METRO mart Volume 4 Issue 4 October 2014
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T H I R U VA N A N T H A P U R A M
THE ICONIC CITY OF THE SOUTH INDIA
Thiruvananthapuram It has a stunning shoreline, the backwaters that are shimmering ĞŵĞƌĂůĚ ŝŶ ƚŽŶĞ͕ ƚŚĞ Śŝůů ƐƚĂƟŽŶƐ ĂŶĚ ǁŝůĚůŝĨĞ ƚŚĂƚ ŝƐ ĞdžŽƟĐ ƚŽ ŚĞĂƌƚ͕ ƚŚĞ ǁĂƚĞƌĨĂůůƐ ĂŶĚ ƉůĂŶƚĂƟŽŶƐ that take you back to the nature’s lap, the monuments, ƚĞŵƉůĞƐ͕ ĨĞƐƟǀĂůƐ ĂŶĚ Ăƌƚ ƚŚĂƚ ĂƌĞ ƚƌĂĚŝƟŽŶĂů ŚĂůůŵĂƌŬƐ ŽĨ the state’s culture, medical ƚŽƵƌŝƐŵ ƚŚĂƚ ƉƌŽǀŝĚĞƐ ƚŚĞ ďĞƐƚ ĂŐĞͲŽůĚ ĂŶĚ ƐĐŝĞŶƟĮĐ ŚĞĂůŝŶŐ ƉƌĂĐƟĐĞƐ͘ /Ĩ ƚŚĞƌĞ ŝƐ ĂŶLJƚŚŝŶŐ ƚŚĂƚ ĐĂŶ ŚŽůĚ LJŽƵƌ ďƌĞĂƚŚ ĞǀĞƌLJ minute of it and yet emerge as Ă ĮĞƐƚĂ ƚŽ LJŽƵƌ ĞLJĞƐ ďĞLJŽŶĚ ůŝŵŝƚƐ ĂŶĚ ŝŵĂŐŝŶĂƟŽŶ͕ ŝƚ ŝƐ dŚŝƌƵǀĂŶĂŶƚŚĂƉƵƌĂŵ͘
Deepika Dewan
C
olloquially known as Trivandrum, the state capital of Kerala is the academic hub of science and technology. One of the ten
ŐƌĞĞŶĞƐƚ ĐŝƟĞƐ ŽĨ /ŶĚŝĂ͕ dƌŝǀĂŶĚƌƵŵ ŽīĞƌƐ ĂŶ ƵŶĐŚĂůůĞŶŐĞĚ ŵŝdž ŽĨ ƚƌĂĚŝƟŽŶ͕ ŶĂƚƵƌĞ͕ entertainment and leisure that keeps ĚƌĂǁŝŶŐ /ŶĚŝĂŶ ĂŶĚ /ŶƚĞƌŶĂƟŽŶĂů ƚŽƵƌŝƐƚƐ ƟŵĞ ĂŶĚ ĂŐĂŝŶ͘ /ƚ ŝƐ ǁĞůůͲĐŽŶŶĞĐƚĞĚ ďLJ air, road and rail. Here is how, any leisure Žƌ ďƵƐŝŶĞƐƐ ƚƌĂǀĞůůĞƌ ǀŝƐŝƟŶŐ ƚŚĞ ůĂŶĚ ŽĨ coconut trees and spices would come back again to taste the undisputed magic of Trivandrum. Ͳ Shri Padmanabhaswamy Temple: As one of the 108 Great Vishnu temples ďĞůŽŶŐŝŶŐ ƚŽ ƉƌĞͲ ŚƌŝƐƟĂŶ ĞƌĂ͕ ƚŚĞ ^Śƌŝ Padmanabhaswamy temple is where peace and grandeur coincide. Renovated to ƚŚĞ ƉƌĞƐĞŶƚ ƐƚĂƚĞ ŽĨ ŵĂŐŶŝĮĐĞŶĐĞ ďLJ ƚŚĞ
DĂŚĂƌĂũĂ ^ƌŝ ŶŝnjŚĂŵ dŝƌƵŶĂů DĂƌƚŚĂŶĚĂ Varma in the 18th century, the customs and ƚƌĂĚŝƟŽŶƐ ƚŚĂƚ ĂƌĞ ĨŽůůŽǁĞĚ ŚĞƌĞ Ăƚ ƉƌĞƐĞŶƚ ƌĞƐĞŵďůĞ ĞǀĞƌLJ ďŝƚ ŽĨ ƌŽLJĂůƚLJ ƉƌĂĐƟĐĞĚ ŝŶ the past. Ͳ Shri Chitra Art Gallery: Established in ϭϵϯϱ͕ ^Śƌŝ ŚŝƚƌĂ ƌƚ 'ĂůůĞƌLJ ŚĂƐ ĂŶ ĞdžĐůƵƐŝǀĞ ĂŶĚ ƌĂƌĞ ĐŽůůĞĐƟŽŶ ŽĨ ŽǀĞƌ ϭϭϬϬ ƉĂŝŶƟŶŐƐ͕ ďŽƚŚ ƚƌĂĚŝƟŽŶĂů ĂŶĚ ĐŽŶƚĞŵƉŽƌĂƌLJ͕ belonging to the Mughal, Rajput, Rajasthani, Bengal and Tanjore schools of art. A ĐŽŶŶŽŝƐƐĞƵƌƐ͛ ĚĞůŝŐŚƚ ŝƚ ŝƐ ǁŝƚŚ ƟŵĞůĞƐƐ works of Raja Ravi Varma, Jamini Roy, Rabindranath Tagore, Nicholas Roerich to ŶĂŵĞ Ă ĨĞǁ͘ /ŶƚĞƌĞƐƟŶŐůLJ͕ ƚŚĞ Ăƌƚ ŐĂůůĞƌLJ ŚĂƐ ĂŶ ŽƌŝĞŶƚĂů ĐŽůůĞĐƟŽŶ ŽĨ :ĂƉĂŶĞƐĞ͕ ŚŝŶĞƐĞ͕ ĂůŝŶĞƐĞ ƉĂŝŶƟŶŐƐ ĂŶĚ ŵŽƐƚ ŽĨ Ăůů ϰϬϬ LJĞĂƌ ŽůĚ dĂŶũŽƌĞ ŵŝŶŝĂƚƵƌĞ ƉĂŝŶƟŶŐƐ͘ Ͳ Padmanabhapuram Palace: A wooden palace belonging to the 16th century, Padmanabhapuram Palace situated in Kanyakumari is a royal splendour in art and architecture. One of the best examples ŽĨ ƚƌĂĚŝƟŽŶĂů <ĞƌĂůĂ ĂƌĐŚŝƚĞĐƚƵƌĞ͕ ƚŚĞ ŽůĚ Palace belonging to the Rajas of Travancore ŚĂƐ ƚŽ ŝƚƐ ĐƌĞĚŝƚ ĂŶƟƋƵĞ ŝŶƚĞƌŝŽƌƐ ǁŝƚŚ intricate rosewood carvings, 17th and 18th century murals, windows that have coloured ŵŝĐĂ͕ ƌŽLJĂů ĐŚĂŝƌƐ ǁŝƚŚ ŚŝŶĞƐĞ ĐĂƌǀŝŶŐƐ͕ Queen Mother’s palace with painted ceilings ůŝŶŐƵŝƐƟĐĂůůLJ ŬŶŽǁŶ ĂƐ ͚dŚĂŝŬŬŽƩĂƌĂŵ͕͛ ƚĞĂŬ
carved and rose wood ceilings with over 90 ĚŝīĞƌĞŶƚ ŇŽƌĂů ĚĞƐŝŐŶƐ͘ Ͳ Kovalam Beach: A beach town by the ƌĂďŝĂŶ ^ĞĂ͕ <ŽǀĂůĂŵ ďLJ ŝƚƐ ǀĞƌLJ ŶĂŵĞ ŽīĞƌƐ ƚŽƵƌŝƐƚƐ ĂŶ ĞŶĚůĞƐƐ ƐŝŐŚƚ ŽĨ ĐŽĐŽŶƵƚ trees making it as one of the most ŝŵƉŽƌƚĂŶƚ ƚŽƵƌŝƐƚ ĚĞƐƟŶĂƟŽŶƐ ŝŶ ^ŽƵƚŚ /ŶĚŝĂ͘ <ŽǀĂůĂŵ ŚĂƐ ƚŚƌĞĞ ƐĞƉĂƌĂƚĞĚ ďĞĂĐŚĞƐ ŝŶ ŝƚƐ ϭϳ Ŭŵ ĐŽĂƐƚůŝŶĞ Ͳ >ŝŐŚƚŚŽƵƐĞ ĞĂĐŚ͕ ^ĂŵƵĚƌĂ ĞĂĐŚ ĂŶĚ ,ĂǁĂŚ ĞĂĐŚ͘ ,ŝŐŚ ŽŶ ƚŚĞ ƚŽƵƌŝƐƚ ĂŐĞŶĚĂ͕ ƉĂƌƟĐƵůĂƌůLJ ƵƌŽƉĞĂŶƐ͕ Kovalam Beach has come to be known for its range of Ayurvedic treatments. Ͳ ^ŚĂŶŬƵŵƵŐŚĂŵ ĞĂĐŚ͗ The abundance of white sand coupled with serene
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ǁĞƌĞ ĐŽŵƉůĞƚĞĚ ůĂƚĞƌ ŝŶ ƚŚĞ LJĞĂƌ ϭϵϮϳ͘ /ŶƚĞƌĞƐƟŶŐůLJ͕ ƚŚĞ ƚŚƌĞĞ ďĞůůƐ ƚŚĂƚ ǁĞƌĞ sourced from Belgium were named as Joseph, in remembrance of the Patron of ƚŚĞ ŚƵƌĐŚ͕ ^ƚ͘ :ŽƐĞƉŚ͖ yĂǀŝĞƌ͕ ŝŶ ŽĚĞ ŽĨ ^ƚ͘ &ƌĂŶĐŝƐ yĂǀŝĞƌ ǁŚŽ ǁĂƐ ƚŚĞ ƉŽƐƚůĞ ŽĨ /ŶĚŝĂ ĂŶĚ ůŽLJƐŝƵƐ ĂŌĞƌ ŝƐŚŽƉ ůŽLJƐŝƵƐ DĂƌŝĂ ĞŶnjŝŐĞƌ͕ ƚŚĞ ƉŝŽŶĞĞƌ DŝƐƐŝŽŶĂƌLJͲ ŝƐŚŽƉ ŽĨ YƵŝůŽŶ ƌĞƐƉĞĐƟǀĞůLJ͘
ƐƵƌƌŽƵŶĚŝŶŐƐ ŵĂŬĞ ^ŚĂŶŬƵŵƵŐŚĂŵ ĞĂĐŚ Ă ƉĞƌĨĞĐƚ ŽƵƟŶŐ ĨŽƌ ƐƉĞŶĚŝŶŐ Ă ƋƵŝĞƚ ĞǀĞŶŝŶŐ with the family. Fortunately, the Beach has Ăůů ƚŚĞ ĞŶũŽLJĂďůĞ ƚƌĂƉƉŝŶŐƐ ƐƵĐŚ ĂƐ Ă ͞^ƚĂƌ Fish Restaurant”, open air theatre with car ƉĂƌŬŝŶŐ͕ /ŶĚŝĂŶ ŽīĞĞ ,ŽƵƐĞ͕ Ăůů ŽĨ ǁŚŝĐŚ add up to the delight of enjoying the sunset ǁŚŝůĞ ƐŝƉƉŝŶŐ ĐŽīĞĞ͘ Ͳ Napier Museum: Established in 1855, the Napier Museum is a true hallmark in ŽƌŶĂŵĞŶƚĂƟŽŶ ĂŶĚ ĂƌĐŚŝƚĞĐƚƵƌĂů ƐƚLJůĞ͘ ĞƐŝĚĞƐ ƐƚŽĐŬŝŶŐ Ă ǀŝŶƚĂŐĞ ĐŽůůĞĐƟŽŶ ŽĨ ďƌŽŶnjĞ ŝĚŽůƐ͕ ĂƌĐŚĂĞŽůŽŐŝĐĂů ĂŶĚ ŚŝƐƚŽƌŝĐ artefacts, ancient ornaments of the yesteryears, ivory carvings and more, it is a museum of art and natural history that was ĚĞƐŝŐŶĞĚ ďLJ ƚŚĞ ĐŽŶƐƵůƟŶŐ ĂƌĐŚŝƚĞĐƚ ŽĨ ƚŚĞ DĂĚƌĂƐ 'ŽǀĞƌŶŵĞŶƚ͕ ZŽďĞƌƚ ŚŝƐŚŽůŵ͘ dŚĞ precincts of the Museum also have one of the oldest Zoological Garden that is spread over 55 acres. Ͳ Kanakakkunnu Palace: One of the last architectural remnants of the colonial era is <ĂŶĂŬĂŬŬƵŶŶƵ WĂůĂĐĞ͘ ^ŝƚƵĂƚĞĚ ĐůŽƐĞ ƚŽ ƚŚĞ Napier Museum, the Palace was built during ƚŚĞ ƌĞŝŐŶ ŽĨ dƌĂǀĂŶĐŽƌĞ ŬŝŶŐ ^ƌĞĞ DŽŽůĂŵ dŚŝƌƵŶĂů ĚƵƌŝŶŐ ϭϴϴϱͲϭϵϮϰ͘ dŚĞ ƉĂůĂĐĞ was a popular venue for royal banquets and bespoke with huge crystal chandeliers and exquisite pieces of royal furniture. DƵĐŚ ůĂƚĞƌ͕ ŽŶĞ ŽĨ dƌĂǀĂŶĐŽƌĞ͛Ɛ ǁĞůůͲŬŶŽǁŶ rulers decided to refurbish the palace and construct tennis courts in the palace ĐŽŵƉůĞdž͘ EŽǁ ĨƵŶĐƟŽŶĂů ƵŶĚĞƌ ƚŚĞ <ĞƌĂůĂ Government, the Palace has an open air auditorium where various cultural programs ƐƵĐŚ ĂƐ ĐůĂƐƐŝĐĂů ĚĂŶĐĞƐ ĂƌĞ ŚĞůĚ ĨƌŽŵ ƟŵĞ ƚŽ ƟŵĞ͘ dŚĞ <ĂŶĂŬĂŬŬƵŶŶƵ WĂůĂĐĞ ŚĂƐ ďĞĞŶ ůŝƐƚĞĚ ďLJ /Ed , ĂƐ Ă ŚĞƌŝƚĂŐĞ ŵŽŶƵŵĞŶƚ too. Ͳ St. Joseph’s Metropolitan Cathedral: >ŽĐĂƚĞĚ Ăƚ WĂůĂLJĂŵ͕ ƚŚŝƐ ZŽŵĂŶ ĂƚŚŽůŝĐ ĂƚŚĞĚƌĂů ǁĂƐ ƚŚĞ ĮƌƐƚ ĐŚƵƌĐŚ ƚŽ ŚĂǀĞ been built in 1873 in Trivandrum district. dŚĞ 'ŽƚŚŝĐ ƐƚLJůĞ ĨĂĐĂĚĞ ĂŶĚ ƚŚĞ ďĞůůͲƚŽǁĞƌ
Ͳ Tagore Centenary Hall: The hub of cultural ůŝĨĞ ŝŶ dƌŝǀĂŶĚƌƵŵ͕ dĂŐŽƌĞ ĞŶƚĞŶĂƌLJ ,Ăůů also called Tagore Theatre, was founded ŝŶ ϭϵϲϱ͘ ^ƉƌĞĂĚ ŽǀĞƌ Ɛŝdž ĂĐƌĞƐ͕ ŝƚ ŚĂƐ ƚŚĞ privilege to host several cultural events ƐƵĐŚ ĂƐ Įůŵ ƐŚŽǁƐ͕ ƉůĂLJƐ͕ ĚĂŶĐĞ ĂŶĚ ŵƵƐŝĐ ƉĞƌĨŽƌŵĂŶĐĞƐ͘ /ƚ ŚĂƐ ĂŶ ŝŵƉƌĞƐƐŝǀĞ ƐĞĂƟŶŐ ĐĂƉĂĐŝƚLJ ŽĨ ĂƌŽƵŶĚ ϭϮϬϬ ƉĞŽƉůĞ͘ Ͳ Happy Land Water Theme Park: ^ŝƚƵĂƚĞĚ few kilometres away from Trivandrum is a splash of nature and architecture which makes it the perfect way to unwind and ƌĞũƵǀĞŶĂƚĞ ƚŚĞ ƟƌĞĚ ƐŽƵůƐ͘ dŚĞ ,ĂƉƉLJ >ĂŶĚ Water Theme Park spread over a larger area on the hillside is where you can explore yourself amidst unending palm trees and ĞŶĚůĞƐƐ ƐŚŽƌĞƐ͘ ,ĂƉƉLJ >ĂŶĚ ŵƵƐĞŵĞŶƚ WĂƌŬ ŽīĞƌƐ Ă ƉůĞƚŚŽƌĂ ŽĨ ĂŵƵƐĞŵĞŶƚ ŽƉƟŽŶƐ͕ ƐŽŵĞ ŽĨ ƚŚĞŵ ĂƌĞ ĞdžĐůƵƐŝǀĞ ƐƵĐŚ ĂƐ DŝŶŝ ͞<ƵƩĂůĂŵ͕͟ ŽůŽŵďƵƐ͕ hƉŚŝůů ƌŝǀĞ͘ ůů ŝŶ Ăůů͕ ƚŚĞ ,ĂƉƉLJ >ĂŶĚ tĂƚĞƌ dŚĞŵĞ WĂƌŬ ŝƐ family entertainment at its best. - Priyadarshini Planetarium: One of the ŵŽƐƚ ǀĞƌƐĂƟůĞ ƉůĂŶĞƚĂƌŝƵŵƐ ƐŝƚƵĂƚĞĚ ŝŶ Trivandrum, the Priyadarshini Planetarium ŝƐ ƌĂƚĞĚ ĂƐ ŽŶĞ ŽĨ ƚŚĞ ďĞƐƚ ŚŽƌŝnjŽŶƚĂů ĚŽŵĞĚ ƉůĂŶĞƚĂƌŝƵŵƐ͘ ƐŽůŝĚ ƌĂƟŶŐ ŐŽŝŶŐ ďLJ ƚŚĞ global standards, the Planetarium boasts of ĂĚĞƋƵĂƚĞ ƐĞĂƟŶŐ ĐĂƉĂĐŝƚLJ ŽĨ ϭϴϰ ƉĞŽƉůĞ͘ The Planetarium is known to organise ƵŵƉƚĞĞŶ ƐĐŝĞŶĐĞͲƌĞůĂƚĞĚ ƐŚŽǁƐ ƚŽ ĂƩƌĂĐƚ ƚŚĞ ƐĐŝĞŶƟĮĐ ĞLJĞ͘ KŶĞ ŽĨ ƚŚĞ ďĞƐƚ ĞdžĂŵƉůĞƐ ŚĂǀĞ ďĞĞŶ ͞DĂŶ ĂŶĚ ƚŚĞ hŶŝǀĞƌƐĞ͕͟ ƚŚĂƚ ŝŵƉƌĞƐƐŝǀĞůLJ ĚĞĂůƐ ǁŝƚŚ ƚŚĞ ƐƵďũĞĐƚ ƐƚĂƌƟŶŐ ĨƌŽŵ ŝƚƐ ŽƌŝŐŝŶ ŽĨ ƚŚĞ hŶŝǀĞƌƐĞ ƚŽ ǀĂƌŝŽƵƐ stages of astronomy development, and the ƐƚƌƵĐƚƵƌĞ ƚŚĂƚ ŵĂŬĞƐ ĚŝīĞƌĞŶƚ ƉůĂŶĞƚƐ͘ ϭϮ͘ sŝĐƚŽƌŝĂ :ƵďŝůĞĞ dŽǁŶ ,Ăůů͗ WŽƉƵůĂƌůLJ known as VJT Hall, this town hall in Trivandrum was set up to commemorate the golden jubilee of Queen Victoria’s ĐŽƌŽŶĂƟŽŶ ƚŚĂƚ ƚŽŽŬ ƉůĂĐĞ ŝŶ ϭϴϵϲ͘ zĞĂƌƐ down the line, VJT has retained its historical ŐůŽƌLJ ŝŶ ůĞƩĞƌ ĂŶĚ ƐƉŝƌŝƚ͘ dŽĚĂLJ͕ ŝƚ ŚĂƉƉĞŶƐ ƚŽ ďĞ ŽŶĞ ŽĨ ƚŚĞ ŵŽƐƚ ƐŽƵŐŚƚͲĂŌĞƌ ǀĞŶƵĞ ĨŽƌ ŚŽƐƟŶŐ ĞdžŚŝďŝƟŽŶƐ ĂŶĚ ĐƵůƚƵƌĂů ŵĞĞƚƐ͘ Ͳ Thiruvananthapuram Zoo: One ŽĨ ƚŚĞ ŽůĚĞƐƚ njŽŽƐ ŝŶ /ŶĚŝĂ͕ ƚŚĞ Thiruvananthapuram Zoo is spread over ϱϱ ĂĐƌĞƐ͘ ,ŽŵĞ ƚŽ ϴϮ ŝŶĚŝŐĞŶŽƵƐ ĂŶŝŵĂů
ƐƉĞĐŝĞƐ ƐƵĐŚ ĂƐ ƐŝĂƟĐ >ŝŽŶ͕ ZŽLJĂů ĞŶŐĂů dŝŐĞƌ͕ EŝůŐŝƌŝ >ĂŶŐƵƌ͕ ŶĂĐŽŶĚĂ ĂŶĚ ŶŝŶĞ Asian elephants among the many, the Zoo ĂůƐŽ ŝŶĐůƵĚĞƐ Ă ^ŶĂŬĞ &Ăƌŵ ĐŽŶƚĂŝŶŝŶŐ ďŽƚŚ ƉŽŝƐŽŶŽƵƐ ĂŶĚ ŶŽŶͲƉŽŝƐŽŶŽƵƐ snakes besides few animal species from ƚŚĞ ĨƌŝĐĂŶ ĐŽŶƟŶĞŶƚ͘ Vellayani Lake: As the largest fresh water ůĂŬĞ ŝŶ dƌŝǀĂŶĚƌƵŵ͕ sĞůůĂLJĂŶŝ >ĂŬĞ ŝƐ Ă treat to watch for its crystal clear water. ƵƌŝŶŐ ĨĞƐƟǀĂůƐ ƐƵĐŚ ĂƐ KŶĂŵ͕ Ă ďŽĂƚ race is held in this lake that becomes an ĂƩƌĂĐƟŽŶ ƉŽŝŶƚ ĨŽƌ ƚŽƵƌŝƐƚƐ ĂŶĚ ƌĞƐŝĚĞŶƚƐ alike. Moreover, the lake serves as an excellent photo op for photography enthusiasts. Ͳ ƩƵŬĂů dĞŵƉůĞ͗ A perfect pilgrimage ƐŝƚĞ͕ ƩƵŬĂů dĞŵƉůĞ ŝƐ ĨĂŵŽƵƐ ĨŽƌ ƚŚĞ ƩƵŬĂů WŽŶŐĂůĂ ĨĞƐƟǀĂů ƚŚĂƚ͛Ɛ ŚĞůĚ
October 2014
www.metromartdaily.com Kavu’ outside the temple premises where Naga Pooja is performed amidst shady trees. Myth has it that those who do the pooja here would be cured from health ƉƌŽďůĞŵƐ͕ ƉĂƌƟĐƵůĂƌůLJ ĚŝƐĞĂƐĞƐ ƚŚĂƚ ĂīĞĐƚ the eyes and skin.
ĂŶŶƵĂůůLJ͘ /ƚ ŝƐ ĚƵƌŝŶŐ ƚŚŝƐ LJĞĂƌůLJ ĨĞƐƟǀĂů when over a million women come and ƉĂƌƟĐŝƉĂƚĞ ŝŶ ŽƌĚĞƌ ƚŽ ǁŽƌƐŚŝƉ 'ŽĚĚĞƐƐ Kannaki (Parvathi) who happens to be the main deity in this temple. Pongala which is rice cooked with coconut, jaggery, ghee ĂŶĚ ŽƚŚĞƌ ŝŶŐƌĞĚŝĞŶƚƐ ŝƐ ŽīĞƌĞĚ ƌĞůŝŐŝŽƵƐůLJ to the deity. Ͳ Chandrasekharan Nair Stadium: A popular football stadium situated in dƌŝǀĂŶĚƌƵŵ͕ ƚŚĞ ŚĂŶĚƌĂƐĞŬŚĂƌĂŶ EĂŝƌ ^ƚĂĚŝƵŵ ǁĂƐ ĐŽŶƐƚƌƵĐƚĞĚ ŝŶ ƚŚĞ LJĞĂƌ ϭϵϱϲ ŝŶ ĐŽŵŵĞŵŽƌĂƟŽŶ ŽĨ ƚŚĞ ĮƌƐƚ /ŶƐƉĞĐƚŽƌ 'ĞŶĞƌĂů ŽĨ WŽůŝĐĞ ŽĨ <ĞƌĂůĂ ^Śƌŝ E͘ ŚĂŶĚƌĂƐĞŬŚĂƌĂŶ EĂŝƌ͘ ůƐŽ ŬŶŽǁŶ ĂƐ ͚WŽůŝĐĞ ^ƚĂĚŝƵŵ͕͛ ŝƚ ŚĂƉƉĞŶƐ ƚŽ ŚŽƐƚ ŵĂƚĐŚĞƐ ŽĨ ŶĂƟŽŶĂů ĂŶĚ ŝŶƚĞƌŶĂƟŽŶĂů ůĞǀĞů͘ /ƚ ŚĂƐ Ă ϲ ůĂŶĞ ƐLJŶƚŚĞƟĐ ƚƌĂĐŬ ĂŶĚ ŚĂƐ Ă ƐĞĂƟŶŐ ĐĂƉĂĐŝƚLJ ŽĨ Ϯϱ͕ϬϬϬ spectators.
Ͳ Neyyar Wildlife Sanctuary: ^ƉƌĞĂĚ ŽǀĞƌ ϭϮϴ ŬŵϮ ŝŶ dƌŝǀĂŶĚƌƵŵ͕ ƚŚŝƐ ƐĂŶĐƚƵĂƌLJ ŚĂƐ to its credit around 39 mammal species, ϭϳϲ ďŝƌĚ ƐƉĞĐŝĞƐ͕ ϯϬ ƌĞƉƟůĞ ƐƉĞĐŝĞƐ͕ ϭϳ ĂŵƉŚŝďŝĂŶ ƐƉĞĐŝĞƐ ĂŶĚ ϰϬ ĮƐŚ ƐƉĞĐŝĞƐ ďĞƐŝĚĞƐ ŶĂƚƵƌĂů ǀĞŐĞƚĂƟŽŶ͘ ĞƐŝĚĞƐ ŚĂǀŝŶŐ Ă ĞĞƌ ZĞŚĂďŝůŝƚĂƟŽŶ ĞŶƚƌĞ͕ ƚŚĞ ^ĂŶĐƚƵĂƌLJ ŝƐ ŬŶŽǁŶ ĨŽƌ ŝƚƐ ƌŽĐŽĚŝůĞ &Ăƌŵ ĐŽŶƐŝƐƟŶŐ ŽĨ ϮϬ ŵƵŐŐĞƌ ĐƌŽĐŽĚŝůĞƐ͘ Ͳ Kuthiramalika Palace Museum: Also known as Puthen Malika Palace or the Mansion of Horses, this museum gets ŝƚƐ ŶĂŵĞ ĨƌŽŵ ŶŽŶĞ ŽƚŚĞƌ ƚŚĂŶ ϭϮϮ horses that have been carved in the ǁŽŽĚĞŶ ǁĂůů ďƌĂĐŬĞƚƐ͘ ŽŶƐƚƌƵĐƚĞĚ ŝŶ ƚŚĞ ϭϴϰϬƐ͕ <ƵƚŚŝƌĂŵĂůŝŬĂ ŝƐ Ă ƚĞƐƟŵŽŶLJ ŽĨ ƚŚĞ ƚƌĂĚŝƟŽŶĂů <ĞƌĂůĂ ĂƌĐŚŝƚĞĐƚƵƌĞ ƚŚĂƚ makes it a viewer’s delight. With sloping roofs, pillared verandahs and intricate carvings done on the wooden ceilings, ƚŚĞ ƉĂůĂĐĞ ĐŽŶƐƚƌƵĐƟŽŶ ǁĂƐ ĐŽŵƉůĞƚĞĚ by 5000 workers in four years. A guided ƚŽƵƌ ŝƐ ĂǀĂŝůĂďůĞ ƚŽ ĐŚĞĐŬ ŽƵƚ ϭϰ ůŝĨĞͲƐŝnjĞ <ĂƚŚĂŬĂůŝ ŵĂŶŶĞƋƵŝŶƐ͕ ƉĂŝŶƟŶŐƐ͕ ĞůŐŝĂŶ ĂŶĚ /ƚĂůŝĂŶ ŵŝƌƌŽƌƐ͕ ĐƌLJƐƚĂů ĐŚĂŶĚĞůŝĞƌƐ͕ a musical tree that produces 8 sounds ŽŶ ƚĂƉƉŝŶŐ͕ ƚƌĂĚŝƟŽŶĂů ĨƵƌŶŝƚƵƌĞ͕ ĂŶĚ artefacts.
Ͳ Agasthyarkoodam: ,ĞŝŐŚƚ ŵĂƩĞƌƐ ĂŶĚ ŚŽǁ ǁŚĞŶ ŽŶĞ ůŽŽŬƐ Ăƚ ƚŚĞ ϭ͕ϴϲϴͲŵĞƚƌĞ ;ϲ͕ϭϮϵ ŌͿ ƚĂůů ŐĂƐƚŚLJĂƌŬŽŽĚĂŵ ƉĞĂŬ ǁŝƚŚŝŶ EĞLJLJĂƌ tŝůĚůŝĨĞ ^ĂŶĐƚƵĂƌLJ ŝŶ dƌŝǀĂŶĚƌƵŵ͘ /ƚ ŚĂƉƉĞŶƐ ƚŽ ďĞ Ă ƉŝůŐƌŝŵĂŐĞ centre for devouts of the Hindu sage Agastya who according to history was one of the seven rishis belonging to Hindi Puranas. The mammoth Agasthyarkoodam peak can be reached by pilgrims only through trekking in the ƉĞƌŝŽĚ ŽĨ :ĂŶƵĂƌLJ ƚŽ ŵŝĚͲDĂƌĐŚ͘
Ͳ Kowdiar Palace: This legendary palace ǁĂƐ ĐŽŶƐƚƌƵĐƚĞĚ ŝŶ ƚŚĞ LJĞĂƌ ϭϵϯϰ ďLJ DĂŚĂƌĂũĂŚ ^ƌĞĞ ŚŝƚŚŝƌĂ dŚŝƌƵŶĂů ƚŽ celebrate the wedding of his sister. A magnum opus in architecture, Kowdiar Palace’s had over 150 rooms to enthral visitors. However, at present the entry to this palace is restricted since it happens to be the private residence of the royal ĨĂŵŝůLJ ƐĞƩůĞĚ ŝŶ dƌŝǀĂŶĚƌƵŵ͘
Ͳ Santhigiri Ashram: Blooming lotus in white Makrana marble brings in a lot of ƚŽƵƌŝƐƚ ǀĂůƵĞ ƚŽ ^ĂŶƚŚŝŐŝƌŝ ƐŚƌĂŵ ƚŚĂƚ was inaugurated by the then President ŽĨ /ŶĚŝĂ͕ ^ŵƚ͘ WƌĂƟďŚĂ WĂƟů ŝŶ ƚŚĞ LJĞĂƌ ϮϬϭϬ͘ ^Ğƚ ƵƉ ŝŶ ŽƌĚĞƌ ƚŽ ƉƌŽŵŽƚĞ spirituality, the Ashram was the visionary ĨƌƵŝƚ ŽĨ EĂǀĂũLJŽƚŚŝ ^ƌĞĞ <ĂƌƵŶĂŬĂƌĂ 'ƵƌƵ whose teachings revolved around global spirituality.
Ͳ Akkulam: One of the noteworthy picnic ƐƉŽƚƐ ŝŶ dƌŝǀĂŶĚƌƵŵ ŝƐ ŬŬƵůĂŵ͘ /ƚ ŝƐ ƐŝƚƵĂƚĞĚ ŽŶ ƚŚĞ ďĂŶŬƐ ŽĨ ƚŚĞ ŬƵůĂŵ >ĂŬĞ which is actually an extension of the sĞůŝ >ĂŬĞ͘ sŝƐŝƚĞĚ ďLJ ƚŚĞ ƚŽƵƌŝƐƚƐ ĨŽƌ ŝƚƐ natural beauty, Akkulam is popular for its ŽĂƚ ůƵď ƚŚĂƚ ŽƉĞƌĂƚĞƐ ǀĂƌŝŽƵƐ ŬŝŶĚƐ ŽĨ ďŽĂƚƐ Ͳ ƐƉĞĞĚ͕ ƐĂĨĂƌŝ͕ ƉĞĚĂů ĂŶĚ ƌŽǁ ďŽĂƚƐ ƚŽ ƚŚĞ sĞůŝ dŽƵƌŝƐƚ sŝůůĂŐĞ͘ /Ŷ ĨĂĐƚ͕ ƵŶĚĞƌ ĐŽŶƐƚƌƵĐƟŽŶ ŚĞƌĞ ŝƐ ƚŚĞ /ŶƚĞƌŶĂƟŽŶĂů ŽŶǀĞŶƟŽŶ ĞŶƚƌĞ ƚŚĂƚ ǁŝůů ďĞ ƚŚĞ ůĂƌŐĞƐƚ in Kerala.
Ͳ Sree Pazhanchira Devi Temple: This 700 LJĞĂƌ ŽůĚ ƚĞŵƉůĞ ǁĂƐ ƐĞƚ ƵƉ ďLJ Ă ͚^ŝĚĚŚĂ yogi’ in the 13th century who was an ĂƐƚƵƚĞ ǁŽƌƐŚŝƉƉĞƌ ŽĨ WĂnjŚĂŶĐŚŝƌĂ Ğǀŝ͘ dŚĞƌĞ ŝƐ ĂŶ ďŽĚĞ ŽĨ ^ŶĂŬĞƐ͕ ƚŚĞ ͚^ĂƌƉĂ
Ͳ Natural History Museum: Built in the year 1885, the Natural History Museum ŚĂƐ ĂŶ ĞdžƚĞŶƐŝǀĞ ĐŽůůĞĐƟŽŶ ŽĨ ĂŶŝŵĂů ƐŬĞůĞƚŽŶƐ͕ ƐƚƵīĞĚ ďŝƌĚƐ ĂŶĚ ĂŶŝŵĂůƐ ĂŶĚ ethnographic items. There are individual galleries set up here for various species such as the mammals, birds, vertebrates and invertebrates. A library and a laboratory are very much a part of this Museum. With the proposed Monorail and a new suburban corridor coming up in the city, Trivandrum is on a jet neck speed to becoming a strategically important city in ^ŽƵƚŚĞƌŶ /ŶĚŝĂ ĨƌŽŵ ƚŚĞ ƚŽƵƌŝƐŵ ƉŽŝŶƚ ŽĨ view.
October 2014
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Kerala-Of Innovation
and Diversity In Tourism ͞ ůĞĂĚĞƌ ŝƐ ŽŶĞ ǁŚŽ ŬŶŽǁƐ ƚŚĞ ǁĂLJ͕ ŐŽĞƐ ƚŚĞ ǁĂLJ͕ ĂŶĚ ƐŚŽǁƐ ƚŚĞ ǁĂLJ͘͟ YƵŝƚĞ ĂŶ ĂƉƚ ƐƚĂƚĞŵĞŶƚ ŝƚ ŝƐ ƚŽ ĚĞƐĐƌŝďĞ :ŽŚŶLJ ďƌĂŚĂŵ 'ĞŽƌŐĞ͕ WƌĞƐŝĚĞŶƚ ŽĨ <ĞƌĂůĂ dƌĂǀĞů DĂƌƚ ĨŽƌ ϮϬϭϯͲϭϱ ǁŚŽ ŝƐ ĂůƐŽ ƚŚĞ ŚĂŝƌŵĂŶ ĂŶĚ DĂŶĂŐŝŶŐ ŝƌĞĐƚŽƌ͕ ůŶƚĞƌƐŝŐŚƚ 'ƌŽƵƉ ŽĨ ŽŵƉĂŶŝĞƐ͘
H
/ŶŇƵĞŶƟĂů WĞƌƐŽŶ ŝŶ ƚŚĞ dƌĂǀĞů /ŶĚƵƐƚƌLJ͟ ĂǁĂƌĚ ũŽŝŶƚůLJ ŝŶƐƟƚƵƚĞĚ ďLJ &ĂŝƌĨĞƐƚ DĞĚŝĂ >ƚĚ with its sister concern Travel EĞǁƐ ŝŐĞƐƚ ĂŶĚ ŵĞĚŝĂ ƉĂƌƚŶĞƌ
E ds WƌŽĮƚ ŽŶ ƚŚĞ ŽĐĐĂƐŝŽŶ ŽĨ ϮϱƚŚ LJĞĂƌ ŽĨ dd& Θ KdD ŚĞůĚ ŽŶ ϳƚŚ &ĞďƌƵĂƌLJ ϮϬϭϰ͕ there is no stopping Abraham George in his mission to explore new markets and ŝĚĞŶƟĨLJ ƋƵĂůŝƚLJ ďƵLJĞƌƐ ĨƌŽŵ ĂƐƚ ƐŝĂ͕ ^ŽƵƚŚ America, and Europe countries for Kerala, ^ŽƵƚŚ /ŶĚŝĂ͛Ɛ ĨĂǀŽƵƌŝƚĞ ƚŽƵƌŝƐŵ ƐƉŽƚ͘ Ɛ Ă Įƌŵ ƉƵƐŚĞƌ ŽĨ ƚŚĞ ƉŽƚĞŶƟĂů ŽĨ <ĞƌĂůĂ dŽƵƌŝƐŵ ŝŶ ƚŚĞ /ŶĚŝĂŶ ĂŶĚ ŐůŽďĂů ŵĂƌŬĞƚƐ͕ Abraham George has furthered the cause by ƉƌŽŵŽƟŶŐ ĂŶĚ ƐƚĞĞƌŝŶŐ ƚŚĞ dŚĞ ĂƩƌĂĐƟŽŶ ŽĨ <dD ŝƐ ƚŚĂƚ ƚŚĞ ƌĞůĂƟŽŶƐŚŝƉƐ ďƵŝůƚ ǁŝƚŚ ƚŚĞ ďƵLJĞƌƐ ƚŚƌŽƵŐŚ ƚŚĞ ƉƌĞǀŝŽƵƐ ĞĚŝƟŽŶƐ ŚĂǀĞ ĂůƌĞĂĚLJ ĞƐƚĂďůŝƐŚĞĚ ĨƌƵŝƞƵů ďƵƐŝŶĞƐƐ ĂƐƐŽĐŝĂƟŽŶƐ ĂŶĚ ĂƌĞ LJŝĞůĚŝŶŐ ƌĞƐƵůƚƐ͘ ^ŚŽǁĐĂƐĞ ŽĨ ŶŝĐŚĞ ƉƌŽĚƵĐƚƐ ŽĨ <ĞƌĂůĂ ŝŶ this year’s Kerala Travel Mart (KTM) being held at ^ĂŵƵĚƌŝŬĂ ŽŶǀĞŶƟŽŶ ĞŶƚƌĞ͕ tŝůůŝŶŐĚŽŶ /ƐůĂŶĚ͕ ŽĐŚŝŶ in September 18-20 ƚŚƌŽƵŐŚ ĂŐŐƌĞƐƐŝǀĞ ŵĂƌŬĞƟŶŐ ŝŶ mainstream, social and digital media. <dD ϮϬϭϰ ǁŽƵůĚ ƐŚŽǁĐĂƐĞ <ĞƌĂůĂ ŝŶ ŝƚƐ ƚŽƚĂůŝƚLJ Ͳ ŚŽƚĞůƐ͕ ƌĞƐŽƌƚƐ͕ ŚŽŵĞƐƚĂLJƐ͕ ǀŝůůĂŐĞ and backwater experience, Ayurveda, pre and post packaged tours as well as the cultural feel associated with the state.
Abraham George President, Kerala Travel Mart
The new tourism policy of Prime Minister ^Śƌŝ EĂƌĞŶĚƌĂ DŽĚŝ ŚĂƐ ĂĚĚĞĚ ƋƵŝƚĞ ĂŶ ŝŵƉƌĞƐƐŝǀĞ ŵŽƟǀĂƟŽŶĂů ĞĚŐĞ ƚŽ ďƌĂŚĂŵ George’s enormous visionary task. With the ŝŶĐůƵƐŝŽŶ ŽĨ ͚dŽƵƌŝƐŵ͛ ĂƐ ŽŶĞ ŽĨ ƚŚĞ Ɛŝdž d͛Ɛ ŝŶ ŚŝƐ ďƵĚŐĞƚ ĂŶĚ ƚŚĞ ŝŶƚƌŽĚƵĐƟŽŶ ŽĨ ͚sŝƐĂ on Arrival’ facility at Kochi and Trivandrum ĂŝƌƉŽƌƚƐ ĂŝŵĞĚ Ăƚ ĐŝƟnjĞŶƐ ŽĨ ϭϭ ĐŽƵŶƚƌŝĞƐ ŝŶ ŽƌĚĞƌ ƚŽ ĂƩƌĂĐƚ ŵŽƌĞ ƚŽƵƌŝƐƚƐ ƚŽ /ŶĚŝĂ͕ Abraham George is on cloud nine and rightly so.Bringing together the business fraternity and entrepreneurs behind the tourism products and services of Kerala was never ƐŽ ĞdžĞŵƉůĂƌLJ ĂŶĚ ĨƵůĮůůŝŶŐ͘
October 2014
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Discovering new Realms of Success in Tourism
/Ĩ ƚŚĞƌĞ ŝƐ ĂŶLJƚŚŝŶŐ ƚŚĂƚ ŚĂƐ ĂƩƌĂĐƚĞĚ ŚŽŶĞLJŵŽŽŶĞƌƐ͕ ůĞŝƐƵƌĞ ǀĂĐĂƟŽŶĞƌƐ͕ ĨĂŵŝůŝĞƐ͕ ďƵƐŝŶĞƐƐ ŐƌŽƵƉƐ ĂŶĚ ƚŽƵƌŝƐƚƐ ĨƌŽŵ Ăůů ŽǀĞƌ ƚŚĞ ŐůŽďĞ ĨŽƌ ƚŚĞŝƌ ŽƵƚƐƚĂŶĚŝŶŐ ǀĂĐĂƟŽŶ ǀĞŶƵĞƐ͕ ŝƚ ŝƐ <ĞƌĂůĂ͘ dŚĞ ďĂĐŬǁĂƚĞƌƐ͕ ƐĐĞŶĞƌŝĞƐ͕ ŚŽƵƐĞďŽĂƚƐ͕ ĞdžŽƟĐ ŇŽƌĂ ĂŶĚ ĨĂƵŶĂ͕ ƌĞƐŽƌƚƐ͕ ŚŽƚĞůƐ͕ ďĞĂĐŚĞƐ ĂŶĚ ďĞĂĐŚ ƌĞƐŽƌƚƐ ŚĂǀĞ ĞĂƐŝůLJ ĂƩƌĂĐƚĞĚ Ăůů ŬŝŶĚƐ ŽĨ ǀĂĐĂƟŽŶĞƌƐ͘
Narendra Modi stepping in, many tourist avenues in God’s own country Kerala are bubbling with joy. And surely why not? A look at recent ƐƚĂƟƐƟĐƐ ŝƐ ĞŶŽƵŐŚ ƚŽ ƚĂŬĞ ĂŶLJ ďƵLJĞƌͲƐĞůůĞƌ up the path of business high that was ƵŶŚĞĂƌĚ ŽĨ ƐŽŵĞ ƟŵĞ ďĂĐŬ͘ WƵďůŝĐͲWƌŝǀĂƚĞ Partnership model set up to promote tourism, Kerala Travel Mart (KTM) ever since its start eight years ago has brought in more than 7000 Tour Operators from ĚŽŵĞƐƟĐ ĂŶĚ ŽǀĞƌƐĞĂƐ ŵĂƌŬĞƚƐ ƚŽ <ĞƌĂůĂ͘ However, if you ask about the sole reason ďĞŚŝŶĚ ƚŚŝƐ ĚƌĂŵĂƟĐ ƚŽƵƌŝƐŵ ƐŚŝŌ ƚŽ ƚŚĞ land of backwaters and beaches, it is the ĨŽĐƵƐĞĚ Ăŝŵ ĂŶĚ ĐŽůůĞĐƟǀĞ ĞīŽƌƚ ĚŽŶĞ by KTM that have contributed majorly in reaching this far. And that is something the Honorary Secretary of Kerala Travel DĂƌƚ͕ ^Śƌŝ ŶŝƐŚ <ƵŵĂƌ W͘<͘ would stand ƚĞƐƟŵŽŶLJ ƚŽ ĂƐ ŚĞ ƐŚĂƌĞƐ ǁŝƚŚ DĞƚƌŽ DĂƌƚ͕ the progressive business chart of KTM ever ƐŝŶĐĞ ŝƚƐ ŝŶĐĞƉƟŽŶ͘ <dD ϮϬϭϰ Ͳ ŽŽƐƟŶŐ dŽƵƌŝƐŵ Θ dƌĂĚĞ
Anish Kumar P K ,ŽŶLJ͘ ^ĞĐƌĞƚĂƌLJ Kerala Travel Mart
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ourism now seems to be the brewing cup of delight worth ĞdžƉůŽƌŝŶŐ ŝŶ ^ŽƵƚŚ /ŶĚŝĂ͘ 'ŝǀĞŶ the fresh enthusiasm it has got ƉŽƐƚ ƚŚĞ WƌŝŵĞ DŝŶŝƐƚĞƌ ^Śƌŝ
ůŽƐŝŶŐ ŝŶ ŽŶ͕ <dD ƐŚŽǁĐĂƐĞƐ <ĞƌĂůĂ ĂƐ ƐŝĂ͛Ɛ ŶĞǁ ĂŐĞ ĚĞƐƟŶĂƟŽŶ ĂŶĚ /ŶĚŝĂ͛Ɛ ƚŽƵƌŝƐŵ ^ƵƉĞƌ ďƌĂŶĚ͘ /ƚ ƉƌŽǀŝĚĞƐ Ă ƐƵŝƚĂďůĞ ƉůĂƞŽƌŵ ĨŽƌ ƚŚĞ ƚƌĂǀĞů ĂŶĚ ƚŽƵƌŝƐŵ ƚƌĂĚĞ from across the world to come have a detailed glimpse of the state of Kerala in ƚĞƌŵƐ ŽĨ ƚŚĞ ƵŶŝƋƵĞ ƚŽƵƌŝƐƚ ĂƩƌĂĐƟŽŶƐ ŝƚ ŚĂƐ ƚŽ ŽīĞƌ͕ ƚŚĞƌĞďLJ ŚĞůƉŝŶŐ ƚŚĞŵ ĞdžƉĂŶĚ ƚŚĞŝƌ ŶĞƚǁŽƌŬ͕ ĨŽƌŐĞ ƌĞůĂƟŽŶƐ ĂŶĚ ĞŶŚĂŶĐĞ business. dŚĞ ĮƌƐƚͲŽĨͲŝƚƐͲŬŝŶĚ ĞǀĞŶƚ͕ <dD ŝƐ ƚŽĚĂLJ ƚŚĞ largest gathering that has been designed, planned and scheduled to facilitate ŵĞĞƟŶŐƐ͕ ŝŶǀŽůǀŝŶŐ ďƵLJĞƌƐ͕ ƐĞůůĞƌƐ͕ ŵĞĚŝĂ
October 2014
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October 2014
ĂŶĚ ŐŽǀĞƌŶŵĞŶƚ ĂŐĞŶĐŝĞƐ͘ ^Ž ƚŚĂƚ ďƵƐŝŶĞƐƐ ĐĂŶ ďĞ ĚŽŶĞ ǁŝƚŚ Ă ǀĂƐƚ ƌĂŶŐĞ ŽĨ ĚŽŵĞƐƟĐ and global business entrepreneurs and sellers. Having witnessed around 350 buyers from ŽǀĞƌ ϱϬ ĐŽƵŶƚƌŝĞƐ ŝŶĐůƵĚŝŶŐ ĞŶŵĂƌŬ͕ 'ƌĞĞĐĞ͕ /ƌĞůĂŶĚ͕ EŽƌǁĂLJ͕ EĞƚŚĞƌůĂŶĚƐ ĂŶĚ ƚŚĞ h͘^͘ ůĂƐƚ ƟŵĞ͕ <dD ŚĂƐ ƐĞĞŶ ƐƚƵƉĞŶĚŽƵƐ success since its launch. /Ŷ ĨĂĐƚ͕ <dD ŚĂƐ ƌĂŝƐĞĚ ƚŚĞ ŵĂƌŬĞƚ ƐŝnjĞ ŽĨ Kerala Tourism way up by paving way for the ĚĞǀĞůŽƉŵĞŶƚ ŽĨ ŶĞǁ ŝŶƚĞƌŶĂƟŽŶĂů ƐŽƵƌĐĞ markets. With Kerala tourism products having been showcased to more than 1000 tour operators in every KTM event held so far, the product knowledge of tour ŽƉĞƌĂƚŽƌƐ ŵĂƌŬĞƟŶŐ <ĞƌĂůĂ ŚĂƐ ƌĞĂĐŚĞĚ ŵƵůƟƉůĞ ŚĞŝŐŚƚƐ͘ <dD ϮϬϭϰ ʹ WĂƌƟĐŝƉĂƟŶŐ EĂƟŽŶƐ Business knows no boundaries. KTM ŚĂƐ ŵĞƚ ǁŝƚŚ ŐůŽďĂů ƌĞĐŽŐŶŝƟŽŶ ďLJ ŐĞƫŶŐ ĐŽƵŶƚƌŝĞƐ ƐƵĐŚ ĂƐ ƚŚĞ h<͕ ^ƉĂŝŶ͕ Germany, France and Russia who have ƚŽƉƉĞĚ ƚŚĞ ůŝƐƚ ŽĨ /ŶƚĞƌŶĂƟŽŶĂů ďƵLJĞƌƐ with around ϮϱͲϯϬ ƌĞƉƌĞƐĞŶƚĂƟǀĞƐ ĨƌŽŵ each country. However, this year KTM ŚĂƐ ŵĂŶĂŐĞĚ ƚŽ ĂƩƌĂĐƚ ŶĞǁ ŵĂƌŬĞƚƐ ƐƵĐŚ ĂƐ ƵƐƚƌĂůŝĂ ;ϯϬ ƌĞƉƌĞƐĞŶƚĂƟǀĞƐͿ͕ ^ŽƵƚŚ ĨƌŝĐĂ ;ϭϮ ƌĞƉƌĞƐĞŶƚĂƟǀĞƐͿ͕ DĂůĂLJƐŝĂ ;ϯϲ ƌĞƉƌĞƐĞŶƚĂƟǀĞƐͿ͘ džƉĞĐƚ Ă ƌĞĂƐŽŶĂďůLJ ƐƚƌŽŶŐ ƉƌĞƐĞŶĐĞ ĨƌŽŵ ŶĂƟŽŶƐ ƐƵĐŚ ĂƐ ^ĐĂŶĚŝŶĂǀŝĂ͕ Netherlands, Middle East, Eastern Europe ĂŶĚ >ĂƟŶ ŵĞƌŝĐĂŶ ĐŽƵŶƚƌŝĞƐ ŽĨ ƌŐĞŶƟŶĂ͕ ƌĂnjŝů͕ ŚŝůĞ ĂŶĚ WĞƌƵ͘ Gauge the response from the buyers and ŽŶĞ ǁŝůů ĮŶĚ ŝƚ ŽǀĞƌǁŚĞůŵŝŶŐ ĂŶĚ ƚƌƵůLJ impressive with ϰϬϬ ƉůƵƐ /ŶƚĞƌŶĂƟŽŶĂů buyers and around ϭϱϬϬ ŽŵĞƐƟĐ buyers registered ƐŽ ĨĂƌ͘ KƵƚ ŽĨ ƚŚŝƐ͕ ϮϲϮ /ŶƚĞƌŶĂƟŽŶĂů ďƵLJĞƌƐ ĂŶĚ ϲϳϮ ŽŵĞƐƟĐ ďƵLJĞƌƐ ŚĂǀĞ ĂůƌĞĂĚLJ ƌĞĐŽŶĮƌŵĞĚ ƚŚĞŝƌ ƉĂƌƟĐŝƉĂƟŽŶ͘ <dD ϮϬϭϰ ǁŝůů ƵŶĚŽƵďƚĞĚůLJ ďĞ Ă ŐƌĞĂƚ ƉůĂƞŽƌŵ ĨŽƌ Ϯ ŶĞƚǁŽƌŬŝŶŐ͘ KTM 2014 – Tapping New Segments An event spectacle such as KTM has ƉƌĞƐĞŶƚĞĚ ĂŶ ŝŶƚĞƌĞƐƟŶŐ ǁĂLJ ƚŽ ĐĂƉƚƵƌĞ new audience. Much of it has centred on
ĐƌĞĂƟŶŐ ĂŶĚ ŝĚĞŶƟĨLJŝŶŐ ŶŝĐŚĞ ƐĞŐŵĞŶƚƐ done by tour operators such as Honeymoon, Family Tour, Wellness, Adventure, džƉĞƌŝĞŶƟĂů ,ŽůŝĚĂLJƐ ĂŶĚ ŵĂŶLJ ŵŽƌĞ͘ dŚĂŶŬƐ ƚŽ <dD͕ ŝƚ ŝƐ ƚŚĞ ƐŵĂůů ƐĞĐƟŽŶ of entrepreneurs and homestays that ŚĂǀĞ ĚƌŝǀĞŶ ŝƚ ƵƉ ƚŽ ŐĞƫŶŐ ŝŶƚĞƌŶĂƟŽŶĂů exposure which was not possible before. ^ŽĐŝĂů ŵĞĚŝĂ ŚĂƐ ŚĞůƉĞĚ ƚƌĞŵĞŶĚŽƵƐůLJ ŝŶ ŐĞƫŶŐ ŶĞǁ ƚŽƵƌ ŽƉĞƌĂƚŽƌƐ ĂŶĚ ďƵLJĞƌƐ͘ KTM 2014 – Exhibitors’ Success that Speaks ƵƐŝŶĞƐƐ ŝŶƚĞƌĂĐƟŽŶ ŚĂƐ ŐŽƚ ƌĞĚĞĮŶĞĚ enthusiasm in Kerala thanks to the avid ƉĂƌƟĐŝƉĂƟŽŶ ŽĨ ^ĞůůĞƌƐ ŝŶ <dD ƚŚĂƚ ŚĂƐ ĐƌĞĂƚĞĚ ƌĞĐŽƌĚƐ͘ ůů Ϯϰϱ ƐƚĂůůƐ ŚĂǀŝŶŐ ďĞĞŶ ƐŽůĚ ŝŶ Ă ƌĞĐŽƌĚ ƟŵĞ ŽĨ ũƵƐƚ Ϯ ĚĂLJƐ ƐƉĞĂŬƐ enormously of the trading barometer. This ŝŶĐůƵĚĞƐ ,ŽƚĞůƐ Θ ZĞƐŽƌƚƐ ;ϭϯϰ ŝŶĐůƵĚŝŶŐ ƚŚĞŝƌ ĐŚĂŝŶƐͿ͕ dŽƵƌ ŽƉĞƌĂƚŽƌƐ Θ D Ɛ ;ϱϭͿ͕ Homestays (13), Houseboat Operators (07), LJƵƌǀĞĚĂ ZĞƐŽƌƚƐ ;ϬϴͿ ͕ LJƵƌǀĞĚĂ ĞŶƚƌĞƐ (07) that have formed the major chunk of ƚŚĞ ĞdžŚŝďŝƚŽƌƐ͘ KƚŚĞƌ ƉĂƌƟĐŝƉĂƟŶŐ ƐĞƌǀŝĐĞ
providers have been Adventure Tour KƉĞƌĂƚŽƌƐ͕ &Ăƌŵ ^ƚĂLJƐ͕ dŽƵƌŝƐŵ ƐƐŽĐŝĂƟŽŶƐ͕ Tourism Technology Providers, Event DĂŶĂŐĞƌƐ͕ ,ŽƚĞů DĂŶĂŐĞŵĞŶƚ ŽŶƐƵůƚĂŶƚƐ͕ ŵƵƐĞŵĞŶƚ WĂƌŬƐ͕ ŽŶǀĞŶƟŽŶ ĞŶƚƌĞƐ͕ WƌŝǀĂƚĞ DƵƐĞƵŵƐ͕ ĂŶĚ ^ƉĞĐŝĂůŝƚLJ ,ŽƐƉŝƚĂůƐ͘ <dD ϮϬϭϰ ʹ EĞǁ dŚĞŵĞƐ͘ EĞǁ &ƌŽŶƟĞƌƐ͘ ƌŝŶŐŝŶŐ ĐŚĂŶŐĞ ŝƐ ƚŚĞ ŵŽƩŽ ƚŚĂƚ ŵĂŬĞƐ
any business enterprise successful. This year a new theme is being planned based on ͚<ĞƌĂůĂ sŝůůĂŐĞ͛ ƚŚĂƚ ǁŝůů ƐŚŽǁĐĂƐĞ ƚŚĞ ƌƵƌĂů ůŝĨĞ ŽĨ <ĞƌĂůĂ͘ /ƚ͛Ɛ ůŝŬĞ Ă ŶĞǁ ŵĂƌŬĞƚ ĐƌĞĂƚĞĚ ǁŚĞƌĞ ƚŽƵƌ ŽƉĞƌĂƚŽƌƐ ĐĂŶ ĐƌĞĂƚĞ ŝƟŶĞƌĂƌŝĞƐ ďĂƐĞĚ ŽŶ ƚŚĞ <ĞƌĂůĂ sŝůůĂŐĞƐ͘ >ĂƐƚ ďƵƚ ŶŽƚ the least, KTM will also showcase Kerala, as ĂŶ ŝĚĞĂů ƐƉŽƚ ĨŽƌ ĞƐƟŶĂƟŽŶ tĞĚĚŝŶŐƐ ĂƐ ǁĞůů ĂƐ D/ ͘
October 2014
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KTM-Kerala Tourism is now reaching out to buyers from new markets dŚĞ ĞŝŐŚƚŚ ĞĚŝƟŽŶ ŽĨ <ĞƌĂůĂ dƌĂǀĞů DĂƌƚ ŝƐ ƐĐŚĞĚƵůĞĚ ƚŽ ďĞ ŚĞůĚ ĨƌŽŵ ϭϴƚŚ ƚŽ ϮϬƚŚ ^ĞƉƚĞŵďĞƌ ϮϬϭϰ Ăƚ ƚŚĞ ^ĂŵƵĚƌŝŬĂ ŽŶǀĞŶƟŽŶ ĞŶƚƌĞ͕ ŽĐŚŝŶ WŽƌƚ dƌƵƐƚ ŝŶ <ŽĐŚŝ͕ <ĞƌĂůĂ͘ <dD͕ ƚŚĞ ďŝĞŶŶŝĂů ĞǀĞŶƚ ƐŚŽǁĐĂƐŝŶŐ ĂŶ ĞŶƟƌĞ ƌĂŶŐĞ ŽĨ ƚŽƵƌŝƐŵ ĂŶĚ ŚŽƐƉŝƚĂůŝƚLJ ĂŶĚ ƚƌĂǀĞů ƌĞůĂƚĞĚ ƉƌŽĚƵĐƚƐ ĂŶĚ ƐĞƌǀŝĐĞƐ ƵŶĚĞƌ ŽŶĞ ƌŽŽĨ ŝƐ ƚŚĞ ůĂƌŐĞƐƚ ͚ ĞƐƟŶĂƟŽŶ dƌĂǀĞů DĂƌƚ͛ ŝŶ /ŶĚŝĂ͘ <ĞƌĂůĂ ŝƐ ĂůƌĞĂĚLJ Ă ƚŽƵƌŝƐŵ ƐƵƉĞƌ ďƌĂŶĚ ĂŶĚ ƚŚĞ ĞǀĞŶƚ ĂůƐŽ ďĞĐŽŵĞƐ Ă DĂƌƚ ŽĨ ƚŚĞ ƐƵƉĞƌ ďƌĂŶĚ͘ /ƚ ŝƐ Ă ŐƌĞĂƚ ďƵƐŝŶĞƐƐ ĨĞƐƟǀĂů ĂŶĚ ĨĂŝƌ ĨŽƌ ƚŚĞ ĞŶƟƌĞ ƚŽƵƌŝƐŵ ďƵƐŝŶĞƐƐ ĐŽŵŵƵŶŝƚLJ ĂŶĚ ƐƚĂŬĞŚŽůĚĞƌƐ͘
E M Najeeb
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his year KTM will have a Kerala Village theme knowing well that ƚŚĞƌĞ ǁŝůů ďĞ ŐƌĞĂƚ ŽƉƉŽƌƚƵŶŝƟĞƐ in village tourism which will be more sustainable, and also that the operators could create various ŝƟŶĞƌĂƌŝĞƐ ďĂƐĞĚ ŽŶ ƚŚĂƚ͘
/Ŷ ƚŚŝƐ ŵĂƌƚ ƚŚĞƌĞ ĂƌĞ ŵŽƌĞ ƚŚĂŶ ϯϬϬ ŝŶƚĞƌŶĂƟŽŶĂů ďƵLJĞƌƐ ĂŶĚ ĂďŽƵƚ ϭϬϬϬ ĚŽŵĞƐƟĐ ďƵLJĞƌƐ ĞdžƉĞĐƚĞĚ͘ ƉĂƌƚ ĨƌŽŵ ŵĞĞƟŶŐƐ ďĞƚǁĞĞŶ ďƵLJĞƌƐ ĂŶĚ sellers, Media, Government as well as ŝƌůŝŶĞƐ ŽƉĞƌĂƟŶŐ ƚŽ <ĞƌĂůĂ ĂƌĞ ƉĂƌƟĐŝƉĂƟŶŐ ĂĐƟǀĞůLJ͘ dŚĞƌĞ ĂƌĞ Ă ŶƵŵďĞƌ ŽĨ ƐĞŵŝŶĂƌƐ͕ press meets and cultural events planned. dŚĞ ĚĞůĞŐĂƚĞƐ ĂƌĞ ŐŝǀĞŶ ĨĂŵŝůŝĂƌŝnjŝŶŐ ƚŽƵƌƐ ;& D ƚŽƵƌƐͿ ŽĨ <ĞƌĂůĂ ďĞĨŽƌĞ ĂŶĚ ĂŌĞƌ ƚŚĞ event. ƵƌŝŶŐ ƚŚĞ ůĂƐƚ ϭϮ LJĞĂƌƐ ƐŝŶĐĞ ƚŚĞ LJĞĂƌ ϮϬϬϬ͕ ǁŚĞŶ <dD ǁĂƐ ĐŽŵŵĞŶĐĞĚ ƐĞǀĞŶ marts were conducted, and all of them were tremendous success and buyers from ŵŽƌĞ ƚŚĂŶ ϱϬ ĐŽƵŶƚƌŝĞƐ ŚĂǀĞ ƉĂƌƟĐŝƉĂƚĞĚ ŝŶ ƚŚĞŵ͘ <dDƐ ĂƌĞ ĂƩĞŶĚĞĚ ďLJ ŵŽƌĞ ƚŚĂŶ 1000 selected sellers covering a wide spectrum of service providers like Hotels, Resorts, Apartment Hotels, Ayurveda ĞŶƚƌĞƐ͕ ^ƉĂƐ͕ ƵůƚƵƌĂů ĞŶƚƌĞƐ͕ ,ŽŵĞƐƚĂLJƐ ĂŶĚ &ĂƌŵƐƚĂLJƐ͕ ,ŽƵƐĞďŽĂƚƐ͕ ^ĞƌǀŝĐĞĚ sŝůůĂƐ͕ DĞĚŝĐĂů dŽƵƌŝƐŵ ĞŶƚƌĞƐ͕ dŽƵƌ KƉĞƌĂƚŽƌƐ͕ Tourism Publishers, Transport Operators, Travel Agents and Travel Management KƌŐĂŶŝnjĂƟŽŶƐ͘ Kerala Tourism is now reaching out to buyers from new markets like Australia, ƵƐƚƌŝĂ͕ ƌĂnjŝů͕ ŚŝůĞ͕ njĞĐŚ ZĞƉƵďůŝĐ͕ ĞŶŵĂƌŬ͕ &ŝŶůĂŶĚ͕ /ƌĞůĂŶĚ͕ /ƐƌĂĞů͕ :ĂƉĂŶ͕ EŽƌǁĂLJ͕ WŽůĂŶĚ͕ ^ŽƵƚŚ ĨƌŝĐĂ͕ ^ĐĂŶĚŝŶĂǀŝĂŶ ŽƵŶƚƌŝĞƐ ĂŶĚ h^ ƚŚƌŽƵŐŚ ƚŚŝƐ LJĞĂƌ͛Ɛ ĞĚŝƟŽŶ ŽĨ <dD͘ h<͕ ^ƉĂŝŶ͕ 'ĞƌŵĂŶLJ͕ &ƌĂŶĐĞ ĂŶĚ ZƵƐƐŝĂ ƚŽƉ ƚŚĞ ůŝƐƚ ŽĨ ŝŶƚĞƌŶĂƟŽŶĂů ďƵLJĞƌƐ ǁŝƚŚ ůĂƌŐĞ ĐŽŶƟŶŐĞŶƚ ŽĨ ďƵLJĞƌƐ ĨƌŽŵ each country. New products based on Village Experiences and Responsible Tourism are being ƉƌĞƐĞŶƚĞĚ ƚŚŝƐ LJĞĂƌ͘ D/ ďƵƐŝŶĞƐƐ ŝƐ ůŽŽŬŝŶŐ up in Kerala. The state is poising to become ĂŶ ŝŶƚĞƌŶĂƟŽŶĂů ǁĞĚĚŝŶŐ ůŽĐĂƟŽŶ ĂŶĚ Ă place for wellness therapies. Through KTM the industry intends to increase the share of <ĞƌĂůĂ ŝŶ ƚŚĞ ƚŽƚĂů ƚŽƵƌŝƐƚ ĂƌƌŝǀĂůƐ ƚŽ /ŶĚŝĂ͘
<dD ϮϬϭϰ ŚĂƐ Ă ,ŽƐƚĞĚ ƵLJĞƌ ƉƌŽŐƌĂŵŵĞ ŐŝǀŝŶŐ ƚŚĞ ďƵLJĞƌƐ ĂŶ ŽƉƉŽƌƚƵŶŝƚLJ ĨŽƌ ŽŶĞͲ ƚŽͲŽŶĞ ŝŶƚĞƌĂĐƟŽŶ͘ dŚĞ ƐĞůĞĐƚĞĚ ďƵLJĞƌƐ ĂƌĞ ŐŝǀĞŶ ĐŽŵƉůŝŵĞŶƚĂƌLJ ĂĐĐŽŵŵŽĚĂƟŽŶ ĂŶĚ local transport.
dŚĞ ĂƩƌĂĐƟŽŶ ŽĨ <dD ŝƐ ƚŚĂƚ ƚŚĞ ƌĞůĂƟŽŶƐŚŝƉƐ ďƵŝůƚ ǁŝƚŚ ƚŚĞ ďƵLJĞƌƐ ƚŚƌŽƵŐŚ ƚŚĞ ƉƌĞǀŝŽƵƐ ĞĚŝƟŽŶƐ ŚĂǀĞ ĂůƌĞĂĚLJ ĞƐƚĂďůŝƐŚĞĚ ĨƌƵŝƞƵů ďƵƐŝŶĞƐƐ ĂƐƐŽĐŝĂƟŽŶƐ and are yielding results.
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Kerala Travel Mart to project Kerala as wedding destination
<ĞƌĂůĂ dƌĂǀĞů DĂƌƚ ;<dDͿ ϮϬϭϰ ǁŝůů ďĞ ŚĞůĚ ŝŶ <ŽĐŚŝ ĨƌŽŵ ^ĞƉƚĞŵďĞƌ ϭϴͲϮϬ ŝŶ͕ tŝůůŝŶŐĚŽŶ /ƐůĂŶĚ͕ ĂŶŶŽƵŶĐĞĚ ŵŝŶŝƐƚĞƌ ĨŽƌ dŽƵƌŝƐŵ W ŶŝůŬƵŵĂƌ͘
ŐƌĞĂƚ ƉůĂƞŽƌŵ ĨŽƌ Ϯ ŶĞƚǁŽƌŬŝŶŐ͘ dŚŽƵŐŚ ƌĞŐŝƐƚƌĂƟŽŶƐ ĐůŽƐĞĚ ŽŶ ϭϱƚŚ :ƵůLJ ĨŽƌ ďƵLJĞƌƐ͕ more and more enquiries are pouring in from ƉƌŽƐƉĞĐƟǀĞ ďƵLJĞƌƐ Ɵůů ĚĂƚĞ͘ ĐĐŽŵŵŽĚĂƟŽŶ ŚĂƐ ďĞĞŶ ĂůůŽƩĞĚ ĨŽƌ ďƵLJĞƌƐ ĂůƌĞĂĚLJ͘WůĂŶŶŝŶŐ for KTM has been very much ahead this year and the whole event has been streamlined in an ĞdžĐĞůůĞŶƚ ŵĂŶŶĞƌ ƚŽ ŵĂŬĞ ŝƚ ŵŽƌĞ ƉƌŽĚƵĐƟǀĞ͘
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ƌŐĞŶƟŶĂ͕ ƵƐƚƌĂůŝĂ͕ ^ĐĂŶĚŝŶĂǀŝĂ ĂŶĚ ƌĂnjŝů ĂƌĞ some of the new markets being explored by <dD͘h<͕ ^ƉĂŝŶ͕ 'ĞƌŵĂŶLJ &ƌĂŶĐĞ ĂŶĚ ZƵƐƐŝĂ ƚŽƉ ƚŚĞ ůŝƐƚ ŽĨ /ŶƚĞƌŶĂƟŽŶĂů ďƵLJĞƌƐ͕ ĂƌŽƵŶĚ ϮϱͲϯϬ ĨƌŽŵ ĞĂĐŚ ĐŽƵŶƚƌLJ͘ ,ŽǁĞǀĞƌ͕ ƚŚĞ ĚŝƐƟŶĐƟǀĞ ĨĞĂƚƵƌĞ ŽĨ ƚŚŝƐ ĞĚŝƟŽŶ ŽĨ <dD ŝƐ ƚŚĞ ƉĂƌƟĐŝƉĂƟŽŶ ĨƌŽŵ ƌĞůĂƟǀĞůLJ ŶĞǁ ŵĂƌŬĞƚƐ ĨŽƌ <ĞƌĂůĂ͕ ůŝŬĞ ƵƐƚƌĂůŝĂ ;ϯϬͿ ^ŽƵƚŚ ĨƌŝĐĂ ;ϭϮͿ DĂůĂLJƐŝĂ ;ϯϲͿ ĂŶĚ Ă ƐƚƌŽŶŐ ƉƌĞƐĞŶĐĞ ĨƌŽŵ ^ĐĂŶĚŝŶĂǀŝĂ͕ Netherlands, Middle East, Eastern Europe and >ĂƟŶ ŵĞƌŝĐĂŶ ĐŽƵŶƚƌŝĞƐ ŝŶĐůƵĚŝŶŐ ŚŝůĞ ĂŶĚ Peru . The success of KTM can be gauged from the fact that all stalls of KTM were sold out ǁŝƚŚŝŶ Ϯ ĚĂLJƐ͘
erala chief minister Oommen ŚĂŶĚLJ ǁŝůů ŝŶĂƵŐƵƌĂƚĞ ƚŚĞ ŵĂƌƚ ŽŶ ^ĞƉƚ ϭϳ Ăƚ >Ğ DĞƌŝĚŝĂŶ ŽŶǀĞŶƟŽŶ
ĞŶƚƌĞ͕ <ŽĐŚŝ͘ ^ƌŝƉĂƚ zĂƐŚŽ EĂŝŬ͕ hŶŝŽŶ ŵŝŶŝƐƚĞƌ ĨŽƌ tourism will be the chief guest and AP Anilkumar will preside over ƚŚĞ ĨƵŶĐƟŽŶ͘ ,ŽƵƐĞĚ ŽŶ Ă ƐŝŶŐůĞ ŇŽŽƌ all the stalls enjoy good visibility. This in itself will be the major highlight, as it is a ĨƵůůLJ ĂŝƌͲĐŽŶĚŝƟŽŶĞĚ ǀĞŶƵĞ ǁŝƚŚ Ă DĞĚŝĂ room, food courts, seminar hall and ample parking area. ĞƌƚĂŝŶ ƚŽ ĂƩƌĂĐƚ ĂƩĞŶƟŽŶ ǁŝůů ďĞ ƚŚĞ various wedding themes showcased in ƚŚĞ >ŽďďLJ͘ &ƵƌƚŚĞƌ ŽŶ ƚŚĞ ŽƚŚĞƌ ƐŝĚĞ ŽĨ the lobby village life will be recreated which will give a charming view of the countryside of Kerala. The road leading to ƚŚĞ ŽŶǀĞŶƟŽŶ ĞŶƚƌĞ ǁŝůů ǁĞĂƌ Ă ĨĞƐƟǀĞ <ĞƌĂůĂ ůŽŽŬ͘ dŚĞ ĨŽŽĚ ŽƵƌƚ ǁŝůů ƉƌĞƐĞŶƚ <ĞƌĂůĂ ƵŝƐŝŶĞ Ăƚ ŝƚƐ ďĞƐƚ͘ /Ŷ ƐŚŽƌƚ <dD ϮϬϭϰ ŝƐ <ĞƌĂůĂ Ăůů ƚŚĞ ǁĂLJ͘
Adding a plethora of responsible elements, the village life presents a wide range of ŽƉƉŽƌƚƵŶŝƟĞƐ ĨŽƌ ƚŚĞ ƚŽƵƌ ŽƉĞƌĂƚŽƌƐ ƚŽ ĐƌĞĂƚĞ ŝƟŶĞƌĂƌŝĞƐ ďĂƐĞĚ ŽŶ ƚŚĞ <ĞƌĂůĂ Villages. “The Mart will boost Kerala as Ă ǁĞĚĚŝŶŐ ĚĞƐƟŶĂƟŽŶ͕͟ ƐĂLJƐ ďƌĂŚĂŵ 'ĞŽƌŐĞ͕ WƌĞƐŝĚĞŶƚ ŽĨ <dD ^ŽĐŝĞƚLJ dŚĞ ŶƵŵďĞƌƐ ĂƌĞ ŽǀĞƌǁŚĞůŵŝŶŐ ǁŝƚŚ ϮϴϮ ƌĞͲĐŽŶĮƌŵĞĚ /ŶƚĞƌŶĂƟŽŶĂů ďƵLJĞƌƐ ĂŶĚ ϵϯϴ ĚŽŵĞƐƟĐ ďƵLJĞƌƐ͕ ĂĚĚĞĚ ďƌĂŚĂŵ George.A New technology in the form ŽĨ Ă ƐŽŌǁĂƌĞ ŚĂƐ ďĞĞŶ ŝŶƚƌŽĚƵĐĞĚ ďLJ <dD ĂŌĞƌ ŵƵĐŚ ƌĞƐĞĂƌĐŚ ƚŽ ĐŽŶŶĞĐƚ ƚŚĞ ďƵLJĞƌƐ ĂŶĚ ƐĞůůĞƌƐ ŝŶ ĮdžŝŶŐ ĂƉƉŽŝŶƚŵĞŶƚƐ with each other . The Buyers could view the list of sellers and request for ĂƉƉŽŝŶƚŵĞŶƚƐ ŽŶůŝŶĞ͘ >ŝŬĞǁŝƐĞ ƚŚĞ sellers could also view the buyers and go ahead with appointments Once the ĂƉƉŽŝŶƚŵĞŶƚƐ ǁĞƌĞ ĮdžĞĚ ƚŚĞ ƐŽŌǁĂƌĞ ǁĂƐ ƵƐĞĨƵů ŝŶ ŐŝǀŝŶŐ Ă ƚŽƚĂů ƟŵĞ ƐĐŚĞĚƵůĞŽĨ ϰϬ ĂƉƉŽŝŶƚŵĞŶƚƐ ƌŝŐŚƚ ĂǁĂLJ ͘ LJ ƚŚĞ ϯϬƚŚ of August all appointments were in place ŵŝŶŝŵŝnjŝŶŐ ƟŵĞ ĂŶĚ ŵĂdžŝŵŝnjŝŶŐ ŽƵƚƉƵƚ͘ <dD ϮϬϭϰ ǁŝůů ƵŶĚŽƵďƚĞĚůLJ ďĞ Ă
Hotels & Resorts (137 including groups), Tour ŽƉĞƌĂƚŽƌƐ Θ D Ɛ ;ϱϮͿ͕ ,ŽŵĞƐƚĂLJƐ ;ϭϮͿ͕ Houseboat operators (07), Ayurveda Resorts (08) ͕ LJƵƌǀĞĚĂ ĞŶƚƌĞ͛Ɛ ;ϬϳͿ͕ ,ŽƚĞů DĂŶĂŐĞŵĞŶƚ consultants ( 8) form the major chunk of the exhibitors along with other service providers like Adventure tour operators, Farm stays, Tourism ĂƐƐŽĐŝĂƟŽŶƐ͕ dŽƵƌŝƐŵ ƚĞĐŚŶŽůŽŐLJ ƉƌŽǀŝĚĞƌƐ͕ ǀĞŶƚ ŵĂŶĂŐĞƌƐ͕ ŵƵƐĞŵĞŶƚ WĂƌŬƐ͕ ŽŶǀĞŶƟŽŶ ĞŶƚƌĞ͛Ɛ͕ WƌŝǀĂƚĞ DƵƐĞƵŵƐ͕ ĂŶĚ ^ƉĞĐŝĂůŝƚLJ ŚŽƐƉŝƚĂůƐ ŽĐĐƵƉLJŝŶŐ ƌĞƐƚ ŽĨ ƚŚĞ ƐƉĂĐĞ͘ dŚĞ ^ƚĂůůƐ ĂƌĞ ďĞŝŶŐ ůĂŝĚ ŽƵƚ ŝŶ ϰ ĐĂƚĞŐŽƌŝĞƐ ŽĨ ƐŝnjĞƐ ǁŚŝĐŚ ĞĂƐŝůLJ ĞŶĂďůĞĚ ƚŚĞ džŚŝďŝƚŽƌƐ ͬ ^ĞůůĞƌƐ ƚŽ Ŭ ŽŶůŝŶĞ ƚŚĞ ƐƚĂůůƐ ŝŶ ƚŚĞ ƐŝnjĞ ŽĨ ƚŚĞŝƌ ĐŚŽŝĐĞ͘ Various seminars would be held during the ĞǀĞŶƚ͘ hŶŝŽŶ ƚŽƵƌŝƐŵ ƐĞĐƌĞƚĂƌLJ WĂƌǀĞnj ŚĂǁĂŶ ǁŝůů ƐƉĞĂŬ ŽŶ ͚<ĞƌĂůĂ Ͳ ƚŚĞ ǁĂLJ ĂŚĞĂĚ͛ ĂŶĚ ŚŝƐ <ĞƌĂůĂ ĐŽƵŶƚĞƌƉĂƌƚ ^ƵŵĂŶ ŝůůĂ ǁŝůů ƌĂŝƐĞ ͚ƌĞƐƉŽŶƐŝďůĞ ƚŽƵƌŝƐŵ Ͳ <ĞƌĂůĂ ŵŽĚĞů͛͘ WƌĞƐĞŶƚĂƟŽŶƐ ǁŝůů ďĞ ŵĂĚĞ ŽŶ DƵnjƌŝƐ ƚŽƵƌŝƐŵ by Benny Kuriakose and G Gangadharan on Ayurveda. There will also be a tour to farm ƚŽƵƌŝƐŵ ƉƌŽũĞĐƚƐ ŝŶ ƐĞǀĞŶ ĚŝīĞƌĞŶƚ ůŽĐĂƟŽŶƐ ĂŌĞƌ <dD͘ dŚĞ WŽƐƚ DĂƌƚ & D dŽƵƌƐ ƚŽ Ϭϳ ĚŝīĞƌĞŶƚ ĐŝƌĐƵŝƚƐ have been another major highlight of the Mart with most of the tours already booked ƚŽ ĐĂƉĂĐŝƚLJ͘ ƵLJĞƌƐ ĂƌĞ ƚĂŬĞŶ ƚŽ ĚŝīĞƌĞŶƚ ĚĞƐƟŶĂƟŽŶƐ ĨŽƌ Ă ƚƌƵĞ ĨĞĞů ŽĨ <ĞƌĂůĂ͘ ǁŚŝĐŚ ƚŚĞLJ ŝŶ ƚƵƌŶ ĐĂŶ ŵĂƌŬĞƚ ƚŽ ƚŚĞŝƌ ŶĂƟŽŶĂů ĂŶĚ ŝŶƚĞƌŶĂƟŽŶĂů ĐůŝĞŶƚĞůĞ͘ ŽĐŚŝŶ WŽƌƚ dƌƵƐƚ ŚĂƐ ĞdžƚĞŶĚĞĚ Ăůů ƐƵƉƉŽƌƚ ƚŽ ŵĂŬĞ <dD Ă ŐƌĂŶĚ ƐƵĐĐĞƐƐ͘ /Ŷ ƚŚĞ ĚĂLJƐ ƚŽ ĐŽŵĞ ŝƚ ǁŝůů ƉůĂLJ Ă ǀĞƌLJ ĂĐƟǀĞ ƌŽůĞ ŝŶ ƉƌŽŵŽƟŶŐ ĐƌƵŝƐĞ tours, water sports and other allied tourism
October 2014
Soothe and reignite yourself at Uday Samudra, Kovalam
V Viswanath
ŚŝƐ ĞdžĐůƵƐŝǀĞ ϱͲƐƚĂƌ ďĞĂĐŚ ŚŽƚĞů ŝƐ Ă ĚĞƐƟŶĂƟŽŶ ŝƚƐĞůĨ in the famed beaches of Kovalam. The harmony ŽĨ ĚĞĮŶĞĚ ĂƌĐŚŝƚĞĐƚƵƌĞ͕ spacious lawns, blue water pools and soaring coconut grooves all sets the mood to soothe your body and mind and it also gives enough to ƌĞŝŐŶŝƚĞ LJŽƵƌƐĞůĨ͘ dŚĞ ĨĂĐŝůŝƟĞƐ Ăƚ ƚŚŝƐ hotel include swimming pools, health club, dental clinic, beauty parlour, and a pampering treatment facility at its spa. The service is par excellence at ƚŚĞ ŵƵůƟͲĐƵŝƐŝŶĞ ƌĞƐƚĂƵƌĂŶƚƐ ŽĨ hĚĂLJ ^ĂŵƵĚƌĂ ǁŝƚŚ ĂŶ ĞůĂďŽƌĂƚĞ ƐƉƌĞĂĚ
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ŽĨ Ă ůĂ ĐĂƌƚĞ ĂŶĚ ďƵīĞƚ ďƌĞĂŬĨĂƐƚ͕ ůƵŶĐŚ ĂŶĚ ĚŝŶŶĞƌ ǁŝƚŚ ĚĞůĞĐƚĂďůĞ ĨŽŽĚ͘ /ƚ ŝƐ ŝŶ ƚŚĞ accompaniment of a live band performance. tŽƌůĚͲĐůĂƐƐ ĂĐĐŽŵŵŽĚĂƟŽŶ ŝƐ ƉƌŽǀŝĚĞĚ at this hotel. The hotel features more than ϮϬϬ ƌŽŽŵƐ ĐĂƚĞŐŽƌŝnjĞĚ ŝŶ ƚŽ džŽƟĐĂ͕ džŽƟĐĂ ƚƌŝƵŵ͕ džŽƟĐĂ WƌĞŵŝƵŵ͕ ĞůƵdžĞ ^ƵŝƚĞ͕ ĂŶĚ WƌĞƐŝĚĞŶƟĂů͘ dŚĞ ƌŽŽŵƐ ĂƌĞ ǁŝƚŚ ĞůĞŐĂŶƚ ĚĞƐŝŐŶƐ͕ ĐůĂƐƐŝĐ ĚĞĐŽƌ ĂŶĚ ŵŽĚĞƌŶ ĨĂĐŝůŝƟĞƐ͘ ƌĂŝŶ ĂǁĂLJ LJŽƵƌ ƐƚƌĞƐƐĞƐ Ăƚ ĂŶLJ ŽŶĞ ŽĨ ƚŚĞ ƚŚƌĞĞ ŵĂŐŶŝĮĐĞŶƚ ƐǁŝŵŵŝŶŐ ƉŽŽůƐ ĨĂĐŝŶŐ ƚŚĞ sea. dŚĞ ƌĞĐŝƉŝĞŶƚ ŽĨ <ĞƌĂůĂ ^ƚĂƚĞ dŽƵƌŝƐŵ ǁĂƌĚ ĨŽƌ ĞƐƚ ϰ ^ƚĂƌ ,ŽƚĞů ĐŽŶƐĞĐƵƟǀĞůLJ ŝŶ ϮϬϭϭ͕ ϮϬϭϮ ĂŶĚ ϮϬϭϯ͕ hĚĂLJ ^ĂŵƵĚƌĂ >ĞŝƐƵƌĞ ĞĂĐŚ ,ŽƚĞů Θ ^ƉĂ Ăƚ <ŽǀĂůĂŵ͕ dŚŝƌƵǀĂŶĂŶƚŚĂƉƵƌĂŵ ŚĂƐ ĂĚŽƉƚĞĚ Ă ƐĞƚ ŽĨ ďĞƐƚ ƉƌĂĐƟĐĞƐ ǁŚŝĐŚ ĞŶĂďůĞƐ it to be among the top hospitality industry ŽƌŐĂŶŝnjĂƟŽŶƐ͘
October 2014
www.metromartdaily.com
Kallat’s Quest to Go International
emerged as one of the most important sources ŽĨ ŝŶĨŽƌŵĂƟŽŶ ĂŶĚ ƌĞĨĞƌĞŶĐĞ ďĞĨŽƌĞ ĚĞĐŝĚŝŶŐ on where to stay in Wayanad, followed by Online Travel Agents (OTAs). The brand name ŽĨ ƚŚĞ ƉƌŽƉĞƌƚLJ ƉůĂLJƐ Ă ǀĞƌLJ ĐƌŝƟĐĂů ƌŽůĞ ŝŶ ƚŚĞ ĮŶĂů ĚĞĐŝƐŝŽŶ͘ dŚŝƐ ŝŶĚŝĐĂƚĞƐ ŚŽǁ ŝŵƉŽƌƚĂŶƚ it has become to focus more on customer ƐĞƌǀŝĐĞ ĞdžĐĞůůĞŶĐĞ͕ ŵĂƌŬĞƟŶŐ ĂŶĚ ŽǀĞƌĂůů brand building. The Karnataka based research gave insights ŝŶƚŽ ƚŚĞ ĞdžŝƐƟŶŐ ŐĂƉƐ ŝŶ ƚŚĞ ŵĂƌŬĞƚ ŝŶ ĂƌĞĂƐ of corporate booking, customers’ travel behaviour using club membership and guests’ willingness to visit Wayanad again. The Kallat Hotel is all geared up to ensure all types of ŐƵĞƐƚƐ ĂƌĞ ĐŽŵƉůĞƚĞůLJ ƐĂƟƐĮĞĚ͘ tĞ ǁŽƵůĚ ŐŽ ŵŽƌĞ ĂŐŐƌĞƐƐŝǀĞ ŝŶ ƌĞƐĞĂƌĐŚ ŝŶŝƟĂƟǀĞƐ ƚŽ be updated with the pulse of the guests, so ƚŚĂƚ ǁĞ ĐĂŶ ƐĞƌǀĞ ƚŚĞŵ ďĞƩĞƌ ĞĂĐŚ ĂŶĚ ĞǀĞƌLJ ƟŵĞ͘ dŚĞ <ĂůůĂƚ 'ƌŽƵƉ ĂŝŵƐ ƚŽ ƚĂŬĞ ƚŚĞ 'ƵĞƐƚ Experience to a new level not just at the Kallat ,ŽƚĞů tĂLJĂŶĂĚ͕ ďƵƚ ĂůƐŽ ŝŶ ŝƚƐ ƵƉĐŽŵŝŶŐ ϰϮ ƵƌŽƉĞĂŶ ^ƚLJůĞ sŝůůĂͲZĞƐŽƌƚ ďƵŝůƚ Ăƚ ƚŚĞ ďĂƐĞ ŽĨ ƚŚĞ ŚĞŵďƌĂ WĞĂŬ͖ ŚŝŐŚĞƐƚ ƉĞĂŬ ŝŶ tĂLJĂŶĂĚ͕
located near the town of Meppady and is 8 ŬŵƐ ƐŽƵƚŚ ŽĨ <ĂůƉĞƩĂ ĂŶĚ ĂůƐŽ ƚŚƌŽƵŐŚ ŝƚƐ ϮϬϬн ƌŽŽŵƐ ŚŽƚĞů ŝŶ 'ƵƌƵǀĂLJƵƌ͘ ^ůŽǁůLJ ĂŶĚ ƐƚĞĂĚŝůLJ͕ ƚŚƌŽƵŐŚ ŶĞǁ ĂƉƉƌŽĂĐŚ ŽĨ ͚ϯ>Ɛ ŽĨ ^ĞƌǀŝĐĞ džĐĞůůĞŶĐĞ͕͛ ďƌĂŶĚ <ĂůůĂƚ ĂŝŵƐ ƚŽ ŐŽ ŝŶƚĞƌŶĂƟŽŶĂů͘ /ŶŝƟĂůůLJ͕ ŝƚ ŝƐ ĂďŽƵƚ ĐƌĞĂƟŶŐ ĂŶ ŝŶƚĞƌŶĂƟŽŶĂů ĞdžƉĞƌŝĞŶĐĞ ǁŝƚŚ ůŽĐĂů ŇĂǀŽƵƌ͕ and then build hotels and resorts across the ŐůŽďĞ ƐĞƌǀŝŶŐ Ăůů ŶĂƟŽŶĂůŝƟĞƐ͘ ͞:ŽƵƌŶĞLJ ŽĨ Ă thousand miles begins with a single step”, The <ĂůůĂƚ ,ŽƚĞů Θ ZĞƐŽƌƚƐ ŚĂƐ ƚĂŬĞŶ ƚŚĂƚ ĮƌƐƚ ƐƚĞƉ͘ EŽǁ ŝƚ ŝƐ ĂďŽƵƚ ŐĞƫŶŐ ƚŚĞ ƌŝŐŚƚ ƉĞŽƉůĞ ŽŶ the bus and create momentum to last a long ũŽƵƌŶĞLJ͘ >ŝŬĞ ŽƵƌ ŐƵĞƐƚƐ͕ ǁĞ ĂƌĞ ĂůƐŽ ŝŶ ƚŚĞ ũŽƵƌŶĞLJ ŽĨ ĞdžƉůŽƌĂƟŽŶ͘ džƉůŽƌŝŶŐ ŶĞǁ ƉůĂĐĞƐ͕ ĞdžƉĞƌŝĞŶĐŝŶŐ ƚŚĞ ůŽĐĂů ŇĂǀŽƵƌ ĂŶĚ ůĞĂƌŶŝŶŐ from everybody we touch upon. Author: Mohammad Nibras is the newly ĂƉƉŽŝŶƚĞĚ K ĨŽƌ dŚĞ <ĂůůĂƚ 'ƌŽƵƉ͘ ,Ğ ŝƐ ĂůƐŽ Ă 'ůŽďĂů ^ŚĂƉĞƌ ŽĨ ƚŚĞ ĂŶŐĂůŽƌĞ ,Ƶď ƌĞĐŽŐŶŝnjĞĚ ďLJ dŚĞ tŽƌůĚ ĐŽŶŽŵŝĐ &ŽƌƵŵ͘ ,Ğ can be reached at nibras@kallatgroup.com
Wayanad; a Sublime Experience in Green /Ŷ Ă ŵĂƌŬĞƚ ƌĞƐĞĂƌĐŚ ĐŽŶĚƵĐƚĞĚ ďLJ dŚĞ <ĂůůĂƚ ,ŽƚĞů tĂLJĂŶĂĚ ŝŶ ƚŚĞ ƐŝĚĞ ůŝŶĞƐ ŽĨ ^ƉůĂƐŚ ϮϬϭϰ ;tĂLJĂŶĂĚ DŽŶƐŽŽŶ ĂƌŶŝǀĂůͿ͕ ĂŵŽŶŐ ϭϬϬн dƌĂǀĞů ŐĞŶƚƐ͕ ŝƚ ǁĂƐ ƵŶĚĞƌƐƚŽŽĚ ƚŚĂƚ tĂLJĂŶĂĚ ŝƐ ŽŶĞ ŽĨ ƚŚŽƐĞ ƌĂƌĞ ƉůĂĐĞƐ ƚŚĂƚ ŵĞĞƚƐ ƚŚĞ ƚƌĂǀĞů ƌĞƋƵŝƌĞŵĞŶƚƐ ŽĨ Ăůů ƚLJƉĞ ŽĨ ŐƵĞƐƚƐ͘ tŚĞŶ ϱϱй ŽĨ ƚŚĞ ƚƌĂǀĞů ĂŐĞŶƚƐ ƐĂŝĚ ͚ĐŽƵƉůĞƐ͛ ŵĂŬĞ ƚŚĞ ŵŽƐƚ ŽĨ ƚŚĞŝƌ ĐƵƐƚŽŵĞƌƐ ƚŽ tĂLJĂŶĂĚ͕ ϰϱй ŽĨ ƚŚĞŵ ƐĂŝĚ ŝƚ ǁŽƵůĚ ďĞ ͚ĨĂŵŝůLJ ǁŝƚŚ ŬŝĚƐ͕͛ ĨŽůůŽǁĞĚ ďLJ ĐŽƌƉŽƌĂƚĞ ďŽŽŬŝŶŐƐ ;ϯϵйͿ ĂŶĚ ĨƌŝĞŶĚƐ ŐƌŽƵƉ ;ϯϯйͿ͘ tŚŝůĞ ŵĂũŽƌŝƚLJ ƚŚĞŵ ŚĂǀĞ ŽŵĞƐƟĐ 'ƵĞƐƚƐ ƚŽ tĂLJĂŶĂĚ͕ ƚŚĞLJ ĂůƐŽ ƐĞƌǀĞ ŐŽŽĚ ĞŶŽƵŐŚ /ŶƚĞƌŶĂƟŽŶĂů 'ƵĞƐƚƐ͘
T
he Kallat Hotel Wayanad is ŝŶ ƚŚĞ ƉƌŽĐĞƐƐ ŽĨ ƌĞĚĞĮŶŝŶŐ the customer experience of Wayanad and also to accommodate all type of ŐƵĞƐƚƐ ǀŝƐŝƟŶŐ tĂLJĂŶĂĚ͘ dŚĞ infusion of fresh minds with ŝŶƚĞƌŶĂƟŽŶĂů ĞdžƉĞƌŝĞŶĐĞ ƚŽ ƚŚĞ ůĞĂĚĞƌƐŚŝƉ of the hotel is changing the approach to ĐƵƐƚŽŵĞƌ ƐĞƌǀŝĐĞ͘ /Ŷ ƚŚĞ ŶĞǁ ĂƉƉƌŽĂĐŚ͕ ƵƐƚŽŵĞƌ ^ĞƌǀŝĐĞ džĐĞůůĞŶĐĞ ŝƐ ŐŝǀĞŶ the utmost importance so as to make the whole journey of guests not just a memorable one, but also something they ǁŽƵůĚ ĐŚĞƌŝƐŚ ĨŽƌ Ă ůŽŶŐ ƟŵĞ ƚŽ ĐŽŵĞ͘
The new approach of leadership is done ƚŚƌŽƵŐŚ Ă ƵŶŝƋƵĞ ŵŽĚĞů ŽĨ ͚ϯ>Ɛ ŽĨ ^ĞƌǀŝĐĞ džĐĞůůĞŶĐĞ͖͛ >ĞĂƌŶŝŶŐ͕ >ĞĂĚĞƌƐŚŝƉ ĂŶĚ >ĞŐĂĐLJ͘ /ƐĂĂĐ EĞǁƚŽŶ ŽŶĐĞ ƐĂŝĚ͕ ͞/Ĩ / have seen farther, it is by standing on the shoulders of giants”. The Kallat Hotel Wayanad understands that it is important to learn from the best in the market, thus
ǁĞ ĞŶĐŚŵĂƌŬ͘ tĞ ĂƌĞ ĐŽŵŵŝƩĞĚ ƚŽ ůĞĂƌŶ ĨƌŽŵ ŽƵƌ ƉĂƌƚŶĞƌƐ ŝŶ ƚŚĞ ƚŽƵƌŝƐŵ ŝŶĚƵƐƚƌLJ͖ ŵĂŝŶůLJ the travel agents and the tour operators. The ƌĞƐĞĂƌĐŚ ĐŽŶĚƵĐƚĞĚ ĚƵƌŝŶŐ ƚŚĞ ^ƉůĂƐŚ ϮϬϭϰ ŝƐ ŽŶĞ ŽĨ ƚŚŽƐĞ ŝŶŝƟĂƟǀĞƐ ƚŽ ůĞĂƌŶ ĂďŽƵƚ ĐƵƐƚŽŵĞƌƐ deeper from the travel agents who stand as the ŝŶŝƟĂů ƌĞĨĞƌĞŶĐĞ ƉŽŝŶƚ ĚƵƌŝŶŐ Ă ŐƵĞƐƚ͛Ɛ ũŽƵƌŶĞLJ͘ We also make sure that we get feedback from our guests on a regular basis through feedback ĨŽƌŵƐ ĂŶĚ ƵƐƚŽŵĞƌ ^ĂƟƐĨĂĐƟŽŶ ƌĞƐĞĂƌĐŚĞƐ͘ :ŽŚŶ ͘ DĂdžǁĞůů͕ Ă ůĞĂĚĞƌƐŚŝƉ ĞdžƉĞƌƚ ƐĂŝĚ͕ ͞ leader is one who knows the way, goes the way, ĂŶĚ ƐŚŽǁƐ ƚŚĞ ǁĂLJ͘͟ dŚĞ ƐĞĐŽŶĚ > ŝŶ ƚŚĞ ŶĞǁ ĂƉƉƌŽĂĐŚ ŝƐ >ĞĂĚĞƌƐŚŝƉ͘ /Ŷ ŽƌĚĞƌ ƚŽ ďĞ ƚŚĞ ďĞƐƚ in the industry and lead the way, we know that ǁĞ ŶĞĞĚ ŐŝǀĞ ƚŚĞ ďĞƐƚ ƚƌĂŝŶŝŶŐ ĨŽƌ ƚŚĞ ƐƚĂī͕ ƚŚƵƐ͕ dŚĞ <ĂůůĂƚ ,ŽƚĞů ŝƐ ďƌŝŶŐŝŶŐ ŝŶƚĞƌŶĂƟŽŶĂů ůĞǀĞů ůĞĂĚĞƌƐŚŝƉ ƚƌĂŝŶŝŶŐ ƚŽ ƚŚĞ ƐƚĂī͘ /Ŷ ƚŚŝƐ process, we enable our travel partners with best service to guest and also are in the process ŽĨ ƌĞĚĞƐŝŐŶŝŶŐ ŚŽǁ ƚŚĞ ŝŶĚƵƐƚƌLJ ǁŽƌŬƐ͖ ǁĞ innovate. /ƚ ŝƐ ĂǀŝĚ ƌŽǁĞƌ ǁŚŽ ƚŽůĚ ͞tĞ ĚŽŶ͛ƚ ŝŶŚĞƌŝƚ ƚŚĞ ĞĂƌƚŚ ĨƌŽŵ ŽƵƌ ĂŶĐĞƐƚŽƌƐ͖ ǁĞ ďŽƌƌŽǁ ŝƚ ĨƌŽŵ ŽƵƌ ĐŚŝůĚƌĞŶ͘͟ dŚĞ ƚŚŝƌĚ > ŝŶ ƚŚĞ ŶĞǁ ĂƉƉƌŽĂĐŚ ŝƐ >ĞŐĂĐLJ͘ tĞ Ăƚ <ĂůůĂƚ ,ŽƚĞů tĂLJĂŶĂĚ ďĞůŝĞǀĞ ƚŚĂƚ it is important to serve the society or community that we exist and do business. To this end, it is important to ensure we do everything to safe guard the environment by going green and put ŝŶ ĞīŽƌƚƐ ŝŶ ĚĞǀĞůŽƉŝŶŐ ƚŚĞ ůŽĐĂů ĐŽŵŵƵŶŝƚLJ͘ /Ŷ this regard, the leadership’s goal is to set new standards by aiming excellence in everything we do and also empowering the people in the ĐŽŵŵƵŶŝƚLJ ƚŽ Ă ďĞƩĞƌ ůŝĨĞ͘ /Ŷ Ă ƐĞƉĂƌĂƚĞ ƐƚƵĚLJ ŝŶŝƟĂƚĞĚ ďLJ ƚŚĞ <ĂůůĂƚ ,ŽƚĞů Wayanad, carried out in the state of Karnataka among customers who travelled to Wayanad gave great insights into how best we can serve ƚŚĞ ĐƵƐƚŽŵĞƌƐ ĨƌŽŵ ŽƵƚƐŝĚĞ <ĞƌĂůĂ͘ /ŶƚĞƌĞƐƟŶŐůLJ͕ the results from the research in Karnataka ŵĂƚĐŚĞĚ ƚŚĞ ƌĞƐƵůƚƐ ŽĨ ƐƚƵĚLJ ǁŝƚŚ ƚƌĂǀĞů ĂŐĞŶƚƐ͖ 69% of the interviewed respondents had visited Wayanad in the last one year. 33% of the respondents who visited Wayanad were ͚ĐŽƵƉůĞƐ͕͛ Ϯϵй ǁĞŶƚ ǁŝƚŚ ϯͲϰ ŵĞŵďĞƌƐ ĂŶĚ ϮϮй ǁĞŶƚ ǁŝƚŚ ϱͲϲ ŵĞŵďĞƌƐ͘ &ƌŝĞŶĚƐ ĂŶĚ ĐŽůůĞĂŐƵĞƐ
Wayanad is its people. Out of them, people in the hospitality industry is striving their best to make the guest experience in Wayanad a much more cherished one. 'ƵĞƐƚƐ ƚŽ tĂLJĂŶĂĚ ŐĞƚƐ ƐĞǀĞƌĂů ŽƉƟŽŶƐ ĨŽƌ Ă ŐƌĞĂƚ ƐƚĂLJ ŽƉƟŽŶ ƐƚĂƌƟŶŐ ĨƌŽŵ ,ŽŵĞ ^ƚĂLJ ƚŽ >ƵdžƵƌLJ ZĞƐŽƌƚƐ͘ /ƚ ŝƐ ƚŚŝƐ ǀĂƌŝĞƚLJ ŝŶ ŽƉƟŽŶƐ ĨŽƌ ĂĐĐŽŵŵŽĚĂƟŽŶ ĂŶĚ ĨŽŽĚ ŵĂŬĞƐ ŝƚ ŵŽƌĞ ůŝŬĞ Ă ŚŽŵĞͲĂǁĂLJͲĨƌŽŵͲŚŽŵĞ ĨŽƌ ĚŽŵĞƐƟĐ ĂƐ ǁĞůů ĂƐ ŝŶƚĞƌŶĂƟŽŶĂů ƚŽƵƌŝƐƚƐ͘
Mohammad Nibras K͕ dŚĞ <ĂůůĂƚ 'ƌŽƵƉ
ayanad has several ƐLJŶŽŶLJŵƐ͖ ƌŽŵĂŶĐĞ͕ ŐƌĞĞŶĂŶĚ ŵĂũĞƐƟĐ ĐŽƵůĚ easily be some of them. /ƚ ƌĞĐĞŝǀĞƐ ƚŚĞ ŐƵĞƐƚ ƚŽ ŝƚƐ ŚĞĂƌƚ ƐƚƌĂŝŐŚƚͲ ĂǁĂLJ ůŝŬĞ Ă ŐŽŽĚ ĨƌŝĞŶĚ͘ ĚĂŬŬĂů ĂǀĞƐ͕ WŚĂŶƚŽŵ ZŽĐŬƐ͕ ^ŽŽĐŚŝƉĂƌĂ tĂƚĞƌĨĂůůƐ͕ tĂLJĂŶĂĚ tŝůĚ >ŝĨĞ ^ĂŶĐƚƵĂƌLJ͕ ĂŶĚ several other places make the typical ƚŽƵƌŝƐƚ ĚĞƐƟŶĂƟŽŶƐ ŝŶ tĂLJĂŶĂĚ͘ zĞƚ͕ an important and integral part of
W
^ŽŵĞďŽĚLJ ǀŝƐŝƟŶŐ tĂLJĂŶĂĚ ƐŚŽƵůĚ ĂůƐŽ ǀŝƐŝƚ ŝƚƐ ĐƵůƚƵƌĞ ĂŶĚ ŚŝƐƚŽƌLJ͘ dŚĞ ĚĂŬŬĂů ĂǀĞƐ͕ ƚŚĞ ƌŝĐŚ wildlife, the tribal life and other popular tourist ĚĞƐƟŶĂƟŽŶƐ ǁŽƵůĚ ƚĂŬĞ ĚĞĞƉĞƌ ƚŽƵƌŝƐƚƐ ĚĞĞƉĞƌ ŝŶƚŽ ƚŚĞ ĞǀŽůƵƟŽŶ ŽĨ ŚƵŵĂŶ ŬŝŶĚ ŝƚƐĞůĨ͘ ^ƚƌŝĚŝŶŐ ĂůŽŶŐ ƚŚĞ ƌŽĂĚƐ ŽĨ tĂLJĂŶĂĚ͕ ŽŶĞ ǁŽƵůĚ ŶŽƟĐĞ͕ ƚŚĂƚ ŝƚ ŝƐ ƐƟůů ŝŶ ŝƚƐ ŐƌĞĂƚ ŐůŽƌLJ showcasing its greenery all around and is not ĂīĞĐƚĞĚ ĂŶLJ ŬŝŶĚ ŽĨ ŵŝŶĚůĞƐƐ ŚƵŵĂŶ ďĞŚĂǀŝŽƵƌ to damage the environment. The credit goes ƚŽ ƚŚĞ ƉĞŽƉůĞ ŝŶŚĂďŝƟŶŐ ƚŚĞ ƉůĂĐĞ ĂŶĚ ĂůƐŽ ƚŚĞ ŬŝŶĚ ƚŽƵƌŝƐƚƐ ǀŝƐŝƟŶŐ͘ tĂLJĂŶĂĚ ǁŽƵůĚ ĐŽŶƟŶƵĞ ƚŽ ǁĞůĐŽŵĞ Ăůů ƚŚĞ ŐƵĞƐƚƐ ǀŝƐŝƟŶŐ ǁŝƚŚ ŝƚƐ ŽƉĞŶ ĂƌŵƐ ĂŶĚ ŚĞĂƌƚ and make sure that they leave her with sublime ĞdžƉĞƌŝĞŶĐĞ͖ ƚŚĞLJ ǁŽƵůĚ ƚĂŬĞ Ă ƉĂƌƚ ŽĨ tĂLJĂŶĂĚ ǁŝƚŚ ƚŚĞŵ͕ ǁŚŝĐŚ ŝƐ ŐƌĞĞŶ ĂŶĚ ƌŽŵĂŶƟĐ͘
www.metromartdaily.com
October 2014
www.metromartdaily.com
October 2014
KTM – SHAPING THE BUSINESS HORIZON OF KERALA /ƚ ŝƐ Ă ƐƚƵƉĞŶĚŽƵƐ ĞǀĞŶƚ ƚŚĂƚ ŽĐĐƵƌƐ ĞǀĞƌLJ ƚǁŽ LJĞĂƌƐ ŝŶ <ĞƌĂůĂ ʹ ƚŚĞ /ŶĚŝĂŶ ƐƚĂƚĞ ŽĨ ďĂĐŬǁĂƚĞƌƐ ĂŶĚ ďĞĂĐŚĞƐ͘ ,ĞůĚ ŽŶ Ă ŵĂƐƐŝǀĞ ƐĐĂůĞ͕ ŝƚ ŝƐ Ă ƵŶŝƋƵĞ ƉůĂƞŽƌŵ ƚŚĂƚ ĂƩƌĂĐƚƐ ŶĂƟŽŶĂů ĂŶĚ ŝŶƚĞƌŶĂƟŽŶĂů ďƵLJĞƌƐ ƚŽ ĐŽŵĞ ĂŶĚ ƌĞĂƉ ƵŶƉĂƌĂůůĞůĞĚ tourism products and services of Kerala. dŚĞ <ĞƌĂůĂ dƌĂǀĞů DĂƌƚ ƐĐŚĞĚƵůĞĚ ďĞƚǁĞĞŶ ^ĞƉƚĞŵďĞƌ ϭϴͲϮϬ Ăƚ ƚŚĞ ^ĂŵƵĚƌŝŬĂ ŽŶǀĞŶƟŽŶ ĞŶƚƌĞ͕ tŝůůŝŶŐĚŽŶ /ƐůĂŶĚ͕ ŽĐŚŝŶ ŝƐ ƚŚĞ ďĞƐƚ ƉůĂƞŽƌŵ ƚŽ ĚŝƐĐŽǀĞƌ <ĞƌĂůĂ͘ ,ĂǀŝŶŐ ĞǀŽŬĞĚ ĂŶ ŽǀĞƌǁŚĞůŵŝŶŐ ƌĞƐƉŽŶƐĞ ĨƌŽŵ ŽǀĞƌ ϭϮϱϬ ďƵLJĞƌƐ Ͳ ϮϴϮ ŝŶƚĞƌŶĂƟŽŶĂů ĂŶĚ ϵϯϴ ĚŽŵĞƐƟĐ ĂŶĚ ĞdžƉůŽƌŝŶŐ ŶĞǁ ŵĂƌŬĞƚƐ ƐƵĐŚ ĂƐ ƌŐĞŶƟŶĂ͕ ƵƐƚƌĂůŝĂ͕ ^ĐĂŶĚŝŶĂǀŝĂ ĂŶĚ ƌĂnjŝů Ăƚ ƚŚĞ ŵĂƌƚ͕ ƚŚĞ <dD ŚĂƐ ƵƐŚĞƌĞĚ Ă ŶĞǁ ƐĞŶƐĞ ŽĨ ĚĞůŝŐŚƚ ŝŶ ƚŚĞ ďƵLJĞƌͲƐĞůůĞƌ ŝŶƚĞƌĂĐƟŽŶ ĂŶĚ amidst business fraternity, entrepreneurs and stakeholders. Ɛ ƉĞƌ ƚŚĞ tŽƌůĚ dƌĂǀĞů ĂŶĚ dŽƵƌŝƐŵ ŽƵŶĐŝů ZĞƉŽƌƚ͕ ƚŚĞ ƚƌĂǀĞů ĂŶĚ ƚŽƵƌŝƐŵ ĚĞŵĂŶĚ ŝŶ <ĞƌĂůĂ ŚĂƐ ŚĂĚ ĂŶ ŝŵƉƌĞƐƐŝǀĞ ŐƌŽǁƚŚ ƌĂƚĞ ŽĨ ϭϭ͘ϰй ƉĞƌ ĂŶŶƵŵ ďĞƚǁĞĞŶ ϮϬϬϰ ĂŶĚ ϮϬϭϯ͘ dŚŝƐ ŝƐ ǁŚĞƌĞ ƚŚĞ ŽƵƚƐƚĂŶĚŝŶŐ ƚŽƵƌŝƐŵ ƉƌŽĚƵĐƚƐ ŽĨ <dD ϮϬϭϰ ǁŽƵůĚ ĐŚŝƉ ŝŶ ďLJ ƐŚŽǁĐĂƐŝŶŐ <ĞƌĂůĂ ŝŶ ŝƚƐ ƚŽƚĂůŝƚLJ ʹ ĂĚǀĞŶƚƵƌĞ ƚŽƵƌ ŽƉĞƌĂƚŽƌƐ͕ ĂŵƵƐĞŵĞŶƚ ƉĂƌŬƐ͕ ĐŽŶǀĞŶƟŽŶ ĐĞŶƚƌĞƐ͕ ǀŝůůĂŐĞ ĂŶĚ ďĂĐŬǁĂƚĞƌ ĞdžƉĞƌŝĞŶĐĞ͕ LJƵƌǀĞĚĂ͕ ƉƌĞͲĂŶĚ ƉŽƐƚͲƉĂĐŬĂŐĞĚ ƚŽƵƌƐ ĂƐ ǁĞůů ĂƐ ƚŚĞ ĐƵůƚƵƌĂů ĨĞĞů ĂƐƐŽĐŝĂƚĞĚ ǁŝƚŚ ƚŚĞ ƐƚĂƚĞ͘ ůů ĐƌĞĚŝƚ ŚĂƐ ƚŽ ďĞ ŐŝǀĞŶ ƚŽ ƚŚĞ <ĞƌĂůĂ dƌĂǀĞů DĂƌƚ ^ŽĐŝĞƚLJ ŚĞĂĚĞĚ ďLJ Dƌ͘ ďƌĂŚĂŵ 'ĞŽƌŐĞ ƐƵƉƉŽƌƚĞĚ ďLJ ƚŚĞ <ĞƌĂůĂ ^ƚĂƚĞ dŽƵƌŝƐŵ ĞƉĂƌƚŵĞŶƚ͘ DĞƚƌŽ DĂƌƚ ĨŽĐƵƐŝŶŐ ĂůǁĂLJƐ ŽŶ ƚŚĞ ƉƌŝŶĐŝƉůĞ ͚ďƌŝŶŐŝŶŐ ŽƵƚ ƚŚĞ ďĞƐƚ ŝŶ <ĞƌĂůĂ ĂŶĚ ƉƌŽŵŽƟŶŐ ǁŚĂƚ ŝƐ ďĞƐƚ ĨŽƌ <ĞƌĂůĂ͛ ŚĂƐ ďĞĞŶ ĂĐƟǀĞůLJ ƐƵƉƉŽƌƟŶŐ <ĞƌĂůĂ dƌĂǀĞů DĂƌƚ͘ tĞ ďĞůŝĞǀĞ <dD ǁŽƵůĚ ďĞ ĂďůĞ ƚŽ ƵƉůŝŌ ĨƵƌƚŚĞƌ ƚŚĞ dŽƵƌŝƐŵ ĂĐƟǀŝƟĞƐ ŝŶ <ĞƌĂůĂ ĂŶĚ ƚŚĞƌĞďLJ ŽĨ ďĞŶĞĮƚ ƚŽ Ăůů ƚŚŽƐĞ ŝŶǀŽůǀĞĚ ŝŶ ƚŚĞ ƐĞĐƚŽƌ͘ Experience the joys of Kerala with Metro Mart at KTM! Siji Nair
Published, Edited and Printed by Hari Shanker A G and Owned by Haritha Media Pvt Ltd and Printed by him at SB Press Private Limited, Statue, Trivandrum 695001 and Published from Tharangam Kodunganoor Post, Trivandrum 695013 Metro Mart is a monthly journal published from Trivandrum. Views and opinions expressed in the journal are not necessarily those of the Publishers. Ǥ ơ ǡ Publisher no any of its employees accept any responsibilities for any errors or omissions. © All Rights Reserved RNI No: KERENG/2011/40037