Metro Mart October 2017

METRO mart Volume 07 Issue 04 `50 October 2017

THIRUVANANTHAPURAM

9 National

Tourism Awards

Coir Kerala

World of

Opportunity Sustainable Tourism A Deliberation

Discover

kollam

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October 2017

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October 2017

METRO mart T H I R U VA N A N T H A P U R A M

METRO Food Awards Your Efficiency Recognized

2017

is the food

scrumptious for the

awards

Kozhikkode Kollam Edition 3

Alappuzha Kottayam Kochi & Munnar 30th OCTober

@Renai, Kochi

Trivandrum December 12th

@Mascot Hotel

Inviting

Nominations For

METRO

FOOD AWARDS

2017

www.metrofoodawards.com

Mera 44, Eanthivila Lane, Murinjapalam, Medical College P.O. Trivandrum – 695011 Kerala, India | Ph: 0471 6566560 Mob: +91 9947733339, 9995139933 Email: metromart.tvm@gmail.com www.metromartnews.com www.metromartdaily.com

October 2017

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gbrain

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METRO mart T H I R U VA N A N T H A P U R A M

 Foreword Dear Readers Greetings from Metro Mart; we hope you will enjoy reading the snippets which showcase the beauty and variety of God’s Own Country.

The much awaited third edition of the Metro Food Awards will be held at The Renai Cochin in Ernakulam on 30 October 2017. The event is a platform for those in the F&B and Hospitality industries to showcase their expertise. These awards shall recognise and commemorate excellence of restaurants in Central Kerala.

We congratulate the newly appointed Minister of State for Tourism, Shri Alphons Kannanthanam and are delighted to proclaim that Kerala is the recipient of nine National Awards for the year 2015 –2016. In addition, Kerala Tourism’s Film Tourism Brochure won the PATA Gold Awards 2017.A joint venture between Kerala Tourism Development Corporation (KTDC) and Ola promotes responsible tourism and offbeat travel tours and we invite our readers to be aware of niche holiday prospects for the most discerning traveller. Sparkling blue seas, restful backwaters, the aroma of exotic spices, a rich history, Kollam encompasses all these and more.

Celebrations without culinary experiences are not worth considering and we give you a taste of the many cuisines on offer. Auto World is a must-read for the more adventurous.

We elaborate on the Health Minister’s inauguration of a state-of-the-art facility as well as the ancient traditional treatment for the well-being of mind and body; a large number of tourists avail of the rejuvenation therapies offered by ayurvedic treatment.

Siji Nair

Managing Editor & Director E-mail: sijicn@gmail.com

The much awaited third edition of the Metro Food Awards will be held at The Renai Cochin in Ernakulam on 30 October 2017.

Truly, Kerala would be the ultimate holistic experience.

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October 2017

CONTENTS Volume 7 - Issue 04 - October 2017

www.metromartdaily.com www.metromartnews.com Read our e-edition: www.issuu.com/metromart Annual Subscription Rs 500

Publisher

Managing Editor & Director

Editor Editorial Assistant Creative Team

Hari Shanker

hari@martinfotech.in Siji Nair

sijicn@gmail.com

V. Viswanath Ampili Nair Praveen Popins JIJU Popins

Business Development Manager Ratheesh Kumar Manager-PR Raj Nijith Asst Manager- Sales & Marketing Jayaprakash RP Manager-Administration Sajith Sadasivan Corporate Office:Metro Mart Thiruvananthapuram MERA 44, Eanthivila Lane, Murinjapalam, Medical College PO, Thiruvananthapuram Kerala 695 011 Tel: 0091 9995139933 / 9947733339 Email: metromart.tvm@gmail.com

Kolkata Office 313, Dorikal Byelane, Jheel Avenue, Dum Dum Road, Kolkata – 700 074, India

Pune Office C-507, Wisteria Fortune Survey No: 95/2, Near New Poona Bakery Wakad, Pune - 411057

10. D iscover Kollam 26. Shri Alphons Kannanthanam 28. 9 National Tourism Awards for Kerala 32. Somatheeram Ayurveda Group 34. Czarina Mix N’ Match Mania 36. PATA Gold Awards 2017 38. S ustainable Tourism A Deliberation 42. Ramees Restaurant 44. H otel Bright 46. Spice7 48. L uLu Group donates Rs 2 crore for Biennale’s 50. CULINARY STATION 52. Auto World 58. State-of-the-art HINDLABS MRI & CT at SAT 62. KTDC and Ola 64. Coir Kerala

Published, Edited and Printed by Hari Shanker A G and Owned by Haritha Media Pvt Ltd and Printed by him at SB Press Private Limited, Statue, Trivandrum 695001 and Published from Tharangam, Kodunganoor Post, Trivandrum 695013 Metro Mart is a monthly journal published from Trivandrum. Views and opinions expressed in the journal are not necessarily those of the Publishers.

Metro Mart reserves the right to use the information published here in any manner whatsoever. While every effort has been made to ensure the accuracy of the information published in this edition, neither the Publisher no any of its employees accept any responsibilities for any errors or omissions. © All Rights Reserved

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RNI No: KERENG/2011/40037

METRO mart T H I R U VA N A N T H A P U R A M

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Cover Story

Discover

Kollam Experience an

extraordinary destination Renjith Sreekumar

10 October 2017

METRO mart T H I R U VA N A N T H A P U R A M

Kollam is the oldest port city in the Malabar Coast and was the capital city of historic Venad Kingdom and Travancore Kingdom. Quilon was once one of the most important trading ports in India.

K

ollam (Quilon) an emporium of international trade in the Old World, a land extolled by Marco Polo and IbnBatuta, Quilonis much more than just a land.

A destination whose sands are sodden with adventures and legacies waiting to be explored, Kollam has had a strong history of commerce since the days of the Phoenicians and Romans. Rich with tales of a bygone era of the Dutch, Portuguese and British, Kollam is today the heart of the country’s cashew trading and processing industry and the Ashtamudi Lake here is the gateway to the magnificent backwaters of Kerala. To the north of Thiruvananthapuram comes the district

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of Kollam. It was formerly a renowned trading point for spice. The district is a leading center for fishing in Kerala and is home to the largest fresh water lake in Kerala – Sasthamcotta. A boat cruise starting from the Ashtamudi backwaters in Kollam to backwater networks in the adjoining district of Alappuzha and further is a delightful experience.

Kollam is the oldest port city in the Malabar Coast and was the capital city of historic Venad Kingdom and Travancore Kingdom. Quilon was once one of the most important trading ports in India. It was also known as Desinganadu. Kollam is world-famous for its historic importance

October 2017

and business culture. It is now known as the “Cashew Capital of the World”.

Since the ancient times, city of Kollam (Quilon) has played a vital role in the business, economic, cultural, religious and political history of Asia and Indian subcontinent. Even the Malayalam calendar (Kollavarsham) is also known so with the name of the city Kollam. City of Quilon is mentioned in historical citations dating back to Biblical times and the reign of King Solomon, connecting with Red Sea ports of the Arabian Sea (supported by a find of ancient Roman coins). The teak wood used in building King Solomon’s throne was taken from Kollam. Desinganadu, old name of Kollam, had a sustained commercial reputation from the days of the Phoenicians, Chinese, Arabs, Dutch and the Romans. Kollam was a major trading center

for spices and coir products. It is closely related with the ancient and modern life of Keralites through Kollavarsham, Tharisapalli plates, arrival of Christianity in Kerala etc.

Kollam is also known for Lakes, Beaches, Backwaters, Villages, Hill stations, Waterfalls, Ecotourism Zones, Dams, Wildlife Sanctuaries, Sea Ports, Fishing Ports, and Art Forms etc

Top Tourist Attractions in Kollam Kerala Kollam Beach Kollam Beach, also known as Mahatma Gandhi Beach, is a beach at Kollam city in the Indian state of Kerala. Kollam Beach is the first ‘Beach Wedding Destination’ in Kerala

Lighthouse The Dutch Quilon as it was called, used to be a British Enclave. The place is also popular as Thangasseri. The lighthouse built at Quilon by the British in the year 1902 is visible as far as 13 miles in the sea. The lighthouse stands to an amazing height of 144 feet. The picturesque view of the sea from the place where the lighthouse stands is breathtaking. In the vicinity lies the Portuguese Fort. The fort was built in the year 1517 and at present only a wall of the fort has escaped the assaults made by Time.

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Ashtamudi Lake The serene Ashtamudi Lake is a great place to hanker for in the Kollam district. The house boat trips here are great pleasures and so is the boat cruise. The boat cruise to Munroe Islands is a wonderful experience.

The popular cruises one can avail at the place are KayalPradakshina Cruise and Sayanthanam Sunset Cruise.

Chavara Chavara is one of the important industrialized zones in the state of Kerala.

There are large mineral deposits located in the Chavara region. The place supports four major industrial establishments which includes Indian Rare Earths, The Kerala Premo Pipe factory, Kerala Mineral and Metal factory and Titanium Complex.

Adventure Park Next to the government Guest House at Asramam, 3 km away from the central bus stand, is an Adventure Park which delights children. The Quilon District Tourist Promotion Council organises backwater cruises from there and during the season conducts cruises to Alleppey.

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Thangasseri This seaside village of historic importance has the ruins of an old Portuguese fort and churches built in the 18th century. The Thangasseri Lighthouse is open to visitors from 3:30 pm to 5:30 pm. There are buses at 15 minute intervals from Kollam town.

Rameshwara Temple An idyllic hill station with winding pathways and cool, green, wooded environs, Ponmudi is located 915 metres

METRO mart T H I R U VA N A N T H A P U R A M

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above the sea level. Along with a variety of beautiful mountain flowers, exotic butterflies, small rivulets, springs and the deer park nearby, this hill station also has excellent trekking trails.

temple which lends its name to the town, is an important pilgrim centre. There are frequent bus services from Kollam.

Accommodation is available at the PWD Rest House.

Mayyanad

Ochira (34 km north of Kollam town)

Mayyanad is noted for its shrines and temples. The most important of the nine temples here is the Subramanya temple at Umayanallor. This shrine is said to have been consecrated by the great Hindu philosopher SreeSankaracharya. There are frequent buses from Kollam to Mayyanad.

Sasthamkotta The vast fresh water lake here is the largest of its kind in Kerala. The ancient Sastha

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The unique feature of this famous pilgrim centre is that there is no deity or idol at the famous Parabrahma temple dedicated to universal consciousness. Ochira Kali in mid June and the twelve day PanthranduVilakku in November/December are the two main annual festivals. Ochira Kali is a mock fight enacted between groups of men dressed as warriors on the padanilam (fighting spot). They perform a martial dance standing in knee-deep water, brandishing

METRO mart T H I R U VA N A N T H A P U R A M

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swords and shields and splashing water in every direction. There are frequent buses from Kollam and Alappuzha.

Kulathupuzha (64 km from Kollam town) KulathupuzhaSituated on a forest range on the Thiruvananthapuram - Shenkottai road, Kulathupuzha is known for the Sastha temple. The VishuMahotsavam in April/May is the most important festival.

There are frequent buses from Kollam to Kulathupuzha. The Thenmala railway station is just 10 km from here.

Paravoor Paravoor, 20 kilometers from Kollam, is a narrow skirt of land stretching in between the backwaters and the sea. A beach resort

by KTDC and a major water sports complex

by Kollam DTPC will adorn this place very soon. The famous Varkala beach is a mere 15 kilometres drive from here. Paravoor is well connected by road and rail.

Thenmala (66 km east of Kollam) The area is covered by dense forest, rubber and tea plantations. An Eco Tourism Development Project is under implementation here. Thenmala is also a dam site.

Thenmala Deer Park The other attraction of Thenmala is the Deer Park. Thenmala Rocks are about 5000 years old, which are worth seeing.

KottarakkaraKathakali Museum KottarakkaraKathakali Museum is the memorial of KottarakkaraThamburan (King), the father of the Kathakali. Exhibited here are various models of Kathakali, Kathakali costumes and ornaments, rare musical instruments, sculptures, models of mohiniyattam and other classical dances, 108 natyaKiranangal (Dance Songs) etc.

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Ariankavu (70 km from Kollam town) AriankavuSituated on the Kollam Shenkottai road, Ariankavu is famous for the shrine dedicated to Lord Sastha.

Mandala Pooja and Tirukalyanam celebrated in the month of December are the main festivals here.

Palaruvi Waterfalls Palaruvi which means “milky stream� makes its `milky way down the rocks, falling from a height of 300 feet. The Palaruviwoods is a beautiful picnic spot. There are frequent buses to Ariankavu from Kollam. The PWD Inspection Bungalow and the KTDC Motel offer comfortable accommodation.

Thirumullavaram Beach

Thevalli Palace This is a beautiful and historically renowned palace situated on the banks of AshtamudiKayal (backwater),Sasthamkotta, 26 Km. north-east of Kollam city.

Sasthamkotta is situated on the banks of Kalladariver. There is a temple dedicated to Lord Sastha. The place is also known for the Sasthamkotta fresh water lake. This natural gift is set amidst scenic surroundings covered by hills on the three sides.

This secluded beach is a beautiful picnic centre and has frequent bus connections to the town.

MathaAmrithanandamayi Ashram, Vallikavu The residence and the headquarters of MathaAmrithanandamayi Devi, one of Indias female gurus, is situated at Amrithapuri near Vallikavu. The ashram is accessible both by road and boat.

International & Domestic

Tour Operator

Please Contact

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Asia | Europe | Africa | Australia | America NASHE TOURS

20 October 2017

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Trivandrum | Cochin | Calicut METRO mart T H I R U VA N A N T H A P U R A M

PicnicVillage This village located at Ashramam, along the backwater front, is the main centre of recreational activities in Kollam. The 200 year old Government Guest House, an AdventurePark, the Tourist Boat Club, the ChildrensTrafficPark and the Yatrinivas are situated in this vast tourist complex.

Kottukal RockCut CaveTemple (11 km from Chadayamangalam) This temple situated on the Thiruvananthapuram-Kottayam MC Road is an idyllic example of rock cut temple architecture.

Jatayupara A huge rock at Chadayamangalam takes its name from the mythical bird `Jatayu in the epic Ramayana, who is believed to have collapsed on the rock after failing in his attempts to thwart Ravanas kidnapping of Sita.

Jatayu Earth’s Center or Jatayu Nature Park is a park and tourism centre at Chadayamangalam in Kollam district of Kerala. Designed by Rajiv Anchal, This rocktheme nature park is about 38 km (24 mi) away from Kollam and 46 km (29 mi) away from the state capital, Thiruvananthapuram.

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Tourist

information offices: DTPC Tourist Information Centre, KSRTC Bus Stand Ph: 0474 2745625 DTPC Tourist Office, KSWTD, Boat Jetty Ph: 0474 2745625, 2750170, Email: info@dtpckollam.com, Web: www.dtpckollam.com Department of Tourism District Office, Govt. Guest House Ph: 0474 2743620 Thenmala Ecotourism Promotion Society Ph: +91 475 2344800, Web: www.thenmalaecotourism.com

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Getting there By road: Kollam KSRTC, Central Bus Station, Enquiry Ph: 0474 2752008 By rail: Kollam is an important railhead of the Southern Railways. Kollam Junction Railway Station, Enquiry Ph: 131 By air: Nearest airport: Thiruvananthapuram (71 km) By water: Kollam Boat Jetty, is adjacent to the Central Bus Station (3 km from the railway station)

METRO mart T H I R U VA N A N T H A P U R A M

Reacquainting with the

Charms of

Kollam V. Viswanath

O

nce known as Desinganadu, Kollam had a vital role since ancient times in the economical and cultural history of Asia. Kollam is said to have flourished as a centre of commerce trading with Arabs, Chinese, Dutch, Phoenicians, and Romans.

Once famous for its trade in fine quality Pepper, the word Kollam is believed to be derived from Sanskrit. The Kollamites can be proud that it was in Kollam that the Malayalam Calendar or the Kollavarsham was decided upon and decreed as a new era. Even though there are several theories as to the reason for starting a new era, the place where it began is confirmed by many as Kollam in 825 A.D. Documentations have shown Kollam as one of the two revenue administrative units of Travancore State in 1835 A.D. Even when the States of Travancore and Cochin were integrated, Kollam was one of the three revenue divisions. As the State of Kerala was formed, Kollam became one of the first districts.

Excellent connectivity by Roads and Railways is available to other parts of the country from Kollam.

The richness of Kollam is multifold. The two rivers of Ithikkara and Kallada flow

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through the district providing perennial source for water. Sasthamcottah Lake in Kollam is a major freshwater lake. The presence of more than 37 kms of coastline gives an advantage to the district in terms of maritime sector. The beach sands have concentrations of heavy minerals.

Bauxite deposits in Adichanallur, China clay deposits in Chathannoor, Kundara and Mulavana, and Lime shell deposits in Ashtamudi Lake are mineral resources in the district. Kollam has large areas of forest, predominantly in the Punalur and Thenmala divisions. Kollam has a number of pilgrimage centres such as Oachira, Kottarakkara Mahaganapathy Temple, Kottamkulangara Temple, Infant Jesus Cathedral at Thangassery, Saint Casimir Church in Kadavoor, Jonakappuram Valiya Palli and Karbala Maidan with the adjacent Makani mosque. There are several more important centres of worship across the district, which see thousands of worshippers visiting.

The vibrant culture of Kollam comes alive during the festivities such as Oachira Kali, Kadakkal Thiruvathira, Kollam Pooram, Thrikkadavur Thiruvathira, etc. Ashtamudi

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Lake is the venue to be on November 1st – Kerala Piravi Day – to witness the President’s Trophy Boat Race. The enchanting greenery and the fast-paced rhythm of the Vanchippattu would fill the spectators with pomp and pride of Kerala.

Kallada river is the venue for Jalotsavam conducted after Onam celebrations. The first form of Kathakali – Ramanattam – originated in Kottarakkara initiated by Veera Kerala Varma.

Right from the medieval ages, Kollam has seen visitors from far off lands. If it was for trade and commerce of spices and other natural resources from Kollam during the early period, later on the richness of culture and diverse topography made visitors visit Kollam to experience the grandness of nature. India’s first eco-tourism centre is at Thenmala. Literally meaning ‘honey mountain’, the place has a host of attractions that would be entertaining as well as rejuvenating one and all. Palaruvi

24 October 2017

The enchanting greenery and the fast-paced rhythm of the Vanchippattu would fill the spectators with pomp and pride of Kerala.

Falls, Shenduruney Wildlife Sanctuary, Ashtamudi Backwaters, etc. delight the visitors. Museums, Parks, Colonial relics, et al adds to the charm of Kollam.

Coastal belt on the west, dominant hills and forest in the east, two rivers running through the district and a fresh water lake – add to this the fairs and festivals conducted – Kollam has gained a prominent place in the tourism map of Kerala.

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Shri Alphons

Kannanthanam Minister Of State (I/C) for Tourism

26 October 2017

METRO mart T H I R U VA N A N T H A P U R A M

Shri Alphon’s life is nothing short of a miracle. Having passed his high school with 42% from a non electrified village Malayalam medium school, he became one of the toppers of the 1979 batch of the IAS.

S

hri Alphons Kannanthanam assumes charge the office of Minister of State (I/C) for Tourism here today. He is a retired IAS officer of 1979 batch (Kerala cadre). He was in Time Magazine’s list of 100 Young Global Leaders. He pioneered the literacy movement in India by making Kottayam the first 100% literate town in India in 1989.

He worked in the Indian Administration Service until 2006, when he was elected a Member of the Legislative Assembly, from Kanjirappally in Kottayam District of Kerala.

He came into prominence when he served as the District Collector of Kottayam in 1988. He drove the literacy movement in the State and helped to make Kottayam town as the first 100% literate town in India in 1989.

Shri Alphon’s life is nothing short of a miracle. Having passed his high school with 42% from a non electrified village Malayalam medium school, he became one of the toppers of the 1979 batch of the www.metromartdaily.com

IAS. For 27 years he was the voice of the helpless citizens running pitched battles against the corrupt system. He was rated to be one of the most competent officers in the history of the civil service. He is an inspirational orator and has spoken to over three million people, mostly students, in the past 35 years. In 2006, he quit IAS, contested as an independent from Kanjirappally constituency and got elected as an MLA with huge majority, spending less than Rs. 10 lakh. He decided that he wanted to be different kind of an MLA. He drove his own car and lived in a tiny room in the rest house and got allocated Rs. 350 crores for the constituency and won the best MLA award. 

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National

Tourism Awards for Kerala

K

umarakom gets award for best responsible tourism initiative in ‘niche’ category Kerala Tourism bagged nine awards in various segments of the travel, tourism, and hospitality industry for 2015-16 at a function organised by the Union Ministry of Tourism on World Tourism Day in New Delhi In the ‘niche’ category, Kumarakom got the award for the best responsible tourism initiative.

Two other awards the department got were in the marketing category, including the ‘best tourism promotion publicity material’ for a film tourism brochure ‘your next blockbuster destination’ and ‘excellence in publishing in foreign language other than English’ for a Spanish brochure titled “Reanimar – Enel Propio Pais de Dios”, conceived and developed by Stark Communications.

Kerala Tourism also got the third prize for the best State for ‘comprehensive 28 October 2017

development of tourism’ and the award for the ‘best civic management of a tourist destination category’ ‘C’ was bagged by Sarovaram Biopark in Kozhikode.

Three of the awards were bagged by private stakeholders. Lotus Destinations, Kochi, bagged the award for the best tour operator promoting niche segments other than MICE and adventure.

Vivanta by Taj, Kumarakom, received the best hotel award in the four-star category and Somatheeram Research Institute & Ayurveda Hospital, Chowara, south of Kovalam, bagged the best wellness centre award Andhra Pradesh was declared the best state for comprehensive development of tourism at National Tourism Awards 2015-2016. Rajasthan emerged as second best while the third prize was shared between Kerala and Goa. Commemorating World Tourism Day, the Ministry of Tourism organised the awards at Vigyan Bhavan,

METRO mart T H I R U VA N A N T H A P U R A M

Kerala Tourism bagged nine awards in various segments of the travel, tourism, and hospitality industry for 2015-16 at a function organised by the Union Ministry of Tourism on World Tourism Day in New Delhi New Delhi, on September 27, 2017.

President of India Ram Nath Kovind graced the occasion as Chief Guest and gave away awards in various categories. K.J. Alphons, Minister of State (IC) for Tourism, Government of India, presided over the function. Tourism Secretary Rashmi Verma welcomed the dignitaries and guests including Tourism Ministers of States and State Government Officials, members from the travel and hospitality sector, leading hoteliers, travel agents and tour operators. www.metromartdaily.com

National Tourism Awards 2015-16 1 Best State/UT Comprehensive Development of Tourism Rest of India State Government of Gujarat 2 Best State/UT Comprehensive Development of Tourism Rest of India State Government of Madhya Pradesh 3 Best Inbound Tour Operator Category 1 Le Passage to India Tours and Travels, New Delhi 4 Best Inbound Tour Operator Category 1 SOTC Travel Services, Gurugram 5 Best Inbound Tour Operator Category 4 Travelite India, New Delhi 6 Tourist Transport Operator Category 1 Alwar Tourist Transport Service, New Delhi 7 Most innovative use of IT/Social Media/ Mobile App Department of Tourism, Government of Kerala October 2017

Award winners for all other categories 8 Best State / Union Territory For Comprehensive Development of Tourism (Rest of India) First Prize: Andhra Pradesh Second Prize: Rajasthan Third Prize (Joint Winners): Kerala and Goa 9 Swachhta Award Government of Telangana 10 Best Civic Management of a Tourist Destination Cat A: Greater Hyderabad Municipal Corporation(GHMC) Cat B: Khargone, Madhya Pradesh Cat C: Sarovaram Bio Park, Kerala 11 Best Maintained and Disabled Friendly Monument Chowmahalla Palace, Hyderabad, Telangana 12 Best Tourist Friendly Railway Station Ujjain Railway Station, Madhya Pradesh 13 Best Airport - Class X Cities Chhatrapati Shivaji International Airport, Mumbai.

14 Best Airport- Other cities (Joint Winner) Srinagar International Airport, Srinagar, J&K and Swami Vivekananda Airport, Raipur 15 Best Heritage Walk Leading from the Front: Being Gandhi- Gandhi Tour by India City Walks

Dios (Spanish Brochure) by Department of Tourism, Government of Kerala and Tourism Brochure in Mandarin by Department of Tourism, Government of Telangana 23 Best Tourism Film Promotional Films on Rajasthan by Department of Tourism, Government of Rajasthan 24 Best Tourism Film (Special Award) Visit Mysuru, Safe Wheels Tours and Travels, Mysuru 25 Best Tourism Promotion Publicity Material by States/Union Territories Your Next Blockbuster Destination - A Film Tourism Brochure by Department of Tourism, Government of Kerala 26 Most Innovative use of Information Technology – Social Media / Mobile App Goa Tourism Development Corporation Ltd. Panaji 27 Best Inbound Tour Operator/ Travel agent Category 1 First Prize: Abercrombie Kent India Second Prize: SDU Travels, New Delhi 28 Best Inbound Tour Operator/ Travel agent Category 2 First Prize: Minar Travels India Second Prize: Caper Travel Company

16 Best Heritage City (Joint Winner) Warangal, Telangana and Chanderi, Madhya Pradesh

29 Best Inbound Tour Operator/ Travel agent Category 3 First Prize: Pettitts India Tours

17 Best Tourist Guide K. Kasinath Rao from Telangana

Second Prize: G.B. Morrison Travel

18 Best Tourist Guide (Special Award) Rama Khandwala from Mumbai 19 Best Wildlife guide Saeeb Khan from Satpura National Park, Panchmarhi, Madhya Pradesh 20 Excellence in Publishing in English The Heart of Incredible India’ Coffee Table Book by Madhya Pradesh Tourism Board 21 Excellence in Publishing in Hindi Simhastha 2016 by Madhya Pradesh Tourism Board 22 Excellence in Publishing in Foreign Language other than English (Joint Winners) Reanimar – En el Propio Pais de 30 October 2017

30 Best Inbound Tour Operator/ Travel agent Category 4 First Prize: Amber Tours Second Prize: Periplus Travels 31 Best Inbound Tour Operator/ Travel agent Category 5 First Prize: Centre Tours and Travels, Srinagar Second Prize: Vesna Tours 32 Best Inbound Tour Operator/ Travel agent Category 6 First Prize: Special Holidays Travel Second Prize: Worldwide Rail Journeys 33 Tourist Transport Operator Category 1 ECOS India Mobility & Hospitality

METRO mart T H I R U VA N A N T H A P U R A M

34 Tourist Transport Operator Category 2 Bala Tourist Service, Chennai 35 Tourist Transport Operator Category 3 First Prize: FTT Cabs Second Prize: Panicker’s Travels India 36 Best Domestic Tour Operator (promoting and selling tourism products of North East Region including Sikkim) Heat Travels and Tours India, Siliguri 37 Best Domestic Tour Operator (Promoting the Rest of India) Category 1: Yatra Online Category 2: Clubside Tours and Travels, Darjeeling 38 Best Adventure Tour Operator-Inbound Far Horizon, Faridabad 39 Best Adventure Tour Operator-Domestic Clubside Tours and Travels, Kolkata 40 Best MICE Operator Alpcord Network, New Delhi 41 Best Tour Operator promoting Niche Segments other than MICE and Adventure Lotus Destinations, Cochin 42 Best Hotels 3 Star: Hotel Bliss, Tirupati 4 Star: Vivanta by Taj, Kumarakom, Kerala 5 Star: Trident, Gurugram 5 Star Deluxe category (Joint Winners): The Oberoi Udaivilas, Udaipur and The Taj West End, Bengaluru 43 Best Heritage Hotel Grand Category: Fateh Prakash Palace, Udaipur Basic Category: Samode Haveli, Gangapole, Jaipur

Exhibition and Conventions, Hyderabad 46 Hotel providing best facilities for the differently abled guests The Lalit, New Delhi 47 Best Eco Friendly Hotel ITC Maurya, New Delhi 48 Best Stand Alone Restaurant Khyber Restaurant, Mumbai 49 Best Chef (In 4 star, 5 star, 5 star Deluxe, Heritage, Classic & Grand category Hotels) Chef Arvind Rai, The Ashok Hotel New Delhi 50 Best Lady Chef Chef Madhumita Mohanta, The Lalit Great Eastern, Kolkata 51 Incredible India Bed & Breakfast Establishments approved by the Ministry of Tourism, Govt. of India (Gold and Silver) House of Kapaali, Greater Noida 52 Most Innovative and Unique Tourism Project Hanuwantiya and Jal Mahotsava, Madhya Pradesh Tourism 53 Best Responsible Tourism Project/ Initiative (Joint Winner) Sikkim and Responsible Tourism in Kumarakom, Department of Tourism, Government of Kerala 54 Best Tourism Friendly Golf Course Jaypee Green Golf Course, Greater Noida 55 Best Wellness Centre Somatheeram Research Institute & Ayurveda Hospital Pvt. Ltd., Thiruvananthapuram, Kerala 56 Best Medical Tourism Facility Apollo Health City, Hyderabad

44 Best Hotel Based Meeting Venue The Ashok, New Delhi

57 Best Film Promotion Friendly State Madhya Pradesh

45 Best Stand Alone Convention Centre Leonia International Centre for

58 Best State for Adventure Tourism Madhya Pradesh

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October 2017

Somatheeram Ayurveda Group Wins Again

National Tourism Award

Somatheeram Ayurveda Group Chairman and Managing Director Mr. Baby Mathew and Mrs. Sarah Baby Mathew receiving, third time National Tourism Award from the Minister of State for Tourism Sri. Alphons Kannanthhanam

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omatheeram Research Institute and Ayurveda Hospital of Somatheeram Ayurveda Group has bagged again the prestigious National Tourism Award 201516 instituted by Government of India for the “Best Ayurv edic Wellness Centre”.

Mr. Baby Mathew, Chairman & Managing Director and Mrs. Sarah Baby Mathew, Director of Somatheeram Ayurveda Group has received this prestigious Award from Tourism Minister of India Sri. Alphons Kannanthanam. The awards ceremony, held at Vigyan Bhawan in New Delhi .

Somatheeram has fetched the coveted award three times by considering its

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performance of excellence towards the Quality & Standard Assurance, Hospital Hygiene and Safe Management policies, Corporate Social Responsibility, EcoFriendly Concept, Innovative ideas in Ayurveda, Environmental Preservation and Customer satisfaction among the Ayurveda Hospitals and Wellness Centers in tourism sector of India.

“Somatheeram” is the winner of twenty five National and International Awards for excellence in Ayurveda which includes Kerala Government Tourism Award for “Best Approved and Classified Ayurveda Centre” consecutively. 

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October 2017

Czarina

Mix N’ Match

Mania is making waves in

Trivandrum 34 October 2017

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he Mix N’ Match Mania which began on October 1, is drawing an enthusiastic response with the number of customers increasing every day. Shoppers can create their own eye-catching designs by mixing and matching the ready-to-wear kurtis, leggings, dupattas and churidars that are available separately at Czarina, the city’s leading fashion boutique. The fest ends on October 15.

Like last year, the Mix N’ Match Mania is being extended to Czarina’s fabulous saree collection. The boutique has introduced a large array of sarees in all possible colours

and fabrics, along with an exclusive range of designer blouses. The dupatta collection at the Mix N’ Match Mania is spectacular and ranges from the plain to truly fancy.

They are available in every imaginable hue and texture.

The Mix N’ Match Mania will be a great shopping experience for college girls, as well as working women who need extensive wardrobes. The Mix N’ Match concept allows them to buy several new sets of clothes at a minimal price. A smart new kurti from Czarina’s Mix N’ Match Mania can be teamed up with an old legging or a beautiful new dupatta can be www.metromartdaily.com

The Mix N’ Match Mania will be a great shopping experience for college girls, as well as working women who need extensive wardrobes.

incorporated into the existing wardrobe to create a brand new outfit. The Mix N’ Match Mania is thus ideal for those who are on a budget or require a large number of trendy Indian sets.

The Mix N’ Match Mania is not just restricted to readymades. Kurti and churidar materials are also sold separately and are available in several designs.

Czarina is located at Catholic Centre, on Statue-General Hospital Road. To know more about Mix ‘N’ Match Mania visit Czarina’s Facebook page http://www. facebook.com/CzarinaDesignerSarees or call 9387721322.

October 2017

Kerala Tourism’s Film Tourism brochure wins

PATA Gold Awards 2017 D

epartment of Tourism, Government of Kerala won the prestigious Pacific Asia Travel Association Grand and Gold Award 2017 for the Film Tourism Brochure in Marketing Media – Consumer Travel Brochure category.

P Bala Kiran, IAS, Director, Department of Tourism, Government of Kerala received the award at the 32nd edition of the PATA Awards as the committee recognised its marketing strategy, which boosted Kerala as a must-visit destination. The PATA awards were presented to the best entries in four categories – Marketing, Education and Training, Environment and Heritage and Culture. PATA had received 220 entries from 77 organisations and individuals from different corners of the world for the category that Kerala Tourism bagged the honours.

After receiving the award, Bala Kiran said, “The award has given us the opportunity to showcase the picturesque locations to a global audience that Kerala has to offer.

Picturesque backwaters, pristine beaches,

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The PATA awards were presented to the best entries in four categories – Marketing, Education and Training, Environment and Heritage and Culture dreamy hill stations & exotic wildlife are the key attractions to shoot any form of media.

This award is a testimony of the innovative marketing initiatives and promotional activities undertaken by the tourism department of Kerala.”

“Film tourism also contribute to the overall economic development of the respective destination through income generation, investment, job creation, etc. We at Kerala Tourism are committed towards promoting tourism in a responsible manner,” he concluded.

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October 2017

Sustainable

Tourism

A Deliberation

Sustainable Tourism addresses the social, economic and environmental effects at the present time as well as in the future.

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ourism being one of the world’s top economic sectors, has beneficiaries ranging from normal households to leading business organizations. The reach of tourism and its mechanisms has its effects on a broad social, cultural and environmental spectrum. Meaning any positive or negative effect caused by tourism would have a far outreach and not just limited to the stakeholders immediately associated with the tourism activities. Further, increased footfalls and modification activities to accommodate this increase at a tourist destination might lead to gradual change of the natural elements in that area, which in turn could lead to the destination losing its significance. Sustainable Tourism gains importance in this context.

Sustainable Tourism addresses the social, economic and environmental effects at the present time as well as in the future. It looks in to the requirements of tourists as well as residents of the tourist destinations.

It promotes long-term economic goals

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while retaining the pristine values of the tourist destination and also ensuring that benefits from tourism activities is optimally received by all participants. For developing countries, Sustainable Tourism gains more significance, as a well-balanced tourism promotion would lead to increased trading and higher employment opportunities.

Each year World Tourism Day is commemorated on September 27th.

UNWTO – the World Tourism Organization has declared 2017 as ‘International Year of Sustainable Tourism for Development.’ On this year’s World Tourism Day celebrations and focus was on how sustainable tourism can contribute to development.

UNWTO says, ‘This year provides a unique opportunity to reaffirm our commitment to sustainability and move forward to ensure the positive impact of well-managed tourism on inclusive and equitable growth, sustainable development and peace.’ The 17 Sustainable Development Goals of the UN aims to end poverty, protect the planet, and ensure prosperity for all. UNWTO

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promotes tourism as an instrument to achieve these goals.

District Tourism Promotion Council of Thiruvananthapuram under District Collector & Chairman Dr. K. Vasuki IAS and Secretary Prasanth T.V. organized a seminar in association with Kerala Tourism and Apollo Dimora on September 27th.

The seminar titled ‘Tourism Tomorrow & Thiruvananthapuram – The Sustainable Path Ahead’ on various aspects of tourism in the district. Secretary Prasanth T.V. said Kerala Tourism has received several acclamations and awards for its practicing the concept of Responsible Tourism. He viewed development activities should be sustainable, with a definite planning for future and have an all-encompassing nature.

Additional District Magistrate John V. Samuel, Hon’ble Mayor Adv. V.K. Prashanth, District Panchayat President V.K. Madhu, Councillor Smt. M.V. Jayalekshmi, MLA Adv. B. Sathyan, and Apollo Dimora Hotel MD O.M. Abdul Rasheed were at the event. Metro Mart was the Magazine Partner for the event. Expert speakers from various fields spoke in the Seminar focusing on Sustainable Tourism with stress on Thiruvananthapuram. The Seminar conducted held in Apollo Dimora turned out to be a brainstorming session on the sustainable path ahead for Tourism in Thiruvananthapuram 

Adv. A. Sampath MP inaugurated the Seminar. Deputy Collect (General) and www.metromartdaily.com

October 2017

‘Tourism Tomorrow &

Thiruvananthapuram – The Sustainable Path Ahead’

The Seminar conducted by DTPC Thiruvananthapuram in association with Kerala Tourism and Hotel Apollo Dimora was held on September 27, 2017. Notable speakers spoke at the seminar on various topics pertaining to Sustainable Tourism. DTPC Secretary Prasanth T.V. viewed that the seminar opened up several avenues through which sustainable tourism development can be carried out in Thiruvananthapuram.

G. Vijayaraghavan Founder CEO, Technopark G. Vijayaraghavan spoke on ‘Sustainable Tourism in Water Bodies.’ He stressed the need for development of inland waterways in Thiruvananthapuram and beyond. He opined that Akkulam Lake and nearby area could be developed with small outlets in the model of fisherman’s wharf in Singapore, which would be benefiting the local people as well as tourists. He expressed the need for sustainable model to keep projects working. He also voiced the need for preventing pollution of lakes, rivers and the sea. He believes developing proper civic sense is the need of the hour.

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E.M. Najeeb

Chairman, Confederation of Kerala Tourism Industry Speaking on ‘Tourism Planning and Infrastructure Development’ E.M. Najeeb gave several points on how to develop tourism facilities systematically with focus on sustainability. His presentation detailed how tourism development can ensure conservation of the inherent nature of the destination in tandem with development of the locality. He viewed that investing on training people and appropriate upkeep of the destination would ensure high quality experience to the tourist. He stressed the need to preserve the significance of the location and preserving its inherent environmental and cultural attributes.

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T. Balakrishnan IAS (Retd) Managing Director, INKEL

With over 20 years of tourism industry experience, T. Balakrishnan dealt on the relevance of District Tourism Promotion Councils in the current scenario. He said that DTPCs were not envisioned to be an extension of the Tourism Department. He added that they were supposed to be much more than that. It was his view that DTPC is not to compete with the private sector and a relook at the functioning of various DTPCs is necessary.

P.K. Anish Kumar

President, Association of Tourism Trade Organisations India P.K. Anish Kumar believed that a positive hospitality experience would ensure receiving more repeat customers to the state. He believed that this experience could be achieved easily by small properties such as homestays. He stressed polluting the natural environment would be harmful to tourism. Nature has to be retained through Sustainable initiatives. He viewed that tourists come to Kerala to also experience the typical social and cultural aspects of the society. He was speaking on the topic ‘Sustainable Tourism – A Tool for Development.’

Mahesh Guptan Chief Reporter, Malayala Manorama Speaking on ‘Tourism & Media,’ Mahesh Guptan said tourism in Kerala is changing with participation of all sections of society.

He viewed that Media has to have a more pronounced role in the development of tourism industry. New aspects of tourism has to be shared with Media, which in turn will be able to ensure more coverage.

Weekend destinations has to be developed according to him.

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Dr. C.N. Manoj Managing Trustee, Pelican Foundation ‘Green Protocol in Tourism Destinations’ was the topic for Dr. C.N. Manoj and he offered several valuable points on environment-friendly practices. He viewed that reducing waste production is the key for management of waste. He explained in detail how it can be done.

October 2017

Dining

Ramees Restaurant

A unique spot to get complimentary foods

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amees Restaurant is one of the ideal destinations to the tourists and Kollam residents. Explore the foods with authentic taste and get a royal treatment from the customer-friendly staffs of the restaurant.

An outstanding well-thought layout of the restaurant and the fastest service deliver a memorable experience to the foodies.

Almost all the foods, including the grills, tandoor, biriyani and Mutton Ramees, have incredible taste. And these are available at the most reasonable price rate. The visitors will also have no issue in parking the car in the adjacent area of the restaurant. It is MrSanjuSherif, who has made significant efforts to satisfy lots of customers of this restaurant.

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Ramees-Kollam Ground Floor, TV Plaza, near LIC Building Kollam (Quilon), India 0474 606 6666

Ramees-Kottiyam NH 66, Kottiyam Kollam (Quilon), India 0474 605 5555

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October 2017

Dining

Hotel Bright The best place to appease the hunger

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otel Bright is another reputable bistro, where the customers can get fabulous food menu. Whether you are a spicy food lover or a simple dish, this restaurant has everything for you. All the foods, including the starters and desserts, are of the finest taste because the chefs always add the fresh ingredients to prepare these dishes.

Every menu comprises a blend of diverse Chinese and Indian foods, made of green veggies and aromatic spices. Though this restaurant remains crowded throughout a day, the customers can get satisfied with the efficient service of the staffs.

The warm and inviting ambience in the restaurant is also much pleasing to every local visitors and tourists. The well-lit rooms and the spacious outdoor and interior areaeverything is amazing to the visitors.

Most of the customers have got attracted to the mutton-based dishes. The flawless cooking technique of the chefs allows these customers to find no mistake in the service. So, Mr.Muhasin has established a wonderful restaurant at the heart of Kollam.

Hotel Bright Near KSRTC Bus Station Kollam, Kollam 9847607111

Winner-Metro Food Awards 2016-’ Years Of Excellence

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August 2016

October 2017

Dining

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eam Spice7 is devoted to perfection.

The stylish with the expert eye, Spice 7 Restaurant, will make you experience the true essence of Kollam with attentive hotel service; itself is a quiet and relaxed haven. Spice 7 offers a unique experience in formal and informal dining. Guests can look forward to a wide selection of Indian, Mughal, Continental, Chinese cuisine and Kerala Naadan (traditional) foods. In addition delectable snacks/ savouries along with refreshing drinks can be ordered throughout the day.

With simple food served in simple settings at reasonable price. Come and enjoy in a delightful “burst” of spices in the comfort

46 October 2017

of our traditional and intimate dining experience. You can experience the Chinese and Indian cuisine beyond your imagination. It’s very convenient to dine out with your friends and family at any time. Parking will never be hassle.

Spice7 offer a Banquet hall measuring 4000 sqft&wide range of services that cater to your function and needs. The restaurant is commits to provide personalized, professional guest service and ‘Genuine Hospitality’ at every point of guest contact.

You can feel truly at home in our tastefully furnished atmosphere.

Have a visit at Spice7 once; You will definitely come again!

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October 2017

Metro Update

LuLu Group

donates Rs 2 crore for Biennale’s 4th edition

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eepening its ties with India’s showpiece contemporary art event, the multi-billion-dollar LuLu Group of Companies, owned by internationally known NRI businessman Yusuff Ali M. A. donated Rs two crore to the fourth edition of the Kochi-Muziris Biennale (KMB), which is scheduled to commence next year-end.

The LuLu Group has forged its association with the KMB with a donation of Rs 50 lakh to the second edition of the Biennale in

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2014. Mr. Yusuff Ali, who hails from Nattika in Thrissur district and is the Chairman of Abu Dhabi-headquartered LuLu Group, also donated Rs one crore in 2016 for the third edition of the mega art event.

LuLu Group Director Nishad M. A. and its Manager, V.Peethambaran, presented the cheque for Rs 2 crore to Kochi Biennale Foundation (KBF) President Bose Krishnamachari at an event held at Ernakulam Press Club. Also present on the

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LuLu Group Director Nishad M A and its Manager, V.Peethambaran, presented the cheque for Rs 2 crore to Kochi Biennale Foundation (KBF) President Bose Krishnamachari at an event held at Ernakulam Press Club. occasion were Lulu Group’s Commercial Manager Sadik Kassim and Media Coordinator N B Swaraj and KBF Secretary Riyas Komu.

In his message, Mr. Yusuff Ali said, “I appeal that everyone should help, support and promote this international event that is happening in our state and bringing so many visitors and accolades for Kerala and for our country.

“When the Ruler of Sharjah first landed in Kerala, the desire of His Highness was to meet the organizers of the KochiMuziris Biennale which is attracting great attention from all over the world. Before leaving Kerala, His Highness made it a point to meet Mr. Bose Krishnamachari, the President of KBF. On different occasions, while attending international events, I have personally heard people speak very high of our Biennale. The KBF has truly succeeded in giving our present and future generations an international event to be extremely proud of. Personally and on behalf of our Group, I assure my continued support to this great event happening in my Kerala state”.

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Lauding the contribution of the Lulu Group, Mr. Krishnamachari said, “We are extremely thankful to Mr. Yusuff Ali for reaffirming his faith in the Kochi-Muziris Biennale. It is a salutary example of industry patronizing an art event that has made India proud in the cultural firmament,”.

It would definitely give an impetus to the sustainability of India’s only Biennale that has garnered acclaim from art connoisseurs and commoners alike, he said, adding: “It is also a testament to the KBF’s expertise to hold a front-ranking contemporary art exhibition that has brought huge social and economic benefits for the state.” he added.

Mr. Komu, who co-founded the KBF with Mr. Krishnamachari and also co-curated the first edition of the Biennale with him, said financial support from the government, industry and people is a prerequisite for holding an event of the magnitude of a Biennale.

“The KBF tremendously appreciates the gesture of Mr. Yusuff Ali, who has emerged as a stellar figure for promoting and patronizing art and culture. Such a gesture underscores his faith and confidence in the robustness of the Biennale and its emergence as a durable art event of great import,” he noted. “It is a productive bonding between art and commerce.”

Earlier in March this year, the Kerala government announced that it would sanction a working fund of Rs two crore for the upcoming Biennale and also allocate five acres of land to set up a permanent venue for the KMB in recognition of its impact in popularising art.

Anita Dube, a contemporary artist, is to curate the fourth edition of the KMB, which begins in December 2018. She takes over from Sudarshan Shetty, who during his stint as curator of the Biennale’s third edition, got 97 artists from 31 countries to showcase their works.

October 2017

CULINARY STATION

CHICKEN

three ways!

Chicken is my all time favorite when it comes to cooking for planned or unplanned guests because they are not only easy to prepare but well loved by all. The only thing you need to have is a new recipe. Here are three recipes, I am sure will win you plenty of compliments.

Sweet & Spicy Chicken

Ingredients: Sauce:

1. Brown sugar- 1 tablespoon Honey – 2 tablespoon Hot sauce – 2 tablespoon Ginger (chopped) – 2 teaspoon Garlic (chopped) – 2 teaspoon Soy sauce – 1/4 cup

2. Boneless Chicken breast – 4 pieces Flour – 2 tablespoon Garnish 3. Roasted White Sesame seeds Cashewnuts

Method: • To a bowl add brown sugar, honey, hot sauce, chopped ginger- garlic and soy sauce and whisk till everything blends and the sugar dissolves. Set it aside.

• Cut the chicken breast into 1/2” strips, season with salt and pepper.

• Toss the chicken strips in the flour to coat evenly.

• To a frying pan add 2 tablespoon of oil and turn the heat up.

• Arrange the chicken strips on the hot pan (* Do not overcrowd the pan).

• Cook till brown on one side (*around 1 minute). Then turn the chicken strips over and cook till brown on the other side.

• When all sides are brown, add the sauce to the pan and simmer uncovered till the sauce starts to thicken and the chicken is cooked through (* for about 8 minutes) • Turn off the heat when the sauce coats the chicken.

• Sprinkle toasted sesame seeds and toss • Transfer to a serving bowl and garnish with chopped cashewnuts.

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White Chicken Curry/Safed Murgh* (*This recipe is inspired by the Rajasthani Safed Maas) Ingredients Khus Khus/Poppy seed – 1-½ teaspoons Almonds– 50 gm.

Cashewnuts (Unsalted) – 50 gm.

Yoghurt/Hung curd –3/4 cup Onion – 2 large (finely chopped) Green chilli – 5 (Chopped)& 1 whole Ginger -1 tablespoon (grated) Garlic -1 tablespoon (finely chopped) White pepper powder- 1-2 tablespoon/ to taste

Nutmeg powder – 1/4 teaspoon Mace powder - 1/4 teaspoon Cinnamon- 1” stick Cardamom- 4 Cloves – 2 Bay leaves -2 Salt to taste Ghee – 8-10 tablespoon Chicken – 1 (cut into 8-10 pieces) Saffron- few strands

Method • Soak the khus khus for an hour drain the khus khus and grind to a fine paste. Blanch the almonds and peel them. Whisk the hung curd/ thick yoghurt and set aside.

• Heat half of the ghee, add blanched almonds, cashewnuts, cinnamon, bay leaf, cardamom and roast.

• Add the chopped onion and green chilli, sauté till the onion turns translucent.

• Now add the khus khus paste and fry till it cooks through (for around 4-5 minutes). Add ½ a cup of water and bring it to a boil and turn off the heat. Cool the mixture and blend to a smooth paste in blender/food processor.

• To a thick bottom pan add the remaining ghee when it heats up. To this add the cloves, the whole chilli, the ginger and garlic and sauté.

• Now add the chicken pieces and salt, turn up the heat and cook till the chicken juices dry out, then lower the heat and add the whisked hung curd or yoghurt. Stir continuously for around 5 minutes to prevent the curd from splitting.

• Add the cashew, almond, onion and spice paste to the chicken and stir. Add, mace, nutmeg and white pepper powder. Taste and add more pepper and salt if required.

• Cook on low heat for 20-30 minutes or until the chicken is tender.

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• Transfer to serving dish and garnish with the strands of saffron.

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October 2017

Auto World

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ey there! Welcome to this months issue of Auto World where you enter a fascinating world of automobiles.

The American automobile manufacturer started off way back in 1941 and is 76 years old now. The company had gained popularity because of it’s bulky but effective off-road cars and SUVs that cannot be compared to any other. The car maker focused only on the skill of mountain climbing and taking on harsh terrains and these cars are undoubtedly the best at what they do. Today, Jeep is a division of Fiat Chrysler Automobiles and is headquartered in Toledo, Ohio.

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Jeep entered the Indian shores recently and has a well focused product rage of solely SUVs. The lineup tops off with the Grand Cherokee being the most luxurious; but of course this luxury comes at a price.

The Grand Cherokee stars at a whopping 97 lakhs for the summit and goes all the way up to 1.15 crores for the SRT. The next is the Wrangler starting at 57 lakhs. The Wrangler is easily the best off-roading car and can take on any type of terrain.

Lastly there is the Jeep Compass that was launched less than a month ago. Jeep has priced the Compass at an introductory price of 16 lakhs. The price is expected

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The car maker focused only on the skill of mountain climbing and taking on harsh terrains and these cars are undoubtedly the best at what they do.

Ashwadh Prasad www.metromartdaily.com

October 2017

to go up very soon as units are selling extremely well. The Compass is an able offroader and offers a good deal of comfort as well.

Jeep Grand Cherokee This jumbo SUV offers something extraordinary, which some may call the best of both worlds. It is off-road ready and daring to take on any terrain; while at the same time, the Grand Cherokee offers a great amount of luxury with plush interiors and a very supple ride quality. The SRT on the other hand is a totally different ball game altogether. Powered by a 6.4 litre V8 engine, it produces a roaring 475 horses.

Other SUVs in its league are the Volvo XC90 Polestar, BMW X5M and the Mercedes Benz GLS 63 AMG.The Summit trim of the Grand Cherokee is powered by a V6 motor that churns out a punchy 300 horsepower which is more than enough for our road conditions.

Coming to the inside of the Grand Cherokee one is welcomed by an award winning infotainment system and materials used are top notch, upscale and extremely plush. Passengers will find it rather roomy and the huge cabin space adds to the feeling.

The Grand Cherokee is a great all rounder with great off-roading abilities as well as a luxurious interior. It’s perfect for Indian roads and it is the car for you if you take off-roading quite seriously.

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Jeep Wrangler If you want an all terrain gas guzzling top of the line sports utility vehicle that has a go anywhere ability and all that with amazing stance and style, the Wrangler is the car for you. The Wrangler will make an impact wherever you drive up. Be it to a forest expedition or just a trip to a mall,

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October 2017

the Wrangler is not subtle. This beautiful piece of American craftsmanship is unique in every which way. While bold and bulky on the outside, it comes with futuristic technology inside. Off-roading aids come standard. Luxury is not a pint of focus in the Wrangler. That said, the air condition is top notch and will not fail to keep you cool on a hot summer day. Expensive yet practical, this is Jeep’s best seller and steals the show anywhere. The Wrangler is a car that just doesn’t age. This is for you if the adventurer inside you is calling out.

Jeep Compass Here’s Jeep’s answer for the Indian market.

An affordable but capable SUV with a

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decent size and breathtaking looks. The Compass is a true Jeep in any possible way. The butch design styling has been adopted straight from the Grand Cherokee and the off-roading ability comes from the Wrangler. The Compass is all you ever need for our roads. Be it the spacious and plush interiors or the fancy touch screen system, the Compass is a total deal breaker. Jeep has got it just right by pricing the Compass very thoughtfully. The Compass can be called a mini Grand Cherokee.

It offers everything you’d want, making this one worth every penny.

Jeep. There’s only one.

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October 2017

Metro Event

Health Minister

inaugurates

state-of-the-art HINDLABS MRI & CT at SAT

Minister for Health and Family Welfare Smt. K.K Shailaja Teacher inaugurating HLLHINDLABS’ MRI and CT Scan Centre at Sree Avittom Thirunal (SAT) hospital at Medical College campus. HLL CMD Shri R P Khandelwal, Thiruvananthapuram Medical College Principal Dr Thomas Mathew, Director of Medical Education, Dr Remla Beevi,SAT Hospital Superintend Shri Santhosh Kumar, HLL Director (Technical and Operations), Shri E A Subramanian, Medical College Superintend Dr M S Sharmad, Radio Diagnosis HOD Dr N Roy, and Former SAT HospitalSuperintendent Dr V R Nandini are also seen.

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LL Lifecare Limited (HLL) has provided the state government with much needed support in strengthening the infrastructure in healthcare, Kerala’s Minister of Health and Family Welfare 58 October 2017

Smt. K KShailaja Teacher today said as she inaugurated the new HLL- HINDLABS’ MRI and CT Scan Centre at the Sree Avittom Thirunal (SAT) hospital at Medical College campus in Trivandrum.

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“We aim to develop self-sufficient, excellent and patient-friendly Primary Health Centres (PHCs) and medical colleges. Public-Private partnership has the potential to achieve government’s dream of healthcare for all in the state,” the Minister said.

She lauded HINDLABS– an initiative of HLL, for the new MRI and CT Scan Centres at SAT which will provide diagnostic services at an affordable cost.

“This is HINDLABS’ fifth MRI and CT Scan Centre in the state and the 10th in the country. We have already established MRI Scan facilities at Kozhikode, Thrissur, Alappuzha and Kottayam,” said HLL CMD Shri RP Khandelwal. He added that HINDALBS Scan Centres offer an attractive discount rate of up to 60 per cent and offer scans free of cost to 10% of BPL patients.

Shri Khandelwal noted how HLL, through public-partnership models, has diversified from being a condom manufacturer into a healthcare delivery company.

“We provide quality diagnostic services at extremely affordable costs –starting from

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This is HINDLABS’ fifth MRI and CT Scan Centre in the state and the 10th in the country. We have already established MRI Scan facilities at Kozhikode, Thrissur, Alappuzha and Kottayam

primary health centres to medical colleges in various states of India,” he added. “The MRI scanning units of HINDLABS have so far benefitted around two lakh patients. HLL is enduring its best to provide healthcare services at affordable cost.” 

October 2017

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October 2017

Kerala Tourism Development Corporation (KTDC) and Ola come together to promote responsible tourism and offbeat travel

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la’s campaign #GhoomoResponsibly encourages travelers to be responsible tourists, take the road less travelled, and explore hidden gems with convenient inter-city cabs across India • Also flags off a 14-day road trip with famous actress and vlogger, Shenaz Treasury across some unique locations in Kerala and 6 other states in India • Shenaz explores Kerala’s breathtaking beaches and backwaters, history and culture Thiruvananthapuram: In line with UN’s theme for this year’s World Tourism Day, Ola, India’s most popular mobile app 62 October 2017

for transportation, and Kerala Tourism Development Corporation (KTDC) have come together to promote and raise awareness about responsible tourism.

Other than KTDC, Ola is also working with other key Tourism Corporations of some of the biggest states of the country like Andhra Pradesh, Karnataka, Rajasthan, Maharashtra, Gujarat and Assam.

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The campaign that was flagged off from Bengaluru, Karnataka on 16th September, has now entered its fifth leg with Shenaz arriving in Kerala state on 23rd September.

In Kerala, Shenaz will travel to Fort Kochi, Kodungallur (Muziris), and Kumarakom, before heading to Maharashtra.

Kerala is blessed with diverse beauty like beaches, hills, and lush coffee plantations; making it most suited for road trips across the state. With the aim of promoting the theme of this year’s World Tourism Day (27th September), Ola and KTDC have come together to encourage people to plan road trips and unravel many lesserknown locations in the state that are now easily accessible due to a smart solution like Ola Outstation.

We are thrilled to have been recognized by KTDC for our efforts and are delighted to be chosen to play a significant role in building the tourism ecosystem of the state through our solutions like Ola Outstation and Rentals

Jafar Malik, Additional Director, Department of Tourism said,“ With its beaches, backwaters and tropical greenery, Kerala is one of the most prominent tourist destinations in India. With people coming to the state throughout the year, from all across the globe, it is important that they have convenient and comfortable way of commuting from one city to another. It is great to see that corporates like Ola are building commuting solutions that are helping the citizens as well as the tourists.

We applaud Ola for this latest campaign and are confident that its success will boost the tourism landscape of the state further.” 

Ola has rolled out an exciting 14-day long campaign, which will see famous actress and vlogger Shenaz Treasury travel to 7 states, re-discovering 21 different lesserknown locations, with Ola Outstation - Ola’s smart mobility solution for inter-city travel. www.metromartdaily.com

October 2017

Coir Kerala

a world of opportunity to the Indian coir industry

B

ring together the industry experts and technologists to share and exchange the latest research and technical information on coir.

Kerala is the land of traditional industries.

The industrialisation in Kerala started with coir, cashew, handloom, tiles, bamboo, beedi and such other sectors. Traditional industries are called so not because of their long history but because of the traditional technologies used by them. They are handicraft based and not powered by machines.

(Give Thomas issac’s PICTURE in the middle of the article) Coir, the premier traditional industry of Kerala, is today in the doldrums. More than 90 percent of the raw material, the coir fibre, has to come from outside. Its share in the national exports of coir and coir products is less than 10 percent in quantity terms. It involves wide scale mechanisation

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of activities across all elements of the value chain – fibre production, spinning of yarn, weaving of mats and mattings and diversification of production into non-woven products. It involves a fresh approach to existing and new markets for the conventional use of coir and also new industrial and commercial application.

But it is also necessary to play the balancing act between the old and the new: Mechanization without impacting livelihoods of the traditional workers, diversification without losing the extensive variety of Kerala’s coir product legacy and a transition into the future without rejecting the historic fabric. The employment and income of the coir workers who cannot be accommodated in the modern sector would be protected through promotion of workers co-operatives, a system of procurement, guaranteeing minimum wages and a nationwide sales network which would if necessary be subsidised.

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October 2017

Kerala is the land of traditional industries.

The industrialisation in Kerala started with coir, cashew, handloom, tiles, bamboo, beedi and such other sectors.

The 13th Five Year Plan for the coir sector has been built on careful analysis and planning. It reflects the alternative perspective that has evolved through debates and struggles of the trade unions and also opinions of other stake holders including the employers during the last one decade.

Self-reliance in the coconut fibre production is necessary for the restoration of the Coir industry.

The educated young generation is not inclined to employment in the traditional sectors. Their dream is of well-paying jobs commensurate with their qualifications and, this is a fair demand too. We should upgrade our traditional sectors to provide jobs that suit their expectations. Products must be diversified and necessary machinery and automation need to be brought in. Productivity must not only increase but we also need to reduce the drudgery of physical labour in the traditional sector. Such a modernization program will not only make Kerala 66 October 2017

competitive but will also help to attract and retain the youth in the traditional sectors.

(Give Chief Minister PICTURE in the middle of the article) At the same time, the Government has the responsibility of protecting the poor and the older generation who are still employed in the traditional sectors. For this we need to practically examine the situation in each industry and shape action plans. The scheme of the government in procuring handloom products and distributing them to the schools as uniform material is an example of this.

The objective of this scheme is to provide

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The Coir products of traditional sector will be procured at a price which would guarantee minimum wages and also two hundred days of employment. at least 200 days of work for the existing handloom weavers. A separate company has been formed for purchasing cashew directly from African countries in order to ensure minimum days of employment in the Kerala cashew industry. The Income Support Scheme by which the government contributes to the minimum wage payment in selected traditional industries, started during the last LDF government, continues to be implemented. All Welfare Fund Board members have a pension of Rs. 1,100 per month along with retirement benefits. The workers in the traditional sectors will also benefit from free healthcare (including treatment for lifestyle diseases) and assurance of high quality education facilities in public schools.

A comprehensive program built on the above vision has been formulated for the Coir industry. This program was born and shaped during the agitations carried out by the Coir trade unions in the recent decades and declared in the Election Manifesto of the Left and Democratic Front. Rs. 1300 crores is the outlay of this Coir Industry Reorganization Scheme. Most of this money will be spent for the mechanisation and product diversification along the three stages of coir production viz., Coir fibre production, Coir spinning and Coir product manufacturing. The second most important intervention is related to marketing and setting up of retail network for Coir products. The Coir products of traditional sector will be procured at a price which would guarantee minimum wages and also two hundred days of 68 October 2017

employment. Besides around Rs. 500 crores will be spent on welfare activities like pension which is not included in the plan outlay.

This Coir Industry Reorganization Scheme is the Left Government’s alternative to the present morass in to which the traditional industries in India are drifting. India’s largest traditional industry is handloom.

Regrettably as in the agriculture sector, the suicide rate among the handloom workers is increasing. This is mainly because the central government has ceased to protect the handloom sector.

In the new GST system, the tax rebate for handloom workers has been abolished. In sharp contrast, a modernisation scheme is developed for the Coir industry in Kerala that protects those who are working in the traditional sectors yet provides for the transformation of the sector to improve productivity and competitiveness.

Self-reliance in the coconut fibre production is necessary for the restoration of the Coir industry. An innovative program has been developed with this objective.

Crux of it is that of establishing mechanised units for fibre production in the coconut producing areas and a program that uses Information Technology for procuring coconut husk with the participation of women and farmer groups. We cannot solve the problem of shortage of coconut husks without improving coconut farming.

So, let us hope that the implementation of the Coir Reorganisation Scheme will also prove a boon to the coconut farmers too.

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October 2017

The Picture Page

asad ha Pr

Smit

THE FAMILY TREE Adorable Munia family quietly perched side by side on the bare branch of a lemon tree ,basking in the last light of the day before returning to their cosy nest .

It is a comical yet fascinating sight watching the fledglings follow the parent bird ( 3 rd one of the left with the colourful plumage ) clumsily into the nest trying hard to find the tiny entrance , so structured to withhold the strong winds and rain since they breed during the rainy season. They keep making soft whistling noises until the whole brood has settled down comfortably inside the nest .

As each day passes they build up stronger muscles and feathers , venturing out a little farther everyday, gaining more knowledge about the territory and developing skills needed for survival, until finally they leave the nest to find their own independent space elsewhere.

Scaly breasted munia or Spotted munia photographed by Smitha Prasad in Bangalore.

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October 2017

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