Metro Mart September 2017

METRO mart Volume 07 Issue 03 `50 September 2017

Onam A multidimensional

Festival

Kovalam to host

literary fest

New Team

for Kerala Travel Mart

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September 2017

METRO mart T H I R U VA N A N T H A P U R A M

India’s First

Museum Hotel

The Waterfront

Granary

6/641, Bazaar Road, Mattancherry, Cochin,682002, Kerala, India.

Call Us: +91 484 2211 777 / 2211177 | Web: www.thewaterfrontgranary.com www.metromartdaily.com

September 2017

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METRO Food Awards Your Efficiency Recognized

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is the food

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Trivandrum Kollam Season 1 >> Edition 3

Alappuzha Kottayam Kochi & Munnar

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Mera 44, Eanthivila Lane, Murinjapalam, Medical College P.O. Trivandrum – 695011 Kerala, India | Ph: 0471 6566560 Mob: +91 9947733339, 9995139933 Email: metromart.tvm@gmail.com www.metromartnews.com www.metromartdaily.com

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METRO mart T H I R U VA N A N T H A P U R A M

 Foreword Dear Readers Malayalees are waiting to welcome yet another Onam. The entire land irrespective of class and creed is in a festive mood to celebrate and proclaim the message of oneness and brotherhood. Every Onam brings in more hope in life and abundant memories to cherish.

Onam gives colour and spreads fragrance in the lives of people like Athapookalam (which is the arrangement of flowers on the floor in an elaborate and colourful way on Atham day).

The Onam market is active with innumerable varieties of products which make the celebrations and purchases more colourful and enjoyable. Every business establishment is trying to spread their wings to every town by opening outlets and reaching out to the consumers with attractive offers and schemes.

This is an opportunity for everyone to choose the desired products according to their tastes and likes. Various venues in the capital city will come alive in a cultural extravaganza of music, dance, painting and martial arts, programmes in the modern, traditional, folk and classical genres of Kerala.

The new office bearers for Kerala Travel Mart were elected at the 19th annual general body meeting held recently at the Radisson Blu Kochi.

Mr. Baby Mathew Somatheeram, Chairman and Managing Director of Somatheeram Ayurveda group has been elected unanimously as the new President.

It’s Onam! So celebrate the spirit of the harvest festival in all its splendor. Decorate your house with Pookalams, listen to the melodious Onappattu and enjoy the festivals‌

Siji Nair

Managing Editor & Director E-mail: sijicn@gmail.com

The Onam market is active with innumerable varieties of products which make the celebrations and purchases more colourful and enjoyable.

Wish you a Happy Onam!

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September 2017

CONTENTS 12. Onam A multidimensional festival 18. Sadya The traditional vegetarian feast of Kerala Volume 7 - Issue 03 - September 2017

www.metromartdaily.com www.metromartnews.com Read our e-edition: www.issuu.com/metromart Annual Subscription Rs 500

Publisher

Managing Editor & Director

Editor Editorial Assistant Creative Team

Hari Shanker

hari@martinfotech.in Siji Nair

sijicn@gmail.com

V. Viswanath Ampili Nair Praveen Popins JIJU Popins

Business Development Manager Ratheesh Kumar Manager-PR Raj Nijith Asst Manager- Sales & Marketing Jayaprakash RP Manager-Administration Sajith Sadasivan Corporate Office:Metro Mart Thiruvananthapuram MERA 44, Eanthivila Lane, Murinjapalam, Medical College PO, Thiruvananthapuram Kerala 695 011 Tel: 0091 9995139933 / 9947733339 Email: metromart.tvm@gmail.com

Kolkata Office 313, Dorikal Byelane, Jheel Avenue, Dum Dum Road, Kolkata – 700 074, India

Pune Office C-507, Wisteria Fortune Survey No: 95/2, Near New Poona Bakery Wakad, Pune - 411057

22. K erala Travel Mart Society 2017-19 30. Auto World 34. 1 3th Annual Convention of ATOAI 36. Miniature Railway 38. Lake Cruise Circuit links 42. Kovalam to Host LiteraryFest 44. L et’s Dine in Mexico Tonight!

50. Quality improvement of saffron 56. H ome Stays & Rural Tourism 58. Future Home Mart 62. The Waterfront Granary 64. Global Spiritual Conclave 68. Accurate Trade Links 72. DEW Clinic 76. K rishnatheeram Ayur Holy Beach Resort 78. Mother’s Veg Plaza 80. G iving Priority to Social Commitments

Published, Edited and Printed by Hari Shanker A G and Owned by Haritha Media Pvt Ltd and Printed by him at SB Press Private Limited, Statue, Trivandrum 695001 and Published from Tharangam, Kodunganoor Post, Trivandrum 695013 Metro Mart is a monthly journal published from Trivandrum. Views and opinions expressed in the journal are not necessarily those of the Publishers.

Metro Mart reserves the right to use the information published here in any manner whatsoever. While every effort has been made to ensure the accuracy of the information published in this edition, neither the Publisher no any of its employees accept any responsibilities for any errors or omissions. © All Rights Reserved

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Cover Feature

Onam

festival

A multidimensional

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METRO mart T H I R U VA N A N T H A P U R A M

Onam is celebrated across the world by the Malayali community. Two things that Keralites all over the world can and do to celebrate Onam are – wearing traditional clothes like Mundu and Neryathu and feasting with OnaSadya.  V Viswanath

A

traditional, agricultural festival of yesteryears – Onam – has now acquired a grand scale incorporating all sections of society. The harvest festival brings joy and enthusiasm to Keralites.

According to legends, Onam is meant to welcome the erstwhile King Mahabali whose reign was considered as the Golden era.

Over the years, the festival has seen remarkable shift in celebrations. While the 10-day Pookkalam or flower carpet – with one circle on the first day to all 10 circular rings filled with flowers on the 10th day – was a must for the early Keralite homes, the number of homes having this

for all 10 days has reduced rapidly. This could be attributed to the lack of space, unavailability of flowers, time, resource, etc. However, Pookkalam tops on the list for institutions celebrating Onam.

They conduct competitions for the best Pookkalam and in some organizations they lay the Pookkalam for at least a day. It should be noted that residential associations, clubs, etc. are now playing the role of large families. They get together, lay the Pookkalam on all days according to the custom, have OnaSadya, make merry and celebrate the festival in a grand manner.

Religious symbols and rituals do not have a place in this festival. Thus the festival connects people, builds relationships, and promotes harmony.

Onam is celebrated across the world by the Malayali community. Two things that Keralites all over the world can and do to celebrate Onam are – wearing traditional clothes like Mundu and Neryathu and feasting with OnaSadya. Since Mundu has mostly been replaced with Pants and Trousers owing to convenience, it is only during festivals like this, Mundu makes a comeback. Almost same is the case with Neryathu Sarees. OnaSadya on Thiruvonam day is a grand feast served in banana leaves with traditional delicacies typical of Kerala.

OnaSadya comprises of a definite number of courses and dishes and a distinct order of serving. The dishes of Kalan and

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September 2017

Olan, a variety of Prathamans, etc., make OnaSadya extremely tempting. Of course, urbanization and modernization has led to slight changes in OnaSadya too.

In Kerala, several programs mark the occasion. OnaVillu – a ceremonial bow made out of wood with miniature paintings – is offered at the temple of Sree Padmanabhaswamy in Thiruvananthapuram. In Guruvayur, Kazhchakkula Samarpanam or offering of plantains to the deity is held.

Chengalikodan is the chosen banana variant for this function – and because of this, the variant has received a Geographical Indication (GI) registration.

Onam attractions include dances like Kummatti Kali – a mask dance, Puli Kali – a performance involving artists painted as tigers, and Thumbi Thullal – song and dance by women. Ambeyyal – a game of 14 September 2017

Onam attractions include dances like Kummatti Kali – a mask dance, Puli Kali – a performance involving artists painted as tigers, and Thumbi Thullal – song and dance by women. archery and Kutukutu – similar to Kabaddi are among the traditional Onam games.

Talappanthukali – a ball game, Kayyankali and Attakalam – combat games, and Tug of War are outdoor games and testing physical endurance.

METRO mart T H I R U VA N A N T H A P U R A M

Athachamayam in Tripunithura on Atham day in the Malayalam month of Chingam marks the beginning of Onam festival.

Various folk art forms, pageantry, etc. are held during the event. Thousands gather on the banks of river Pamba in Aranmula to watch the Vallam Kali or the Snake boat race. Vanchipattu is sung during the boat race. In Thrikkakara, the ritual of Para Nirakkal – filling fresh paddy in measuring vessel – is held to symbolize fertility and prosperity. In Thiruvananthapuram – Kerala’s capital city – a variety of cultural programs and colorful pageantry is conducted by the Tourism department.

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September 2017

Outings, events, exhibitions, fairs, processions, feast, new dresses – et al form part of Onam. Foreign and domestic tourists flock to Kerala to take part in the festivities. In turn, all this becomes good for businesses too. Business establishments provide discount sales and offers during the Onam season enabling the people to celebrate in a grand manner. Be it shops, restaurants, or other service providers – everyone makes sure they have something special for Onam. Because it is not just business, it is the time to get together and rejoice.

Compositions and dimensions might have been improvised – it still retains the core, i.e. celebrating prosperity and harmony.

Let’s celebrate Onam in all its grandeur!

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September 2017

A D I V I S I O N O F H A P PY & R U BY G R O U P

Dining

Sadya The traditional vegetarian feast of Kerala

S

adya is the traditional vegetarian feast of Kerala. Usually served as lunch, it consists of par boiled pink rice, side dishes, savouries, pickles and desserts spread out on a plantain leaf. Tradition insists that the tapering end of the leaf points to the left of the seated guest. Rice is served on the lower half of the leaf.

The feast begins with the serving of Parippu, a liquid curry made of small gram and ghee. The second course is Sambar, the famous South Indian vegetable stew in which any available combination of vegetables is boiled in a gravy of crushed lentils, onions, chillies, coriander and turmeric and with a pinch of asafoetida.

Avial, an unavoidable side dish is a blend

18 September 2017

Usually served as lunch, it consists of par boiled pink rice, side dishes, savouries, pickles and desserts spread out on a plantain leaf. of vegetables, coconut paste and green chillies. It is seasoned with a spoonful of fresh coconut oil and some raw curry leaves stirred in immediately after the dish is taken off the stove.

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September 2017

Some of the other important side dishes include Thoran, and Olan. Thoran can be minced string beans, cabbage, radish or grams, mixed with grated coconut and sautèed with a dash of red chillies and turmeric powder. Olan is a bland dish of pumpkin and red grams cooked in thin gravy of coconut milk.

The savouries include Upperi, Pappadam, Ginger pickle, Pachadi and Kichadi. Upperi is deep fried banana chips. Pappadams are fried creamy yellow, sun-dried wafer of black gram flour. The Ginger pickle is a rich brown, hot and sweet ginger chutney while the Kichadi consists of sliced and sautèed cucumber or ladies finger in curd, seasoned with mustard, red chillies and curry leaves in coconut oil. Pickles are usually mango and lime.

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Desserts are served mid-way through the meal. The Payasam is a thick fluid dish of sweet brown molasses, coconut milk and spices, garnished with cashew nuts and raisins. There could be a succession of Payasams, such as the Palada Pradhaman and Parippu Pradhaman.

Pazham, a ripe golden yellow plantain, is usually had along with the payasams. After the payasams, rice is served once more with the spicy Rasam. Rasam is a mixture of chilly and peppercorn powders boiled in diluted tamarind juice. Kaalan, seasoned buttermilk with turmeric powder and green chillies, and plain sour buttermilk that comes salted and with chopped green chillies and ginger, are also served before the feast is finally wound up.

METRO mart T H I R U VA N A N T H A P U R A M

Metro Update

ÂŽ

Baby Mathew

Somatheeram, new President of

Kerala Travel Mart

Society 2017-19

Jose Pradeep Yuvarani is the

new Honorary Secretary

Mr. Baby Mathew Somatheeram President

Mr.

Baby Mathew Somatheeram, Chairman and Managing Director of Somatheeram Ayurveda group has been elected unanimously as the new President of Kerala Travel Mart (KTM), the umbrella organization of Travel, Tourism and Hospitality industry in Kerala for 201719 period.

Mr. Jose Pradeep, Managing Director of Hotel Yuvarani Residency Kochi is the new Honorary Secretary and Mr. Gopinath, Managing Director, Hotel BTH Sarovaram Kochi is the new honorary treasurer.

22 September 2017

Mr. Jose Pradeep Secretary

New marketing strategies would be developed to bring more tourists to Kerala and efforts would be made to strengthen the tourism industry

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The other office-bearers include: Mr. Riyaz U.C., Managing Director, Spiceland Holidays Kochi ( Vice President ) and Mr. Harikumar C, Asst. Vice President of Dhakshin Routes, a subsidiary of Le Passage to India is the new Hon. Joint Secretary.

the part of the Managing Committee and Mr. Mathew Philip will continue as the CEO of KTM.

The 12 members Managing Committee members include: Mr. M.R. Gopalakrishnan ( MD, Kadappuram Beach Resort, Nattika, Trichur), Mr. Jibran Asif ( Director, Abad Hotels & Resorts), Mr. Jose Mathew ( Managing Director, Rainbow Cruises Alappuzha), Ms. Mallika Dineshkumar ( Regional Manager- South, Creative Travel, New Delhi), Mr. Manoj Babu, Secretary, South Kerala Hoteliers Forum), Mr. Mohammed Ansari, (Managing Director, Vacation Kerala, Kochi), Mr. Rakesh O.M. ( MD, Niramaya Heritage Ayurveda Hospital, Trichur) , Mr. Ross Masood ( Executive Director, Great India Tour Company) , Mr. Scaria Jose ( MD of Carmelia Haven Resort, Vandenmedu, Idukki), Mr. Swaminathan.S ( MD, Dravidian Trails Holidays Pvt. Ltd., Cochin), Mr. Shilendran M ( VP- Sales & Marketing, CGH Earth Hotels) and Mr. Sibi P Mathew ( GM, Vivanta by Taj Malabar Kochi). Out going President of the KTM Society Mr. Abraham George, (MD of Intersight Tours & Travels, Kochi) will also be

Mr. Baby Mathew Somatheeram is the pioneer of Ayurveda & Wellness tourism India, also serving as Managing Director of JEEVAN TV, a leading Malayalam Television channel and President of Kerala Athletic Association.

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The new office bearers were elected at the 19th annual general body meeting held recently at the Radisson Blu Kochi.

Speaking on the occasion, Mr. Baby, the newly elected president said that his prime priority to bring the necessary bye law amendment to regulate the proxy menace in election of KTM society and new marketing strategies would be developed to bring more tourists to Kerala and efforts would be made to strengthen the tourism industry.

He also added that, a road map for the development of tourism industry in Kerala will be formulated by KTM Society in near future with the support of Kerala Tourism department, various trade organisations and industry stake holders to develop a new tourism culture in the state.

September 2017

My plans &vision

®

for KTM A

ssistant Vice President - Dakshin Routes & Le Passage to India Journeys KTM being a Mart focusing on a single destination is already well known world wide and a great reputation is attached to it. It has certainly helped in positioning Kerala at an advantageous position through the dedicated and selfless approach of the leaders. Right from its inception, the members hailing from different back grounds have come together and worked with one objective of promoting Kerala to the world audience and I must say that this is something very unique to Kerala.

The hopes and aspirations, both internal and external is very high on the newly selected team and no stone will be left unturned when it comes to the deliverance.

Coming to my plans and vision for KTM for the period 2017-19, the list is quite elaborate but the key ones are listed below and I expect to have the same achieved with sheer teamwork and dedicated effort from one and all.

1. I nternational Buyers- As always the potential and productivity of the buyers would be the prime criteria, giving more importance to new and emerging markets same time giving due importance to existing traditional source markets. There would be proper research on this front and the quality would be the key parameter.

2. S howcasing the Real Unseen kerala Experiences- Holidays have given way to Real experiences and KTM can play a large role in showcasing them.

3. S preading the wings of KTM – Rather than limiting to one Mart once in every two years KTM could also look at moving to 24 September 2017

Mr. Hari Kumar Joint Secretary- KTM other source markets outside India thus enhancing the visibility of the destination.

4. CSR Activities – KTM has already introduced the CSR - CHARTER (AGENDA - 9) and the efforts needs to be constantly nurtured and spread all across kerala.

5. Responsible and Sustainable Tourism Practices – Still lot of potential left and all opportunities to be tapped with constant efforts.

6. Support the Small – Support to be given to small scale entrepreneurs eg homestays, experiential tour providers, offering classy experiences who should be handheld and brought up to reach to a larger audience.

7. Maintain Green Protocol for KTM 2018 –To stick to a Green Protocol , cutting down usage of Plast ics, energy wastage and eco-friendly practices for KTM 2018.

8. Travel Bloggers and Social media influencers – Along with FTOs and Media there should be a right mix of Travel bloggers and Social media influencers who should be invited for KTM 2018 9. Taking the Technology path – must keep eyes open to technology advancements and there should be efforts to place KTM on the Technology Track making sure we don’t miss the bus.

10. PR and Newletter –Strengthening the PR activities including Periodic Newsletter and updates through Mobile Apps which keeps the interest alive and also helps in building enthusiasm.

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September 2017

®

“Members Interest –Members Revenue” F

irst and foremost I would like to thank, each and every member of our Kerala Travel Mart Society for their continued trust shown by electing me to Mr. S Swaminathan the Managing Managing Committee Committee once Member-KTM again. As a highly passionate tourism professional, I would prefer to do my basics right, like attending maximum meeting as this is the most important excise and further participate actively in all the meetings for the benefit of our members especially for small & unknown. Doing things differently with sustainability will always be my strong mantra.

There are many factors adds to the success of KTM but the ultimate is ofcourse the successful Buyer & Seller meet. My full expertise and past experience will be used in committees like Buyers / Marketing / Buyer Seller Coordination & Accommodation committee. There are different other areas like further

enhancement of Agenda9 [Waste management, environment protection etc], Training Programme, Rewarding KTM 2018, Concern of Proxy, revised price towards exhibition space for small & for unique product on the responsible tourism front etc. will also be addressed.

We all know that in today’s World there are always high expectations for every things and I will not be surprised that our Society members do anxiously await for the newly elected managing committee to fulfil all their dreams of paradigm change. It is highly necessary that me along with full team of Newly elected managing committee play a leading role in engaging all our members as we do have our members from Home stay, House Boat, tour operators, boutique hotels, leading chains etc and their needs are completely different. This is a very high challenge and hope to succeeded with continued inputs & support from our members.

As an elected Managing Committee members, I will be given a Committee to head as Chairman and it goes without saying that I will be doing full justice to my job assigned and also I will always volunteer my service to various other committees to achieve the final goal “Members Interest – Members Revenue”.

My vision towards KTM Society “During the next two years as a Management Committee Member, I will focus on our member’s priorities and move our Society closer to exemplary status. I shall, along with KTM committee try and get close to our members, their issues & problems if any. We shall take up our issues with the concerned at any level.

I will put all possible efforts to move KTM forward toward excellence.

Along with the KTM team & members we will get top quality buyers both domestic and international”.

Mr. MANOJ BABU Management Committee Member-KTM 26 September 2017

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September 2017

®

Increase the

International Buyer

attendees for the forthcoming KTM

I

am extremely thankful to all our members for electing me to KTM Managing Committee as the First Lady Representative.

I feel highly elated to the fact that you have put your trust in me, let me assure you all that I shall do all possible in my capacity to make KTM a grand success.

Although being part of the Managing Committee is new to me, having been a part of KTM in the past, in the “Buyers and Accommodation committee” has been a learning experience.

I shall do my best to protect the interest of each and every member of our society.

Team work is necessary for the smooth

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Mrs. Mallika Dinesh Kumar Member- KTM Management Committee conduct of KTM and I will actively involve myself in all possible ways.

There are various issues raised by many members which I am sure the Managing committee members will address and I will raise my voice, as and when required, so that all our members get the desired results.

Increasing our membership is also need of the hour and I will execute all duties assigned to me diligently.

With the support of my company I shall also try to increase the International Buyer attendees for the forthcoming KTM.

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September 2017

Auto World

Jeep

Compass This Jeep is no mild one. Like all other Jeeps, this bold new SUV drives over it's competition like a joke. Is the Compass a show stopper and an answer to all of Jeep's problems in India?

30 September 2017

METRO mart T H I R U VA N A N T H A P U R A M

T

his is the American heavy duty SUV manufacturer’s latest offering and it has finally hit Indian shores. In fact, this car is focused particularly on the Indian market. So much so that it's even produced here and exported overseas. This new SUV from Jeep's stable is rather unique. It's very strong, very tough, very efficient and very well designed; some things that are hardly found together. This Jeep is no mild one. Like all other Jeeps, this bold new SUV drives over it's competition like a joke.

Is the Compass a show stopper and an answer to all of Jeep's problems in India?

Continue reading and find out for yourself.

The Compass has been raising millions of eyebrows after its recent Indian launch at a blinding price of 15 lakhs ex-showroom for the base. A Jeep for this price? No way!

This is what all of us had arrived at. The American luxury brand launching a car at this price was not possible. It was too good to even be the least true. Now that the car has arrived and we've seen it for ourselves, we can digest the information. This is one great car at an even greater price. The build quality is top notch and this price hasn't affected anything in anyway. It destroys the competition when it comes to comfort and

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Ashwadh Prasad materials used; making this car a dream come true for many.

The Interior of the Compass is definitely a place you'd want to be in. The materials are soft to touch and everything is plush.

The centre console houses a 7 inch touch screen display with good connectivity options for both Android and Apple users.

The interface is quite simple to use and has Bluetooth connectivity. The gear knob is finished in metal and feels good to hold and offers a great grip. The seats are undoubtedly first in class for the “Limited” variant finished in “Snow-White” upholstery.

Coming to the exterior of the car, the most remarkable feature is the iconic Jeep 7 slot grille giving it it's unique DNA. The “Limited Option” variant comes with a bi-colour

September 2017

paint job which sports a glossy black roof and contrasting main paint. The wheel arches are square and the rear wheels are not positioned right in the middle, making it a tad too odd to look at. The bumpers are very similar to the Grand Cherokee which is of course a great thing. There are efficient fog lamps as well. The car is rather tall making it sometimes difficult to enter. The ground clearance is pretty great making it perfect for our roads. Overall butch looks with great gear is what this car is all about.

The build quality is rock solid and is ready

2.Snow

to go on any given terrain.

VARIANTS

The range starts with a 1.4 litre turbocharged petrol engine and a 2 litre Diesel engine.

The Jeep Compass comes in 2 engines. The 1.4 litre MultiAir Petrol engine and the 2.0 litre Diesel engine.

The top of the line variants are equipped with a Select-Terrain system that offers 4 driving modes:

The Petrol engine comes in 3 options:

1.Auto 32 September 2017

3.Mud 4.Sand The fuel economy for the 4X2 is 17.1 km/l and 16.3 km/l for the 4X4 (diesel). This is one well planned car as far as gadgets and technology are concerned. It has the best off-roading tech that you'd ever need and it's equipped quite well. Filled to the brim with features and futuristic technology, this cars all you'd ever need in your stable. An overall allrounder.

1. Sport 2. Limited 3. Limited Option

METRO mart T H I R U VA N A N T H A P U R A M

The Diesel engine comes 7 options: 1. Sport 2. Longitude 3. Longitude Option 4. Limited 5. Limited Option 6. Limited 4X4 7. Limited Option 4X4 The 4X4 versions come only in Manual transmission and are only necessary in harsh road conditions. For soft roading, the 4X2 should suffice.

BUT WHY? The question that has captured us all. Why has Jeep priced the Compass at such a low price.

The Grand Cherokee and the Wrangler imported as CBUs were not priced

competitively for the Indian market. Jeep needed a game changer. The answer was the Compass. It has penetrated the Indian market and over 8100 bookings have been made already in such a short while. The Compass has made people who would otherwise never even have walked into the jeep showroom, flood the place. This affordable Jeep has a catch. Next year, Jeep will increase the prices to it's original price. So this is the best time to bag the Compass.

BUT HOW? In order to make this affordable Jeep a reality, the Compass is locally produced.

75% of all the materials are locally sourced and assembled locally making it much more economical to produce and export.

Compass. Definitely made to lead the way.

Focus Event

T

he ATOAI (Adventure Tour Operators Association of India) will hold its 13th Annual Convention at Backwaters Ripples Resort, Kumarakom, Kerala from September 18 - 21, 2017.

The theme for this year’s edition is EMERGING PATHWAYS. The global tourism industry is undergoing significant changes, with travellers increasingly preferring adventure and active holidays. The niche has not only become mainstream but is now leading it. The new traveller is driven by a desire for physical and mental transformations, feeling healthier and more alive in the process. He or she seeks to achieve this through discovery, learnings, unique experiences, meaningful stories, fun, thrills, new friendships and an expanded worldview. These are all inherent in adventure travel. Trends such as these will have implications on how travel business is conducted in the coming years. Every country has some adventure to offer, but India is a country that offers almost every adventure and active holiday experience that one can seek. Even as the definition of adventure has expanded, India has upped its game to offer all this. From

34 September 2017

mostly a mountain and wildlife destination, the country now offers much more: Skiing, water rafting, treks, road trips, off-road adventure, biking, cycling, scuba diving, river cruising, angling, bungee jumping, ballooning, caving, birding, adventure parks, nature retreats, culture, food, mountaineering and more. At any given time of the year, one can do most of these at some location in the country. Despite all this, India may not have got its due as the preferred destination for adventure seekers.

Since 1994, ATOAI has been at the forefront of influencing policy, helping members create capacity, training, establishing safety standards, ensuring sustainable practices and marketing. The year 2017 marks a watershed when the association has taken

The global tourism industry is undergoing significant changes, with travellers increasingly preferring adventure and active holidays.

METRO mart T H I R U VA N A N T H A P U R A M

13th Annual Convention of

ATOAI taking place in

Kumarakom, Kerala ATOAI has taken upon itself to develop and market India as the adventure capital of the world.

upon itself to raise the bar.

The annual convention is supported and hosted by Kerala Tourism but ATOAI is inviting all stakeholders to contribute in its resolve to make India the adventure capital of the world. These include Government, tourism boards, industry, experts and media.

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September 2017

Metro Update

Prepare to Board -

MINIATURE

RAILWAY to Arrive in

T

Kanakakunnu

ourfed is giving finishing touches to a detailed project report for a miniature railway across the Zoo and Kanakakunnu Palace premises in Thiruvananthapuram.

Kollam would also be getting a miniature tourist train. Tourism Minister Kadakampally Surendran has asked the officials to submit the detailed project report for this Miniature Railway.

36 September 2017

As per the Managing Director of Tourfed, Shaji Mahadevan, in both locations this miniature train would be a value addition to tourism activities. He viewed that the lack of value addition during the past ten years in the city zoo or Kanakakunnu would be redressed with this railway. Model railway locomotives powered by an electric engine would be carrying passengers in

METRO mart T H I R U VA N A N T H A P U R A M

this model railway service, which would be eco-friendly.

Journey would start near the ticket counter at the Museum gate and wind its way inside the zoo.

From there it will cut the road near the back gate of the palace and reenter Kanakakunnu Palace premises. Going around the palace compound, it will again move on to the zoo compound and cover the remaining sections of the zoo. During its passages through the zoo, the visitors would have the opportunity to view the various enclosures.

The model train service in Kollam would begin its journey near the boat jetty located close to the bus stand and proceed on to the banks of the Ashtamudi back waters to Ashramam – giving a tour inside the adventure park and children’s park – and end the trip near the Government Guest House. The passengers would receive a scenic view of the backwaters and the mangrove forests with this 6-km train ride.

Going around the palace compound, it will again move on to the zoo compound and cover the remaining sections of the zoo.

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Once completed, it would be a grand tourist attraction and definitely a joy ride for the visitors.

September 2017

Travel

Lake Cruise Circuit links Kadinamkulam

Akathumuri lakes Ke

rala Tourism is to launch threehour cruises for tourists from Kadinamkulam to Akathumuri by developing a backwater tourism circuit linking Kadinamkulam, Anchuthengu, and Akathumuri lakes.

Starting from Perumathura, 29 km north of the capital city, Thiruvananthapuram, the cruise will cover Anchuthengu, Kayikkara, Ponnumthuruthu (Golden Island — a privately owned island in Akathumuri lake), and Panayilkadavu, before winding up at Akathumuri. The iconic shikaras of Dal Lake in Srinagar will mostly be used for the cruises that will take three hours to cover the KadinamkulamAkathumuri stretch, Minister for Tourism Kadakampally Surendran said. The boat can accommodate 20 tourists.

38 September 2017

A boat terminal will be set up at Kadinamkulam and it will be able to accommodate even houseboats. Toilets and a snacks corner will be set up at the terminal. The resting place will be built

The three-day event will be more of a cultural fete where one gets to enjoy good literature, music, food and cultural programmes

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September 2017

at Panayil Kadavu. Floating jetties will be set up at Perumathura, Anchuthengu, Kayikkara, Ponnumthuruthu, Panayilkadavu, and Akathumuri. The project will be executed under the Thiruvananthapuram District Tourism Promotion Council, the Minister said.

Private investors will be roped in for operating house boat cruises. Strict

regulations will be in force to check pollution of the waterbodies and the boats will have bio-toilets. A sewerage treatment plant will also be set up.

Kerala Tourism hopes to attract foreign tourists also to the backwater tourism circuit. The project would be extended up to Kappil later, the Minister said. 

CENTRE FOR CONTINUING EDUCATION KERALA Charachira, Kowdiar.PO, Thiruvananthapuram, Kerala PIN - 695003. Phone / Fax: 0471-2313065, 2311654 Email: directorccek@gmail.com, Web: www.ccek.org

INSTITUTIONS UNDER CENTRE FOR CONTINUING EDUCATION KERALA

KERALA STATE CIVIL SERVICE ACADEMY Centres at Thiruvananthapuram, Palakkad, Kozhikode, Konni, Chenganoor, Muvattupuzha, Aloor, Kalliassery, Kanhangad & Institute of Career Studies and Research, Ponnani

COLLEGE OF ENGINEERING, MUNNAR Approved by AICTE and Affiliated to CUSAT Phone : 04865 - 232106, 232989, 230606 email : mail@cemunnar.ac.in, web : www.cemunnar.ac.in

INSTITUTE OF FASHION TECHNOLOGY KERALA

[Affiliated to University of Kerala and established in technical collaboration with NIFT] Vellimon West PO., Kollam, Kerala - 691511 Phone No : 0474 - 2547775, 2548798, 2549787 Email : iftk.govt@gmail.com, Web : www.iftk.ac.in

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shÀPn³ v « \ ¡ m tI Hm-bnð

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xÉÉÊ®ú ªÉ±É Ê´ÉEòÉºÉ ¤ÉÉäbÇ÷ (EÞòÊ¹É B´ÉÆ ÊEòºÉÉxÉ Eò±ªÉÉhÉ ¨ÉÆjÉɱɪÉ, ¦ÉÉ®úiÉ ºÉ®úEòÉ®ú) Coconut Development Board

[MINISTRY OF AGRICULTURE & FARMERS WELFARE, GOVERNMENT OF INDIA] Kera Bhavan, SRV Road, Kochi- 682 011 www.coconutboard.gov.in

Metro Event

Kovalam to Host Literary Fest Co

me November and Kovalam is all set to host a grand literary festival where leading writers and thinkers from India and abroad will meet and discuss books. The ‘Books on the Beach’ fest supported by Kerala Tourism is organised by the non-profit India Book Foundation under the patronage of Mr. Shashi Tharoor MP. The first edition of this one-of-a-kind lit-fest will be held from November 10-12.

The event which will host book readings and recitals by writers, artists, environmentalists, academics, reporters, editors, and essayists will also see discourses on a wide range of topics.

The three-day event will be more of a cultural fete where one gets to enjoy good literature, music, food and cultural programmes. Further, this literary festival will engage on contemporary issues, conduct discourses on environment, scientific progress and so on.

A ‘Books on the Beach Book Club’ which will

42 September 2017

The three-day event will be more of a cultural fete where one gets to enjoy good literature, music, food and cultural programmes organise writing workshops and reading sessions is also on the anvil. The fest will act as an annual platform to celebrate the best works in Indian and world literature.

This unique lit fest will provide a boost to tourism in the state and will help in its promotion as one of the major destinations for culture and tourism. 

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September 2017

CULINARY STATION

Let’s Dine in

Mexico Tonight! deepasanjaiyan@gmail.com

Today as Indian food is gaining popularity globally, world cuisine is gaining popularity in India. Mexican food is one of the favorites among young and old. Who doesn’t love Nachos at the cinema? But Mexican food is not just nachos and tacos. Here are a few recipes, which you can try out the next time you are having friends over for dinner

Guacamole Ingredients Avocados- 2 peeled & pitted Tomatoes- 1 cup chopped Coriander leaves 1/4 cup chopped Lemon juice -2 tablespoons Jalapeno pepper- 1 seeded & minced (optional) OrGreen chilli, 1-2 seeded & minced Ground pepper & salt to taste

Method Mash avocados in a bowl until creamy. Mix tomatoes, onion, coriander leaves, lemon juice and jalapeno pepper/green chilli into the mashed avocado until well combined; season with salt and black pepper.

44 September 2017

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September 2017

Mexican Grilled Chicken Ingredients

Cumin – 1/2 teaspoon

Chicken thighs – 8 or Chicken breast on the bone –4 For marinade

Salt – 1 teaspoon

Onion– 1/2 Garlic clove - 1

Black pepper- 1/2 teaspoon Paprika /red chilli powder – 1 teaspoon

Coconut oil /Olive oil– 1/4 cup

Juice of 1 lime or 2 tablespoon apple cider vinegar

Mexican oregano – 1/2 teaspoon

Coriander leaves – 1 handful

Method •P ut all the marinade ingredients in a blender or food processor and make a puree.

• Take a large bowl, put the marinade in it and then add the chicken pieces into the bowl. Rub the marinade onto the chicken pieces. (* If you have a large zip-lock bag put everything into it and shake it around) •R efrigerate for a minimum of 2hours. For best results marinate overnight.

•R emove the chicken from the marinade and place it on a hot grill pan.

• Turn occasionally to cook the chicken thoroughly.

• S erve hot with fresh salad on the side.

46 September 2017

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Madrass Tiffin Centre Beside Federal Bank, Kowdiar-Devasomboard, Kowdiar, Thiruvananthapuram Kerala 695003 // 0471 231 4040

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September 2017

Mexican Cchurros Ingredients All- purpose flour – 1 cup Vanilla extract – 1 teaspoon Brown sugar – 2 tablespoons Unsalted butter – 4 tablespoons Cinnamon powder – ½ teaspoon

Eggs – 4 to 5 Salt – ¼ teaspoon Sugar- ½ cup Water – 1 cup Oil for frying

Method To make Churros: • I n a saucepan,heat the 1cup of water, butter, vanilla extract, sugar and salt over medium heat until the water start to bubble (* Don’t let it boil).

•A dd the flour all at once and stir briskly with a wooden spoon till it is well mixed and no lumps of flour remain.

• R emove from heat, then add thefour eggs - one at a time, beating with a wooden spoon till you get a soft and glossy dough that keeps a ‘hook’ shape when the spoon is pulled from the dough; if it does not thenadd the 5th egg.

• Transfer the dough into a piping bag fitted with a star nozzle.

•P our oil into a frying pan and heat over medium heat till small bubbles form at the bottom.

•C arefully pipe the dough into the oil, use a scissors to cut the churros at about 6 inches strips. (*Avoid overcrowding the pan, as it will make the churros soggy).

• F ry the churros till it is golden brown on all sides and drain onto paper towels.

• Put the sugar and cinnamon powder in a paper or zip-lock bag and shake well.

• Toss the churros in the sugar-cinnamon mix till it is well coated.

• S erve with a cup of hot chocolate.

48 September 2017

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September 2017

Metro Update

Spices Board and J&K Govt. to jointly promote marketing & quality improvement of

saffron S

tepping up its efforts to promote marketing and upgrade quality of saffron, the Spices Board has teamed up with the Jammu and Kashmir government to boost produce and improve value addition of the signature Kashmiri spice for its consumption and trading in both domestic and international markets.

The Board and the state government are also going full throttle to secure GI (geographical indication) registration for 50 September 2017

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September 2017

authentication of high quality saffron from Kashmir.

The issues regarding the saffron trade came up for thorough deliberations at a two-day ‘National Seminar on Saffron’ in Srinagar recently.

Delivering the keynote address, Spices Board Chairman Dr. A Jayathilak said the board and the J&K government are working in tandem for getting the GI registration for saffron. “The Codex Committee on Spices and Culinary Herbs has initiated the development of Codex standard for saffron at its 3rd session held in Chennai in February 2017,” he informed.

The saffron trade would get a fillip by addressing the issue of post-harvest management, especially for drying and storage, in order to retain the colour, aroma and flavour of the spice

The saffron trade would get a fillip by addressing the issue of post-harvest management, especially for drying and storage, in order to retain the colour, aroma and flavour of the spice, he said.

“Spices Board has always evinced keen interest in the promotion of saffron in both domestic and international markets, particularly in food, beverage, cosmaceutical, perfumeries and other segments to enhance the consumption through trade delegations, participation in international exhibitions and buyer-seller meets,” Dr Jayathilak noted.

The seminar, organised by S K University of Agricultural Science & Technology (SKUAST) of Kashmir and Agriculture Production Department, Govt. of J&K, was inaugurated by Minister for Agriculture Production Mr Ghulam Nabi Lone.

Mr Zahoor Ahmad Mir, Minister of State for Forest, Ecology and Environment; Shri Sundeep Kumar Nayak, Principal Secretary, Agriculture Production Dept, J&K; Prof Nazeer Ahmed, Vice Chancellor, SKUAST; and Mr Altaf Aijaz Andrabi, Director of Agriculture, J&K, were among those who attended the seminar.

Dr Jayathilak said Spices Board is promoting the setting up of common mini-processing facilities and value addition units to improve the marketability of saffron in the saffron- growing areas by farmer groups. “We have recently 52 September 2017

supported a producer group in Pampore by providing Rs 15 lakh as grant-inaid towards 75 per cent of the cost of machinery and equipment for setting up of mini-processing and value addition unit,” he informed.

Observing that aggregation is a major challenge in saffron production and marketing, he said formation of Spices Producers Societies is being encouraged to boost aggregation of the produce, common processing, value addition, and direct marketing of the spice between growers and exporters, processors and institutional buyers.

“Such a measure will help maintain the quality throughout the supply chain and ensure better price realisation for the growers by eliminating the middlemen from the supply chain,” he noted.

Dr Jayathilak assured providing handson training to the technical personnel

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of the state government’s Agriculture Department on the protocols for testing of saffron in Spices Board’s Quality Evaluation Laboratories. He also stressed the need for popularizing the simple tests evolved for checking the adulteration in saffron by consumers.

Sponsored by the Union Ministry of Agriculture, National Horticulture Board, Spices Board and J&K Bank, the seminar focused on production and market promotion of Kashmiri saffron in domestic and international trade.

The Saffron Production and Export

Development Agency (SPEDA), set up by the Spices Board with J&K Govt. Chief Secretary and Union Commerce Secretary as Co-chair, along with 17 members representing various stakeholders, has been pro-active in coordinating the programmes and projects for R&D, domestic marketing, quality, consumption, promotion and export of saffron.

India is a leading producer of premium and finest quality saffron in the world and Kashmiri saffron has been a recipient of the Great Taste Award, the world’s most coveted award for artisan and specialty food producers.

Gurucharanam Saranam

+91 471 2419313, 8606083000, 8606084000

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September 2017

Focus Event

HOME STAYS & RURAL TOURISM TRAVEL MEET 2017 K

erala Homestay and Tourism Society (Kerala HATS) is proud to announce the 2nd edition of Homestays and Rural Tourism Travel Meet 2017 that will be organized from 15th September to 17th September, 2017 at the Bolgatty Convention Centre, Kochi. Homestays & Rural Tourism Travel Meet 2017 aims to prepare the tourism industry to understand the value & importance of homestays, & serviced villas of Kerala. It aims to turn the focus on Rural Tourism, particularly in Kerala and seeks to provide a window of opportunity to the Homestay segment in Kerala by providing them with a platform to showcase themselves to the travel & tourism industry in India and abroad.

56 September 2017

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September 2017

Shopping

Future Home Mart

Providing Health

& Luxury with Spine Care Mattress

A

perfect mattress is what would provide a blissful slumber. As we spend almost a third of the day on the bed, mattress carries a lot of significance. Future Home Mart brings you a solution to get a good sleep. Spine Care Mattress from this unique business centre provides health and luxury in equal measures. An innovational approach is taken to provide excellent support to the spine.

58 September 2017

Exhaustive research has gone in to production of Spine Care Mattress. It differs a lot from the conventional mattresses.

It supports the body with appropriate distribution of weight. This mattress which supports the spine brings about a comfortable sleep with the elimination of pressure points and reducing pressure to the spine. Body temperature of the individual is adapted by the Spine Care

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September 2017

Exhaustive research has gone in to production of Spine Care Mattress.

It differs a lot from the conventional mattresses. mattress. Moisture absorbing process and the antibacterial content prevents growth of mold and survival of bacteria in the mattress.

Perfect bonding of the mattress provides a cushioning effect and relieves pressure. The foam used is sensitive to temperature, which works out best for the user. Effective blood circulation is maintained due to elimination of pressure points. The bonding of premium foam and memory foam allows the mattress to be softer and brings about a cooling effect for the user. The use of polyester satin gives the mattress a smooth exterior. The unique layering system ensures the mattress is enhanced in comfort and durability with excellent spinal positioning on the mattress.

Address - Future Home Mart,Vazhayila Thiruvananthapuram,Kerala Mob : 9 072302151/9072302152 9072302153

A tranquil sleep would do wonders to the body. And for this get a Spine Care mattress from Future Home Mart, located at Vazhayila and Kallambalam in Thiruvananthapuram.

60 September 2017

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September 2017

Hospitality

The Waterfront

Granary

India’s First

Museum Hotel

N

estled amidst the warm buzz of Mattancherry’s ancient bazaar, India’s First museum hotel sits ensconced in an 1877 granary that abuts the serene Cochin waterfront channel on one side and opens out onto the bazaar road on the other.

The charming pitched roof, terracotta tiled structure was transformed from its earlier days as a granary and later a godown that stored ayurvedic herbs into a quaint museum hotel by the Ebrahim Brothers.

Afthab and Arshad Ebrahim, hailing from the Singeri family of Kutchi Memon descent. The family migrated from Gujarat in the early 1800’s to Cochin and have shared valuable pieces of their family history at the hotel.

Rare family photographs and artefacts showcase an era that has been frozen in time. The museum hall on the round 62 September 2017

floor houses a collection of sculptures, manuscripts, furniture and more that date back centuries and tell many a tale.

Traditional Kutchi recipes handed down the generations also feature in the menu.

The teeming bazaar outside the hotel has been trading fragrant spices, rice and pulses for centuries. The sourcing point for ancient traders from across the world the bazaar followed the barter system for centuries.

Silk, pottery and medicinal herbs were boarded onto wooden ships to Europe.

Ancient pitched roof buildings sits cheek by jowl while traders still conduct their business in rice, pulses, tea and spices.

On the other side of the hotel lies the Mattancherry channel, the waterway that connects the ocean to the port and backwaters. On the opposite shore

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The charming pitched roof, terracotta tiled structure was transformed from its earlier days as a granary and later a godown that stored ayurvedic herbs into a quaint museum hotel by the Ebrahim Brothers. is Willingdon Island, built by Sir Robert Bristow, housing the port authority offices, wharfs and terminals for ships to berth when they call on Cochin Port.

Address6/641, Bazaar Road, Mattancherry, Cochin,682002, Kerala, India.

Call Us: +91 484 2211 777 / 2211177

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September 2017

Metro Event

Global Spiritual Conclave Ends with a Call to Revisit and Reinforce Dharma

T

he Global Spiritual Conclave organized

by Santhigiri Research Foundation reiterated the noble ideas and ideals of Dharma for the welfare of the whole humanity and the entire cosmos and to facilitate their crosspollination for fostering peace and harmony in the world so that dharma becomes a veritable force for celebration of happiness and plenitude all over the troubled globe. The delegates after deliberations decided that dharma is the foundation of human civilization and the cosmic order itself, and it has to be sustained and nourished keeping in view the changing needs of the age for the survival of humanity. In India in particular Dharma has been foundational tenet for all aspects of human life and it is our bounden duty to revisit them, reinforce them and put them to practice. Dharma and polity have very close connection, the former providing base and guiding principles to the latter.

The Spiritual Conclave organized as

64 September 2017

part of the Navati celebrations of Navajyothisri Karunakara Guru saw the participation of eminent academicians and spiritual leaders from India and abroad. Eminent academicians presented papers on different aspects of dharma, its interpretation and application in different traditions.

As a prelude to the Global Spiritual Conclave, Santhigiri Research Foundation organized a National Seminar on ‘Sanatana Dharma – The Philosophy of Navajyothisri Karunakara Guru’. The Program was inaugurated by Prof. Mark Juergensmeyer, Head of the Depart, Global Studies and Sociology, University of California, who is a well known American scholar in religious studies and sociology and a writer best known for his studies of religious violence and global religion. ‘We have to realize humanity and must seek spirituality and love others in this global spiritual era’, said Prof. Mark Juergensmeyer, inaugurating the National Seminar. Prof.

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In India in particular Dharma has been foundational tenet for all aspects of human life and it is our bounden duty to revisit them, reinforce them and put them to practice.

Mark mentioned that Santhigiri Ashram has given a kind of message that we need to be convinced by our experiences, not by our knowledge or technology and said that the news based on religious terror is always disturbing. In the global age, we have become technocracy and that everyone including the Media needs a breaking news. Today, we can master the world with the power of technology. www.metromartdaily.com

The positive side of the global age is that it brings some evolution in our life, the evolution of connectivity, evolution of wisdom and evolution of power, he added in his speech. The function was presided over by Prof. Manoranjan Mohanty, Honorary Fellow, New Delhi Institute of Chinese Studies. Swami Navananma Jnana Tapaswi, Director, Santhigiri Ashram delivered the keynote address and Dr. K. Gopinathan Pillai, Chief Fellow, Santhigiri Research Foundation introduced the theme of the Seminar. Swami Gurumitran Jnana Tapaswi, Joint Secretary Santhigiri Ashram, Swami Navananma Jnana Tapaswi, Director, Santhigiri Ashram, Prof.

S. Panneerselvam, Former Head, Dept. of Philosophy, University of Madras, Prof.

Sreekala M. Nair, HOD, Dept. of Philosophy, Sri Sankaracharya Sanskrit University, Kalady and Sri. P.K. Unnikrishna Prasad, General Convener, Santhigiri Advisory Committee also attended the sessions and spoke on the significance of the September 2017

teachings of Navajyothi Sree Karunakara Guru and its relevance to the present age. Prof. Manoranjan Mohanty said that the philosophers should take up studies in Santhigiri School of Thought, which is unique.

The Global Spiritual Conclave was inaugurated by Sudarshan Bhagat, Deputy Agricultural Minister, Govt. of India. The Minister said that Kerala has given birth to great spiritual teachers like Sri Sankara, Sri Narayana Guru and others who have greatly contributed to the socio-cultural transformation of India. Kerala has perpetuated this legacy and its status as the Gods Own Country through Navajyothi Sree Karunakara Guru. Through Sishya Poojita, the venerable among the disciples, the Guru has kept alive the flow of wisdom transmission after His physical departure, he said. There existed a rich spiritual culture in India. However, over the ages, this rich spiritual culture has undergone distortion in the hands of selfish groups.

Today, man is getting alienated from the enriching wisdom of sages in his struggle for fulfilling the necessities of life, he mentioned. Prof. S.R. Bhatt, Chairman, Indian Council of Philosophical Research presided over the function. In his speech Prof. Bhatt said that Dharma has been a pivotal and pervasive concept and overriding principle in different forms in all cultures and civilizations of the world and it has played an important and cardinal role in guiding and shaping our view of Reality and way of life. The universal principles of peaceful co-existence, cooperation, mutual care and share, non-violence, friendliness, compassion, peace, truth, honesty, selflessness etc. have been integral part of 66 September 2017

Kerala has given birth to great spiritual teachers like Sri Sankara, Sri Narayana Guru and others who have greatly contributed to the socio-cultural transformation of India. dharmic ethics of the Vedic exhortations and these have been reiterated by Buddha, Mahavira, Nanak and all sages and seers of India time and again. Well-being of the total cosmos was the paramount consideration of the Indian thinkers, he added.

Venerable Banagala Upathisa Thero, President of Sri Lankan Mahabodhi Society, Venerable Thic Tam Duc, Associate Professor, Buddhist Research Institute, Vietnam were the chief guests in the inaugural function. Swami Chaitanya Jnana Tapaswi, General Secretary Santhigiri Ashram, Padmasri D.R. Karthikeyan, former Director of Central Bureau of Investigation, Padmasri J.S. Rajput, former Director, National Council of Educational Research, Prof. Sreekala M. Nair, Dept, of Philosophy, Sri Sankaracharya Sanskrit University, Kalady and Dr. S.S. Unni delivered speeches.

Dr. K. Gopinathan Pillai, Fellow, Santhigiri Research Foundation welcomed the gathering and Prof. K. Rajashekaran Nair, Fellow, Santhigiri Research Foundation gave vote of thanks.

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September 2017

Shopping

Accurate Trade Links - Weighing Made Easy and Accurate A

ccurate Trade Links is the brainchild of Harish R., who on completing his Diploma in Electonics, embarked on this line of business in 1998. Accurate Trade Links offers a range of weighing scales that give excellent outputs in terms of precision in weight measurement. There are over 500 models of weighing scales ranging from 0.000001g to 100 ton capacity offering ease of functioning for small, medium and large scale weighing requirements.

The showroom of Accurate Trade Links in Thiruvananthapuram is also well equipped as a service centre.

This leading weighing scale manufacturing and trading firm has received approval of Kerala State Legal Metrology Department to sell as well as service electronic weighing scales across the length and breadth of the State. The firm’s service centres located at Attingal, Neyyatinkara, Nedumangadu, and Kollam provides quality support and service to its customers. During its almost two decades of functioning, Accurate Trade Links has gained a huge customer base of more than 20,000 – of which, around 200 are prestigious brand leaders in their own field

68 September 2017

The firm’s service centres located at Attingal, Neyyatinkara, Nedumangadu, and Kollam provides quality support and service to its customers.

– be it from construction, governmental, hotels, pharmaceuticals, laboratories, supermarkets or transport.

It is the sincere approach to business and the hard work put in by Mr. Harish that has enabled Accurate Trade Links to gain a distinguished status in this field of business. Hailing from Palakkad, soon after completing his studies, Mr. Harish has made Thiruvananthapuram to be his centre of business. Currently he resides in the city with his wife and two children. He states the existence of industrial and retail sector

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in large numbers in Thiruvananthapuram is business-friendly. His wife supports him in the functioning of Accurate Trade Links.

It was the sole effort of Harish during the initial stages that has transformed Accurate Trade Links to its market leading status.

Tabletop, Platform, Bench, Hanging, Laboratory, Industrial and other Premium Models include the types of scales available at Accurate Trade Links. Essae, CAS, Phoenix, Asthra, Casio, Citizen and LCS are some of the top brands that are sold here and complete support and service for these brands is provided here. ATL POS designed for weighing and cash control in the open retail market is a product from Accurate Trade Links. Electronic Cash Register Scale which is an integrated facility of Weighing Scale, Cash Register & Thermal Printer and the Barcode Label Printing Scale come under ATL POS. Accurate Trade Links also offer products which are tailored to customer specifications. The application and engineering support that is offered by well-trained and highly experienced staff 70 September 2017

of this firm has lead to increased customer base.

ATL Casio, manufactured by Accurate Trade Links provides ease of operation for users.

Weighing cum billing solutions developed at Accurate Trade Links is enhanced with a mobile app technology. Remote, yet full control of equipments kept at different locations is enabled through this app. This is achieved through Cloud technology.

Data access, verification, input, etc. is made easy through this internet-based facility.

The firm has received Legal Metrology approvals for their models in weighing scales.

Efficient customer support and highquality products enable Accurate Trade Links to be a leader in electronic weighing scale distributorship.

Contact- Accurate Trade Links T.C.26/640(3), Future Centre, Oottukuzhy Rd, Oottukuzhy, Thycaud, Thiruvananthapuram, Kerala 695001 Mob 098471 41007

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Health

DEW Clinic Promoting

Health Consciousness

D

EW Clinic’s maxim is promoting and assisting people to live a healthy life.

This clinic set up by Dr. Suresh Kumar provides specialized treatments for Diabetes, Osteoporosis, Obesity, Thyroid and offers complete Wellness programs.

Dr. Suresh Kumar is a well-recognized medical professional with over 20 years of practice. He has done fellowships in various esteemed medical institutions in Australia.

Over two decades he has strived to increase the well being of patients through his treatment interventions and modalities in internal medicine, endocrinology and other metabolic specialties. Two-and-ahalf decade spanning medical career has seen him taking up several advanced research works, which are published and highly acclaimed. Dr. Suresh Kumar has penned the book ‘Live Well with Diabetes,’ which provides a detailed insight in to diabetic conditions and offers steps to achieve a diabetes-free life. Participating in major conferences across the world and conducting talk sessions he creates

72 September 2017

Having a clinic easy to access and having a specialized doctor to effectively address your total health conditions is what patients look for. awareness among public on medical conditions, primarily in diabetic and endocrinology. His philanthropic efforts include his involvement in Swasthi Charitable Society, which supports needy patients in receiving medical treatment and obtaining livelihood.

Pediatric, adolescent and old age diabetic patients are provided treatment for diabetes at DEW Clinic. Advanced therapeutic modalities and treatment facilities at DEW Clinic make life a lot easier

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International & Domestic

Tour Operator

Please Contact

7025155699 9961034446

Asia | Europe | Africa | Australia | America NASHE TOURS

NASHE TOURS & TRAVELS Trivandrum | Cochin | Calicut

Kerala State Power & Infrastructure Finance Corporation Limited (A Government of Kerala Undertaking) KPFC Bhavanam, Vellayambalam, Sasthamangalam (PO) Thiruvananthapuram – 695010 Ph: 04171-2735533, 2735522 MD E.mail : kspifc@asianetindia.com Website : www.kspifc.com, FAX: 0471-2735511 Formerly Kerala Power Finance Corporation Ltd.

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September 2017

for diabetic patients. Patients who have pre-existing diabetes could take up the Diabetic complication assessment at DEW Clinic which looks into underlying conditions and provides preventative measures for neuropathic pains, erectile dysfunction, diabetic foot problems, and advises on risk management on cardiovascular diseases and high cholesterol abnormalities. Anodyne treatment for relief of neuropathic symptoms is provided at DEW Clinic.

People facing problems due to obesity can avail of assistance at Obesity clinic of DEW Clinic, so as to prevent health problems associated with obesity.

Weight loss techniques are imparted, since even modest weight loss can improve or prevent the health problems associated with obesity.

DEW Clinic offers best-in-class diagnosis and management of thyroid hormone disorders. Effective evaluation and appropriate treatment are offered at this clinic for thyroid disorders including thyroid nodules, hypo/hyperthyroidism, etc. Prevention is better than cure in osteoporosis, as it is the case in other diseases. Proper maintenance and surveillance of bone conditions is a must to prevent osteoporosis. DEW Clinic offers cares and measures for preventing and treating this bone condition at its Osteoporosis clinic.

The anti-aging treatments at DEW Clinic prevent age-related diseases, improve

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Dr. Suresh Kumar MD, FACE, GDip Endo (UK) Fellowship in Endocrinology & Metabolism ( Australia) Fellowship in Diabetology (RPAH, Sydney) Grand Diploma in Diabetes (Australia) Consult in Diabetes, Endocrinology & Metabolic -disorder the current state of health and enable to achieve fulfillment in life. A series of measures are required to attain and maintain a healthy lifestyle. These include adequate nutrition, regular physical activity and effective stress handling. At DEW clinic, multi-dimensional health screenings are done to bring about positive lifestyle changes. The state-of-the-art in-house lab facilities are a boon to patients who are in need of screening tests.

Having a clinic easy to access and having a specialized doctor to effectively address your total health conditions is what patients look for. And Dr. Suresh Kumar provides just that in DEW Clinic located at Vellayambalam, Thiruvananthapuram. This Diabetes Endocrine and Wellness Clinic gives stress on overall development of a patient’s healthy living.

Get in touch DEW CLINIC ‘Padmasree ‘ , Vellayambalam Sasthamangalam po Trivandrum, Pin-695010 Tel 91 471 272 3737 Mob: +91 9895324422 Email: drsuresh100@gmail.com www.dewclinic.com www.facebook.com/dewclinictvm

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September 2017

Tourism

Experience Holistic Ayurvedic Treatments & a Blissful Stay

@Krishnatheeram Ayur Holy Beach Resort

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ajestically set on the coastline of Arabian Sea at Varkala is the Krishnatheeram Ayur Holy Beach Resort.

It is the first resort to have received Green Leaf Certification, Kerala. For over 14 years the resort has hosted domestic and international guests to experience a relaxing stay.

The resort is built and located in a pleasant setting allowing guests to enjoy the harmony of nature. The nearby red laterite cliff of Varkala is a sight to behold.

Adding to that is the natural mineral springs from the cliff which purifies the body and mind. Varkala is the only place in South India where a combination of both these is found. Papanasam Beach and

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Janardhanaswamy Temple are situated in walking distance from the resort. Lovers of water sports would find plenty to do in Varkala.

Relax at Krishnatheeram Resort with the breezing sea, music made by sea waves, and a grand view of the red cliff. The intimate settings would leave everlasting memories for honeymooners. Apart from the amazing view of the sea, the resort also has a crystal clear swimming pool.

The view of the sea from this pool is quite picturesque. Guests would wonder at the environment-friendly traditional cottage setting, in which personalized service and state-of-the-art facilities is provided. The beauty of the land is preserved.

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at Krishnatheeram is much talked about by foodies.

Guests would wonder at the environment-friendly traditional cottage setting, in which personalized service and state-of-the-art facilities is provided. The beauty of the land is preserved.

The multi-cuisine restaurant – Prakrithi – offers holistic health foods and other pure vegetarian food. This restaurant also offers Jain food. Those who wish to enjoy the sea food delicacies can do so at the open air restaurant at this resort. Sea food platters

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Krishnatheeram Resort has one more feather to its cap – Total Ayurvedic treatment facilities. The original form of Ayurveda is followed at this resort. Staff at this resort is qualified and experienced in Ayurveda and upholds the distinctive tradition of Ayurveda on all treatment forms provided. Detoxification programs, rejuvenation therapies and other personalized curative treatment modalities are offered at Krishnatheeram. Those who wish to soothe their souls can rejoice – the Yoga master at this resort guides them through different stages of Yoga.

Overlooking the sea is the meditation center which calms the nerves and leaves you in a joyful state.

Stay at Krishnatheeram Ayur Holy Beach Resort to experience harmonic healing of body and soul.

September 2017

Dining

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365 days “SADHYA”

very day is a ‘Sadhya’ day at Mother’s Veg Plaza. This vegetarian restaurant prepares food with a variety of vegetables and Indian spices cooked to create tasty dishes.

The dishes served along with the boiled rice include Parippu, Sambar, Rasam, and Pulisseri. The side dishes include the

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traditional Olan, Kaalan, Pachadi, and Thoran. Boli and two or three kinds of Payasam – the traditional dessert – is served at the end of the meal. Mother’s Veg Plaza offers an assorted 15 curries on a tender banana leaf. The full course meal is quite appetizing and scrumptious. The vegetarian Sadya is healthy and nourishing.

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This vegetarian restaurant prepares food with a variety of vegetables and Indian spices cooked to create tasty dishes.

The dishes served along with the boiled rice include Parippu, Sambar, Rasam, and Pulisseri.

The regular and repeat customers keep the restaurant busy, especially during the lunch time. Mother’s Veg Plaza can be reached at 0471-4012255 or better yet visit this restaurant located at Bakery Junction, Thiruvananthapuram. No need to wait for the festival season to experience the richness of Kerala style Sadya. >> Mothers Veg Plaza Bakery Junction, Near Russian Culture, Palayam, Thiruvananthapuram, Kerala 695034,/Tel - 0471 401 2255

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September 2017

On Face

Giving Priority to Social

Commitments K

rishnakumar is the President of NSS Neyyatinkara Taluk Union and State General Secretary of Kerala Classified Hotel and Resorts Association (KCHRA). He has served as the director of Handicraft Development Corporation and has also served as a member of Handloom Advisory Board. He was born in a weaver’s family in Kottukal and still cherishes his roots and upbringing. He has also actively participated in Trade Union. He has kept away from political activism since he became an active participant of NSS community organization.

He believes that the advent of industrialization has led to hardships for labourers in the weaving industry. He feels the government is taking all steps to ensure the preservation and continuity of traditional forms of weaving. Remembering his weaving background, Krishnakumar has taken utmost care to maintain and secure the machinery and tools of weaving used by his family in his native place.

Kottukal Krishnakumar runs a handloom 80 September 2017

Kottukal Krishnakumar and handicraft business, in turn ensuring employment generation for workers skilled in weaving. His values-based living of life is steadfast even in his role as a businessman.

His refusal to start a bar in his star-rated resort is just an example of his faithfulness towards the values he holds close to his heart.

Kottukal Krishnakumar says resolutely, ‘Social work is my first priority and business holds only a distant secondary position.’

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September 2017

The Picture Page

asad ha Pr

Smit

Pretty reflection of a fallen tree on a calm mirror like stream seen through an opening amidst a canopy of bamboo trees , which are bending but not breaking, flexible yet firmly rooted , creating a surreal setting in the deepening darkness. One of Mother Natures stunning masterpieces .

Photographed by Smitha Prasad | Location : Kannadichola , Wayanad 82 September 2017

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September 2017

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