All the Best
Last year’s Best of Santa Cruz County was a testament to perseverance. Following two years of pandemic-induced hardships and uncertainty, the community came out of lockdown with a newfound commitment to support all things local. People rallied around the businesses they love and consciously kept money here in the county instead of giving it to Amazon.
This year, the region has been tested yet again, with an onslaught of devastating storms causing destruction countywide. Yes, several old and new businesses shuttered due to unavoidable circumstances that began to hit over three years ago. But resilience has kept doors open to many favorite spots, from Capitola and the Santa Cruz Mountains to the Westside and south county.
STAFF
Publisher
Dan Pulcrano
Editor
Adam Joseph
Contributors
Mark C. Anderson
Erik Chalhoub
DNA
Erin Malsbury
Aiyana Moya
Andrew Steingrube
Stuart Thornton
Mat Weir
Photographer
Tarmo Hannula
Director of Creative Services
Cindy Couling
Mandatory evacuations were ordered, and floodwaters hit hard. Yet, our readers still showed their unwavering support for the community, demonstrated by the thousands of votes we received from residents—longtime and those new to the area—showing appreciation for all the people, places and things they hold near and dear.
Santa Cruz County’s heart still beats strong, and, as you’ll read in our Editor’s Picks section, which includes “Best Sounding Horn,” “Best Addams Family Dive Bar” and “Best Place to Switch Up Your Coffee Order,” this slice of Central Coast paradise will always be the perfect amount of weird. Enjoy reading our 2023 issue of Best of Santa Cruz County.
ADAM JOSEPH | EDITORProduction Director
Sean George
Design Coordinator
Deb Fisher
Designers
MacKenzie Alameda
Jennifer Meyer
Sam Miranda
Elena Razgonov
Heather Tsang
Advertising Director
Debra Whizin
Advertising Reps
Lisa Buckley
Kate Kauffman
Sue Lamothe
Ilana Rauch Packer
Accounting
Aurene Pokorny
Circulation Manager
Shannen Craig
General Manager
Lee May
Cover Design by
Heather Tsang
FOOD & DRINK
FOOD & DRINK
Acai Bowl
CAFÉ BRASIL
1410 Mission St., Santa Cruz, 429-1855, cafebrasil.us
RUNNERS-UP SAMBA ROCK ACAI CAFÉ, AMAZON JUICES
Appetizers
THE CROW’S NEST
2218 E. Cliff Drive, Santa Cruz, 476-4560, crowsnest-santacruz.com
RUNNERS-UP
SHADOWBROOK, VENUS SPIRITS COCKTAILS & KITCHEN – WESTSIDE
Bagel
BAGELRY
320 Cedar St., Santa Cruz, 429-8049; 1636 Seabright Ave., Santa Cruz, 425-8550; 4763 Soquel Drive, Soquel, 462-9888, bagelrysantacruz.com
RUNNER-UP FIREFLY CAFÉ
Bakery
THE BUTTERY
702 Soquel Ave., Santa Cruz, 458-3020, butterybakery.com
RUNNERS-UP
GAYLE’S BAKERY, COMPANION BAKESHOP
Barbecue
APTOS ST. BBQ
8059 Aptos St., Aptos, 662-1721, aptosstbbq.com
RUNNERS-UP MISSION ST. BBQ, COLE’S BBQ
Bar Food
PARISH PUBLICK HOUSE
841 Almar Ave., Santa Cruz, 421-0507; 8017 Soquel Drive, Aptos, 708-2036, theparishpublick.com
RUNNERS-UP
VENUS SPIRITS COCKTAILS & KITCHEN –WESTSIDE, THE HIDEOUT
Best New Restaurant VENUS BEACHSIDE
1 The introduction of a sister spot to Venus Spirits Cocktails & Kitchen (on the Westside) presented one of the most anticipated openings of 2023, and lived up to the hype.
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The base formula that’s made it an immediate hit: craft cocktails done with its distillery’s spirits, including the flagship gin, and local producedriven California fare with a splash more seafood than the original.
Beachside took over Café Rio on the Esplanade at Rio de Mar beach, a peachy spot, and soon added Venus Pie Trap next door, featuring pizza pies, dessert pies, coffee, bagels and more.
Fried chicken, steamed clams, from-scratch cornbread and other homespun items lead the way on the food front.
A thoughtful overhaul of the space began during low season and aims to be complete by early summer. MARK C. ANDERSON
Bread
COMPANION BAKESHOP
2341 Mission St., Santa Cruz, 252-2253; 7486 Soquel Drive, Aptos, 612-6655 companionbakeshop.com
RUNNERS-UP
GAYLE’S BAKERY, MANRESA BREAD
Breakfast
SANTA CRUZ
ZACHARY’S RESTAURANT
819 Pacific Ave. 427-0646, zacharyssantacruz.com
RUNNERS-UP
WALNUT AVENUE CAFÉ, HARBOR CAFÉ
FOOD & DRINK
<<< APTOS / SOQUEL RED APPLE CAFÉ
783 Rio Del Mar Blvd., Aptos, 685-1224, redappleaptos.com
RUNNERS-UP SILVER SPUR, SUNRISE CAFÉ CAPITOLA
AVENUE CAFÉ
427 Capitola Ave. 515-7559
RUNNERS-UP GAYLE’S BAKERY, ZELDA’S ON THE BEACH SCOTTS VALLEY/SLV HEAVENLY ROADSIDE CAFÉ
1210 Mount Hermon Road, Scotts Valley, 335-1210, heavenlyroadsidecafe.com
RUNNERS-UP AUNTIE MAME’S, ROCKY’S CAFÉ
WATSONVILLE COWBOY’S CORNER CAFÉ
946 Main St., 761-8996, cowboycornercafe.com
RUNNERS-UP RED APPLE CAFÉ, BEACH STREET CAFÉ
Brunch
HARBOR CAFÉ
535 7th Ave., Santa Cruz, 475-4948, harborcafesantacruz.com
RUNNERS-UP THE VIEW AT CHAMINADE, CROW’S NEST
Burger
SANTA CRUZ BURGER.
1520 Mission St. 417-0419, burgerlovesbeer.com
RUNNERS-UP
BETTY BURGERS, JACK’S HAMBURGERS
APTOS/SOQUEL
BETTY BURGERS
415 Trout Gulch Road, Aptos, 612-6668, bettyburgers.com
RUNNERS-UP PARISH PUBLICK HOUSE, THE HIDEOUT
CAPITOLA
BETTY BURGERS
1000 41st Ave. 475-5901, bettyburgers.com
RUNNERS-UP
EAST END GASTROPUB, CARPO’S RESTAURANT
SCOTTS VALLEY/SLV
MALONE’S GRILLE
4402 Scotts Valley Drive, Scotts Valley, 438-2244, malonesgrille.com
RUNNERS-UP
BRUNO’S BAR AND GRILL, TWO DOORS
WATSONVILLE
WOODEN NICKEL
1819 Freedom Blvd., Freedom, 724-2600
RUNNERS-UP
FAT BOY BURGERS AND GRILL, CALIFORNIA GRILL OF THE PAJARO VALLEY
Burrito
SANTA CRUZ
TACOS MORENO
1053 Water St.,429-6095
RUNNERS-UP
TAQUERIA VALLARTA, TAQUERIA SANTA CRUZ
APTOS/SOQUEL
MANUEL’S MEXICAN
RESTAURANT
261 Center Ave, Aptos, 688-0911, manuelsrestaurant.com
RUNNERS-UP
EL CHIPOTLE TAQUERIA AND RESTAURANT, TAQUERIA LOS GORDOS
CAPITOLA
TAQUERIA VALLARTA
893 41st Ave., Santa Cruz, 464-7022, enjoytaqueriavallarta.com
RUNNERS-UP
TACOS MORENO, MIJO’S TAQUERIA
SCOTTS VALLEY/SLV
TAQUERIA LOS GALLOS
18 Victor Square, Ste. A, Scotts Valley, 439-9803
RUNNERS-UP
TAQUERIA VALLARTA, LA CHIMICHANGA CANTINA
WATSONVILLE
EL FRIJOLITO
11 Alexander St., 724-8823
RUNNERS-UP
SUPER TAQUERIA, RANCH MILK MARKET
Calamari
THE CROW’S NEST
2218 E. Cliff Drive, Santa Cruz, 476-4560, crowsnest-santacruz.com
RUNNERS-UP
CAFÉ CRUZ, WEST END TAP & KITCHEN
Caterer
BARBARA & COMPANY
2431 Chanticleer Ave., Santa Cruz, 426-6051, barbara-company.com
RUNNERS-UP
FIVE STAR, BUSY BEE CAFÉ & CATERING
Cheap Eats
CHARLIE HONG KONG
1141 Soquel Ave., Santa Cruz, 426-5664, charliehongkong.com
RUNNERS-UP
PRETTY GOOD ADVICE, SCRUMPTIOUS FISH AND CHIPS FOOD TRUCK
Cheese Selection
SHOPPER’S CORNER
622 Soquel Ave, Santa Cruz, 423-1696, shopperscorner.com
RUNNERS-UP
STAFF OF LIFE, CHEESE SHOP 831
Chinese Cuisine
CANTON
900 41st Ave., Santa Cruz, 475-8751, cantonsantacruz.com
RUNNERS-UP
PANDA INN, RED PEARL
Chocolatier
DONNELLY FINE CHOCOLATES
1509 Mission St, Santa Cruz, 458-4214
RUNNERS-UP
MACKENZIES CHOCOLATES, ASHBY CONFECTIONS
Thank You For Voting Us Best Yoga Studio
Pleasure Point Yoga wishes you an inspired heart enriched with love, compassion, hope, expansion, and joy!
We are here for your practice and continued commitment to Self-Care, Self-Love, alignment of Mind, Body & Spirit, and Soul Expansion
FOOD & DRINK
719 Swift St. Ste. 56, Santa Cruz Abbott Square, 725 Front St., Santa Cruz, catandcloud.com
RUNNERS-UP
VERVE, 11TH HOUR COFFEE
Cookies
PACIFIC COOKIE COMPANY
1203 Pacific Ave., Santa Cruz, 429-6905, pacificcookie.com
RUNNERS-UP
CRUMBL, THE BUTTERY
Cupcakes
THE BUTTERY
702 Soquel Ave., Santa Cruz, 458-3020, butterybakery.com
RUNNERS-UP
NOTHING BUNDT CAKE, BUTTERCUP CUPCAKES
Best Restaurant (WATSONVILLE)
THE CALIFORNIA GRILL OF THE PAJARO VALLEY
1 Owner Dick Peixoto also directs Lakeside Organic Gardens, which means he and his team are growing all of the restaurant’s organic vegetables and greens.
2 Outstanding sourcing rules the rundown beyond Lakeside, with artisan breads from Golden Sheaf, sausages from Corralitos Market, apple juice and cider from Martinelli’s, and even local orchids adorning the restaurant from Enright Orchid Nursery (to name just a few suppliers).
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The organic salad list is robust AF, featuring yummy options like the Buffalo chicken bleu, beets and greens and grilled salmon.
Enchanting crowd-pleasing rib-stickers crowd the menu too. Think artichoke-crab cakes, ribeye steak sandwiches on Parmesan garlic bread, and bone-in pork chops with teriyaki glaze and a fire-grilled-pineapple salsa.
Daily specials arrive according to the seasons, including recent items like dirty potato skin crisps, sherry-braised boneless short rib and rotating seafood fettuccine. MARK C. ANDERSON
Clam Chowder
STAGNARO’S ON THE WHARF
59 Municipal Wharf, Santa Cruz, 423-2180, stagnarobrothers.com
RUNNERS-UP THE CROW’S NEST, RIVA FISH HOUSE
Coffeehouse (INDEPENDENT)
CAT & CLOUD
3600 Portola Drive, Santa Cruz; 10 Parade St., Ste. A, Aptos
Date Night Restaurant
SANTA CRUZ
OSWALD
121 Soquel Ave, Santa Cruz, 423-7427, oswaldrestaurant.com
RUNNERS-UP
GABRIELLA CAFÉ, VIM DINING & DESSERTS
APTOS/SOQUEL
CAFÉ SPARROW
8042 Soquel Drive, Aptos, 688-6238, cafesparrow.com
RUNNERS-UP
MENTONE, THE HIDEOUT
CAPITOLA
SHADOWBROOK
1750 Wharf Road, Capitola, 475-1511, shadowbrook-capitola.com
RUNNERS-UP
TRESTLES RESTAURANT, CAFÉ CRUZ
SCOTTS VALLEY/SLV
RISTORANTE CASA NOSTRA
9217 Hwy. 9, Ben Lomond, 609-6132, ristorantecasanostra.com
RUNNERS-UP
SCOPAZZI’S, OTORO SUSHI
FOOD & DRINK
Best Date Night Restaurant
CAFÉ SPARROW
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One of those welcoming settings that feels like someone’s home, and is also the historic Aptos post office and general store, now an adorable two-room restaurant with an open kitchen.
2 The instincts of one Julie Montague, GM and owner, who manages the front of the house and appoints the place with its lace tablecloths and fresh flowers for #maxrelaxvibes.
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Chef dream team duo of Ruben Arenas Ponce (architect of, among other things, the soups that headline here) and Francisco Diaz Torres (the man behind recipe standards and the epic desserts.
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Tempting small plates like a gigi fondue of white wine, herbs and cheeses with fresh fruits, vegetables & croutons—all available as dinners for $10 more—make for accessible value.
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A “full” wine list, as in resourceful, thoughtful and flavorful, with a nice selection of non-Chardonnay aromatic whites and reds running from Paso Robles to the Santa Cruz Mountains to Napa to France.
MARK C. ANDERSONFOOD & DRINK
Donut Shop
FERRELL’S DONUTS
2227 Mission St., Santa Cruz, 457-2760
RUNNER-UP
DUNLAP’S DONUTS, ALLBRIGHT’S DONUT SHOPPE
Falafel
ACHILLES BY THE SEA
1404 Soquel Ave, Santa Cruz, 621-2834, achillesrestaurant.com
RUNNERS-UP
FALAFEL OF SANTA CRUZ, ZAMEEN
Food Event
GREEK FOOD FESTIVAL
Downtown Santa Cruz
RUNNERS-UP
Best Restaurant (SOQUEL) HOME
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Chef/co-owner Brad Briske has long demonstrated a passion for sussing out uncommon local product by way of rancher and farmer to maximize his pioneering snout-to-tail (and root-to-leaf) tendencies.
His fresh sourcing is aided mightily by the fact his partner in love and liver påté, Linda Ritten, used to run SC-area farmers markets.
The Home-y name certainly applies, as the space feels like someone’s residence, in the best way.
An expansive backyard garden—perhaps “mini-farm” is more accurate—with ample seating proved a godsend amid social distancing, and continues to furnish a fly backdrop for al fresco din din.
Plates to prioritize range from abalone cassoulet to HOMEmade (wink) ricotta gnocchi to bone marrow with fontina, olive, anchovy, caper and chili pepper, though the options change constantly according to what’s fresh.
Deli
ZOCCOLI’S DELICATESSEN
1534 Pacific Ave., Santa Cruz, 423-1711, zoccolis.com
RUNNERS-UP
GARDEN LIQUORS & DELI, SEABRIGHT DELI
Desserts (BAKERY)
GAYLE’S BAKERY
504 Bay Ave., Capitola, 462-1200, gaylesbakery.com
RUNNERS-UP
THE BUTTERY, THE FARM BAKERY & GIFTS
Desserts (RESTAURANT)
CHOCOLATE RESTAURANT
1522 Pacific Ave, Santa Cruz, 427-9900, chocolatesantacruz.com
RUNNERS-UP
VIM DINING & DESSERTS, BITTERSWEET BISTRO
CLAM CHOWDER COOK-OFF, GOURMET GRAZING ON THE GREEN
French Fries
BETTY BURGERS
1000 41st Ave., Santa Cruz, 475-5901; 505 Seabright Ave., Santa Cruz, 423-8190; 1222 Pacific Ave., Santa Cruz, 600-7056, bettyburgers.com
RUNNERS-UP
WEST END TAP & KITCHEN, PARISH PUBLICK HOUSE
Frozen Yogurt
YOGURTLAND
1955 41st Ave Suite A4, Capitola, 462-3100 1487 Main St #102, Watsonville, 761-1500
RUNNERS-UP
TOP A LOT YOGURT,
Greek
NICK THE GREEK
1133 Pacific Ave, Santa Cruz, 431-6313, nickthegreek.com
RUNNERS-UP
ZAMEEN MEDITERRANEAN CUISINE, ACHILLES
Hawaiian Cuisine
PONO HAWAIIAN GRILL/ PONO KITCHEN & TAP
120 Union St., Santa Cruz, 621-7448 3744 Capitola Road, Capitola, 476-7458 ponohawaiian.com
RUNNERS-UP
HULA’S ISLAND GRILL, MAKAI ISLAND KITCHEN AND GROGGERY
FOOD & DRINK
<<<
Hot Dog
HAPPY DOG HOTDOGS
324 River St., Santa Cruz, 332-2057
RUNNERS-UP
LEFT COAST SAUSAGE WORX, TAYLOR’S HOT DOG STAND
Ice Cream
MARIANNE’S
1020 Ocean St., Santa Cruz, 458-1447; 218 State Park Drive, Aptos, 713-4746; 104 Stockton Ave., Capitola, 479-8888, mariannesicecream.com
RUNNERS-UP
PENNY ICE CREAMERY, MISSION HILL COFFEE & CREAMERY
Indian Cuisine
AMBROSIA INDIA BISTRO
207 Sea Ridge Road, Aptos, 685-0610; 6006 La Madrona Drive, #D, Scotts Valley, 713-5594, ambrosiaib.com
RUNNERS-UP ROYAL TAJ, NAMASTE INDIAN
Italian Cuisine
LILLIAN’S ITALIAN KITCHEN
1148 Soquel Ave., Santa Cruz, 425-2288, lilliansitaliankitchen.com
RUNNERS-UP TRAMONTI, RISTORANTE ITALIANO
Juice Bar/ Smoothies
AMAZON JUICES
1066 41st Ave., Santa Cruz, 854-2225, amazonjuices.us
RUNNERS-UP
CLEAN JUICE, JAMBA JUICE
Kid-Friendly Eatery
CARPO’S
2400 Porter St., Soquel, 476-6260, carposrestaurant.com
RUNNERS-UP
BETTY BURGER, KIANTI’S PIZZA & PASTA BAR
Kombucha/ Probiotic (LOCAL)
LIVING SWELL
424 26th Ave., Santa Cruz, livingswellkombucha.com
RUNNER-UP
MELO MELO
Late-Night Eatery
THE CREPE PLACE
1134 Soquel Ave., Santa Cruz, 429-6994, thecrepeplace.com
RUNNERS-UP
MANUEL’S MEXICAN RESTAURANT, CHARLIE HONG KONG
Mexican Cuisine
SANTA CRUZ
EL PALOMAR
1336 Pacific Ave., Santa Cruz, 425-7575, elpalomarsantacruz.com
RUNNERS-UP
COPAL, TAQUERIA LOS PERICOS
APTOS / SOQUEL
MANUEL’S MEXICAN RESTAURANT
261 Center Ave., Aptos, 688-4848, manuelsrestaurant.com
RUNNERS-UP
TORTILLA FLATS, PALAPAS
CAPITOLA
TACOS MORENO
1053 Water St Santa Cruz, 429-6095
RUNNERS-UP
EL TORO BRAVO, TAQUERIA VALLARTA
SCOTTS VALLEY/SLV
MAYA MEXICAN RESTAURANT
3115 Scotts Valley Drive, Scotts Valley, 438-7004, mayasv.com
RUNNERS-UP
TAQUERIA VALLARTA, LOS GALLOS
WATSONVILLE CILANTROS
1934 Main St., Watsonville, 761-2161, elpalomarcilantros.com
RUNNERS-UP
JALISCO RESTAURANT, EL FRIJOLITO
Middle Eastern LAILI
101 Cooper St., Santa Cruz, 423-4545, lailirestaurant.com
RUNNERS-UP
ZAMEEN, MOZAIC
New Restaurant
VENUS BEACHSIDE
131 Esplanade, Aptos, 688-8917, venusspirits.com
RUNNERS-UP
ACHILLES BY THE SEA
Outdoor Dining
THE CROW’S NEST
2218 E. Cliff Drive, Santa Cruz, 476-4560, crowsnest-santacruz.com
RUNNERS-UP CAFÉ CRUZ, LAILI
Patio Dining
SANTA CRUZ
THE CROW’S NEST
2218 E. Cliff Drive, Santa Cruz, 476-4560, crowsnest-santacruz.com
RUNNERS-UP
LAILI, MAKAI ISLAND KITCHEN AND GROGGERY
APTOS / SOQUEL
BITTERSWEET BISTRO
787 Rio Del Mar Blvd., Aptos, 662-9799, bittersweetbistroaptos.com
RUNNERS-UP THE HIDEOUT, CAFÉ CRUZ
CAPITOLA SHADOWBROOK
1750 Wharf Road, Capitola, 475-1511, shadowbrook-capitola.com
RUNNERS-UP
CAFÉ CRUZ, ZELDA’S ON THE BEACH
SCOTTS VALLEY/SLV
MALONE’S GRILLE
4402 Scotts Valley Drive, Scotts Valley, 438-2244, malonesgrille.com
RUNNERS-UP
BRUNO’S BAR AND GRILL, FAULTLINE BREWING COMPANY
FOOD & DRINK
APTOS/SOQUEL
MENTONE
174 Aptos Village Way, Aptos, 708-4040, mentonerestaurant.com
RUNNERS-UP
PIZZA MY HEART, VILLAGE HOST PIZZA & GRILL
CAPITOLA
PIZZA MY HEART
2180 41st Ave., 475-6000; 209 Esplanade, 475-5714, pizzamyheart.com
RUNNERS-UP
PLEASURE PIZZA, VILLAGE HOST PIZZA & GRILL SCOTTS VALLEY/SLV
REDWOOD PIZZERIA
6205 Hwy 9, Felton, 335-1500, redwoodpizza.com
Best Seafood (APTOS/SOQUEL) SCRUMPTIOUS FISH & CHIPS FOOD TRUCK
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An across-pond upbringing in a village called Dedham for Helen and Tim TK, and the resulting desire for authentic fresh fish and chips in their adopted home out (way) west.
2 What the couple calls a “deliciously mindful fusion” between European gastronomy and California’s renowned farm-to-table fare.
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An adherence to fresh and local first and an additional commitment to serving environmentally responsible fish meeting Monterey Bay Aquarium’s Seafood Watch criteria.
4 Strategic pop-up appearances born of partnerships and enthusiastic response—in places like Steel Bonnet Brewery, Seacliff State Beach and the Downtown Santa Cruz Farmers Market.
5 Dexterity with pioneering adjectives like “scrumpchippyumptious,” paired with the definition “mouth-watering, delightful and delectable chips.” MARK C. ANDERSON <<< WATSONVILLE
ELLA’S AT THE AIRPORT
100 Aviation Way, Watsonville, 728-3282, ellasinwatsonville.com
RUNNERS-UP CILANTROS, JALISCO RESTAURANT
Pizza
SANTA CRUZ
PIZZA MY HEART
1116 Pacific Ave., Santa Cruz, 426-2511, pizzamyheart.com
RUNNERS-UP
WOODSTOCK’S PIZZA, PLEASURE PIZZA
RUNNERS-UP
MOUNTAIN MIKE’S, ROUND TABLE PIZZA
WATSONVILLE
CASSIDY’S PIZZA
1400 Freedom Blvd., Watsonville, 724-2271, cassidyspizza.com
RUNNERS-UP
SLICE PROJECT, HUGO’S PIZZERIA
SANTA CRUZ
OSWALD RESTAURANT
121 Soquel Ave., 423-7427, oswaldrestaurant.com
RUNNERS-UP
VIM, BANTAM
SOQUEL HOME
3101 N. Main St., 431-6131, homesoquel.com
RUNNERS-UP CAFÉ CRUZ, TORTILLA FLATS
APTOS
THE HIDEOUT
9051 Soquel Drive, 688-5566, thehideoutaptos.com
RUNNERS-UP CAFÉ SPARROW, MENTONE
Best Bakery THE BUTTERY
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The cakes have been a signature since 1984, and include 25 different yummers like chocolate cheesecake, Neapolitan cake and devil’s food whipped cream cake.
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Pies, cookies, pastries and other desserts compete with the cakes, which is saying a lot.
The ambitious cafe menu unleashes all sorts of club sandwiches, salads, breakfast ciabatta or croissant sandwiches and more.
As coffee programs go, this one is very respectable, and very helpful in harmony with the rampant sweet treats.
Custom online ordering has blossomed into a major pillar of the business and a user-friendly way to be The Hero of the Party. MARK C. ANDERSON
CAPITOLA SHADOWBROOK
1750 Wharf Road, 475-1511, shadowbrook-capitola.com
RUNNERS-UP TRESTLES RESTAURANT, CAFÉ CRUZ
SAN LORENZO VALLEY
RISTORANTE CASA NOSTRA
9217 Hwy 9, Ben Lomond, 609-6132, ristorantecasanostra.com
RUNNERS-UP SCOPAZZI’S, HUMBLE SEA TAVERN
FOOD & DRINK
SCOTTS VALLEY
RISTORANTE CASA NOSTRA
219 Mount Hermon Road, F, Scotts Valley, 225-0590, ristorantecasanostra.com
RUNNERS-UP
BRUNO’S BAR AND GRILL, OTORO SUSHI
WATSONVILLE
CALIFORNIA GRILL OF THE PAJARO VALLEY
40 Penny Lane, Watsonville, 722-8052, californiagrillrestaurant.com
RUNNERS-UP ELLA’S AT THE AIRPORT, MIYUKI RESTAURANT
Salad
SOUL SALAD
7957 Soquel Drive, Aptos, 708-2106, soulsalad.com
RUNNERS-UP CARPO’S RESTAURANT, CAFÉ CRUZ
Sandwich
SEABRIGHT DELI
415 Seabright Ave., Santa Cruz, 515-7484, seabrightdeli.com
RUNNERS-UP
GARDEN LIQUOR AND DELI, ZOCCOLI’S
Seafood
SANTA CRUZ
RIVA FISH HOUSE
31 Municipal Wharf 429-1223, rivafishhouse.com
RUNNERS-UP
JOHNNY’S HARBORSIDE, STAGNARO’S ON THE WHARF
APTOS/SOQUEL
SCRUMPTIOUS FISH AND CHIPS
FOOD TRUCK
651-9458, scrumptiousfc.com
RUNNERS-UP
CAFÉ SPARROW, VENUS BEACHSIDE
CAPITOLA SHADOWBROOK
1750 Wharf Road
475-1511, shadowbrook-capitola.com
RUNNERS-UP
TRESTLES, PARADISE BEACH GRILLE
SCOTTS VALLEY/SLV SCOPAZZIS
13300 Big Basin Way, Boulder Creek, 338-4444, scopazzisrestaurant.com
RUNNERS-UP
SCRUMPTIOUS FISH AND CHIPS FOOD TRUCK, OTORO SUSHI
WATSONVILLE
THE FISH HOUSE
972 Main St., 728-3333
RUNNERS-UP HINDSIGHT CAFÉ, LA PERLA DEL PACIFICO
Soup
ERIK’S DELI
1664 Soquel Drive, Santa Cruz, 462-1919; 1475 41st Ave., Capitola, 475-4646, eriksdelicafe.com
RUNNERS-UP
CHARLIE HONG KONG, DHARMA’S RESTAURANT
Small Plates
BARCELONETA
1541 B Pacific Ave., Santa Cruz, 900-5222, eatbarceloneta.com
RUNNERS-UP
VENUS SPIRITS COCKTAILS & KITCHEN, VINOCRUZ
Steak
HINDQUARTER BAR & GRILLE
303 Soquel Ave., Santa Cruz, 426-7770, thehindquarter.com
RUNNERS-UP
SHADOWBROOK, ALDERWOOD SANTA CRUZ
Sushi/Japanese
SANTA CRUZ
AKIRA SUSHI
1222 Soquel Ave., Santa Cruz, 600-7093, akirasantacruz.com
RUNNERS-UP MOBO, SHOGUN
APTOS/SOQUEL
SUSHI GARDEN APTOS
38 Rancho Del Mar, Aptos, 661-0721, sushi-garden.com
RUNNERS-UP: AKIRA SUSHI, WASABI SUSHI
CAPITOLA
SUSHI GARDEN
820 Bay Ave. #148, 464-9192, sushi-garden.com
RUNNERS-UP
GEISHA JAPANESE RESTAURANT AND TEA HOUSE, MIYAKO JAPANESE RESTAURANT
SCOTTS VALLEY/SLV
OTORO SUSHI
235 Mount Hermon Road, #G, Scotts Valley, 440-9040
RUNNER-UP
RUMBLE FISH
WATSONVILLE MIYUKI
452 E. Lake Ave. 728-1620, miyukirestaurant.com
RUNNERS-UP
IMURA, SUSHI GARDEN WATSONVILLE
Takeout
CHARLIE HONG KONG
1141 Soquel Ave., Santa Cruz, 426-5664, charliehongkong.com
RUNNERS-UP
SCRUMPTIOUS FISH AND CHIPS FOOD TRAILER, REAL THAI KITCHEN
Taqueria
SANTA CRUZ
TAQUERIA VALLARTA
893 41st Ave. 464-7022, enjoytaqueriavallarta.com
RUNNERS-UP
TACOS MORENO, TAQUERIA SANTA CRUZ
APTOS/SOQUEL
TAQUERIA LOS GORDOS
7488 Soquel Drive, Aptos, 688-0911
RUNNERS-UP EL CHIPOTLE
CAPITOLA
TAQUERIA VALLARTA
893 41st Ave., 464-7022, taqueriavallartaonline.com
RUNNERS-UP
TACOS MORENOS, MIJOS TAQUERIA
Thank you santa cruz!
FOOD & DRINK
SCOTTS VALLEY/SLV LOS GALLOS TAQUERIA
235 Mount Hermon Road, #C, Scotts Valley, 439-9507
RUNNERS-UP
TAQUERIA VALLARTA, CHIMICHANGAS
WATSONVILLE
EL FRIJOLITO
11 Alexander St., 724-8823
RUNNERS-UP SUPER TAQUERIA, RANCH MILK MARKET
Tea House
HIDDEN PEAK
1541 Pacific Ave., Santa Cruz, 423-4200, hiddenpeakteahouse.com
RUNNERS-UP SOUL SWEETS, TEA HOUSE SPA
Thai Cuisine
REAL THAI KITCHEN
1632 Seabright Ave., Santa Cruz, 427-2559, realthaisantacruz.com
RUNNERS-UP SAWASDEE, SABIENG
Vegetarian
DHARMA’S
4250 Capitola Road, Capitola, 462-1717, dharmasrestaurant.com
RUNNERS-UP PRETTY GOOD ADVICE, CAFÉ GRATITUDE
Winery
SOQUEL VINEYARDS
8063 Glen Haven Road, Soquel, 462-9045, soquelvineyards.com
RUNNERS-UP BARGETTO WINERY, STORRS WINERY
Wine List
SHADOWBROOK
1750 Wharf Road, Capitola, 475-1511, shadowbrook-capitola.com
RUNNERS-UP SOIF, VINOCRUZ
Wine Selection (RETAIL)
SHOPPER’S CORNER
622 Soquel Ave., Santa Cruz, 423-1398, shopperscorner.com
RUNNERS-UP SOIF, VINOCRUZ
SHOPPING & SERVICES
SHOPPING & SERVICES
Auto Repair
CHEVROLET OF WATSONVILLE
Adult Store
CAMOUFLAGE
1329 Pacific Ave., Santa Cruz, 423-7613, shop-camouflage.com
RUNNERS-UP
FRENCHY’S, GOOD VIBRATIONS
Alternative Health Services
SANTA CRUZ CORE
317 Potrero St., Ste. C, Santa Cruz, 425-9500, santacruzcore.com
RUNNERS-UP
BRANDON REYNOLDS, CMT - LIVE ONCE LIVE WELL: MYOFASCIAL RELEASE, SANTA CRUZ INTEGRATIVE MEDICINE
Antiques
CENTER STREET ANTIQUES
3010 Center St., Soquel, 477-9211, centerstreetantiques.com
RUNNERS-UP A PAINTED COTTAGE, ATTILIA'S ANTIQUES
Arts and Crafts
LENZ ARTS
142 River St., Santa Cruz, 423-1935, lenzarts.com
RUNNERS-UP
BEVERLY’S FABRICS & CRAFTS, PALACE ART & OFFICE SUPPLY
Auto Dealer
CHEVROLET OF WATSONVILLE
490 Auto Center Drive, Watsonville, 536-4002, chevroletofwatsonville.com
RUNNERS-UP
SUBARU OF SANTA CRUZ, SANTA CRUZ TOYOTA
Auto Dealer
(PRE-OWNED) THE ARGUS COMPANY
905 Water St., Santa Cruz, 457-1900, thearguscompany.com
RUNNERS-UP
SANTA CRUZ MOTORS, OCEAN HONDA
490 Auto Center Drive, Watsonville, 536-4002, chevroletofwatsonville.com
RUNNERS-UP
GLENN’S AUTO REPAIR, SPECIALIZED AUTO
Bank (LOCAL NONCREDIT UNION)
SANTA CRUZ COUNTY BANK
7775 Soquel Drive, Aptos, 662-6000; 819 Bay Ave., Capitola, 464-5300; 75 River St., Santa Cruz, 457-5000; 2020 North Pacific Ave., Santa Cruz, 600-4000; 4604 Scotts Valley Drive, # 10, Scotts Valley, 461-5000; 595 Auto Center Drive, Watsonville, 761-7600; sccountybank.com
Bank (CREDIT UNION)
BAY FEDERAL CREDIT UNION
3333 Clares St., Capitola; 48 Rancho Del Mar, Aptos; 2028 Freedom Blvd., Freedom; 420 River St., Santa Cruz; 255 Mount Hermon Road, Scotts Valley; 1481 Main St., Watsonville; 479-6000, bayfed.com
RUNNER-UP
SANTA CRUZ COMMUNITY CREDIT UNION
Barbershop
GUIDO’S BARBERSHOP
527 Seabright Ave., Santa Cruz, 535-9509, instagram.com/guidosbarbershop
RUNNERS-UP
MONTGOMERY’S, HAIRY CHAIR BARBERS
Blinds/Shades
INTERIOR VISION FLOORING & DESIGN
2800 Daubenbiss Ave., Soquel, 293-7237, interiorvision.biz
RUNNERS-UP
ADVANCED BLINDS AND SHADES, MCCARTY'S
Boat Tour
O'NEILL YACHT CHARTERS
L Dock, 275 Lake Ave., Santa Cruz, 818-3645, oneillyachtcharters.com
RUNNERS-UP
CHARDONNAY SAILING CHARTERS, STAGNARO’S FISHING TRIPS
Bookshop (NEW)
BOOKSHOP SANTA CRUZ
1520 Pacific Ave., Santa Cruz, 423-0900, bookshopsantacruz.com
RUNNER-UP
TWO BIRDS BOOKS
Bookshop (USED)
BOOKSHOP SANTA CRUZ
1520 Pacific Ave., Santa Cruz, 423-0900, bookshopsantacruz.com
RUNNER-UP
TWO BIRDS BOOKS, BAD ANIMAL
Butcher
SHOPPER’S CORNER
622 Soquel Ave., Santa Cruz, 423-1398, shopperscorner.com
RUNNERS-UP
EL SALCHICHERO, POINT BUTCHER SHOP
Car Wash
WHALERS CAR WASH
2001 Soquel Ave., Santa Cruz, 423-0676, whalerscarwash.com
RUNNERS-UP
CRUZ CAR WASH, SPLASH
Carpet Cleaning
CONNOISSEUR CARPET CLEANING
476-9721, santacruzclean.com
RUNNERS-UP
APTOS CARPET & UPHOLSTERY CLEANING, SANTA CRUZ CARPET CLEANERS
Children’s Day Care
SIMCHA PRESCHOOL
3055 Porter Gulch Road, Aptos, 479-3449, simchapreschool.org
RUNNERS-UP
HAPPY DAYS CHILDREN’S LEARNING CENTER, NEIGHBORHOOD CHILDCARE CENTER
Computer Repair
CLICK AWAY
303 Potrero St., Santa Cruz, 420-1200, clickaway.com
RUNNERS-UP
PLEASURE POINT COMPUTERS, BLUE SCREEN COMPUTERS >>>
THANK YOU SANTA CRUZ!
Best Vintage Clothing
MOON ZOOOM
1 Check out Moon Zoom’s fantastic selection of vintage rock shirts from the 1960s to the modern era. Since they are always buying, the inventory changes frequently, so you’ll never know which of your favorite artists you might find on any trip.
2
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4
One of their most unique areas is the “leather island,” which hosts a cornucopia of goods from boots, motorcycle jackets, dusters and leather pants.
The shoe room in the back of the store is now closed to the public. However, you’ll still find plenty of footwear throughout the shop.
As a second-hand vintage shop, bargain hunters often find high-end items such as Pendelton wool clothes for a third of the new retail price.
5 The store has been open since 1994 (which makes itself a vintage item) and is a favorite for clothing hunters, costume party-goers and burners to find the perfect outfit or accouterments. MAT WEIR
SHOPPING & SERVICES
Crystals/Rocks/ Stones
MOUNTAIN SPIRIT
6299 Hwy 9, Felton, 335-7700, mountainspiritstore.com
RUNNERS-UP
WORLD OF STONES AND MYSTICS, SERPENT’S KISS
Custom Framing
LENZ ARTS
142 River St., Santa Cruz, 423-1935, lenzarts.com
RUNNERS-UP
YORK FRAMING GALLERY, FRAME CIRCUS
Dry Cleaners
MASTER CLEANERS
Best Musical Instruments THE STARVING MUSICIAN
1
2
3
2660 41st Ave., Soquel, 476-4589
RUNNERS-UP
VAPOR CLEANERS, ALMAR DRY CLEANERS
4
5
The Starving Musician was established in 1985 and now has two locations besides Santa Cruz.
The Starving Musician also consigns and rents instruments and gear along with selling new and used instruments and equipment.
The Santa Cruz location has been next to the Catalyst since 2017. Many musicians have walked through the doors, such as Gogol Bordello, Victor Wooten and Thundercat, who walked in then immediately walked out, saying he had no business buying new instruments on tour.
Even if you’re not in the market for a new instrument, The Starving Musician carries various accessories such as guitar strings, professional earplugs, mic cables, and guitar picks. Something for everyone!
Instrument teachers and vocal coaches can rent one of Starving’s upstairs rooms for a nominal fee. MAT WEIR
Consignment Clothing
JET SET BOHEMIAN
1211 Soquel Ave., Santa Cruz, 515-7275, jetsetbohemian.com
RUNNER-UP THE CLOSET SHOPPER, CROSSROADS TRADING CO.
Contractor
ED OREB & SONS CONSTRUCTION
1764 Lotman Drive, Santa Cruz, 479-3691
RUNNERS-UP
TESTORFF CONSTRUCTION, JASON GRAHAM
Eyewear
EYE Q OPTOMETRY
1101 Pacific Ave., Santa Cruz, 466-3937, eyeqsantacruz.com
RUNNERS-UP PLAZA LANE OPTOMETRY, SPEX
Fabric
HART’S FABRICS
1620 Seabright Ave., Santa Cruz, 423-5434, hartsfabric.com
RUNNER-UP
BEVERLY’S FABRICS & CRAFTS
Feed Store
APTOS FEED & PET SUPPLY
7765 Soquel Drive, Ste. C, Aptos, 685-3333, facebook.com/ aptosfeedandpetsupply
RUNNERS-UP
SCOTTS VALLEY FEED, WESTSIDE FARM AND FEED
Financial Planner
ALISON MCCLURE-OHANA
WEALTH MANAGEMENT
2901 Park Ave., Ste. B1, Soquel, 216-5519, ohanawealthmanagement.net
RUNNERS-UP
CHERYL REBOTTARO, RACHEL WEDEENMORGAN STANLEY
SHOPPING & SERVICES
Furniture
SC41 FURNITURE
2701 41st Ave., Soquel, 464-2228, sc41.com
RUNNERS-UP
NATURAL SELECTION FURNITURE, COUCH POTATO DISCOUNT SOFA WAREHOUSE
Garden Supply/ Nursery
SAN LORENZO GARDEN CENTER
235 River St., Santa Cruz, 423-0223, sanlorenzolumber.com/gardencenter
RUNNERS-UP
DIG GARDENS, THE GARDEN COMPANY NURSERY & GIFT SHOP
Gift Shop
ZINNIA’S GIFT BOUTIQUE
Best Men’s and Women’s Shoes
S OCKSHOP & SHOE COMPANY
1 Sockshop started in Downtown Santa Cruz in 1988 and has since expanded to a second shop on the Santa Cruz Wharf in 2017 and a third location in Aptos in 2019.
2 They pride themselves in training and educating employees on their products and the right fit for pain management, overheating, arch support and more.
3
4
5
Owners Ellen and Eric Gil started the Socksmith brand in 2008 to showcase Santa Cruz-centric designs and highlight local artists such as Jimbo Phillips in sock form.
The 2020 lockdown allowed Sockshop & Shoe Company to build their online presence one step at a time. Now customers worldwide can order products with just the click of a button.
Along with socks, they also carry a variety of footwear-related items such as shoes, boots, laces, waterproofing sprays and more. MAT WEIR
Flooring
INTERIOR VISION FLOORING & DESIGN
2800 Daubenbiss Ave., Soquel, 293-7237
RUNNERS-UP
BAY AREA FLOORING, SAMAYA FLOORING
Flower Shop
THE FLOWER SHACK
614 S. Branciforte Ave., Santa Cruz, 423-3877, flowershacksc.com
RUNNERS-UP
ACE’S FLOWERS, WILD BANKSIA
219 Mount Hermon Road, C, Scotts Valley, 430-9466, zinniasgiftboutique.com
RUNNERS-UP
HOME/WORK, OUTSIDE IN
Green Business
SHOPPER'S CORNER
622 Soquel Ave., Santa Cruz, 423-1398, shopperscorner.com
RUNNERS-UP ETHOS, STAFF OF LIFE
Grocery Store
(LOCAL)
SHOPPER’S CORNER
622 Soquel Ave., Santa Cruz, 423-1398, shopperscorner.com
RUNNERS-UP
STAFF OF LIFE, NEW LEAF COMMUNITY MARKETS - APTOS
Grocery Store
(NATURAL)
STAFF OF LIFE
1266 Soquel Ave., Santa Cruz, 423-8632; 906 E. Lake Ave., Watsonville, 726-0240; staffoflifemarket.com
RUNNERS-UP
SHOPPER’S CORNER, NEW LEAF COMMUNITY MARKETS
SHOPPING & SERVICES
Hair Salon
THE NOOK
920 Soquel Ave., Santa Cruz, 295-6233
RUNNERS-UP
EVOLVE, LAVISH SALON
Hardware Store
ACE HARDWARE
1214 Soquel Ave., Santa Cruz, 457-2222; 72 Rancho Del Mar, Aptos, 662-0222; 849 Almar Ave., Santa Cruz, 426-7650
RUNNER-UP
OUTDOOR SUPPLY HARDWARE, SAN LORENZO LUMBER
Headshop
PIPELINE
1130 Pacific Ave., Santa Cruz, 425-7473
RUNNERS-UP
KINDPEOPLES, TREEHOUSE
Home Decorating
Best Pet Grooming and Pet Sitting BED & BISCUITS GROOMINGDALES
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While Bed & Biscuits Groomingdales opened 25 years ago, the current owner Meghan Jenkins has worked there for the past 20 and purchased the business five years ago.
They offer various services, including boarding for dogs and cats, dog training, grooming and daycare. During the 2020 fires, Bed & Biscuits Groomingdales provided free boarding for animals whose parents lost their homes and property.
3
Their grooming experts are trained through IV San Bernard, a pet esthetician program with products based out of Italy with a U.S. branch. Bed & Biscuits offers extensive coat and skin care knowledge for problems such as shedding, hot spots, itchiness and others.
4
Last year, Bed & Biscuits Groomingdales purchased another quarter-acre property next door to expand their training program. Head trainer Alex Britto looks forward to including an obstacle course and agility training in their regimen soon.
5
They offer 24-hour, 365-day observations of furry friends in their care and have a nightshift staff on property for boarded animals. Some smaller dogs with special needs can sleep in the staff’s bed for extra cuddles and comfort.
HOME BY ZINNIA’S
262 Mount Hermon Road, #102, Scotts Valley, 201-4906, homebyzinnias.com
RUNNERS-UP
ROOTSTOCK COLLECTIVE, WARMTH COMPANY
Hotel
DREAM INN
175 W. Cliff Drive, Santa Cruz, 740-8069, dreaminnsantacruz.com
RUNNERS-UP
CHAMINADE RESORT & SPA, HOTEL PARADOX
House Cleaner
FIRST CLASS CLEANING SERVICE
429-2225, firstclasscleaningservices.business. site
RUNNERS-UP
DYNAMIC HOUSE CLEANING, GLORIA’S CLEANING SERVICES
House Painter
PEPE LOPEZ PAINTING
RUNNER-UP
BRENT GARVEY
Best Home Decor HOME BY ZINNIA’S
1 Owners Tim and Dedra Bennett purchased Zinnia’s Gift Boutique in 2016 and opened HOME by Zinnia’s in 2022.
2 Their services are offered either in-shop, or clients can set up a consultation for Home By Zinnia’s interior designer to make house calls.
3 Lookout for special events at Home by Zinnia’s, including the Sip ‘n Script (wine tasting and calligraphy classes) and table-scaping seminars to learn the perfect way to set the table for any season or occasion.
4 Their most popular items include furniture, blankets and bedding, and towels which Tim Bennett describes as “the more you wash them the softer they get.”
5 Follow them on social media to receive special discounts, such as 20% off, throughout the year. MAT WEIR
SHOPPING & SERVICES
<<<
Hydroponic Supplier
GROW GENERATION
2450 17th Ave., #100, Santa Cruz, 475-9900, growgeneration.com
RUNNER-UP
GROWGENERATION HYDROPONICS STORE
Insurance
LYDIA HARVILLE, STATE FARM
2222 E. Cliff Drive, Ste. 200, Santa Cruz, 464-4300
RUNNERS-UP
EDNA VILOZNY - FARMERS INSURANCE, LAUREEN YUNGMEYER - STATE FARM
Interior Design
STRIPE
107 Walnut Ave., Santa Cruz, 421-9252, stripedesigngroup.com
RUNNERS-UP
LORI HANNUM - SC41 FURNITURE, COASTAL OAK INTERIORS
Jewelry
DELL WILLIAMS
1320 Pacific Ave., Santa Cruz, 423-4100, dellwilliams.com
RUNNERS-UP
PERIPHERAL, MARK AREIAS JEWELERS
Jewelry Repair
DELL WILLIAMS
1320 Pacific Ave., Santa Cruz, 423-4100, dellwilliams.com
RUNNERS-UP
MARK AREIAS JEWELERS, STEPHAN’S FINE JEWELRY
Kids’ Clothing
MINI MINT
808 41st Ave., Santa Cruz, 600-8587, minimintstudio.com
RUNNERS-UP
HOPE’S CLOSET, HOPSCOTCH
Kitchen Store
TOQUE BLANCHE
1527 Pacific Ave., Santa Cruz, 426-1351, mytoque.com
RUNNER-UP OUTSIDE-IN
Landscaper/ Landscaping
TERRA NOVA ECOLOGICAL LANDSCAPING
425-3514, terranovalandscaping.com
RUNNERS-UP
QUILICI GARDENING, K&D LANDSCAPING
Laser Hair Removal
PACIFIC COAST AESTHETICS
28 Seascape Village, Aptos, 208-5153, pacificcoastaesthetics.com
RUNNERS-UP
JODY WORK - BEAUTY LOUNGE MED SPA, REJUVENATE MEDI-SPA & WELLNESS
Lawyer
FINE POINT LAW
113 Cooper St., Santa Cruz, 471-5293, finepointlaw.com
RUNNERS-UP
DINA C. HOFFMAN, PASCHA ROSE
Life Coach
JAIMI JANSEN COACHING
317 Potrero St., #2742, Santa Cruz, 313-4884 jaimijansen.com
RUNNERS-UP CAMILLE ELLIS, MONARCH PATHWAY
Lighting
RIVERSIDE LIGHTING & ELECTRIC
300 Soquel Ave., Santa Cruz, 423-7411, riversidelightingandelectric.com
RUNNER-UP
ILLUMINÉE
Lingerie
CAMOUFLAGE
1329 Pacific Ave., Santa Cruz, 423-7613, shopcamouflage.com
RUNNERS-UP
ROMANTIC NIGHTS FOR TWO BOUTIQUE, AMOUREUSE
Mani/Pedi
TRACY’S NAILS
1440 41st Ave., Capitola, 462-2292, tracysnailspa.com
RUNNERS-UP
OPAL SPA & BOUTIQUE, REJUVENATE
Massage School
CYPRESS HEALTH INSTITUTE
1119 Pacific Ave., #300, Santa Cruz 476-2115, cypresshealthinstitute.com
RUNNER-UP
FIVE BRANCHES UNIVERSITY, SANTA CRUZ; MYOFASCIAL RELEASE PRACTITIONER - JENNY CALL, CMP
Men’s Clothing
PATRICK JAMES
7538 Soquel Drive, Aptos, 688-2105, patrickjames.com
RUNNERS-UP
BERDELS, STRIPE
Men’s Shoes
SOCKSHOP & SHOE COMPANY
1515 Pacific Ave., Santa Cruz, 429-6101, sockshopandshoeco.com
RUNNERS-UP
OLD SCHOOL SHOES, BECK’S SHOES
Mortgage Brokerage
CROSSCOUNTRY MORTGAGEBRIAN DEAN
1981 N. Broadway, Ste. 275, Walnut Creek, 600-4706, crosscountrymortgage.com/briandean
RUNNERS-UP
SANTA CRUZ LENDING GROUP, PETER GAECKLE HOME MORTGAGE
Music Instruction
MOUNTAIN MUSIC SCHOOL
216 Mount Hermon Road, Scotts Valley, 201-9605, mountainmusicschoolsv.com
RUNNERS-UP
SYLVAN MUSIC, COMMUNITY MUSIC SCHOOL
Keeping our community safe from sewage spills and keeping maintenance costs down are important. You can help by remembering this simple phrase: ‘Think Before You Flush’. Put trash where it belongs…in the trash.
Keeping our community safe from sewage spills and keeping maintenance costs down are important. You can help by remembering this simple phrase: ‘Think Before You Flush’. Put trash where it belongs…in the trash.
Keeping our community safe from sewage spills and keeping maintenance costs down are important. You can help by remembering this simple phrase: ‘Think Before You Flush’. Put trash where it belongs…in the trash.
Keeping our community safe from sewage spills and keeping maintenance costs down are important. You can help by remembering this simple phrase: ‘Think Before You Flush’. Put trash where it belongs…in the trash.
Flushable does not mean flushable!
Flushable does not mean flushable!
Flushable does not mean flushable!
Flushable wipes clog sewer pipes. Wipes do not dissolve; even if you flush just one, wipes collect in pumps and valves causing clogs.
Flushable wipes clog sewer pipes. Wipes do not dissolve; even if you flush just one, wipes collect in pumps and valves causing clogs.
Flushable does not mean flushable!
Flushable wipes clog sewer pipes. Wipes do not dissolve; even if you flush just one, wipes collect in pumps and valves causing clogs.
Flushable wipes clog sewer pipes. Wipes not dissolve; even if you flush just one, wipes collect in pumps and valves causing clogs.
SHOPPING & SERVICES
Musical Instruments
THE STARVING MUSICIAN
1003 Pacific Ave., Santa Cruz, 426-1975, starvingmusician.com
RUNNERS-UP
SYLVAN MUSIC, STEVE GRAY
Photo Developing
BAY PHOTO LAB
715 Soquel Ave., Santa Cruz, 425-1100; 2959 Park Ave., Soquel, 475-6090; 920 Disc Drive, Scotts Valley, 475-6686; bayphoto.com
Piercing Studio
Real Estate Agent
SHEMEIKA FOX – FOX REALTY GROUP
588-2334, yoursantacruzrealestate.com
RUNNERS-UP
THOMAS BREZSNY - SERENO GROUP, LAUREN SPENCER - COLDWELL BANKER
Outdoor
Furniture Dealer
AMERICAN LEISURE PATIO FURNITURE
1118 Ocean St., Santa Cruz, 423-2425, americanleisurepatio.com
RUNNERS-UP
DIG GARDENS, ILLUMINÉE
Pet Grooming
BED & BISCUITS/ GROOMINGDALES
2625 Chanticleer Ave., Santa Cruz, 475-1580, bedandbiscuits.com
RUNNERS-UP PAWSITIVE STYLES MOBILE GROOMING, THE WHOLE KITTEN CAPOODLE
Pet Sitting
BED & BISCUITS/ GROOMINGDALES
2625 Chanticleer Ave., Santa Cruz, 475-1580, bedandbiscuits.com
RUNNER-UP WOOFPACK 831
Pet Store
PET PALS
3660 Soquel Drive, Soquel, 464-8775, epetpals.com
RUNNER-UP WISHBONE PET COMPANY
Pharmacy
HORSNYDER PHARMACY
1226 Soquel Ave., #A, Santa Cruz, 458-1400, horsnyderpharmacy.com
RUNNERS-UP
FRANK’S PHARMACY, WESTSIDE PHARMACY
AMORY BODY ARTS
1720 Brommer St., Santa Cruz, 600-7801, amorybodyarts.com
RUNNERS-UP
MISSION STREET TATTOO, STAIRCASE TATTOO
Place to live, work and play?
SANTA CRUZ
RUNNER-UP APTOS
Plumbing Company
EXPERT PLUMBING
2551 S. Rodeo Gulch Road, Ste. 7, Soquel, 316-7338, expertplumbingca.com
RUNNERS-UP
BELLOWS PLUMBING, HEATING & AIR, DUNCAN PLUMBING
Portrait Photographer
DEVI PRIDE PHOTOGRAPHY
1060 River St., Studio #103, Santa Cruz, 600-6055, devipridephotography.com
RUNNERS-UP
KENDRA STONE-HINDS, JANA MARCUS
Produce
SHOPPER’S CORNER
622 Soquel Ave., Santa Cruz, 423-1398, shopperscorner.com
RUNNERS-UP
STAFF OF LIFE, NEW LEAF COMMUNITY MARKETS
Real Estate Agency
DAVID LYNG REAL ESTATE
55 Penny Lane, #102, Watsonville, 763-6700, davidlyng.com
RUNNERS-UP
SERENO GROUP, INC., STROCK REAL ESTATE
Real Estate Team
GRO REAL ESTATE
387-6237, gro-realestate.com
RUNNERS-UP BREZSNY ASSOCIATES, DAVID LYNG REAL ESTATE
Record/CD Store
STREETLIGHT RECORDS
939 Pacific Ave., Santa Cruz, 421-9200, streetlightrecords.com
Roofers
TURK THE ROOFER
3330 Gross Road, Santa Cruz, 479-9653
RUNNERS-UP
KNOX ROOFING, ALAMEDA ROOFING
Seafood (MARKET)
THE FISH LADY
700 Bay Ave., Capitola, 475-6044, places.singleplatform.com
RUNNERS-UP
STAGNAROS ON THE WHARF, H&H FRESH FISH
Senior Home Care
LIFESPAN
600 Frederick St., Santa Cruz, 469-4900, lifespancare.com
RUNNER-UP SAFE AT HOME SENIOR CARE
Senior Residential Community
DOMINICAN OAKS
3400 Paul Sweet Road, Santa Cruz, 462-6257, dominicanoaks.com
RUNNERS-UP AEGIS, SUNSHINE VILLA
SHOPPING & SERVICES
Solar Company
SOLAR TECHNOLOGIES
705 N. Branciforte Ave., Santa Cruz, 425-9431, solartechnologies.com
RUNNERS-UP
ALLTERRA SOLAR, DAY ONE SOLAR
Tattoo Studio
MISSION STREET TATTOO
1515 Mission St., Santa Cruz, 466-9417, missionstreettattoo.art
RUNNERS-UP F U TATTOO, FREEDOM TATTOO
Thrift Store
CAROLINE’S
8047 Soquel Drive, Aptos, 662-0327, carolinesnonprofit.org
RUNNERS-UP
THE ABBOT’S THRIFT, GREY BEARS
Tires
LLOYD’S TIRES
303 River St., Santa Cruz, 219-4122; 311 Capitola Road, Santa Cruz, 346-1897; 5310 Scotts Valley Drive, Unit C, Scotts Valley, 777-5711; lloydstire.com
RUNNERS-UP
PRIOR’S TIRES, BIG O TIRES
Toy Store
WONDERLAND TOYS
19 Rancho Del Mar, Aptos 316-7261, wonderlandsantacruz.com
RUNNERS-UP
CHILDISH SANTA CRUZ, MINI MINT
Veterinarian
ADOBE ANIMAL HOSPITAL OF SOQUEL
1600 Soquel Drive, Santa Cruz, 462-5293, adobevets.com
RUNNERS-UP
WESTSIDE ANIMAL HOSPITAL, APTOS CREEKSIDE
Video Game Shop
LEVEL UP VIDEO GAMES
113 Locust St., Santa Cruz, 295-6329, levelupvideogames.com
RUNNER-UP
GAMESTOP
Vintage Clothing
MOON ZOOM
813 Pacific Ave., Santa Cruz 423-8500, facebook.com/moonzooom
RUNNERS-UP THE CLOSET SHOPPER, VIRGO
Waxing
EUROPEAN WAX CENTER
1955 41st Ave., Ste. B7, Capitola, 477-9331, waxcenter.com
RUNNERS-UP
WAX BY COCO, SIMPLY SKIN ESTHETICS – SUE BELL
Women’s Clothing
PACIFIC TRADING COMPANY
1224 Pacific Ave., Santa Cruz, 423-3349; 504 Bay Ave., Capitola, 476-6109
RUNNERS-UP THE CLOSET SHOPPER, STRIPE
Women’s Shoes
SOCKSHOP & SHOE COMPANY
1515 Pacific Ave., Santa Cruz, 429-6101, sockshopandshoeco.com
RUNNERS-UP
BUNNY’S SHOES, SHOE FETISH
We’re driven by a simple idea: Better companies make better communities. We believe our business has a responsibility to serve, connect, grow and protect the communities we operate in. Homeownership is a decision to invest in a place you love. Giving back to the place that we live and work in is also part of our company DNA.
Thank
Art Event
OPEN STUDIOS ART TOUR
santacruzopenstudios.com
RUNNER-UP
CAPITOLA ART & WINE FESTIVAL
Art Gallery (RETAIL)
CURATED BY THE SEA
703 Front St., Santa Cruz, 408-250-2224, curatedbythesea.com
RUNNERS-UP
ARTISANS SANTA CRUZ, SANTA CRUZ MUSEUM OF ART HISTORY
Artist (LOCAL)
YESHE JACKSON
3075 Salisbury Drive, Santa Cruz, 706-6580, yeshejacksonfineart.com
RUNNERS-UP
MARIE GABRIELLE, MAIA NEGRE
Author (LOCAL)
LAURIE R. KING
laurierking.com
RUNNERS-UP
JONATHAN FRANZEN, SAM KABERT
Classical Music Group
SANTA CRUZ SYMPHONY
307 Church St., Santa Cruz, 462-0553, santacruzsymphony.org
RUNNERS-UP
SANTA CRUZ CHAMBER PLAYERS, CABRILLO FESTIVAL OF CONTEMPORARY MUSIC
Dance Lessons (STUDIO)
MOTION PACIFIC DANCE STUDIO
131 Front St., Ste. E, Santa Cruz, 508-5125, motionpacific.com
RUNNERS-UP
PACIFIC ARTS COMPLEX, PALOMAR BALLROOM
Festival (ART/FILM)
Capitola Art & Wine Festival
capitolaartandwine.com
RUNNERS-UP
MI GENTE, SANTA CRUZ FILM FESTIVAL
ARTS & CULTURE
Festival (MUSIC)
REDWOOD MOUNTAIN FAIRE
5401 Graham Hill Road, Felton, redwoodmountainfaire.com
RUNNERS-UP
CABRILLO FESTIVAL OF CONTEMPORARY MUSIC, SANTA CRUZ MOUNTAIN SOL FESTIVAL
Festival (STREET)
CAPITOLA ART & WINE FESTIVAL
capitolaartandwine.com
RUNNERS-UP
PLEASURE POINT STREET FAIR, GREEK FESTIVAL
Kids Art Program
STUDIO SPROUT 31 studiosprout.com
RUNNERS-UP
SEVEN DIRECTIONS, SANTA CRUZ MOUNTAIN ART CENTER
Movie Theater
DEL MAR THEATRE
1124 Pacific Ave., Santa Cruz, 359-4447, landmarktheatres.com/santa-cruz
RUNNERS-UP
CINELUX CAPITOLA CAFE & LOUNGE, LANDMARK'S NICKELODEON THEATRE
Mural/Public Art
SHOPPER’S CORNER
RUNNERS-UP
SEA WALLS MURALS (MULTIPLE), BAY VIEW ELEMENTARY (THE WALL)
Museum
SANTA CRUZ MUSEUM OF ART & HISTORY
705 Front St., Santa Cruz, 429-1964, santacruzmah.org
RUNNERS-UP
SANTA CRUZ MUSEUM OF NATURAL HISTORY, SEYMOUR MARINE DISCOVERY CENTER Photographer (LOCAL)
SHMUEL THALER shmuelthaler.com
RUNNERS-UP
FRANS LANTING, JANA MARCUS
KIDS ART PROGRAM STUDIO SPROUT
1
Founded and is facilitated by Rebecca Rae Picker, an art lover, mother and teacher who graduated from UCSC with a degree in art.
2 She believes in the transformative power of art for many reasons, including that it celebrates multiple perspectives and allows for personal expression outside of language.
3 She has worked with thousands of students for over 25 years and is passionate about using art to inspire intelligent and creative children with an emphasis on well-being.
4
Offers a variety of classes both online and in-person, as well as gift certificates, supplies, books and video bundles.
5 Classes and art enrichment programs are tailored to kids in various age ranges, from 18 months to 10 years. ANDREW STEINGRUBE
Poet (LOCAL)
ELLEN BASS
RUNNERS-UP GARY YOUNG, DANUSHA LAMERIS
Radio Personality (LOCAL)
“SLEEPY” JOHN SANDIDGE
RUNNERS-UP
ROSEMARY CHALMERS, “RALPH ANYBODY”
JEFF JULIANO
Radio Station
KPIG-FM
107.5
RUNNERS-UP
KZSC 88.1, KAZU 90.3
Theater Company
SANTA CRUZ SHAKESPEARE
santacruzshakespeare.org
RUNNERS-UP
JEWEL THEATRE, CABRILLO STAGE
MUSIC & NIGHTLIFE
MUSIC & NIGHTLIFE
Bar
MOE’S ALLEY
1535 Commercial Way, Santa Cruz, 479-1854, moesalley.com
RUNNERS-UP
BRADY’S YACHT CLUB, FRONT & COOPER
Bartender
KAYLA BRASFIELD, MOE’S ALLEY
RUNNERS-UP
JOEY DRIUSSI (MOZAIC), JASMINE DUNBAR (VIM)
Brewery
WOODHOUSE BLENDING & BREWING
119 Madrone St., Santa Cruz, 313-9461, woodhousebrews.com
RUNNERS-UP HUMBLE SEA, SANTE ADAIRIUS
Comedy Spot
GREATER PURPOSE BREWING COMPANY
21517 E. Cliff Drive, Santa Cruz 713-5540 greaterpurposebrewing.com
RUNNERS-UP THE CROW’S NEST, DNA’S COMEDY LAB
Craft Brewer (LOCAL)
HUMBLE SEA BREWERY
820 Swift St., Santa Cruz, 621-2890, humblesea.com
RUNNERS-UP DISCRETION BREWING, SANTE ADAIRIUS
Dance Club
MOE’S ALLEY
1535 Commercial Way, Santa Cruz, 479-1854, moesalley.com
RUNNERS-UP THE BLUE LAGOON, MOTIV
Fancy Cocktails
MAKAI ISLAND KITCHEN AND GROGGERY
1
2
3
4
5
A popular cocktail is the 1944 Mai Tai, an homage to the original created by Victor Bergeron at his Trader Vic’s bar in Oakland. Its high-end ingredients, one of which is NOT orange juice, are served over crushed ice.
Their signature cocktail is the Mr. Makai, a blend of craft rums, dragon fruit ginger syrup and more. It’s also served flaming, AND you get to keep the mug.
For a communally shared drinking experience, try the Scorpion Bowl cocktail with multiple rums, brandy, gin, passion fruit and orange and lime juice. Find a friend, grab a straw and send.
In Hawaiian, makai means “toward or by the sea.” Appropriate given that the restaurant sits above the ocean on the Santa Cruz Wharf.
Parts of the restaurant’s floor are made of glass, so patrons can look straight down to the sea while enjoying their food and cocktails . ANDREW STEINGRUBE
Fancy Cocktails
MAKAI ISLAND KITCHEN AND GROGGERY
49A Municipal Wharf, Santa Cruz 466-9766 makaisantacruz.com
RUNNERS-UP VENUS SPIRITS, FRONT & COOPER
Happy Hour
HULA’S ISLAND GRILL AND TIKI ROOM
221 Cathcart St., Santa Cruz 426-4852, hulastiki.com
RUNNERS-UP
COPAL, MAKAI ISLAND KITCHEN AND GROGGERY
MUSIC & NIGHTLIFE
Karaoke
BOARDWALK BOWL/COASTERS
BAR & GRILL
115 Cliff St., Santa Cruz, 426-3324, boardwalkbowl.com/ coasters-bar-grill
RUNNERS-UP THE BLUE LOUNGE, THE CATALYST
Live Music
MOE’S ALLEY
1535 Commercial Way, Santa Cruz, 479-1854, moesalley.com
RUNNERS-UP
KUUMBWA JAZZ CENTER, THE CATALYST
Local Band
ALEX LUCERO & THE LIVE AGAIN BAND
RUNNERS-UP SPACE HEATER, JIVE MACHINE
Local Comedian
DNA
RUNNERS-UP
KARIN BABBITT, RICHARD STOCKTON
Local Musician
ALEX LUCERO
RUNNERS-UP
ANTHONY ARYA, RYAN PRICE
Margaritas
TORTILLA FLATS
4616 Soquel Drive, Soquel, 476-1754, tortillaflatsdining.com
RUNNERS-UP MARGARITAVILLE, EL PALOMAR
Place to Play Pool
SURF CITY BILLIARDS
BAR & CAFE
931 Pacific Ave., Santa Cruz, 423-7665, surf-city-billiards.business.site
RUNNER-UP FAST EDDY’S BILLIARDS
Place to Play Darts
ONE DOUBLE OH SEVEN CLUB
1007 Soquel Ave., Santa Cruz, 425-9589
RUNNER-UP
SURF CITY BILLIARDS BAR & CAFE Pub
PARISH PUBLICK HOUSE
841 Almar Ave., Santa Cruz, 421-0507; 8017 Soquel Drive, Aptos, 708-2036, theparishpublick.com
RUNNER-UP
BRITANNIA ARMS OF CAPITOLA
Tap Room
BEER THIRTY
2504 S. Main St., Soquel, 477-9967, beerthirtysantacruz.com
RUNNERS-UP
WEST END TAP & KITCHEN, SANTE ADAIRIUS
MAR
DIRECTED BY BILL PETERS
As a door slams in 1879 Norway, a wife and mother leaves behind her family, freeing herself from the shackles of traditional societal constraints. Now, 15 years later, that same door opens to reveal Nora, a changed woman with an incredibly awkward favor to ask the people whom she abandoned. Lucas Hnath’s bitingly funny sequel to Ibsen’s revolutionary masterpiece unfolds in a series of bristling stand-offs that reveal in Nora’s world, much like our own, behind every opinion there is a person, and a slamming door isn’t just an end, but also the chance for a new beginning.
Tickets: Regular $55 Seniors & Students $50 Preview $27 all tickets www.JewelTheatre.net (831) 425-7506
OVER THE RIVER AND THROUGH THE WOODS COMING MAY 24 TICKETS AVAILABLE NOWThis production is funded, in part, by grants from the following organizations:
Derby Girl
FLOWER POWER #9 DAISY BAXTER
RUNNERS-UP
FOXEE FIRESTORM, IMA HOTMESS
Dog Park
FREDERICK STREET
168 Frederick St., Santa Cruz
RUNNERS-UP
CHANTICLEER PARK, APTOS POLO GROUNDS
Farmers Market
MONTEREY CERTIFIED FARMERS MARKET (AT CABRILLO)
6500 Soquel Drive, Aptos 728-5060
RUNNERS-UP
DOWNTOWN FARMERS MARKET, LIVE OAK
FARMERS MARKET
Bike Ride WILDER RANCH
1 Has 7,000 acres of mountainous and coastal terrain, with more than 35 miles of trail available to bicyclists.
2 The route of Wilder Ridge Loop to Enchanted Loop passes through plenty of redwoods and offers some of the park’s most epic views.
3 The Ohlone were the space’s original inhabitants, living there for centuries until Spanish explorers arrived in the late 1700s.
4 Named after the Wilder family, dairy farmers prospered there for five generations and nearly 100 years.
5 The land could have become a housing development, but instead was acquired in 1974 by California State Parks to preserve the land’s natural beauty and cultural history. ANDREW STEINGRUBE
“It has been such a pleasure serving Santa Cruz County these past few years at Empowering Hands Therapeutic Massage. It’s an honor to be recognized and I’m happy to continue to provide therapeutic massage through Deep Tissue, MediCupping, and Abdominal Chi Massage Techniques.” special Offer!
10% off a 55, 70 or 85 minute Signature Massage with Tara*
* VALID THROUGH MAY 31ST, 2023
Empowering Hands
EmpoweringHandsMassage.com • 831- 888 -7614 5215 Scotts Valley Drive Suite F • CAMTC#76694
Thanks to you to the voters of "Best Of Santa Cruz" and to the donors, shoppers, and volunteers of Caroline's!
Thanks to your tremendous support, Caroline’s has donated $3,355,000 Since our doors opened in 2011!
⭐ Above the Line $15,000
⭐ Adaptive Yoga $22,600
⭐ AIM $18,500
⭐ Big Brothers/Big Sisters
$111,000
⭐ Building Rhythms
$23,600
⭐ Talmadge Community Service Scholarships
$10,000
⭐ Camp Kesem UCSC
$56,500
⭐ CASA $259,500
⭐ Childrens’ Hospice & Palliative Care $182,500
⭐ Coastal Kids Home Care
$275,000
⭐ Community Bike Collective
$15,000
⭐ Community Bridges
$90,000
⭐ Dientes Santa Cruz $25,000
⭐ Divine Equine $10,000
⭐ Dragon Slayers $2,200
⭐ Easter Seals Central California $53,000
⭐ The Circle Family Center
$40,000
⭐ For Kids Foundation
Monterey Bay $109,700
⭐ Leo’s Haven $5,000
⭐ Hope’s Closet $45,500
⭐ Hospice of Santa Cruz
$332,500
⭐ Jacob’s Heart $332,500
⭐ Kinship Center $5,000
⭐ Live Like Coco $20,000
⭐ Monarch Services
$110,000
⭐ NAMI $60,000
⭐ Nourishing Generations
$95,000
⭐ Pajaro Valley Shelter Services $70,000
⭐ Partnership for Children
$70,000
⭐ Salud y Carinos $38,500
⭐ Second Harvest Food Bank
$132,000
⭐ Shared Adventures
$54,000
⭐ SPIN $227,500
⭐ Survivor’s Healing Center
$86,500
⭐ Team G $2,000
⭐ Teen Kitchen Project
$128,500
⭐ The Diversity Center
$46,500
⭐ Walnut Avenue Women’s Center $128,500.00
⭐ Youth Now $48,500
Monday-Friday 11:00-5:00 Saturday 12:00-5:00
8045 & 8047 Soquel Drive Aptos
If you would like to learn more about Caroline’s or join our amazing crew, please visit www.carolinesnonprofit.org
Visit the Original Organic Pioneer in Santa Cruz
The one that started it all! A local landmark since 1969, Staff of Life changed the game when it was the first one out of the gates with a new philosophy of prioritizing all things healthy, organic, and sustainable. Browse the aisles to find the best natural foods in Santa Cruz County, experience the down-home service Staff of Life is famous for, and discover why we keep getting voted Best Natural Grocery Store.
THANK YOU SANTA CRUZ! WINNER
Best Natural Grocery Store & Vitamins for Over Ten Years!
Winner: Best Grocery Store (Natural)
Winner: Best Vitamins/Supplements
Runner Up: Best Grocery Store (Local)
Runner Up: Best Cheese Selection
Runner Up: Best Produce
Runner Up: Best Green Business
As we celebrate another year of winning top honors in the Natural Grocery Store category and the Vitamins/Supplements category, we’d like to extend a heartfelt thanks to the Santa Cruz and Watsonville communities. If you haven’t already, come in and discover all we do to keep earning your votes and earning your business.
HEALTH & RECREATION
Acupuncturist/ Acupuncture Clinic
SPRING SMITH, LAC - SANTA CRUZ FAMILY ACUPUNCTURE
550 Water St., #3, Santa Cruz, 331-6901, santacruzfamilyacupuncture.com
RUNNERS-UP
DR. BETH DORSEY, LAC - POINTS FOR WELLNESS, SANTA CRUZ CORE FITNESS + REHAB
Bike Shop
BICYCLE TRIP
1001 Soquel Ave., Santa Cruz, 427-2580, bicycletrip.com
RUNNERS-UP EPICENTER, SPOKESMAN
Cannabis Delivery
SANTA CRUZ NATURALS
19 San Juan Road, Royal Oaks, 722-2018; 9077 Soquel Drive, Aptos, 688-7266; santacruzcannabis.com
RUNNER-UP 3 BROS
Seahorse
Celebrating 25 Years!
SKINCARE | FACIAL SPECIALIST
European style techniques, an olfactive & therapeutic experience, with science & nature.
Delivering the perfect alchemy of age-defying results & pure wellness, making a conscious choice of simplicity, wellness & excellence.
“Best of the Best”
What an honor! Thank you.
- Deann Bokariza-NeffSeahorse Swim Academy
Deann Bokariza-Neff
21245 East Cliff Drive Suite G Santa Cruz Ca 95062 831.247.5251
studiospasantacruz.com
Cannabis Dispensary
KINDPEOPLES
533 Ocean St., Santa Cruz, 515-4114; 3600 Soquel Ave., Santa Cruz, 471-8562, kindpeoples.org
RUNNERS-UP TREEHOUSE, THE HOOK OUTLET
Cannabis Edibles
KINDPEOPLES
533 Ocean St., Santa Cruz, 515-4114; 3600 Soquel Ave., Santa Cruz, 471-8562, kindpeoples.org
RUNNERS-UP TREEHOUSE, 3 BROS
Cannabis CBD Product
KINDPEOPLES
533 Ocean St., Santa Cruz, 515-4114; 3600 Soquel Ave., Santa Cruz, 471-8562, kindpeoples.org
RUNNERS-UP TREEHOUSE, 3 BROS
CBD Product (LOCAL)
VITAL BODY THERAPEUTICS
713-5813, vitalbodytherapeutics.com
RUNNERS-UP KINDPEOPLES, JADE NECTAR
<<<
Chiropractor
DR. RHODES WALTON, DC
317 Potrero St., Ste. C, Santa Cruz, 316-9040, santacruzcore.com
RUNNERS-UP
ISABEL EDEN, MICHAEL QUINN
Crossfit Studio
SEABRIGHT CROSSFIT
1619 Seabright Ave., Santa Cruz, 600-7867, seabrightcrossfit.com
RUNNER-UP
CROSSFIT SANTA CRUZ CENTRAL
Dentist
DR. WILLIAM R. RAFFO, MD
2025 Soquel Ave., Santa Cruz, 458-5570
RUNNERS-UP
DR. TRANG TRAN, DDS, DR. NANETTE BENEDICT, DDS
Doctor (MD)
DR. JOHN GRADY, DO
317 Potrero St., Ste. C, Santa Cruz, 425-9500
RUNNERS-UP
DR. KAREN HARRINGTON, MD, DR. MELINDA WHITE, DO
Doctor (ND)
DR. AIMEE SHUNNEY, ND
740 Front St., Unit 130, 465-9088, drshunney.com
RUNNERS-UP
IRENE VALENCIA, ND, TONYA FLECK, ND
Doula
NATASHA JOYET, BD, CMT - MAMACARE
406 Mission St., Ste. E, Santa Cruz, 471-6262, mama-care.com
RUNNERS-UP
KENDRA STONE-HINDS, HOLLI GILKIE
Esthetician
DEANN BOKARIZA-NEFF - STUDIO SPA
21245 E. Cliff Drive, Santa Cruz, studiospasantacruz.com
RUNNERS-UP
SUE BELL - SIMPLY SKIN ESTHETICS, JACQUIE ROQUE - SKIN FOR YOU
HEALTH & RECREATION
JET
<<<
Fitness Classes
GOAT SANTA CRUZ
1055 17th Ave., Santa Cruz, 216-5659, goatsantacruz.com
RUNNERS-UP MADABOLIC SCOTTS VALLEY, FUEL PHITNESS
Golf Course
DELAVEAGA
401 Upper Park Road, Santa Cruz, 423-7214, delaveagagolf.com
RUNNERS-UP PASATIEMPO, SEASCAPE GOLF CLUB
Gym
GOAT SANTA CRUZ
1055 17th Ave., Santa Cruz, 216-5659, goatsantacruz.com
RUNNERS-UP
TOADAL FITNESS, MADABOLIC SCOTTS VALLEY
Hot Tub/Spa Store
HOT SPRING SPAS OF SANTA CRUZ
707 River St., Santa Cruz, 425-7727, hotspring.com
RUNNER-UP APPI POOL & SPA
Martial Arts
ALLIED MMA
1655 38th Ave., Capitola, 295-6240, alliedmma.com
RUNNERS-UP
LIGHTSPEED MARTIAL ARTS ACADEMY, ROD SANFORD MARTIAL ARTS
Massage Therapist
TARA MAGPUSAO - EMPOWERING HANDS
THERAPEUTIC MASSAGE
5215 Scotts Valley Drive, Ste. F, Scotts Valley, 888-7614, empoweringhandsmassage.com
RUNNERS-UP
CALA REMICK-RODRIGUEZ, YVONNE HORNER, CMT
Medi-Spa
REJUVENATE MEDI-SPA & WELLNESS
595 38th Ave., Capitola 226-2108, rejuvenatemedi-spa.com
RUNNER-UP PACIFIC COAST AESTHETICS
<<< Midwife
DANA RAMSEY - NURTURE WOMEN'S HEALTH & FERTILITY
5161 Soquel Drive, Ste. C, Soquel, 515-7078, nurturesantacruz.com
RUNNERS-UP SANTA CRUZ MIDWIVES, SERENA RUSSELL
Nutritionist
THE HEALTHY WAY
3251 Mission Drive, Santa Cruz, 462-5900, thehealthyway.us
RUNNERS-UP REBECCA HAZELTON, SANTA CRUZ CORE FITNESS + REHAB
Orthodontist
DR. DAN HULME - HULME ORTHODONTICS
1773 Dominican Way, Santa Cruz, 475-5500, drhulmeorthodontics.com
RUNNER-UP
DR. JOHN HEDRICK
Outdoor Store
REI
1662 Commercial Way, Santa Cruz, 621-1938, rei.com
RUNNER-UP PATAGONIA
Personal Trainer
CARINA REID
carina@fuelphitness.com, fuelphitness.com
RUNNERS-UP BEAU JANSEN, CODY CARTER
Vitamin/Supplements
STAFF OF LIFE
906 E. Lake Ave., Watsonville, 726-0240; 1266 Soquel Ave., Santa Cruz, 423-8632; staffoflifemarket.com
RUNNERS-UP NEW LEAF COMMUNITY MARKETS, THE FELTON NUTRITION
Pilates
MONARCH PILATES
4125 Portola Dr., Santa Cruz 475-8994, monarchpilates.com
RUNNERS-UP
PLEASURE POINT PILATES, ALLI QUICK - TOADAL FITNESS
Thank you Santa Cruz County
Running Store
FLEET FEET
7960 Soquel Drive, Ste. I, Aptos, 662-0886, fleetfeetaptos.com
RUNNER-UP SANTA CRUZ RUNNING COMPANY
Sailing Charter
O’NEILL YACHT CHARTERS
L Dock, 275 Lake Ave., Santa Cruz, 818-3645, oneillyachtcharters.com
RUNNERS-UP CHARDONNAY SAILING, NOMAD
Skate Park
DERBY PARK
508 Woodland Way, Santa Cruz
RUNNERS-UP SCOTTS VALLEY SKATE PARK, MIKE FOX SKATE PARK
Skate Shop
BILL’S WHEELS
SKATESHOP
1240 Soquel Ave., Santa Cruz, 469-0904, billswheels.com
RUNNERS-UP
SANTA CRUZ BOARDROOM, SKATEWORKS
Sporting Goods
PLAY IT AGAIN SPORTS
4770 Soquel Drive, Soquel, 475-1988, playitagainsports-soquel.com
RUNNER-UP REI, BIG 5
Spa (PAMPERING)
WELL WITHIN SPA
417 Cedar St., Santa Cruz, 458-9355, wellwithinspa.com
RUNNERS-UP
CHAMINADE RESORT & SPA, TEA HOUSE SPA
Spa (SOAKING)
WELL WITHIN SPA
417 Cedar St., Santa Cruz, 458-9355, wellwithinspa.com
RUNNERS-UP SAGE FLOAT SPA, TEA HOUSE SPA
Snowboard/Skiing
HELM OF SUN VALLEY
1408 41st Ave., Santa Cruz, 462-6800, helmofsunvalley.com
RUNNER-UP PACIFIC WAVE, REI
Stand-up Paddleboard
SUP SHACK
2214 E. Cliff Drive, Santa Cruz, 464-7467, supshacksantacruz.com
RUNNERS-UP COVEWATER, KAYAK CONNECTION
HEALTH & RECREATION
<<<
Surf School
RICHARD SCHMIDT SURF SCHOOL
849 Almar Ave., Santa Cruz, 423-0928, richardschmidt.com
RUNNERS-UP
SURF SCHOOL SANTA CRUZ, CLUB ED SURF SCHOOL AND CAMPS
Surf Shop
O’NEILL
110 Cooper St., #100D, Santa Cruz, 469-4377; 400 Beach St., Santa Cruz, 459-9230; 1115 41st Ave., Capitola, 475-4151, oneill.com
RUNNERS-UP
PACIFIC WAVE, FREELINE DESIGN SURF SHOP
Swim School
SEAHORSE SWIM SCHOOL
1505 Seascape Blvd., Aptos, 661-5110, seahorseswimschool.com
RUNNERS-UP
ADVENTURE SPORTS, JIM BOOTH SWIM SCHOOL
Therapist
ELLEN GARFIELD, LMFT
6233 Soquel Drive, Ste. C, Aptos, 854-7543, santacruzcountytherapy.com
RUNNERS-UP
THERAPYWORKS, MACY CHAPMAN, LMFT
Veterinarian
ADOBE ANIMAL HOSPITAL
1600 Soquel Drive, Santa Cruz 462-5293, adobevets.com
RUNNERS-UP
DAVE SHUMAN - WESTSIDE ANIMAL HOSPITAL, APTOS-CREEKSIDE PET HOSPITAL
Yoga Instructor
ROBIN BERKERY
RUNNERS-UP
DANIELA KOSMOLSKI, JESSICA WEITZENHOFFER
Yoga Studio
PLEASURE POINT YOGA
3707 Portola Drive, Santa Cruz 479-9642, pleasurepointyoga.com
RUNNERS-UP
VILLAGE YOGA, SANTA CRUZ YOGA
Surf Spot
PLEASURE POINT
RUNNERS-UP COWELLS, THE POINT
very year, billions of unused straws, utensils, napkins, condiment packets, and other accessories are included in take-out and delivery orders and just thrown away or worse, end up as litter.
In compliance with CA Assembly Bill 1276, these items will only be given out upon request.
www.cityofsantacruz. com/to-go-ware
FIRST PLACE BURGER
San Lorenzo / Scotts Valley
FIRST PLACE PATIO DINING
San Lorenzo / Scotts Valley
Best Place to Switch Up Your Coffee Order
MARIPOSA COFFEE BAR
Mariposa Coffee Bar feels unique within Santa Cruz. Brightly colored velvet couches and pillows pop out from a dark interior, and the smell of peppers and onions mingles with the sweetness of condensed milk and coffee. Located at Cathcart Street and Pacific Avenue, Mariposa serves Cuban and Vietnamese-inspired coffee alongside vegetarian pastries, spring rolls and Cubanos. Owners Chelsea Cabrera and Tram Vu envision the bar as a social space fit for everything from casual mid-morning conversation to late-night dance parties. You won’t find run-of-the-mill drip coffee on the menu. Instead, the bar focuses on specialized drinks like strong phin coffee steeped with fresh mint over condensed milk and ice and the Bella Bon Bon, a creamy double espresso with whipped sugar and a splash of condensed milk. Other popular items include the guava and cheese puff pastry and a vegetarian Cubano with roast pork-style jackfruit.
ERIN MALSBURYBest Winter Dish
THE CHICKEN MUSHROOM RISOTTO AT HUMBLE SEA TAVERN
It’s been a long, cold winter. A minor comfort is a hearty, flavorful meal that is served hot. Felton’s Humble Sea Tavern’s chicken mushroom risotto fits this bill. While the citrus-brined chicken and mushroom risotto will work wonders on the soul, the fried Brussels sprouts take the dish to the next level. Pair with one of Humble Sea’s fine brews, and you might think you can survive another few winter months.
STUART THORNTONBest Place to Scout Music Talent
COASTERS BAR & GRILL/BOARDWALK BOWL
Let me paint you a picture of the first time I tried to do karaoke at Coasters. It was a Friday night. I walked past the bowling lanes, the shattering sound of bowling balls hitting pins and triumphant cheers fading into the background as I walked into Coasters. Tables faced the stage where a woman belted out Adele’s Rolling in the Deep, her throaty voice hitting every high note, blue and yellow lights illuminating her face. I had never witnessed talented singers perform at a karaoke bar, and I quickly erased my name from the list. Of course, there were the usual off-tune performances, but Coasters is, surprisingly for me, the place to find it if you want free entertainment from talented singers.
AIYANA MOYABest Sounding Horn
GIANT DIPPER, SANTA CRUZ BEACH BOARDWALK
You know you’re in for a wild ride when you hear the unmistakable hoot of the Giant Dipper’s horn. The iconic blast has been dispatching trains on the classic wooden roller coaster for decades and also reminds you that there is no turning back just as you plunge into the darkness. The Giant Dipper received a new coat of shining red and white paint this year as it prepares for its centennial anniversary in 2024. I want this horn to be my phone’s ringtone.
ERIK CHALHOUBBest Addams Family Dive Bar THE BLUE LAGOON
Do you love things that are creepy, kooky, mysterious and spooky? Look no further than Santa Cruz’s favorite goth/gay/metal/disco/ punk sports bar, The Blue Lagoon. See the tattooed barkeeps, and stay for the weekly dance, bands, comedy, side shows and special events. If there is a bar in the middle of a black hole, where every molecule of your body is disassembled and reorganized every night, it’s The Blue Lagoon. A notorious “No Hate Zone,” the vibe at The Blue allows everyone (over 21) to be their strangest self. Want to dress like Wednesday and do the “dance”? The Blue Lagoon welcomes your dark, creative spirit. DNA
<<<
Best Meal By The Sea
SCRUMPTIOUS FISH AND CHIPS FOOD TRUCK
Most meals by the sea are enjoyable, but there’s something about eating warm, fried fish on the cliffside as waves crash on the beach below you that, as the kids say, hits differently. I can eat fried fish most days of the week, rain or shine, but it feels like a bright spot in an otherwise gloomy, rainy winter to stop by the Scrumptious food truck on Saturdays at Seacliff State Park. I claim one of the benches along the cliff, buy the fish and chips and a Guinness and pretend I’m on the Cliffs of Moher. What better way to spend your Saturday afternoon?
AIYANA MOYABest Natural, Historical Wonder
HENRY COWELL REDWOODS STATE PARK’S FREMONT TREE
One of the many highlights of Henry Cowell Redwoods State Parks’ Redwood Grove Trail, the Fremont Tree sits at the far end of the loop. Its base is wide, and a little triangle of darkness at ground level reveals that the interior of the tree is hollow. Crawl inside with a flashlight to see the surprisingly roomy interior, where it is said that early California rabble-rouser and famed explorer John C. Fremont spent an evening in 1846. Did Fremont, who garnered the nickname “The Pathfinder” during his life, really sleep in the tree? “It makes a great story,” he later said. “Let it stand.” STUART THORNTON >>>
Best Place to Get a Cannoli— You Can’t Refuse
THE LA PLACA FAMILY BAKERY
Have you ever felt like traveling to Italy without leaving Santa Cruz County? The La Placa Family Bakery is nestled in the towering redwoods of Ben Lomond. Every morning, two generations of La Placas make dozens of varieties of pastries and calzones. Specializing in the flavors of Southern Italy, the Sicilian bakers create a daily parade of the most tongue-twisting tantalizing flavors you’ve ever tasted. Once you take that first bite of an authentic cannoli, you are part of the La Placa family. Like Italy, it’s a little tricky to get to. Hwy 9 is closed, so you’ll have to do some tricky navigation, but it’s worth it. DNA
Best Town Tree
TWIN LAKES COAST LIVE OAK
You’ll know it when you see it. A huge, gnarled trunk bends at the perfect angle, beckoning you to sit. If you accept the offer and look up, you might get lost tracing dozens of branches that squiggle through the air in all directions, draped with California lace lichen. All the paths at Twin Lakes seem to lead to this old coast live oak. It stands alone near the edge of a meadow, within earshot of the waves and the occasional sea lion. Climbing one of the many twisting branches reveals a view of Schwan Lagoon and a peak at the sea. It’s the kind of tree that can pull you out of the bustle of modern life for a moment. That is until you look down and see all the cigarette butts lining cracks in the bark.
ERIN MALSBURYBest Place Where Strawberries Kill Fascists
SWANTON BERRY FARM
Take a short trip back in time, North on Highway One, to Swanton Berry Farm. Time travel is quirky; just a brief moment ago, you could buy a one-dollar cup of coffee, and the register was a box filled with cash that you make your own change out of. Now coffee is a bit more, and payment is more regulated, but the shelves are still stocked with the county's most delicious pies and jams. Founded in 1983, Swanton Berry was the first farm in California to grow organic strawberries. The business is run with a Union mindset, where workers are as valuable as the product. Swanton Berry Farm became the first organic farm to contract with the United Farm Workers. Strawberry shortcake lovers of the world, unite! You have nothing to lose but your berries. DNA
Best Place to Ponder
KOI POND AT POGONIP
It’s a stunning juxtaposition: a square koi pond stocked with colorful fish tucked under a giant redwood in Santa Cruz’s Pogonip Open Space area. How did these fish get here? Who had the inspired idea to transform a spring box into a fishpond? Who >>>
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EDITOR’S PICKS
feeds these fish? Why don’t local critters eat them? There’s much to consider as you take in this traditional Japanese garden feature in a forest of the world’s largest, tallest trees. To reach this place of contemplation, take the Spring Street Entrance into Pogonip, then follow the Spring Trail for 1.6 miles before heading uphill on the Spring Box Trail. Take a path to the right before its intersection with the Lime Kiln Trail to find this site of wonder.
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Best Bodega Man
FELIX BLANCO
Walking into Pleasure Point Wine and Spirits initially feels like walking into most liquor stores. Pretty quickly, you realize it’s not: the mere selection of wines, liquors, beers and every mixer ingredient you need is enough to distinguish the store from its competitors. But what sets this store apart is its owner, Felix Blanco. Blanco will quickly remember you, as he does all of his regulars. Nearly every customer who walks in greets him by name, and he returns the favor. Aside from this sense of community Blanco brings to his store, he’s a walking encyclopedia of all things alcohol. He knows which French wine would be best to pair with your seafood dish or what Aperitif will impress your significant other’s parents; he knows which tequila can stand alone and which one to buy for mixed drinks. Next time you need any spirit, stop by and chat with him, it won’t take much prompting and you’ll walk away with more than just a bottle. AIYANA
MOYA>>>
Best Comeback Story COWELL’S
I’ve been tempted to write an obituary for Cowell’s in the past. Between gross water and a lack of rideable waves, Santa Cruz’s famous, beginner-friendly surf spot has seemed dead for the last few years. But long-term cleanup efforts from the Cowell’s Working Group got the beach removed from Heal the Bay’s annual “Beach Bummer” list of dirtiest water in California, and this year the waves are back. Winter storms pushed so much sand into the area between the Indicators and Cowell's stairs that there’s a new beach accessible at low tides. Getting in the water after heavy rains is still a health gamble, but as things dry out, the new sandbar just might revive this classic spot.
ERIN MALSBURYBest Hike to Become a Docent QUAIL HOLLOW RANCH COUNTY PARK
Down a steep driveway in Felton—east of Ben Lomond—is a low-key set of trails and a working horse ranch that might be the quiet hike you didn’t know you needed. Buffered up against 300 acres is a seasonal wetland, dwarf Redwoods and the tallest Red Willow in California. The historic ranch house, drilled with thousands of Woodpecker holes, used to be the location of Sunset Magazine and now is a menagerie of taxidermied animals. The uplifting talk with a docent will illuminate why we need to see these critters close up. You can become a docent if you love history, nature and star gazing. Note: you cannot bring Fido on the 5 miles of trails that lead up from this idyllic spot. But for a short walk around the property, it’s very mellow. DNA
Best Nostalgic Trip for Millennials
LEVEL UP VIDEO GAMES, GAME VAULT, HADBRO TOYS AND RETRO ATTACK
As ’90s kids, my brother and I were glued to our Sega Genesis, playing endless rounds of Sonic the Hedgehog 2 and failing just as often to get to the Death Egg Zone. When we were gifted a Nintendo 64 in 1996, it was game over for the Genesis, as Super Mario 64 and, later, Zelda: Ocarina of Time dominated our 18-inch CRTV. Many millennials, such as I, yearn for those simpler days of gaming before DLC and gigabytes of daily updates made turning on a console a chore. Luckily in Santa Cruz, we are graced with fantastic stores that allow us to revisit our childhood pasts. Level Up Video Games downtown constantly updates its inventory, featuring everything from Atari 2600 cartridges to PlayStation 5 downloads. The Capitola Mall is quickly becoming a haven for nerds, thanks to the recently opened Game Vault and its neighbor Hadbro Toys/Retro Attack. My wallet hates me. ERIK
CHALHOUB