Los Gatan December 11 2024 by Weeklys

YOUTH HERALD NEW ERA OF GIFT-GIVING WITH BUYING HABITS

How Gen Z is shaping e-commerce and small business decisions

Saara Piplani, Contributor

This holiday season, as members of Gen Z—the generation known for their affinity for convenience and endless personalization— pick out gifts for loved ones, they’re exerting an outsized influence on the overall shopping landscape, experts say.

Members of Gen Z (born around 1995-2010), have been immersed in e-commerce their entire lives. And as of right now, Amazon is the largest digital retailer. It generated about $575 billion in sales in 2023, more than a third of all online purchases. The company has been growing at about a 20% clip over the past several years, according to Forrester Research.

Online check-out counters from businesses like Walmart, eBay and Aliexpress are frequented by members of Gen Z, due to ease of access. E-commerce will grow to $6.8 trillion business by 2028—accounting for 24% of global retail and 28% of American retail sales, the Forrester predicts. Amazon itself had a 200% rise in profits during the pan -

ROARING THROUGH TOWN Grand Marshal Jim Barth, retired tech CFO and Lions Club volunteer, waves at the crowd during the 68th Annual Children’s Christmas/Holidays Parade Saturday, which drew thousands to Los Gatos streets. For more coverage of the event turn to P10.

CHIEF LAYS OUT PLAN FOR RETOOLING DEPARTMENT

Priorities: new officers, combining facilities, more software

Drew Penner, Reporter

Los Gatos-Monte Sereno Police Department Chief Jamie Field appeared before Council on Dec. 3 to go over the hun -

dreds of pages prepared by a consultant tasked with helping the force prepare a roadmap for the years ahead, as Los Gatos expects thousands of new residents to arrive.

Top ideas included integrating the two separate police stations into a single headquarters, securing additional crimefighting

and administrative software, and adding officers and civilian employees to their ranks.

“There’s going to be a lot of community growth,” Field said.

“In developing the vision of the future from a progressive and contemporary outlook, we wanted to bring in a third-party.”

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FIGHTING CRIME AS TOWN GROWS

Fighting Crime, from page 1

Meliora Public Safety Consulting, in a sole-sourced contract, developed 130 recommendations in a 322-page assessment, after reviewing department operations and conducting both internal focus groups and community outreach.

Field said the department is committed to going “from good to great,” and has already implemented several of the recommendations.

“We recognize that local policing, it’s very high-touch,” she said. “I think there’s always opportunity for improvement.”

Council members seemed quite pleased with the results of the report.

Councilmember Rob Rennie really drilled down into the details, analyzing Meliora’s approach to staffing from the lens of a former Silicon Valley engineering manager. He said he was concerned that following the company’s plan might make the department too top-heavy.

Field said hiring another lieutenant would lift some personal or worker’s compensation-type duties off of frontline personnel.

And he questioned why the company made a point of telling Los Gatos “to recruit qualified diverse candidates particularly amongst women and Asian groups to better align with the community they serve,” when their own report found “LGMSPD has women in every rank within the department” and a the percentage of Asian employees as the population of Los Gatos (8%).

“We always strive to recruit the most qualified,” Field said, adding she’d even addressed this point in her conversations with Meliora, because it stood out to her, too.

Rennie said this led him to question whether Los Gatos was getting “cookie-cutter” recommendations in some parts of the report.

Councilmember Rob Moore said he took the note about the racial and gender makeup of the department as a goal to keep in mind for the future, not necessarily a criticism of something Los Gatos isn’t doing properly now.

Ristow said she’s happy to see the department seeking to improve on what it’s already doing, and copyedited Field’s mantra slightly.

“We want to go from very good to great,” she said, adding she hopes the changes will “make this department an example for other communities.”

Vice Mayor Matthew Hudes reminded the Council he’d asked for a fiscal analysis, a number of months back, that was not agreed to.

He said he was happy to see that the Town was now realizing there will be significant impacts caused by the addition of new housing.

Field declined to estimate the number of employees the department will need in the coming years.

She said she believes a new facility housing all operations would result in efficiencies.

ENVIRONMENTAL INVESTIGATOR SHARES DETAILS OF ILLEGAL MEDICAL WASTE PROBE

DA’s Office found County hospitals improperly disposed of tissue, data

Drew Penner, Editor

Last week, as the country’s attention was transfixed on the manhunt for the person who gunned down a health insurance executive—which resulted in an outpouring of personal stories about patients being mistreated by the nation’s medical care system—the Santa Clara County DA’s Office held a press conference to reveal environmental and privacy abuses by health care officials closer to home.

Prosecutors said Dec. 5 that tons of

contaminated trash had been improperly disposed of by County-run facilities.

The hazardous and medical items they’d turned up included vials—with antibiotics, anesthetics and fentanyl still inside—blood, human tissue and electronics. They said they’d also discovered hundreds of documents with unredacted patient information.

“Part of our bringing this forward is to encourage quick compliance from the County, so as not to erode the community’s trust,” District Attorney Jeff Rosen told reporters, adding those concerned their private details may have been compromised can contact his office via stopmedicalwaste@dao.sccgov.org to find out. “The concern for what can happen

when this kind of medical waste—toxic materials, flammable materials—are put in a regular landfill, I would just refer you to Chiquita Canyon in Southern California, in Santa Clarita, where a 30-acre landfill that was contaminated with medical and hazardous waste is essentially on fire underground. And hundreds of gallons of liquid that is contaminated has to be pumped out of that landfill every single day.”

Prosecutors targeted O’Connor Hospital and Santa Clara Valley Medical Center, in San Jose, and St. Louise Regional Hospital, in Gilroy, in a series of stings, and say they found violations each time.

A spokesperson for the County’s hospital system acknowledged the

“immense efforts” invested by prosecutors, and said it’s taking the problem seriously.

“We are committed to adopting industry best-practices to prevent future occurrences,” said Roger Ross, the County’s assistant director of communications and public affairs.

He said the County learned the details of the investigation three weeks earlier and immediately began addressing the situation—including updating policies, creating an audit review process and designating people to make necessary changes quickly.

“We take environmental steward -

Jonathan Natividad / Los Gatan

UPWARD Los Gatos-Monte Sereno Police officers on motorcycle pictured during the parade on Saturday. Chief Jamie Field says she wants to take the department “from good to great.”

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MEDICAL WASTE INVESTIGATION

Medical Dumping, from page 4

ship and the confidentiality of patient health information seriously and are working to strengthen our efforts in these areas while still delivering high-quality patient care,” Ross said. We spoke with Bud Porter, the supervisor of the DA’s Environmental Protection Unit—which is made up of two prosecutors, a supervisor and two investigators—to learn more about the probe.

Drew Penner: Why should the average person care about what you’ve uncovered?

Bud Porter: One, as it relates to the County’s operations, the public pays for this. So, when the County does something well, we should hear about it. When the County’s doing something wrong, we should know about it. And that’s what this is about—is to shine a light on what the County has done wrong, so they can fix it. As far as why should the public care—about a business or a County department throwing

away hazardous waste or medical waste illegally—it’s the law in the state of California. These laws have been on the books for decades.

And the legislature, when it comes to hazardous waste, they increased the penalty in about 2018, from a maximum fine of $25,000 up to $70,000 per violation. Not just per disposal, but per violation: You didn’t fill out your paperwork. You had it hauled by somebody who wasn’t licensed. You didn’t train your people. There’s all sorts of underlying violations, besides the actual disposal violation.

When it comes to medical waste: You didn’t get a permit. You didn’t plan. You didn’t train people. You didn’t segregate the waste into different containers. So, yeah, it’s very complicated when it comes to following all the rules and regulations of medical waste and hazardous waste. But in the end it’s kinda simple: Don’t throw this stuff in the garbage. When it comes to patient informa-

tion, people should care because it’s a loss of privacy. It’s a loss of trust in your care team. People want to feel like, when they go into a closed medical office, with their doctor or their nurse, that they can share information with their name and condition, or date of admission—is not going to be just thrown in the garbage. When it comes to hazardous waste and medical waste going to the landfill, it’s not oaky. Medical waste should be incinerated or sterilized before it goes anywhere—before it goes to a landfill. Hazardous waste should go to a hazardous waste landfill.

If you throw hazardous waste and medical waste into the regular garbage and it goes to the regular landfill, you’re exposing the waste hauler employees to that. Hazardous waste is stuff that’s corrosive, toxic, flammable, kills fish—that’s why it’s considered hazardous. So, that stuff in the landfill is gonna seep down through rainfall and anaerobic digestion and create leachate—or liquid—at the bottom of the landfill. And like Jeff mentioned about Chiquita Canyon, so much liquid’s being generated that they can’t even handle it all—400,000 drums a day. That’s containing benzene.

Drew: Do you get proof that shipments of medical and hazardous waste did end up in area landfills?

Bud: We looked at eight waste inspections over the course of a year. But some of these hospitals had their compactors picked up three times a week. Some of them had their compactor picked up one time a week. So that’s 52 times a year, or 156 times a year, right? You can do the math. We only looked at eight. But based upon the magnitude and volume of what we found in each of these eight compactors, we have no reason to believe that the other hundreds of compactors over the course of the last year would look anything different. All eight had hundreds of violations of medical waste and hazardous waste.

Drew: Were you able to figure out the motive behind the illegal medical dumping?

Bud: Obviously the County can’t operate without employees.

The employees are the ones who are doing this. Why did a particular employee throw something in the garbage? Was it intentional? Was it negligent? What was the motive? You’d have to ask the County.

Drew Penner / Los Gatan

WHIRRING MACHINE The trash compactor at O’Connor Hospital, at 2105 Forest Ave. in San Jose, digests discarded material, last week.

Drew Penner / Los Gatan

LEAD INVESTIGATOR Bud Porter, the supervisor of the DA’s Environmental Protection Unit.

Drew Penner / Los Gatan

PRESS CONFERENCE On Dec. 5, the Santa Clara County District Attorney’s Office told reporters tons of contaminated trash had been improperly disposed of by County hospitals.

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(FINAL FINAL)

LAST CALL

It is with a mix of deep gratitude and heartfelt emotion that we share some bittersweet news: a ter 45 incredible years, Steamer’s The Grillhouse will be closing its doors.

This decision was not made lightly, and while it marks the end of an era, we want to take this moment to celebrate everything Steamer’s has meant to our family and to this wonderful community.

For nearly half a century, Steamer’s has been more than just a restaurant—it has been a cornerstone of Los Gatos. This town has grown and changed in so many ways, but what has never wavered is the sense of community and connection that we have felt from each of you.

We are deeply honored to have been a part of your lives. Steamer’s has been a place where birthdays were toasted, anniversaries honored, engagements revealed, and weddings joyfully celebrated. Your

milestones became our milestones, and your memories became a cherished part of our story.

To those who have been with us for years, or just started visiting us recently—thank you for your smiles, and your support. To our incredible sta , past and present—thank you for your dedication, passion, and for making Steamer’s the warm and welcoming place it has always been.

While this chapter is coming to a close, the memories we’ve shared will live on in our hearts forever. We are so proud to have been part of this community’s history, and we thank you for allowing us to serve you for 45 wonderful years.

As we prepare to say goodbye, we invite you to join us in these ﬁnal weeks to celebrate the legacy of Steamer’s. Together, let’s raise a toast to the memories, the milestones, and the incredible journey we’ve shared.

MRS. CLAUS GOES SHOPPING FOR THE MEN IN HER LIFE

As time ticks away, what to get for the boys-and-above you care about?

Dinah Cotton, Contributor

It wasn’t all that hard to find fancy gift options for male recipients, when I set out about town on this latest quest of mine. And not all products and services are created equal. Of course, the best gifts are the ones that come not from store shelves, but somewhere deeper: attention, affection, appreciation and acknowledgement.

Just something to think about.

The ideas mentioned below are ones you might find helpful while dreaming-up items for the boys-to-men in your life, whether they be: young and cuddly, mischievous toddlers, teenagers (may I suggest food and money for this age), middle-aged (see teenager) or well seasoned. Only you know what’s ideal for Mr. Man. But never forget, the gift of caring is the very best of all.

OUT OF THIS WORLD

How about a trip? I dropped by Travel Advisors to ask owner Ed Stahl where he would like to go next. As you may recall, he is in the Guinness Book of Records as the oldest man ever to visit Antarctica. Stahl quickly answered, “Outer space—though not in a spaceship, (but in) a capsule that actually floats up to where I could see the curve of the Earth, attached to a balloon from the edge of space.”

Stahl is ready to board “Spaceship Neptune” soon, and head out to the stratosphere. This carbon neutral “space ship” will lift you up using high altitude balloons to about 100,000 feet above Earth. The plan for this capsule (with its eight passengers and a captain) is to hang out there for a bit then float back, landing in the ocean. The cost is a mere $200K (approximately) for this 6-8 hour trip. Stahl, who’s flown on the Concorde multiple times, is looking forward to this next trip. And it is scheduled to happen soon. How does a tour to the edge of space sound?

MOUNTAIN CRUISING

What about an electric light-weight mountain bike?

Well, if outer space is not your

thing, how about hitting one of our world-class mountain trails on a top of the line 14K mountain bike from Specialized Los Gatos?

“They start down around $5,500 and go up to the $14,000 model, so there is a nice price range,” avid cyclist Josiah Anderson explained to me at Specialized. “A Levo SL is a full power electric that weighs kinda closer to a standard mountain bike weight and is a 20-mile-anhour pedal-assist, built around a full mountain bike set up. So, it is great (for) getting out on the trails if you just want to go do a ride easier and quicker than you usually would.” The bike has electronic shifting, Anderson added. “So, it is wireless,” he said. “The button-shifting is very precise shifting that works very well under power and prevents derailment…These e-bikes will assist you riding longer and on steeper trails.”

YOGAWEAR IS MENSWEAR

Lululemon is not just women’s workout attire. The company has some amazing “slacks” for men. Maxx Amos explained the “ABC” (Always Be Comfortable) pants to me. “Jeans—well they will never go out of style,” he said, “These pants are different from other pants that you see on the market. The ABC pants have a wide variety of fit and fabric. These pants are really really stretchy and really comfortable,” which he put down to the warpstreme fabric being used. It seemed to me like golf pants, but with more pockets. Who knew that looking great was so easy at $128 per pair? (And with hemming coming at no additional cost).

THE OTHER MEN IN YOUR LIFE

Let’s not forget gifts for the mailman, trash-pickup teams, gardening and landscaping crews, repair people—all those wonderful folks who make our lives easier. Even just a card and a kind word will go a long way in showing appreciation. However, gifts from See’s Candies, cash (always welcome), whiskey or aftershave cologne are not only thoughtful, they are a joy to receive. And to that man on your list who already has everything, don’t stress too much. They have wonderful you shopping for the perfect gifts for them.

RE-GIFTING IS ENCOURAGED

If you do receive a gift that is just not for you, why not re-gift it? So, carefully unwrap all your presents, so they may be re-wrapable. And, if that’s not

an option, a donation to the Discovery Shop or The Happy Dragon might be another option. Remember, it is far better to give than to receive. And truly, it is the thought that counts.

Dinah Cotton / Los Gatan

WHEELS Josiah Anderson at Specialized explains how electric bikes can shift gears without cables or a derailleur.

NO RAINING ON THIS PARADE

68th Children’s Christmas/ Holidays Parade delivers seasonal blast of cheer

Dinah Cotton, Contributor

The 2024 Annual Town of Los Gatos Children’s Christmas/Holiday Parade, held Saturday, now marches off into the history books. It did not disappoint.

Both the Friday night tree lighting, as well as the parade were complete successes. The Lions Club outdid themselves with their military precision. The Los Gatos Chamber of Commerce and Town officials demonstrated great teamwork. And LGS Recreation and the Los Gatos Christmas Foundation made it all look so easy. Noticeably absent this year were

any horses—or the Zucchini Mafia. Previous years have seen cold drizzle. This year, the sun was out, and Covidera fears are a thing of the past. Everyone had a smile, saying, Hello, to folks not seen for a long time. And don’t children grow up so fast?

Rick Miller, the parade chairman and Lions Club past president, and his pride of Lions, began the preparation for the

event well ahead of time With 167 in the line-up, the streets around Santa Cruz Avenue needed to be marked, so the entrants would know where to stage. Judges were brought in from out of town. They perched themselves on top of the marquee at the Los Gatos Theatre, where the view of the parade was spectacular.

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SO SKILLED Clarinetists, a flautist and brass players of the Los Gatos High School Wildcat Marching Band give it their all during the 38th Annual Children’s Christmas/Holidays Parade on Saturday.

92.9 broadcast from their second floor balcony in the Lynx building, and across the street KCATTV15 streamed live (and will be rebroadcasting this and previous parades on Comcast Channel 15 and kcat.org/watch-tv).

Over at the corner of Highway 9 and Santa Cruz Avenue, the Salvation Army and the Silicon Valley Women’s Auxiliary had their truck—and doggy mascot Heinrich Von Kartoffel. Major Daniel Freeman, Major Doreen Freeman, Maria Balusar, Jan Goodwin, Karen DiLullo and Rebeca Daley offered hot chocolate.

“We have delicious hot chocolate with marshmallows—and with a candy cane,” Goodwin said. It was delicious and warming, on this crisp morning.

The A1 Tool Shed family had arrived at 5:45am to place their chairs. They wanted to be ready to watch their truck go by. It carried the Billy Jones Wildcat Railroad engine, and that in and of itself folks was worth seeing. It belched smoke while sounding its whistle. All aboard!

The marching bands were fantastic. The Shriners drove around in their little red cars. The dance groups were well-practiced. Everyone from your favorite dentist to the YMCA Adventure guides, Girl and Boy Scouts, our local dignitaries and charitable groups

seemed to be participating. Additional appreciation goes to the Los Gatos-Monte Sereno Police Department, along with the Santa Clara County Fire Department, for keeping the peace. Also—shout out to the Disaster Aid Response Team.

NEXT GEN Little “police officers” cruise along North Santa Cruz Avenue during the parade, keeping law and order.

ANTLERS UPON ANTLERS Councilmember Maria Ristow wears springy reindeer antlers, that have their own antlers—which in turn have pompoms on their antlers.

VICE MAYOR Matthew Hudes, just days before being named mayor.

VIKING PRIDE An orange-mustachioed Scandinavian marauder is serenaded by jazz music, on the West Valley College float.

SPORTS

WILDCATS SHOOT FOR FOURTH CONSECUTIVE LEAGUE TITLE

Scotty Brennan returns to lead a talented team

Emanuel Lee, Sports Editor

The biggest move in the off-season concerning the Los Gatos High School athletics program is one that didn’t happen.

When Brent Brennan—Scotty Brennan’s father—left San Jose State University to take the University of Arizona football head coaching position last January, the question suddenly turned to whether or not Scotty would be moving to Tucson or staying in Los Gatos to finish his senior year.

Much to the delight of Scotty and the Los Gatos High sports community, the Brennans chose to keep their home in Los Gatos, so Scotty could finish high school here.

Brennan is one of the key reasons the Wildcats are the favorites to win a fourth consecutive Santa Clara Valley Athletic League championship. He recently capped a stellar season as the starting quarterback for the football team, which finished 10-3 and reached the Central Coast Section Division I championship game.

Just five days later, Brennan scored 22 points to lead the boys basketball team to a 66-47 win over Aragon High in the opening round of the Blue and Gold Tournament at Jefferson High. Two days later, Brennan poured in 25 points on an ultra-efficient 10-of-13 shooting in a 68-60 victory over San Francisco University High School.

Los Gatos entered the week at 4-0, fresh off a resounding 54-33 win over Jefferson High in the Blue and Gold Tournament championship game on Dec. 7.

A 6-foot-4, 175-pound wing, Brennan is one of the top returning players in the CCS, coming off a season in which he helped lead the Wildcats to a Division I title.

Simply put, Brennan can do it all: shoot, rebound, defend, get to the rim off dribble penetration and create scoring opportunities for teammates. However, it’s Brennan’s intangibles that make him the ultimate athlete and teammate.

“Scotty is a great player, but more importantly, he’s a great kid,” Wildcats coach Nick Ward said. “He has such a positive impact as a person and friend. Had they moved—which would've been understandable—it would've been a huge blow. So we’re obviously excited to have him for his senior season.”

Ward isn’t surprised Brennan has made a seamless transition from the gridiron to the hardwood.

“He’s hit the ground running, and it looks like he didn’t miss a beat coming off last season,” Ward said. “But he knows—and we all know—we're just getting started. And we’re excited to see him lead this group.”

Osha Moloney, another standout senior returner, had 14 points in the University game. A 6-2, 185-pounder who can play either guard position, Moloney has improved every year and plans to make his fourth and final season on the varsity squad his best one yet.

“I feel like each year Osha has taken that next step, and gotten better and better,” Ward said. “He’s another senior taking on that leadership role, and he’s been great the first month of the season.”

Moloney shot 45 percent from 3-point range last season and excels in all facets of the game.

“Osha’s skillset is unmatched,” Ward said. “He plays with great confidence and has the ability to make plays for himself and others. His work ethic is among the best on the team, and it shows in games. He plays extremely hard and his ballhandling is tremendous.”

Like Moloney, Anthony Martin is a returning senior point guard/shooting guard who has the ability to knock down a flurry of 3-point shots on a moment’s notice. Martin shot a team-best 46 percent from 3-point range a year ago.

“Anthony is another one of our leaders and is playing with a greater confidence level,” Ward said. “He’s applying all-out effort on both ends of the floor and continues to be a really good player for us.”

After missing the entire 2023-2024 season due to injury, senior Ethan Oppenheimer has already made his presence felt early in the 2024-2025 campaign. The 6-5, 220-pound center provides a physical presence in

the paint, plays tough defense, can be dominant on the glass and knows how to score from close range.

“Ethan’s footwork around the rim has really improved from a couple of years ago,” Ward said. “He has a high motor, both offensively and defensively, and it’s really exciting to get him back on the floor. When he was with us in the summertime, we really got to see what he could become. And he’s been great for us so far.”

Zach Otoupal and Owen Panu are key returners who provide athleticism and hard-nosed play.

“We’re expecting a lot out of Zach, and Owen is all over the floor all the time,” Ward said. “We have a good mix of returning guys, as well as some guys from the JV team we’re excited about.”

That latter group includes sophomore Blake Mordaunt and junior Will Campbell. Mordaunt possesses the ability to hit shots from well beyond the arc, and Campbell had 12 rebounds in a season-opening win over Evergreen Valley High on Nov. 27.

The Wildcats have been buoyed by the return of senior post Leo Cocchiglia, a football standout who is back on the court for the first time since his freshman year.

“Leo wanted to finish his high school career on the basketball court again,” Ward said. “We’re excited to have another big body around and see if he can get that touch back he had in his freshman year. For a guy of Leo’s size (6-5, 250), he moves incredibly well. He’s able to move and slide his feet against smaller players.”

Cocchiglia is one of six players off the football team who have traded in their pads for a tanktop and shorts, giving an instant boost to the basketball squad.

“They bring such a different dynamic to the court,” Ward said. “There’s a toughness, obviously, and then there’s the size aspect. The guys are coming together, and we’re starting to see who we can really be—and put together something special.”

Jonathan Natividad

CONCENTRATION Osha Moloney’s laser-like focus in every facet of the game is one of the reasons why the Wildcats are the favorites to win a fourth consecutive league title.

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Patrick Joseph Mahoney

May 14, 1965 – October 30, 2024

With great sadness, we announce the passing of Patrick Joseph Mahoney also known as “PJ” on October 30, 2024, at the age of 59. Pat was born on May 14, 1965, in Anaheim, California, to Paul and Molly Mahoney. During his childhood, Pat and his family moved frequently across the country before settling in Los Gatos, California, where he would spend most of his life.

Pat had an extraordinary ability to bring joy and laughter to those around him. His infectious laugh, sharp wit, and engaging personality made him the life of every gathering. Whether joking or sharing a lighthearted conversation, Pat’s warmth and humor left an indelible mark on everyone he encountered. Over the years, he built enduring relationships, and his loyalty and kindness were apparent to all who knew him.

Pat leaves behind a loving family, including his children, Francesca and Michael; their mother, Leah; his parents, Paul and Molly; his siblings, Maripat, Paul Jr., and John; as well as many other family and friends. His legacy of laughter and love will live on in all who knew him.

10 Jackson Street, Suite 107

Los Gatos

408.354.8910

www.atlantisproperties.net

DRE-01498174

Rufus is part of the team, now going on 16 years.

GEN Z IMPACT

Gen Z Shopping, from page 1

demic, though it has somewhat leveled off since then.

Gen Z is becoming a force to be reckoned with. Research from Uniquely Generation Z had predicted the age cohort will soon have $44 billion in buying power. That’s already risen to $143 billion a year, representing about 40% of global consumer spending. With the popularity of e-commerce among this group, classic retail brands like Macy’s, Ted Baker, Outdoor Voices, Rue21 and The Body Shop have been closing stores and laying off staff.

Gen Z children influence household spending decisions, and even the youngest members of the age-range are having an impact. A study from a few years back suggested children influence 93% of parents' household spending. A 2024 report by Morning Consult found 35% of Gen Zers spend over four hours a day using social media (with only 4% on these apps less than an hour a day). And about 85% of Gen Zers say social media influences what they buy, according to the International Council of Shopping Centers.

Los Gatos High School English teacher Brian Schunk, 27, comments how, if he’s going to buy something, “Almost certainly, it would be online.”

Ashir Rao, 18, a freshman at Cornell University, says he doesn’t regularly frequent small shops.

“Even local businesses feel far away,” he said. “We spend more time on our phones and that’s where e-commerce is—so, it feels easier.”

LGHS junior Lydia Chun, 16, agrees that shopping online is more convenient.

“It’s easy to compare prices, and it lets me get really picky,” she said.

However, when shopping for others, she says she does prefer IRL purchases.

“In addition to being way more fun, I think shopping in person feels more personal and meaningful,” she said. “You create the time to put more thought into shopping and form a bond and meraki with the object— which you just can’t get online.”

There are benefits to getting to see items for yourself before buying.

“It’s great for when you don’t specifically know what to get someone,” she said.

Indeed, a desire for meaningful gifts is a common thread among Gen Z.

As a recent Ernst & Young report re-

cently stated, “Authenticity is the most important value for Gen Z — even beyond future plans and being rich.”

This seemed to resonate with our interviewees.

“A meaningful gift comes from listening to your loved ones, not just during the holidays but throughout the year so you really get to know what they want,” Rao said.

Or as LGHS senior Nico Goméz-Llagaria put it, “Personal gifts are usually references to past conversations or something they have talked about a lot.”

For the 17-year-old, that means think-

ing about the transition to universities:

“My friends are all going to college soon, so I get gifts that would be cool to have in dorms, like a karaoke machine.”

Older Gen Z members seem to feel similarly.

“My friends and I do a Secret Santa and we try to give each other gifts that are some mix of meaningful and funny,” Schunk says. “We try to do homemade gifts whenever we can, some sort of customization, not really looking to buy things as much as make them.”

Saratoga High School senior Beverly Xu, 18, does this, too.

“Oftentimes, I try to make gifts,” she said. “So, I’ll go to Michaels to get materials,” in addition to gift shopping on Amazon.

For many Gen Z members, the thoughtfulness behind a gift often matters more than the gift itself. Experiences can hold even greater meaning, as 15-year-old LGHS sophomore Iliana Finney explains.

“I think it depends on the person,” Finney said. “I honestly think experiences or activities are the best gifts. I feel like making memories and creating more meaningful relationships with

CONVENIENCE Ashir Rao says buying things online just seems easier—he says even local shops feel quite distant.

THOUGHTFUL Nico Goméz-Llagaria says a good gift might reference a conversation you’ve had with someone.

BIG-BOXER Unlike many of her peers, Lydia Chun (left) says she prefers to gift-hunt in brick-and-mortar shops.

SUBSTANCE For Iliana Finney, while material items are great, a better gift might be an experience or activity.

those you’re close with is better than any material gift–most of the time. I do think material gifts can also be great, but I personally have only found them to be a great gift when it’s something that holds value to the person receiving it.”

This could be a gift basket that triggers a past memory, or something related to a hobby, such as upgraded animation software or better camera.

“I don’t think that all gifts have to be expensive,” she said. “It comes down to the value of it to the other person.”

A simple gift card isn’t enough to pass muster for Gen Z, who find bespoke gifts much more appreciated.

And when it comes to an expensive gift, Finney mentions how, “I would probably buy it online unless it was an item that I explicitly could only really buy from a local business.”

It does happen occasionally, especially if that business is well known for something, such as Bharat Desi Bazaar, an Indian grocery chain primarily in the Bay Area where Rao once sourced ornaments for his mother.

Unlike many peers, Finney typically shops in-person, “—whether that’s local businesses or a common store like Walmart.”

Chun, who also finds more value shopping in-person, has a preference for larger retail stores.

“While I like going to local businesses, I do so more while traveling, and usually go to chain stores when at home, because they usually offer more variety, are more familiar (especially for return policies), and often have lower prices,” Chun said.

When Gen Z does wander through shopping aisles, that’s often at big box shops like Walgreens, Target, Costco, Gap and Uniqlo. Local boutiques can struggle to fit into this picture.

Schunk, for example, says how, “It hasn’t occurred to (him) to actively support a Los Gatos local business.”

The only way to avoid falling behind in the new era of shopping, is to get online.

After all, more than half of American Gen Z and Millennial consumers polled by GoDaddy, said if they couldn’t find an online review for a new small business, they’d probably skip it. A third said a website under construction, or merely missing contact information, would be enough to dissuade them.

But if they do come across a helpful write-up—and like what they read—it could be enough to pique their curiosity and send them strolling along downtown streets, once again.

PUBLIC NOTICES

Town of Los Gatos

SUMMARY OF ORDINANCE 2364

TITLE: AN ORDINANCE OF THE TOWN COUNCIL OF THE TOWN OF LOS GATOS AMENDING CHAPTER 29, “ZONING REGULATIONS,” ARTICLE I, “IN GENERAL,” DIVISION 3, “SIGNS,” OF THE TOWN CODE REGARDING SIGN REGULATIONS

Notice is hereby given that at its meeting on Tuesday, November 19, 2024, the Town Council of the Town of Los Gatos introduced the Ordinance titled above and adopted this Ordinance at a regular meeting on Tuesday, December 3, 2024, by the following vote:

Ayes: Maria Ristow, Rob Moore, Rob Rennie, Matthew Hudes, Mayor Mary Badame

Nays: None

Abstain: None

Recused: None

The following is a summary of the Ordinance:

An Ordinance amending Chapter 29, “Zoning Regulations,” Article I, “In General,” Division 3, “Signs,” of the Town Code to regulate the size of temporary signs at intersections, clarify regulations applicable to temporary signs on private property, and prohibit temporary signage on public property.

Please note that the above is a summary of the Ordinance. To obtain a full understanding of the Ordinance, it should be read in its entirety. A copy of the full text of the Ordinance is available in the Town Clerk’s Office at Town Hall, 110 E. Main Street, Los Gatos, CA 95030.

Wendy Wood

Los Gatos Town Clerk

Published: 12/11/2024

(Pub LGN 12/11)

Town of Los Gatos

SUMMARY OF ORDINANCE 2363

TITLE: AN ORDINANCE OF THE TOWN COUNCIL OF THE TOWN OF LOS GATOS AMENDING SECTIONS 14.40.010, “DEFINITIONS,” AND 14.40.015, “NONAPPLICABILITY,” OF ARTICLE IV, “PEDDLERS AND SOLICITORS,” OF CHAPTER 14, “LICENSES AND MISCELLANEOUS BUSINESS REGULATIONS,” OF THE TOWN CODE AND REPLACING ARTICLE VII, “PUSHCARTS,” OF CHAPTER 14, “LICENSES AND MISCELLANEOUS BUSINESS REGULATIONS,” WITH A NEW ARTICLE VII, “SIDEWALK VENDING” IN THE TOWN CODE

Ayes: Maria Ristow, Rob Moore, Rob Rennie, Matthew Hudes, Mayor Mary Badame

Nays: None

Abstain: None

Recused: None

The following is a summary of the Ordinance:

An Ordinance amending sections 14.40.010, “Definitions,” and 14.40.015, “Nonapplicability,” of the Town Code and replacing Article VII, “Pushcarts,” of Chapter 14, “Licenses and Miscellaneous Business Regulations,” with “Sidewalk Vending” to rescind the existing pushcart ordinance, amend the existing peddler and solicitor ordinance to exclude sidewalk vendors from its provisions, and regulate sidewalk vendors in compliance with state law.

Please note that the above is a summary of the Ordinance. To obtain a full understanding of the Ordinance, it should be read in its entirety. A copy of the full text of the Ordinance is available in the Town Clerk’s Office at Los Gatos Town Hall, 110 E. Main Street, Los Gatos, CA 95030.

Wendy Wood

Los Gatos Town Clerk

Published: 12/11/2024

(Pub LGN 12/11)

Town of Los Gatos

SUMMARY OF ORDINANCE 2362

TITLE: AN ORDINANCE OF THE TOWN COUNCIL OF THE TOWN OF LOS GATOS AMENDING SECTION 15.30.235, “ESTABLISHING SPEED LIMITS ON CERTAIN STREETS,” OF THE TOWN CODE ESTABLISHING SPEED LIMITS

Ayes: Maria Ristow, Rob Moore, Rob Rennie, Matthew Hudes, Mayor Mary Badame Nays: None

Abstain: None Recused: None

The following is a summary of the Ordinance: An Ordinance amending section 15.30.235 of the Town Code to reduce the speed limit along Blossom Hill Road between Santa Cruz Avenue/Winchester Boulevard and Camino Del Cerro.

Please note that the above is a summary of the Ordinance. To obtain a full understanding of the Ordinance it should be read in its entirety. A copy of the full text of the Ordinance is available in the Town Clerk’s Office at Los Gatos Town Hall, 110 E. Main Street, Los Gatos, CA 95030.

Wendy Wood Los Gatos Town Clerk

Published: 12/11/2024

(Pub LGN 12/11)

Town of Los Gatos

CHAPTER 29, “ZONING REGULATIONS,” OF THE TOWN CODE TO ADD LOW BARRIER NAVIGATION CENTERS AS A BY-RIGHT USE IN MIXED-USE AND NONRESIDENTIAL ZONES WHERE MULTI-FAMILY USES ARE PERMITTED AS REQUIRED BY IMPLEMENTATION PROGRAM AD OF THE 2023-2031 HOUSING ELEMENT

Notice is hereby given that at its meeting of Tuesday, December 3, 2024, the Town Council of the Town of Los Gatos introduced the Ordinance titled above. The adoption of this Ordinance is scheduled for Tuesday, December 17, 2024, at approximately 7:00 p.m., in person and via Teleconference.

The following is a summary of the Ordinance: An Ordinance of the Town Council of the Town of Los Gatos that amends Chapter 29 (Zoning Regulations) of the Town Code to add Low Barrier Navigation Centers (LBNC) as a by-right use in mixed-use and nonresidential zones where multi-family uses are permitted, pursuant to Implementation Program AD of the 2023-2031 Housing Element. State Assembly Bill 101 enacted Government Code Sections 6566065668 to require that local jurisdictions allow LBNC’s as “by-right” uses in areas zoned for mixed-use and nonresidential zones permitting multi-family uses, so long as the LBNC’s meet specified requirements. In the Town, the four identified zoning districts are the O, CH, C-1, and C-2 zones.

Please note that the above is a summary of the Ordinance. To obtain a full understanding of the Ordinance it should be read in its entirety. A copy of the full text of the Ordinance is available in the Town Clerk’s office at Los Gatos Town Hall, 110 E. Main Street, Los Gatos, CA 95030.

Wendy Wood Los Gatos Town Clerk

Published: 12/11/2024 (Pub LGN 12/11)

Town of Los Gatos

NOTICE AND SUMMARY OF AN ORDINANCE AMENDING

TITLE:

NOTICE AND SUMMARY OF AN ORDINANCE AMENDING THE ZONING CODE

TITLE: AN ORDINANCE AND POLICY OF THE TOWN COUNCIL OF THE TOWN OF LOS GATOS AMENDING CHAPTER 29, “ZONING REGULATIONS,” OF THE TOWN CODE TO INCLUDE THE REQUIREMENT OF REPLACEMENT OF RESIDENTIAL UNITS ELIMINATED BY NEW DEVELOPMENT, PURSUANT TO IMPLEMENTATION PROGRAM AU OF THE 2023-2031 HOUSING ELEMENT

The following is a summary of the Ordinance: An Ordinance of the Town Council of the Town of Los Gatos that amends Chapter 29 (Zoning Regulations) of the Town Code regarding adopting a Replacement Units Ordinance and adopting Replacement Units Policy by resolution, pursuant to Implementation Program AU of the 2023-2031 Housing Element. The amendments would ensure that when housing units are removed by a development project, the housing units are replaced. In addition, staff is recommending that the Town adopt a Replacement Units Policy by resolution. The proposed resolution authorizes staff to update the policy if required by future changes to state law.

Please note that the above is a summary of the Ordinance. To obtain a full understanding of the

Ordinance it should be read in its entirety. A copy of the full text of the Ordinance is available in the Town Clerk’s office at Los Gatos Town Hall, 110 E. Main Street, Los Gatos, CA 95030.

Wendy Wood Los Gatos Town Clerk

Published: 12/11/2024 (Pub LGN 12/11)

Town of Los Gatos

NOTICE AND SUMMARY OF AN ORDINANCE AMENDING THE TOWN CODE

TITLE: AN ORDINANCE OF THE TOWN COUNCIL OF THE TOWN OF LOS GATOS REPEALING SECTION 6.120.060, “ALL ELECTRIC CONSTRUCTION DEFINITIONS,” SECTION 6.120.070, “RESIDENTIAL ALL ELECTRIC CONSTRUCTION,” AND SECTION 6.120.080, “NONRESIDENTIAL ALL ELECTRIC CONSTRUCTION” OF THE TOWN CODE

The following is a summary of the Ordinance: An Ordinance of the Town Council of the Town of Los Gatos repealing section 6.120.060, “All electric construction definitions,” section 6.120.070, “Residential all electric construction,” and section 6.120.080, “Nonresidential all electric construction” of the Town Code relating to all-electric construction requirements.

Wendy Wood Los Gatos Town Clerk

Published: 12/11/2024 (Pub HF 12/11)

Town of Los Gatos

NOTICE AND SUMMARY OF AN ORDINANCE AMENDING THE ZONING CODE

TITLE: AN ORDINANCE OF THE TOWN COUNCIL OF THE TOWN OF LOS GATOS AMENDING CHAPTER 29, “ZONING REGULATIONS,” OF THE TOWN CODE IN ACCORDANCE WITH THE STATE MANDATED DENSITY BONUS LAW, PURSUANT TO IMPLEMENTATION PROGRAM R OF THE 2023-2031 HOUSING ELEMENT

The following is a summary of the Ordinance: An Ordinance of the Town Council of the Town of Los Gatos that amends Chapter 29 (Zoning Regulations) of the Town Code regarding the State Mandated Density Bonus, Pursuant to Implementation Program R of the 2023-2031 Housing Element. State Density Bonus Law is codified in Government Code Sections 65915 and following and provides increased densities and other incentives for projects that provide a specified percentage of affordable housing. State density bonus law has been amended by the State Legislature several times over the past years. As a result, the Town is obligated to update its Ordinance to bring it into compliance with state law. The Ordinance addresses the following: application requirements, application review process, density bonus housing agreement, density bonus calculations, development standards, and density bonus for commercial development. This update is also in response to Implementation Program R of the Town’s 2023-2031 Housing Element. In the interim, state law governs the Town’s processing of density bonus projects.

Please note that the above is a summary of the Ordinance. To obtain a full understanding of the Ordinance it should be read in its entirety. A copy of the full text of the Ordinance is available in the Town Clerk’s office at Los Gatos Town Hall, 110 E. Main Street, Los Gatos, CA 95030.

Wendy Wood Los Gatos Town Clerk

Published: 12/11/2024

(Pub LGN 12/11)

Fictitious Business Name Statements

FICTITIOUS BUSINESS NAME STATEMENT #711051

The following person(s) is (are) doing business as: A L K Auto Sales, 2071 Ringwood Ave., San Jose, CA, 95131, Hisham A Zoaby. This business is being conducted by an Individual. Registrant began business under the fictitious business name or names listed herein 11/12/2024. /s/ Hisham Zoaby. This statement was filed with the County Clerk of Santa Clara County on 11/12/2024. (pub LG 11/20, 11/27, 12/04, 12/11/2024)

FICTITIOUS BUSINESS NAME STATEMENT #710350

The following person(s) is (are) doing business as: 1. Gracies Barkcuterie & Treats, 2. Gracies Treats 735 Georgetown Place, Gilroy, CA, 95020, Charcuterie Guys LLC. This business is being conducted by a Corporation. Above entity was formed in the state of California. Registrant began business under the fictitious business name or names listed herein 10/15/2024. /s/ Agustin Frank Gutierrrez. Owner. #202463018739. This statement was filed with the County Clerk of Santa Clara County on 10/16/2024. (pub LG 11/20, 11/27, 12/04, 12/11/2024)

FICTITIOUS BUSINESS NAME STATEMENT #711090

The following person(s) is (are) doing business as: Success Brand, 2275 South Bascom Avenue Apt 112, Campbell, CA, 95008, Nigel Quintero Ayala. This business is being conducted by an Individual. Registrant has not yet begun business under the fictitious business name or names listed herein. /s/Nigel Quintero Ayala. This statement was filed with the County Clerk of Santa Clara County on 11/13/2024. (pub LG 11/20, 11/27, 12/04, 12/11/2024)

File Number: FBN710925. The following person (persons) is (are) doing business as: LIGHT UP INSURANCE AGENCY, 1102 Bird Ave Ste 20, San Jose, CA 95125. This business is conducted by: A Corporation, LIGHT UP INSURANCE SERVICES INC, 1102 Bird Ave Ste 20, San Jose, CA 95125. The registrant commenced to transact business under the fictitious business name or names listed above on 11/06/2024 and 11/06/2024 is the file date. Statement filed with the County Clerk of Santa Clara: /s/ Fraulein Dominguez /s/ Deputy, 110 West Tasman Drive, San Jose, CA 95134. LIGHT UP INSURANCE SERVICES INC, Article/Reg # 6440125, Above Entity was Formed in the State of CA. /s/ Tingting Pan /s/ CEO. (Pub LGN: 11/20, 11/27, 12/04, 12/11/2024)

PUBLIC NOTICES

File Number: FBN710994. The following person (persons) is (are) doing business as: Westside Real Estate Team, 10080 N. Wolfe Road, Suite SWS-200, Cupertino, CA 95014. This business is conducted by:

An Individual, Moriah Beth Larson, 2132 Sunny Vista Drive, San Jose, CA 95128. The registrant commenced to transact business under the fictitious business name or names listed above on Not Applicable and 11/08/2024 is the file date. Statement filed with the County Clerk of Santa Clara: /s/ Nina Khamphilath /s/ Deputy, 110 West Tasman Drive, San Jose, CA 95134. /s/ Moriah Larson /s/. (Pub LGN: 11/20, 11/27, 12/04, 12/11/2024)

FICTITIOUS BUSINESS NAME STATEMENT #711130

The following person(s) is (are) doing business as: My Goodies, 418 Fontanelle Dr., San Jose, CA, 95111, Danielle Rikki Perez. This business is being conducted by an Individual. Registrant has not yet begun business under the fictitious business name or names listed herein. /s/ Daneille Rikki Perez. This statement was filed with the County Clerk of Santa Clara County on 11/14/2024. (pub LG 11/20, 11/27, 12/04, 12/11/2024)

FICTITIOUS BUSINESS NAME STATEMENT #711174

The following person(s) is (are) doing business as: Ainalaiyn Daycare, 709 Santa Rita Street, Sunnyvale, CA, 94085, Zhanna Atabekova. This business is being conducted by an Individual. Registrant has not begun business under the fictitious business name or names listed herein. /s/Zhanna Atabekova. This statement was filed with the County Clerk of Santa Clara County on 11/15/2024. (pub LG 11/20, 11/27, 12/04, 12/11/2024)

FICTITIOUS BUSINESS NAME STATEMENT #710840

The following person(s) is (are) doing business as: J & J Painting, 5929 Southmont Ct., San Jose, CA, 95138, Kenneth Edward Dirubio. This business is being conducted by a Individual. Registrant began business under the fictitious business name or names listed herein 11/01/2024. /s/Kenneth E Dirubio. This statement was filed with the County Clerk of Santa Clara County on 11/04/2024. (pub LG 11/20, 11/27, 12/04, 12/11/2024)

FICTITIOUS BUSINESS NAME STATEMENT #710860

The following person(s) is (are) doing business as: French Lessons, 14 North Santa Cruz Avenue, Los Gatos, CA, 95030, Susan Jean Sedgley. This business is being conducted by an Individual. Registrant began business under the fictitious business name or names listed herein 11/03/2024. /s/Susan Sedgley. This statement was filed with the County Clerk of Santa Clara County on 11/04/2024. (pub LG 11/27, 12/04, 12/11, 12/18/2024)

File Number: FBN711143. The following person (persons) is (are) doing business as: 1. Tagmasters Registration Services, 2. Reg2Go Registration Services, 3. In & Out Registration Services, 4. Quickstop Registration Services, 5. Fastlane Registration Services; 858 Civic Center Dr, Santa Clara, CA 95050. County: Santa Clara. This business is conducted by: A Limited Liability Company. Instafile Registration Services, LLC, Article/Reg # 20246416629 California. 858 Civic Dr, Santa Clara, CA 95050. The registrant commenced to transact business under the fictitious business name or names listed above on N/A and 11/14/2024 is the file date.

Statement filed with the County Clerk of Santa Clara: /s/ Fraulein Dominguez, Deputy, 110 West Tasman Drive, 1st Floor, San Jose, CA 95134. /s/ Cici Brandt; Managing Member. Instafile Registration Services, LLC. (Pub LGN 11/27, 12/4, 12/11, 12/18)

FICTITIOUS BUSINESS NAME STATEMENT #711385

The following person(s) is (are) doing business as: Rajbhog Thali, 1028 E. El Camino Real, Guru Ji Sada Sahay, Inc. This business is being conducted by a Corporation. Registrant has not yet began business under the fictitious business name or names listed herein. Above entity was formed in the state of California. /s/Dinesh Kumar. CEO. #6350467. This statement was filed with the County Clerk of Santa Clara County on 11/21/2024. (pub LG 11/27, 12/04, 12/11, 12/18/2024)

FICTITIOUS BUSINESS NAME STATEMENT #711255

The following person(s) is (are) doing business as: Base, 1346 The Alameda Ste 7218, San Jose, CA, 95126, Bay Area Social Empowerment. This business is being conducted by a Corporation. Registrant began business under the fictitious business name or names listed herein on 11/17/2024. Above entity was formed in the state of

California. /s/Michele Huntzinger. President. #6463104. This statement was filed with the County Clerk of Santa Clara County on 11/18/2024. (pub LG 11/27, 12/04, 12/11, 12/18/2024)

File Number: FBN711317. The following person (persons) is (are) doing business as: NADINE HELPS, 128 Mary Way, Los Gatos, CA 95032. This business is conducted by: An Individual, Nadine Swenberg, 128 Mary Way, Los Gatos, CA 95032. The registrant commenced to transact business under the fictitious business name or names listed above on Not Applicable and 11/20/2024 is the file date. Statement filed with the County Clerk of Santa Clara: /s/ Corinne Vasquez /s/ Deputy, 110 West Tasman Drive, San Jose, CA 95134. /s/ Nadine Swenberg /s/. (Pub LGN: 12/04, 12/11, 12/18, 12/25/2024)

File Number: FBN710907. The following person (persons) is (are) doing business as: EDITH, 1659 Magnolia Blossom Lane, San Jose, CA 95124. This business is conducted by: A Corporation, RUMSBY INC, 1659 Magnolia Blossom Lane, San Jose, CA 95124. The registrant commenced to transact business under the fictitious business name or names listed above on Not Applicable and 11/05/2024 is the file date. Statement filed with the County Clerk of Santa Clara: /s/ Elaine Fader /s/ Deputy, 110 West Tasman Drive, San Jose, CA 95134. RUMSBY INC, Article/Reg # 20221735522, Above Entity was Formed in the State of Delaware. /s/ Audrey Rusby /s/ CEO. (Pub LGN: 12/04, 12/11, 12/18, 12/25/2024)

FICTITIOUS BUSINESS NAME STATEMENT #711438

The following person(s) is (are) doing business as: Own, 20660 Stevens Creek Blvd., Cupertino, CA, 95014, Own Real Estate Group. This business is being conducted by a Corporation. Above entity was formed in the state of California. Registrant began business under the fictitious business name or names listed herein 11/24/2024. /s/Jing Hua. Owner. #6464869. This statement was filed with the County Clerk of Santa Clara County on 11/25/2024. (pub LG 12/04, 12/11, 12/18, 12/25/2024)

FICTITIOUS BUSINESS NAME STATEMENT #711411

The following person(s) is (are) doing business as: Middlefield Dental Group, 555 Middlefield Rd., Palo Alto, CA, 94301, Kono DDS & Vanzina DDS A Professional Corporation. This business is being conducted by a Corporation. Above entity was formed in the state of California. Registrant began business under the fictitious business name or names listed herein 11/22/2024. /s/ Martha Vanzina. Owner. #6415230. This statement was filed with the County Clerk of Santa Clara County on 11/22/2024. (pub LG 12/04, 12/11, 12/18, 12/25/2024)

FICTITIOUS BUSINESS NAME STATEMENT #710848

The following person(s) is (are) doing business as: Bay Tek Coatings, 1721 Rogers Ave Suite P, San Jose, CA, 95112, Cartwright Painters LLC. This business is being conducted by a Limited Liability Company. Registrant began business under the fictitious business name or names listed herein on 11/04/2024. Above entity was formed in the state of California. /s/Brandon Cartwright. Owner. #202252316451. This statement was filed with the County Clerk of Santa Clara County on 11/04/2024. (pub LG 12/04, 12/11, 12/18, 12/25/2024)

File Number: FBN711420. The following person (persons) is (are) doing business as: CASTELLI FINANCIAL & INSURANCE SERVICES, 236 N Santa Cruz Ave #240, Los Gatos, CA 95030. This business is conducted by: An Individual, Juliette Elise Castelli, 236 N Santa Cruz Ave #240, Los Gatos, CA 95030. The registrant commenced to transact business under the fictitious business name or names listed above on 02/14/2018 and 11/22/2024 is the file date. Statement filed with the County Clerk of Santa Clara: /s/ Nina Khamphilath /s/ Deputy, 110 West Tasman Drive, San Jose, CA 95134. /s/ Juliette E Castelli /s/. (Pub LGN: 12/04, 12/11, 12/18, 12/25/2024)

File Number: FBN711194. The following person (persons) is (are) doing business as: PRO CIRCUIT ELECTRIC, GEN SERVICE, KLAUSER ENERGY SOLUTIONS, 559 Campbell Technology Pkwy, Suite #5, Campbell, CA 95008. This business is conducted by: An Individual, Jason Matthew Klauser, 559 Campbell Technology Pkwy, #5, Campbell, CA 95008. The registrant commenced to transact business under the fictitious business name or names listed above on 04/25/2001 and 11/15/2024 is the file date. Statement

filed with the County Clerk of Santa Clara: /s/ Elaine Fader /s/ Deputy, 110 West Tasman Drive, San Jose, CA 95134. /s/ Jason Matthew Klauser /s/. (Pub LGN: 12/04, 12/11, 12/18, 12/25/2024)

File Number: FBN711640. The following person (persons) is (are) doing business as: ANDERSON MANOR OF PORTUGAL , 473 Valley View Drive, Los Altos, CA 94024. This business is conducted by: A General Partnership, John Robert “Bob” Anderson, 473 Valley View Drive, Los Altos, CA 94024 and Catherine Anderson, 473 Valley View Drive, Los Altos, CA 94024. The registrant commenced to transact business under the fictitious business name or names listed above on 12/01/2024 and 12/03/2024 is the file date. Statement filed with the County Clerk of Santa Clara: /s/ Corinne Vasquez /s/ Deputy, 110 West Tasman Drive, San Jose, CA 95134. /s/ John Robert “Bob” Anderson /s/. (Pub LGN: 12/11, 12/18, 12/25/2024, 01/01/2025)

FICTITIOUS BUSINESS NAME STATEMENT #711571

The following person(s) is (are) doing business as: Naschmarkt Campbell, 384 E. Campbell Ave., Campbell, CA, 95008, MDB21, Inc. This business is being conducted by a Corporation. Above entity was formed in the state of California. Registrant began business under the fictitious business name or names listed herein 07/11/2019. /s/ Ismail Duman. President. #4297088. This statement was filed with the County Clerk of Santa Clara County on 12/02/2024. (pub LG 12/11, 12/18, 12/25/2024, 01/01/2025)

FICTITIOUS BUSINESS NAME STATEMENT #711425

The following person(s) is (are) doing business as: K Express, 1053 E El Camino Real #9, Sunnyvale, CA, 94087, Beef Steak Corporation. This business is being conducted by a Corporation. Above entity was formed in the state of California. Registrant has not yet begun business under the fictitious business name or names listed herein. /s/Kwangwuk Kwon. CEO. #C4858556. This statement was filed with the County Clerk of Santa Clara County on 11/22/2024. (pub LG 12/11, 12/18, 12/25/2024, 01/01/2025)

File Number: FBN711091 . The following person (persons) is (are) doing business as: The Nordic Design, 464 W Campbell Ave, Campbell, Ca 95008. This business is conducted by: An Individual, Jonathan Starrett, 464 W Campbell Ave, Campbell, Ca 95008. The registrant commenced to transact business under the fictitious business name or names listed above on 11/13/2024 and 11/13/2024 is the file date. Statement filed with the County Clerk of Santa Clara: /s/ Corinne Vasquez /s/ Deputy, 110 West Tasman Drive, San Jose, CA 95134. /s/ Jonathan Starrett /s/. (Pub LGN: 12/11, 12/18, 12/25/2024, 01/01/2025)

FICTITIOUS BUSINESS NAME STATEMENT #711574

The following person(s) is (are) doing business as: Wesco Dental Laboratory, 621 E. Campbell., #2, Campbell, CA, 95008, Robert A. Chapman, Patricia L. Chapman. This business is being conducted by a Married Couple. Registrant began business under the fictitious business name or names listed herein 10/19/1995. /s/Robert A. Chapman. This statement was filed with the County Clerk of Santa Clara County on 12/02/2024. (pub LG 12/11, 12/18, 12/25/2024, 01/01/2025)

File Number: FBN711143. The following person (persons) is (are) doing business as: 1. Tagmasters Registration Services, 2. Reg2Go Registration Services, 3. In & Out Registration Services, 4. Quickstop Registration Services, 5. Fastlane Registration Services; 858 Civic Center Dr, Santa Clara, CA 95050. County: Santa Clara. This business is conducted by: A Limited Liability Company. Instafile Registration Services, LLC, Article/ Reg # 20246416629 California. 858 Civic Dr, Santa Clara, CA 95050. The registrant commenced to transact business under the fictitious business name or names listed above on N/A and 11/14/2024 is the file date. Statement filed with the County Clerk of Santa Clara: /s/ Fraulein Dominguez, Deputy, 110 West Tasman Drive, 1st Floor, San Jose, CA 95134. /s/ Cici Brandt; Managing Member. Instafile Registration Services, LLC. (Pub LGN 11/27, 12/4, 12/11, 12/18)