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Dear Friends,
Welcome to the 15th anniversary edition of the Think Local First Member Directory.
Think Local First is an organization of locally owned & operated businesses dedicated to strengthening our Santa Cruz County economy and community.
Inside this directory you’ll find hundreds of locally owned and operated businesses that proudly display the “Think Local First” logo. Please let this directory be your guide to shopping the logo, living the philosophy, and thinking local, first!
Why Think Local First?
Because more of the money you spend at a locally owned & operated business stays in the community to be spent again, and again, and again.
• Because locally owned & operated businesses invest in local nonprofits and other local businesses, keeping our community strong.
• Because to earn your loyalty, locally owned & operated businesses will give you the best value for your dollar.
• Because the people who own and work at locally owned & operated businesses are your friends and neighbors.
• Because now more than ever we need to spend our hard-earned dollars at locally & operated businesses. If we invest in our community, our community will flourish.
You can find more detailed information about our members, member activities, and how to become a member at ThinkLocalSantaCruz.org
Locally yours,
The Think Local First Board of Directors
CONTRIBUTORS Michael Olson, Susan O’Conner Fraser, and Andrea Konrad
EDITORIAL DESIGNER Haley Tweedell
DESIGNERS Sam Miranda, Elena Razganov, Jennifer Meyer
PRODUCTION COORDINATOR Deb Fisher
ADVERTISING DIRECTOR Debra Whizin
ADVERTISING REPRESENTATIVES Sue Lamothe, Lisa Buckley, Kate Kauffman, and Duffy Barret
ACCOUNTING Sonia Chavez
CIRCULATION MANAGER Shannen Craig
OFFICE MANAGER Danielle Ratliff
GENERAL MANAGER Lee May
COVER IMAGE Marlene Olson
BOARD & STAFF
BOARD & STAFF
MICHAEL OLSON SANTA CRUZ VOICE
Board President
SUSAN O’CONNER FRASER TAM COMMUNICATIONS, INC. Chief Financial Officer
CAMI CORVIN
CORVIN’S LEGAL SERVICES Secretary
ASHLEY HARMON LOOKOUT SANTA CRUZ Board Member
ANGELA MARSHALL Board Member
OFFICER
ANDREA KONRAD
Membership Director
DIANE DOBBS Accountant
SPECIAL ADVISOR
Peter Neuwald
THE HISTORY OF THINK LOCAL FIRST
In the spring of 2007, in the midst of a downturn in the economy, a handful of Santa Cruz business owners rallied around a common concern: the threat posed to local businesses by proliferating chain stores and easy online shopping.
Think Local First formed that same year around the shared desire to “promote and sustain economic vitality while preserving the unique character of Santa Cruz County.” The logic was simple: If residents and visitors became more aware of the benefits of supporting locally owned & operated businesses, more of their money would stay in the community and contribute to the vibrancy and health of Santa Cruz County.
Think Local First’s first public meeting took place at Bookshop Santa Cruz, a true local treasure, in October of 2007. We invited the public to share ideas and continue the momentum of the movement. Think Local First and its member businesses believe that by working together to circulate money locally, instead of sending it away, the money can be used to create a thriving local economy and community.
That was 17 years ago, but the reasons and results of supporting our local businesses is just as crucial as ever.
10 REASONS TO SHOP LOCAL
Money spent at locally owned & operated businesses is reinvested in your community, creating economic vitality and helping the community maintain its unique appeal. 1
When you shop at locally owned & operated businesses, more money stays in the community because local businesses frequently purchase from other local businesses. Purchasing local goods and services helps grow the local tax base as well as area businesses. 2
The distinctive character of Santa Cruz County is what brought us here and keeps us here. Locally owned & operated businesses are an integral part of the uniqueness of our area.
Locally owned & operated businesses purchase more of their inventory from other local businesses and require less transportation. They are usually located in the county rather than more distant options. This reduces congestion, habitat loss and pollution.
Small, locally owned & operated businesses employ more people in the U.S. than large businesses.
Local
Local business owners and employees live in our local neighborhoods and create a more personal shopping experience.
Local businesses are owned by people who live in this community and are more invested in the community’s future.
Locally owned & operated businesses require comparatively little infrastructure and utilize public services more efficiently than chain stores.
A marketplace consisting of locally owned & operated businesses is the best way to ensure innovation and lower prices over the long-term.
Economic research shows that in an increasingly homogenized world, entrepreneurs and skilled workers are more likely to invest and settle in communities that preserve their one-of-a-kind businesses and distinctive character.
JOIN THE MOVEMENT!
We encourage everyone to think FIRST about supporting locally owned & operated businesses when shopping for goods and services. Let the businesses know that you love spending your hard-earned dollars locally and appreciate what those businesses are doing to build our economy. We also encourage you to join Think Local First:
AS A COMMUNITY MEMBER / VOLUNTEER
Become a community member / volunteer. We are a fun-loving group of movers and shakers who have made a lot happen since our inception in 2007. Let us know if you would like to join our Board of Directors or become a community member or volunteer by sending us a note at info@thinklocalsantacruz.org.
AS A MEMBER BUSINESS
Become a member of Think Local First. It’s easy! Just go to ThinkLocalSantaCruz.org and click “Join Us”. Encourage other locally owned & operated businesses to join as well, as “strength in numbers” will make us all stronger and more resilient.
BENEFITS OF THINK LOCAL FIRST MEMBERSHIP
• Display the Think Local First logo proudly in the window of your business, on your website and in your own advertising. Over $500,000 plus thousands of hours of person-to-person time have been invested in building the brand that you can own for the price of membership.
• Prominent features and listings on the Think Local First website
• Directory Advertising opportunities
• Event marketing
• In-person interviews on Think Local First Radio Show
• Discounted advertising on Santa Cruz Voice Radio
• Mentions and features in the Think Local First newsletter
• A community of supportive fellow businesses
Join us!
ThinkLocalSantaCruz.org
THINK LOCAL FIRST WEBSITE
THINK LOCAL FIRST WEBSITE
THINKLOCALSANTACRUZ.ORG
THINKLOCALSANTACRUZ.ORG
THE PREMIER ONLINE DIRECTORY FOR LOCALLY OWNED & OPERATED BUSINESSES AND COMMUNITY
ORGANIZATIONS
THE PREMIER ONLINE DIRECTORY FOR LOCALLY OWNED & OPERATED BUSINESSES AND COMMUNITY ORGANIZATIONS
Think Local First is committed to providing unparalleled value to its members. Our website is an example of that. Business listings for members go well beyond standard information – name, address, phone number. They can include videos, audio files, photo albums, secure ways to be contacted, and much, much more. Every member has a login to create and edit their own content to keep it fresh.
Think Local First is committed to providing unparalleled value to its members. Our website is an example of that. Business listings for members go well beyond standard information – name, address, phone number. They can include videos, audio files, photo albums, secure ways to be contacted, and much, much more. Every member has a login to create and edit their own content to keep it fresh.
Consider Think Local First as your marketing cooperative for locally owned and operated businesses. There are an estimated 12,000 small businesses in Santa Cruz County from independent, homebased contractors to brick and mortar businesses. There is power in numbers, and ThinkLocalSantaCruz.org sums them up. Together we can create the best resource for finding & frequenting locally owned and operated businesses in Santa Cruz County with the goal of driving business to our members and thereby contributing to a thriving local economy and community.
Consider Think Local First as your marketing cooperative for locally owned and operated businesses. There are an estimated 12,000 small businesses in Santa Cruz County from independent, homebased contractors to brick and mortar businesses. There is power in numbers, and ThinkLocalSantaCruz.org sums them up. Together we can create the best resource for finding & frequenting locally owned and operated businesses in Santa Cruz County with the goal of driving business to our members and thereby contributing to a thriving local economy and community.
Think Local First has also recently introduced free & low-priced online-only listings. Locally owned & operated businesses and nonprofits can list their local business for FREE in the Think Local First online directory. For a small fee, businesses can include their logo and website url, improving their results on search engines.
Think Local First has also recently introduced free & low-priced online-only listings. Locally owned & operated businesses and nonprofits can list their local business for FREE in the Think Local First online directory. For a small fee, businesses can include their logo and website url, improving their results on search engines.
Bronze, Silver, Gold, and Nonprofit members enjoy even more benefits. One of those benefits is being listed in this print directory, The Santa Cruz County Guide to Where the Locals Go!
Bronze, Silver, Gold, and Nonprofit members enjoy even more benefits. One of those benefits is being listed in this print directory, The Santa Cruz County Guide to Where the Locals Go!
WHERE DOES THE MONEY GO?
Source: Andersonville Indie Impact Study Series Supplement, 2012
Independent businesses bring substantial benefits to local economies compared to their chain competitors. While chain stores and chain restaurants extract locally generated revenue from the community with each bank transaction, independents create a virtuous cycle of local spending, producing more jobs for residents, increased tax revenue for local governments, more investment in both commercial and residential districts, and enhanced support for local nonprofits. In short, these businesses create better communities.
Indoor Living
THE BIG PICTURE
TWO STORIES & TWO YEARS
By Michael Olson, Think Local First Board President & Susan O’Conner Fraser, Think Local First Chief Financial Office
TWO STORIES
Story #1: I was once engaged in conversation with the advance person for a carnival coming to town. During our conversation she blurted out, “Michael, I am always getting lost!”
When I asked why, she said, “Every city I go to looks exactly the same as the last city. Each has the same restaurants, same grocers, same retailers. Every city is so much like the last I literally have to look at my calendar to remind me which city I am in! But Santa Cruz is its own city, and that’s why I love coming here.” A tribute to how unique we are here—an attribute we want to maintain.
Story #2: In 2012, Think Local First sought to demonstrate the efficacy of thinking local by racing five $100 checks from five local financial institutions through the Think Local First community of member businesses for 30 days.
Each business that received a check redeemed it for goods or services at a fellow Think Local First business. In 30 days the five $100 checks generated $8,700.48 in business. That Think Local First multiplied $500 17.4 times in 30 days made for a good story, but only a little story!
The biggest story, however, is the one that could be told if each of the over 270K residents of Santa Cruz County were to circulate their own $100 check through the local business community! In 10 years, the community could generate an extra $8.3 billion in local business without ever having to send a single cent of it across the country or overseas.
Will the biggest story ever be told? It could be! All we need do is think local, first!
WHO DO YOU TRUST:
Trust by Americans
Trust by Americans
Source: Gallup, Americans Trust Small-Business Owners Most on Job Creation, Nov. 3, 2011
Trust to Create Jobs
Trust to Create Jobs
Source: Gallup, Confidence in Institutions, June 5, 2016
ARTS, EDUCATION & ENTERTAINMENT
ARTISTS
2 RABBITS EVENTS
Bronze Member SCOTTS VALLEY CoffeeShoppingScottsValley.com
ART OF SANTA CRUZ
Nonprofit Member CAPITOLA 1855 41st. Ave. 831-515-7390 RegionalArtisansAssociation.org
MARLENE OLSON
Silver Member SANTA CRUZ MarleneOlson.com
PRIMAL HENNA ARTS
Bronze Member SAN LORENZO VALLEY 510-861-3836 PrimalHenna.com
MUSEUMS AND GALLERIES
PAJARO VALLEY ARTS
Nonprofit Member WATSONVILLE 37 Sudden St. 831-722-3062
PVArts.org
SANTA CRUZ CHILDREN’S MUSEUM OF DISCOVERY
Nonprofit Member CAPITOLA 1855 41st. Ave. Ste C-10 831-316-5200 sccmod.org
SANTA CRUZ MOUNTAIN ART CTR.
Nonprofit Member SAN LORENZO VALLEY 9341 Mill St. 831-336-3513
MountainArtCenter.org
SANTA CRUZ MUSEUM OF NATURAL HISTORY
Nonprofit Member SANTA CRUZ 1305 E. Cliff Dr. 831-420-6115
SantaCruzMuseum.org
SEYMOUR MARINE DISCOVERY CENTER
Nonprofit Member SANTA CRUZ 100 McAllister Way 831-459-3800
SeymourCenter.ucsc.edu
MUSIC & THEATER
CINELUX THEATRES
Silver Member CAPITOLA 1475 41st. Ave. 831-479-3504
CineLuxTheatres.com
MARKET STREET SENIOR CENTER | SANTA CRUZ FOLLIES
Nonprofit Member SANTA CRUZ
222 Market St.
831-475-1640
MarketStreetSeniorCenter.org
MUSICALME, INC.
Bronze Member APTOS / LA SELVA
831-201-8488
MusicalMe.com
SANTA CRUZ SHAKESPEARE
Nonprofit Member SANTA CRUZ
501 Upper Park Road 831-460-6306
SantaCruzShakespeare.org
SCOTTS VALLEY COMMUNITY THEATER GUILD
Nonprofit Member SCOTTS VALLEY
251B Kings Village Rd. 831-566-9411
SVCTheaterGuild.org
TOURISM & ATTRACTIONS
COMMUNITY CULTURAL TOURS
Nonprofit Member SAN LORENZO VALLEY
831-332-1935
CommunityCulturalTours.com
FOOD TRUCKS A GO GO
Bronze Member SCOTTS VALLEY
831-334-3819
FoodTrucksAGoGo.com
FRIENDS OF SANTA CRUZ STATE PARKS
The Santa Cruz Mission State Historic Park
Nonprofit Member SANTA CRUZ
144 School St. 831-429-1840
Seacliff State Beach
201 State Park Dr. APTOS / LA SELVA
831-685-6444
Natural Bridges State Park
2531 West Cliff Dr. SANTA CRUZ
831-423-4609
Wilder Ranch State Park
1401 Coast Rd. SANTA CRUZ
831-423-9703
ThatsMyPark.org
KAYAK CONNECTION
Bronze Member SANTA CRUZ
413 Lake Ave. #101
831-479-1121
KayakConnection.com
ARTS, EDUCATION & ENTERTAINMENT
ARTS, EDUCATION & ENTERTAINMENT
OPEN FARM TOURS
Nonprofit Member CORRALITOS / FREEDOM
831-332-1935
OpenFarmTours.com
ROARING CAMP RAILROADS
Bronze Member FELTON 5401 Graham Hill Rd. 831-335-4484
RoaringCamp.com
SANTA CRUZ BEACH BOARDWALK
Gold Charter Member SANTA CRUZ
400 Beach St. 831-423-5590
BeachBoardwalk.com
SANTA CRUZ COUNTY
FAIRGROUNDS FOUNDATION
Nonprofit Member WATSONVILLE 2601 E. Lake Ave. 831-786-9698
Fairgrounds-Foundation.org
SANTA CRUZ COUNTY PARKS
Bronze Member SANTA CRUZ COUNTY 979 17th. Ave. 831-454-7901
SCParks.com
SANTA CRUZ SEASIDE COMPANY
Gold Charter Member SANTA CRUZ
400 Beach St. 831-423-5590
BeachBoardwalk.com
SUP SHACK
Bronze Member SANTA CRUZ 2214 East Cliff Dr. 831-464-7467
SUPShackSantaCruz.com
THE SANTA CRUZ EXPERIENCE
Bronze Member SCOTTS VALLEY 75 Mount Hermon Rd. A 831-421-9883
TheSantaCruzExperience.com
TRAINING & CLASSES
COMMUNITY MUSIC SCHOOL
Nonprofit Member SANTA CRUZ 831-471-5184
CommunityMusicSchool.org
MUSICALME, INC.
Bronze Member APTOS / LA SELVA 232 Shoreview Dr. 831-332-9002
MusicalMe.com
NOURISHING GENERATIONS EDUCATIONAL PROJECT
Nonprofit Member SANTA CRUZ
831-419-0759
NourishingGenerations.org
SANTA CRUZ ART LEAGUE
Nonprofit Member SANTA CRUZ 526 Broadway 831-426-5787
scal.org
SCORE CENTRAL COAST BUSINESS MENTORS
Nonprofit Member CAPITOLA 826 Bay Ave. #543 831-621-3735
CentralCoast.Score.org
SMALL BUSINESS DEVELOPMENT CENTER
Nonprofit Member APTOS / LA SELVA 6500 Soquel Dr. 831-479-6136
SantaCruzSBDC.org
BAKERIES
BECKMANN’S BAKERY
Gold Charter Member LIVE OAK 1053 17th Ave
831-423-9242
BeckmannsBakery.com
BARS & PUBS
BRADY’S YACHT CLUB
Gold Member SANTA CRUZ
413 Seabright Ave. 831-425-9854
BREWERIES
NEW BOHEMIA BREWING COMPANY
Gold Member CAPITOLA 1030 41st Ave.
831-588-0986
NuboBrew.com
COFFEE
MR. TOOTS COFFEEHOUSE
Bronze Member CAPITOLA
221 Esplanade Ste. 100
831-475-3679
TootsCoffee.com
ICE CREAM & YOGURT
MARIANNE’S ICE CREAM
Gold Member SANTA CRUZ
1020 Ocean St. 831-458-1447
218 State Park Dr. APTOS / LA SELVA
831-713-4746
MariannesIceCream.com
POLAR BEAR ICE CREAM
Gold Member CAPITOLA 104 Stockton Ave. 831-479-8888
PolarBearIceCream.com
THE PENNY ICE CREAMERY
Gold Member SANTA CRUZ
913 Cedar St. 831-204-2523
141 Aptos Vlg Way APTOS / LA SELVA
831-204-2523
820 41st Ave. CAPITOLA
831-204-2523
262 Mt Hermon Rd. SCOTTS VALLEY
831-204-2523
ThePennyIceCreamery.com
DINING, SPIRITS & HOSPITALITY
DINING, SPIRITS & HOSPITALITY
RESTAURANTS
ALDO’S HARBOR RESTAURANT
Bronze Member SANTA CRUZ
790 Mariner Park Way
831-426-3736
AldosSantaCruz.com
BACK NINE GRILL & BAR
Bronze Member SANTA CRUZ 555 CA-17
831-226-2350
BackNineGrill.com
BRADY’S YACHT CLUB
Gold Member SANTA CRUZ 413 Seabright Ave
831-425-9854
BRUNO’S BAR & GRILL
Bronze Member SCOTTS VALLEY
230 Mt. Hermon Rd.
831-438-2227
BrunosBarAndGrill.com
CAFE AMANITA
Gold Member SANTA CRUZ
877 Cedar St.
CHARLIE HONG KONG
Bronze Charter Member SANTA CRUZ
1141 Soquel Ave.
831-426-5664
CharlieHongKong.com
CRUZ KITCHEN & TAPS
Bronze Member SANTA CRUZ 145 Laurel St. 831-713-5173
CruzKitchenAndTaps.com
ERIK’S DELICAFE
Gold Charter Member SANTA CRUZ
1664 Soquel Dr. 831-462-1919
102 Rio Del Mar Blvd. APTOS / LA SELVA
831-688-5656
1475 41st Ave. CAPITOLA
831-475-4646
222 Mount Hermon Rd. SCOTTS VALLEY
831-438-4646
1074 S Green Valley Rd. WATSONVILLE
831-724-7575
EriksDelicafe.com
HEAVENLY ROADSIDE CAFE
Bronze Member SCOTTS VALLEY 1210 Mt. Hermon Rd. 831-335-1210
HeavenlyRoadsideCafe.com
LITO’S COMMUNITY CAFE AND MARKET
Silver Member WATSONVILLE 2904 Freedom Blvd. 831-319-4048
NICK THE GREEK
Silver Member SANTA CRUZ 1133 Pacific Ave. 831-431-6313
NickTheGreek.com
TOGO’S SANDWICHES
Bronze Member SCOTTS VALLEY
266 Mt. Hermon Rd. 831-438-0742
Togos.com
TORTILLA FLATS
Bronze Member SOQUEL 4616 Soquel Dr. 831-325-1743
TortillaFlatsDining.com
TRAMONTI PIZZA & CUCINA
Bronze Member SANTA CRUZ 528 Seabright Ave. 831-426-7248
TramontiSantaCruz.com
VINO BY THE SEA
Bronze Member SANTA CRUZ 55 Municipal Wharf 831-426-0750
Vino-by-the-Sea.com
WALNUT AVENUE CAFE
Bronze Member SANTA CRUZ 106 Walnut Ave. 831-457-2804
WalnutAvenueCafe.com
ZACHARY’S RESTAURANT
Bronze Member SANTA CRUZ 819 Pacific Ave. 831-427-0646
ZacharysSantaCruz.com
ZOCCOLI’S DELI
Bronze Member SANTA CRUZ 1534 Pacific Ave. 831-423-1711
Zoccolis.com
DINING, SPIRITS & HOSPITALITY
DINING, SPIRITS & HOSPITALITY
WINERIES
EQUINOX METHODE CHAMPENOISE
Bronze Member SANTA CRUZ 334 Ingalls St. 831-471-8608
EquinoxWine.com
KISSED BY AN ANGEL WINES
Bronze Member SANTA CRUZ 2535 7th Ave.
831-234-6253
75 Mt. Hermon Rd. SCOTTS VALLEY 831-234-6253
KissedByAnAngelWines.com
SANTE ARCANGELI FAMILY WINES
Silver Member CORRALITOS / FREEDOM 23 Blake Ave. 831-406-1262
SanteWinery.com
HEALTH & WELLNESS
COUNSELING
THERAPYWORKS
Bronze Member CAPITOLA 519 Capitola Ave. 831-525-5000
MyTherapyWorks.com
DAY SPA
BODYLAB MED SPA
Bronze Member SANTA CRUZ 3540 Soquel Ave. Ste D 831-600-8911
BodyLabSpa.com
KALANI DAY SPA
Bronze Member SCOTTS VALLEY 245 Mt. Hermon Rd. Ste D 831-600-7116
KalaniDaySpa.com
PLEASURE POINT HAIR SALON & SPA
Bronze Member SANTA CRUZ 1701 Portola Dr. 831-515-7855
SURECUTS
Bronze Member SANTA CRUZ 1628 Seabright Ave. 831-458-2887
Surecuts.com
HEALTH & WELLNESS
WELL WITHIN SPA
Bronze Charter Member SANTA CRUZ 417 Cedar St. 831-458-9355
WellWithinSpa.com
FITNESS
GOAT SANTA CRUZ
Bronze Member LIVE OAK 1055 17th Ave. – Rear Lot 831-216-5659
GoatSantaCruz.com
MINORSAN SELF-DEFENSE & FITNESS
Bronze Member SANTA CRUZ 849 Almar Ave. Ste C-501 831-458-0900
Minorsan.com
PARK AVENUE FITNESS
Silver Member APTOS / LA SELVA 2505 Cabrillo College Dr. 831-251-1810
ParkAvenueFitness.com
HEALTH AND WELLNESS
HOLISTIC FAMILY NUTRITION
Bronze Member SANTA CRUZ
831-239-1021
SantaCruzHolisticNutrition.com
NEW LIFE COMMUNITY SERVICES, INC
Nonprofit Member SANTA CRUZ 707 Fair Ave. 831-427-1007
NewLifeSC.org
HEALTH AND WELLNESS RETAIL
TREEHOUSE
Gold Member SOQUEL 3651 Soquel Dr. 831-471-8289
OurTreehouse.io
HOLISTIC HEALTH
HOLISTIC FAMILY NUTRITION
Bronze Member SANTA CRUZ
831-239-1021
SantaCruzHolisticNutrition.com
SUZY BROWN DYNAMIC
REFLEXOLOGY & NUTRTION
Bronze Member SANTA CRUZ 545 Fredrick St. 408-892-6712
ThymeToHealHnt.com
HEALTH & WELLNESS
OPTICAL EYEQ OPTOMETRY
Bronze Member SANTA CRUZ 1101 Pacific Ave. Ste E 831-466-3937
EyeQSantaCruz.com
NORTH COAST VISION OPTOMETRY
Bronze Member SANTA CRUZ 804 41st Ave. 831-462-5945
NorthCoastVision.com
PLAZA LANE OPTOMETRY
Bronze Charter Member SANTA CRUZ 1537 Pacific Ave. #100 831-429-2020
PlazaLaneOptometry.com
COMMUNITY
COMMUNITY & SOCIAL SERVICES
APTOS CHAMBER OF COMMERCE
Nonprofit Member APTOS / LA SELVA 7605-A Old Dominion Court 831-688-1467
AptosChamber.com
CAPITOLA-SOQUEL CHAMBER OF COMMERCE
Nonprofit Member CAPITOLA 1855 41st Ave. Ste J06 831-475-6522
CapitolaChamber.com
CITY OF SANTA CRUZ
ECONOMIC DEVELOPMENT
Gold Member SANTA CRUZ 337 Locust St. 831-420-5150
ChooseSantaCruz.com
COMMUNITY BRIDGES
Nonprofit Member WATSONVILLE 519 Main St. 831-688-8840
CommunityBridges.org
CONFLICT RESOLUTION
CENTER OF SANTA CRUZ COUNTY
Nonprofit Member SANTA CRUZ 614 Ocean St. 831-475-6117
CRCSantaCruz.org
COUNTY OF SANTA CRUZ
Nonprofit Member SANTA CRUZ
701 Ocean St. 831-454-2728
Co.Santa-Cruz.Ca.us
DOWNTOWN ASSOCIATION OF SANTA CRUZ
Nonprofit Member SANTA CRUZ
740 Front St. Ste 160 831-332-7422
DowntownSantaCruz.com
DOWNTOWN FORWARD
Nonprofit Member SANTA CRUZ 877 Cedar St. Ste 150 831-423-8977
DowntownForward.org
HOLY EUCHARIST CHURCH
Nonprofit Member CORRALITOS 527 Corralitos Rd. 831-722-5490
HolyEucharistCa.com
HOMELESS GARDEN PROJECT FARM
Nonprofit Member SANTA CRUZ
Shaffer Rd. at Delaware Ave. 831-426-3609
HomelessGardenProject.org
MONTEREY BAY ECONOMIC PARTNERSHIP
Nonprofit Member MARINA
3180 Imjin Rd. Ste 104B 831-915-2806
MBEP.biz
NEW HOPE COMMUNITY CHURCH
Nonprofit Member LIVE OAK 1275 30th Ave. 831-475-4351
SantaCruz.NewHope.ch
PAJARO VALLEY CHAMBER OF COMMERCE & AGRICULTURE
Nonprofit Member WATSONVILLE 44 Brennan St. 831-724-3900
PajaroValleyChamber.com
PAJARO VALLEY SHELTER SERVICES
Nonprofit Member WATSONVILLE 115 Brennan St. 831-728-5649
PVShelter.org
COMMUNITY
COMMUNITY
PLEASURE POINT BUSINESS ASSOCIATION
Nonprofit Member CAPITOLA 1840 41st. Ave. Ste 102 831-419-8433
PleasurePointGuide.com
SAN LORENZO VALLEY CHAMBER OF COMMERCE
Nonprofit Member SAN LORENZO VALLEY 6265 CA-9 831-335-6500
SLVChamber.org
SANTA CRUZ COUNTY BUSINESS COUNCIL
Nonprofit Member SANTA CRUZ 831-588-6173
SCCBusinessCouncil.com
SANTA CRUZ MOOSE LODGE NR. 545
Nonprofit Member SANTA CRUZ 2470 El Rancho Dr. 831-438-1817
SCMoose545.org
SCOTTS VALLEY CHAMBER OF COMMERCE
Nonprofit Member SCOTTS VALLEY 216-B Mt. Hermon Rd. 831-438-1010
ScottsValleyChamber.com
VICALITY
Silver Member APTOS / LA SELVA
831-684-7540
Vicality.com
WALNUT AVENUE FAMILY AND WOMEN’S CENTER
Nonprofit Member SANTA CRUZ 303 Walnut Ave. 831-426-3062
WAFWC.org
MEDIA OUTLETS
THE COMIC NEWS
Bronze Member SANTA CRUZ
831-426-0113
TheComicNews.com
GOOD TIMES
Gold Charter Member SANTA CRUZ 107 Dakota Ave. 831-458-1100
GoodTimes.sc
KSQD 90.7FM / NATURAL BRIDGES MEDIA
Nonprofit Member SANTA CRUZ
831-900-5773
KSQD.org
KZSC 88.1 – STUDENT-RUN COMMUNITY RADIO
Nonprofit Member SANTA CRUZ 1156 High St. 831-459-4036
KZSC.org
LOOKOUT SANTA CRUZ
Gold Member SANTA CRUZ Lookout.co/santacruz
SAN LORENZO VALLEY POST
Bronze Member SAN LORENZO VALLEY 831-335-6500
SLVPost.com
SANTA CRUZ STYLE, LLC.
Gold Member CAPITOLA 831-475-7325
SantaCruzMagazine.net
SANTA CRUZ VOICE
Gold Member SANTA CRUZ 831-265-5050
SantaCruzVoice.com
TAM COMMUNICATIONS
Gold Member SCOTT VALLEY 5610 Scotts Valley Dr. Ste b552 831-439-1500
TamCom.com
THINK LOCAL FIRST RADIO SHOW
Gold Member SANTA CRUZ 831-265-5050
SantaCruzVoice.com
TIMES PUBLISHING GROUP
Gold Charter Member APTOS / LA SELVA 9601 Soquel Dr. 831-688-7549
TPGOnlineDaily.com
COMMUNITY
SHOPPING & RETAIL
APPAREL
COGNITO CLOTHING
Bronze Member SANTA CRUZ
821 Pacific Ave.
831-426-5414
CognitoClothing.com
LOVELIVININSANTACRUZ
Bronze Member SANTA CRUZ
831-818-1662
LoveLivininSantaCruz.com
THE PRINT GALLERY
Gold Member Santa Cruz
250 Potrero St. Ste A 831-425-1828
ThePrintGallery.net
SOCKSHOP & SHOE COMPANY
Gold Charter Member SANTA CRUZ
1515 Pacific Ave. 831-429-6101
17 Municipal Wharf Ste E SANTA CRUZ
831-600-7370
SockShopAndShoeCo.com 154 Aptos Village Way APTOS / LA SELVA 831-612-6495
SockShopAndShoeCo.com/aptos/
SOCKSMITH DESIGN, INC.
Bronze Member SANTA CRUZ 1037 17th Ave. 831-426-6416
Socksmith.com
ART SUPPLIES
LENZ ARTS, INC.
Bronze Member SANTA CRUZ 142 River St.
831-423-1935
LenzArts.com
PALACE ART & OFFICE SUPPLY
Gold Charter Member CAPITOLA 1501-K 41st. Ave.
831-464-2700
PalaceArtSupply.com
BICYCLES
SPOKESMAN BICYCLES
Bronze Member SANTA CRUZ 231 Cathcart St. 831-429-6062
SpokesmanBicycles.com
SHOPPING & RETAIL
BOOKS
BOOKSHOP SANTA CRUZ
Gold Charter Member SANTA CRUZ
1520 Pacific Ave.
831-423-0900
BookshopSantaCruz.com
TWO BIRDS BOOKS
Bronze Member CAPITOLA 881 41st. Ave. 831-900-5588
TwoBirdsBooks.com
DISPENSARIES
THE HOOK OUTLET
Silver Member CAPITOLA 4170 Gross Rd. Ste 5 831-322-4665
HookOutlet.com
TREEHOUSE
Gold Member SOQUEL 3651 Soquel Dr. 831-471-8289
OurTreehouse.io
GIFTS
ART OF SANTA CRUZ
Nonprofit Member CAPITOLA 1855 41st. Ave.
831-515-7390
RegionalArtisansAssociation.org
BOOKSHOP SANTA CRUZ
Gold Charter Member SANTA CRUZ 1520 Pacific Ave. 831-423-0900
BookshopSantaCruz.com
HOMELESS
GARDEN PROJECT STORE
Nonprofit Member SANTA CRUZ 1338 Pacific Ave. 831-426-3609
HomelessGardenProject.org
OM GALLERY
Bronze Member SANTA CRUZ 1201 Pacific Ave. 831-425-9107
OmGallery.com
PALACE ART & OFFICE SUPPLY
Gold Charter Member CAPITOLA 1501-K 41st. Ave. 831-464-2700
PalaceArtSupply.com
PAPER VISION
Bronze Member SANTA CRUZ 1345 Pacific Ave. 831-458-1345
PaperVisionSantaCruz.com
THE CRAFT GALLERY
Silver Member CAPITOLA 209 Capitola Ave. 831-475-4466
CraftGallery.net
WONDERLAND TOYS AND CLASSROOM RESOURCES
Bronze Member APTOS / LA SELVA 19B Rancho Del Mar 831-316-7261
WonderlandSantaCruz.com
GROCERS & SPECIALTY FOODS
ASHBY CONFECTIONS
Bronze Member SCOTTS VALLEY 16C Victor Square 831-234-1171
AshbyConfections.com
SHOPPER’S CORNER
Bronze Member SANTA CRUZ 622 Soquel Ave. 831-429-1494
ShoppersCorner.com
STAFF OF LIFE
Gold Charter Member SANTA CRUZ 1266 Soquel Ave. 831-423-8632
906 E. Lake Ave. WATSONVILLE 831-726-0240
StaffOfLifeMarket.com
WILD ROOTS MARKET
Gold Member BOULDER CREEK 13159 Central Ave. 831-338-7211 6240 CA-9 FELTON 831-335-7322
WildRootsMarket.com
HOME & GARDEN
A.P.E.D. APPLIANCE PARTS AND EQUIPMENT DISTRIBUTOR
Bronze Member SANTA CRUZ 2315 Soquel Dr. 831-462-3456
SHOPPING & RETAIL
BAY BED & MATTRESS
Bronze Member SANTA CRUZ
1378 Soquel Ave. 831-457-1201
BayBed.com
INTERIOR VISION FLOORING & DESIGN
Gold Member SOQUEL 2800 Daubenbiss Ave. 831-476-8780
InteriorVision.biz
MCCARTY’S WINDOW FASHIONS
Bronze Member SANTA CRUZ 1224 Soquel Ave. 831-475-4321
McCartysWindowFashions.com
NATURAL SELECTION FURNITURE
Bronze Member SANTA CRUZ 607 Soquel Ave. 831-423-4711
NaturalSelectionFurnituresc.com
OM GALLERY
Bronze Member SANTA CRUZ 1201 Pacific Ave. 831-425-9107
OmGallery.com
THE GARDEN COMPANY NURSERY & GIFT SHOP
Bronze Member SANTA CRUZ 2218 Mission St. 831-429-8424
TheGardenCo.com
WOODSTOVE & SUN
Silver Member SANTA CRUZ 510 Soquel Ave. 831-425-5123
WoodstoveAndSun.com
JEWELRY
DELL WILLIAMS JEWELERS
Bronze Member SANTA CRUZ 1320 Pacific Ave. 831-423-4100
DellWilliams.com
SUPER SILVER
Gold Member SANTA CRUZ 1301 Pacific Ave.
831-460-9696
1855 41st Ave. CAPITOLA 831-477-1932
214 Capitola Ave. CAPITOLA 831-462-9696
SuperSilver.com
LIQUOR STORES
U-SAVE LIQUORS
Bronze Member SANTA CRUZ 930 Almar Ave.
831-425-0577
USaveLiquors.com
LUMBER & BUILDING MATERIALS
MONUMENT LUMBER COMPANY
Bronze Member CORRALITOS / FREEDOM 2111 Freedom Blvd. 831-724-7537
MonumentLumber.com
OFFICE SUPPLY & FURNITURE
PALACE BUSINESS SOLUTIONS
Bronze Member SANTA CRUZ 2606 Chanticleer Ave. 831-476-3815
GoPalace.com
PET SUPPLY
GOLDEN PET LIFE
Bronze Member APTOS / LA SELVA
831-288-8888
GoldenPetLife.com
RETAIL BAGITO
Bronze Member SANTA CRUZ 1509 Seabright Ave. Ste B1 831-536-4160
Bagito.co
EAST LAKE VILLAGE SHOPPING CENTER
Gold Member WATSONVILLE 936 E Lake Ave. 831-722-9922
EastLakeVillageShopping.com
NO TRACE
Bronze Member CAPITOLA 831-471-5424
NoTraceShop.com
SHOE STORES
SOCKSHOP & SHOE COMPANY
Gold Charter Member SANTA CRUZ 1515 Pacific Ave. 831-429-6101
154 Aptos Village Way APTOS / LA SELVA 831-612-6495
SockShopAndShoeCo.com
ACCOUNTING AND BOOKKEEPING
KEENLY FINANCIAL
Bronze Member SANTA CRUZ 1111 River St. Ste 8 831-331-1977
KeenlyFinancial.com
LESTER PEDRAZZINI CPA
Bronze Member CAPITOLA 720D Capitola Ave. 831-476-0306
NILSON AND ASSOCIATES
Silver Member SCOTTS VALLEY
3 Victor Square Ste 3-A 831-531-2524
NilsonandAssociates.com
ATTORNEYS
PACIFIC COAST INJURY LAWYER, APC
Silver Member CAPITOLA 820 Bay Ave. Ste 230A 831-400-6779
PacificCoastInjuryLawyer.com
STRAHLE LEGACY PLANNING LAW OFFICES
Gold Member CAPITOLA 716 Capitola Ave. Ste G 831-621-2165
SantaCruzEstatePlanning.com
WITZIG, HANNAH, SANDERS & REAGAN, LLP
Bronze Member SANTA CRUZ 600 Ocean St. 831-425-2835
whsllp.com
AUTO
ABSOLUTE AUTO GLASS, INC.
Bronze Member SANTA CRUZ 1709 Soquel Ave. 831-469-3000
AbsoluteAutoGlass.net
WATER STAR MOTORS
Silver Member SANTA CRUZ
318 River St. Ste A 831-457-0996
WaterStarMotors.com
SERVICES
BANKS & CREDIT UNIONS
BAY FEDERAL CREDIT UNION
Gold Member CAPITOLA
3333 Clares St.
831-479-6000
1481 Main St. WATSONVILLE
831-479-6000
BayFed.com
SANTA CRUZ COMMUNITY CREDIT UNION
Gold Member SANTA CRUZ
55 River St. 831-425-7708
590 Auto Center Dr. WATSONVILLE
831-425-7708
SCCCU.org
SANTA CRUZ COUNTY BANK
Bronze Charter Member SANTA CRUZ
75 River St.
831-457-5000
SCCountyBank.com
BUSINESS SERVICES
A U JANITORIAL SERVICES
Bronze Member CORRALITOS / FREEDOM 2004 Freedom Blvd. #2122
831-535-2796
AUJanitorial.net
ACCESS 2 EMPLOYMENT
Nonprofit Member SOQUEL
831-345-3690
Access2Employment.com
APTOS CHAMBER OF COMMERCE
Nonprofit Member APTOS / LA SELVA 7605-A Old Dominion Court 831-688-1467
AptosChamber.com
CAPITOLA-SOQUEL CHAMBER OF COMMERCE
Nonprofit Member CAPITOLA 1855 41st Ave. Ste J06
831-475-6522
CapitolaChamber.com
CITY OF SANTA CRUZ
ECONOMIC DEVELOPMENT
Gold Member SANTA CRUZ 337 Locust St. 831-420-5150
ChooseSantaCruz.com
SERVICES
COMMUNITY PRINTERS, INC.
Gold Member SANTA CRUZ 1827 Soquel Ave. 831-426-4682
ComPrinters.com
CRUZIO INTERNET
Gold Member SANTA CRUZ 877 Cedar St. Ste 150 831-459-6301
Cruzio.com
CYAS TECH
Gold Member SCOTTS VALLEY 4615 Scotts Valley Dr. Ste A 831-621-2440
CyasTech.com
DIGITAL MEDIA SANTA CRUZ
Bronze Member SANTA CRUZ
831-345-2084
DigitalMediaSantaCruz.com
DOWNTOWN ASSOCIATION OF SANTA CRUZ
Nonprofit Member SANTA CRUZ
740 Front St. Ste 160 831-332-7422
DowntownSantaCruz.com
EQUITY BY DESIGN
Gold Member NORTH COAST 415-246-3479
EquityByDesign.com
PAJARO VALLEY CHAMBER OF COMMERCE & AGRICULTURE
Nonprofit Member WATSONVILLE 44 Brennan St. 831-724-3900
PajaroValleyChamber.com
PLEASURE POINT BUSINESS ASSOCIATION
Nonprofit Member CAPITOLA 1840 41st. Ave. Ste 102 831-419-8433
PleasurePointGuide.com
SAN LORENZO VALLEY CHAMBER OF COMMERCE
Nonprofit Member SAN LORENZO VALLEY 6265 CA-9
831-335-6500
SLVChamber.org
SANTA CRUZ PROPERTY INSPECTIONS
Bronze Member SANTA CRUZ
3401 Roland Dr. 831-247-5641
SCZInspect.com
SANTA CRUZ STAFFING
Silver Member APTOS / LA SELVA 9055 Soquel Dr. Ste G 831-423-8888
SantaCruzStaffing.com
SCOTTS VALLEY CHAMBER OF COMMERCE
Nonprofit Member SCOTTS VALLEY 216-B Mt. Hermon Rd. 831-438-1010
ScottsValleyChamber.com
SMALL BUSINESS DEVELOPMENT CENTER
Nonprofit Member APTOS 6500 Soquel Dr. 831-479-6136
SantaCruzSBDC.org
COMPUTERS
BECKETT PC SOLUTIONS
Bronze Member APTOS / LA SELVA 323 Los Altos Dr. 831-688-8669
BeckettPCSolutions.com
CONSULTING
EQUITY BY DESIGN
Gold Member NORTH COAST 415-246-3479
EquityByDesign.com
PAGODA TECHNOLOGIES, INC.
Bronze Member SANTA CRUZ 101 Cooper St. 831-419-8000
Pagoda-Tech.com
CONTRACTORS, CONSTRUCTION & DESIGN
BOGARD CONSTRUCTION
Silver Member SANTA CRUZ 350 Coral St. 831-426-8191
BogardConstruction.com
BUILT RITE CONSTRUCTION
Bronze Member CORRALITOS / FREEDOM 831-254-1988
BuiltRite.biz
CYPRESS COAST FENCE
Gold Member WATSONVILLE
836 Walker St. 831-783-1500
CypressCoastFence.com
DAY ONE SOLAR INC.
Bronze Member SANTA CRUZ 387 Coral St. 831-687-8097
Day1Solar.com
F. JOHN LABARBA CONSTRUCTION
Bronze Member SANTA CRUZ 741 Redwood Dr 831-818-2210
FJohnLaBarba.com
HARDY QUALITY AIR, INC.
Bronze Member WATSONVILLE
400 Airport Blvd 831-722-3242
HardyQualityAir.com
HOUSE SENSE
Bronze Member APTOS / LA SELVA 831-588-3570
HouseSenseHomes.com
INTERIOR VISION FLOORING & DESIGN
Gold Member SOQUEL
2800 Daubenbiss Ave. 831-476-8780
InteriorVision.biz
K&D LANDSCAPING, INC.
Gold Member WATSONVILLE 62 Hanger Way 831-728-4018
KnDLandscaping.com
MORIARTY’S ROOFING, INC.
Bronze Member SANTA CRUZ 290 Pioneer St. 831-466-9948
MoriartysRoofing.com
ROEMKE ELECTRIC, INC.
Bronze Member SANTA CRUZ
831-247-1700
RoemkeElectric.com
SANTA CRUZ CONSTRUCTION GUILD
Gold Member SANTA CRUZ
831-461-1836
SantaCruzConstructionGuild.us
SERVICES
THE SKYLIGHT PLACE
Bronze Member CAPITOLA 4850 Capitola Rd. 831-476-2023
SkylightPlace.com
TERRA NOVA ECOLOGICAL LANDSCAPING
Gold Member SANTA CRUZ 831-425-3514 TerraNovaLandscaping.com
WALLIS WOOD WORKS
Bronze Member SANTA CRUZ 2608 Mission St. 831-460-9183
WallisWoodWorks.com
COWORKING
CRUZIO INTERNET
Gold Member SANTA CRUZ 877 Cedar St. Ste 150 831-459-6301
Cruzio.com
GRAPHIC DESIGN & ILLUSTRATION
PARRISH CREATIVE
Gold Charter Member SOQUEL 831-421-1177
ParrishCreative.com
PPD MULTIMEDIA, INC.
Bronze Member LIVE OAK 3700 Portola Dr. 831-479-9098
PPDMultimedia.com
CECY INSURANCE SERVICES
Silver Member APTOS / LA SELVA 783 Rio Del Mar Blvd. Ste 67 831-477-1730
CecyInsurance.com
DCD FINANCIAL & INSURANCE SERVICES
Bronze Member SANTA CRUZ 1123 Soquel Ave. 831-423-8542
dcdis.com
PAUL NELSON INSURANCE SERVICES
Bronze Member SANTA CRUZ 730 Mission St. Ste 201 831-426-9900
BayAreaInsured.com
INTERIOR DESIGN
BRUNETTI’S INTERIORS
Bronze Member SCOTTS VALLEY 5610 Scotts Valley Dr. Ste 253
831-438-1910
BrunettisInteriors.com
INTERIOR VISION FLOORING & DESIGN
Gold Member SOQUEL 2800 Daubenbiss Ave. 831-476-8780
InteriorVision.biz
URBANA DESIGN STUDIO
Silver Member SANTA CRUZ 741 41st. Ave. 831-477-9474
UrbanaDesign.com
LANDSCAPING
K&D LANDSCAPING, INC.
Gold Member WATSONVILLE 62 Hanger Way 831-728-4018
KnDLandscaping.com
TERRA NOVA ECOLOGICAL LANDSCAPING
Gold Member SANTA CRUZ
831-425-3514
TerraNovaLandscaping.com
LEGAL SERVICES
BORDER COLLIE SIGNINGS
Bronze Member APTOS / LA SELVA 831-818-8505
CORVIN LEGAL SERVICES
Bronze Member SANTA CRUZ 1840 41st. Ave. Ste 205 408-406-4137
CorvinsLegalServices.com
STRAHLE LEGACY PLANNING LAW OFFICES
Gold Member CAPITOLA 716 Capitola Ave. Ste G 831-621-2165
SantaCruzEstatePlanning.com
MARKETING
BAGITO
Bronze Member SANTA CRUZ 1509 Seabright Ave. Ste B1 831-536-4160
Bagito.co
DIGITAL MEDIA SANTA CRUZ
Bronze Member SANTA CRUZ
831-345-2084
DigitalMediaSantaCruz.com
EVENT SANTA CRUZ
Silver Member SANTA CRUZ 101 Cooper St. 831-332-8677
EventSantaCruz.com
MACDONALD DESIGN
Bronze Member SANTA CRUZ
303 Potrero St. Ste 43-102 831-462-2383
Macdonalddesign.com
MILLER MAXFIELD, INC.
Bronze Member SANTA CRUZ 133 Mission St. Ste 101 831-227-6469
MillerMaxfield.com
TAM COMMUNICATIONS, INC.
Gold Member SCOTTS VALLEY
5610 Scotts Valley Dr. Ste B552
831-439-1500
TamCom.com
PEST CONTROL
GOPHERS LIMITED
Bronze Member SANTA CRUZ
303 Potrero St. Ste 39 831-335-2400
GophersLimited.com
SANTA CRUZ PROPERTY INSPECTIONS
Bronze Member SANTA CRUZ 3401 Roland Dr. 831-247-5641
SCZInspect.com
PHOTOGRAPHY
AMY MEDINA PHOTOGRAPHY
Silver Member SANTA CRUZ
951-768-4223
AmyMedinaPhotography.com
PRINTERS
COMMUNITY PRINTERS, INC.
Gold Member SANTA CRUZ
1827 Soquel Ave. 831-426-4682
ComPrinters.com
COMPLETE MAILING AND PRINTING
Bronze Member SANTA CRUZ
108 Dubois St. 831-425-5556
CompleteMail.com
DYNAMIC PRESS
Bronze Member SANTA CRUZ 1334 Brommer St. Ste B1 831-479-7920
DynamicPress.com
THE PRINT GALLERY
Gold Member SANTA CRUZ 250 Potrero St. Ste A 831-425-1828
ThePrintGallery.net
REAL ESTATE
JANET ROMANOWSKI –
DAVID LYNG REAL ESTATE
Bronze Member CAPITOLA 1041 41st. Ave. 831-359-5454
JanetRomanowski.Agent.DavidLyngMoxiworks.com
KIMBERLY PARRISH REALTOR®
Gold Charter Member SANTA CRUZ
831-421-1177
OAKTREE PROPERTY COMPANY, INC.
Gold Member WATSONVILLE 936 E Lake Ave. 831-722-9922 EastLakeVillageShopping.com
PETER CULLEN BROKER ASSOCIATE AT BAILEY PROPERTIES
Bronze Member APTOS / LA SELVA 9119 Soquel Dr. 831-818-1662
PeteCullen.com
SAFETY & SECURITY
AA SAFE & SECURITY CO.
Bronze Member SANTA CRUZ 712 Soquel Ave. 831-423-5415
AASafe.com
HOUSE SENSE
Bronze Member APTOS / LA SELVA 831-588-3570
HouseSenseHomes.com
SANTA CRUZ SECURITY SYSTEMS
Silver Member LIVE OAK
831-425-7718
SantaCruzSecurity.net
SANTA CRUZ VIDEO SECURITY, LLC
Silver Member SANTA CRUZ
303 Potrero St. #29-304 831-428-3438
SantaCruzVideoSecurity.com
SENIOR SERVICES
ALEXANDRIA VICTORIA
Bronze Member SANTA CRUZ
226 Morrissey Blvd. 831-429-9137
AlexandriaVictoria.com
LIFESPAN
Silver Member SANTA CRUZ
600 Frederick St. 831-469-4900
LifespanCare.com
RUTH MARTIN HOME CARE
Bronze Member WATSONVILLE
831-234-1484
RuthMartinHomeCare.com
SAFE AT HOME SENIOR CARE
Bronze Member CAPITOLA
820 Bay Ave. Ste 101 831-462-3500
SafeAtHomeSeniorCare.com
TRANSPORTATION
LAMBERT & SON MOVING
Bronze Member SANTA CRUZ 2638 17th. Ave. 831-420-0419
LambertMoving.com
LEIBBRANDT TRANSPORT
Bronze Member SANTA CRUZ
223 Surfside Ave.
831-457-9520
SantaCruzMovers.com
THE SANTA CRUZ EXPERIENCE
Bronze Member SCOTTS VALLEY
75 Mount Hermon Rd. A 831-421-9883
TheSantaCruzExperience.com
VETERINARIAN SERVICES
ARK ANIMAL HOSPITAL
Bronze Member SANTA CRUZ 2616 Mission St. 831-426-3399
ArkAnimalHospitalsc.com
WEBSITE SERVICES
ADVANTEDGEDIGITAL
Bronze Member APTOS / LA SELVA 7960 B Soquel Dr. #211 831-726-0220
AdvantEdgeDigital.com
CYBER ASCEND TECHNOLOGIES
Gold Member SCOTTS VALLEY 4615 Scotts Valley Dr. Ste A 831-621-2440
CyasTech.com
MACDONALD DESIGN, LLC
Bronze Member SANTA CRUZ 303 Potrero St. Ste 43-102 831-462-2383
Macdonalddesign.com
CHARTER MEMBERS
BECKMANN’S BAKERY
BOOKSHOP SANTA CRUZ
CHARLIE HONG KONG
ERIK’S DELICAFE
GOOD TIMES
PARRISH CREATIVE PLAZA LANE OPTOMETRY
COMMUNITY SUPPORTERS:
SANTA CRUZ COUNTY BANK
SANTA CRUZ SEASIDE COMPANY
SOCKSHOP & SHOE COMPANY
STAFF OF LIFE
TIMES PUBLISHING GROUP
WELL WITHIN SPA
ACKNOWLEDGMENTS
LOOKING BACK TO 2023 AND INTO THE FUTURE! 2023
We entered 2023 with hope. Many businesses were still in recovery mode, and some didn’t make it, but others had discovered silver linings that were a result of the previous three years. New, more efficient systems were in place, on-line options were afforded to customers, hours were changed to reflect new shopping habits, staffing levels started to normalize, and people were ready to get out and shop, eat, drink and attend community events.
Think Local First County of Santa Cruz took a major step in that direction in 2023 by partnering with Santa Cruz Voice, a local streaming radio station. Santa Cruz Voice programs are hosted by more than 34 local radio personalities, who have well over 300 years of combined local radio experience from studios located throughout Santa Cruz County, and are now streaming live via SantaCruzVoice.com.
Santa Cruz Voice is a local, family and business-friendly news/talk radio station, giving Think Local First a new way to support its mission of fostering growth of a healthy Santa Cruz Community. Not only does it encourage respectful dialogue of issues important to the community, but it also provides businesses and non-profits a media outlet to deliver their message to a local audience.
By partnering with Santa Cruz Voice, Think Local First now has the “Voice” it needs to both support its community of member businesses and disseminate its marketing campaigns.
2024
Think Local First will build on the foundation we created in 2007 and expanded over the last two years. We will continue to encourage everyone to Join the Movement and Shop the Logo and to patronize and support businesses and nonprofits who agree with the value of our mission to the community at large.
We will continue to grow our membership and the volume of local listings so that we’re considered a solid resource for everyone in the Community looking for goods, services, and non-profit organizations who share the value of the think local first movement.
We will fulfill the community’s desire to meet in-person by participating in and hosting events that bring like-minded businesses together for networking and the satisfaction that only face-to-face human connection can bring.
And through our partnership with Santa Cruz Voice, we will amplify all that is truly unique about Santa Cruz County to the Community and beyond.
We invite you to Think Local, First, and to Join the Movement. Together, we can make this a better place to live and work for everyone.
