sum mer 2020 br and profile
The brand In 1997, Helen Read saw a need for stylish, high quality and well-fitted clothing in the Malaysian market for women sizes UK12 to UK24. This demand led to the birth of MS. READ and has shaped the brand’s mission of enriching the lives of women. Upholding a commitment to curvaceous women looking for well-made everyday wear, we strive to design quality products that are accessible in price as well as accessible for purchase. With that, we have evolved into an omnichannel retailer; serving customers from all over the world and inspiring an audience of over 70,000 every single day. The MS. READ woman is approachable, practical and feminine - we are driven to inspire her, to make her look and feel her best no matter what the occasion. Today, Helen together with her daughter, Kristy share the same commitment and vision in driving the growth of MS. READ - we believe in connecting with the MS. READ woman on a deeper level to ensure the brand stays relevant and purposeful for her, one outfit at a time.
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Our clothes MS. READ LUXE A premium line of intricately handmade garments, which feature rich quality fabrics, embellishments and exclusively designed embroidery - made to elevate her everyday wear with must-have deluxe hues and refined details at an accessible price. MS. READ COLLECTION Our seasonal collection make up the heart of the brand, where timeless style and grace meet to offer the MS. READ women high quality clothes that reflect her passionate and confident personality. It offers her everything she needs to go from a high-powered meeting to an elegant evening night out. MS. READ WORKWEAR Our workwear line is designed for the modern working woman who still wants to embrace fashion in the workplace. We bring in a lot of work staples like button-up shirts and tailored pants but like to punch it up with pretty blouses and skirts. The aim is to create versatile pieces that can be worn from desk to dinner.
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Our clothes MS. READ CASUAL Created with high quality fabrication that gives her the ultimate comfort and functionality without sacrificing style. Our pieces are made to last for years without any fuss, making them easy to wear indoors or outdoors. MS. READ TREATS Treats offer style at a value price point that she can easily access. Comprising a wide variety of basics, these are staples that will never go out of style, or demand. MS. READ ULTRACOOL An innerwear collection made with cooling elements and soft fabrication to give her the comfort needed throughout the day. All styles come in simple and versatile colours, making them the perfect base for layering.
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WHO WE ARE We work creatively as a team Collaboration and open communication are the core values among our team of designers, merchandisers, sales associates and communication specialists. Our customers come first We’re constantly looking for meaningful ways to nurture long-term relationships with our customers while creating innovative ways to build new ones. We thrive on innovation From fabric swatches to the final product, we’re constantly looking for ways to understand and meet our customers’ every wardrobe needs and wants. Ethics are important to us In a world of fast, disposable fashion, our aim is to make women look and feel good ethically and responsibly. This is why we have our clothes manufactured with care and passion using high-quality fabrics, by people whom we respect and trust at price points that are accessible to all our customers. Our doors are open 24/7 We believe that our customers shouldn’t have to wait to have their style needs fulfilled, which is why they can shop via msreadshop.com and our MS. READ mobile app, 24/7. M S . R E A D S U M M E R 2 0 2 0 b ra n d p r o f i l e
summer 2020 Summer 2020 takes a tour of Europe with colours and fabrics inspired by the elegant baroque style. The elaborate details and prints of that grand era come to life in delicate colours of muted pinks and greens. The soft tones compliment well with the rich accent colours of plum and sapphire blue for that touch of elegance.
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raya 2020 The 2020 Raya collection plays on the baroque romantic theme of the season with intricate swirling patterns and delicate florals in varying shades of pink and blue. Another side of the Raya collection is the minimalist sets with patterns like gingham in linen and plain tunic sets that can be worn separate after the Raya season.
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Linen collection Modern yet evergreen, MS. READ rolls out a full-fledged linen collection featuring everyday pieces in this beloved fabric. Casual buttonup blouses and tunics are available together with beautiful embroidered tunic pieces.Linen trousers and casual button-up shirts round up the collections, decorated in vivid shades of yellow, blue and red.
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THE ms. read EXPERIENCE We’re not just another clothing store: Our physical and online stores as well as mobile app offer customers a personalised shopping experience at any time of the day, wherever they are. We guarantee each and every shopper who visits our physical store one-on-one attention from our retail associates, while online shoppers are taken care of with 24/7 customer service. Connect With Us We put our engagement with MS. READ women at the forefront. Fashion inspiration and style advice aside, we ensure that our social media platforms are a two-way conversation; allowing us to build a strong and relevant connection with our customers.
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Our Stores
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OUR STORE LOCATIONS Malaysia Klang Valley AEON Mall Shah Alam Alamanda Shopping Centre Bangsar Village II Empire Shopping Gallery IOI City Mall Mid Valley Megamall Melawati Mall Pavilion KL 1 Utama (Phase 2) Setia City Mall Isetan KLCC SOGO (K.L.) Tropicana Gardens Mall Kedah Aman Central Penang Gurney Plaza Pahang East Coast Mall Johor AEON Mall Tebrau City SOGO Midvalley South Key Megamall
Sarawak AEON Mall Kuching Central The Spring Shopping Mall, Kuching Bintang Megamall, Miri
SINGAPORE Metro Paragon Metro Woodlands Robinsons Raffles City
ONLINE my.msreadshop.com MS. READ APP