Mexi-Go! Media Kit

Page 1

retirement

investment

lifestyle

culture

www.mexi-goproperties.com

Online and In Print we promote the lifestyle and culture of Mexico directly to the most qualified Canadian demographic!


MEXI - GO ! MAGAZINE Mexi-GO! Magazine is a Lifestyle magazine published for Canadians interested in all things Mexico including buying investment or retirement properties in Mexico. Published quarterly, the magazine educates a targeted readership about life in Mexico. It features local hot spots, resort destinations and out-of-the-way gems. There are articles covering Mexican lifestyle, investment, health and culture – all in a beautifully designed publication. A limited number of pages are dedicated to advertising and property listings. Published four times a year and distributed to the home subscribers of the award winning Globe and Mail National newspaper, you are assured your product or service will reach many of the most affluent, educated and professional Canadians. Distributed to 15,000 homes across Western Canada, Mexi-GO! Magazine has an estimated readership of over 45,000 per issue. ADVERTISE IN CANADA Mexico is the #1 vacation destination for Canadians and many of these vacationers will consider Mexico as a viable retirement option. Over 1.2 million Canadians visited Mexico in 2010 - more than double from 2006. Canadians are the #1 purchaser of vacation property in many areas of Mexico. We have weathered the recession better than most but many are revising their retirement plans and an estimated 500,000 Canadians are expected to purchase property in Mexico in the next 10 years. As the economy recovers, now is the time to showcase Mexico and all it has to offer for those looking to make a wise investment in their future.

mexi-go! Magazine

Elevate and enhance your listing. Impress your clients. Attract Candian buyers.

Property Listings page

$350

¼ page

$550

½ page

$1,150

Full Page

$2,100

Up to a maximum of 6 listings

Frequency

1x

2x

4x

Full Page

$3,250.00

$3,050.00

$2,925.00

Half Page

$2,250.00

$1,800.00

$1,550.00

¼ Page

$1295.00

$1145.00

$950.00

Inside Front Cover

$3,450.00

Inside Front Right

$3,625.00

Outside Back Cover

$4,200.00

Inside Back Right

$3,300.00

1/6

One listing maximum

Retail Ads

15% Premium position charge (placement on a specific page) DATES

Theme

Booking

Publication

Fall 2011

Beaches

Sept 15

Oct 15

Winter 2012

New Year

Nov 30

Jan 15

Spring 2012

Real Estate

Mar 15

April 15

Summer 2012

Culture

June 15

July 15

General Conditions & Policies All advertising is subject to Publishers approval and agreement by the Advertiser and the Advertising Agency to indemnify and protect the publisher and its agents from and against any claims, loss, liability or expense, including any legal fees arising out of publication of such advertisement. Cancellations are not accepted after space deadlines. Covers may not be cancelled. Payment should be made with order or at closing date unless credit terms have been arranged. Accounts past 30 days are subject to interest charges of 2% per month. Payment Options • Payment is due upon signing • No ads will run without payment in full • We accept Credit cards via paypal with a 3% surcharge • All prices are in Canadian Dollars and do not include (applicable) HST


WHO ARE OUR READERS?

Reaching educated, affluent and informed Canadians. (The short answer is - your clients!)

Mexi-Go! Properties will put your business in front of thousands of Canadians every day. From online to social media promotion to print - we provide you with access to the most educated, affluent portion of our population including almost150,000 Canadians that have travelled to Mexico recently.

84% 83% 50 95%

FUN IN THE SUN! Globe Readers:

Home owners

Post secondary education

Average age

Look for real estate online

• 76% have taken a personal vacation in the past year • They are 25% more likely than the average Canadian to have taken 4-5 personal overnight trips in the past year • In the past 3 years, they have enjoyed travelling to exotic sun destinations with 148,000 travelling to Mexico Source: NADbank 2009 Study; Base: 21 National Product Markets

PRINT Globe and Mail - Canada’s most respected daily national newspaper and online news site. Mexi-Go! Magazine will be distributed to select subscribers. The Globe and Mail is an advertising environment that is ideally suited to reaching those who can make a difference to your brand — affluent, connected and influential Canadians. It all starts with the authority, credibility and engagement of The Globe and Mail’s news brand. SPENDING POWER Globe readers are three times more likely than the average person to have personal incomes over $100K (Index 330). Avg. Household Incomes WELL EDUCATED Globe readers are almost two times more likely than the average person to have university degrees (Index 199). INFLUENTIAL Management or Professional As 63% of Globe readers are managers or professionals, they tend to wield more influence over business purchase decisions than the average person.

$99,420 63.8% ONLINE

1,110,000 readers each week

Canada’s Best Read Online newspaper with over Visitors to Globe and Mail Online are in their prime spending years. In fact, a full two-thirds of them are over the age of 35. Mexi-Go! Properties will utilize the Globe and Mail online advertising in conjunction with the magazine distribution. We have also firmly embraced the social media revolution and offer our clients and the Canadian population the option to connect with us on Facebook, Twitter and other powerful online sources.


mexi-goproperties.com Presenting Mexican properties and lifestyle options to Canadian buyers

Level One

Level Two

Level Three

Level Four

$55

$125

$250

$575

LISTINGS

1

5

10

Unlimited

Images

Unlimited Unlimited Unlimited Unlimited

Brochure

YES

YES

YES

YES

Photo Slideshow

YES

YES

YES

YES

30 DAYS FREE# Pricing is for 6 months

Virtual tours

YES

YES

YES

YES

Property video

YES

YES

YES

YES

Floor Plans

YES

YES

YES

YES

Google Maps

YES

YES

YES

YES

Short URL

YES

YES

YES

YES

Email property

YES

YES

YES

YES

Twitter Update

YES

YES

YES

YES

Facebook Promotion

YES

YES

YES

YES

Featured Listing** Magazine Listing*** REALTOR MARKETING Contact Information

YES

YES

YES

YES

Agent Profile

YES

YES

YES

YES

Direct Leads

YES

YES

YES

YES

Directory Profile

YES

YES

YES

YES

** Featured listings can be purchased for $5/month each *** All members receive 50% discount off listings in the magazine. # All packages are a minimum of 5 months pre-paid. The 6th month is included at no cost.

MEXI - GOPROPERTIES .CO M In Canada, nearly 100% of all real estate transactions start online. Canadians are one of the most connected consumer groups on the planet and their standards demand a high quality online experience. When looking for real estate, Canadians have come to expect informative websites that are easy to use and that appeal to their esthetic taste. Naturally reserved and independent, Canadians often prefer to do the legwork themselves and Mexi-Go Properties provides current information about buying real estate in Mexico. We also cover the issues that matter such as healthcare, moving to Mexico, taking your pets to Mexico, Taxes, Insurance and much more!

BLOG .MEXI - GOPROPERTIES .COM In addition to the listing portal we also blog nearly every day on the issues that effect Canadians in Mexico and we promote destinations, properties for sale, contests and more. Have something you want to share with our readers? We are always looking for guest writers and contributors. SOCIAL MEDIA We have an active Facebook fan pag as well as a couple twitter accounts that are updated regularily and help to further promote both Mexi-Go and our members properties and products. Advertising online in addition to offering real estate listings, Mexigoproperties.com also offers a number of online advertising opportunities. Please contact your sales rep for more information.


become a member!

Mexi-GO! Properties www.mexi-goproperties.com Mexi-GO! Properties General Info and Real Estate Enquires info@mexi-goproperties.com In Canada & USA 1-888-798-MEXI In Mexico 01-800-681-9232 Mexi-GO! Advertising Online and Magazine Ads sales@mexi-goproperties.com In Canada & USA 1-888-798-MEXI In Mexico 01-800-681-9232 Mexi-GO! Marketing Realtor, Brokerage & Developer Services marketing@mexi-goproperties.com In Canada & USA 1-888-798-MEXI In Mexico 01-800-681-9232 Online www.mexi-goproperties.com www.blog.mexi-goproperties.com www.twitter.com/mexigoproperty www.facebook.com/mexigoproperties

A bout Me x i - GO ! Proper ties Mexi-GO! Properties Inc. was started in 2010 by two Canadians with over 20 years of experience in the Canadian Real Estate market. Working with many of the top Real Estate brands, Realtors and Property Developers in Canada, Mexi-Go! Properties offers its clients keen insight into the Canadian market, and provide members with the best available marketing program for selling Mexico to the Canadian market.


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