IMPACT REPORT
PRODUCED BY
2017
EXEC UT I V E SUMMA RY
Mexico Automotive Summit is among Mexico Business Event’s suite of nine annual industry events that bring together the business and government thought leaders shaping each sector. These summits and forums are greatly anticipated by industry participants because they provide a high-profile platform for the exchange of ideas and the opportunity to network with decision-makers from both the public and private spheres. The reach of these exclusive conferences also extends beyond the conference hall into the realm of digital and social media, with visitors viewing the highlights of the conferences in the days and weeks after the event. On average, visits to an event’s webpage top 1,000 in the week following the conference, for example.
Profile of Attendants
54% C-level Executives 39% Upper Management 3% Public Sector Representatives 4% Media Representatives
Satisfaction Level
56% Satisfied 37% Very Satisfied 4% Neutral 3% Dissatisfied
Most Valuable Element
54% Relevance of Topics 40% Quality of Speakers 6% Networking Opportunities
2017
324 PARTICIPANTS
199 COMPANIES REPRESENTED (not counting speakers)
26 SPEAKERS 26 Speakers 14 Media Reps 176 C-Level 124 Upper Management
M EDI A REP ORT
14 MEMBERS OF THE PRESS
7,138 VISITS TO MBE WEBSITE AND 1,066 VISITS TO OUR AUTOMOTIVE BLOG
https://www.altonivel.com.mx/actualidad/ por-que-un-triunfo-de-amlo-no-preocupaa-inversionistas-extranjeros/
http://www.eluniversal.com.mx/cartera/ economia/sector-automotriz-30-deprogramas
2017 https://issuu.com/ mundoautomotriz/docs/m262_ ene_digital
https://www.eleconomista.com. mx/empresas/En-autos-la-unicapostura-es-no-mover-regla-deorigen-AMIA-20171110-0024.html
https://www.eleconomista.com. mx/empresas/Incomprensibleque-EU-utilice-cifras-viejas-delTLCAN-AMIA-20171109-0069. html
PR OG RA M A N D S P E A K E R S
08:30
CHALLENGES AND OPPORTUNITIES IN A NEW NAFTA LANDSCAPE
Presentation: Eduardo Solís, Executive President of AMIA 09:00
MEXICO’S ROAD TOWARD AUTOMOTIVE INDUSTRY LEADERSHIP
Moderator:
Mario Chacón, Head of the Investment Promotion Unit for Global Businesses at ProMéxico
Panelists:
Verónica Orendain, Director General of Heavy and High Technology Industries at the Ministry of Economy
Juan Carlos Pérez Rocha, Country Head of Large Corporate for HSBC Mexico
Eduardo Solís, Executive President of AMIA
10:00
NETWORKING COFFEE BREAK
10:20
ECONOMIC OUTLOOK AND SCENARIOS FOR THE MEXICAN AUTOMOTIVE INDUSTRY
Presentation: Alexis Milo, Chief Economist for Mexico at HSBC 10:50
DEVELOPING AN R&D FUTURE
Moderator:
Juan Pizano, Global Trade Advisory Services Partner at Deloitte Consulting Group
Panelists:
Alejandro Rojo, Director of the Research Center for Automotive Mechatronics at ITESM Toluca
Salvador Lecona, Deputy Director of the Graduate Program at CIDESI
Jorge Vázquez, Director of the Innovation, Research and Development Center for Continental Automotive México
Jorge Barrero, Partner and Lawyer at Santamarina + Steta
11:40
NETWORKING COFFEE BREAK
12:00
SALES AND THE AFTERMARKET: AN ONGOING TRANSFORMATION
Moderator:
Amelie Mossberg, Commercial Director of Motors Classifieds for MercadoLibre México
Panelists:
Óscar Albin, Executive President of INA
Gerardo Varela, General Manager of ZF Services
Federico de Noriega, Partner at Hogan Lovells BSTL
Ricardo Bustamante, CEO and Founder of SICOP
2017 13:00
NETWORKING LUNCH
14:40
ENHANCED COMPETITIVENESS THROUGH SUPPLY CHAIN INTEGRATION
Moderator:
Manuel Nieblas, Partner and Manufacturing Industry Leader at Deloitte Mexico
Panelists:
Rafael Funes, Executive Chairman of LOVIS and President of LOVIS Mexico
Alejandro Marines, Director General of GEFCO México
Martín Rosales, President and Managing Director of Goodyear México
15:30
NETWORKING COFFEE BREAK
15:50
COLLABORATIVE ROBOTS IN THE INDUSTRY
Presentation: Manuel Sordo, General Manager Latin America of Universal Robots 16:00
INDUSTRY 4.0: THE REVOLUTION ADVANCES
Moderator:
Alejandro Salas, Senior Industry Analyst and Journalist of Mexico Automotive Review
Panelists:
Manuel Sordo, General Manager Latin America of Universal Robots
Víctor Fuentes, Director General of Mexico and Latin America at Mitsubishi Electric Automation
Arturo Zavala, National Sales Manager of Carl Zeiss de México
Raul Meyer, Automotive Industry Partner at EY
17:00
THE VEHICLE OF TOMORROW
Presentation: Torben Eckardt, Director General of Volvo Car México 17:30
NETWORKING COCKTAIL
COMPA N Y AT T EN DA N C E
ABA Seguros ABB Abitat Agile1 Agility Air Design AISIN Akron ALD Automotive AMDA American Industries Asociación Mexicana de la Industria Automotriz (AMIA) Android ARIDRA Arizona Trade & Investment Office Art Robots Atlas Copco Audi Audio Code Averna Bancomext Banorte BASF Blue Side BNP Paribas BNP Paribas Personal Finance Bocar CAMEXA CAMSA Carl Zeiss de Mexico Ceat Technica Cever Chufani CIDESI Cideteq CIM Co Clear Channel Cluster Automotriz de Nuevo Leon Cluster Automotriz del Estado de Jalisco Clúster Automotriz del Estado de México Cluster Automotriz Zona Centro COATS COFEMSA COFOCE Coldwell Bank Comsustenta Corrubox Cubimsa Cluster Automotriz de San Luis Potosi Dachser
2017 Dassault
Hamburg Sud
Numalliance México
DC Gaskets
HAYS
OSRAM
Deloitte Mexico
HBPO
Outhelping
DENSO
Hellman
PA Consulting
DHL Supply Chain
Helmut Fischer
Panalpina
Dicka Logistics
Henkel
Parqmex
DINA
Hogan Lovells
Pilot de Mexico
Directorio Automotriz
Holland & Knight
Pochteca
Dow Chemical Company
Honeywell
PolyOne
DSV Air & Sea
HSBC
PPG
Dukke Consultores
Hub Group de México
ProMéxico
Dupont
IDOM Ingeniería
Randstad
DVA Mexican
IFM Efector
Rassini
E Factor Network
Industria Nacional de Autopart (INA)
Robert Bosch Mexico
Embassy of Australia
Infiniti
Rockwell Automation
Embassy of Belgium
Ixaya
Ryder
Embassy of South Korea
JATO
Santamaria + Steta
Embassy of Germany
JD Power
Schneider Electric
Embassy of Japan
JK Tornel
Schunk
Embassy of Turkey
Johnson Matthey
Scotiabank
Embassy of the United States of
Kayser Automotive
Secretaría de Competitividad,
America
Kelly Services
Trabajo y Desarrollo Económico de
Exide
Kern Liebers
Gobierno de Puebla (Secotrade)
Expeditors
KfW Ipex Bank GmbH
SICOP
Experis
KIA Motors
SIMSA
EY
Kirchoff Automotive
Single Source Technologies
Fast Autopartes
Knipping
Sitrack México
Federal Mogul
Korn Ferry
Strikwoestofen de Mexico
Festo
Kronos
Subaru
Flex-N-Gate
Kryptto
Sumitomo Corporation
FMT Christof Industries
KX Stystems
TBC
Fomoauto
LIPU
Tec Alliance
Ford
Logistik Parque Industrial
Tekfor
Fynotej
LOVIS
Tesla
GADEN
Lufthansa
TIBA México
GEFCO México
Macimex
TomTom Telematics
General Motors
Magna International
Traffiloog LATAM
GIRAA
Mahle
TRIDI
GKN Driveline
MAS Seguros
UNIFIN
Government of Guanajuato
Mazda
Universal Robots
Government of Tamaulipas
Mercado Libre
UPS
Grammer
Mercedes-Benz
Vesta
Grupo Alden
Mexproud Shipping
Visualismo
Grupo Bavaria Rolls Royce
Ministry of Economy
Volkswagen Financial Services
Grupo Copar
Mirka
Volvo Car
Grupo Gocar
Mitsubishi Electric Automation
WTC
Grupo Kuo
Motorola Solutions
Yapp Automotive
Grupo Picacho
MVS
ZF Services
GST Mexico
Netbrains
Haldex Products
NRFM
M EXICO BUSI N E SS E V E NTS Mexico Business Events organizes high-level conferences where business and political leaders meet to discuss the key topics that are defining Mexico’s economic future. By connecting each industry’s key stakeholders, our events are accelerating the exchange of vital industry information, crucial to capitalize on Mexico’s economic potential, and creating new business opportunities in an unparalleled networking environment. Our conferences are organized in cooperation with the leading publications in each sector: Mexico Oil & Gas Review, Mexico Energy Review, Mexico Automotive Review, Mexico Mining Review, Mexico Health Review, Mexico Infrastructure & Urban Sustainability Review, Mexico Business Review and Mexico Aviation & Aerospace Review. By leveraging the industry expertise,
“
Besides highquality networking opportunities, the contributions from prestigious panelists and speakers allow attendees to broaden their vision to make better decisions” Luis Vega, President of Sustentabilidad para México (SUMe)
reputation and networks of these publications, Mexico Business Events presents key speakers discussing the leading topics and trends in front of an audience of the top industry stakeholders.
“
The organization was very executive, the program balanced and well thought out and the speakers with solid backgrounds in all areas” Armando Ortega, Vice President Latin America of New Gold
MEASURING IMPACT SURVEYS Very Dissatisfied
Mexico Business Events measures the impact of its conferences primarily through surveys of event participants.
Dissatisfied
These allow us to gain insights that help us deliver even greater value with each event. For example, of 462 participants surveyed during 2017's events, 45.3 percent responded “Very Satisfied” and
Satisfaction Level
48.7 percent said they were “Satisfied,” representing 94
45.3% Very Satisfied Neutral 48.7% Satisfied 4.7% Neutral Satisfied 1.1% Dissatisfied Very Satisfied Dissatisfied 0.2% Very
percent of respondents. This shows an overwhelming rate of satisfaction among participants and is consistent across all our annual events.
DIGITAL TRAFFIC Furthermore, Mexico Business Events maintains a digital presence online to monitor a conference’s reach after the event concludes. These figures illustrate the traffic generated online as a result of our digital outreach.
Unique Page Visits:
370,000 total visits per year (all sites)
Social Media Followers:
8,790 6,604 LIVESTREAM TRAFFIC:
2,309
total views in 2017
NETWORKING A key added value of the summits and forums organized by Mexico Business Events is in the networking opportunities presented to each participant during coffee breaks, lunch and the closing networking cocktail. These provide attendees the perfect opening to discuss strategies and opportunities with their peers and potential clients.
“
Good level of speakers and moderators, live streaming”
Jesus M. Gomez, Coorporate Communications, Siemens