2020 was a historic, unprecedented and challenging year. The year brought
disruption and digitalization, combined with a strong sense of humanism.
The automotive industry, as other economic sectors, was proactive and
creative in adapting to the new reality, reflecting the sector’s strong sense
of innovation.
OEMs and suppliers of all sized worked to secure production lines and
prevent outbreaks. Once US demand for both new vehicles and auto parts
began to normalize in the second half of the year, the industry accelerated
production to avoid disruptions in the supply chain. Further down the value
chain, homebound salespeople spent much of 2020 working on solutions
to grow online sales channels. Online marketplaces became a powerful ally
to set the right strategies for online marketing, digital sales and customer
satisfaction.
