All industries in Mexico have gone through a monumental shift following the
pandemic. COVID-19 marked a turning point for consumers and businesses
in the country, who overnight had to adapt their processes to a market that
was unknown at the time. While some services and products have seen
positive outcomes from these changes, others have not. Companies were
forced to innovate, accelerate their digitization processes and think out of
the box to avoid lagging behind.
The road has not been easy for anyone. Limited budgets, uncertainty over
the course of the pandemic and even a lack of legal clarity are some of
the hurdles that companies have faced and that still remain a barrier in the
medium term to investment and expansion in the country.
However, opportunities for growth remain. Investors’ eyes are already on
the region and business leaders agree that the country still has time to
take a different direction to become a more globally competitive nation.
