Moving
Forward
Meybohm is
ii
ii THEPLACETOBE
Our mission is to provide a remarkable Real Estate experience to the people we serve by having a highly skilled and trained team of professionals who aspire to live and work under a strict code of integrity and honesty. 1
i
we ve been busy this past year... 1. Pre-license classes to start your new career 2. Success Center training after licensure to get your career off to a great start
3. Social Media Training 4. Fully staffed Marketing Department
5. Listing Board 6. Personalized Marketing Templates
7. Spring Town Hall
22. 9 Agents promoted to Vice President
23. Expert Leadership Team 24. Agent Icon library for social media assets
25. Fine & Luxury Collection program 26. 738 New Homes transactions
27. Guest Speaker – Sasha Farmer Tripp 28. Spring Town Hall
8. Company-wide Sales Meetings
29. Listing Contest – Zoom finale celebration
9. Guest Speaker – Steve Black
30. ELeads – Lead Generation Program
10. Weekly Tips
31. Launch of Patron Properties – Masters Rental Management Division
11. Broker classes 12. Level Up Workshops for seasoned agents
32. Masters Par-Tee – Zoom Celebration
33. Lalapoint – market research and 13. CRM training on the Meybohm-provided CRM shareable marketing assets 14. Monthly Office Sales Meetings
34. Buyer Board
15. Direct Mail services through Quantum
35. Fall Town Hall
16. Monthly Newsletters
36. Thanksgiving Tailgate Lunches
17. Guest Speaker – David Knox
37. Ho Ho Happy Hour – Zoom Celebration
18. Monthly Best of Meybohm print ad and lobby slide shows
38. Transactly launching in Q1 2021
39. Mooveguru launching Q1 2021
19. Homesnap dynamic Facebook Ads of our exclusive listings
40. Customer Service Awards
20. Monthly MStats to agents
41. 12 days of christmas
21. 129 agents qualified for Club Levels
IMAGINE WHAT WE WILL BE BUSY WITH THIS YEAR!
2
What is
3
COMMUNITY IS ______________________
4
Business Looks Different 5
Our Resilience Different
2020’s circumstances helped us rethink the way we do business. We moved our events to Zoom, socially distanced, closed our offices, worked from home, held virtual open houses, filmed virtual showings, and much more. Our agents and employees adapted seamlessly and got creative with ways to stay connected and keep business running as usual. Despite the pandemic, we remained the number one brokerage in the CSRA!
EVEN DURING LOCKDOWN, OUR SALES STAYED
strong!
6
INFORMATION SHARING
7
Engage and Inform John Cates
John Cates, Chief Operating Officer and General Counsel, brought a depth of knowledge to our Town Halls. Focusing on industry trends and economic forecast, John used his experience from serving on several local and national boards and committees to inform agents, staff, and clients on the existing and upcoming market. John gave insight on trends we are seeing as it relates to technology and its influence on our industry.
John Chambers
Guest speakers
Steve Black Build Your Business During Crisis
Sasha Farmer Tripp Time Management and Getting Things Done
David Knox Thrive Today
Keith Lawrence 2021 Development Update
Paul Meyers Real Estate Investing 101
John Chambers, Broker-in-Charge and General Manager, provided specific details on our local market that agents can use when working with clients. After serving as President of the Board for the Greater Augusta Association of REALTORS®, John has great insight on numbers and trends that can change how our agents will serve our community. From years of working with agents and their clients, John drew on his experiences to assist our agents with their clients and position themselves for success.
8
PANEL OF
Peers 9
Sharing Ideas Our Company Our company is built on teamwork. We work with partners in and outside of our market to stay on top of emerging technology and continue to improve our business practices.
Realty Alliance is an invite-only organization for top independent brokers. Members of our leadership team regularly meet with other top-producing brokerages to discuss current trends and industry-related news. This was beneficial during the pandemic, as our leadership team was able to gain insight on how best to handle the challenges the real estate industry has been facing.
Leading Real Estate Companies of the World® is a network of 550 of the best Independent Brokerages from across the globe. As an affiliate of the network, our brokerage is a local and global market leader. Agents have access to world-class marketing resources and the connections necessary to help any client no matter where they are moving to or from. Website linking throughout the Leading RE network allows our client’s properties to be seen on a global scale. As an added benefit to the program, our agents have access to a curated Institute that allows them to stay up-to-date on all things real estate by attending any number of the free or paid classes offered. The Leading RE Institute proved very beneficial during a time when our agents were at home and looking for ways to improve their skills in a market that changed overnight.
Our partnership with Luxury Portfolio International provides international marketing opportunities for luxury listings over $750k. Even during a pandemic, luxury sales remained strong. In order to capitalize on that momentum, the Marketing department redesigned our in-house luxury program. They updated the Meybohm Fine and Luxury Collection signs, as well as the templates used to market those elite properties.
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Moving Careers 11
FORWARD
... Every Step we are there! Meybohm Institute & Meybohm Success Center
After completing licensing classes at the Meybohm Institute, the Meybohm Success Center provides an environment where newly licensed agents are equipped with the right mindset, skillset, resources, and actions to realize success in their new career. Not only do they receive handson, in-classroom, practical training, they have a non-competing manager/mentor for their first 12 months as well as a network of other agents with whom to grow and learn. New agents can come through the training, build their business and have a successful career here at Meybohm.
Level UP
WORKSHOP
TRAINING FOR EXPERIENCED AGENTS
At Meybohm Real Estate we believe in lifting each other up for the good of everyone, which is why we created our Level Up workshops. These classes were designed for our seasoned agents and taught by our seasoned agents, as well as outside collaborators. Sharing ideas and business practices that have been proven to work for our top producers guarantees successful transactions for all parties involved.
12
Connect 13
zooming together.
We moved fast to set up our staff at home so our agents could continue to utilize the resources and staff available to them. While we won’t always replace in person face time with Facetime, we will continue to weigh the advantages experienced while virtual, but also practice social distancing procedures when we must meet in person.
Company-Wide Meetings It used to be a task to fit everyone in a room, but with Zoom, we can all be together!
Socially Distanced Events! We also stayed in touch with activities like:
Par-tee • Thanksgiving Tailgating • listing contest • 12 days of christmas • ho-ho-happy hour!
14
As a family owned company, family is important to us. Our priority is to ensure our agents and employees are able to keep themselves, their familes, and their clients’ families as safe as possible.
safe KEEPING OUR EXTENDED FAMILY
is our priority.
15
Protecting Our Family When the lockdown ended it was important that we kept the safety of our Meybohm family at the forefront of every decision made to re-open our offices. We continue to encourage agents to work from home as much as possible. Plexiglass guards and hand sanitizing stations went up throughout our offices. Masks are mandated to be worn in our offices, and in person meetings be held to a minimum and social distanced if absolutely necessary. The Meybohm Leadership Team kept in constant communication with our agents and staff throughout the year to share mandate news, company procedures as well as collateral they could share with their clients to keep them up-to-date and safe.
safety first... We work hard to make sure our agents are ready to safely meet clients! 16
marketing... 17
for you!
marketing matters During these unprecedented times, our marketing department has worked hard to help our agents. We’ve provided informational materials on the COVID-19 pandemic, monthly newsletters, and graphics for eBlasts, social media posts, and flyers. Through the use of our new collateral analytics program, we also helped our agents target their specific audience with farming cards and dynamic ads. With such a diverse group of agents, a singular template just won’t work. Our team works hard to offer personalized marketing to each of our agents in order to best reflect their personality and ultimately, their brand.
REAL ESTATE
monthly newsletter
2021
volume no. 3 | issue no. 1
meybohm is #theplacetobe We are the BEST ĮƌƐƚ ĚĞĐŝƐŝŽŶ LJŽƵ ĐĂŶ ŵĂŬĞ͊ DĞLJŵ͕ Z >dKZ^Π ĂƌĞ ĐŽŵŵŝƩĞĚ͘ tĞ ĂƌĞ ĐŽŵŵŝƩĞĚ ƚŽ ƉƌŽǀŝĚŝŶŐ ĞdžĐĞƉƟŽŶĂů ƐĞƌǀŝĐĞ͕ ĂƩĞŶƟŽŶ ƚŽ ;ĞǀĞƌLJͿ ĚĞƚĂŝů͕ ĂŶĚ ƚƌƵĞ ƐƵƉƉŽƌƚ ĨƌŽŵ ƚŚĞ ƐƚĂƌƚ ŽĨ LJŽƵƌ ƌĞĂů ĞƐƚĂƚĞ ƚƌĂŶƐĂĐƟŽŶ ƵŶƟů ƚŚĞ ĞŶĚ͘ ^ƉĞĐŝĂůŝnjŝŶŐ ŝŶ ƌĞƐŝĚĞŶƟĂů ƌĞƐĂůĞƐ͕ ŶĞǁ ŚŽŵĞ ĐŽŶƐƚƌƵĐƟŽŶ͕ ƉƌŽƉĞƌƚLJ ŵĂŶĂŐĞŵĞŶƚ͕ ƌĞůŽĐĂƟŽŶ͕ ĂŶĚ ĐŽŵŵĞƌĐŝĂů ƐĞƌǀŝĐĞƐ ʹ DĞLJŵ ZĞĂů ƐƚĂƚĞ ĞŵďŽĚŝĞƐ Ă ƚƌƵĞ ĨƵůů ƐĞƌǀŝĐĞ ďƌŽŬĞƌĂŐĞ͘ DŽĚĞƌŶŝnjŝŶŐ ƚŚĞ ŝŶĚƵƐƚƌLJ ǁŝƚŚ ƉĂƉĞƌůĞƐƐ ĂƉƉƌŽĂĐŚĞƐ͕ DĞLJŵ ƐƚƌŝǀĞƐ ƚŽ ďĞ ǁŚĞƌĞ LJŽƵ ŶĞĞĚ ƚŚĞŵ ƚŽ ďĞ ĞǀĞƌLJ ƐƚĞƉ ŽĨ ƚŚĞ ǁĂLJ͘
issue overview PAGE 2 | Q’S WHEN HIRING AN AGENT PAGE 3 | 2021 MARKET PREDICTIONS PAGE 4 | TRENDS & MARKET STATS
Welcoming A New Year With Life Hacks ϮϬϮϬ ǁĂƐ Ă ŚĂƌĚ LJĞĂƌ ŽŶ ĞǀĞƌLJŽŶĞ͘ dŚĞ ůŽƐƐĞƐ ŝŶĐƵƌƌĞĚ ƚŚŝƐ ƉĂƐƚ LJĞĂƌ ĂƌĞ ŶŽƚ ƋƵŝĐŬ ƚŽ ďĞ ĨŽƌŐŽƩĞŶ͕ ďƵƚ ǁŝƚŚ Ă ŶĞǁ LJĞĂƌ ĐŽŵĞƐ ƚŚĞ ŚŽƉĞ ŽĨ Ă ďƌŝŐŚƚĞƌ ĨƵƚƵƌĞ͘ dŚĞƌĞ ĂƌĞ ƐŽŵĞ ǁĂLJƐ ƚŚĂƚ ǁĞ ĐĂŶ ƚĂŬĞ ŵĂƩĞƌƐ ŝŶƚŽ ŽƵƌ ŽǁŶ ŚĂŶĚƐ ĂŶĚ ƐƚĂƌƚ ĐƌĞĂƟŶŐ ďĞƩĞƌ ĚĂLJƐ ĨŽƌ ŽƵƌƐĞůǀĞƐ͘ Money Hack ^ƵƉƉůĞŵĞŶƚ LJŽƵƌ ƌĞŐƵůĂƌ ŝŶĐŽŵĞ ďLJ ĞĂƌŶŝŶŐ ƉĂƐƐŝǀĞ ŵŽŶĞLJ͘ hƐĞ Ă ĐĂƐŚ ďĂĐŬ ĂƉƉ ǁŚĞŶ ƐŚŽƉƉŝŶŐ͘ dŚĞƌĞ ĂƌĞ ƐĞǀĞƌĂů ĂƉƉƐ ĂǀĂŝůĂďůĞ ƚŚĂƚ ǁŝůů ĂĐƚƵĂůůLJ ƉĂLJ LJŽƵ ƚŽ ƐŚŽƉ ĂƐ LJŽƵ ŶŽƌŵĂůůLJ ǁŽƵůĚ͘ ŚĞĐŬ ŽƵƚ͗ /ďŽƩĂ͕ ZĂŬƵƚĞŶ͕ ƌŽƉ ĂŶĚ ŽƐŚ͘ Self Care Hack /ŶƐƚĞĂĚ ŽĨ ǁĂůůŽǁŝŶŐ ŝŶ ƚŚĞ ƐŽůŝƚƵĚĞ ƚŚĂƚ ϮϬϮϬ ŐĂǀĞ ƵƐ͕ ƵƐĞ ƚŚĞ ĂůŽŶĞ ƟŵĞ ĂƐ Ă ƟŵĞ ŽĨ ƐĞůĨ ƌĞŇĞĐƟŽŶ͘ ^Ž ŽŌĞŶ ǁĞ ǁŽƌŬ Ăƚ Ă ďƌĞĂŬŶĞĐŬ ƉĂĐĞ ǁŽƌƌŝĞĚ ƚŚĂƚ ƚŚĞ ƐŬLJ ǁŝůů ĨĂůů ŝĨ ǁĞ ĚŽŶ͛ƚ ŐĞƚ ƚŚĂƚ ŽŶĞ ƚŚŝŶŐ ĚŽŶĞ ƚŽĚĂLJ͘ ϮϬϮϬ ƐŚŽǁĞĚ ƵƐ ƚŚĞƌĞ ĂƌĞ ŵŽƌĞ ŝŵƉŽƌƚĂŶƚ ƚŚŝŶŐƐ ƚŽ ĨŽĐƵƐ ŽŶ͘ ZĞĐĂůŝďƌĂƚĞ LJŽƵƌƐĞůĨ͘ Working From Home Hack /Ĩ LJŽƵ ŚĂǀĞ ŐŽƩĞŶ ŽƵƚ ŽĨ ƚŚĞ ϵͲϱ ŽĸĐĞ ƌŽƵƟŶĞ ďĞĐĂƵƐĞ LJŽƵ ĨŽƵŶĚ LJŽƵƌƐĞůĨ ǁŽƌŬŝŶŐ ƌĞŵŽƚĞůLJ͕ ƚƌLJ ƉƌĞƚĞŶĚŝŶŐ͘ 'Ğƚ ƵƉ ĂŶĚ ƐŚŽǁĞƌ ĂŶĚ ŐĞƚ ƌĞĂĚLJ ĂƐ ŝĨ LJŽƵ ĂƌĞ ƐƟůů ŐŽŝŶŐ ƚŽ ĂŶ ŽĸĐĞ͘ dĂŬĞ Ă ĚƌŝǀĞ ƚŽ LJŽƵƌ ůŽĐĂů ĐŽīĞĞ ƐŚŽƉ ĂŶĚ ŐĞƚ Ă ĐŽīĞĞ͘ ,ĂǀĞ LJŽƵƌ ǁŽƌŬ ƐƚĂƟŽŶ Ăƚ ŚŽŵĞ ďĞ Ă ƐĞƉĂƌĂƚĞ ƐƉĂĐĞ ƚŚĂƚ ĨƵŶĐƟŽŶƐ ĂƐ ĂŶ ĂĐƚƵĂů ŽĸĐĞ͘ dĂŬĞ LJŽƵƌ ůƵŶĐŚ ďƌĞĂŬ ĂƐ LJŽƵ ǁŽƵůĚ ŝĨ LJŽƵ ǁĞƌĞŶ͛ƚ ǁŽƌŬŝŶŐ ĨƌŽŵ ŚŽŵĞ͘ dŚĞƐĞ ĂĐƚƐ͕ ŝĨ ĚŽŶĞ ƌĞƉĞĂƚĞĚůLJ͕ ĐĂŶ ŚĞůƉ ƌĞƐĞƚ LJŽƵƌ ĨƌĂŵĞ ŽĨ ŵŝŶĚ ĂŶĚ ŵĂŬĞ LJŽƵ ŵŽƌĞ ƉƌŽĚƵĐƟǀĞ ǁŚŝůĞ ǁŽƌŬŝŶŐ ƌĞŵŽƚĞůLJ͘
FUN FACTS
/ŶƐƚĞĂĚ ŽĨ ƌŝŶŐŝŶŐ ŝŶ ƚŚĞ EĞǁ zĞĂƌ ǁŝƚŚ Ă ĐƌLJƐƚĂů ďĂůů͕ DŝĂŵŝ ƵƐĞƐ Dƌ͘ EĞŽŶ͕ Ă ϯϱ ĨŽŽƚ ƐƵŶŐůĂƐƐͲĐůĂĚ ŵĞƚĂů ŽƌĂŶŐĞ͘
ARE YOU PLANNING FOR YOUR FUTURE?
S T A R T I N V E S T I N G I N Y O U R E Q U I T Y T O D AY !
REAL ESTATE
A ley S r cy
R E A L T O R® · V I C E P R E S I D E N T
dŝŵĞ ďĂůůƐ ǁĞƌĞ ŝŶǀĞŶƚĞĚ ƚŽ ŚĞůƉ ƐĂŝůŽƌƐ ĐŽŽƌĚŝŶĂƚĞ ƚŚĞŝƌ ŶĂǀŝŐĂƟŽŶ ĞƋƵŝƉŵĞŶƚ͘ KŶĞ ǁĂƐ ƵƐĞĚ ĂƚŽƉ ŶŐůĂŶĚ͛Ɛ ZŽLJĂů KďƐĞƌǀĂƚŽƌLJ Ăůů ƚŚĞ ǁĂLJ ďĂĐŬ ŝŶ ƚŚĞ ĞĂƌůLJ ϭϴϬϬ͛Ɛ͘ /ƚ ĚƌŽƉƉĞĚ ĚĂŝůLJ Ăƚ ϭ Ɖŵ͘ dŚĞ dŝŵĞƐ ^ƋƵĂƌĞ ďĂůů ŽƌŝŐŝŶĂůůLJ ǁĞŝŐŚĞĚ ϳϬϬ ƉŽƵŶĚƐ ĂŶĚ ǁĂƐ ŵĂĚĞ ŽĨ ŝƌŽŶ ĂŶĚ ǁŽŽĚ͘ /Ŷ ƚŚĞ ŶĞǁ ŵŝůůĞŶŶŝƵŵ ƚŚĞ ďĂůů ǁĂƐ ƌĞĚŽŶĞ ďLJ tĂƚĞƌĨŽƌĚ ƌLJƐƚĂů Θ WŚŝůŝƉƐ >ŝŐŚƟŶŐ ĂŶĚ ŶŽǁ ǁĞŝŐŚƐ ϭϭ͕ϴϳϱ ƉŽƵŶĚƐ͘ Sources: lusterlexicon.com | forbes.com | accesswire.com
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the importance of
tech
19
going virtual When we had to close our offices, it was hard on our people-loving people. Fortunately, our IT department had all of our offices successfully operating virtually in a week’s time. We were able to successfully maintain a community-minded environment from home.
customer reviews
Word-of-mouth is the best, most credible form of marketing. 88% of consumers say reviews influence their online purchasing decisions. We utilize Testimonial Tree to give our agents the opportunity to showcase their rave reviews, which can be shared and promoted on their social media pages and websites.
virtual home tours
Adding a great virtual home tour to a listing is a great way to get the listing in front of more people. Virtual tours allow potential buyers to check out every corner of a listing as many times as they want, without having to leave their house.
skyslope & zip forms
Our agents have access to all the tools they need to seamlessly perform a real estate transaction completely online if necessary. From filling out contracts in Zipforms, to compiling all the required paperwork and sending out forms for electronic signatures through Skyslope, our agents can keep themselves, their clients and our staff safe by working from home, while still providing excellent service to every client.
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new ways to hit a
21
H ome Run
we consistently update our game plan At Meybohm Real Estate, we embrace change in order to keep our competitive edge sharp and approach fresh. Our agents get the best of both worlds. As we are a family-owned company, we naturally have a tight-knit culture. Outside of this tight-knit family, we provide an extensive network of teams and tools designed to help our agents’ businesses thrive. It is our goal to offer our agents everything they need to succeed by providing them with resources like coaching, technology, and marketing materials.
our agents are provided with services including transaction management, lead generation, agent websites, agent branded videos, direct mail, branded marketing, social media training and collateral analytics.. 22
our culture of Compassion 23
Caring for our Community E.G. Meybohm instilled a culture of giving in his company from the beginning, by not only building neighborhoods, but by making neighbors. The company makes many charitable contributions every year, but never has it been more important than in 2020. Continuing our annual traditions like Thanksgiving dinner for Garden City Rescue or bell ringing for the Salvation Army proved difficult, but we were dedicated to finding a way to keep our employees safe while still being there for the organizations that have come to rely on us. Beyond what Meybohm Real Estate does on an annual basis, we made a conscious, collective effort to do more for our neighbors during such an unprecedented time. When the shelter-in-place order went into effect, we partnered with Showpony and their Give A Shirt fundraiser, the proceeds of which went to help local restaurants that were forced to shut down due to COVID 19. We also instituted our first ever Meybohm Gives Back Day and committed to matching the charitable donations of our employees up to $50 per donation. This effort culminated in raising over $8,000, which was dispersed to a variety of charities that our employees and agents generously give their time and donations to regularly.
giving back • Children’s Hospital of Georgia Radiothon • Toys for Tots Christmas Toy Drive • Give a Shirt • Golden Harvest Food Bank Master’s Kitchen • American Heart Association’s Heart Ball Sponsorship • Meybohm Gives Back Day • Salvation Army Bell Ringing
24
Adapting to the new Normal
25
. all service. One Team
our services
were deemed essential during the quarantine. Our agents and staff made fast adjustments to put both safety and excellent service first.
getting the message out While staff and agents straddle working virtually and in-person, we continue to get the latest information to them. In addition to safety procedures, we provide ideas on how to navigate through the new normal, utilize online presence, and market creatively on social media. 26
our
44
th
year of
Success is the result of preparing for the
Future
27
#1 BROKERAGE IN THE CSRA
i
Strength in Numbers i 3oo 5
#1 luxury home leader with
69% of all luxury sales!
Meybohm sold over
$43,219,720 in luxury homes. with 88 transaction sides.
112 Of our agents have made Vice President status in our company.
Offices Employees
$1 billion
Sales volume in 2020
4,555
Residential transactions in 2020
437,321
Unique visits to our website in 2020
in 2o2o Total Residential Sales up 14.73% Total Commercial Revenue up 18.99% Total New Construction Revenue up 5.93% 28
... You asked
. we delivered 29
Forward Moving
what our clients say AIKEN HOMES TEAM
“I am very impressed with the service I received from the Meybohm Real Estate/ Aiken Homes Team. Vikki Crossland and Bandi Cook were very helpful and supportive in showing us homes and answering our many questions. They gave great advice and are very professional and easy to work with. They were always quick to respond and made this home buying experience very pleasant.” DANIEL & ERIC FEINAUER DIANA EDWARDS
“Diana was so energetic and intelligent. She obviously wanted me to get the best house at the best price. Her recommendations and promptness helped me settle on the perfect place that I will enjoy for many years. I recommend her without reservation!” JASON HASTY KATHRYN STONE
TERA VELASCO
“Tera from day one was amazing she took the time to hear both what me and my wife wanted in a home and she was always fast to answer any questions we had no matter what time it was. Tera found us our dream home, we are very satisfied and will always refer Tera to everyone!!!” RORY DEAN MYERS LHP & CO
“We tell all our friends who are looking to buy or sell that they should work with the best agent in the area: Lesia Price!.” PAULA AMADO-GONZALEZ ASHLEY SURRENCY
“Ashley was able to both find a house for my wife and I as well as selling my previous home. Both items went smoothly and Ashley was quick to respond to all my questions and provide detailed information when it was available. She also acted as the liaison between groups that were fixing up my house and myself. I really appreciate her time and effort.”
“Kathryn was great to work with. She MATTHEW QUEEN was very patient with me as we looked for the perfect home for my family and we couldn’t be happier. She did an amaz- SULLIVAN TURNER TEAM ing job and we are extremely pleased.” “The Sullivan-Turner team provided a rePHILLIP BOWMAN markable level of skill and service. Thank You!” NAN & BILL BECKWITH
30
Moving
Forward Join Us Residential I Commercial I Property Management I Relocation Development I Masters Housing @MeybohmRealEstate @Meybohm_REALTOR
@MeybohmRealEstate Meybohm Real Estate
706-738-HOME I www.meybohm.com I 803-648-SOLD