AJABENG is a Ghanaian unisex fashion brand founded in 2019 by Travis Obeng-Casper, birthed at the intersection of minimalism and contemporary African art and culture. The brand combines these two seemingly tangential elements to create an aesthetic that captures both the purity of minimalism and the vibrancy of African culture.
The African Lookbook is a remarkable repository for African women’s rich history, their influence on global fashion, and photography spanning 100 years.
“In what remains an incredibly white-washed fashion industry filled with cultural appropriation, very little credit given to Africans and Black women who have (and continue to) contribute to the industry, The African Lookbook upends that reality within its pages - Okay Africa”
Maame - The name Maame is primarily a female name of African Central Africa origin that means Mother
Yaa - Yaa is a feminine given name originating from the Akan day Thursday naming system, meaning Brave
