NUERKI NORTEY & EMMANUEL WILBERFORCE
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PHOTOGRAPHY MORRIS FRIMPONGAJABENG is a Ghanaian unisex fashion brand founded in 2019 by Travis Obeng-Casper, birthed at the intersection of minimalism and contemporary African art and culture. The brand combines these two seemingly tangential elements to create an aesthetic that captures both the purity of minimalism and the vibrancy of African culture.
The AfroRomance Collection is a sequel to AJABENG’s debut full collection Anthology, and seeks to further develop aesthetic themes first introduced by the former collection. It is a nostalgic ode to unfiltered romantic African love as intimately captured by the lenses of the continent’s most celebrated visual artists. Inspired by the work of Senegalese filmmaker Mati Diop and Ghanaian photographer James Barnor, the collection attempts to capture the essence and blissfulness of young African love as masterfully as Diop does in her film Atlantic and as Barnor often did for Drum Magazine. To achieve this, the collection is set against the backdrop of the most popular of West African romantic settings, the seaside, from which it draws its colour palette The collection’s delicate balance of sensuality and modesty is a nod to the young African women who have come to personify elegant sensuality.
