MAGAZINE LAYOUT DESIGN ART DIRECTION by
Ma. Fernanda De la Concha
CONCEPTS Cover
Simple and elegant, giving emphasis to the products to be sold/promoted and the magazine’s name
Contents
Small collage of pictures that could be found inside the magazine in the different sections, giving it dynamism
Article
Big pictures to show Christian Louboutin’s work, as well as 2 columns of info and some quotes
The
The
The
TYPOGRAPHY Bodoni 72
A BCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz
Logo typography Titles Uppercase & lowercase Book / Book italic
Bangla MN
A BCDEFGHIJKLM NOPQRSTUVWXYZ a b c d e f g h i j k l m n o p q r s t u v w x y z
Subtitles Quotes/specific text Uppercase & lowercase
Sukhumvit Set
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Content text Uppercase & lowercase
The
Cover NOVEMBER 2016 | VOL. 3 | NO. 09 | US $10 | MX $160
www.shoesandaccessories.in
COVER STORY
FASHION COLLECTION
RETAIL MARKET REPORT 2016
WESTERN BOOTS FOR MEN & HOLIDAY STYLES FOR THE LADIES
TRADE EVENTS
CHRISTIAN LOUBOUTIN VISIONARY MAN CONQUERS THE SHOE WORLD
T R E N D S
HONG KONG FASHION WEEK TOTAL ACCESS MODERUROP EXPO RIVA SCHUCH GERMANY
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M A R K E T I N G An Images Group Publication
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R E T A I L I N G
22
some
Contents
82
36
Contents 98
BEAUTY
ACCESSORIES
Infashionable. Youth promise. 22 Infashionable. Fleur Du male, a seductive scent. 70 Treatments. Godess feet. Pedicure steps. 34 Inbeauty. Look a beautiful tan without damaging your skin. 26 Pretty, beautiful or attractive. How do you define yourself? 30 Tips. Emergency resources to be beautiful. 24 The anniversary. Christian Louboutin, 25 years. 32
Infashionable. Brazalete Ferragamo. A gift for your doll. 62 Infashionable. Montblanc. Legend calligraphy. 108 The businesswoman. Tanya Moss. On the right track. 34 Infashionable. Cartier. Pays tribute to María Felix.
SHOPPING
Fashionists. 10 Actual/ Events. Fashion latest. 12 The Campaign. Louis Vuitton’s Diva. 36 On Sight. Sonia Babitch defines what luxury is. 49 Guest Columnist. Piedrasyplata.com. 80 New Talent. Piedrasyplata.com. 93 Export Talent. Silvia López Rentería. From México to the World. 110 Horoscopes. The Magic power of precious stones.
Purses in waiting list. 10 accessories that became irresistible complements. 76
CHARACTERS The coordinator. Beatriz Calles. Creator of the best fashion shoes in Mexico. 18 The entrepreneur. Oliver Berheim. The CEO of Raymond Weil presents his new watch collection.
20 Two piece suit from Catherine Malandrino Shoes from Alexandre Herschovitz. Sunglasses from Noir NYC.
175
From celebrities to designer. Singers and their popular style, today have become a brand. 50 Fashion heirs. Born in luxury. 60
26
FIXED SECTIONS
137
Pasport. Biba. The most beautify store in London.
169
Fashion curiosities. Perfect men, today’s supermodels 184 Survey. 192
Page
Spread 1
Picture taken by J. Mendel at Christian Louboutin’s shoe fabric.
CHRISTIAN LOUBOUTIN 25 years W of a visionary man who
conquered the
“
shoe world
The shoe has to be
attractive
32
on its own,
the design has to have its own
presence.
”
hen Chrisitian was twelve or thirteen, he started designing shoes. A friend of his, a Protestant girl who refused to tell lies, never knew what to say when grownups asked her what she wanted to be later in life. As a child, he realized that it was really stupid of adults to keep bugging children with questions about what they were going to do later on, because it puts enormous pressure on kids; besides, at age thirteen, no matter what you say, you really couldn’t care less about work. He for one had no desire to imagine myself in a job or think about advancing my career - not on your life! So his friend asked his advice. “What should I tell them? And he said, ”just say you want to be a nurse, like everyone else.” “Oh, no way, I’m not intrested in becoming a nurse!” “Okay, then a stewardess, like everyone else.” “Ugh, that’s awful!” “Then just say whatever comes
Page
Spread 2
THE ANNIVERSARY
Christian Louboutin’s 2016 shoe advertisement.
Christian Louboutin celebrated his twentyfifth anniversay with an even more stronger presence in the shoe world, as well as an impecable career as shoe designer.
into your head. A singer!” “No, I can’t hold a tune!” So finally she said, “Look, you figure it out. Just think of somethingit’s not that hard!” And that’s when she told him that she just couldn’t tell a lie. For himself, he’d come with an answer I thought was brilliant: if anyone asked, he said he wanted to design shoes. The final stage is the shoe being worn. But the shoe by itself is important, because in order to provoke desire, for a woman to want to try it on, the shoe has to be attractive on its own, the design has to have its own presence. And just as important is the moment when the shoe is put on. There’s a key element that has to do not so much with style as with commerce, and that’s the amount of time required to put on the shoe. He wouldn’t necessarily refrain from designing a shoe that’s extremely complicated, a tall lace-up boot or one that’s corseted in back, but women no longer have that kind of patience. They maintain a rather masculine relationship to their shoes; shoes are a kind of appendage that they need to be put on and take off quickly. The boot that’s complicated to lace up entails an involvement with the process itself, and concerns only a small percentage of his clients. So when young women tries on a shoe, if it takes her five minutes to put it on, or if she need instructions, the design of that shoe would really have to be spectacular for him to offer it in his shop. Moreover, he often but heads with Hugo over things like this - minor tiffs, never anything very serious.
Christian Louboutin’s shoe sketch at office.
Christian is not very concerned with fashion, because he loves the idea that there’s a certain timelessness to his work. He considers himself more like a goldsmith, like someone who designs jewelry. For people who create jewelry, even if they love fashion, even if piece might have been inspired by a Lady Gaga video or a show of 17th century Neapolitan enamels, in the end there’s an innate thing in their work. When you design jewelry, you don’t assume that the people who buy it will throw it out the following year just because it’s from last season. No woman - no matter how ealthy, wild or extravagant - ever gets rid of a piece of jewelry she’s bought. So one shouldn’t get bogged down with seasonal trends: the notion of timelessness, as opposed to the seasonal nature of fashion, is very important to him. Naturally, there are things that age when it comes to forms, that stat looking dated, but personally Christian couldn’t say when some of his most popular models appeared, like “very Prive” or “Pigalle.” It’s not about seasons. Those shoes are there, quite simply, and have been for some time.
{
There’s a category of a woman I particulary admire, which is the category of
survivors.
} 33
S&A
The
Article Picture taken by J. Mendel at Christian Louboutin’s shoe fabric.
THE ANNIVERSARY
Christian Louboutin’s 2016 shoe advertisement.
Christian Louboutin celebrated his twentyfifth anniversay with an even more stronger presence in the shoe world, as well as an impecable career as shoe designer.
CHRISTIAN LOUBOUTIN 25 years W of a visionary man who
conquered the
“
shoe world
The shoe has to be
attractive
32
on its own,
the design has to have its own
presence.
”
hen Chrisitian was twelve or thirteen, he started designing shoes. A friend of his, a Protestant girl who refused to tell lies, never knew what to say when grownups asked her what she wanted to be later in life. As a child, he realized that it was really stupid of adults to keep bugging children with questions about what they were going to do later on, because it puts enormous pressure on kids; besides, at age thirteen, no matter what you say, you really couldn’t care less about work. He for one had no desire to imagine myself in a job or think about advancing my career - not on your life! So his friend asked his advice. “What should I tell them? And he said, ”just say you want to be a nurse, like everyone else.” “Oh, no way, I’m not intrested in becoming a nurse!” “Okay, then a stewardess, like everyone else.” “Ugh, that’s awful!” “Then just say whatever comes
into your head. A singer!” “No, I can’t hold a tune!” So finally she said, “Look, you figure it out. Just think of somethingit’s not that hard!” And that’s when she told him that she just couldn’t tell a lie. For himself, he’d come with an answer I thought was brilliant: if anyone asked, he said he wanted to design shoes. The final stage is the shoe being worn. But the shoe by itself is important, because in order to provoke desire, for a woman to want to try it on, the shoe has to be attractive on its own, the design has to have its own presence. And just as important is the moment when the shoe is put on. There’s a key element that has to do not so much with style as with commerce, and that’s the amount of time required to put on the shoe. He wouldn’t necessarily refrain from designing a shoe that’s extremely complicated, a tall lace-up boot or one that’s corseted in back, but women no longer have that kind of patience. They maintain a rather masculine relationship to their shoes; shoes are a kind of appendage that they need to be put on and take off quickly. The boot that’s complicated to lace up entails an involvement with the process itself, and concerns only a small percentage of his clients. So when young women tries on a shoe, if it takes her five minutes to put it on, or if she need instructions, the design of that shoe would really have to be spectacular for him to offer it in his shop. Moreover, he often but heads with Hugo over things like this - minor tiffs, never anything very serious.
Christian Louboutin’s shoe sketch at office.
Christian is not very concerned with fashion, because he loves the idea that there’s a certain timelessness to his work. He considers himself more like a goldsmith, like someone who designs jewelry. For people who create jewelry, even if they love fashion, even if piece might have been inspired by a Lady Gaga video or a show of 17th century Neapolitan enamels, in the end there’s an innate thing in their work. When you design jewelry, you don’t assume that the people who buy it will throw it out the following year just because it’s from last season. No woman - no matter how ealthy, wild or extravagant - ever gets rid of a piece of jewelry she’s bought. So one shouldn’t get bogged down with seasonal trends: the notion of timelessness, as opposed to the seasonal nature of fashion, is very important to him. Naturally, there are things that age when it comes to forms, that stat looking dated, but personally Christian couldn’t say when some of his most popular models appeared, like “very Prive” or “Pigalle.” It’s not about seasons. Those shoes are there, quite simply, and have been for some time.
{
There’s a category of a woman I particulary admire, which is the category of
survivors.
} 33
S&A
in
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