Vizkaia Brand Guideline

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BRAND GUIDELINES

WELCOME. In the following pages you will be introduced to our brand, and shown how to use it effectively. Our brand is composed of a number of basic elements that come together to create a distinctive look that makes us instantly recognisable. We aim to capture the essence of elegance, style, uniqueness, and personality of both, the clothes and the clients.

Vizkaia represents a mix of passion, dreams, desire, and trend in every garment created. One of our most important intentions is to increase the client’s confidence of being themselves, owning their own style and generating an impact on their daily lives. Despite of gender, personality, likes and/or character; Vizkaia creates the perfect garment for each one of you.

We are bold, diverse, and vesatile.

CONTENTS

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WHO ARE WE OUR STORY ................................................ 4 OUR MISSION ............................................ 6 OUR VISION ............................................... 7 CREATIVE PROCESS ................................ 8

OUR BRAND

THE LOGO ................................................ 12 LOGO VARIATIONS ................................ 14 COLOR USAGE ........................................ 16 UNACCEPTABLE USE ............................ 18

SPECIFICS

COLOR PALETTE ..................................... 20 TYPOGRAPHY .......................................... 23 SIZE & SPACE ........................................ 24

APPLICATION ADVERTISING ........................................

CLOTHING ...............................................

PACKAGING ...........................................

IDENTITY ................................................

SOCIALMEDIA ......................................

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O U R S TO R Y

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V I Z K A I A Vizkaia was started by a fashion designer’s dream to give men and women the confidence of being themselves with unique clothing, elegance and style.

PatriciaVizcaya is a sensible, creative, sharp-eyed and structure fashion designer; daughter, sister and mom; but above all, she is a dreamer inspired by life itself, nature, essence and colors. She believes that every day is an adventura, a way to potentiate who we area and to make a change.

A perfectionist, responsable and committed designer that will dedicate the necessary time to each garment until the desired quality is reached. Passionate about fashion, specially men’s; however, she dedicates her eveything on making clothes to men and women who are willing to “dress well” and be unique in all aspects.

Vizkaia aims to create tailoring made clothes for men and women, making it unlikeable to any other garment as well as giving the client the assurance that no one else will look the same.

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OUR MISSION

Our MISSION is to offer our clients the oportunity to project an externar image that will give them comfort, security, confidence andincreases their self-esteem.

Through quality design, confection, color selection and the correct garment cuts for each body, with a social and ecological approach.

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OUR VISION

Our VISION is to be a company recognized by its quality, great service and professionalism, concerned about the environment and the impact in society by always helping the ones in need.

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C R E AT I V E P R O C E S S CONCEPT

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I N S P I R AT I O N

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FIRST APPROACH

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SECOND APPROACH

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THE LOGO

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MINIMUM SIZE The smallest the logo should be represented is 1� or 72px high

PRIMARY LOGO Vizkaia’s primary logo is a hand-drawn wordmark combined with a symbolic mark. The hand-drawn lettering adds a personal and feminine flair that feels approachable, elegant and sophisticated.

The iconic symbol is a stylized design that combines the letter “V” from the brand’s name and the abstraction of a sewing thread, referencing the couture, and tailoring made essence of the brand.

The elements combined together successfully represent the modern and classy style of the brad without feeling too old world fashion.

This is the main logo that will be used across primary brand applications, This trademark helps audiences easily identify Vizkaia’s website, social media presence, ads, and other materials; enhacing the professionalism of the brand, It is essential to the success of the brand that the logo always be applied with care and respect in every application according to these guidelines.

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L O G O V A R I AT I O N S c.

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ICON Sewing V Icon. a) primary outline. b) circle encapsulated icon. c) solid circle encapsulated icon.

TYPE Vizkaia name. d) with tagline. e) without tagline.

LOCK-UP Combination of icon and type. f) primary logo. g) without tagline.

V A R I AT I O N S Vizkaia’s logo variations consist of 3 icon options, 2 type options, and 2 different lock-ups.

These can be used in replace of the primary logo (but should never be used directly next to the primary logo in the same design).

The type options ca be used in cases where the primary lock-up would be too bulky. The icons can be used alone when the name is not necessary to include.

The icons should only be used in selected cases where the name is already displayed in plain text. For example, an icon could be used as a profile picture on social media, since the username will likely be adjacent to it in plain text. Again, these should never be used directly next to the primary logo; it looks repetitive and is not a good use of the bran elements.

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COLOR USAGE a.

c.

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COLOR USAGE To ensure legibility, it is important to use the color combination as it is shown. There are a few different way to use the logo in color. The primarly 2 color logo can be used on both white and dark backgrounds (A & B). Or a blue navy logo can be used on a light gray backgorund (C) . On a dark gray background the white logo is to be used (D)

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U N A C C E P TA B L E U S A G E a. Don’t rotate the logo b. Don’t change the composition or resize any part of the logo

U N A C C E P TA B L E A few rules are necessary for maintaing the integrity of the brand. Don’t compromise the overall look of the logo by rotating, skewing or distorting in any way- that includes adding unnecessary and unattractive text decorations like drop shadows and outlines. Here are some examples of some ways you should NEVER consider using the logo.

c. Don’t rearrange any elements of the logo to create a composition that is not already provided as an alrternate lock-up d. Don’t squash or stretch e. Don’t add an outline f. Don’t change the color of parts of the logo. Use the color usage guide g. Don’t resize the tagline h. Don’t add dropshadows or other text styles (bevel, emboss, gradient, etc) j. Don’t use colors not previously specified on the color usage guide

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X

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TTAA II LLOO RR II NN GG MM AA DD EE

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COLOR PALETTE

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NAVY BLUE

CMYK: 98, 100, 49, 28 RGB: 15, 27, 69 Hex: #0F1B45

MOODBOARD LIGHT GREY

CMYK: 21, 17, 17, 0 RGB: 208, 208, 209 Hex: #D0D0D1

WHITE

CMYK: 0, 0, 0, 0 RGB: 255, 255, 255 Hex: #ffffff

DARK GREY

The moodboard of Vizkaia is smooth, sober, elegant, and minimalist with the sense of femininity and masculinity combined.

CO L O R PA L E T T E The blue navy, gray, black and white color palette brings in a classy elegance that will help widen the accesibility of the brand (rather than just appealing to an stablished style). The blue navy evokes feeling of serenity and trust, reflective of the way men and women will feel through their experience with Vizkaia.

CMYK: 72, 66, 61, 12 RGB: 91, 90, 90 Hex: #323232

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Elegance I S N O T S TA N D I N G O U T but being remembered

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TYPOGRAPHY Typography is a powerful brand tool when used consistently. This set of typefaces best represent the modern and elegant feel of the brand and should be used across all print & web applications.

SIGNERICA

Use only for logotype UPPERCASE & lowecase

Signerica

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

MONTSERRAT

Use for headlines and subheads.

UPPERCASE Web letter-specing: 2em

PRINT CLEARLY

Use for body copy.

Sentence case Web letter-spacing: .5em

M O N T S E R R AT A B C D E F G H

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PRINT CLEARLY A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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SIZE & SPACE 1.3x

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0.5y

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C L E A R S PAC E To ensure legibility, always keep a minimum clear space around the logo. This space isolates the logo from any competing graphic elements, such as: logos, body copy, photography, or background patterns that might conflict with Vizkaia’s logo and lessen the impact of the brand.

The minimum clear space is defined by the width of the letter “k” from the logo’s brand name shape. This minimum space should be maintained as the logo is proportionaly enlarged or reduced in size.

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ADVERTISING

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ADVERTISEMENT Photograph advertisements are to be simplistic, with a large photo to catch the attention and a simple tagline, and the logo (either complete or just the icon).

There are a couple of ways the logo can be used on photographic backgrounds, but each option should be exercised with care, making sure the logo and type aren’t obstructed by the image or viceversa.

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CLOTHING

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PAC K AG I N G

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CLOTHING The label is an important part of the brand when presenting the clothes. There will be 2 main different labels. One will be hanging from the garment (as shown), and the others will be fabric sewed to the garment (3 versions).

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The white paper pag will give even more elegance, purity and style to the brand. There will be 2 different sizes, giving the small one a “V� icon pattern of the logo to differentiate.

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IDENTITY

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tel. (442) 228 22 57

cel. (442) 249 72 60

pv.contacto@vizkaia.com

Calle del Seto #21 Col. Álamos 3ra Sección CP. 76160 Querétaro, Qro.

P AT R I C I A V I Z C A Y A pv.contacto@vizkaia.com

tel. (442) 228 22 57

cel. (442) 249 72 60

Calle del Seto #21 Col. Álamos 3ra Sección CP. 76160 Querétaro, Qro.

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BRAND’S IDENTITY As an identity, is essential to have different presentations for our clients, that is why, Vizkaia’s logo will be use in 4 primary ways: business cards, folders, letterheads, and envelopes. Each one of them have a different design, however they are all conected. Evoking the brand’s essence and making sure the logo is used as estipulated on the rules previously described.

The intention of this identity paperwork, is to represent the professionalism of the brand, as well as its implicity and elegance.

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SOCIAL MEDIA

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SOCIAL MEDIA It is acceptable for the logo to be applied on the different platforms on any social media applications (such as Facebook, Instagram, Blogs, etc.). It will also be used in the web site design, in a very subtle, clean and simple structure to maintain the brand’s identity.

Vizkaia Vizkaia @vizkaiamx @vizkaiamx

Vizkaia changed their cover photo Vizkaia changed their cover photo

Vizkaia changed their cover photo Vizkaia changed their cover photo

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BRAND GUIDELINES DESIGNED BY: MA. FERNANDA DE LA CONCHA QUERÉTARO, QRO.