GOOD FOOD.GOOD LIFE.
FACT
Retail is changing.... 9 in 10
Millennials are more likely to buy from companies that support solutions to specific social issues.
... and Good goods is leading the way
GG GG GOOD LIFE
Experience
Platform
Located in San Francisco, Good Goods Market combines conventional grocery store practices with innovative technology driven by an environmental and social platform. Three objectives guide company decisions from digital to brick and mortar: Convenience, Transparency, and Experience. Store design merges the authentic feel of booth vending for specialty items with the familiar aisle and service layout. Clear signage provides easy navigation. The front of the store houses Good to Go and convenience items for quick access. Delivery and drive through services extend the convenience strategy. An aeroponic greenhouse provides the ultimate in food transparency and control. A salad bar and cafe, using on site produce, provide grocer-aunt options. Food demonstrations, classes, and informational signage communicate company values and initiative. It is a lively, dynamic, and interactive environment with the aim of extending beyond a grocery store to become a destination.
OMNICHANNEL
Convenience
Shopping lists from listening devices and other technologies sync with your stores map to provide a quick shopping route. Pick up | Delivery
Your Schedule
Map your Trip
Customers can sign up for scheduled deliveries or order spontaneously. Drone and automated cars deliver to destinations within 15 miles within 30 minutes. Opt-in data collection allows GG to learn about customers across all channels
computer > phone > store
End cap kiosks present customers with interactive product information including ingredients, sources, nutrition and environmental impact scores. The easy-to-use touch screen systems organizes items by category and shows their location via a store map.
Good Supply Chain
Transparency Not all of Good Goods food comes from the greenhouse but the customer connection to what does not only raises awareness and exemplifies sustainable food practices but answers growing consumer demand for food transparency.
AEROponic growing NASA developed Farming technology
Customized
Nutrition
with Precision Medicine
Roots
Grown in medium of reusable non-BPA plastic from recycled bottles
Mist
Water, Nutrients and oxygen delivered via pump
Consumer controlled nutrient input Foods grown in house can be produced according to specified nutrient profiles.
Live monitoring
Customers can track inputs and progress of produce and create new orders directly from the app or website.
Advocacy
Campaign B U Y ING POWER AT WOR K • population
• food waste
• water usage
• pollution
• soil erroision
• access
40%
of food p U rc h as e d in the U.s. is THROWN AWAY. -Harvard Law
Wh at w e can d o Meal planning reduces food waste Freeze food before it spoils Use your senses over expiration dates Compost your unwanted scraps
Vi si t w w w.goodgood s.com/foodwaste
The Design
Process
EXISTING
BUILDING •44,000 FT2 •15 checkouts •30% Back of house •3 “speedy” •2 bathrooms •bank
N
Scale: 1/32’’= 1’-0’’
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9
10
11
8
6
12 13 UP
7
5
14
18
15
19
16
4 17
3
21
20
2
1
22
N
LEVEL 1
UP
UP
23
Floor plan
2
Scale: 1/32’’= 1’-0’’
Floor Plan
Level 2 N
Scale: 1/32’’= 1’-0’’
1
Entry/Exit
2
vertical Circulation
3
Mixed vertical Garden
4
Restrooms
1
Entry/Exit
5
Lounge Seating
2
vertical Circulation
6
Cafe
3
Mixed vertical Garden
7
Ordering Counter
4
Restrooms
8
Aeroponic Growing
5
Lounge Seating
6
Cafe
7
Ordering Counter
8
Aeroponic Growing
7
1
1 1
ROOF ACCESS
2
Roof top Garden
Roof top BAR
4
3
5
6
5
4 2
ELEVATOR
3
8
6
FIRE LANE
STREET LAMP
P ROPO S ED S i t e
& ROOF Plan N
Scale: 1/32’’= 1’-0’’
Solar Array
Community garden
MAIN ENTRANCE
77
8
West ENTRY &
ELEVATION
A b c D
Two 14’ Entry/Exit doors Wood Paneling Metal Mesh window Screen Corrugated Metal Awning
b D
c A w
Aeroponic Farm
Drive Thru
Main Entrance
“quick Pick” drone vending window
West Elevation | Entry
Entry View to Left
Floral|Main
Entry
G o o d Good Produce Section
Produce
DOUBLE Experience
TEA BOOTH a
TeA & herb Shop
C
D
B
a B C D
Bulk Kombucha Tap
Tea, herbs, proprietary and Build-Your-Own Blends choose and pour Kombucha by the glass or growler
Sample Station Ask an herbalist
Grab a seat and try EM’ Registered herbalist on site to educate and advise on herbal supplements
The all Good The Good Bar
Good Bar
CORE SERVICES
BAKERY
Core Services
South Sections
Core&Cafe
Roof 3 32' - 0"
Roof 2 24' - 10" Roof 20' - 0"
Level 2 11' - 0"
Level 1 0' - 0"
s
South Section | Grouceraunt Roof 3 32' - 0"
Roof 2 24' - 10" Roof 20' - 0"
Level 2 11' - 0"
Level 1 0' - 0"
s
South Section | Core services
Greenhouse
Elevation a
Green Towers
b
Bush variety
C
Classroom
d
Herb
e
Aquaponics
f
vine variety
Roof 3 32' - 0"
a
F E
b c
Roof 2 24' - 10" Roof 20' - 0"
Level 2 11' - 0"
d
Level 1 0' - 0"
AEROPoNIC
G A RDEN
Point of
sale
Customers can choose from self check, express, or traditional checkout. Round stations facilitate movement and add interest to the experience. Last minute and impulse items are placed within the fixtures themselves. Additionally, customers can choose to employ the RFID based Grab-and-go system, enabling them to walk in, grab what they need and walk out. Radio frequency identification tags placed within merchandise are made of graphene ink antennas from requestered carbon air emissions. Composed of paper and wax, they are 100% compostable.
Level 1 & 2 Reflected
CEiling PLANs METALUMEN, CALCEDONIA
COOPER, IRIDIUM
COOPER, HALO
DELRAY, STELLAR
HORIZONTAL TRELLIS
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Scale: 1/32’’= 1’-0’’
Finish & Color
MATERIALS