GRAPHIC DESIGN EXPERIENCE
MICHAEL GRAVES ARCHITECTURE & DESIGN
WE BELIEVE HUMANISM IS THE SOUL OF DESIGN AND ENABLES TRANSFORMATIVE RESULTS. WE VIEW EACH DESIGN OPPORTUNITY AS AN UNFOLDING STORY – AND THE PERSON OCCUPYING THE SPACE OR USING A PRODUCT – AS THE CENTRAL CHARACTER. BY FOCUSING ON THE INDIVIDUAL, WE HUMANIZE DESIGN. AS A RESULT, PEOPLE EXPERIENCE OUR WORK SPATIALLY, VISUALLY AND EMOTIONALLY.
ARCHITECTURE PLANNING INTERIOR DESIGN PRODUCT DESIGN BRANDING GRAPHIC DESIGN
MGA&D “ DESIGN IS A TOOL WE USE TO TOUCH PEOPLE, ENGAGE THEIR SENSES AND ENHANCE THEIR LIVES.”
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Founded by AIA Gold Medalist Michael Graves in 1964, Michael Graves Architecture & Design (MGA&D) is recognized as one of the leading design firms in the world. Through approaching projects aesthetically and empathetically, MGA&D achieves transformative results for clients. MGA&D offers a full spectrum of architecture and product design services. Architecture projects span the globe, while the firm has brought to market over 2,500 products for clients such as Kimberly-Clark, Stryker Medical, Alessi, JCPenney, and Target. MGA&D is a unique, highly integrated, practice that offers strategic advantages to clients worldwide. For more information, visit michaelgraves.com. The architectural practice has designed over 400 buildings worldwide encompassing many building types: large-scale master
plans, corporate headquarters and other office buildings, hotels and resorts, restaurants and retail stores, facilities for sports and recreation, healthcare facilities, civic projects such as embassies, courthouses and monuments, a wide variety of university buildings, museums, theaters, public libraries, housing and private residences. MGA&D has received over 300 awards for design excellence. MGA&D’s Interiors Studio provides design services for all of its architectural projects and also has a stand-alone practice. MGA&D’s interiors studio has extensive experience in the hospitality industry, including the design of hotel guest rooms, suites, public amenities, conference centers, restaurants and clubs, as well as serviced apartments, luxury suites and penthouses, and villas. The Interiors Studio often custom-
designs furniture and artwork that complement the character of the firm’s architecture and interiors. MGA&D has designed over 2,500 consumer products, which include both building components such as lighting, hardware, bath and kitchen products, and a wide variety of consumer products for home, office and personal use. MGA&D’s strategic partnerships include manufacturers such as Alessi, Steuben, Dansk, Disney, Baldinger Architectural Lighting, David Edward Furniture, Glen Eden, Stryker Medical, Drive Medical, Delta Faucet and Progress Lighting, among others, and also retailers such as JCPenney, Target Stores and international distribution companies. MGA&D has designed innovative packaging and graphic identity programs for many of its projects.
WE ARE A MULTIDISCIPLINARY FIRM.
GRAPHIC DESIGN
BRANDING
PRODUCT DESIGN
We provide complete graphic design services ranging from product-specific graphics and marketing collateral to retail planogram layout and environmental graphics for a diverse client base. We have designed everything from watch faces, to restaurant logos, to environmental signage for the world’s largest integrated resort.
We have extensive experience in brand building – beginning with the management of our own consumer brand Michael Graves Design. For our clients, our integrated team of industrial designers, graphic designers and brand managers provide extensive brand building services in the development of standout consumer brands.
We provide integrated product design services. We are well known for designing products that deliver an inspired balance of form and function. We have brought over 2000 Michael Gravesbranded consumer products to market across all retail distribution channels. Among our branded partnerships are: Kimberly-Clark, Alessi, Target Stores, Stryker, JCPenney, Disney and Steuben.
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ARCHITECTURE
PLANNING
INTERIOR DESIGN
We believe that architecture is inextricably tied to use, place, client aspirations and cultural traditions. We also believe that the greatest buildings are those that cannot be imagined anywhere else in the world. Thus, it is our mission to provide clients around the globe with highly functional, intuitive design solutions that are sensitive to an ever changing built environment in both scale and context. We bring design excellence to all building types.
We see planning as a vital part of the built landscape, a process that begins with the development of a hierarchical organization of spatial relationships between buildings and the surrounding built or natural context. Our master plans impart a distinct sense of community and place, while establishing a framework for current and future decisions. Throughout the world, we have created award-winning designs that are functional, efficient, site specific and sustainable.
We believe interior design should reflect each client’s culture and communicate their values while meeting both their functional and aesthetic goals. Our projects range from company headquarters to international hotels to interiors for public institutions. Working in conjunction with MGA&D’s product designers, our interior designers often custom-design furniture and artwork that complement the character of the firm’s architecture and interiors.
MEANINGFUL PARTNERSHIPS MGA&D strives to create partnerships that are deep and meaningful. Our design philosophy leads to solutions for our clients that are humanistic, pragmatic, pioneering, distinctive, and intuitive. For more than thirty years our proprietary design process has led to transformative results. Our
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famous Whistling Bird Kettle helped Alessi to attract a whole new group of consumers both in the US and abroad; as the first external design partner for Target, we helped to create the “democratization of design movement” – bringing great design to the mass market. For Stryker, we transformed the
patient room and patient transport experience which succeeded in opening a new market for them with the A+D community. In short, we practice humanistic design to create transformative results.
OUR DESIGN PROCESS The process is fluid and lean, where elements of research, exploration and creation overlap on the project timeline to inform each other. As the project progresses, involvement
CYCLE OF DEFINITION
in research tapers while exploration peaks to a point before refinement takes an increasing priority, leading to completion.
MAGIC
CYCLE OF CREATION
COLLECT + ANALYZE
EXPLORE
REFINE + PRODUCE
BRIEF
BRAINSTORM
REFINE CONCEPTS
ASSES PROJECT PARAMETERS
SKETCH
LAUNCH
RESEARCH
CONCEPT DESIGN
BENCHMARK The goal of this cycle is to define the design intent. This begins with asking the right
Infused with imagination creativity & passion our design exploration runs in parallel
The role of research in this cycle is to validate and confirm the effectiveness of
questions. Collecting relevant data and creative analysis helps us understand the brand voice and target audience.
with research and the two processes inform each other, contributing to the clarity of the design intent.
the solution, giving room for fine-tuning the details while satisfying the design intent.
DELTA INDUSTRIES EVO BRAND IDENTITY & PACKAGING Delta Industries commissioned Michael Graves Architecture & Design to design a spray bottle, logo, and packaging to express the EVO brand. The graphic design team drew inspiration for the logo from Classical European oil bottling typologies as well as, attributes of the bottle form, trigger, and sprayer. Interconnecting the logo and the product created a highly recognizable and cohesive brand identity.
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POP Display
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SHORE ORTHOPAEDIC BRAND COLLATERAL MGA&D worked closely with key doctors at Shore Ortohopaedic to design an innovative 10,000 SF office and clinic that utilizes a “patient first” approach to design. MGA&D’s full service solutions for ShoreOrtho ranged from strategic planning, architecture, interior design, furniture design, graphic design, branding and marketing. A full range of branding was created including logo, signage, large format posters, marketing collateral and responsive website design. The graphic design team drew inspiration from the building’s transparency and openness creating a seamless brand identity throughout all mediums. The marketing language was derived from ShoreOrtho’s “patient first” approach with the goal of creating a sense of well being at a personal level. This was accomplished by using human centered imagery focused on every day activities and an ever-evolving tag line “getting you back“. A Logo B Posters 12 | GRAPHIC DESIGN EXPERIENCE
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B
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A Brochures B
Website Design
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2 A303
C 20' - 0"
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1 A321
HALLWAY GRApH
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1' - 9 5/8"
1 SHOREORTHO
SHOREORTHO
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120C SHOREORTHO
SHOREORTHO
EXAM ROOM
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EXAM ROOM
D R . Z A BINSK I
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DR. ZABINSKI
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SHOREORTHO SHOREORTHO
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EXAM EXAM ROOM ROOM
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BINSKI
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22 A312 A31
B.O. B.O.T GWB GWB
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SEAT SHARE: NYC LOGO DESIGN & SCARF MGA&D was approached to create an identity and wearable badge for the NYC Seat Share with the aim to empower people with invisible disabilities to procure a seat on public transportation. MGA&D’s design team created a bold logo that symbolizes sharing along with an equally as empowering badge. The brands colors were designed to be bright enough for passengers to see on crowded public transportation. The brands typography pulls inspiration from transportation rails and uses an easily readable san-serif font.
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Citizen Using Scarf
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Scarf, folded into self-made pocket
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Scarf, unfolded
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Wrap it
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Tie it
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Show it
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Fold it
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MICHAEL GRAVES D E S I G N
MICHAEL GRAVES DESIGN BRAND IDENTITY, PACKAGE DESIGN, & RETAIL ENVIRONMENT Great packaging communicates big ideas to consumers. MGA&D designed the packaging for our brand to be both distinctive and an effective marketing tool at the store level. Equally as important, was for the package to feel like a gift box that consumers would be proud to give to family and friends. This theme was carried through to a fully branded gift shop of original MGA&D products.
MICHAEL GRAVES D E S I G N
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A Logo B Packaging 22 | GRAPHIC DESIGN EXPERIENCE
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Packaging 24 | GRAPHIC DESIGN EXPERIENCE
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LIFEPRINT BRAND COLLATERAL MGA&D worked with United Healthcare’s Lifeprint division to develop its brand guidelines, marketing collateral, and wayfinding signage for its clinical medical offices. Lifeprint served the elder community, thus the intent of the marketing collateral was that it clearly communicate the unique nature of Lifeprint’s program in an easy to read format. The project included all graphic identity standards for Lifeprint, including monumental signage, directional signage, marketing collateral, and van decals. The consistent level of thoughtfulness expressed in the designs emphasized the brand identity that United Healthcare hoped to achieve with Lifeprint.
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Brand Book
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Print Collateral
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B
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Corporate Identity
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LIFEPRINT SIGNAGE & WAYFINDING MGA&D’s design solutions focused on the elder community who used the Lifeprint centers. The signage utilized particular fonts and high contrast colors in an easy-to-read type size. The focus on the user base was the key element to the design strategy. MGA&D’s design approach also featured a welcoming flower vase at the entrance to each exam room to reset expectations for the level of service one can expect at Lifeprint. The simple design details, combined with Lifeprint’s care model, transformed the elder’s healthcare experiences.
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PLA MEDIA SYSTEMS LOGO & USER INTERFACE Based in Princeton NJ, PLA Media Systems is poised to become America’s next great consumer electronics brand. PLA stands for Princeton, Light, and Air: the core elements that unite the brand’s sensibilities. MGA&D developed the brand name, designed the logo, and designed the flagship product, including its unique user interface.
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A Logo B On Screen Display Interface with Hub & Remote 34 | GRAPHIC DESIGN EXPERIENCE
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MICHAEL GRAVES DESIGN FOR TARGET BRAND IDENTITY & PACKAGE DESIGN The Michael Graves Design brand at Target was the first example of an architect/designer having his own consumer brand of products. As such, the products, packaging and all branded elements had to represent the architectural perspective and establish Michael Graves in the consumer mind. The blue color palette functioned as a “sea of calm” within the noisy retail environment and was a reference to the blueprint. The “perfect placement” merchandising strategy elevated the product above the competition. The idea of “form and function” supported Target’s “expect more, pay less” tagline.
A Packaging B
Magazine Ads
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B
DANSK BRAND IDENTITY & PACKAGE DESIGN In 2004, MGA&D teamed with Dansk, the celebrated tabletop company known for its rich Scandinavian design heritage, to create the Dansk Graves Studio collection. The lifestyle-focused line, which included tableware, server ware, kitchen prep, and cookware products, featured Graves trademark modern lines, understated colors, and subtle touches of whimsy. In addition to a product collection of over 100 items, MGA&D created unique branding, packaging, trade booth and store fixtures for the brand.
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A Packaging B Sales Brochures & Belly Bands 38 | GRAPHIC DESIGN EXPERIENCE
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C Packaging 40 | GRAPHIC DESIGN EXPERIENCE
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NEWARK MUSEUM MARKETING COLLATERAL The Newark Museum’s decadeslong collaboration with MGA&D has helped establish the institution as a top national museum of art, science and education. MGA&D’s graphic design team was responsible for creating marketing collateral that would breathe new life into their existing collections and convey them in an unforgettable way to a new audience. The outcome was a bright, vibrant and fresh design that reiterated the theme of always new, always different, always exciting.
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Brochure Cover Design
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Exhibition Graphics
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UNFORGETTABLE U OR UG UNF GETTABLE ETORGETTABLE OTA R UG UNF GETTABLE BLEETORGET OTA RG GET BLEET E X PE REI EN EXN PC ER ES EI EN EXN PC ER E R E
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OPTION OPTION 1 OPTION 1 1
M I C H A E L G R AV E S PAST AS PROLOGUE
GROUNDS FOR SCULPTURE EXHIBITION DESIGN Michael Graves “Past as Prologue” exhibit time-line was designed entirely by MGA&D’s in-house graphics team. The timeline reflects the work of Michael Graves from the 60’s to the present, encompassing the most iconic work of architecture and product design.
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Exhibition signage
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Timeline & Banner design
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cultuRe cultuRe 2O1O International VSA arts Festival 2O1O International VSA arts Festival Smithsonian Institution and Kennedy Center Smithsonian Institution and Kennedy Center
Color
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black & White
© 2O1O Michael Graves Design Group · Michael Graves & Associates
VSA reVeAlInG Culture exhIbItIOn
VSA
prOpOSAl & COnCeptuAl preSentAtIOn
GALLERY DESIGN & ENVIRONMENTAL GRAPHICS MGA&D was commissioned to RevealinG RevealinG design the exhibition for the 2010 RevealinG RevealinG International VSA arts Festival: RevealinG “Revealing Culture”, at theRevealinG RevealinG RevealinG Smithsonian Institution. MGA&D designed the aesthetic character RevealinG RevealinG and layout of the exhibition, as well RevealinG RevealinG as its graphic identity, wayfinding RevealinG RevealinG signage, and art labels, all RevealinG with RevealinG a mission to create an exhibition that celebrates artists and their work and contributes to the understanding that a person’s abilities and disabilities are only part of what makes them unique.
cultuRe 2O1O International VSA arts Festival Smithsonian Institution and Kennedy Center
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cultuRe 2O1O International VSA arts Festival Smithsonian Institution and Kennedy Center
January 7, 2O1O
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A Brochure B Banner C
Exhibition Layout
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C
NEW JERSEY HALL OF FAME BRANDING Michael Graves was inducted into the New Jersey Hall of Fame in 2011 and with the collaboration of Ralph Appelbaum Associates the design of the mobile museum was born. The 53-foot doubleexpandable trailer is transformed on location to 850 square feet of stunning exhibition space.
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Standing Banner
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Truck Wrap
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C.F. STINSON TEXTILE COLLECTION Together with textile industry expert CF Stinson, MGA&D launched two collections of healthcare focused high performance fabrics between 2012 and 2014. The “Voyages” and “Vistas” collections are so named because inspiration for the patterns and colors was drawn from cities, architectural sites, and natural landscapes from around the world.
Vistas Collection (left) Voyages Collection (right) 56 | GRAPHIC DESIGN EXPERIENCE
CRYPTON FABRIC GRAND TOUR COLLECTION The landscapes, colors, and architecture are articulated in this vibrant coordinated collection. MGA&D designed nine jacquard patterns, available in 95 colorways, for award-winning Crypton Super Fabrics. The collection is distributed by CF Stinson.
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Promotional Tote Bag
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Fabric Close-Up
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SKYLINE DESIGN SURFACE PATTERN DESIGN In 2010, Skyline Design brought to market a collection of five architecturally inspired glass patterns called the “5+ Collection.” The glass is crafted exclusively by Skyline Design for interior environments. The five initial patterns feature modern abstractions of familiar places and materials and are available in transparent and diffused options to accommodate a range of aesthetics and privacy needs.
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THE MARKUSE CORPORATION PROJECTS WATCHES For nearly 30 years, The Markuse Corporation has celebrated the role that architecture and design play in our daily lives. The MGA&D/Projects partnership has collaborated on dozens of designs for wristwatches, as well as dozens of other products.
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Brass Witherspoon Watch
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Witherspoon Pocket Watch
C Cubit Watch D
Grand Tour Watch
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Scallop Watch
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D
C
E
MGA&D 609.924.6409 341 Nassau Street Princeton, NJ 08540 info@michaelgraves.com michaelgraves.com