Providence Performing Arts Center Client guide
Megan Gadient Willem VanLancker Livia Veneziano RISD Fall 2009 Open Re/Search Tom Ockerse
Megan Gadient Willem Van Lancker Livia Veneziano Open Re/Search Studio Rhode Island School of Design Autumn 2009
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Client Presentation December 10, 2009
Providence and the PPAC The Renaissance City A Place of History and Culture The New PPAC Introducing the New PPAC Identity Logotype Construction and Spacing Size and Placement Do Not Color Jewels The Pattern Color Typography Website Program Applications Letterhead Print Materials Conclusion
Providence Performing Arts Center Strategy & Design
Contents
Providence and the PPAC
Providence & The PPAC The Renaissance City
Providence has recently rebranded itself as “The Renaissance City” in hopes of becoming a mecca for artists of all different backgrounds. So, it only makes sense that its art centers follow suit and freshen up to welcome the influx of creative people. The Providence Performing Arts Center is one such institution. It is located at the intersection of Weybosset and Mathewson Streets in the heart of Providence’s “Downcity Arts Disctrict,” and it specializes in being able to provide a variety of different types of shows from orchestra recitals to theater to contemporary musical performances. And even though it does stand out in this way, it has many competitors in just a few surrounding blocks. These include the Trinity Repertory Theatre, the Providence Black Repertory Theatre, as220, the Perishable Theatre, Lupo’s Heartbreak Hotel, the Dunkin’ Donuts Center, and the Rhode Island Convention Center. With so much competition close by, ppac needs to be able to stand out from the crowd visually. Not only will it help seperate them from rivals, but it will also draw in new customers. In researching the ppac we visited many times in order to gain better sensory perspectives, and we were able to easily see that the building is a memorable symbol of Providence with its shimmering digital marquee and vertical “Providence” signage. The idea that ppac is both a stage for a show (or a blank canvas) as well as a venue with its elaborate design, is something that we took away with us, and proved to be the basic conceptual foundation for our design.
Providence Station
Open Re/Search Studio Rhode Island School of Design Autumn 2009
Megan Gadient Willem Van Lancker Livia Veneziano
Downcity Providence, ri
Providence Place
Dunkin’ Donuts Center
Kennedy Plaza
Lupo’s Heartbreak Hotel Providence Ballet Theater
Trinity Repertory Theater The Providence Black Repertory Theater AS220 Perishable Theater Providence Performing Arts Center
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Client Presentation December 10, 2009
Rhode Island Convention Center
Brown Univ.
Providence Performing Arts Center Strategy & Design
Rhode Island School of Design
The PPAC A Place of History and Culture
An interesting point in our research actually showed that ppac would greatly benefit by reaching out to the Providence college population. The University of Rhode Island, Providence College, Johnson & Whales University, Brown University, and risd are all located in Providence. There are also numerous colleges in neighboring Connecticut and Massachusetts. There is a large market here that is not being tapped into.
Do you know what PPAC is?
Wicked, Avenue Q, Ben Folds, Chicago, Ray LaMontagne, and The Steve Miller Band are all coming to ppac are there any shows listed that you would want to attend? There were some interesting conclusions which are listed to the side. Based on these results, we can say that while many students do know about ppac, 35% of them do not. Despite not knowing much about the theater, a vast majority of students would go see one of the shows listed on ppac’s event calendar. Also, when given the choice between Lupo’s and ppac, most students chose Lupo’s. All of these statistics show one major fact: ppac is not doing enough to market itself to the college crowd. Furthermore, upon looking at their schedule, we found that all of the shows students were interested in were playing incredibly close together. This does not work well for students who can only afford to go to a show once every three or four months.
Would you go to one of the shows listed that will be presented at PPAC?
Would you be more likely to go see a show at Lupo’s or PPAC?
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We conducted interviews in order to find out how students felt about ppac. Twenty college students from jwu, risd, Brown, and Providence College the following questions: Do you know what ppac is? If so, what did you know about it and how did you find out? What are the top 3 to 5 places where you go for entertainment that isn’t free?
How did you find out about PPAC?
6 4 3
Yes
No
JWU Event
A Friend
3
Live in RI
Yes
5
No
Lupo’s Both
Where do you tend to go for paid entertainment?
Providence Place Mall & Shopping
Other
Concerts & Shows Restaurants
Bars & Clubs
Thayer St. Movie Theater
Megan Gadient Willem Van Lancker Livia Veneziano
August
September
October
November
December
7/23 R.I. Monthly “Best of R.I.” Party
January
February
March
April
May
June
1/04 ARTS Scholarships Online
7/27 Tickets Go on Sale
1/23 Anthony Bourdain 1/24–1/29 Princess Kate & Racer Steve
8/04–8/09 R.I. Int’l Film Festival
Open Re/Search Studio Rhode Island School of Design Autumn 2009
July
2/09–2/14 Beauty & the Beast
8/10–8/14 Camp Broadway 8/22 The Tent: Life in the Round
2/16–2/21 Xanadu 3/16–3/21 101 Dalmaitians
9/29–10/04 Young Frankenstein 10/08 Ben Folds & The R.I. Philharmonic
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4/16–4/18 Chaz Palminteri in a Bronx Tale
20-25 Avenue Q
5/22 PPAC Gala
11/06–11/07 Disney Live! with Mickey
5/12–6/06 Jersey Boys Client Presentation December 10, 2009
11/08 Steve Miller Band 11/13 Jim Brickman 11/17–11/22 Rent 11/27–11/29 Rain 12/11–12/13 Festival Ballet’s “Nutcracker”
Other
Specials
Broadway
Family
POPS|PHIL|PPAC
Inskip Series
Providence Performing Arts Center Strategy & Design
12/16–1/10 Wicked
The PPAC A Place of History and Culture
Because of the authority that it is in the community, The Providence Performing Arts Center needs to be aware of the image it portrays. With an annual budget of $14 million and a lavish building, there is certainly an expectation of refinement when looking at their identity. Unfortunately, that is not exactly the case. The logo seems dated and the program and website are visually overloaded and confusing to navigate. These are issues that we sought to resolve.
Providence Performing Arts Center Strategy & Design
Client Presentation December 10, 2009
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Open Re/Search Studio Rhode Island School of Design Autumn 2009
Megan Gadient Willem Van Lancker Livia Veneziano
The New PPAC
Introducing the New PPAC The Story
Since its opening in the early 1920s as Loew’s Theatre Palace, through its renovation in the early 21st century, PPAC has always been one of the cultural cornerstones to the City of Providence. With its stately lobby and the addition of its neon “Providence” sign the Theatre’s architecture has never been short of splendor or opulence and the shows it attracts are just the same. PPAC has established itself as a necessary stop for all major Broadway productions, upscale concerts, and ballet events giving the Theatre one of the most impressive lineups in New England. While all of this success has growing however, PPAC’s brand neither exercised or properly represented the equity and value PPAC brings to the culture of Providence, Rhode Island. The new system, designed by Megan Gadient, Willem Van Lancker, and Livia Veneziano, finally delivers PPAC with the visual identity it has deserved for so many years. Developed as a kit-of-parts the new brand has two key visual elements: the logotype and the jewelled pattern. While each is distinctive and unique, together they form the complete narrative of what PPAC is today. The logotype represents the foundation of the theatre, its local administration and the community organization the Theatre has built. It is iconic, recognizable, and welcoming. The jewelled pattern represents everything that changes at PPAC, the events, the bright lights, and the talent that the Theatre attracts. If the PPAC is the crystal goblet, the events and shows provide PPAC’s character. In much the same way, the new elements interact with one another, enriching and complementing what the other does working together in nearly every element of the brand’s application.
Beyond the logotype and the jewelled pattern, we also explored the way patrons interact with PPAC, how they access information, and even how they judge what events to attend. This analysis led to a complete overhaul of the website, program, and schedule to provide PPAC’s patrons with the easiest and most satisfying Theatre experience. We reengineered the calendar to reflect PPAC’s diverse audience more accurately, spreading relevant programming throughout the calendar year. We simplified both the website and program to allow the events to shine through, given the patrons what they want in a more accessible fashion. Finally we executed our system in a way to that each element and component complemented the other, creating a cohesive, comprehensive narrative of the New PPAC.
Providence Performing Arts Center Strategy & Design
Client Presentation December 10, 2009
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Open Re/Search Studio Rhode Island School of Design Autumn 2009
Megan Gadient Willem Van Lancker Livia Veneziano
Identity System
Logotype PPAC’s New Identity
The new identity for the Providence Performing Arts Center exemplifies the intersection of the Theatre’s rich history and contemporary content. The circle is representative of the role of the PPAC as a central point of the Providence arts community as well as its position as a stage for world class events. The script within the circle reflects the ornate architecture and elegant experience of visiting the theater. The typography accompanying the circle is legible and clean, complimenting the form of the script. The new PPAC logotypetype is timeless, instantly recognizable, and can be applied seamlessly to all of the Theatre’s needs.
Open Re/Search Studio Rhode Island School of Design Autumn 2009
Megan Gadient Willem Van Lancker Livia Veneziano
The PPAC logotype represents both the classical history of the theater as well as the modern context of the performances. Displaying the logotype in solid black (or white) allows the logotype to remain clear in all contexts and on all surfaces.
Client Presentation December 10, 2009
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Providence Performing Arts Center Strategy & Design
Providence Performing Arts Center
Logotype Construction and Spacing
The proportions of the logotype and typography are derived from the logotype itself which maintains visual harmony.
In order for the logotypetypetype to maintain its integrity, specific proportions must be maintained. These proportions are derived from the logotypetype itself, resulting in a harmonious balance of scale and composition that is maintained at any scale or application. Both the size and placement of the text are measured proportionally. All text that is associated with the logotypetypetype will be placed in this manner. The construction method is pictured in Fig. A. In addition to the proportion of the logotypetype itself, the space around the logotypetype is an important part of effectively representing the PPAC. The minimum amount of space that must be reserved for the logotypetype is specified in Fig. B.
Fig. A
The x-height of the typography is derived from the length of the decender of the letter “p” in the logotype. In addition, the top of the x-height of the text must line up with the baseline of the word “ppac”.
The distance between the logotype and the typography s derived from half of the x-height of the word “ppac” inside the logotype. It is then rotated and is measured from the right-most point of the circle.
Providence Performing Arts Center
Providence Performing Arts Center
Megan Gadient Willem Van Lancker Livia Veneziano
In order to maintain the visual integrity of the logotype, space must be reserved around the image.
Open Re/Search Studio Rhode Island School of Design Autumn 2009
x — 2
x — 2
x — 4
The specified distances above are based on the measurement of the diameter of the logotype. This space must be reserved exclusively for the logotype on all printed material.
Providence Performing Arts Center
x — 2
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Client Presentation December 10, 2009
x
Providence Performing Arts Center Strategy & Design
Fig. B
Logotype Size and Placement on the Page
Preserve legibility and presence of the logotype by making sure that it is not too small.
There are restrictions on how small the logotypetype may be presented both with and without the accompanying typography. Viewing the logotype smaller than 1/2 inch in diameter makes recognition difficult and compromises association with the theater. These guidelines are presented in Fig. C. The way the logotypetype is presented on both the printed page and the website must follow spatial guidelines as well. Placement both within the margins of the page and slightly off the page are both acceptable within the parameters outlined in Fig. D.
In order to maintain the integrity of the logotype, the logotype may not be represented smaller than 1/2 inch in diameter.
Fig. C Providence Performing Arts Center
The typography of the logotype may never be smaller than 6.5pt.
The logotype may be represented separately from the text if it must be smaller, it must never appear smaller that 1/2 inch in diameter.
Fig. D
—x 2
Providence Performing Arts Center
Providence Performing Arts Center 31x — 32
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The logotype may appear at the corner of the page but must be distanced from the top and left of the edge of the page equal to half of the diameter of the logotype.
The logotype may also appear cut off at the top left corner. 3/4 of the logotype must be visible from the bottom-up, and 31/32 of the diameter left-to-right.
Providence Performing Arts Center Strategy & Design
Client Presentation December 10, 2009
—x 2
3x — 4
Open Re/Search Studio Rhode Island School of Design Autumn 2009
Megan Gadient Willem Van Lancker Livia Veneziano
The logotype must appear on the top left corner of a printed document or web content. There are two ways the logotype may be placed in the
Logotype Misuse
Altering the logotype negatively affects the effectiveness of the identity.
The logotypetype may not be altered outside of the given parameters. This is crucial in the effective and consistent representation of the PPAC to the public. The following are examples of alterations that may not be made. This is meant as a guide and does not account for all misuse of the logotype and typography.
Providence Performing Arts Center The logotype and text may not appear in any other color except black or white. An exception is made for the website.
The logotype may not be represented without the circle.
Providence Performing Arts Center
The logotype may not be stretched.
Providence Performing Arts Center
ecnedivorP strA gnimrofreP retneC
The logotype may not be flipped or be illegible in any way.
PPAC is totally awesome!
Providence Performing Arts Center
s
The typograhy may not move around the logotype.
The logotype may not be rotated.
No taglines.
Megan Gadient Willem Van Lancker Livia Veneziano
Pro Per viden Ce form ce nte i r ng Ar t
Open Re/Search Studio Rhode Island School of Design Autumn 2009
Providence Performing Arts Center
No misue of the circle form.
The typography may not appear without the logotype.
Providence Performing Arts Center
The logotype must appear on printed material affiliated with the PPAC. It may never appear smaller that 1/2 inch in diameter.
Do not apply gradients to the logotype or typography.
Providence Performing Arts Center
Under any circumstance, No stars.
Providence Performing Arts Center Strategy & Design
Providence Performing Arts Center
Client Presentation December 10, 2009
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Logotype Logotype color on Different Backgrounds
The color of the logotype depends on the background it sits on and is crucial to the legibility of the logotype.
The logotype is versatile in its simplicity and ability to adapt to any application. The logotype may be used in either in black or in white, depending on the color of the background it sits on. It is important to adhere to these specifications in order to have an appropriate level of contrast and maintain legibility. When the logotype is placed on a pattern or photographic background, one must take contrast into consideration and use the most legible option. The logotype may not appear in any other colors other than black or white.
Megan Gadient Willem Van Lancker Livia Veneziano Open Re/Search Studio Rhode Island School of Design Autumn 2009
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Client Presentation December 10, 2009
For detailed color values see the “Colors� page.
Providence Performing Arts Center Strategy & Design
The logotype may appear either in black or white depending on the background color it is placed on. Below are three examples of how to appropriately represent the logotype depending on the color or pattern of the background. To the right are samples of each color used in the yearly calendar and their appropriate logotype color. Colors with circles that are both black and white may have the logotype represented in either color.
The Jewels Construction
The combination of multi-tone squares create both a decorative and utilitarian pattern for use on printed material and the event calendar.
The jeweled pattern that accompanies the logotype is used both as a decorative element as well as a system of organization for the event calendar. It is constructed by dividing a square into four parts with three different tones of a single color. The example pictured is used to designate “blankâ€? days on the calendar. In order for the squares to look like a jeweled surface and not a regular pattern, each is rotated randomly in increments of 90Âş. This is done in all cases in which there are multible squares next to each other.
K=10 K=5 K=15 The square is divided into four parts. Two are colored in 10%K, one in 5%K and one in 15%K.
When the squares are repeated they form a regular pattern. The squares are randomly rotated in increments of 90ยบ to produce the final pattern. The pattern should never appear regular. Providence Performing Arts Center Strategy & Design
Client Presentation December 10, 2009
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Open Re/Search Studio Rhode Island School of Design Autumn 2009
Megan Gadient Willem Van Lancker Livia Veneziano
Wicked December 16 – Jan
The Jewels Usage
The jeweled pattern is used on the calendar to mark different events as well as a decorative pattern for printed material. The different colors of the squares correspond to specific shows when used in performance-related material, or appear in the official PPAC colors when used more generally in business cards or the yearly program. Several ways of using the jeweled pattern are outlined here.
Wicked The Untold Story of the Witches of OZ.
Tickets Now Available For All Shows!
Call 421–ARTS, log-on to ppacri.org or visit the PPAC Box Office at 221 Weybosett St.
The jeweled pattern is used in the neutral grey as a decorative element in the program along with a single colored square split to either corner of the page. This split square is also used with promotional posters in showspecific coors.
The pattern is used decoratively on this informational postcard in the official PPAC purple color. The pattern is used similarly in elements of the letterhead.
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In the monthly calendar, the jewels are colored to represent specific shows. Together they form the decorative pattern but also relay important information about dates of shows. The calendar is used both in the website and program.
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Client Presentation December 10, 2009
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Providence Performing Arts Center Strategy & Design
Sunday
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Open Re/Search Studio Rhode Island School of Design Autumn 2009
Megan Gadient Willem Van Lancker Livia Veneziano
nuary 5
Color System Official PPAC and Calendar Colors
The colors used to represent the PPAC have been selected as rich and elegant representatives of the theater. The two shades, defined by their Pantone numbers on the right, compliment eachother well and are utilized in every aspect of the brand. The colors chosen to represent the shows are selected for their rich jewel tones as well as their contrast when placed next to each other. They are shown to the right first in order of the color spectrum and then in the order that they are used chronologically in the calendar.
Pantone DS 166-1C
C = M= Y = K =
C = M= Y = K =
0 85 50 10
50 100 0 20
The entire calendar color pallate.
C = M= Y = K =
18 84 100 7
C = M= Y = K =
9 55 100 0
C = M= Y = K =
0 33 87 0
C = M= Y = K =
7 29 100 0
C = M= Y = K =
23 25 100 0
C = M= Y = K =
4 3 71 0
C = M= Y = K =
31 25 100 0
C = M= Y = K =
59 18 100 2
C = M= Y = K =
73 38 100 28
C = M= Y = K =
84 45 47 18
C = M= Y = K =
97 83 8 1
C = M= Y = K =
74 7 23 0
C = M= Y = K =
57 41 0 0
C = M= Y = K =
2 32 33 2
C = M= Y = K =
22 53 0 0
C = M= Y = K =
47 73 11 0
C = M= Y = K =
76 98 0 0
C = M= Y = K =
0 49 22 0
C = M= Y = K =
21 92 39 2
C = M= Y = K =
34 85 87 44
C = M= Y = K =
29 73 81 21
C = M= Y = K =
Colors in the order they appear during the year.
The quartered square is constructed by dividing the square into four parts, creating four 45-45-90 triangles. Two opposite triangels are colored in the original tone, one is reduced to a 50% transparency, and 50%K is added to the fourth. Exceptions to the fourth triangle are shown above.* a 50% a + 50K
C = M= Y = K =
49 41 44 6
C = M= Y = K =
66 68 57 53
C = M= Y = K =
66 68 57 53
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*
a
20 20 20 10
*These exceptions are made in order to avoid values that are too highly contrasted with other color values when placed next to eachother.
*
*
*
*
Client Presentation December 10, 2009
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Providence Performing Arts Center Strategy & Design
C = M= Y = K =
Open Re/Search Studio Rhode Island School of Design Autumn 2009
The construction of the quartered square is shown below. The resulting pattern reflects the aesthetic of the PPAC building, projecting a special “jeweled� environment.
Pantone DS 108-2C
Megan Gadient Willem Van Lancker Livia Veneziano
Official PPAC colors. The colors used to represent each performance on the calendar have been carefully selected to be compatable with eachother. Each is shown here with their respective CMYK or Spot values.
Typography Guidelines for Typography in the System
The new identity system features Sentinel, designed by Hoefler & Frere Jones. Though this is the only typeface used for PPAC, the breadth of its family allows for a broad and disctinct set. Sentinel Light is used for body text, Sentinel Book and Semibold for header text and logotype text and Sentinel Black for section titles. The use of a single typeface throughout the system unites all elements and resonates back to its complimentary pairing with the PPAC logotype script.
Sentinel Black Titles
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Open Re/Search Studio Rhode Island School of Design Autumn 2009
Megan Gadient Willem Van Lancker Livia Veneziano
Sentinel Bold Header
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
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Client Presentation December 10, 2009
Sentinel Semibold Sub-header and Logotype
ABCDEFGHIJKLMNOPQRSTUV WXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Providence Performing Arts Center Strategy & Design
Sentinel Book Text
ABCDEFGHIJKLMNOPQ RSTU V WXYZ abcdefghijklmnopqrstuv wx yz 1234567890
Website
Web The New PPACRI.org
The website is one of PPAC’s most important assets. As the business’ success relies on the sale of tickets and the number one product of PPAC is events, we wanted to ensure that the user would be able to quickly navigate to an event of their choice and have an enjoyable purchasing experience. Exploring the best way to present a year-long season’s worth of events on a web interface we arrived at the conclusion that the notion of time, manifested here in a calendar, is a crucial element in PPAC’s strategy. By presenting events month by month as a showcase element to the website, the new system encourages users to explore and potentially purchase tickets to the soonest upcoming events. This strategy helps PPAC sell more tickets for its upcoming events and provides patrons with an opportunity to discover events chronologically rather than only by type or specific performance. The decision to keep the calendar on the page at all times stems back to our idea that the events are truly what makes PPAC great. PPAC is its amazing program of events and this new website design allows users to gain an unbridled look into upcoming programming and truly appreciate the talent and culture PPAC brings to the city. The calendar feature also reinforces the jeweled patterning imagery, reminding users of each color’s significance and association with specific events through all of PPAC’s seasonal materials.
Community
Support
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Members Search PPAC Events and News
Providence Performing Arts Center Sunday
The logo appears in its partial-bleed form at the upper left corner. The logo never moves from this position, but its color is influenced by the user’s actions on the website.
Visit
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Volunteer at PPAC We’re always looking for people who love the arts to volunteer at our performances, parties, events, and more. Email us at volunteer@ppacri.org to get started!
Sign up for our E-Newsletter
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Megan Gadient Willem Van Lancker Livia Veneziano
About
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Receive frequent PPAC updates on special offers, discounts, contests, show information, and much more.
The top bar contains five catagories of information about the theater, membership, and comminity events. When clicked, information appears in the column to the right.
Open Re/Search Studio Rhode Island School of Design Autumn 2009
The website is an integral part of the way the PPAC interacts with the community. The calendar is the most emphasized element on the website, directly informing the user of shows and easy-access information.
Make a Donation to our Annual Fund!
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Follow us on Twitter and Facebook
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Stay in touch with everything that is happening at PPAC with your favorite social networking tool. Keep and eye out for special offers and ticket announcements!
The information column on the right of the website is where detailed information appears. On the home page, this column is filled with community links and information about the theater. When a show is selected, the column changes to show more information about the performance and tickets.
Virtual Theatre Tour
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Contact information and website links are always posted at the bottom right corner of the page. These do not move.
Enjoy a 360 degree view from every section of PPAC’s beautiful beaux-arts theatre. Seating charts and more information on accessibility also available.
Get in Touch! Providence Performing Arts Center 221 Weybosett Street Providence, Rhode Island 02903 Terms of Use
Privacy Policy
Site Map
tel. +1 401 421 1337 tix. +1 401 421 ARTS fax +1 401 421 3325
This Month at PPAC: Steve Miller Band PPAC & VMA Festival The Nutcracker Wicked
Questions or Concerns? Please fill out our contact form, give us a call or send us an email, we’d be happy to help!
At the bottom right of the calendar is a key to which colors represent which shows. These display only what shows are showing in the month displayed.
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Client Presentation December 10, 2009
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Providence Performing Arts Center Strategy & Design
The calendar is composed of the quartered square pattern, each rotated randomly to create a jeweled effect. Each show is represented by a different color-themed square. The calendar always appears in the same place and does not move.
Every dollar donated to PPAC’s Annual Fund is used to support the Theatre’s Community Outreach program, giving young audiences and artists opportunities.
Web
Navigation within the website operates between the calendar, the top information bar, and the column on the right. This layout offers the cleanest and easiest access to information and ticket purchases for the user.
About
Visit
Community
Support
Search PPAC Events and News
Providence Performing Arts Center Sunday
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About
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Community
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Search PPAC Events and News
Providence Performing Arts Center
Volunteer at PPAC We’re always looking for people who love the arts to volunteer at our performances, parties, events, and more. Email us at volunteer@ppacri.org to get started!
Visit
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Enjoy a 360 degree view from every section of PPAC’s beautiful beaux-arts theatre. Seating charts and more information on accessibility also available.
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Enjoy a 360 degree view from every section of PPAC’s beautiful beaux-arts theatre. Seating charts and more information on accessibility also available.
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Get in Touch!
Get in Touch! Providence Performing Arts Center 221 Weybosett Street Providence, Rhode Island 02903 Terms of Use
Privacy Policy
tel. +1 401 421 1337 tix. +1 401 421 ARTS fax +1 401 421 3325
Site Map
The homepage, as explained in the previous page.
Stay in touch with everything that is happening at PPAC with your favorite social networking tool. Keep and eye out for special offers and ticket announcements!
Virtual Theatre Tour
Virtual Theatre Tour
This Month at PPAC: Steve Miller Band PPAC & VMA Festival The Nutcracker Wicked
Every dollar donated to PPAC’s Annual Fund is used to support the Theatre’s Community Outreach program, giving young audiences and artists opportunities.
Follow us on Twitter and Facebook
Follow us on Twitter and Facebook Stay in touch with everything that is happening at PPAC with your favorite social networking tool. Keep and eye out for special offers and ticket announcements!
Receive frequent PPAC updates on special offers, discounts, contests, show information, and much more.
Make a Donation to our Annual Fund!
Make a Donation to our Annual Fund! Every dollar donated to PPAC’s Annual Fund is used to support the Theatre’s Community Outreach program, giving young audiences and artists opportunities.
We’re always looking for people who love the arts to volunteer at our performances, parties, events, and more. Email us at volunteer@ppacri.org to get started!
Sign up for our E-Newsletter
Sign up for our E-Newsletter Receive frequent PPAC updates on special offers, discounts, contests, show information, and much more.
Volunteer at PPAC
Questions or Concerns? Please fill out our contact form, give us a call or send us an email, we’d be happy to help!
This Month at PPAC: Providence Performing Arts Center 221 Weybosett Street Providence, Rhode Island 02903
tel. +1 401 421 1337 tix. +1 401 421 ARTS fax +1 401 421 3325
Steve Miller Band PPAC & VMA Festival The Nutcracker
Terms of Use
Privacy Policy
Site Map
The top bar provides information about the theater, membership, and community events. Rolling over “About” turns the top box grey.
Wicked
Questions or Concerns? Please fill out our contact form, give us a call or send us an email, we’d be happy to help!
Megan Gadient Willem Van Lancker Livia Veneziano Support
Members History
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Volunteer at PPAC We’re always looking for people who love the arts to volunteer at our performances, parties, events, and more. Email us at volunteer@ppacri.org to get started!
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The Providence Performing Arts Center is located at 220 Weybosset Street. It is the second largest theatre of its kind in New England. It is a 3,100-seat, world class venue located in the heart of Providence’s arts and entertainment district. The theatre became known as the “Jewel of Weybosset Street” after itsto doors opened as Loew’s State Make a Donation our Annual Fund! Movie Palace in 1928.
Every dollar donated to PPAC’s Annual Fund is used toPPAC support the Theatre’s Community Outreach program, features all types of performances. It is now a giving young facility audiences andfirst-class artists opportunities. world-class hosting Broadway touring
shows, plays, contemporary acts, concerts, and much more. The beauty of the Theatre combined with the excellence of the productions makes every event at the Providence Performing Arts Center a work of art!
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Enjoy a 360 degree view from every section of PPAC’s beautiful beaux-arts theatre. Seating charts and more information on accessibility also available.
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Terms of Use
Privacy Policy
tel. +1 401 421 1337 tix. +1 401 421 ARTS fax +1 401 421 3325
Site Map
By clicking “About” a grey rule will extend from the box and fills the right header grey. The page will then begin to extend down revealing the “About” page.
At the top of the column, the word “About” appears along with several sub-catagories which the user may choose from.
Volunteer at PPAC We’re always looking for people who love the arts to volunteer at our performances, parties, events, and more. Email us at volunteer@ppacri.org to get started!
Receive frequent PPAC updates on special offers, discounts, contests, show information, and much more.
The Providence Performing Arts Center is located at 220 Weybosset Street. It is the second largest theatre of its kind in New England. It is a 3,100-seat, world class venue located in the heart of Providence’s arts and entertainment district. The theatre became known as the “Jewel of Weybosset Street” after itsto doors opened as Loew’s State Make a Donation our Annual Fund! Movie Palace in 1928.
Every dollar donated to PPAC’s Annual Fund is used to support the Theatre’s Community Outreach program, PPAC features all types of performances. It is now a giving young audiences and artists opportunities.
world-class facility hosting first-class Broadway touring shows, plays, contemporary acts, concerts, and much more. The beauty of the Theatre combined with the excellence of the productions makes every event at the Providence Performing Arts Center a work of art!
Get in Touch!
Questions or Concerns? Please fill out our contact form, give us a call or send us an email, we’d be happy to help!
This Month at PPAC: Providence Performing Arts Center 221 Weybosett Street Providence, Rhode Island 02903
tel. +1 401 421 1337 tix. +1 401 421 ARTS fax +1 401 421 3325
Questions or Concerns? Please fill out our contact form, give us a call or send us an email, we’d be happy to help!
Steve Miller Band PPAC & VMA Festival The Nutcracker
Terms of Use
The column begins to extend down over the existing information, revealing an image and an introduction about the theater.
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Stay in touch with everything that is happening at PPAC with your favorite social networking tool. Keep and eye out for special offers and ticket announcements!
Enjoy a 360 degree view from every section of PPAC’s beautiful beaux-arts theatre. Seating charts and more information on accessibility also available.
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Get in Touch! Providence Performing Arts Center 221 Weybosett Street Providence, Rhode Island 02903
Tour
Virtual Theatre Tour
Virtual Theatre Tour
This Month at PPAC: Steve Miller Band PPAC & VMA Festival The Nutcracker Wicked
Trustees
Follow us on Twitter and Facebook
Follow us on Twitter and Facebook
Stay in touch with everything that is happening at PPAC with your favorite social networking tool. Keep and eye out for special offers and ticket announcements!
Bookings
Sign up for our E-Newsletter
Sign up for our E-Newsletter Receive frequent PPAC updates on special offers, discounts, contests, show information, and much more.
About
Special Events
Search PPAC Events and News
Open Re/Search Studio Rhode Island School of Design Autumn 2009
Community
Privacy Policy
Site Map
Wicked
Any sub-categorical browsing will only engage the right frame, leaving the calendar untouched.
Client Presentation December 10, 2009
Visit
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Providence Performing Arts Center
Volunteer at PPAC We’re always looking for people who love the arts to volunteer at our performances, parties, events, and more. Email us at volunteer@ppacri.org to get started!
Visit
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Receive frequent PPAC updates on special offers, discounts, contests, show information, and much more.
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Providence Performing Arts Center 221 Weybosett Street Providence, Rhode Island 02903 Terms of Use
Privacy Policy
tel. +1 401 421 1337 tix. +1 401 421 ARTS fax +1 401 421 3325
Site Map
Focusing on the calendar, a key is displayed below showing the cooresponding events and their “colors.”
When the user rolls over any “live” (colored) element of the calendar, the different groups of colored squares begin to move, rotating 90 degrees clockwise creating a kinetic effect in the jewels.
Enjoy a 360 degree view from every section of PPAC’s beautiful beaux-arts theatre. Seating charts and more information on accessibility also available.
Get in Touch!
Questions or Concerns? Please fill out our contact form, give us a call or send us an email, we’d be happy to help!
Questions or Concerns? Please fill out our contact form, give us a call or send us an email, we’d be happy to help! Providence Performing Arts Center 221 Weybosett Street Providence, Rhode Island 02903 Terms of Use
This prompts the user to click on the color of the show they would like to see. Shown above, the green squares, for the musical Wicked, have rotated.
Stay in touch with everything that is happening at PPAC with your favorite social networking tool. Keep and eye out for special offers and ticket announcements!
Virtual Theatre Tour
Get in Touch! This Month at PPAC: Steve Miller Band PPAC & VMA Festival The Nutcracker Wicked
Every dollar donated to PPAC’s Annual Fund is used to support the Theatre’s Community Outreach program, giving young audiences and artists opportunities.
Follow us on Twitter and Facebook
Virtual Theatre Tour Enjoy a 360 degree view from every section of PPAC’s beautiful beaux-arts theatre. Seating charts and more information on accessibility also available.
Receive frequent PPAC updates on special offers, discounts, contests, show information, and much more.
Make a Donation to our Annual Fund!
Follow us on Twitter and Facebook Stay in touch with everything that is happening at PPAC with your favorite social networking tool. Keep and eye out for special offers and ticket announcements!
We’re always looking for people who love the arts to volunteer at our performances, parties, events, and more. Email us at volunteer@ppacri.org to get started!
Sign up for our E-Newsletter
Make a Donation to our Annual Fund! Every dollar donated to PPAC’s Annual Fund is used to support the Theatre’s Community Outreach program, giving young audiences and artists opportunities.
Volunteer at PPAC
Privacy Policy
tel. +1 401 421 1337 tix. +1 401 421 ARTS fax +1 401 421 3325
Site Map
Another option explores the possibility of placing the key above the title of the month.
When the user rolls over and “live” (colored) element of the calendar, the cooresponding color will grow in size and the name of the event will appear.
Megan Gadient Willem Van Lancker Livia Veneziano Visit
Community
Support
Search PPAC Search PPACEvents Eventsand andNews News
Providence Performing Arts Center Sunday
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Volunteer Volunteerat atPPAC PPAC We’re We’re always alwayslooking lookingfor forpeople peoplewho wholove lovethe thearts artstoto volunteer volunteerat atour ourperformances, performances,parties, parties,events, events,and andmore. more. Email Email us usat atvolunteer@ppacri.org volunteer@ppacri.orgtotoget getstarted! started!
Open Re/Search Studio Rhode Island School of Design Autumn 2009
About
Sign up up for for our ourE-Newsletter E-Newsletter Sign
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frequent PPAC updates special Receive frequent PPAC updates on special offers, Long before Dorothy drops in, twoon other girlsoffers, meet in the Land information, and much more. contests, show information, and much more. ofdiscounts, Oz. One –contests, born withshow emerald-green skin – is smart, fiery and misunderstood. The other is beautiful, ambitious and very popular. WICKED tells the story of their remarkable odyssey, and how these two unlikely friends grow to become the Wicked Witch of the West and Glinda the Good Witch. Winner of 26 major awards, including a Grammy and three Tony Awards, Make Donation toour our Annual Fund! a soaring Donation to Annual Fund! catchy plot, tunes from Stephen Schwartz, and some spectacular scenic effects from a Annual Tony-winning designer. Every donated to used Every dollar dollar donated toPPAC’s PPAC’s AnnualFund Fundisis used to support supportthe theTheatre’s Theatre’sCommunity CommunityOutreach Outreachprogram, program, giving giving young youngaudiences audiencesand andartists artistsopportunities. opportunities.
December 16-19 7:30 pm
Buy Tickets
December 20 Follow us us on on Twitter Twitterand andFacebook Facebook 7:30 pm
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Buy Tickets
Stay Stay in in touch touchwith witheverything everythingthat thatisishappening happeningatatPPAC PPAC with out with your yourfavorite favoritesocial socialnetworking networkingtool. tool.Keep Keepand andeye eye out for special specialoffers offersand andticket ticketannouncements! announcements!
December 21-23 2:00 pm 7:30 pm
Buy Tickets Buy Tickets
Virtual TheatreTour Tour Virtual Theatre December 26-30
Enjoy degree Enjoy aa 360 degreeview viewfrom fromevery everysection sectionofofPPAC’s PPAC’s Buy Tickets pm 7:30360 beautiful beautifulbeaux-arts beaux-artstheatre. theatre.Seating Seatingcharts chartsand andmore more information informationon onaccessibility accessibilityalso alsoavailable. available.
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This Month at PPAC: Providence Performing Arts Center 221 Weybosett Street Providence, Rhode Island 02903
tel. +1 401 421 1337 tix. +1 401 421 ARTS fax +1 401 421 3325
Steve Miller Band PPAC & VMA Festival The Nutcracker
Terms of Use
Privacy Policy
Site Map
When the event is selected, the page transformed into the color “theme” of the show. Above, the musical Wicked is shown as an example of this. The elements that have changed colors are the logo, the top bar and several fields in the right column.
Event Details date: December 16 - December 30, 2009 tickets : in Touch! Touch! Get in Ticketsor available forfill purchase online, by Concerns? Please out form, Questions orare Concerns? Please fill outour ourcontact contact form, us a call send be totohelp! phone ator 401-421-2787 orwe’d at the PPAC Box give call or sendus usan anemail, email, we’d behappy happy help! Office located at 220 Weybosett Street. group info: Groups of 20 more receive a 10% discount! Select performances only.
Wicked
In the same manner as in the “About” example, the right column extends down when the event is selected. The column provides an image of the performance, a short description, event details, and specific information on each day and show-time. The separation of each show time prevents any user confusion about selecting the correct date and ticket price.
Clicking on “Buy Tickets” leads to the correct date and time page in which the user may choose where they would like to sit in the theater and clearly displays the different price points.
Client Presentation December 10, 2009
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Providence Performing Arts Center Strategy & Design
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Program
Program A Critical Look at the Function of the Program
The ppac’s original program was full of disorganized information and had a lot of unnecessary visual frills that confused the reader. It also contained contemporarily irrelevant information such as ticket order through postal mail and discussed membership in too great a detail considering there should be a different membership pamphlet. In the design of the program, we wanted a clear, functional way of letting the reader find their way through the information. It should be noted that we believe a program serves as an overview of content rather than exactly pinpointing every single aspect due to the vast amount of information it contains. We based our design on two elements: first, the importance of the calendar in our website would continue to have importance in the program, and second, we disregarded ppac’s break up of shows into categories and, instead, put them all under events in chronological order. A layout of the calendar in the first few pages serves as a way for the reader to quickly scan through the shows and also lists the page number the show can be found on. We also gave each show its own spread with a text page and a full bleed image page. We are aware that this is extravagent, but feel that since it is the second most important way that ppac communicates with its customers, it is well worth the extra money. One of the features we are must excited about is our flip-out seating chart. Located in the back of the book, when flipped it can be shown against any show and the types of seating line up perfectly with the range of prices. This was a nice visual way to interpret all of the information found in the back of the original brochure. In use throughout the book is our grey jeweled square. it serves as an accent and connects the pages with the calendar and each other. Overall, this program provides an overview of all the shows, community events, and miscellaneous information pertaining to the ppac. It does so in a clear, easy-to-use manner that employs aesthetics from our identity and works well within our system.
The cover features every jewel for each day of each event, creating an illuminated pattern of “the year at PPAC.”
Providence Performing Arts Center Strategy & Design
Client Presentation December 10, 2009
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Open Re/Search Studio Rhode Island School of Design Autumn 2009
Megan Gadient Willem Van Lancker Livia Veneziano
Program
From the opening spread the new program provides clarity and simplicity in information organization, while allowing for full fleed showcase images of the Theatre and events.
Providence Performing Arts Center Strategy & Design
Client Presentation December 10, 2009
Open Re/Search Studio Rhode Island School of Design Autumn 2009
Megan Gadient Willem Van Lancker Livia Veneziano
The redesigned Welcome page acconodates a full letter as well as a scene from an upcoming event.
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Megan Gadient Willem Van Lancker Livia Veneziano
The calendar is spread over four pages and quickly lets a reader know what page every event is on. This calendar allows for readers to browse by event and date - an added bonus to finding the appropriate even.
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Client Presentation December 10, 2009
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Providence Performing Arts Center Strategy & Design
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Each event is given an entire spread to allow for ease of legibility and for individual character to shine through. A fold out tab from the back of the program offers supplemental seating and pricing information rendering the program a useful and easy tool for pruchasing tickets.
Providence Performing Arts Center Strategy & Design
Client Presentation December 10, 2009
Open Re/Search Studio Rhode Island School of Design Autumn 2009
Megan Gadient Willem Van Lancker Livia Veneziano
PPAC’s community initiatives are given equal standing with events, displaying the Theatre’s commitment to being an active member in the Providence community.
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In addition to the program redesign we are introducing a new membership program that gives PPAC’s loyal patrons more in return for their commitment.
Providence Performing Arts Center Strategy & Design
Client Presentation December 10, 2009
Open Re/Search Studio Rhode Island School of Design Autumn 2009
Megan Gadient Willem Van Lancker Livia Veneziano
The final spread again showcases the beauty of PPAC’s architecture and encloses the fold out seating chart.
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Applications
Letterhead Putting the New System To Work
To better understand the quality and application of the new identity system we have created several prototypes to display its versatility and elegance on administrative and institutional printed materials. Given the PPAC’s juxtaposition of tradition and history with cutting-edge and popular new programming, our goal with the letterhead system was to create a unifying theme that expressed the modernity of the new logotype and jewel system while maintaining a feeling of elegance, class, and understated appeal. The new pieces complement the work of the program, website and identity, completing a comprehensive cabinet of materials for the new PPAC.
The Providence Performing Arts Center is the jewel of Providence, Rhode Island.
Megan Gadient Willem Van Lancker Livia Veneziano Open Re/Search Studio Rhode Island School of Design Autumn 2009
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Providence Performing Arts Center 220 Weybosett St. Providence, RI 02903 tel. +1 401 421 2787 hello [at] ppacri.org
PJ Prokop
Director of Marketing tel. +1 401 421 2787 prokop [at] ppacri.org
Providence Performing Arts Center Strategy & Design
Client Presentation December 10, 2009
Providence Performing Arts Center 220 Weybosett St. Providence, RI 02903
Print Materials Reinforcing PPAC and its Events
Advertising for PPAC is a tricky endeavor. At once adverstiments must both promote the upcoming event as well as the theatre itself, to ensure identity and stature as Southern New England’s premier center for the performing arts.
Jersey Boys March 10 – 21
The print advertising campaign for PPAC utlitizes a modular system that equally promotes a specific event while still maintaining the recognizable identity of PPAC. By not simply adopting the event’s poster PPAC is taking greater ownership over the event stating “Come join us for this event at our theatre.” This isn’t just any theatre this is PPAC. Through a tactful expression of the jewelled pattern the PPAC branded advertisements express the elegance and class of the theatre as a Providence’s cultural iconoclast. The jewelled pattern becomes a feature of the work bringing visual continuity to the entire system.
Jersey Boys The story of Frankie Valli and the Four Seasons
The PPAC promotional poster features a two-sided print, one with a large graphic of the event’s image and the reverse an abstract patterning of the event’s jewel color.
Wicked December 16 – January 5
Wicked The Untold Story of the Witches of OZ.
Tickets Now Available For All Shows!
Call 421–ARTS, log-on to ppacri.org or visit the PPAC Box Office at 221 Weybosett St.
ppacri.org
Wicked 2009
Print Materials
PPAC advertisements will use a combination of event imagery and the abstract jewelled pattern, educating patrons on the visual system gradually.
Conclusion
The past four months of this project have allowed us to explore the nature of PPAC’s business and enabled us to help improve an organization from the inside out. From this project’s inception until now, we have become deeply engrained in what steps PPAC will need to take in order to best excerise their brand’s potential beyond the addition of a new logotype. The resulting exploration has yielded solutions that would have been missed in a typical “branding” exercise and I believe we have all benefited from the collaborative experience. Megan Gadient Willem Van Lancker Livia Veneziano
Providence Performing Arts Center Strategy & Design
Client Presentation December 10, 2009
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Open Re/Search Studio Rhode Island School of Design Autumn 2009
Megan Gadient Willem Van Lancker Livia Veneziano