MGC Degree Program Book 2018

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DEGREE PROGRAMS N A S A D & C I DA A C C R E D I T E D

Explore OUR DEGREE PROGRAMS

THE MICHAEL GRAVES COLLEGE CAN HELP YOU REALIZE YOUR POTENTIAL TO APPLY YOUR CREATIVITY AND INVENTION INTO A FULFILLING CAREER. A SHARED PASSION FOR DESIGN AND ARCHITECTURE UNITES A DIVERSE GROUP OF STUDENTS. EXCEPTIONALLY DEVOTED WORLD-CLASS

THE MICHAEL GRAVES COLLEGE at Kean offers an extraordinary, accessible, and affordable undergraduate education that is only thirty-five minutes from one of the world’s leading centers of design innovation - New York City.

FACULTY AND STAFF WORK TOGETHER TO HELP STUDENTS DISCOVER THEMSELVES PROFESSIONALLY AND CREATIVELY, TO REACH BEYOND WHAT THEY THINK IS POSSIBLE, AND TO CONTRIBUTE IN A MEANINGFUL WAY TO THE DESIGN ENVIRONMENT OF THE GLOBAL COMMUNITY.

The Michael Graves College offers students programs of intense study created to prepare graduates with both knowledge and skills, and with the potential to achieve the highest levels of career growth. The BA, BFA, and BID are the recognized professional degrees in the studio-based programs of Architectural Studies, Interactive Advertising, Graphic Design, Industrial Design, and Interior Design.

The programs include extensive lecture, studio, and technology experiences, as well as presentations and reviews by external professional designers, and site visits to key places and offices associated with the best in design and architecture. In addition, students are given opportunities to pursue practical

Green Lane Academic Building houses lecture and studio classrooms.

experience in the field through our practicum courses, internships, and part-time employment.

Students participate in events sponsored by trade organizations, meet design professionals during seminars and other special events, such as the Michael Graves College Lecture Series and the Thinking Creatively Conference.

See where a world-class education takes you. michaelgravescollege.kean.edu

MICHAEL GRAVES COLLEGE

DEGREE PROGRAMS

Fig. 1 Kean Union Dormitory Quad Landscape Study

Robert Gallagher, James Victorio, and Elijah Wagner

BA: Architectural Studies, 2019 K•Labs Design Studio project utilizing the fill from the excavation of the North Avenue Academic Building. The study looked to create berms and landscape features for student recreational activities.

Fig. 2 Urban Space

James Victorio, BA: Architectural Studies, 2019 An urban space designed for reading and writing that is surrounded by buildings which will house cultural programs. Space includes: a stepped plaza providing areas to sit without additional furniture and a series of open and enclosed spaces that offer more privacy to the users.

Fig. 1 Paper Board Model, First Phase

Fig. 3-5 Liberty State Park Learning Center

Lillian Agutu, BA: Architectural Studies, 2019

Fig. 2 Paper & Form Board Model

BACHELOR of ARTS

Architectural additions to Michael Graves’ Liberty State Park Education Center which complements and rejuvenates the space by mirroring while abstracting Michaels’ own existing motifs.

Fig. 3 Axonometric Sketch

BA

ARCHITECTURAL STUDIES A bachelor’s degree in Architectural Studies at Kean gives students a rich academic background and rigorous training. But it gives them even more. It gives them exciting, real-world experience that will help them stand out as they take the next steps in their careers. As soon as students enter our program, they’ll begin working on real architectural and planning projects with their professors—projects of public architecture that put design in the service of the public

good—projects like the redesign and transformation of public spaces on Kean’s campuses and in government buildings in New Jersey. They learn the principles and practice of design, and gain experience working with the important players in every public project—clients, community groups, planning commissions, and government officials. In the process, students develop a 360-degree perspective on the way architects solve real-world problems.

Fig. 4 Longitudinal / Cross Section & Scale Sketches

Fig. 5 Foam, Wood, & Paperboard Models

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MICHAEL GRAVES COLLEGE BACHELOR of FINE ARTS

DEGREE PROGRAMS

BFA

GRAPHIC DESIGN: INTERACTIVE ADVERTISING From TV commercials to Instagram posts to Snapchat Stories, advertising art directors are idea generators and brand storytellers.

In the BFA Graphic Design: Interactive Advertising students focus on conceiving and creating the kind of ad campaigns you see across media channels, including print, broadcast, interactive, mobile, social, video-sharing, other screen-based media, out-of-home media (outdoor, public), and unconventional media.

The curriculum includes a design foundation, liberal arts, design theory and art history, and major courses in advertising design, branding, interactive design, mobile media for advertising, animation for storytelling, and state-of-the-art tech, such as AR (augmented reality) and 360 video storytelling.

Throughout your course of study, the emphasis is on strategic creative thinking and problem solving, practice-led discovery, design, presentation, portfolio development, and individual expression.

We educate our students to be nimble thinkers who are prepared for new directions. You will graduate with a personal brand identity and competitive portfolio that will open doors. Professional creative

Brooke Roderick, Art Director at Big Spaceship

directors, art directors, copywriters, and designers will review your work and portfolio.

We encourage students to pursue internships and part-time employment in the field, to participate in events sponsored by professional organizations such as the Art Directors Club, the One Club, the American Institute of Graphic Arts (AIGA), and attend the world-class Thinking Creatively Conference on our campus.

The Interactive Advertising BFA prepares students to solve visual communication problems in advertising, generate relevant and creative omnichannel ideas based on strategy, and construct clear communications to a target (mass or micro/ special interest) audience and respond to audience contexts. Students design visual communication problems utilizing the principles of composition, typography, and aesthetics, create engaging work that grabs attention and resonates, and utilize the depth and breadth of one’s education in the liberal arts to solve problems in a global marketplace and connected world. They become proficient in software and understand the capabilities of all digital channels/platforms.

Will Diggs, Jr., Senior Art Director at H4B Chelsea

Fig. 6 Interactive Social Media Campaign

Fig. 6 Facebook Actions

Jennifer Abujawdeh, BFA: Graphic Design, Interactive Adverising, 2016

Marc Rosario, BFA: Graphic Design, Interactive, Print, and Screen, 2017 With the help of 360° videos, Facebook will bring world issues closer by having organizations working in areas of tragedy upload and share firsthand footage. Users can donate or volunteer to the cause after interacting with the video through the new action buttons.

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MICHAEL GRAVES COLLEGE BACHELOR of FINE ARTS

DEGREE PROGRAMS

BFA

GRAPHIC DESIGN: INTERACTIVE, PRINT, AND SCREEN The creative work of Graphic Designers permeates our visual culture from a vast array of printed information to the even more expansive screen-based digital communications such as websites, motion graphics, and mobile apps. Graphic designers form ideas and create experiences with visual content for every sector of our society including business, health, education, and arts and entertainment.

The BFA Graphic Design: Interactive, Print, and Screen is a professional degree. After taking a foundation of visual arts courses in the fundamentals of design, drawing, typography, and design technologies, students then pursue an area of specialization by taking courses in identity, branding, web design, motion graphics, UX, VR, AR, and mobile, among other choices. A concentration is developed with guidance from a faculty advisor. The curriculum also includes a broad foundation in liberal arts and art history.

In addition, the Graphic Design program includes presentations and reviews by professional designers and practical work experience for actual clients through in-house internships and special projects.

Students in the program are encouraged to pursue external internships and part-time employment in the field, to participate in events sponsored by professional organizations such as the AIGA, and to meet design professionals during seminars, portfolio reviews, and other special events—including the world-class Thinking Creatively Conference.

The program concludes with capstone courses in which students set goals and create professional portfolios enabling them to competently and confidently enter the job market.

Our goal is to give students the knowledge, skills, resources, and support in concept strategy, techniques, best practices, and methods to insure their successful entry into and continuing success in the exciting and wide-ranging field of graphic design.

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Fig. 8 Packaging & Mobile Website Design

Fig. 8 Scrub’d Soap Co.

Max Friedman, BFA: Graphic Design: Interactive, Print, and Screen, 2015

Fig. 9 Mobile Application & Web Design

A brand identity program for a men’s facial care company. “When a man grows a beard he becomes more then the hairs on his face, he becomes part of the ‘bearded brethren’.”

Fig. 9 Turf

Maria Finelli, BFA: Graphic Design: Interactive, Print, and Screen, 2015 Brand identity for a charitable event inviting people to participate in an obstacle course race. The further along one gets in the race, the more money is raised for the cause.

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MICHAEL GRAVES COLLEGE

DEGREE PROGRAMS

Fig. 11 +/- Form

Jesus Vega, BID: Industrial Design, 2016 Eliminating complexity to the process of powder formula preparation and bottle handling. Device helps caregivers to pour powder formula in an efficient, clean and quick experience. This happens because the +\- Form baby bottle has a centric relationship with the formula capsule.

Fig. 12 TOTM (Time Of The Month)

Fig. 10 All-terrain Skateboard Design

Fig. 11 Formula Measurement & Mixing Single Bottle System

BACHELOR of INDUSTRIAL DESIGN

Beck Bradley, BID: Industrial Design, 2016 Hydraulic powered sanitary pad washer for women in developing countries. TOTM is disguised as traditional African pottery to help it blend in to its environment. The product ensures that women can wash their sanitary products without disturbing their local cultural taboos about the menstrual cycle.

BID

INDUSTRIAL DESIGN The BID Industrial Design is a professional degree.

The goal is to give our students the best education, resources, and mentorship possible in the techniques, practices, and methods of industrial design to insure their continuing success. The curriculum is designed with strict adherence to the educational standards of the Industrial Design Society of America (IDSA). The program is intended to provide graduates with a competitive edge and a sound background for professional achievement.

After a solid foundation of design basics, drawing, and art history courses, the students undertake a program in Industrial Design. Our curriculum offers extensive opportunities for hands-on design studios and computer application experiences, along with presentations and evaluations by

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professional designers and the support of practical experiences through an internship requirement.

In addition, students are encouraged to participate in programs and events sponsored by the IDSA, along with additional local, regional, and national opportunities to meet design professionals during seminars, workshops, and portfolio reviews. The world-class Thinking Creatively Design Conference and other activities are also made available to students.

The program concludes with capstone courses in which students set goals and create professional portfolios enabling their successful entry into and continuing success in the vibrant and varied field of industrial design.

Fig. 12 Hydraulic-powered Sanitary Pad Washer

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MICHAEL GRAVES COLLEGE BACHELOR of FINE ARTS

DEGREE PROGRAMS

BFA

INTERIOR DESIGN The BFA in Interior Design is a professional degree and is accredited by the Council for Interior Design and Accreditation (CIDA). Interior Design is a multifaceted profession in which creative and technical solutions are applied within a structure to achieve a built interior environment. These solutions are functional, enhance the quality of life and culture of the occupants, and are aesthetically attractive. Designs are created in response to and coordinated with the building shell, and acknowledge the physical location and social

context of the project. Designs must adhere to code and regulatory requirements, and encourage the principles of environmental sustainability.

The interior design process follows a systematic and coordinated methodology, including research, analysis, and integration of knowledge into the creative process, whereby the needs and resources of the client are satisfied to produce an interior space that fulfills the project goals.

Interior design includes a scope of services performed by a professional design practitioner, qualified by means of education, experience, and examination, to protect and enhance the life, health, safety, and welfare of the public.

The program concludes with capstone courses in which students set goals and create professional portfolios enabling their successful entry into and continuing success in the exciting field of interior design.

Fig. 13 Hotel Lobby Sketch

Fig. 12 Hotel Restaurant Seating Area Digital Rendering

Fig. 12 + 13 Hotel Cadence

Veronica Soltysik, BFA: Interior Design, 2016 Boutique hotel design that captures the style and energy of Leonid Afernov’s sunset painting by using diversified materials to capture the changing color of light. Also incorporates multiple entrances for ease of navigation and an overall unique and memorable design.

Fig. 14 + 15 Green Seed Children’s Cancer Research Hospital

Beck Bradley, BFA: Interior Design, 2016 Green Seed is a fresh and innovative approach to hospital design, putting the needs of the patient and the performance of its staff as its utmost priority. Its inspiration comes straight from the Earth by incorporating nature-like aspects as a means of healing.

Fig. 14 Recreation Room Digital Rendering

Fig. 15 Reading Room Digital Rendering (at Sunset)

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Join us APPLY.KEAN.EDU

OUR DEGREE PROGRAMS PROVIDE: • A broad foundation in the liberal and visual arts

• Experience with actual clients through off and on-campus projects

• Integrative and collaborative project-based learning

• Access to experts and professionals through lectures, conferences, and workshops

• Skills development in relevant design technologies • Access to state-of-the-art facilities, equipment, and resources

• Internship and career placement assistance

SUCCESSFUL APPLICANTS ARE: • Visualizers

• Open-minded and willing to explore global cultures

• Prepared to learn by doing • Creative thinkers and makers • Motivated by educational opportunities

• Interested in collaborative experiences • Excited by design (!)

FOLLOW US ON: michaelgravescollege . kean . edu twitter :

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SCHOOL OF PUBLIC ARCHITECTURE

ROBERT BUSCH SCHOOL OF DESIGN

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CONTACT US: KEAN UNIVERSITY, MICHAEL GRAVES COLLEGE School of Public Architecture • Robert Busch School of Design 1000 Morris Ave. Union, NJ • Phone: 908-737-7470 michaelgravescollege.kean.edu • architecture@kean.edu • design@kean.edu

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S ee W here A Wor ld - Class Education Takes You 1000 Morris Ave . Union, NJ 07083

michaelgravescollege.kean.edu