MediaOnePa Media Kit 2014

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reach. response. results.

2014 Media Kit Targeted Media Solutions for Southcentral PA PRINT • INTERACTIVE • RESEARCH • DESIGN

If you’re looking to reach more Southcentral PA customers, only MediaOnePA can put them at your fingertips.

Our newsroom had added social media experts and videographers, online editors and multimedia galleries and slideshows. We’ve expanded our coverage of prep sports and neighborhood news, and keep thousands of readers informed throughout the day with e-newsletters, email updates, blogs and breaking news alerts.

MediaOnePA has more to offer than ever before. And as always, we’re putting it right at your fingertips.

In Print  

226,900+ daily adult readers 270,200+ Sunday adult readers

Digital & Mobile  

Largest online audience with 1.7 million monthly unique visitors Unique mobile audience of over 386,000 & 9 million page views per month

Social Media  

Over 79,000 Facebook fans Over 82,000 Twitter followers

Apps  

Southcentral Pennsylvania’s Media Leader

41,000+ app users within the MediaOnePA network New iPad apps launched

Targeted Media Solutions for Southcentral PA PRINT • INTERACTIVE • RESEARCH • DESIGN

Sources: Omniture, Facebook & Twitter November 2013. Spreed & Verve August 2013. 2013 R.2 Harrisburg DMA Scarborough Report

Putting the News at Your Fingertips

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Print Coverage Area

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HARRISBURG DESIGNATED MARKET AREA Primary Markets MediaOnePA has a smaller coverage area within the Harrisburg DMA, but penetrates the market better than radio and tv news stations.

Targeted Media Solutions for Southcentral PA PRINT • INTERACTIVE • RESEARCH • DESIGN

Source: Nielsen

Cost Effective.

Quality Reach.

Greater Results.

Dominates Media Access

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REACH COMPARISON 1,400,000

News Websites: Monthly Unique Visitors

270,238

Print Network: SUNDAY Avg Issue Print Reach

226,906

Print Network: DAILY Avg Issue Print Reach WGAL TV 11PM-1130PM M-F

77,689

News Websites: Daily Unique Visitors

72,915

CBS21 WHP TV 10PM-11PM M-F

52,628

FOX43 WPMT TV 10PM-11PM M-F

44,106

ABC27 WHTM TV 10PM-11PM M-F

43,717

WQXA FM 6AM - 10AM M-F WHP AM 6AM - 10AM M-F WSOX FM 6AM - 10AM M-F WNNK FM 6AM - 10AM M-F WITF FM 6AM - 10AM M-F

Sources: 2013 R2 Harrisburg DMA Scarborough Report (Adults 18+). Omniture November 2013.

Targeted Media Solutions for Southcentral PA PRINT • INTERACTIVE • RESEARCH • DESIGN

Primary

Market Statistics

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Adams, Franklin, Lebanon, & York Counties

POPULATION

Retail Revenue

$66,490 Avg HH Income

1.34% Population Change

2013-2018

Targeted Media Solutions for Southcentral PA PRINT • INTERACTIVE • RESEARCH • DESIGN

Source: 2013 Nielsen

827,446

$11 Billion

News Publications

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Targeted Media Solutions for Southcentral PA PRINT • INTERACTIVE • RESEARCH • DESIGN

Newspapers

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YORK •

•

York Daily Record/ York Sunday News prints 7 days York Dispatch prints 5 days (M-F)

HANOVER • •

The Evening Sun Prints 3 days

CHAMBERSBURG • •

Public Opinion Prints 7 days

LEBANON • •

Lebanon Daily News Prints 7 days Targeted Media Solutions for Southcentral PA PRINT • INTERACTIVE • RESEARCH • DESIGN

Print Advertising

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• For maximum visual impact, integrate your advertising message onto the front of one of MediaOnePA’s newspapers.

• Ideal positioning for a consistent weekly or monthly message in a variety of sizes

• Target unique demographics with Section Front Banners

Targeted Media Solutions for Southcentral PA PRINT • INTERACTIVE • RESEARCH • DESIGN

Sources: “How America Shops and Spends 2011” NewspaperMedia.com; 2013 R.2 Harrisburg DMA Scarborough Report

• 79% of all adults - (not just readers)- took action as a result of newspaper ad in the past 30 days . . . newspaper advertising drives results!

Southcentral PA’s largest network of websites: 1.7 million monthly visitors log on to MediaOnePA’s network of sites accessing 8.1 million pages.

• • • •

Average Online Audience Profile Males and females between the ages of 25-54 Household income: $40k- $59,999 Household Size: 3+ members White

MediaOnePA features digital products to complement our print components and extend your reach.

Targeted Media Solutions for Southcentral PA PRINT • INTERACTIVE • RESEARCH • DESIGN

Source: comScore September 2012-2013 data for MediaOnePA websites, Harrisburg DMA, Omniture November 2013

Web Products

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Web Advertising

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OUR PREMIUM SITES LEVERAGE CREDIBLE CONTENT TO AMASS, DESIRABLE AUDIENCE. BANNER: Robust targeting Multiple sizes

INTERSTITIAL: Engages reader Displayed as user transitions

SLIDING BILLBOARD: Pushes content down, remains open for 5 seconds, closes

WALLPAPER: Eye-opening engagement Resides in the background of the page

EXPANDABLE: Features animation, grows larger than original size

HOMEPAGE TAKEOVER: Drives high response rates Multiple ads on a single page

FLOATING: High impact visibility Engages user to drive sales

CUSTOM SOLO EMAIL BLAST: Created and sent to your target market

PRESTITIAL: High impact exclusivity Loads before the homepage

Targeted Media Solutions for Southcentral PA PRINT • INTERACTIVE • RESEARCH • DESIGN

Mobile Suite

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SMARTPHONE MOBILE APPS The latest headlines from MediaOnePA newspapers GameTimePA- Always updated high school sports scores, stats and more

NEWSPAPER E-EDITION Daily digital replica of the newspaper iPAD APPS Late-breaking news with a fresh, visual presentation Targeted Media Solutions for Southcentral PA PRINT • INTERACTIVE • RESEARCH • DESIGN

Mobile Advertising

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ADVERTISING OPPORTUNITIES Mobile Banners ∙ Mobile Landing Pages Mobile Small Business Sites ∙ Interactive Video Interstitials ∙ AdTaxi Mobile ∙ Yahoo! Mobile

Your 728 x 90 Ad Here

iPAD/TABLET ADVERTISING Reach affluent, on-the-go iPad users with a mobile iPad advertising campaign

Targeted Media Solutions for Southcentral PA PRINT • INTERACTIVE • RESEARCH • DESIGN

Digital Audience

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MEDIAONEPA NETWORK AUDIENCE  1.7 Million monthly unique visitors  8.2 Million monthly page views

MEDIAONEPA’S MOBILE AUDIENCE  9 Million monthly page views  386,500+ monthly unique visitors

YAHOO! AUDIENCE  903,000 monthly unique visitors average monthly Y! unique visitors in the Harrisburg, PA DMA  82% reach of monthly internet universe in Harrisburg DMA

ADTAXI TABLET INVENTORY  9.5 Million monthly ad impressions

ACCESS TO TARGETED EMAIL DATABASE  Local, regional & national  Geographic, demographic and psychographic profiles available to customize your email blast  Full reporting and analytics

EXCHANGE AUDIENCE  12-15 billion impressions daily

Targeted Media Solutions for Southcentral PA PRINT • INTERACTIVE • RESEARCH • DESIGN

Sources: November 2013 Omniture. August 2013 Spreed & Verve. Yahoo: September 2011 comScore.

AdTaxi Digital Ad Network gives you access to premium newspaper inventory PLUS the largest ad exchanges, helping you reach audiences in any zip code or DMA across billions of national & local websites.

AdTaxi Mobile & Tablet

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Place your message on news & interest mobile sites, giving you the ability to target users geographically, by device or by interest.

 GEO-TARGETING – Nationwide – State – City  TARGET-BY-CONTENT TYPE

– News – Sports – Business – Finance – Gaming – Food – Entertainment – Travel

 TARGET-BY-DEVICE – iPhone – Android – Blackberry – Windows Mobile Targeted Media Solutions for Southcentral PA PRINT • INTERACTIVE • RESEARCH • DESIGN

Over

Social Media Solutions 79,000

Over 82,000

Fans!

Followers!

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FACEBOOK CONTESTS MediaOnePA can help grow your database, increase sales, expand your viral reach and build user engagement by taking advantage of our Facebook fans.

FACEBOOK IN-FEED ADS MediaOnePA can feature an in-feed ad on one of our Facebook pages to promote your business. Ad includes a logo and text message.

TWITTER IN-FEED ADS MediaOnePA can feature an in-feed ad on one of our Twitter accounts to promote your business. Ad includes a logo and text message.

SOUTHCENTRAL PENNSYLVANIA’S SOCIAL MEDIA LEADER

Targeted Media Solutions for Southcentral PA PRINT • INTERACTIVE • RESEARCH • DESIGN

Sources: Facebook & Twitter November 2013

FACEBOOK BANNER ADS Feature a (160x600) static banner ad along the left side of on one of the Facebook pages in the MediaOnePA network.

Niche Products GameTimePA is the digital resource for in depth coverage of high school sports for Adams, Berks, Bucks, Chester, Delaware, Franklin, Fulton, Lebanon, Montgomery, and York Counties. GameTimePA features livestreaming, scoreboards, schedules, weekly podcasts, and much more! facebook.com/GameTimePA

facebook.com/GameTimePASoutheast

twitter.com/GameTimePA_SC

twitter.com/GameTimePA_SE

Check out GameTimePA.com and download the GameTimePA mobile apps

Flipside is a regional entertainment and event website focusing on activities for families and couples. The FlipSide print component is inserted in The York Dispatch and York Daily Record every Thursday. A weekly e-newsletter is sent out every Friday. facebook.com/flipsidepa

twitter.com/flipsidepa

Check out FlipSidePA.com and flip through the inserted FlipSide print component

Smart is designed for women to share ideas, be inspired and learn more about southcentral Pennsylvania. The magazine is published six times a year. A weekly e-newsletter is also sent out every Thursday. facebook.com/smartmagazine

twitter.com/SmartMagPA

Check out SmartMagPA.com and subscribe to receive Smart Magazine Targeted Media Solutions for Southcentral PA PRINT • INTERACTIVE • RESEARCH • DESIGN

Niche Products

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The home of blogs by YDR/YSN staff members and York County residents.

Like our bloggers

Follow our bloggers

Check out YorkBlog.com

Home search site, with very local listing for York and Adams counties.

Check out HomesinYork.com

Find job openings and acquire job search information through featured articles.

Check out PAJobFinder.com

Targeted Media Solutions for Southcentral PA PRINT • INTERACTIVE • RESEARCH • DESIGN

The NewsVroom

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ABOUT The NewsVroom puts the latest news media technology in your hands, York County.

Let's talk about how these tools can improve how we all share local news.

MISSION We want the community to be the driving force and partner with us in sharing and delivering news.

DESCRIPTION Taking ydr.com, GameTimePA.com, FlipSidePA and Smart Magazine on the road!

Check out YorkBlog.com/NewsVroom newsvroom@ydr.com facebook.com/NewsVroom twitter.com/TheNewsVroom

Targeted Media Solutions for Southcentral PA PRINT • INTERACTIVE • RESEARCH • DESIGN

About

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MediaOnePA is a media placement company, delivering a targeted audience to your business through our consultative marketing approach. In an ever-changing media market, MediaOnePA can deliver your message to more people, in more ways than ever before. With a comprehensive portfolio of print, online, digital, and social media platforms, MediaOnePA has the advertising solutions you need to compete. Situated in Southcentral Pennsylvania, MediaOnePA understands the needs of local and regional businesses. We'll listen, we'll plan, we'll execute. www.MediaOnePA.com facebook.com/MediaOnePA 717.767.6397

reach. response. results.

Targeted Media Solutions for Southcentral PA PRINT • INTERACTIVE • RESEARCH • DESIGN

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GET NATIONAL REACH

WITH ONE EASY BUY. MediaNewsGroup, owner of MediaOnePA, offers advertisers national reach, in print and online, with one easy buy.

COLORADO The Denver Post, Viva Colorado, YourHub, Boulder Daily Camera, Colorado Daily, Fort Morgan Times, Sterling Journal-Advocate, Estes Park Trail Gazette, Fort Collins Coloradoan UTAH Salt Lake Tribune, Deseret Morning News TEXAS & NEW MEXICO El Paso Times, Las Cruces Sun-News, The Daily Times MINNESOTA St. Paul Pioneer Press

NEW ENGLAND Berkshire Eagle, Brattleboro Reformer, Bennington Banner, North Adams Transcript

The MediaNewsGroup digital network delivers the audience you need: • • •

49 million monthly unique visitors accessing over 273 million pages online.

More than 2.3 million Twitter followers and over 1.1 million Facebook fans.

Over 148 million monthly mobile page views.

PENNSYLVANIA York Daily Record, The York Dispatch, Hanover Evening Sun, Chambersburg Public Opinion, Lebanon Daily News CALIFORNIA Los Angeles Newspaper Group and Bay Area Newspaper Group

Plus, Digital First Media’s Ad Taxi Network can target almost any audience and geography, increasing your ad penetration and the return on your investment.

Targeted Media Solutions for Southcentral PA PRINT • INTERACTIVE • RESEARCH • DESIGN

Sources: August 2013 Omniture, Verve, Facebook & Twitter

MASSACHUSETTS The Lowell Sun, Fitchburg Sentinel-Enterprise