QAD Inc. Brandbook by Mark Hemmis

BRANDBOOK

TABLE OF CONTENTS 03 // BRAND OVERVIEW 04 // PRIMARY LOGO 05 // LOGO VARIATIONS 06 // CLEAR SPACE & SIZING 07 // INCORRECT USAGE 08 // COLOR PALETTE 09 // TYPOGRAPHY 10 // DIVISIONS OVERVIEW 11 // DIVISIONS - CEBOS 12 // DIVISIONS - DYNASYS 13 // DIVISIONS - PRECISION 14 // BRAND APPLICATIONS 15 // CONTACTS & RESOURCES

TABLE OF CONTENTS | QAD BRAND BOOK | 2

BRAND OVERVIEW Our brand is the red thread that needs to run through everything we do. Our brand encompasses the behaviors, values and attitudes that promote a unified vision, mission and strategy for QAD. Our brand is our promise to our customers. The QAD brand signifies who we are and what distinguishes us from our competitors; it expresses the vitality of our company, our products and — most importantly — our customers. The added value intrinsic to brand equity frequently comes in the form of perceived quality or emotional attachment — albeit intangible, it is an important factor in both customer retention and acquisition. Make no mistake, a brand is more that just a logo or tagline. It shows up everywhere: our buildings, websites, products, people/services, communications and templates. As QAD employees, we are each responsible for upholding the standards of the QAD brand and accurately promoting the QAD vision. The QAD Brand Book provides information and guidelines on the fundamental pieces of the QAD brand, including logos, color palette, and QAD divisions. By following a few simple guidelines, you will help support and grow the QAD brand identity across all the mediums we use to communicate. This includes stationery, signage, marketing materials, websites, mobile devices, and other media.

*This Brand Book is for internal QAD use only.

BRAND OVERVIEW | QAD BRAND BOOK | 3

PRIMARY LOGO The full-color logo (at right) is the primary logo and used for most brand applications. The logo is made up of two elements: the globe symbol and the QAD wordmark. These two elements are always placed in a fixed relationship and should never be altered, modified, or reproduced in any way. A proportional measuring system has been developed for consistant logo layout use across all QAD brand assets. The system is based on “x” (the stroke weight of the type in the wordmark). The symbol is 8x in height and width. The spacing between the symbol and wordmark is a width of 2.5x.

2.5x

1.25x

5.5x

1.25x

PRIMARY LOGO | QAD BRAND BOOK | 4

LOGO VARIATIONS STACKED

TAGLINE

EMBOSSED

In addition to the standard horizontal layout, a stacked logo placement is acceptable. The stacked version of the logo is used in instances where a horizontal logo is too small or not fully visible.

QAD’s tagline is: Our Passion. Your Advantage. When using the logo with tagline, the tagline should not be set in any font other than Trade Gothic Bold No. 2. The tagline aligns flush left to the symbol and flush right to the right edge of the letterform “D” as shown at 100% black (or 100% white when in reverse). Never alter the tagline in any way.

When an embossing (or de-bossing) of the logo is requested, a special logo may be used. This iteration of the logo removes the gradient application from the sphere of the symbol to allow successful printing in the case of silk screening, size constraints, or a difficult surfaces.

The logo with tagline is not used when the size of the logo deems the tagline unreadable. If the resolution or manner in which the logo needs to be printed effects readability, the tagline is not to be included. The stacked logo with tagline may be used in cases where it better fits the space.

In most cases, the embossed logo without tagline is preferred.

REVERSE The reverse corporate logo is for use on all solidcolor or four-color backgrounds. It is not a true reverse, however, as the sphere remains blue or gray (black halftone) with a white highlight — the same as in the non-reverse versions. The sphere color is always blue or gray and is never a solid color.

LOGO VARIATIONS | QAD BRAND BOOK | 5

CLEAR SPACE & SIZING The logo is always positioned in an area of clear space that is unobstructed by other competing visual elements, backgrounds or text. This ensures the visual integrity and maximum legibility of the QAD logo.

MINIMUM CLEAR SPACE The logo must be surrounded by a minimum space equal to 3x (where x is the stroke width of the type in the wordmark).

MINIMUM SIZE The logo is not to be displayed smaller than 16px tall (print equivalent is 16 points).

Logo with indicated clear space

Logo at minimum size

ÂŠ QAD MARKETING COMMUNICATIONS

CLEAR SPACE & SIZING | QAD BRAND BOOK | 6

INCORRECT USAGE To preserve the integrity of the QAD brand do not disassemble, revise, reconstruct or crop the logo.

RESOLUTION ACROSS MEDIA TYPES The logo is always used at a high resolution to achieve maximum legibility. Each version of the corporate logo has been created digitally and made available as a scalable graphic file. It is very important to use the correct file type of the corporate logo for the best quality reproduction. If the logo is being used in a printed document or on signage, use the .EPS formatted file at a minimum of 300dpi. The .EPS format is a vector type graphic which means it can be scaled without loss of quality. Other acceptable vector formats include .AI and some .PDF files.

Don’t alter the symbol

Don’t outline the logo type

Don’t apply drop shadows

Don’t use undesignated colors

QAD Don’t substitute fonts

Don’t apply gradients

Don’t alter proportions

Don’t add other graphic symbols or type

Don’t stretch, wrap, or distort

Don’t change spacing between letters

1234 Anywhere Lane

In the case of four-color (CMYK) printing, highresolution raster-based files like .PSD, .TIF, and even .JPG may be acceptable if prepared correctly. For screen-based electronic media or PowerPoint a .PNG is the preferred format at 150ppi but .JPG format is also acceptable at 150ppi. Web graphics usually require a .PNG, .JPG, or .GIF format at 72ppi. Occasionally, logos are used for mobile applications, and the same rules for web use apply. However, for retina screens .PNG files at 220ppi are optimal.

Don’t surround with a border

Don’t place over patterns/ backgrounds with poor contrast

INCORRECT USAGE | QAD BRAND BOOK | 7

COLOR PALETTE Having a simple, strong and unified color palette for your brand leads to a strong and unified presence in the marketplace. The QAD logo consists of two colors: blue and black (reverse consists of blue and white). QAD primary colors are gray and blue, with the occasional orange accent. Layouts need to maintain a generous use of white space, restricting color use to grounding bands and headlines and subheads.

Blue #5A87C5 r90 g135 b197 c67 m41 y0 k0 PMS2718

For added flexibility, there are corresponding tints for each color. It is acceptable to use 75%, 50%, and 25% tones when additional color variations are needed. The color designations provided include hexidecimal, RGB, and CMYK equivalents as well as Pantone values (where applicable). When reproducing colors refer only to the designated values; do not attempt to match from this document as various renderings will not provide true color.

Dark Orange

Black (and Gray) #83A5D3 r131 g165 b211 c49 m27 y2 k0

#000000

#ACC3E2 r172 g195 b226 c31 m16 y2 k0

c75 m68 y67 k90

#D6E1F0 r214 g225 b240 c14 m7 y1 k0

ÂŠ QAD MARKETING COMMUNICATIONS

r0 g0 b0

#414141 r65 g65 b65 c67 m60 y59 k46

#808284 r128 g130 b132 c52 m43 y41 k6

#BBBBBB r187 g187 b187 c27 m21 y22 k0

#FF8800 r255 g136 b0 c0 m57 y100 k0 PMS151

Only colors from the company palette should be used to represent the QAD brand in all communications. Consistent use of color on QAD branded items is vitally important to the integrity and recognition of the brand. Please contact MarComm if you have any questions about the proper use of color.

Light Orange #FFA640 r255 g166 b64 c0 m41 y83 k0

#FF9D01

#FFC480 r255 g196 b128 c0 m26 y55 k0

c0 m45 y100 k0

#FFE1BF r255 g225 b191 c0 m12 y25 k0

r255 g157 b1

PMS137

#FFB641 r255 g182 b65 c0 m32 y84 k0

#FFCE80 r255 g206 b128 c0 m20 y57 k0

#FFE7C0 r255 g231 b192 c0 m9 y26 k0

COLOR PALETTE | QAD BRAND BOOK | 8

TYPOGRAPHY The QAD font for all printed materials is Trade Gothic. This typeface is classic, simple, easy to read and conveys confidence. Only this font should be used for all text communication in materials. Commitment to this font will create a consistent and strong identity.

ALTERNATIVE TYPEFACES Other more widely available fonts can be used in place of Trade Gothic when creating or working on shared documents like PowerPoint, where Century Gothic can be substituted. Use Arial when there are limitations to consider, such as the Web or standardized word processing.

BOLD, ITALIC AND UNDERLINING Bold and italic styling may be applied as needed within body copy, but are used sparingly. Underlining may be used to demonstrate a Web link, but is avoided in all other cases.

Trade Gothic is the primary font associated with the QAD brand. This is Trade Gothic Light. This is Trade Gothic Oblique. This is Trade Gothic Medium. This is Trade Gothic Bold2. 0123456789

Century Gothic is the secondary font associated with the QAD brand. This is Century Gothic Regular. This is Century Gothic Italic. This is Century Gothic Bold. This is Century Gothic Bold Italic. 0123456789

Arial is the tertiary font associated with the QAD brand. This is Arial Regular. This is Arial Italic. This is Arial Bold. This is Arial Bold Italic. 0123456789

NUMBER OF FONTS / SIZES PER PIECE Trade Gothic is used whenever possible for communications. The number of fonts and type sizes are kept to a minimum to help maintain clarity and simplicity within a layout.

ÂŠ QAD MARKETING COMMUNICATIONS

TYPOGRAPHY | QAD BRAND BOOK | 9

QAD BRAND APPLICATIONS The QAD brand identity establishes a solid presence on the mediums we use to communicate. This includes stationery, signage, marketing materials, websites, mobile devices, and other media. Provided are examples that illustrates the coming together of all the building blocks we have discussed into a distinct asset of the QAD brand. A successful identity will be determined only by correct and consistent usage, as shown here.

QAD On Demand Cloud ERP Exclusively for Global Manufacturing

Automotive Life Sciences Configured Products Discrete Products Consumer Products Food and Beverage

ÂŠ QAD MARKETING COMMUNICATIONS

BRAND APPLICATIONS | QAD BRAND BOOK | 10

DIVISIONS OVERVIEW Need new content... or omit page entirely.

DIVISIONS OVERVIEW | QAD BRAND BOOK | 11

DIVISIONS - CEBOS CEBOS is a division of QAD Inc. CEBOS is a leading provider of enterprise wide quality management and management system standard software and services.

90 g135 b197

c67 m41 0 k0

PMS2718

255 g157 b1

c0 m45 100 k0

PMS137

Dark Orange

#FF8800

255 g136 b0

c0 m57 100 k0

PMS151

Black (and Gray)

#000000

The CEBOS logo consists of two colors: orange and blue-teal. A range of grays and also white can also be associated with the CEBOS brand.

The primary font for all printed DynaSys materials is Trade Gothic. Century Gothic is the secondary font Arial is the tertiary font.

#000000

#ACC3E2 r172 g195 b226 c31 m16 y2 k0

c75 m68 y67 k90

r0 g0 b0

#D6E1F0 r214 g225 b240 c14 m7 y1 k0

#414141 r65 g65 b65 c67 m60 y59 k46

#808284 r128 g130 b132 c52 m43 y41 k6

#BBBBBB r187 g187 b187 c27 m21 y22 k0

Dark Orange #FFB641 r255 g182 b65 c0 m32 y84 k0

#FF8800

#FFCE80 r255 g206 b128 c0 m20 y57 k0

c0 m57 y100 k0

#FFE7C0 r255 g231 b192 c0 m9 y26 k0

r255 g136 b0

PMS151

CONTACT

r255 g157 b1

c0 m45 y99 k0

#FFE1BF r255 g225 b191 c0 m12 y25 k0

c0 m32 y84 k0

#FFE7C0 r255 g231 b192 c0 m9 y26 k0

Blue

#5A87C5 r90

PMS 7462C

#FFC480 r255 g196 b128 c0 m26 y55 k0

#FF850D

#3277A6 r50 g119 b166 c82 m48 y16 k1

c0 m58 y100 k0

#5281B2 r82 g129 b178 c72 m44 y11 k0

r248 g156 b28

PMS 1375C

r128 g129 b132 c52 m43 y41 k7 PMS 877C

PMS 151C

#D06F43 r208 g111 b67 c15 m66 y82 k2

#636363

#DC8B48 r220 g139 b72 c12 m52 y 82 k1

c0 m0 y0 k61

#F7C542 r247 g197 b66 c3 m22 y86 k0

This is Trade Gothic Light. This is Trade Gothic Oblique. This is Trade Gothic Medium. #FDC98F r253 g201 b143 c0 m23 y47 k0 This is Trade Gothic Bold2. 0123456789 #FEE0BA r254 g224 b186 c0 m12 y28 k0

Century Gothic is the secondary font.

Gray (and Black)

r99 g99 b99

PMS 424C

Blue

Gray (and Black) #808184

r255 g133 b13

Trade Gothic is the primary font.

#FAB061 r250 g176 b97 c0 m35 y70 k0

This is Century Gothic Regular. This is Century Gothic Italic. #000000 r0 g0 b0 This is Century Gothic Bold. c75 m68 y67 k90 This is Century Gothic Bold Italic. 0123456789 #808284 r128 g130 b132 c52 m43 y41 k6

Arial is the tertiary font.

This is Arial Regular. This is Arial Italic. This is Arial Bold. This is Arial Bold Italic. #173450 r23 g520b80 123456789

#BBBBBB R187 g187 b187 c27 m21 y22 k0

#000000 r0 g0 b0 c75 m68 y67 k90

#0C253D r12 g37 b61

c96 m78 y43 k38

#414141 r65 g65 b65 c67 m60 y59 k46

c97 m80 y48 k53

#2F5070 r47 g80 b112 c88 m67 y35 k19

#BBBBBB R187 g187 b187 c27 m21 y22 k0

PMS 2965C

#3D6A93 r61 g106 b147 c82 m56 y24 k4

DIVISIONS - CEBOS | QAD BRAND BOOK | 12

ÂŠ QAD MARKETING COMMUNICATIONS #414141 r65 g65 b65 c67 m60 y59 k46

c100 m75 y18 k4

#F89C1C

k0 PMS137

r2 g80 b140

#FFA640 r255 g166 b64 c0 m41 y83 k0

Sharon Ward Senior Marketing #FFCE80 #FFC480 Director, Solutions c0 r255 g196 b128 r255 g206 b128 m45 c0 m26 y55 k0 c0 m20 y57 k0 sw7@qad.com y100 #FFE1BF r255 g225 b191 c0 m12 y25 k0

#02508C

#09649C r9 g100 b156 c93 m61 y15 k1

Orange

Light Orange If you have any questions regarding the CEBOS #FFA640 #FFB641 brand, please contact: #FF9D01 r255 g166 b64 r255 g182 b65 c0 m41 y83 k0

Orange

Blue

Black (and Gray) #83A5D3 r131 g165 b211 c49 m27 y2 k0

Light Orange

#FF9D01

TYPOGRAPHY

LOGO

Blue

#5A87C5

COLOR PALLETTE

#83A5D3 r131 g165 b211 c49 m27 y2 k0

DIVISIONS - DYNASYS DynaSys is a division of QAD Inc. DynaSys is one Blue of the leading European providers of collaborative #83A5D3 #5A87C5 r131 g165 b211 c49 m27 y2 k0 r90 Demand & Supply Chain Planning solutions.

LOGO

g135 b197 c67 m41 y0 k0

PMS2718

#ACC3E2 r172 g195 b226 c31 m16 y2 k0

#FF9D01 r255 g157 b1 c0 m45 y100 k0 PMS137

CONTACT

r255 g136 b0 c0

If you have any questions regarding the m57DynaSys y100 k0 brand, please contact: PMS151

Arnaud Hedoux Marketing Manager a4h@qad.com

r0 g0 b0 c75 m68 y67 k90

#808284 r128 g130 b132 c52 m43 y41 k6

#BBBBBB r187 g187 b187 c27 m21 y22 k0

#FF8800

#FFCE80 r255 g206 b128 c0 m20 y57 k0

c0 m57 y100 k0

#FFE7C0 r255 g231 b192 c0 m9 y26 k0

r255 g136 b0

PMS151

#FF9D01

#FFC480 r255 g196 b128 c0 m26 y55 k0

c0 m45 y100 k0

#FFE1BF r255 g225 b191 c0 m12 y25 k0

r255 g157 b1

PMS137

#808284 r128 g130 b132 c52 m43 y41 k6

#5A87C5 r90 g135 b197 c67 m41 y0 k0 PMS2718

r2 g80 b140 c100 m75 y18 k4 PMS 7462C

Orange #F89C1C

#FFC480 r255 g196 b128 c0 m26 y55 k0

c0 m45 y99 k0

#FFE1BF r255 g225 b191 c0 m12 y25 k0

r248 g156 b28

PMS 1375C

COLOR PALLETTE Orange #09649C r9 g100 b156 c93 m61 y15 k1

#808184

#FFCE80 r255 g206 b128 c0 m20 y57 k0

c52 m43 y41 k7

#FFE7C0 r255 g231 b192 c0 m9 y26 k0

r128 g129 b132

PMS 877C

#FAB061

#FF850D

g176 b97 The DynaSys logo consists of two c0r250 colors: m35 y70 k0orange r255 g133 and black. Primary colors used should be black and b13 #FDC98F #3277A6with gray used orange accent. c0 as an occasional r253 g201 b143 r50 g119 b166

c82 m48 y16 k1

TYPOGRAPHY #5281B2 r82 g129 b178 c72 m44 y11 k0

m58 y100 k0

c0 m23 y47 k0

PMS 151C

#FEE0BA r254 g224 b186

The primary font for all printed DynaSys materials is c0 m12 y28 k0 Trade Gothic. Century Gothic is the secondary font Gray (and Black) Arial is the tertiary font. #D06F43 #000000

r208 g111 b67 c15 m66 y82 k2

#636363 r99 g99 b99

r0 g0 b0 c75 m68 y67 k90

Trade Gothic is the primary font.

c0 This is Trade Gothic Light. m0 y0 This is Trade Gothic Oblique. k61 This is Trade Gothic PMS Medium. 424C #F7C542 r247 g197 b66 This is Trade Gothic Bold2. c3 m22 y86 k0 0123456789

#DC8B48 r220 g139 b72 c12 m52 y 82 k1

#808284 r128 g130 b132 c52 m43 y41 k6

#BBBBBB R187 g187 b187 c27 m21 y22 k0

Blue

Gray (and Black) #FFB641 r255 g182 b65 c0 m32 y84 k0

Century Gothic#0C253D is the secondary font.

#000000 r0 g0 b0 c75 m68 y67 k90

r12 g37 b61

#173450 r23 g52 b80 c96 m78 y43 k38

This is Century Gothic Regular. This#414141 is Century Gothic Italic. #2F5070 c97 r65 g65 b65 r47 g80 b112 m80 c67This m60 y59 isk46Century Gothic Bold. c88 m67 y35 k19 y48 k53 This is Century Gothic Bold Italic. PMS 2965C #3D6A93 #BBBBBB 0 1g187 2b187 3456789 r61 g106 b147 R187 c82 m56 y24 k4

c27 m21 y22 k0

Arial is the tertiary font.

Blue #414141 r65 g65 b65 c67 m60 y59 k46

#02508C

#FFA640 r255 g166 b64 c0 m41 y83 k0

Light Orange #FFA640 r255 g166 b64 c0 m41 y83 k0

#BBBBBB r187 g187 b187 c27 m21 y22 k0

ÂŠ QAD MARKETING COMMUNICATIONS

c75 m68 y67 k90

#414141 r65 g65 b65 c67 m60 y59 k46

Dark Orange

Black (and Gray) #000000

r0 g0 b0

#FFB641 r255 g182 b65 c0 m32 y84 k0

Dark Orange #FF8800

#000000

#D6E1F0 r214 g225 b240 c14 m7 y1 k0

Light Orange

Blue

Black (and Gray)

#83A5D3 r131 g165 b211 c49 m27 y2 k0

#ACC3E2 r172 g195 b226 c31 m16 y2 k0

This is Arial Regular. This is Arial Italic. This is Arial Bold. This is Arial Bold Italic. 0123456789

#D6E1F0 r214 g225 b240 c14 m7 y1 k0

DIVISIONS - DYNASYS | QAD BRAND BOOK | 13

(and Gray)

DIVISIONS - PRECISION SOFTWARE Precision Software is a division of QAD Inc. Precision delivers industry-leading transportation, global trade and supply chain management software to businesses around the world.

LOGO #414141 r65 g65 b65 c67 m60 y59 k46

Orange

7C5

PMS 7462C

#5281B2 r82 g129 b178 c72 m44 y11 k0

Orange #FFA640 r255 g166 b64 c0 m41 y83 k0

#F89C1C

#FFC480 r255 g196 b128 c0 m26 y55 k0

c0 m45 y99 k0

#FFE1BF r255 g225 b191 c0 m12 y25 k0

Orange

D01

#09649C r9 g100 b156 c93 m61 y15 k1

The Precision Softwarer2 logo is a registered g80 trademark and may not be altered in any way. The b140 colors chosen for the Precision logo evoke a sense #808284 #3277A6 c100 r128 g130 b132 r50 g119 b166 m75 of movement. Only fory18 use on light backgrounds. c52 m43 y41 k6 c82 m48 y16 k1 #BBBBBB r187 g187 b187 c27 m21 y22 k0

r248 g156 b28

PMS 1375C

CONTACT

#808184 r128 g129 b132 m43 y41 k7

#83A5D3 r131 g165 b211 c49 m27 y2 k0

#FF850D r255 g133 b13 c0 m58 y100 k0 PMS 151C

#636363

#DC8B48 r220 g139 b72 c12 m52 y 82 k1

c0 m0 y0 k61

#F7C542 r247 g197 b66 c3 m22 y86 k0

#FAB061 r250 g176 b97 c0 m35 y70 k0

#FDC98F r253 g201 b143 c0 m23 y47 k0

The font Eagle (Book, Bold, Black) is used with letterhead, business cards and envelopes.

#FEE0BA r254 g224 b186 c0 m12 y28 k0

r99 g99 b99

PMS 424C

#000000 r0 g0 b0 c75 m68 y67 k90

#808284 r128 g130 b132 c52 m43 y41 k6

#BBBBBB R187 g187 b187 c27 m21 y22 k0

Blue #000000 r0 g0 b0 c75 m68 y67 k90

c67 m60 y59 k46

Robert Clesi PMS 877C Partners Senior Manager, Alliance #FFE7C0 #BBBBBB r255 g231 b192 R187 g187 b187 rdp@qad.com c0 m9 y26 k0 c27 m21 y22 k0 © QAD MARKETING COMMUNICATIONS

The font Precise, which has been created solely for Precision is to be used when creating the logo type.

Gray (and Black)

If you have any questions regarding the Precision #FFCE80 #414141 Software brand, pleasec52contact: r255 g206 b128 r65 g65 b65 c0 m20 y57 k0

In marketing communications, the main colors used are white, blue and orange.

#D06F43 r208 g111 b67 c15 m66 y82 k2

Gray (and Black) #FFB641 r255 g182 b65 c0 m32 y84 k0

TYPOGRAPHY

Orange

Blue #02508C

COLOR PALLETTE

#0C253D r12 g37 b61 c97 m80 y48 k53 PMS 2965C

#173450 r23 g52 b80 c96 m78 y43 k38

#2F5070 r47 g80 b112 c88 m67 y35 k19

#3D6A93 r61 g106 b147 c82 m56 y24 k4

For the Precision collateral and website marketing, the main font used is Arial.

Arial is the web font. This is Arial Regular. This is Arial Italic. This is Arial Bold. This is Arial Bold Italic. 0123456789

DIVISIONS - PRECISION SOFTWARE | QAD BRAND BOOK | 14

QAD CONTACTS & RESOURCES If you have questions related to QAD branding, please do not hesitate to contact MarComm. By following this protocol, you can be sure that you are getting the most up-to-date and relevant answers to your questions — we are here to help! Ashley DeVan Senior Marketing Director a5d@qad.com Mark Hemmis Senior Graphic Designer m6h@qad.com Alex Kemp Marketing Program Manager iak@qad.com If you need a specific file — such as a PowerPoint template, logo, etc. — many of these items can be found on QAD Sales Resources or in the Marketing section of inside.qad.com. qad.com/sr inside.qad.com/portal/site/insideQAD2/Marketing/ If you require a file that does not appear to be hosted in either of these locations please contact MarComm and we will be more than happy to try and accommodate your request.

CONTACTS & RESOURCES | QAD BRAND BOOK | 15