4 minute read
Mass Elemental Brings Robust Offerings for Small, Midsize Operators
-Jeff Jackson
Mass Elemental Brings Robust Offering for Small, Midsize Operators
by Patrick Revere
JJeff Jackson and his St. Petersburg., Fla-based company of five employees are building something big for small to midsize manufactured home community owners.
That robust yet easy-to-use tool for managing sales and home inventories comes from Mass Elemental.
“It’s an affordable and accessible business management application used for tracking and reporting on leads, the sales cycle, the lifecycle of homes, maintenance schedules, budgeting, and communication,” Mass Elemental founder
Jeff Jackson said.
He brings manufactured housing industry experience from the community operations side as well as the tech solution side of the business. Mass Elemental has a client with 130 properties, one of his larger operators, and others with a single community.
“A big part for me was and is being involved with all the steps along the way,” Jackson said. “I understand the role and the goals of the community operators, from the sales staff up through leadership.”
The product, Elements, takes leads from multiple inputs and classifies, assigns, and tracks them to help optimize the sales process toward a successful outcome.
“When you log in you will see, for instance, that you have five new leads and two established leads that require attention,” Jackson said. “That’s easily enough done in a variety of ways by most sales tools, but as you grow your business you find that you’re managing hundreds of leads or 2,000 leads, it’s a bit more difficult.”
Elements provides a variety of interface configurations depending on who’s using the app, what their role in the company is, and what they’re trying to accomplish.
For instance, Jackson has implemented a category he calls “rainy day leads”. These leads are a relatively low-level priority, but Elements offers tools for engaging those prospects to find sales that are otherwise overlooked as part of managing the book of business, he said.
“When there are no appointments in the field, prospects sitting in front of you, and all of your scheduled contacts have been made, how are you going to make the best use of what remains in your day? In the end, we need to make every effort to match homes with homebuyers. We’re finding matches.”
Sales, Budgeting App that Manages Inventory Too
Getting new homes into a community is a complex and multi-layered process. It requires a great amount of capital and deserves a scrutinous amount of attention.
“It takes a lot of manpower to move in, manage those inventories, and sell those homes,” Jackson said. “The budgeting process has evolved into budgeting for manpower you can ill afford, and then whenever there is a change of direction you lose time and money all the more.”
Mass Elemental currently partners with operators in the 40-50 space property range to oversee how homes come in and to follow them through their lifespan, implementing a great amount of tracking, planning, and outreach for smaller operators.
“There is a lot of detail in this solution,’’ Jackson said. “There is a lot of value in being able to see all the things that affect a sale... that happen from the time you take in a lead. This is more than a snapshot. This is a full picture of the homebuying process.”
Elements is a SaaS (service as a software) product that integrates with MHVillage, Wordpress, Yardi, Rent Manager, Manage America, and many other platforms.
“Elements is a revolutionary software that is continuously filling voids in our industry. Jeff and his team are constantly adding new features that allow us to process data in the most efficient way,” Cobblestone Asset Management Vice President Coby Yudkowsky said. MHV
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