Prop Tech
There is a lot of value in being able to see all the things that affect a sale... that happens from the time you take in a lead.
-Jeff Jackson
Mass Elemental Brings Robust Offering for Small, Midsize Operators
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by Patrick Revere
Jeff Jackson and his St. Petersburg., Fla-based company of five employees are building something big for small to midsize manufactured home community owners. That robust yet easy-to-use tool for managing sales and home inventories comes from Mass Elemental. “It’s an affordable and accessible business management application used for tracking and reporting on leads, the sales cycle, the lifecycle of homes, maintenance schedules, budgeting, and communication,” Mass Elemental founder Jeff Jackson said.
22 | JULY / AUGUST 2021 EDITION
He brings manufactured housing industry experience from the community operations side as well as the tech solution side of the business. Mass Elemental has a client with 130 properties, one of his larger operators, and others with a single community. “A big part for me was and is being involved with all the steps along the way,” Jackson said. “I understand the role and the goals of the community operators, from the sales staff up through leadership.”
