Licensed States Coming Soon Coming Later
CONTENTS
In the dynamic landscape of the manufactured housing industry, the role of a housing consultant extends far beyond merely closing deals. To truly excel in this field, one must embrace the mantle of a professional consultant, dedicated to fostering trust, empathy, and long-term relationships with clients.
Are you keeping up in the digital marketing race for manufactured housing? In a digital age that waits for no one, the manufactured housing industry often finds itself lagging behind other segments and playing catch-up. This lag can be the thin line between getting a future homeowner on board or not getting one at all.
Floor plans, benefits, and features of the newest homes directly from the biggest manufactured housing builders in the industry.
VOLUME 7, EDITION 4 | 2024 JULY / AUGUST | MHInsider.com
PUBLISHER Patrick Revere | patrick@mhvillage.com
SENIOR GRAPHIC DESIGNER Merit Kathan | merit@mhvillage.com
CONTRIBUTING EDITOR George Allen | gfa7156@aol.com
EDITORS Dawn Highhouse | dawn@mhvillage.com, Sean Vichinsky | sean@mhvillage.com
CONTRIBUTORS Maria Horton, César Mascorro Jr, Justine Natalie, Vanessa Perry, Justin Schmid, Dallas Wong
COVER PHOTO Courtesy of Cavco Industries, Inc.
ADVERTISING SALES (877) 406-0232 advertise@mhvillage.com
EDITORIAL & GENERAL INQUIRIES Patrick Revere | 2600 Five Mile Road NE Grand Rapids, MI, 49525 (616) 888-6994 patrick@mhvillage.com
Hopefully You Take Time For a Summer Breather publisherFROM THE
This edition of the magazine each year is the one that makes me say “HOW did it get to be July already!”
The year goes by quickly, and we all need our own form of rest and relaxation — a reset.
And what better time! July is meant for sunshine beaches and ball games on the radio. At least part of it. The summer months are also great for homebuilding, expansion and renovation, hosting community gatherings, in fact, fulfilling the hospitality side of endeavors at campgrounds, marinas, and golf communities across the country.
Indeed, it feels that there is no time to lose.
So just like those ever-airborne beach balls at the shore, manufactured housing professionals must buoy the responsibilities of the myriad ways to serve the industry customers, including through finding the respite needed to be better yet in the months and years to come.
Kudos to making it halfway through 2024, and here’s to a great finish!
Patrick Revere is vice president of communications at MHVillage and publisher for the MHInsider magazine and blogs. His background is in print news, language, and communication.
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INDUSTRY happenings
Transactions
Two Manatee County Communities Change Hands
Country Lakes Village and Country Lakes Village II, manufactured housing communities near Palmetto, Fla., have been purchased by Capital Square in Virginia for an estimated $31.8 million. The age-restricted communities have about 450 homesites. The buyer owns at least three other communities in Florida.
Insurance Technology Company
Gains $13 Million in Funding
CoverTree, a firm specializing in manufactured home insurance solutions, has announced $13 million in funding. The company is committed to reshaping the home insurance sector by leveraging technology to offer modern and cost-effective insurance solutions. The funds raised will enable CoverTree to accelerate its mission of transforming the home insurance sector. The company plans to expand its product offerings, including the launch of Maple, a resident insurance management software, Bonsai, a binding and underwriting platform, and Sequoia, an automated underwriting and quoting system. The new funding was led by Portage and included investors AV8, Distributed Ventures, Detroit Venture Partners, Ludlow Ventures, and Annox Capital. “With the continually changing homeownership industry, we are excited to continue expanding our services to the growing manufactured housing industry: we believe this is the future of how all Americans will live,” said Adarsh
Rachmale, co-founder and CEO of CoverTree. “This investment is a testament to the value we bring to homeowners by redefining the insurance experience. With these funds, we will continue to innovate, expand our reach, and ultimately provide even more individuals with peace of mind through our high tech and accurate home insurance solutions.”
N.C. Community Sells for $12.8 Million
Cape Fear Village, a 183-homesite manufactured housing community in Fayetteville, N.C., has sold for $12.8 million. A local private investor sold the 92 percent-occupied property to Florida-based Duvalla Investments, LLC. Five Star Bank originated an $8 million loan for the acquisition. The transaction was arranged and reported by Marcus & Millichap. Senior Vice President Glenn Esterson represented the seller and found the buyer. Cape Fear Village is an all-ages community and includes 167 rented park-owned homes, two resident-owned homes, 13 vacant park-owned homes and one vacant homesite. The community has paved streets, off-street parking spots, playground area, clubhouse, recreational facilities, and a swimming pool.
Fayetteville, N.C. Portfolio Sells
Three manufactured home communities near Fayetteville, N.C. changed ownership in a deal brokered by Marcus & Millichap. The portfolio includes Pine Log in Lumberton, Pinewood Estates in Elizabethtown, and White Sands in Fayetteville. The properties have a combined 151 homesites
within a 35-mile radius and are situated on a combined 147.39 acres. No purchase price was reported.
Michigan Manufactured Housing Community Expands
Summerville Village, owned and operated by Four Leaf Properties, has sold out its second phase and is entering the third and final phase of community development. The property, in Mount Pleasant, Mich., will add 76 new homesites and offer five floorplans for residents and homeowners. The vision for Summerhill Village is an affordable community offering new homes and an exceptional lifestyle experience with amenities, community events, and resident connections. “The incredible success at Summerhill Village is centered around both our amazing, affordable homes and the resident lifestyle experience,” said Michael Callaghan, managing partner of Four Leaf Properties. “Summerhill Village has over 125 five-star reviews and won the national award for ‘Best Community of the Year 2023’. We couldn’t be prouder to launch our third and final phase.”
Factory Builder Gains Authorization in California
Boxabl, a housing technology company, has gained approval to sell its Casita homes in the state of California. The state, known for its challenging housing market, has increasingly turned to accessory dwelling units, or ADUs, as a solution to its housing crisis. The Casita is a fully equipped home that ships folded and is designed to unfold into a fully
functional dwelling in just a few hours. The design reduces construction time and cost, and minimizes environmental impact. The structure is 361 square-feet and has a kitchen, bathroom, living area, and sleeping area.
Style Crest Gains $105 Million in Credit from Citizens
Manufactured housing industry supplier Style Crest has announced its agreement with Citizens for a $105 million credit facility, which included a $75 million term loan and a $30 million revolving line of credit. Founded in 1970, Ohiobased Style Crest is a family-owned and -operated wholesale distributor and installer of building products, including heating, ventilation and air conditioning (HVAC), doors, windows, accessories, foundation coverings,and entrance systems, for the manufactured housing industry.
“We greatly appreciate the partnership with Citizens,” Style Crest Enterprises Owner and CEO Bryan Kern said. “Citizens is a trusted advisor who worked closely with our team to understand our needs and accelerate our growth by offering personalized advice and innovative products and solutions.”
Texas Lender Offers FHA Loans For Manufactured Homes
Capital Home Mortgage, a national provider of mortgage loans, has expanded its offerings to include FHA loans manufactured homes. "Leading the way in home financing, we recognize the value of creativity and flexibility in the current
real estate market," Capital Home Mortgage Business Development Manager Gerry Nicodemus said. "By expanding our services to include FHA loans for manufactured homes, we are not only addressing the needs of a changing market but also reinforcing our commitment to making homeownership accessible and affordable for everyone."
Personnel
Ginnie Mae President Steps Down
Alanna McCargo, president of Ginnie Mae stepped down in May. McCargo served in the Biden-Harris Administration as senior advisor for housing finance at HUD prior to her nomination to lead Ginnie Mae. “I thank President McCargo for her service to our country and at HUD,” HUD Acting Director Adrianne Todman said. “In her time at the agency, she has been a zealous advocate for housing affordability and ensuring a more equitable housing finance system. As President of Ginnie Mae, Alanna has helped expand Ginnie Mae’s reach in serving historically underserved communities and has been a champion for advancing market-driven initiatives that support mortgage programs across the government.” Ginnie Mae Principal Executive Vice President Sam Valverde is serving as acting president. He has served with McCargo for the past two years leading the agency through numerous critical initiatives and has spearheaded work in the global investment community to expand the value proposition of Ginnie Mae’s mortgage-backed securities program.
Industry Giving
Clayton Invests in Team Members’ Communities
Clayton, the largest off-site builder in the nation, is fulfilling its pledge to serve as a positive influence and give back to the communities where team members live and work. In 2023, Clayton and its businesses supported more than 250 local and national non-profit organizations, empowering thousands of families and hundreds of communities around the country. Additionally, Clayton team members invested 71,000 volunteer hours to support local communities and causes meaningful to them. Clayton published a paper that highlights its national partnerships. "In 2023, Clayton's nonprofit partnerships and team member volunteer efforts
reached significant milestones in positively impacting the lives of people and empowering communities. With a focus on affordable housing, sustainability, education and community enrichment, we aim to achieve even greater impact in 2024," said Susan Brown, Clayton's director of philanthropy.
Community Owner Reintroduces Scholarship Program
Yes Communities has announced the return of the Building Futures Scholarship Program for the 2024 academic year. The program, in its fifth year, is set to award a record total of $75,000 in scholarships, with each scholarship valued at $5,000, in effort to foster educational success throughout the communities nationwide. "We are thrilled to bring back the Building Futures Scholarship Program with increased scholarship amounts," said Karen Hamilton, COO at Yes Communities. "By investing in the educational aspirations of our residents and team members' children, we aim to empower them to achieve their full potential.”
In Memoriam
California Retailer Laid to Rest
Wally Pemper, owner of Blue Carpet Manufactured Homes in Fountain Valley, Calif., passed away April 8 at the age of 85. Mr. Pemper was one of the founders of the California Manufactured Housing Dealers Association and the reorganized California Manufactured Housing Institute.
Eventstrade shows
MULTI-STATE CONVENTION
Saturday, July 27 — Monday, July 29, 2024
Orange Beach, Ala. | Perdido Beach Resort
Join the Alabama, Louisiana, and Mississippi manufactured housing associations to explore valuable networking opportunities, attend banquets, educational seminars, and state-specific continuing education. Attendees can explore an upscale marina near the resort that offers deep-sea fishing, dolphin excursions, boutique shopping, a day spa, and local eateries. A round of golf is also nearby at a number of signature courses. Registration, exhibit, and sponsorship opportunities are available.
RV/MH HALL OF FAME INDUCTION
DINNER & CEREMONY
Monday, Aug. 19, 2024
Elkhart, Ind. | RV/MH Hall of Fame and Conference Center
The RV/MH Hall of Fame each year invites industry professionals, family, and friends to celebrate the recent lineup of hall of fame inductees. The event starts with a cocktail mixer, followed by dinner and the induction ceremonies. The hall in Elkhart details the careers of hundreds of RV and MH professionals, including a library, event center, and museums for each of the industries.
MH FACTOURY SUMMIT
Tuesday, Aug. 20 — Wednesday, Aug. 21
Elkhart, Ind. | RV/MH Hall of Fame and Conference Center and Northern Indiana Homebuilding Facilities
Two full days of factory tours and learning for retailers, community owner/operators, and vendors from around the
If you have an event or gathering you would like to have listed with MHInsider, please contact us at:
www.mhvillage.com/pro/manufacturedhousing-industry-trade-shows/
nation. Attendees will have the chance to come together to learn about the latest trends in product development, home building, management, finance, and sales.
SECO NATIONAL CONFERENCE OF COMMUNITY OWNERS
Monday, Sept. 16 — Thursday, Sept. 19, 2024
Atlanta, Ga. | Renaissance Atlanta Waverly Hotel and Convention Center
From industry panels, presentations, and roundtable discussions, to the mixers and professional exhibits, the SECO National Conference of Community Owners again seeks to improve on that fresh, compelling interaction. The event provides six display homes to tour from Cavco, Clayton, Skyline Champion, Legacy, and Live Oak. Manufactured housing professionals receive four days of high-level interaction, including educational seminars, panels, roundtables, fireside chats, and mini TED talks.
MHI ANNUAL MEETING
Monday, Sept. 23 — Wednesday, Sept. 25, 2024
Phoenix, Ariz. | Sheraton Wild Horse Pass
MHI’s largest membership meeting of the year provides an opportunity to stay current on housing marketplace trends and attend the board, committee, and division meetings. Visit www.manufacturedhousing.org/conference-meetings for more information.
Multi-State Convention
CREATES BEACHFRONT FAMILY FUN FOR ANNUAL MEETING
Outdoor Orange Beach photos courtesy of Alabama Tourism Department Hotel and interior shots courtesy of Perdido Beach Resort
In its 9th year, the Multi-State Convention again brings together association members from Alabama, Louisiana, and Mississippi for three days of business at the sun-splashed Perdido Beach Resort in Orange Beach, Ala.
The event in 2024 is July 27-29, and this year’s host is the Alabama Manufactured Housing Association. The associations each take a turn in the rotation hosting the gathering.
“The convention in 2024 carries the theme ‘Building the Future’ and will include a welcome event, banquets, educational speakers, and state-specific continuing education,” Mississippi Manufactured Housing Association Executive Director Jennifer Hall said. “There also will be entertainment including a beach bonfire, golf, fishing, cooking demonstrations, and events for children of members who come along for the trip.”
Alabama Manufactured Housing Association Executive Director Lance Latham said attendees appreciate the way the convention is structured because it consolidates a full region in one place.
Each of the state boards will meet Saturday, July 27 from 2-3:30 p.m. before welcoming the general membership for the weekend. Sunday is the recreational series with options for golf, fishing, or cooking, capped off by the beach bonfire for everyone. Monday is back to business with a sponsored breakfast, a general meeting, breakout sessions, and then reception and banquet. Tuesday, July 30 is continuing education for Alabama.
“We make the most of our time over the course of just a few days, with plenty of opportunity to gather, catch up, and meet new members,” Latham said. “Each state has its time together for development and training purposes, and for those who want to bring along the kids and extend the stay into a family vacation, there are some fun opportunities in a resort location like this.” MHV
Planning Starts Early for STELLAR LOUISVILLE SHOW in 2025
The Louisville Manufactured Housing Show, Jan. 15-17, 2025 at the Kentucky Exposition Center, is poised to continue its momentum after a successful 2024 event with even more display homes, exhibitors and manufactured housing professionals in attendance from all segments of the industry.
“We have already begun the planning process for an even bigger, better Louisville Show in 2025,” Midwest Manufactured Housing Federation President Eric Oaks said. “Our 2024 show was tremendously well received and we look forward to again delivering a great experience for attendees and sponsors alike."
The 2025 Louisville Show will mark MHVillage's second year managing the event.
“The feedback we received from everyone was overwhelmingly positive” MHVillage/Datacomp Co-President and Chief Business Development Officer Darren Krolewski said. "As we look ahead to 2025, our focus is on how we can continue to elevate the show and help shape it for the future."
In addition to a strong showing of community focused product, the show intends to expand its emphasis on the builder and developer markets, as well as encourage a greater percentage of ADUs and park models, Krolewski said. He and other organizers also are working on expanded educational offerings, and creative ways to expand on-site food and beverage options.
Manufactured housing professionals from across the country have been attending the show for more than 60 years. It is the industry’s annual launch to the new year for home sales, and an integral place for community operators and retailers to see, touch, and ask questions about the latest homes, products, and consumer trends.
The MMHF represents the industry for the states of Illinois, Indiana, Kentucky, Michigan, and Ohio.
In 2024, The Louisville Show counted more than 3,500 attendees, including seven builders that showed more than 40 homes from a dozen factories across the country. More than 120 product and service exhibitors set up shop and welcomed industry professionals.
“The Louisville Show in 2024 was one of the highest-quality home shows I’ve been around and 2025 is certain to build on that momentum, Louisville Show Chairman Byron Stroud remarked. "It’s going to be a great time to be involved in the event in preparation for what could be a surprisingly strong year for our industry,"
In addition to homes and service and supply exhibitors, The Louisville Show offers a robust series of educational seminars and expert panels. Industry topics and speakers will be announced in the months to come. For more information on The Louisville Show in 2025, including sponsorship opportunities, visit www.thelouisvilleshow.com. MHV
UNIVERSITY CONDUCTS RESEARCH to Measure Effects of the FORTIFIED® Standard on Manufactured Homes
By Patrick Revere
Researchers from Louisiana State University and the LSU AgCenter in Baton Rouge are exploring strategies to make resilient homes more affordable for Louisiana residents in a project funded by the U.S. Department of Housing and Urban Development.
The effort — using the previously established FORTIFIED® building standard — is led by a cross-campus, collaborative team of professors from industrial engineering, biological and agricultural engineering, and oceanography and coastal sciences. The goal is to collaborate with industry professionals to identify pathways and limitations to incorporating the standard and elevation criteria into the manufactured housing market.
“These homes help meet the need for affordable and resilient housing in underserved communities across Louisiana,” LaHouse Research and Education Center Assistant Director of Research Bin Mostafiz said. “This project will
help low-resource and underserved communities with sustainability, housing, and emergency recovery.”
The Louisiana State Hazard Mitigation Plan found that natural hazards will cost the state $50 billion by 2050, with wind and flood hazards making up the majority of this cost.
As severe weather raises home insurance costs and disrupts local economies, the need for cost-effective and resilient strategies in Louisiana is pressing.
One of the biggest barriers to homeowners incorporating more resilient features is the initial cost, but manufactured homes can reduce these costs without sacrificing safety.
FORTIFIED, a voluntary, code-plus building standard developed by the Insurance Institute for Business and Home Safety, has been rigorously tested and is shown to reduce damage from high speed winds, as well as wind-driven rain and hail. Additionally, opting to build to the FORTIFIED standard can reduce a homeowner’s wind insurance premium by more than 50 percent. »
Elements of the FORTIFIED Roof
• Stronger Edges
Roof damage often begins when wind gets underneath the roof edge and rips it away from the home. To help protect this vulnerable area, FORTIFIED requires specific materials and installation methods “including a wider drip edge and a fully adhered starter strip, that when used together create a stronger system.”
• Sealed Roof Deck
If wind rips off a roof covering, whether it’s shingles, metal panels, or tiles, the home is exposed to wind and water. FORTIFIED requires roof decks to be sealed to prevent this type of damage.
• Better Attachment
Rather than common smooth nails, FORTIFIED requires ring-shank nails, installed in an enhanced pattern, to help keep a roof deck attached to the home in high winds. The use of ring-shank nails “nearly doubles the strength of your roof against the forces of winds.”
• Impact-Resistant Shingles
The FORTIFIED standard provides a Hail Supplement for homeowners in hail-prone areas. Shingles must score Good or Excellent on the IBHS Hail Impact Ratings, which outperform standard Class 4 shingles when tested against realistic hailstones and will better protect a home from hail up to two inches in diameter.
The Silver standard adopts the roofing standard and adds structural integrity qualities to damage prone areas of a home, including chimneys, gables, other attached struc-
tures, and garage doors. The Gold standards provides the previously mentioned standards and requires an engineered continuous load path that is specific to an individual home. The load path ensures the roof is properly affixed to walls, and that weight on the walls is spread across the structure, with walls properly affixed to the foundation.
Research conducted at the LSU AgCenter LaHouse Research and Education Center has shown that implementing strategies from the FORTIFIED roof requirements reduced wind loss by up to 38 percent. FORTIFIED Silver standard elements decreased wind loss by up to 73 percent, and the FORTIFIED Gold standard reduced loss due to high wind by up to 80 percent.
This research will also look at reducing flood hazards for homeowners. Freeboard, additional elevation above the base flood elevation has been proven to reduce flood risk. Previous research from the LSU AgCenter found that raising a home two feet above the 100-year flood elevation level can reduce flood risk by 99 percent.
The overall goal of this project is to increase resilience of communities while maintaining lower costs for homeowners. In order to achieve this goal, the researchers have four main priorities. First, they will conduct research on trends and benefits of FORTIFIED and elevated homes in the manufactured housing market. Additionally, they will examine barriers and areas for improvement in the manufactured home supply chain as well as differences in life cycle costs between off-site versus on-site FORTIFIED and elevated manufactured homes. Lastly, the researchers will establish protocols to measure operational and cost efficiency.
“The project’s findings and tools can serve as a valuable resource for HUD researchers, policymakers and government officials, and industry partners, including construction professionals, guiding them toward the adoption of resilient construction practices,” LSU Industrial Engineering professor and project leader Isabelina Nahmens said. MHV
MHI is the only national trade organization representing all segments of the factory-built housing industry. MHI members include home builders, retailers, community operators, lenders, suppliers and affiliated state organizations. We are a trusted partner and industry leader that provides its members with a comprehensive range of advocacy, connections, education and engagement resources. Together, we are raising the bar and setting new standards of excellence.
Revolutionize MH Marketing
with tips from
‘How to Win with
Internet Marketing for Manufactured Housing’
By Dawn Highhouse
Are you keeping up in the digital marketing race for manufactured housing?
In a digital age that waits for no one, the manufactured housing industry often finds itself lagging behind other segments and playing catch-up. This lag can be the thin line between getting a future homeowner on board or not getting one at all.
In his book,“How to Win with Internet Marketing for Manufactured Housing,"Brandon Meek, an industry professional since 2007,, reveals new approaches to putting a community on the digital map and converting leads into buyers.
Winning Strategy for Online Success
Meek’s book emphasizes that it is crucial to coordinate different online tools and platforms to achieve desired marketing results. Marketing is a complex process that needs:
• Chat widgets for a convenient conversation
• Visible and easily accessed contact information
• Featured reviews and feedback
• Clear, detailed photographs and videos
• Fast loading
• Mobile-friendly design
• A clear, strong call to action
These features make a site easy to use so that it can be most effective in turning visitors into customers.
What is the Future of Digital Marketing in MH?
The author expects some big shifts in the industry marketing of manufactured homes. The marketing is becoming sharper and better organized. Ноwever, even though there’s a lot of chatter about AI in marketing, he reassures us it is actually here to assist us and nоt to take over the job of marketers. Моreover, he firmly believes that AI саn speed things up and bring new ideas.
Still, text messages remain the best way to communicate in a snap, while emails can create better connections with potential buyers. Quick conversations through chat widgets or social media plus fast responses are also critical. Having a robust online presence is more important than ever as people look for homes across various digital platforms.
How Can You Jumpstart Your Digital Marketing?
Create your home listings on main industry directories and sites, like MHVillage, that are visited by potential buyers who are already aware of the benefits of manufactured housing. Video marketing is another strategy that Meek recommends to increase exposure and generate leads For instance, record simple videos with a cell phone and use them to present available homes on social media platforms, especially YouTube. Remember to optimize them for local
search results and make them a part of any marketing campaigns that have already been launched.
Ready to Transform Your MH Marketing?
Meek's bооk encourages community operators and managers to improve their marketing tactics. It doesn’t matter if you're starting from scratch or want to enhance what you already have. The potential of digital marketing is incredible.
To take your marketing efforts to new heights and make a real impact,don’t miss the practical strategies from "How to Win with Internet Marketing for Manufactured Housing,"available for purchase on Amazon. MHV Dawn Highhouse has been in the manufactured housing industry for 25 years and is the vice president of customer experience at MHVillage. com. In her role, Dawn manages and implements strategic customer service, product development, and marketing initiatives.
ABOUT US
For over six decades, Triad Financial Services has earned the trust of borrowers, dealers, manufacturers, and lending institutions alike. Our unwavering commitment has enabled families to achieve their dream of homeownership.
Industry Veteran Honors the Work of Female Colleagues
By Maria Horton
In his invitation to the inaugural Cole Accolades Ceremonial, founder Barry Cole, a long-time community owner and insurance provider, acknowledged the “hundreds of luncheons” he’s had mainly with his male colleagues in the industry.
“Now I want to personally thank you and express to you how much you all mean to me, and especially what you all have meant to the MH industry,” Cole stated. “Recognition is deserving.”
On June 21, about two dozen women gathered at noon at the Park Club in Costa Mesa, Calif., to be honored for their years of dedicated service.
“You are among the many important achievers in the manufactured housing industry who I have either known and admired for a long time or who have helped me so much in
the short time that you are invited to a special VIP luncheon,” said in welcoming guests.
Festivities began with a champagne and tea mingle, followed by introductions of the approximately 30 professionals. Several of the honorees had prior engagements and were unable to attend, but all were honored.
After the introductions, a lunch and dessert was served. Cole also provided the honorees with a personalized gift, an inscribed silver serving tray. The appreciation for the recognition, the event, and the gift was apparent.
“I am proud to stand among outstanding women recognized for their achievements in manufactured housing,” Sherrie Clevenger, who works for Zywave, said of the honor. “It was a truly inspiring event celebrating important achievers and leadership in our industry. »
Inaugural Honorees at Cole Accolades Ceremonial
Elvia Alaniz, American Modern
Elizabeth Alex, Monarch Home Sales
Debbie Baldwin, retired Golden West Realty
Suzie Beed, retired finance
Cheryl Bohrer , U.S. Financial
Sherrie Clevenger, Zywave
Donna Cole, partner
Natalie Costaglio, Mobile Community Management
Debbie Custance, retired finance
Vicky Derieg, CMHE
Sheila Dey, retired WMA
Peggy Domasin, retired NU Trend Homes
Lauren Fischer, Fischer Investment Group (not in attendance)
Heidi Franzoni, Family Homes
Lesli Gooch, MHI (not in attendance)
Shela Holley, Triad Financial
Maria Horton, Newport Pacific
Joan Karsten, Golden West Realty (not in attendance)
Connie Lamphere, retired CMHI (not in attendance)
Kim Lear, retired CMHI (not in attendance)
Cindi Lilly, Santiago Financial
Sandi Marple, Claraben Homes (not in attendance)
Aimee Molsberry, Santiago Communities
Deann Pancheri, community owner (not in attendance)
Vicki Postolka, retired finance
Jamie Perez, CMHI (not in attendance)
Eva Raleigh, Lake Park Communities (not in attendance)
Belen Ramirez, Express Escrow
Regina Sanchez, WMA (not in attendance)
Margie Shook, retailer
Laura Slobojan, Star Communities
Cindy Su, Advantage Homes
Vickie Talley, Talley & Assoc./MHET
Jana Tobey, U.S. Financial (not in attendance)
From left, Elvia Alaniz, American Modern; Debbie Custance, retired finance; Cindy Su, Advantage Homes; Cheryl Bohrer, U.S. Financial; Barry and Donna Cole, of Manufactured Housing Insurance Services.
YES' NEWEST COMMUNITY, DWELLING AT NEW BRAUNFELS, HAS SUMMER OPENING
Yes Communities has opened its newest groundup development project, Dwelling at New Braunfels, in New Braunfels, Texas.
Dwelling at New Braunfels is set to redefine attainable housing in the region, addressing a critical need in the Texas housing market.
Yes Communities CEO Steven Schaub said Dwelling is an innovative manufactured home community that offers an exceptional living experience with modern amenities, attainable housing options, and a welcoming environment.
The grand opening celebration featured a ribbon-cutting ceremony, guided tours of the model homes, and an array of activities, including catered food, live music, and giveaways.
The grand opening welcomed the larger public, civic leaders, local businesses and the residents during the event today.
“This is a historic unveiling day as it is our first ground-up development that will provide the New Braunfels community with a new standard of attainable, quality living,” Schaub said. “Our goal is to create a thriving and vibrant neighborhood in the heart of Central Texas.”
Dwelling offers a range of amenities designed to enhance residents' lifestyles, including:
• Event Center: A modern, spacious facility for community events and private gatherings.
• Swimming Pool: A resort-style pool perfect for relaxation and recreation.
• Multi-Generational Playspace: A place for the entire community to gather and play.
• Fitness Center: A state-of-the-art gym equipped with the latest exercise machines.
• Pet-Friendly Areas: Designated spaces for pet owners to enjoy time with their furry friends.
• Dock and Pond: Pond dotted with native wetland plantings and surrounded by a loop trail that supports healthy lifestyles and creates touchpoints for residents to come together.
Dwelling offers a variety of home styles and floor plans to suit diverse needs and preferences, with competitive home prices. Each home is built with high-quality materials and energy-efficient features, ensuring long-term comfort, sustainability, and energy cost savings.
For more information on Dwelling at New Braunfels visit https://www.yescommunities.com/community/ dwelling-at-new-braunfels. MHV
EACH COMMERCIAL SOLAR PROJECT IS DESIGNED AND DEVELOPED IN-HOUSE, FROM START TO FINISH, BEGINNING WITH OUR PROPRIETARY SOLAR ENERGY ANALYSIS/AUDIT
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MITIGATE COMMERCIAL RISK: Leverage InsurTech Breakthroughs to Enhance Community Protection
By Dallas Wong
In the dynamic landscape of manufactured home communities, mitigating risk isn't just about safeguarding profits; it's about ensuring the integrity and longevity of the entire community. However, traditional insurance solutions often fall short in meeting the complex needs of communities, leaving property owners vulnerable to unforeseen liabilities.
The Importance of Tenant Legal Liability Coverage
At the core of effective community management is the ability to safeguard a property against liability risks — particularly those arising from resident actions. Incidents such as fires, water damage, and more can result in substantial repair costs and potential lawsuits. In many cases, residents may not possess adequate personal insurance to cover these liabilities, thereby shifting the financial burden onto the owners or operators of the community.
A Tenant Legal Liability (TLL) policy is designed to safeguard the interests of community owners/operators. It provides insurance coverage for the property where
a resident lives, protecting the community's investment. However, it's essential to note that TLL insurance does not extend coverage to residents themselves.
CoverTree’s Maple Program is a new, proprietary offering tailored to ensure that manufactured home community operators are not left vulnerable to these risks. The program protects against certain types of property damages to homes and community property caused by residents, providing a crucial safety net that helps maintain financial stability, operational continuity, and maintenance.
The Maple Program includes an innovative Tenant Legal Liability policy for communities combined with their proprietary risk management platform to automate the monitoring of resident insurance statuses across your portfolio. The Maple Program is tailored to bridge the gaps in insurance coverage and protect against the financial and legal ramifications of resident negligence. It offers a proactive approach to risk management that every property owner should consider.
AT THE CORE OF EFFECTIVE COMMUNITY MANAGEMENT IS THE ABILITY TO SAFEGUARD A PROPERTY AGAINST LIABILITY RISKS — PARTICULARLY THOSE ARISING FROM RESIDENT ACTIONS.
Key Benefits of TLL Coverage
1. Comprehensive Risk Management: TLL insurance policies have become a critical tool in the risk management strategy for many manufactured home community operators. The Maple Program specifically targets the risks posed by the negligence of residents, offering coverage that fills in where typical renters’ insurance might fall short, thus protecting investments and ensuring smoother operational management.
2. Cost-Effectiveness: The cost associated with recovering from tenant-caused damages can quickly escalate, particularly in densely populated communities. The program provides an economical solution by covering these potential expenses, reducing the need for extensive capital reserves to handle unexpected damages.
3. Enhanced Community Standards and Appeal: A community that is well protected and well managed attracts higher-quality residents, and retains them longer. By implementing a solution like CoverTree’s Maple Program, community operators can promote a safer, more responsible
living environment. This not only enhances the reputation of the community but also contributes to long-term resident satisfaction and retention.
4. Legal and Financial Security: TLL coverage shields operators from potential legal action that could result from tenant negligence, thereby safeguarding your financial and legal standing. A TLL policy will pay a claim before a commercial general liability insurance plan and will reduce the overall commercial risk, likely resulting in a discount on CGL.
Implementing Tenant Legal Liability Insurance in a Community
Integrating a TLL program into a community’s risk management plan requires a proactive approach. CoverTree specializes in collaborating with community operators to tailor the coverage options to fit specific needs. Here are a few steps to effectively implement and maximize the benefits of the Maple Program: »
Partnership: We formalize how we’ll work together. We determine needs and goals and create a custom program that works for the portfolio.
Lease Integration: Incorporate TLL coverage requirements into the leasing agreements. Create and distribute a privacy policy and notice to residents. Clearly communicate these requirements during the onboarding process to ensure understanding and compliance.
Data Collaboration: Share applicable resident data with CoverTree to initiate the TLL program. Residents and their insurance statuses will be available on an exclusive platform. And community operators get access to proprietary data dashboards to view a variety of metrics about residents and the associated insurance.
Education: Educate employees about the importance of resident insurance and how it protects the community and an employees role in running the community. Encourage team members to maintain personal homeowners or renters insurance so that they have coverage that protects their home and belongings.
For owners and operators of manufactured home communities, the introduction of Tenant Legal Liability insurance represents a strategic enhancement to risk management practices. By adopting the program, operators not only protect assets from unforeseen resident-caused damages but also improves the overall management and appeal of a community to investors. In an industry where reducing risk contributes directly to operational success and expansion capabilities, a robust approach to liability insurance is not just beneficial — it’s essential. MHV
Dallas Wong serves as the implementation manager at CoverTree Manufactured Home
Insurance where her dedication and expertise make an impact on the lives of more than 70,000 residents in 500-plus manufactured home communities across the nation. Through her work at CoverTree, Wong is securing futures and fostering peace of mind for community operators, individuals, and families.
Advanced Technologies to Simplify Water Submetering in Manufactured Housing Communities
By Justin Schmid
Water submetering for manufactured housing communities is increasingly important for fair cost recovery, leak detection, and conservation. A relative newcomer to the space is working on ways with innovative technology to transform the water submetering market.
Innovative Solutions for an Age-Old Challenge
Led by a seasoned team from the IoT (Internet of Things) space, Dune is solving traditional water submetering challenges with a new, disruptive approach. Patented technology accurately measures flow without any direct contact with water, eliminating the need for pipe-cutting or even shutting off the water supply in most cases. The non-intrusive approach eliminates the need for plumbers or highly-skilled labor, lowering property owner risk and reducing installation cost and tenant disruption.
Where traditional inline submeters have mechanical components that water flows through, the Dune solution is completely solid-state with no moving parts to wear out, making them immune to extreme weather damage.
Connected IoT Solution
From inception five years ago, Dune created an IoT-based solution where each meter connects directly to its cloudbased platform via cellular networks. Meters are read
remotely and usage data can be integrated with a third-party platform to further simplify monthly billing for tenants.
“Property owners and managers can monitor water usage data from anywhere,” said Dune founder and CEO Garo Sarkissian said. “This level of monitoring and control represents a significant advancement over traditional water submetering methods, which often rely on manual readings and can be prone to delays and inaccuracies.”
Leveraging machine learning to analyze usage patterns, the solution has advanced leak detection capabilities that can quickly identify problems, isolate the issue, and alert the property owner, manager, or any designated person when water-use anomalies appear.
As utilities and local governments continue to introduce measures and incentives to reduce water use, the adoption of innovative solutions is only going to increase.
The real-time detection picks up subtle use-cases in water patterns much in the same way a human ear »
can tell the difference between kitchen appliances and potential water problems.
“With advanced analytics, we are often able to isolate and identify the source of a leak,” Bruce Buchan, Dune’s co-founder and head of product and engineering, said. “For example, a leaking toilet has a distinctive data signature that differs from a ruptured pipe or other water-using appliance anomalies.”
This real-time data also provides a way to proactively maintain a community. Property managers can address potential issues before they escalate, reducing the likelihood of significant water damage and the associated costs, which may even be leveraged to lower insurance premiums.
Continuous Innovation
Dune recently improved its submeter design, further simplifying installation, expanding compatibility, and enhancing durability. Additionally, with more processing power and integrated sensors, the solution offers new features and capabilities sought by the market.
The new streamlined enclosure includes an integrated clamp with an additional tamper-proof mechanism that enhances security.
“The new integrated clamping mechanism is ground-breaking,” Buchan said. “It literally makes installation a snap.”
Further optimized for long-term durability and harsh outdoor environments, the new package boasts a rigorous IP-67 rating. This standard validates the design has a high degree of immunity from both dust and moisture ingress, which provides more options for installation, even below grade.
With enhancements to its patented water flow sensing technology, compatibility has been expanded enabling a single submeter variant to work across a broader range of pipe sizes and types. Coupled with more processing power and optimized battery management, the new submeter is designed for expanded functionality and an even longer service life.
“Dune has always relied on its customers for inspiration,” Sarkissian added. “For example, even though our meter is not susceptible to freezing, we added a temperature sensing feature that can alert residents, property owners, and managers when pipes become dangerously cold. With advanced leak detection, we will quickly catch a pipe bursting but it’s a lot better for everyone if an issue can be avoided altogether.”
The Right Time for Water Submetering
Increasing water costs and the growing emphasis on water conservation are driving demand for advanced submetering solutions. As utilities and local governments continue to introduce measures and incentives to reduce water use, the adoption of innovative solutions is only going to increase. Driven by leak detection and real-time alerting requirements, some municipalities already offer rebates specifically for technologies that reduce water use and waste, which can significantly offset the initial cost for deploying qualified solutions. MHV
Justin Schmid is the executive vice president and COO for Dune. He has 30-plus years of experience in technology and the wireless IoT space. He has run businesses with complete P&L responsibilities at multiple public companies and has deep domain-ar ea experience in sales, marketing, business development, product management, customer success management, and operations.
January 15-17, 2025
The Louisville Show has drawn manufactured housing professionals together for over 60 years. By attending the year’s first major event you can:
Network with over 3,000 industry professionals that attend the show
Discover the latest home trends and innovations from the industry’s leading manufacturers
Learn about products and services from more than 100 exhibitors and connect with key decision makers
How to Streamline the Income Verification Process for Manufactured Home Sales
By Vanessa Perry
Determining if a potential resident meets the criteria to live in a community can be a painstaking process, but it doesn’t have to be. Gone are the days of traditional income verification practices when an applicant had to provide several documents to prove financial status. Not only can these documents — pay stubs, W-2 forms, income tax returns, bank statements — take time to track down, but they can also include inaccurate information and have the potential to be altered. This can lead to higher eviction rates and decreased NOI in the long run. Further, it’s very time-consuming for property managers and staff to thoroughly review and approve financial documents for every application.
Benefits of an Automated Income Verification Process
Income verification is an essential step for all property management companies.
“This critical component of the resident screening process enables companies to make informed decisions based on accurate financial data,” Business Development Manager Mike Niebauer said. “That’s why many communities are transitioning to automated income verification methods. This typically involves technology that quickly collects financial information from each applicant’s financial institution. The benefits of using automation in place of an intensely manual process are clear and far-reaching.”
Increase Accuracy and Speed
Automated verification processes can increase the accuracy of the information since the data is coming directly from a bank, credit union, or other lender. As a result, documents no longer need to be manually verified and human error is reduced. This can help operators make better decisions for a community, and in minutes rather than several days or weeks.
Reduce Fraud Capability
Migrating to an automated verification process also delivers greater confidence in the validity of the data. Because the records come straight from a verified source, the likelihood of receiving falsified documents or inflated income to qualify for a home is greatly diminished. Moreover, the process helps identify reliable prospects and may reduce the likelihood of late payments and costly evictions in the future.
Lessen Potential Friction
housing professionals to operate with confidence and make educated decisions for a community. Further, this helpful tool provides a user-friendly solution for applicants to submit their bank statement snapshots for review.
GONE
While requesting financial records from prospective residents is a necessary part of the screening process, it’s not the most pleasant conversation to have when there are questions or concerns about the provided documents. An automated approach eliminates a source of friction in the application process so that a community manager can focus on the most important task — welcoming a new resident to the community.
ARE THE DAYS OF TRADITIONAL INCOME VERIFICATION PRACTICES
WHEN
AN APPLICANT HAD TO PROVIDE SEVERAL DOCUMENTS TO PROVE FINANCIAL STATUS.
The process involves three easy steps:
Step One: Send the Prospect a Secure Link
Once the process is started, Rent Manager will automatically send the applicant a secure link via text or email message.
Step Two: The Applicant Provides Bank Account Information
Using the provided link, the applicant logs into their bank account, grants permission for access, and chooses which accounts to include in the account snapshot.
Step Three: View the Applicant’s Banking Activity
Once the process is finished, a read-only report of the applicant’s recent financial activity is sent to the Rent Manager system for you to review.
Income Verification Solution in Rent Manager
Rent Manager property management software aims to deliver all the resources needed to efficiently manage a community. To better equip manufactured housing professionals in navigating the leasing process, Rent Manager partnered with consumer reports and verification services provider AmRent to streamline income verification efforts. With its new feature, powered by AmRent, customers can safeguard and simplify the resident screening process without leaving the software. Quickly and securely obtain insight into an applicants’ financial status by reviewing bank transactions, and track deposit and payment trends.
Compatible with more than 10,000 financial institutions, income verification in Rent Manager enables manufactured
Rent Manager’s new income verification feature can help identify the right applicants for a community and is a great addition to a community’s resident screening strategy. MHV
Vanessa Perry is a content developer for London Computer Systems, a developer of busi ness-critical software whose flagship product is Rent Manager property management software, a fully customizable program with features including a double-entry accounting system, short-term rental resources, metered utilities tools, home asset tracking capabilities, intuitive mobile apps, more than 450 insightful reports, and an API that integrates with the best proptech providers on the market.
HOW TO USE HUBSPOT FOR HOME SALES, INVENTORY MANAGEMENT
Advanced Technology Allows Manufactured Housing Professionals to Create Inventory Objects
By Justine Natalie
In manufactured housing, technology continues to shape how properties are marketed, managed, and sold. At the forefront of this evolution, HubSpot is more than a sales and CRM offering. For industry purposes it also is a comprehensive tracking tool for home inventory, new home setups, and home remodels.
By integrating these functionalities seamlessly, retail sales operations in communities or home sales centers can transform the way operators in the manufactured housing industry to better connect with their customers.
The Latest Version of HubSpot — Create an Inventory Object
At the core of this transformation is HubSpot’s Sales Hub Enterprise version, which enables the creation of custom objects and the association of these objects to build a robust ecosystem tailored to the specific needs of manufactured housing operators.
One standout feature is the ability to connect every piece of park-owned inventory to its corresponding community, allowing for the aggregation of essential data such as Fund, Division, Region, City, State, and Community Manager directly into the inventory object.
This level of integration goes beyond traditional CRM functionalities, allowing operators to gain deeper insights into their inventory and customer interactions. One notable success story lies in the seamless association of new or existing contacts in HubSpot with the homes they express interest in. Whether it’s through the company website, phone calls, drive-up visits, or targeted Facebook ads, the sales team can effortlessly match potential buyers with their preferred homes.
While this process currently involves manual intervention, Dynamic MH Solutions is actively exploring HubSpot plugins to automate the contact-to-inventory association, streamlining operations and enhancing efficiency. By linking contacts to specific pieces of inventory, operators can access a wealth of data that informs decision-making processes.
For instance, identifying which homes generate the most interest provides invaluable insights into customer preferences. Is it the size, price, location, or condition of the home that drives interest? By dissecting these patterns, operators
IN ADDITION TO REVOLUTIONIZING CUSTOMER INTERACTIONS AND SALES PROCESSES, WE ARE ABLE TO EXTEND THE POWER OF HUBSPOT TO STREAMLINE THE MANAGEMENT OF NEW HOME SETUPS AND USED HOME REMODELS WITHIN MANUFACTURED HOUSING COMMUNITIES
can fine-tune their strategies, whether it’s ordering new homes, allocating resources for remodeling existing ones, or determining optimal price points for the market.
The ability to harness data in this manner empowers operators to make informed decisions that drive business growth and customer satisfaction. Dynamic MH Solutions is committed to partnering with operators to optimize their HubSpot environments, tailoring them to unique needs and maximizing their potential.
Detailed Records of Specific Objects
In addition to revolutionizing customer interactions and sales processes, we are able to extend the power of HubSpot to streamline the management of new home setups and used home remodels within manufactured housing communities. Utilizing custom inventory objects, operators can meticulously track the entire process of
setting up a » new home, from initial lot preparation to final installation. This includes detailed records of the various tasks and resources involved in readying the lot for the new home, ensuring a smooth transition for both operators and residents. Moreover, Dynamic MH Solutions has developed a robust system for tracking the complexities of remodeling used homes
within MH communities. By creating a comprehensive framework within HubSpot, operators can efficiently manage every aspect of the remodeling process, from planning and budgeting to execution and completion. This level of granularity empowers operators to enhance the value of their properties while providing residents
with upgraded living spaces that meet their evolving needs.
By leveraging HubSpot beyond its traditional CRM functionalities, operators can unlock a wealth of insights that drive smarter decision-making and elevate the customer experience. The combination of HubSpot’s robust capabilities with Dynamic MH Solutions’ expertise in reshaping technology in the manufactured housing industry provides the ability for owners and operators to streamline operations and enhance customer support.
Justine Natalie is the co-founder and owner of Dynamic MH Solutions, launched in July 2021 to specialize in manufactured housing industry consulting, third-party management of communities, and HubSpot development of sales operations. With a bachelors of science from Colorado State University, Natalie brings a strong educational background and a wealth of experience in her role as a small business owner. She has spent the last eight years working in different aspects of the manufactured housing industry and with a strong focus on sales operations, training, HubSpot development and administration, and overall business management.
HubSpot allows the user to track the process of providing a new home, from ordering and finance details through utility hookup and occupancy.
UMH PROPERTIES, INC.
A PIONEER IN MANUFACTURED HOUSING
• $2.1 billion in total enterprise value
As a publicly traded REIT (NYSE:UMH), we have been providing quality a ordable housing since 1968. Our portfolio provides high pro t margins, recession resistant qualities, reliable income streams and the potential for long-term value appreciation.
• 136 communities, 25,800 homesites, 2 joint venture communities containing 363 homesites, 11 states
• Housing approximately 22,000 families
• 7,800 total acres, 3,800 acres in Marcellus and Utica Shale regions Awarded 2024 Manufactured Home Community Operator of the Year by the Manufactured Housing Institute For more information, visit www.umh.reit or contact ir@umh.com
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BEYOND SALES
The Art of Being a Professional Housing Consultant
‘Embrace the mantle of professionalism and redefine the standard of excellence’
By César Mascorro, Jr
We've all been there – that dreaded moment when a simple shopping excursion turns into a high-pressure sales pitch, leaving us feeling manipulated and dissatisfied. Whether it's a pushy car salesman or an overly assertive retail associate, encountering a self-serving salesperson can quickly sour the entire shopping experience. In the housing industry, where major investments and life-changing decisions are being considered, the stakes are even higher. That's why the distinction between a professional housing consultant and a run-of-the-mill salesperson is more crucial than ever. In the dynamic landscape of the manufactured housing industry, the role of a housing consultant extends far beyond merely closing deals. To truly excel in this field, one must embrace the mantle of a professional consultant, dedicated to fostering trust, empathy, and long-term relationships
with clients. In this article, we delve into six key steps that take us on the transformative journey from salesperson to consultant, exploring how a commitment to trust, empathy, and integrity can redefine the client experience and elevate the standards of professionalism in the housing industry.
1. Cultivating Trust and Empathy
A professional housing consultant understands that building trust is paramount in establishing lasting relationships with clients. This goes beyond simply pitching a home; it involves actively listening to clients' needs, concerns, and aspirations. By demonstrating genuine empathy and understanding, consultants can build connections based on mutual respect and trust, laying the foundation for fruitful partnerships. »
The transition from a salesperson to a professional housing consultant requires a mindset shift toward enhancing the customer buying experience by building trust, prioritizing client needs, and committing to continuous improvement.
2. Commitment to Continuous Improvement
In an ever-evolving industry with the housing market being what it is, complacency is the enemy of progress. A professional housing consultant is committed to continuous improvement, constantly seeking ways to enhance their knowledge, skills, and expertise. This may involve staying informed of industry trends, participating in training programs, or seeking mentorship opportunities. By investing in personal and professional growth, consultants not only elevate their own capabilities but also enhance the value they bring to clients and the company alike.
3. Prioritizing Client Needs
While closing sales is undoubtedly important, a professional housing consultant places equal emphasis on serving the best interests of their clients. This means taking the time to understand clients' unique circumstances, preferences, and financial constraints. Consultants should offer personalized solutions tailored to meet clients' specific needs, even if it means steering away from a particular home or deal if it’s not in the best interest of the client. By prioritizing client satisfaction and well-being, consultants foster trust and loyalty, paving the way for long-term success.
4. Integrity and Transparency
Professionalism in the housing industry is synonymous with integrity and transparency. Consultants must conduct themselves with honesty, integrity, and transparency at all times, adhering to ethical standards and industry regulations. This includes providing accurate information, disclosing relevant details, and managing expectations realistically. By upholding these principles, consultants not only earn the trust of clients but also safeguard the reputation of the company they represent.
5. Balancing Client and Company Interests
While serving clients' needs is huge, a professional housing consultant must also balance these interests with those of the company. This requires striking a delicate balance between achieving sales targets and acting in the best interest of clients. Consultants should seek win-win solutions that benefit both parties, fostering a mutually beneficial relationship built on trust and transparency. By aligning client satisfaction with company goals, consultants contribute to the overall success and reputation of the organization.
6. Embracing the Role of Advisor
Ultimately, a professional housing consultant transcends the role of a mere salesperson to become a trusted advisor and advocate for their clients. This means offering valuable insights, guidance, and support throughout the home buying process, from initial consultation to post-sale service. Consultants should empower clients to make informed decisions by providing comprehensive information, addressing concerns, and offering expert advice. By assuming this advisory role, consultants become indispensable partners in their clients' journey toward homeownership.
Overall, the transition from a salesperson to a professional housing consultant requires a mindset shift toward enhancing the customer buying experience by building trust, prioritizing client needs, and committing to continuous improvement. By embodying qualities such as integrity, empathy, and transparency, consultants elevate their role from transactional to transformational, fostering longterm relationships and driving sustainable success for both clients and the company. It's time to embrace the mantle of professionalism and redefine the standard of excellence in the manufactured housing industry sales culture. MHV César Mascorro, Jr is the president and founder of Manufactured Home Sales Mastery, LLC which is a manufactured home sales consulting and training company. César has been in the residential housing industry since 1993 and specifically manufactured housing since 2009. César has served in the capacity of housing consultant, operations manager, and general manger for both independent and corporate retail sales locations in Texas.
THERE’S AN EASIER WAY TO FIND ACQUISITION OPPORTUNITIES
With detailed rent, occupancy and community attributes for nearly 200 markets nationwide, Datacomp has the information the manufactured housing industry relies on to locate and evaluate opportunities. Get the insights you need in today’s competitive market and continue to grow your portfolio with confidence.
Cavco The Cumberland 2,300 square-feet with 1,150 per unit
A member of Cavco’s Anthem series, designed for versatility, flexibility, and livability.
As the first nationally available HUDapproved manufactured duplex home, Cavco’s Anthem series exemplifies the commitment to combat today’s affordable housing crisis. Designed for maximum flexibility with virtually endless configurations, the Anthem duplex can fit the widest range of housing applications.
Providing increased density and revenue for communities, hospitality, student housing, assisted living and even landowners and homeowners looking to generate rental income, the Anthem is limited only by your imagination.
• One, two, and three bedroom interchangeable floor plans
• Multiple interior/exterior designs
• Flexible configurations for patios, porches and garages
• Nicely appointed standard interior finish out
• Diverse customization and upgrade options
• ENERGY STAR® certified
1,860 square feet 3 bed and 2 bath
Tennessee-based company aims to provide manufactured home collection with high-end design, energy efficiency.
Clayton, one of the nation’s largest factory homebuilders and a Warren Buffett-held company, debuted its new Encore series homes at the annual Berkshire Hathaway Shareholders Meeting in Omaha, Neb., in May.
Encore is billed as “the most elevated line of modern manufactured homes offered by Clayton” and features valuable options for the homebuyer including a variety of regional design aesthetics, the company stated.
Notable Enhanced Features from Encore
• French doors
• Glass cabinets
• Pendant lighting
• Quartz countertops
• Tile backsplash
• Free standing tub
• Full glass and tile showers
“Encore blends expert craftsmanship and design personalization with energy-efficient features that can save homeowners money over the lifespan of their home,” Clayton’s National Production Manager Mike Comparato said. We are excited to offer a home line to our customers that integrates the latest high-end trends in interior design while continuing to deliver on our promise of energy-efficient, attainable homeownership.”
Champion Homes Model 1464H2151
853 square feet per unit, each with 2 beds, 1 bath
Duplex Homes offer a multifaceted solution to provide housing affordability, stimulate economic growth, support eco-friendly initiatives, promote social equality and more.
Introducing Model 1464H2151, our stylish duplex floor plan designed for modern living and convenience. Each unit features two comfortable bedrooms and a well-appointed bathroom.
Step outside to enjoy a large, private, covered porch for each unit. This duplex offers a perfect blend of functionality and charm, making it an excellent choice for families and investors alike.
The spacious kitchen includes an island with a sink, perfect for meal prep and entertaining. The open-concept living room flows seamlessly from the kitchen, creating an inviting space for relaxation and gatherings.
This floor plan is ideal for land lease community placement, private property sites, family and multi-generational living, senior housing, lifestyle rental homes, investor-owned homes, workforce housing, and educational and institutional living. It offers versatility, affordability, and efficient land use, and caters to various needs, from multi-generational living to investment opportunities, while providing modern, spacious, and energy-efficient living environments.
MANUFACTURED HOUSING INDUSTRY HISTORIANS
By George Allen, CPM Emeritus, MHM-Master
The late Otto Wantuck, former owner of San Diego-based Amcorp Financial Services, writing in the now-defunct Manufactured Home Merchandiser in 2000 described five market cycles in the industry dating back to 1950.
It got me thinking, just who have been the official and unofficial historians of the manufactured housing industry? There’ve been but two official historians in my recollection, the late Dr. Carlton M. Edwards, and the now-retired Al Hesselbart. One of the unofficial historians is Alan Wallis, author of 1997’s “Wheel Estates, ‘The Rise & Fall of Mobile Homes’”.
Edwards wrote and self-published the 365-pages tome “Homes for Travel and Living” in 1977 and covers expansive territory as an insider to the HUD-code manufactured housing industry. In 1994, Edwards self-published his “History of the Recreation Vehicle and Manufactured Housing Heritage Foundation, Inc.” chronicling the period from 1972 through the early 1990s.
All three books are archived in the RV/MH Heritage Foundation’s extensive library in Elkhart, Ind. And Edwards is an enshrine of the hall.
During his long business and academic career, Edwards was an independent retailer, land developer,
OTHER THAN SOME PUBLISHED CORPORATE HISTORIES HOUSED IN THE RV/MH HALL OF FAME LIBRARY, THERE ARE TOO FEW HISTORIES OF OUR INDUSTRY AND REALTY ASSET CLASS.
and in the 1950s and ’60s, founder and director of the Mobile Home Education Program at Michigan State University. Early in his career , as a consultant to the Mobilehome Craftsmens Guild in about 1958, he developed the GOLD SEAL program, forerunner of the HUD code of 1974 and ’76.
Hesselbart, for 20 years was on staff at the RV/MH Hall of Fame as historian and librarian. His knowledge of the histories of RV and MH came from extensive reading, collecting and archiving photographs as well as statistics germane to both businesses. Hesselbart frequently attended RV rallies, corporate events, and annual meetings. He also went on one trip to China where he gave public lectures describing recreational vehicles and manufactured housing in the U.S.
He authored two books, archived in the library at the RV/ MH Hall of Fame: “The Dumb Things Sold…Just Like That” and the “RV Capitol of the World”. Both are available from Amazon. Hesselbart received the prestigious RV/MH Spirit Award in 2017, and today assists in writing the rest of the history of the RV/MH Hall of Fame.
Other than some published corporate histories housed in the RV/MH Hall of Fame library, there are too few histories of our industry and realty asset class. That’s why I’m listing and describing some of the 15 autobiographies (excluding some covered in previous writings) that sketch personal and corporate histories beginning in the mid-1970s through 2021.
• Kristian Jensen, Sr., authored “A Danish American” during the 1970s, but there’s no front material providing that information. K. Jensen was a Danish immigrant, tells his classic Horatio Alger story of success as a
(then) mobile home park portfolio owner/operator. He, in 1972, was one of the first enshrinees in the RV/MH Hall of Fame. His book is available to read, only at the RV/MH Hall of Fame library.
• John Crean co-authored with Jim Washburn “The Wheel & I” describing the founding of Fleetwood Enterprises, now owned by Cavco. Crean was inducted into the RV/MH Hall of Fame in 1985. The carved leather-covered book with gold gilded edges is available casebound for purchase at Amazon.
• “The Life & Times of B.M. Vukovich” is a family-produced photo-based autobiography that chronicles the personal adventures and business career of the late Borislav “Boro” Vukovich. He too was an immigrant to the U.S. and achieved the “American Dream” via owning and operating land-lease communities. His life story, like that of Kris Jensen, is available only in the RV/MH Hall of Fame library.
• Harrell Cohron and Darrell Cohron, with grandson Matt Cohron, authored “The Trailer Twins”. The twin brothers, now deceased, are RV/MH Hall of Fame enshrinees. And their portfolio of land-lease communities in Indianapolis, as well as an independent retail center, continue to be managed by the Cohron family.
• Mike Conlon’s “Unconventional Wealth” is oft viewed as being part one of his life story. His firm’s portfolio of communities operates out of North Carolina. Given Conlon’s relatively young age, part two should make for an interesting read when and if it becomes available. »
• Matthew Jenkins, DVM, was a U.S. Air Force officer, veterinarian, portfolio owner/operator, interim president of Tuskegee University, and noted philanthropist. His autobiography, “Positive Possibilities: ‘My Game Plan for Success’” was published in 2017 and is available at Amazon.
• Jim, Ralph and Jeff Scoular of South Dakota in 2018 co-authored “Leap of Faith, ‘The Story of an Industry, a Family, & Unmovable Values’”. All three generations participated in writing this family and corporate story. Ralph and Jim, father and son, are RV/MH Hall of Fame enshrinees. The book is available only from the RV/MH Hall of Fame store.
• George O’Leary’s “The O’Learys of Beechwood” traces the O’Leary
family history from the penal times to the War of Independence and beyond, with memories of life and career from County Tipperary in Ireland to Tucson, Ariz. O’Leary developed land-lease and recreational-vehicle communities in the upper Midwest and in Arizona. A reading copy of this autobiography is available in the RV/MH Hall of Fame library.
All the autobiographies just described are archived in the library at the RV/MH Hall of Fame in Elkhart, Ind., along with a few other more wellknown industry histories. Historic exhibits of recreational vehicles and manufactured housing on display there are well worth visiting, too. To learn more about this facility and the
“highest honor in MH & RVs”, visit the RV/MH Hall of Fame website. MHV
George Allen is a nonfiction author, internet blogger, and magazine columnist with expertise in manufactured housing and land-lease communities. He also is a retired lieutenant colonel of U.S. Marines, with a combat tour in the Republic of Vietnam and service during Desert Storm. Read his autobiography, “FromSmittyAlpha6 to MHMaven” available via www. educatemhc.com, and also his “Chapbook of Prayer” and “Chapbook of Business Management & Wisdom” as well as other interesting titles. Allen can be reached at gfa7156@aol.com, (317) 881-3815 & GFA c/o Box # 47024, Indianapolis, IN. 46247.
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