MARKE TING / DESIGN TRENDS
You Never Get a Second Chance to Make a First Impression Why Your Online Reputation is Becoming the Only Reputation That Matters By Darren Krolewski
N
o one is exactly sure who first shared the cautionary phrase, "you never get a second chance to make a first impression," but truer words were never spoken. Whether you attribute it to Oscar Wilde, Will Rogers or Head & Shoulders, one thing is certain: the impression you make online is more important to your business than ever. In today's digital-centric marketplace, nothing shapes first impressions quite like online reviews. »
MARCH / APRIL 2021 EDITION • MHINSIDER.COM | 53
