Mia Renee.miarenee2423@gmail.com.9515205429
Customer
My Target customer lives in New York. She is 24 years old and mature beyond her years. She lives in her own apartment with her Kitten. She doesnt drive. She studies communications and fashion, and works at a fashion magazine firm. My girl is
Fall 2015 collection
Young Designer Market: High End Age: 20-40 Figure: Slim to Average smart, dorky, whimsical, chic, Look: clean chic and a well-rounded person. she is able to hold intelligent conversations and tell great jokes. She is the perfect girl next door that know how to dress like a woman in charge. She is odd and unique in many ways and you’ve never met anyone quite like her.
Pricings: Tops: $600-$900 Dresses: $800-$1,000 Pants: $600-$900 Skirts: $500-$700 Jackets: $1,050-$2,000
Colorstory for this season used is focused on neutrals along with black details. Fabric selection are wools, cottons, and most importantly leathers. Leather is the main factor and fabric that ties all the groups together . Mia Renee.miarenee2423@gmail.com.9515205429
competitors
competitors share a similar choice in colorstory, fabric, silohuettes and price range
Trend Forecast
Mia Renee.miarenee2423@gmail.com.9515205429
“what’s life without some whimsy?” ~Dr. Sheldon Cooper
brand board Mia Renee.miarenee2423@gmail.com.9515205429
Brand Mission Statement
“supplying customers with stylish, clean, artistic fashion that will frame and enhance their unique and odd personalities. To provide for the girl who wants a disguise to brighten herself, not hide herself”
I will always be an artist. I just discovered a new canvas.
~Mia Renee
Design Philosophy: Mia Renee made in USA
“My design philosophy will be ‘oddly carefree.’ I want to
capture the raw essence of life’s oddities. The things that make us unique and different. My designs will focus on comfort and clean. My designs will not overpowering and overbearing. The will capture and frame my customers odd and unique personalities.” Mia Renee.miarenee2423@gmail.com.9515205429