2019 Black History Month Issue-Legacy South Florida by miamediagrp

MONDAY, JANUARY 28, 2019

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MONDAY, JANUARY 28, 2019

CELEBRATE BLACK HISTORY MONTH • FEBRUARY 2019

Black History Is American History “Seize the opportunity to honor the too-often neglected accomplishments of black Americans in every area of endeavor throughout our history.” –President Gerald Ford, 1976

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EDITOR’S NOTE

We’re reminded of the sacrifices of our ancestors like Sojourner Truth, an outspoken advocate for abolition, temperance and civil and women’s rights in the nineteenth century. We’re reminded of the roads that were paved for journalists like myself, thanks to Max Robinson, the first Black network news anchor in the late 70s. As Oscar season approaches, we’re reminded of actor Hattie McDaniel, the first Black to win an Academy Award in 1939.

4. PALM BEACH COUNTY MAYOR’S REPORT By Mack Bernard PALM BEACH REPORT By Ann Marie Sorrell 6. BROWARD REPORT By Barbara Sharief POLITICS By Chris Norwood 8. PALM BEACH URBAN LEAGUE By Soulan Johnson CAREER, LEADERSHIP & DEVELOPMENT By Mary Davids 10. ENTREPRENEUR Attorney Zedrick Barber Stands as Advocate for Justice By Janiah Adams

To be honest, I don’t necessarily go out of my way to celebrate Black History Month. Yes, it’s an honor for the world to acknowledge the achievements and milestones of African Americans for 28 straight days.

Locally, we’re reminded of the contributions of legends such as D.A. Dorsey, a real estate mogul who became South Florida’s first Black millionaire. Then there’s Dr. James Sistrunk, Broward County’s first Black physician, whose name is stamped on street signs that will lead

you right through Fort Lauderdale’s thriving Black business district. The list goes on and on. It is evident that African Africans have made vast contributions to this country and to South Florida. But this is something I, personally, study, celebrate or ponder almost every day of the year. So when it’s come to Black History Month, at least for me, it’s business as usual. But I’d be remiss if I didn’t take this opportunity to remind those of you, regardless of your race, that Black history—which happens to be a part of American history—matters. Russell Motley Legacy Editor-in-Chief rm@miamediagrp.com

12. COVER STORY Sistrunk Boulevard Strives to Return to Its Former Glory By Isheka Harrison 14. SOCIAL MEDIA By Tracy Timberlake

VITAS® Healthcare honors the accomplishments of all black Americans this February. We give special thanks to our African American employees for everything they do for our patients, their families and our hospice teams.

BUSINESS REPORT By Beatrice Louissaint 16. SPECIAL TO LEGACY Dr. Richard Payne - One of a Kind, Yet One of Us

By Stanley Zamor 18. Broward College Welcomes Hill Harper to Speaker Series By Russell Motley New Book Highlights Historical Impact of ‘The Miami Times’ By Legacy Staff

800.93.VITAS • VITAS.com

Subscribe to and view the digital version of Legacy Magazine And view additional articles at http://bitly.com/legacymagazines Facebook: Facebook.com/TheMIAMagazine Twitter and Instagram: @TheMIAMagazine #BeInformed #BeInﬂuential #BlackHistoryMonth

By Diane Deese of VITAS MEDIATION/ARBITRATION

19. LEGACY BRIEFS

Dexter A. Bridgeman CEO & Founder Shannel Escoffery Director of Operations Karla Cohen Designer

Russell Motley Editor-in-Chief Yanela G. McLeod Copy Editor Joe Wesley Cover Photo

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Member of the Black Owned Media Alliance (BOMA)

CREDO OF THE BLACK PRESS “The Black Press believes that America can best lead the world away from racial and national antagonisms when it accords to every one regardless of race, color or creed, full human and legal rights. Hating no person, fearing no person, the Black Press strives to help every person in the firm belief that all hurt as long as anyone is held back.”

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PALM BEACH COUNTY MAYOR’S REPORT

MONDAY, JANUARY 28, 2019

Small Business Disparity Study Prompts Positive Change

By Mayor Mack Bernard The Board of County Commissioners commissioned a Disparity Study in 2014 to assess whether there was disparity in the utilization of Minority and Women-Owned Business Enterprises in contracting with Palm Beach County. The study was conducted by Mayor Mack Bernard Mason Tillman Associates Ltd. and examined five years of contracts for each of the following industry segments: construction, professional services, and Consultants’ Competitive Negotiation Action, and non-CCNA. The study was finalized and accepted by the board on December 19, 2017. The study revealed that despite the county’s rigorous race and gender-neu-

tral program, significant disparity was found in the award of county contracts to African-American and Asian-American certified Small Business Enterprises. Hispanic-American certified SBEs were underutilized, although not at a statistically significant level, and minorities and women experienced statistically significant underutilization on all county prime and subcontracts. On October 16, 2018, the Board of County Commissioners of Palm Beach County adopted the Equal Business Opportunity Ordinance, creating the County’s Office of Equal Business Opportunity, which establishes a Small, Minority and Women Business Enterprise Program. In part, it set forth the following policy: the County shall use its best efforts to ensure that all segments of its business population, including, but not limited to, small, local, minority, and women-owned businesses, have an equitable opportunity to participate in the county’s procurement process,

prime contract, and subcontract opportunities; no business shall be excluded from participation, denied benefits of, or otherwise discriminated against, in connection with the award and performance of any contracts with the county on the grounds of race, color, national origin, religion, ancestry, sex, age, marital status, familial status, sexual orientation, gender identity or expression, disability or genetic information. Effective January 1, the EBOO became effective in direct response to the adoption of the ordinance and here are some of the highlights: • A mandatory SBE participation goal of 20 percent on all county contracts • The creation of a goal-setting committee to review past participation and availability of minorities and women seeking to do business with Palm Beach County • An Affirmative Procurement Initiative plan, which is designed to encour-

age equitable utilization and greater participation of certified S/M/WBE business at both the prime and subcontractor level, and • No processing fee for certification, recertification or modification of applications. The OEBO has held several certification workshops in anticipation of the new program and will continue to offer “lunch and learn” and evening workshops to better equip the small business community in their efforts to do business with Palm Beach County and to provide in greater detail the services available to them through the OEBO. Their efforts remain to increase the participation of small, minority and women owned businesses in the procurement of goods and services on county contracts. To learn more about the programs and services offered by the OEBO, call 561-616-6840 or visit www.pbcgov.com/ oebo.

PALM BEACH REPORT

PBC Caucus of Black Elected Officials Rises with 40 Members

By Ann Marie Sorrell Palm Beach County now boasts 40 black elected officials from 17 governing bodies including the cities of West Palm Beach, Riviera Beach, Boynton Beach, Delray Beach, Royal Palm Beach, Haverhill, Belle Glade, South Bay, Pahokee, PBCBEO Founder Lake Worth, Addie Greene. Mangonia Park, and West Lake; Palm Beach County Commission, School District of Palm Beach Board, Palm Beach County Port Commission, Florida State Senate, and the Florida House of Representatives. This is the largest number of black elected officials in the County’s history

and does not include elected judges, which adds two more elected officials, bringing the total to 42. Where can these elected officials gather for camaraderie, sharing of experiences and best practices, training, and collaboration on community initiatives that impact the County’s black and minority communities? Currently, the answer is nowhere. However, on February 23, the Palm Beach County Caucus of the Black Elected Officials will swear in nine newly elected officers. The ceremony will be an invitationonly luncheon, which will mark the PBCBEO’s first event since the organization went idle. A once vibrant organization, which hosted its prestigious annual celebration, and awarded more than $20,000 per year in four-year scholarships to graduating high school seniors, somehow, seemingly disappeared overnight. In 2017, the PBCBEO, which once had more than two dozen members, had none. Monies in bank accounts were

not accessible by former members, and students who were promised scholarships were not receiving them, all occurring at one of the most critical times in America’s political history. The last board of officers allegedly placed the organization in disarray, which caused infighting, accusations of mismanagement and misappropriations of funds, and distrust among its membership. Despite the challenges and dysfunction, its founder, Addie Greene, continued to fight for the organization’s survival and revival. In 2003, Greene, a Palm Beach County commissioner at the time and former state representative, founded the PBCBEO to promote black leadership, train elected officials on how to navigate legislative systems, and award scholarships. The PBCBEO started with 27 black elected officials who became a powerful and effective voice for minorities in Palm Beach County. Its membership

included the Honorable Judge Edward Rodgers, civil rights pioneer and the county’s first black judge, who died at age 91 in October 2018. Its first sold-out gala was held at the luxurious Palm Beach Four Seasons with the support of the late famed local attorney, Robert Montgomery (who supported many causes and charities impacting African Americans in PBC for more than 20 years until his death). Each year, the PBCBEO awarded more than 20, $1,000 four-year scholarships to graduating seniors. Greene, who now serves as the organization’s registered agent, hopes that the new leadership will bring a new vision, ideas, lots of energy and will not only take the organization back to the prestige it once held, but will also become the entity in the county that is actively seeking, training, mentoring, and growing Palm Beach County’s black leadership for generations to come.

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BROWARD REPORT

MONDAY, JANUARY 28, 2019

My Family History Is Black History By Commissioner Dr. Barbara Sharief Black History Month is a time to honor those who paved the way to the freedoms we have today. I was fortunate to have the living knowledge of black history as I grew up here in South Florida. My family, on my Commissioner mothers’ side, Dr. Barbara Sharief was freed slave farmers in Mariana Florida. Picking cotton and tobacco encompassed their entire day. Education was considered last on their list of daily activities. My grandmother, Bertha, grew up in the Deep South. Her recollections

POLITICS

of growing up in Florida through the years of segregation, desegregation and extreme racism taught me just how much our ancestors and forefathers have gone through to get to this point. Hearing that whites at that time denied blacks the rights to education sparked and energized many in my family to become educators. My mother and aunts talked about being called the “N” word daily when attending school, and the fights that occurred because of people spitting on them or hitting them unprovoked. Completing high school was an accomplishment in their time. Completing college was near impossible because of costs and impediments of blacks attending. My father, James, grew up in Montgomery, Alabama and attended segregated schools. He got as far as the ninth grade. Because of his family circumstances, he was forced to work

bagging grocery, and cleaning offices and stores. His recollections of brutal beatings and the lynching of several of his childhood friends really affected his view of the world. My father was determined to make a better life for us. He worked long hours and became an entrepreneur of a very lucrative women’s clothing business. He would place so much emphasis on the importance of education and how that was the only way to guarantee our financial security in life. My paternal grandmother, Lizzie, would visit frequently during my childhood. She and her brothers and sisters grew up on farms in areas of Alabama where slavery was supposed to be abolished but still existed. She spoke of the maiming of hands and feet that occurred as a result of slaves trying to escape or refusing to do what their plantation owners told them

to. She often cried when she spoke of her childhood and how she was denied the opportunity to go to school. She spoke of what she called “hand me down clothing” because nothing was thrown away and there were so many children in need. She said she wore her shoes with holes in the soles because the little pay her parents received was not enough for food, let alone to buy shoes. I couldn’t imagine living like this today. This is my family’s history and it’s black history. I take nothing for granted. I teach my children to honor our ancestors by taking full advantage of every educational or advancement opportunity in their life. Additionally, I have taken it upon myself to collect African-American memorabilia to keep our history alive to preserve the struggles so those that come behind me can remember.

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Fort Lauderdale CRA

on the Move! Smitty’s Wings

Miami Dolphins Break Racial Barrier in Coaching and Management

By Christopher Norwood Black History Month is a time for America to pause and highlight the contributions of African-Americans in American history. The great historian Dr. Carter G. Woodson in the 1920s, founded “Negro History Week” (precursor to Black History Month). He pressed for Norwood schools to use “Negro History Week” to demonstrate what students learned all year. As with the fictional Jabari people in the hit film “Black Panther,” Woodson believed that to move forward, you have to have a strong adherence and respect for the past. This is why the Jabari had a

deep moral conscience. In that spirit, the Miami Dolphins crossed a barrier and is poised to do something unprecedented. By the time of this publication, it is expected that the Miami Dolphins will hire Brian Flores, defensive coordinator of the Patriots, as its 13th head coach and the franchise’s first African-American coach (who also has a Latin American background). Flores was born in Brooklyn to Honduran parents from the coast of Trujillo, home of the Garifuna, a distinct group of people with African origin. In the era of the Black Lives Matter to resistance to the national anthem by Colin Kaepernick, the Miami Dolphins elevated Chris Grier to general manager, hired former Bills national scout Marvin Allen as assistant G.M., as well as former Lions and Colts head coach Jim Caldwell as assistant head coach. All of them African-American, all of them deserving.

According to the Institute for Diversity and Ethics in Sport, 94 percent of NFL franchise owners and 75 percent of head coaches are white. With no Black owners and only a handful of head coaches, the NFL players are 70 percent African-American men. For these reasons, we all should take a minute and recognize that this is a special moment in the professional industry of sports. Black History is being made in Miami and it goes far beyond just February and is way more than Football. Woodson received a Ph.D. from Harvard in 1912, when most AfricanAmericans lived and worked in segregated communities. He authored The Negro Professional Man and the Community (1934) to discuss class and occupational stratification within the Black community. Using a sample of 25,000 doctors, dentists, nurses, lawyers, writers, and journalists, he examined

income, education, family background, marital status, religious affiliation, club and professional memberships, and the literary tastes of Black professionals. Woodson, like many Americans who came of age during the Progressive Era, believed that education was a catalyst for social action and social change. He believed the history of African people in Africa and in the Americas would inspire. Declared Woodson in a speech at Hampton Institute in the 1920s: “We have a wonderful history behind us. ... If you are unable to demonstrate to the world that you have this record, the world will say to you, ‘You are not worthy to enjoy the blessings of democracy or anything else.’

Christopher Norwood is the spokesman for the Democratic Black Caucus of Florida.

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PALM BEACH URBAN LEAGUE

MONDAY, JANUARY 28, 2019

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Obama’s Historic Election Did Not Defeat Racism

By Soulan Johnson The brainchild of noted historian Dr. Carter G. Woodson, since 1976, every United States president has officially recognized February as Black History Month. Other countries around the world, including Canada and the United Kingdom, also devote a month to celebrating black history. President Barack Obama To me, the best way to celebrate this Black History issue is to honor one of the most significant and iconic figures in modern history - former President Barack Obama. Obama, of Illinois, became the first African American to be elected president of the United States, defeating Sen. John

McCain of Arizona on November 4, 2008, with 365 electoral votes and nearly 53 percent of the popular vote. Born in 1961 to a white mother from Kansas and black father from Kenya, Obama graduated from Harvard Law School and was a law professor at the University of Chicago before launching his political career in 1996, when he was elected to the Illinois state senate. In March 2004, he shot to national prominence by winning the U.S. Senate Democratic primary in Illinois. That July, he gained further exposure when he delivered the keynote address at the Democratic National Convention in Boston. Obama became a viable challenger to the early frontrunner Sen. Hillary Clinton of New York, who he outlasted in a grueling primary campaign to claim the Democratic nomination in early June 2008. As a person of color and Philippine decent, Obama’s election and presidency

gave me a reason to feel optimistic about the course of the nation. He proved possible what people from minority communities could previously only imagine. Yet the barriers of racism, social, and economic inequality were still well intact and magnified daily. The new president was gifted a task that was doomed from the start. By virtue of being the first black man to occupy the Oval Office, the expectation of many was that he would somehow absolve the United States of its racist history. One president could not dismantle centuries of American white supremacy in only eight years. Amidst a different set of condemnation, Obama did accomplish many of his platform items. He issued reform on same sex marriage, created the Affordable Healthcare Act, prohibiting insurance agencies from denying patients with pre-existing conditions; reduced the unemployment rate to the lowest it had been in over 11 years,

worked to stabilize gas prices, and avoided major scandal. In 2016, he granted 562 commutations, more than any individual president in nearly a century. He ended the War in Iraq, and led the successful mission to eliminate Osama bin Laden in 2011. Obama turned around the U.S. auto industry, leading to an infusion of $62 billion in federal money into the ailing GM and Chrysler. Even in his optimism, Obama conceded that, although “race relations are better than they were 10 or 20 or 30 years ago” the hurdles of racism still have yet to be cleared. “Race remains a potent and often divisive force in our society that we must work together to change.” Until then keep fighting the good fight - and do unto others as you would have them do unto you. Soulan Johnson is vice president of Development and Marketing for the Urban League of Palm Beach County Inc.

CAREER, LEADERSHIP & DEVELOPMENT

Be More Productive and Less Busy in 2019 By Mary V. Davids Productivity requires discipline, and discipline means you’ve created a habit. If you’ve ever intentionally created a habit, you know it is no easy task. According to U.S. News, about 80 percent of people who create New Year’s resolutions Mary V. Davids never reach their annual goals. We start off strong, but somehow near March we’ve become “too busy” to execute our well-intentioned life goals. To make sure your resolutions sticks this time, add these strategies to your to-do list: 1. Break goals into bite-size

chunks. The issue with giving yourself the entire year to reach your goal is that you grant yourself the grace of having a year to do it. Work backwards from your annual goal. Determine what you need to do every day, week, and month to reach your goal. 2. Celebrate your wins every day. Lack of motivation is the peril of good intentions. Give yourself kudos for the progress you make, no matter how small. Any bit of progress towards your goal is productivity. Focus on what you accomplished during the day instead of beating yourself up about of what you did not. This helps end your day on a positive note. 3. Limit your to-do list to 3 items daily. Creating an extensive to-do list can be counterproductive, especially if you’re a procrastinator. You can end up becoming so overwhelmed by all the

things on the list that you do nothing at all. Shrink your list to three must-do items a day. If you complete at least one, you’ve had a good day. Add the one(s) you didn’t complete to the top of tomorrow’s list. 4. Stop blaming time for everything.There is always enough time in the day. Time isn’t the issue, priority is. Set a timer for the things you absolutely need to get done. This is a simple, yet very effective trick when you can’t afford to slack off or get distracted by all the other things you need to do. Oprah never had more than 24-hours in the day. If she can do it, so can you. 5. Hold your “YES” to a higher standard. Whatever you say “yes” to, make sure you’ve considered how your commitment will impact your personal goals. A simple yes (because it’s the nice thing to do) can turn into a time-draining

nightmare. Ask for time to think before you commit. 6. When in doubt, pivot. Don’t allow yourself to get caught up in busy work. Give yourself the freedom to question your process or adjust your routine when you don’t see progress. Be careful when seeking strategy from others. Some people will try and guilt you into staying on a sinking ship. Commitment isn’t just doing the same thing consistently. Commitment is knowing you will reach a desired outcome because of your effective process.

African Presence 2019 16th Annual Art Exhibition

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Feb. 8-MaR. 3 Alvin Sherman Library Adolfo and Marisela Cotilla Gallery

nova.edu/blackhistory Mary V. Davids is an executive career and leadership development coach and owner of D&M Consulting Services, LLC. For career tips and advice visit www.marydavids.comor email info@ marydavids.com.

Sponsored by NSU’s Division of Public Relations and Marketing Communications. Artwork on loan from, and curated by, NSU Art Museum Fort Lauderdale.

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ENTREPRENEUR

MONDAY, JANUARY 28, 2019

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Attorney Barber Stands as Advocate for Justice

Attorney Zedrick Barber II is currently representing the family of Jeffrey King, a man who was killed by a Brightline train in early 2018.

At just 32 years old, Attorney Zedrick Barber has high profile cases under his belt and is the managing attorney of The Barber Firm, LLC.

By Janiah Adams Attorney Zedrick Barber II has been challenging authority since he was a high school student. “We had a dress code at my high school that was very vague and limiting in what we could wear,” he said. “So looking at that and being confused as a teen, I often pushed the envelope to almost make a point that if you’re going to make limitations for what we can wear, they need to be specific.” Of course, Barber remained respectful to those in authority over him. “As a student, you kind of had to do what adults told you to do,” he explained. “So it was my way of saying I’m young and I can respectfully articulate my concerns about the things that I think limit me.” Barber believes it was at that moment that he grew the desire to challenge authority and stand up for those who didn’t have a voice.

train on Jan. 17, 2018. Investigators say he pedaled his bicycle around the pedestrian gates of a railroad crossing in Boynton Beach, FL. “Those people are hardworking people, who happen to have an encounter with Florida East Coast Railway that could have been prevented by them simply updating the mechanisms along their railroad crossing,” Barber said. Another case involves police brutality in Broward County. “The police departments have procedures and regulations, and we have a constitution in Florida and as a country as a whole,” he said. “When those rights that we all have under the constitution are somehow violated, I think it’s incumbent upon every lawyer, be it Black or otherwise, to challenge those who violate those rights,” he added. Barber said he often receives comments about his age, sometimes

That’s what Barber does as founder of The Barber Firm, LLC in West Palm Beach. At 32, he has high profile cases under his belt and more to come. Barber graduated from Florida A&M University with a bachelor’s degree in political science, then obtained a law degree from the same university. After graduating, he engaged in a case that showed him the power of law. “Essentially, a church was promised certain compensation for being moved and the [Palm Beach School Board] failed to provide it,” Barber said. “I was interning with Brown & Associates and I was able to watch Attorney Michael Brown fight for those who didn’t have much of a voice at the time.” After gaining much experience from Brown & Associates, Barber started The Barber Firm. He has a few cases on his desk. In one case, he’s representing the family of Jeffrey King, a man who was killed by a Brightline

occurring when he enters the attorney security line at courthouses.“When they find out I’m an attorney, they typically have something to say that you’re so young, and it’s rare to see a young Black lawyer to come through this line,” he said. Although Barber appreciates the recognition, it doesn’t make him happy. “I know they have that pride more often times than not because we don’t see it as often as we should,” he said. “I wish there were more people my age with the background and community I’m from in the same position.” As Barber continues with his work, his aim is to give a voice to those who need it most. “When you see wrong, you should speak on it,” he said. “I think, ‘who is in a better position to help these people out?’ If I’m in the position to help them out, that’s exactly what I want to do.”

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COVER STORY

Sistrunk Boulevard Strives to Return to Its Former Glory

Solar-powered street lights line the Sistrunk Boulevard neighborhood.

A customer makes an order at Pleasure of the Sea, 1900 NW 6th St., along Sistrunk Boulevard’s business district.

By Isheka N. Harrison Fort Lauderdale’s Sistrunk Boulevard is steeped in Black History, including the man after whom it is named. Dr. James Sistrunk was the first black physician to practice in the city and co-founded Provident Hospital, Broward County’s first hospital for Blacks, with his with his business partner Dr. Von D. Mizell, in 1938. Described on the Fort Lauderdale History and Multicultural Heritage website as the “historical heartbeat of Fort Lauderdale’s oldest Black community,” Sistrunk was once a thriving epicenter for people of color. Records show the earliest black settlers in Broward County migrated from the Bahamas, Georgia and South Carolina to work on the railroads. During segregation, Blacks in Fort Lauderdale lived west of the tracks and were banned from crossing over to the eastside after dark. This led Sistrunk to become Black Fort Lauderdale’s main street and cultural hub. In addition to Provident, this area

was home to churches, a newspaper, shops, a theater, restaurants, a vibrant nightlife, and more. Like most thriving Black communities in America, when segregation ended, Sistrunk Boulevard greatly declined due to blight, poverty, crime, and violence following diverted public funding to white communities, the consequence of commercial development and highway expansion, an exodus of Black professionals, and gentrification over the years. In recent years, much progress has been made as city leaders, residents and the Fort Lauderdale Community Redevelopment Agency have been working diligently to restore the historic area to its former glory. Sheryl Dickey – the founder, president and CEO of Dickey Consulting Group, a public relations and project management firm located along the Sistrunk Corridor – is one of those residents. She also owns Midtown Commerce Center, the building that houses her firm,

which is focused on providing small businesses and residents with A surge of building projects along Fort Lauderdale’s Sistrunk professional growth, Boulevard is evidence that this African-American corridor is booming. entrepreneurship, retraining, skill business and thrive … there’s no place building, as well as STEM and arts else the young people that are coming up opportunities. will be able to see that happen,” Dickey Since Dickey moved to Fort said. Lauderdale in 1992, previously The official name of the working with the city as the economic revitalization project by the CRA is development director, she has been the Sistrunk Boulevard Infrastructure immersed in the community and Project, which has invested millions in invested in its success. She has seen it bringing beauty back to Sistrunk. For change over the years and said Midtown Dickey, the currency of hope is just as Commerce grew out of a push by the important. CRA to fund community redevelopment “If there isn’t anybody around that offered residents the aforementioned as examples and people that can be opportunities. pointed to who are not just working According to Dickey, it’s important for somebody, but in fact are able to Sistrunk be revitalized so that older provide jobs for folks, there’s no hope,” African Americans can set an example said Dickey. “These are some of the that gives the younger generation hope. ways that hope gets realized – Black entrepreneurship, training, skill sets and “If we don’t retain the history of other opportunities.” knowing what it took to own your own

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SOCIAL MEDIA

MONDAY, JANUARY 28, 2019

Planning Social Media Content will Yield a Positive Return on Investment

By Tracy Timberlake Content marketing isn’t going anywhere. If anything, it will continue to grow, especially in a world of constant social media shifts and technological changes. More and more businesses are realizing that going social isn’t just the “in” thing to do. Taking a look at 2018 stats, it is evident Dr. Tracy Timberlake that there is a Digital Strategist very real and a very significant Return On Investment for long-term brand content strategy. Statista.com reports that content

marketing revenue will exceed $300 billion in 2019. The Content Marketing Institute and a Marketing Profs report that 82 percent of B2C believe that content strategy is a critical part of the marketing process. Kapost reports that content is four times more effective at generating leads in the online space than paid advertising. If statistics don’t spur you to believe in the importance of content marketing, what will? When auditing client’s social strategies, one of the main problems I find is their lack of content planning. They tend to be more reactive – meaning they create content initiatives based on competitor inspiration vs. being proactive and being leaders in their industry. Or, they post content because they know they have to, but not because they

have an end game strategy in place. This is why so many can find social media marketing ineffective and tedious. A successful strategy does take time, but if you want to see results here is how: 1. Take time out to plan your editorial content for the entire year. Take a look at your calendar and plot your highs and lows, what initiatives you want to highlight, holidays you want to leverage, etc. When you know what dates and times are most important it gives you an idea of what needs to be created. 2. Use free tools like Google Keywords and Google Trends to see what is being created in your industry. It will help you see what is on the upswing and downswing regarding trends and development in your industry. 3. Share your plan with your

team. This should be a collaborative effort. Part of creating an effective strategy is creating a pipeline of content and a workflow that works for your organization. Encourage your team to get involved and think creatively about what content can get your message across. 4. Automate when possible. Schedule specific times each month using tools like Hootesuite for Business. I recommend being at least one month ahead of schedule when possible. 5. Assess quarterly and adjust accordingly. Don’t wait until November to evaluate. Make regular checkups and course correct when needed. Yes, it does sound like a lot of work, but you will see and feel the difference. While it does take is time to get your systems up and running, but in the end it makes your content more efficient and will allow you to measure your ROI.

BUSINESS REPORT

Black-owned Businesses Making History

By Beatrice Louissaint Small businesses, particularly minority-owned businesses, are fueling South Florida’s economy. As we celebrate Black History Month, let’s applaud the successes of these blackowned businesses making history, and support black-owned companies by doing business and partnering Beatrice Louissaint with them. The Barrington Group is a fullservice casting, production and brand project management company that operates in Miami, New York and the Caribbean. Headed by former top model agent Tyron Barrington, the company’s clients include Avon Mark Cosmetics, L’Oréal, Feria, Target, Jennifer Lopez, BMW, Elle and many others. The Barrington Group has produced shoots with top fashion photographers

including Patrick Demarchelier, Matthias Vriens, Matt Jones, Alberto Tolot and Steven Klein. The company does television castings for reality shows, documentaries, films, commercials and TV dramas. Design Develop Now is a South Florida-based multidisciplinary digital IT solutions company specializing in professional software development, commercial design, and digital marketing services. Co-founder and president, Jamie Davis, has more than 15 years of experience in IT and business strategy and has worked in various domestic and international industries across multiple technologies. He has managed global IT infrastructure alongside onshore software development teams to ensure a stable environment, all while building resilient and cost-effective solutions. Davis is a relentless entrepreneur. Before he founded DDN, he co-founded a local startup that sold for $168 million after six years. Wife and husband duo Yvonne and

Glenn Garth operate Garth Solutions, Inc. GSI, a management consulting firm, delivers targeted and strategic business solutions to a diverse portfolio of clients in both the public and private sectors in the U.S. and internationally. The GSI team is made up of talented and proven professionals who immerse themselves in its clients’ missions to deliver the most effective economic development, project management and administration, marketing and communications, and business and project development solutions. Their goal is to secure the best possible client outcomes. GSI has worked on major projects including the construction of the $1.4 billion MetLife Stadium in East Rutherford, New Jersey, and as lead for the Local Preference Program for Oleta Partners’ $4 billion public-privatepartnership SoLe Mia Development– a mixed-use project in the City of North Miami. Clients include Skanska, ACECOM and HKS Architects. Kashonda Burton is president of

Innovative Software Solution, which provides copiers, printers, supplies, related services and network services. The team at Innovative Software Solution uses its more than 20 years of experience in copier and IT networking services to deliver integrated digital imaging systems to clients that include Miami-Dade County Public Schools, Mourning Foundation and Broward County Public Schools. The company also provides electrical supplies to clients in the public and private sectors throughout South Florida’s tri-county area. To meet these and many other minority entrepreneurs, attend the Florida State Minority Supplier Development Council’s 34th Annual Business Expo, April 11-12, at the Broward County Convention Center. Learn more about the Business Expo at www.fsmsdc.org, or call (305) 7626151.

Beatrice Louissaint is president and CEO of the Florida State Minority Supplier Development Council.

MONDAY, JANUARY 28, 2019

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Honoring Dr. Richard Payne - ‘One of a Kind, Yet One of Us’

By Diane Deese Depending on how you knew him, he was Rich, Richie or Dr. Richard Payne. The ninth of 14 well-loved children, he was born in 1951 into a community that recognized his determination early and helped him get the education he wanted. Dr. Payne, Dr. Richard Payne 67, died January devoted his stellar career 3, 2019, to easing the pain of his suddenly and patients and community. far too soon. Gifted from the beginning, Dr. Payne graduated from Yale University in 1973 with a degree in molecular biophysics and biochemistry, and from Harvard Medical School in 1977 with a medical degree. He never stopped learning. He held top positions at the nation’s leading

cancer research and treatment centers. Payne against pain Ironically, Dr. Payne devoted his professional career to physical and emotional pain. He was a brilliant visionary who pushed untiringly for the rights of all — especially underserved minorities — to live and die without pain. He was a past-president of the American Pain Society. His many distinctions include: • Esther Colliflower Professor of Medicine and Divinity Emeritus at Duke University in Durham, North Carolina. The distinction is named for Esther Colliflower, who was a Miami nurse and co-founder of VITAS® Healthcare. • John B. Francis chairman in Bioethics at the Center for Practical Bioethics in Kansas City, Missouri, where he promoted the Advance Care Planning in African American Communities (ACP-AAFC) curriculum:. • His creation of a progressive palliative care educational curriculum for African Americans at life’s

end(APPEAL) that was taught widely throughout the country. Lasting legacy What lives on is Dr. Payne’s legacy on behalf of the hospice and palliative care movement. He was uniquely approachable and particularly supportive of VITAS’ collaboration with the Duke Institute on Care at the End of Life, including two initiatives for faith-based organizations: the Crossing Over Jordan symposia examining end-of-life care and the Samuel DeWitt Proctor Conference’s Covenant of Care statement, which promoted quality of life at the end of life for African Americans. Dr. Payne’s peers from across the country expressed their sentiments after hearing the news of his passing: • “His spirit as ‘faithful servant and healer’ will forever bless those he touched”(Rev. Dr. Iva E. Carruthers, general secretary, Samuel DeWitt Proctor Conference) • “As accomplished as he was, he never made other physicians feel he

was on a pedestal. He was one of us”(B. David Blake, M.D., DABFM, 2nd vice president, Georgia State Medical Association). “He was a leader, a mentor, a healer and a hero!”(Peggy Pettit, executive vice president, VITAS Healthcare). Dr. Payne was remarkable. He was one of a kind, and yet one of us. To me, and to VITAS Healthcare, he was a champion: teaching, encouraging and leading the way. We honor his memory every time we explain hospice to a physician, a medical organization or a med student. We honor him every time we support the outreach ministry of a congregation, address the pain of an African-American patients, or comfort a grieving family. We do these things in the name of Dr. Richard Payne. Diane Deese is vice president of Community Affairs at VITAS® Healthcare in Miami, the nation’s leading provider of end-of-life care.

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JOIN AILEY’S 60 TH ANNIVERSARY CELEBRATION

MEDIATION/ARBITRATION

Some Negotiation Hardball Tactics Hurt Instead of Help expecting to see and hear the usual theatrics and gamesmanship. As the parties engage in opening statements, hardball negotiation tactics are the customary moves. As an experienced neutral, I am impartial and have no preference in the outcome. Still, I find myself assisting the attorneys with realizing that our goal is to gain perspective, not persuade me that their case is more sound than that of their adversaries. The following are a few hardball tactics from Robert H. Mnookin, author of Beyond Winning, that I see hurt, not help, in negotiations: 1. Trying to make you flinch. Sometimes you may find that your opponent keeps making greater and greater demands, waiting for you to reach your breaking point and concede. Name the hard-bargaining tactic and clarify that you will only engage in a reciprocal exchange of offers. 2. Personal insults and feather ruffling. Personal attacks can feed your

insecurities and make you vulnerable. Take a break if you feel yourself getting flustered, and let the other party know that you won’t tolerate insults and other cheap ploys. 3. Bluffing, puffing, and lying. Exaggerating and misrepresenting facts can throw you off guard. Be skeptical about claims that seem too good to be true and closely investigate them. 4. Threats and warnings. The first step in dealing with threats is recognizing them and oblique warnings as the hard-bargaining tactics they are. Ignoring a threat and naming a threat can be two effective strategies for defusing them. 1. Belittling your alternatives. The other party might try to make you cave in by belittling your Best Alternative to a Negotiated Agreement. Don’t let them shake your resolve. 2. Good cop, bad cop.When facing off with a two-negotiator team, you may find that one person is reasonable and the other is tough. Realize that they are

working together. Don’t be taken in by such hard-bargaining tactics. “…Negotiation is artfully delicate and should be facilitated by a professional neutral with the unique skill sets that promote collaboration, and party self-determination while encouraging negotiations…” Stanley Zamor is a Florida Supreme Court certified circuit, family, county mediator, primary trainer and qualified arbitrator. Zamor serves on several federal and state mediation and arbitration rosters and mediates through ATD Mediation. He regularly lectures about a variety of topics from ethics, crosscultural issues, diversity, bullying, and family/ business relationships. szamor@effectivemediationconsultants.com www.Agree2Disagree.com www. effectivemediationconsultants.com www.LinkedIn.com/in/stanleyzamoradr (954) 261-8600

ALVIN AILEY Robert Battle, Artistic Director

AMERICAN DANCE THEATER

Masazumi Chaya, Associate Artistic Director

AlvinAiley.org/Miami 305-949-6722

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Samantha Figgins and Jeroboam Bozeman. Photo by Andrew Eccles

By Stanley Zamor It is always interesting when I initially meet the disputants and their attorney at mediation. The disputants are either in a “Western Style” stare down or they pretending to be super busy and interested in their electronic devices. Their attorneys, too, have already Stanley Zamor usually shown the familiar posture that a) they are nonchalant, b) they’ve come to slay the beast with a dazzling array of irrefutable evidence, or 3) they are completely not interested and eventually remark about how they’d rather go to trial. I usually smile and proceed

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Broward College Welcomes Hill Harper to Speaker Series Actor, Philanthropist Promises to Challenge Audience to be ‘Courageous’

By Russell Motley Award-winning actor Hill Harper is living his best life, as the saying goes. He currently stars in the popular ABC drama “The Good Doctor.” He runs several successful businesses, including a Detroit coffee shop and a line of skincare products. He motivates millions of people with his inspirational books and speaking engagements to, yes, live their best life. And, most importantly for Harper, he is navigating fatherhood as a single parent to his 3-year-old adopted son, Pierce. “It’s certainly for me the greatest, scariest decision I’ve ever made,” Harper told Legacy in a phone interview from the set of “The Good Doctor” in Los Angeles. “It’s challenged me to really put into action the things I talk about like the idea of not ejecting fear. Ninetypercent of what parents say to their kids

“I’ll be talking a lot [on the playground] about what it means to have some sort of fear act with your heart and projections. ‘Stop! make decisions with Don’t! Be careful! your heart because I feel You’ll hurt yourself!’ like we’re living in a So, I’ve had to allow place right now where a myself to encourage lot of people are making Pierce to take risks.” decisions out of fear and Harper will make a South Florida out of their head, and appearance this Spring not their heart,” said as part of the Broward Harper. In Harper’s College Speaker Series. opinion, America’s The bestselling author’s current political climate topic: “Sailing the is rooted in fear, not Seven C’s of Success.” Hill Harper plays Dr. Marcus Andrews on ABC’s “The Good courage. He’d like to Harper hinted that one Doctor.” see the country return of the C-words he’ll to leadership driven by be discussing during justice and honor. his speech at the Broward Center for “You can choose to gain power and Performing Arts helped him take the leap influence through intimidation, through into fatherhood. That word is courage.

dubious tactics and misinformation,” said Harper. “But that’s ultimately very fleeting.” As Harper films scenes for the upcoming season of “The Good Doctor,” playing Dr. Marcus Andrews who’s chief of surgery at a hospital, he’s reminded of how his show demonstrates some of the very same values he teaches and practices. “I love doing a show that’s extremely well-written like ‘The Good Doctor’ but also serves a higher purpose that celebrates diversity, celebrates overcoming obstacles,” said Harper. Harper’s appearance is scheduled for April 24 at the Amaturo Theater at The Broward Center for the Performing Arts. For ticket information, visit BrowardCollegeSpeakerSeries.com.

New Book Highlights Historical Impact of ‘The Miami Times’ By Legacy Staff In 1948, a group of black recreational golfers confronted management of the Miami Springs golf course, demanding an end to the segregationist policy that restricted

sports complexes. Its support of the Black patrons to playing the public legal challenge is but one greens only one day a example that demonstrates week. Among the fearless how the newspaper, as a objectors was Garth C. conduit of social change, Reeves, Sr., then managing worked with other Miami editor of the Miami Times. community leaders to A new book, The improve conditions for the Miami Times and the Fight city’s black population. for Equality: Race, Sport, “The study helps inject and the Black Press, 1948– this iconic newspaper into 1958, recently released the historical narrative of the by Lexington Books, Civil Rights Movement in illuminates the civil rights Yanela McLeod Florida,” said author Yanela activism of the newspaper by G. McLeod, Ph.d., whose academic highlighting its role in the Rice v Arnold research focuses on the Black Press legal campaign to abolish the public golf course’s “Monday-only” policy imposed in Florida. “The book demonstrates on black golfers. the value and far reaching impact of Founded in 1923 by Bahamianthe Black Press, an institution that has born H.E.S. Reeves, the newspaper historically championed the rights of financially and editorially supported African Americans at the grassroots efforts to desegregate Miami schools, level.” beaches, residential communities, McLeod, who spent her early career as senior reporter and associate public transportation systems and

editor for the Capital Outlook, a black newspaper in Tallahassee, is currently an adjunct history professor and director of communications and alumni relations for the Florida A&M University College of Social Sciences, Arts and Humanities. She has worked as an assistant professor of both history and journalism during her 15 years at FAMU. McLeod said she is ecstatic the book was released in time to share as an early birthday present to Garth C. Reeves, who will turn 100 on February 12. “The Reeves family has dedicated their lives to relieving the plight of Miami’s black population,” she shared. “They deserve to have the newspaper’s legacy preserved in its rightful place in American history.” Visit https://bit.ly/2FEBj9v for more information. Use code LEX30AUTH19 to receive a 30 percent discount.

MONDAY, JANUARY 28, 2019

LEGACY BRIEFS

DeWayne Terry Promoted to Law Firm Partner DeWayne Terry has been promoted to Partner at Rubenstein Law. He has tried over 100 cases and is considered by his peers as a premier trial attorney. Terry began his legal career in Miami–Dade County as an Assistant State Attorney under the leadership of the Honorable Katherine Fernandez Rundle. He continued his public service as Assistant Staff Counsel for the Florida Bar’s Miami Office and later worked in the civil, criminal and family law divisions, earning a distinguished reputation as a skilled trial attorney in the South Florida legal community. In 2010, Terry joined Rubenstein Law where he lead the firm’s Personal Injury Protection Litigation Division. Terry is affiliated with the Miramar Optimist Club as a youth football Coach, the Sigma Alpha chapter of Omega Psi Phi Fraternity, Inc., and Offspring Masonic Lodge #252. Terry is a member of Greater St. Paul AME Church in Coconut Grove. Broward Education Foundation Names New Board Officer The Broward Education Foundation Board of Directors has announced a slate of new officers, including Secretary Ruth Lynch, director of grassroots advocacy of Florida Consortium of Public Charter Schools and Director of Public Relations of Charter Schools of Excellence. Each year, the Broward Education Foundation contributes more than $3 million to Broward County schools, serving as a catalyst for educational excellence. Most recently, the foundation initiated a GoFundMe account and raised $10.5 million for victims’ families, survivors and those impacted by the Stoneman Douglas High School tragedy.

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MDC Hires Dr. Alexia Q. Rolle After serving more than 15 years with MiamiDade County Public Schools (M-DCPS), Dr. Alexia Q. Rolle has accepted a position at Miami Dade College (MDC) as Director under Academic Schools. While employed with M-DCPS, Rolle served in several positions, including Department Chairperson of Student Services, School Counselor and Academic Advisor for National Collegiate Athletic Association (NCAA). Rolle’s position as Director of Career and Technical Education (CTE/ Workforce) at Miami Dade College, is centered at MDC’s District level, overseeing nine campuses across Miami Dade County. Miami Dolphins Promote Chris Grier The Miami Dolphins have promoted Chris Grier to general manager in charge of football operations. This is first time an AfricanAmerican has held that title in Dolphins history. Grier will be the only minority general manager in the NFL next season. Spread the Vote Hires Matthew Tisdol as State Director Spread the Vote, a national organization aimed at helping potential voters receive governmentissued IDs, has named Matthew Tisdol as its new state director in Florida. Tisdol previously worked as the testing and investigation coordinator for the Housing Opportunities Project for Excellence, a non-profit aimed at helping people process housing discrimination claims. “As state director here in Florida, my mission will be to continue and expand on the work that has been done to ensure that Floridians across the

state get the IDs they need to not only participate in our democracy but have access to more opportunity,” said Tisdol. Spread The Vote currently has local chapters in South Florida, Palm Beach, Tampa, Central Florida, Northeast Florida, Tallahassee and Northwest Florida. Tisdol said he hopes to grow the group’s influence across the state. Garrick Amos Wins Top NBA Award

Garrick Amos, Vice President of Season Ticket Memberships and General Manager for the Miami Heat and AmericanAirlines Arena (AAA), has been awarded the Pete Winemiller Guest Experience Innovation Award by the NBA. This award is inspired by the late Pete Winemiller, senior vice president of guest relations for the Oklahoma City Thunder and honors an individual

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who has created an innovative service experience for fans. Through Amos’ leadership, the Heat has achieved more than 85 percent season ticket retention. For the past 10 years, Amos has created a world class service experience for Heat fans and arena guests. Amos has also led the team’s relationship with the Disney Institute to transform AAA through the league’s ELEVATE program. The ELEVATE program is an NBA initiative designed to improve the customer experience by striving for excellence at every level of the business.

Did you recently get a promotion? Are you a new hire at a South Florida company? Does your firm have a major announcement to make? Let us know by sharing your good news in Legacy Briefs. Send your press release and a professional photo to rm@miamediagrp.com.

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