2017 Miami Book Fair Sponsor Recap by Miami Book Fair

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S P O N S O R

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2017 miami book fair by the numbers November 12-19, 2017 (Street Fair: November 17-19)

205,000

total number of visitors to 2017 Miami Book Fair

countries

represented by presenting authors

405 sessions

held during the eight days, including cooking demos and culinary discussions, Childrenâ&#x20AC;&#x2122;s Alley storytelling and entertainment, live music, author presentations for children and teens and at The Porch

559

authors

32 venues

including The Porch, Childrenâ&#x20AC;&#x2122;s Alley, Adrienne Arsht Center, Olympia Theater and The Standard

145.7 million

11,856 books given FREE to children

1,000

volunteers

powered the Fair in 2016

times

#miamibookfair2017 used on social media

235

exhibitors,

including publishers, bookstores and organizations

48 corporate sponsors, institutional supporters and foundations contributed a total of

761,320

568

Friends of the Fair donated more than

189,400

million

44 author sessions in local schools, reaching 3,190 students

2017 sponsor recap / page 2

children

enjoyed and learned at the Fair

15.5

the value of in-kind contributions from corporate and media sponsors totaled

845,429

22,121

impressions generated by national and local media partners

thank

you!

On behalf of the entire Miami Book Fair team, we would like to express our deepest and most sincere gratitude to all of our sponsors for their generous support of the 2017 Miami Book Fair. Hundreds of authors from all over the world presented to thousands of readers over the week of Book Fair, in what was one of our most exciting and dynamic Fairs yet. We opened this year’s Book Fair with beloved journalist Dan Rather, then spent the next seven days in the company of more than 500 of the best writers from the U.S. and around the world, including famed Chilean novelist Isabel Allende, former Vice President Joe Biden, the 2017 Man Booker Prize winner George Saunders, and over two dozen of the National Book Awards honorees. Other notable authors at this year’s Book Fair included Salman Rushdie, Chris Matthews, Edwidge Danticat, James McBride, Robert Hass, Katy Tur, Lisa See, Jeffrey Eugenides, Van Jones, Gene Yang, and Walter Isaacson, just to name a few. We also brought dozens of independent and mainstream publishers to sell books during the Street Fair, and continued to grow our children’s programs. The many pop-up fun rooms, live music, and storytelling and author stages of Children’s Alley delighted more than 20,000 kids of all ages, and their grownups, too! Once again Miami Book Fair gave free books to thousands of kids to encourage a lasting love of reading. Our programs continue to be as diverse, and unique, as the communities we serve. The Fair’s IberoAmerican Program presented over 80 authors from around the world, including Argentina, Bolivia, Chile, Colombia, Cuba, Spain, Mexico, Perú, Portugal, Puerto Rico, Dominican Republic, and Venezuela; and we continued to grow the ReadCaribbean program, which brought 75 authors from various countries to participate in readings and discussions highlighting the varied experience of Caribbean people.

The second year of the revamped and expanded Porch showcased an eclectic line-up of established and emerging Miami-based cultural talent. Comfy outdoor furniture, live music, games, a video booth, poetry on demand, and good vibrations all conspired to create an oasis within the Fair, the ideal environment to relax and connect for all Fairgoers. It was another phenomenal year for literature and books in Miami, and we have you to thank for it. Thank you again for your support and for all that you do to keep this vibrant community of writers and readers thriving. We truly could not have done it without you. Our sincere thanks, The Miami Book Fair Team

what’s

inside

Book Fair By the Numbers …................................. 2 Thank You ….................................................…… 3 Knight Foundation (Premier Sponsor) ...………….... 4 Royal Caribbean (Premier Sponsor) ..............….... 6 Various Sponsors (Children’s Programs) ……….….. 7 The de Groot Foundation .................................... 8 Various Sponsors (Author Sessions) …….….…...…. 9 OHL (Premier Sponsor) …............…………………... 10 South Motors / Various Street Fair Sponsors ……….. 11 Green Family Foundation (Major Sponsor) .………. 12 The Miami Foundation and Various Sponsors (The Porch) ........................................... 13 The Downtown Development Authority and Various Sponsors (The Kitchen) ....... 14 The Standard & Various Sponsors (Authors Party / Misc. Programs) .............. 15 WLRN and Various Sponsors (Evenings With) ………………………...……. 16 Various Sponsors (Media) ……....…...................... 17 Marketing and Promotion ……….……….....…….…. 18 Demographics / Survey Highlights ....................... 19

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sponsor

highlights

Premier Sponsor, The Knight Foundation We are very grateful to the Knight Foundation for being the premier sponsor of the 2017 Book Fair including the Porch and the National Book Awards program. This year’s Porch welcomed more than 10,000 Book Fair attendees and was, once again, the town square of Miami Book Fair. The Porch served as the ultimate outdoor urban hangout. It provided a gathering space welcoming of everyone at the Fair, while also honoring and celebrating South Florida’s culture makers. The Porch featured live music, outdoor art, poetry, comedy, cabaret, games, a mobile story recording booth, and much more. National Book Foundation - We continued and expanded our partnership with the National Book Foundation in 2017. Specifically, we hosted 26 of the 40 finalists and winners in the fiction, nonfiction, poetry and young people literature categories. We were also fortunate to host two of this year’s four winners, and 15 of the 20 short-list finalists. A few of the National Book Award finalists at the Book Fair include: Eliot Ackerman, Lisa Ko, Jennifer Egan, Min Jin Lee, Frank Bidart, James Forman Jr., Kevin Young, Ibi Zoboi, and Robin Benway. There were more than 15 sessions featuring National Book Award finalists at this year’s Book Fair. In total, more than 2,800 attendees participated in sessions featuring the year’s National Book Award winners and finalists.

Knight Foundation’s VP of Communications, Andrew Sherry introducing National Book Award session

National Book Award Finalist Kevin Young and Executive Director Lisa Lucas at Evening With the National Book Awards

2017 sponsor recap / page 4

Platinum Sponsor, The Knight Foundation

Elastic Bond performing at This Yearâ&#x20AC;&#x2122;s Porch

Circ-X at The Porch on the Opening Night of the Book Fair

The National Book Award-nominated writers before their Evening With event

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sponsor

highlights

Premier Sponsor, Royal Caribbean Royal Caribbean is dedicated to enhancing the wellbeing of the communities they serve. Their sponsorship of the Miami Book Fair fit this goal. The Fair helped them create brand awareness in the community by facilitating their connection with the 200,000+ attendees who come to the Book Fair each year. Royal Caribbean’s very generous sponsorship of this year’s Children’s Alley also helped more than 24,000 kids to enjoy our Generation Genius children’s programming at the Fair. Generation Genius programs foster literacy, promote reading, and encourage learning. These programs include:

Children playing “Pirates Ahoy”

Generation Genius Authors (GGA) Program For more than 27 years, GGA has been connecting students from local schools with world-renowned authors of popular children’s books at Miami Book Fair. Hearing from authors directly personalizes literature for young people, dispelling the preconceptions that alienate many students from the pleasures of reading. At the same time, the encounter with established authors exposes students to positive role models for self and career development. Children’s Alley Children’s Alley is an immersive educational playground that takes place during the three-day Street Fair. Designed for children between the ages of 0 and 12, Children’s Alley offers opportunities to engage in book culture and develop reading and writing skills in a fun and dynamic context that includes storytelling sessions, theatrical presentations, hands-on exhibits, costumed characters and more.

In addition to engaging more than 23,000 children and their families at Children’s Alley, Royal Caribbean was also featured in the following ways as part of the activation: • 2,500 printed fliers • 15,000 stickers placed in the free books we give out to kids • 2 large banners at Children’s Alley Entrances • Jason Segal’s GGA session, which drew over 800 attendees • Fairgoers Guide (60,000 copies printed/20,000 downloaded) • Print ads in Miami Herald, El Nuevo Herald and Miami New Times • TV PSAs (more than 100) on WPBT 2, WLRN, NBC 6 and various Comcast channels.

Jason Segel talks about his new book to a full house of high schoolers during this Generation Genius Author Session

2017 sponsor recap / page 6

Various Sponsors, Children’s Programs Participating authors at this year’s Fair included Jason Segel, Faith Erin Hicks, Michael Buckley, Conor McCreery, Gene Yang, George O’ Connor and Liniers amongst others. Participating performers at this year’s Book Fair included the Okee Dokee Brothers, Modern School of Music, Flipside Kings, and Guitars Over Guns amongst others. Opportunities for children to voyage the ocean, create books, play with robots, dance the afternoon away, and dig for fossils in the Pop-Up Fun Rooms in Children’s Alley were also available. This year’s Fun Rooms included Oceans of Adventure, Tot Time Play and Learn; Tinker, Make, Innovate!; The Paint Box; Healthy Bodies, Happy Kids; One World Many Stories; and the Rhythm Factory.

THANKS TO THE SUPPORT OF ALL OF OUR CHILDREN’S PROGRAMS SPONSORS WE HELPED DEVELOP A DEEPER LOVE OF READING IN MORE THAN 24,000 KIDS THIS YEARS: • More than 12,500 free books were given to kids The Okee Dokee Brothers performing at the Once Upon Time Stage sponsored by the Children’s Trust

THE SPONSORS OF THIS YEAR’S CHILDREN’S PROGRAMS CONTRIBUTED MORE THAN $250,000 AND INCLUDED:

• More than 24,000 kids attended Children’s Alley and GGA • More than 11,500 students from 141 South Florida Schools participated in Generation Genius Authors programs

The Batchelor Foundation

Children sharpening their robotics skills outside the Tinker, Make, Innovate! Fun Room

Students at the National Book Awards Teen Press Conference

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sponsor

highlights

Premier Sponsor, The de Groot Foundation Thank you to the de Groot Foundation for being the premier sponsor of the 2017 Book Fair. Since 2014, The de Groot Foundation has generously sponsored the Miami Book Fair. The Fair’s mission matches strongly with their organization’s mission to support high impact, sustainable innovation, education and cultural projects. Specifically, the de Groot Foundation, one of our most generous supporters, sponsored five of the most thought provoking and anticipated sessions of the 2017 Book Fair, including: • THE BOOK FAIR OPENING EVENT WITH DAN RATHER, who discussed his timely new book What Unites Us • AN EVENING WITH WALLACE SHAWN, who read from his most recent essay collection, Night Thoughts • AN EVENING WITH ISABEL ALLENDE, who discussed her new book In The Midst of Winter

Charles and Clydette de Groot with Van Jones

• Readings by SCOTT TUROW on Testimony, and CARL HIAASEN on Razor Girl • Talk by VAN JONES on Beyond the Messy Truth: How We Came Apart, How We Come Together The de Groot Foundation also sponsored the first annual Miami Book Fair/de Groot Prize for the Novella - an international competition for writers. The winners and runners up were announced at the 2017 Miami Book Fair and they will read at the 2018 Book Fair. The winner and runners up also received a $6,000 and $3,000 cash prize respectively. The winner will have their novella published by prestigious publisher Melville House.

Charles and Clydette de Groot with Mitchell Kaplan prior to announcing the MBF/de Groot Prize for the Novella

Sold out Isabel Allende session (sponsored by de Groot Foundation)

2017 sponsor recap / page 8

Author Sessions, Various Sponsors Authors are the heart of the Miami Book Fair. Each year, more than 500 authors to present at the Miami Book Fair in November as part of our year-round series of literary events. Attending authors in 2017 included Dan Rather, Patti Smith, Edwidge Danticat, Isabel Allende, Lisa See, Min Jin Lee, James McBride, Russell Banks, Michael Eric Dyson, Chris Matthews, Walter Isaacson, George Saunders, Jennifer Egan, Jeffrey Eugenides, Lisa Ko, Van Jones, Charles Sykes, Carl Hiaasen, Robert Hass, Scott Turow, and Salman Rushdie, just to name a few. Thanks to our generous sponsors, we were able to present the following authors during the 2017 Book Fair: • National Book Award Winners (Various) - Knight Foundation • Read Caribbean Author Sessions (Various) and Patti Smith Green Family Foundation and FIU Kimberly Green Latin American and Caribbean Center • Evenings With Series - WLRN and others (see page 15 for more details) • IberoAmerican Authors program - American Airlines • Walter Isaacson - South Motors • Jonathan Eig, Francine Klagsburn, and James Atlas - Miami Marlins • Patti Smith - Stephanie Ansin and Spencer Stewart • Chris Matthews - TD Bank • Poetry Program (Various) - John and Gaye Patton Foundation • Florida Histories - Flamingo Magazine • George Saunders - Lillian Fine Memorial Foundation • Poets Who Write Towards Freedom - Collegiate Suites • Melanie Brooks, Edwidge Danticat, and Richard Blanco Art Hive • Gene Yang and Lidia Bastianich - United Way • Bryan Norcross - Miami Parking Authority

South Motor’s General Counsel Javier Granda with author Walter Isaacson and MDC College President Dr. Eduardo J. Padrón

Joe Biden in conversation with George Saunders

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sponsor

highlights

Premier Sponsor, OHL Arellano OHL-Arellano generously sponsored the 2017 Street Fair. With more than 200 national and international exhibitors selling millions of books, the three-day Street Fair (November 17 19), is the soul of the Book Fair. 200,000+ attendees not only enjoyed the huge number and variety of books for sale, but also the live music, street performers, childrenâ&#x20AC;&#x2122;s activities, and delicious food of every variety, not to mention entire sections dedicated to comics (Destination Comics) and up-and-coming regional writers (Writers Row). Attending vendors/publishers this year included Books & Books, Harper Collins, Houghton Mifflin, Penguin Books and Akashic Books, just to name a few.

Miami Book Fair volunteers entering the Fair

2017 sponsor recap / page 10

Attendees at the OHL booth at the Street Fair

South Motors and other Street Fair/General Sponsors The Street Fair is made possible with the support of a number of sponsors including South Motors, who showcased five of their most popular cars from their six dealerships all week long and at the weekend Street Fair. In addition to the estimated 200,000+ people who encountered their beautiful cars during the 8 days of the Street Fair, we also helped South Motors reach new potential customers in other ways: • Social media efforts resulted in more than 3,000 impressions and more than 2,000 engagements across Facebook, Twitter, and Instagram • Our 1,500+ volunteers wore South Motors branded shirts for all of their volunteer assignments • A banner ad on our website resulted in more than 150,000 views and logo placement in 7+ Miami Herald ads reached a million+ subscribers • 2 large street banners (36 x 12) were installed in prominent locations at the Fair OTHER SPONSORS OF THE STREET FAIR INCLUDED:

UNITED TEACHERS OF DADE

ANNIVERSARY

WE EDUCATE MIAMI

South Motors six cars in the heart of the Fair

Attendees having fun at Welch’s activation area

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Future driver checking out his first car at South Motors display

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sponsor

highlights

Major Sponsor, the Green Family Foundation Thanks to the Green Family Foundation, the Read Caribbean program at the 2017 Miami Book highlighted and promoted Haitian and Caribbean authors and artists. Miami Book Fair and its goals match strongly with The Green Family Foundation’s mission to make a positive and meaningful impact in the Miami community by funding organizations that support education, global health and community development. In total, the ReadCaribbean program had more than 3,500 attendees, including 1,500 attendees at 17 different ReadCaribbean author sessions, and an additional 2,000 attendees at other Read Caribbean programming at the Porch, Children’s Alley and other areas of the Book Fair. The feedback from the community about the Read Caribbean program has been overwhelmingly positive. We had more than 75 authors from Haiti and the Caribbean who participated in the ReadCaribbean program at the 2017 Miami Book Fair, events included: •

A Conversation on Haiti and the Photography of Thony Belizaire - With Raoul Peck, Edwidge Danticat, Russell Banks and Yanick Lahens.

•

Caribbean Illuminate - With Alfred Alexandre, Mireille Jean-Gilles, Yanick Lahens, Jose “Stonko” Lewest.

•

Tensions in the Truth of Haitian History - With Bayyinah E. Bello, Anthony M. Georges-Pierre, Clarens Renois.

As part of the ReadCaribbean program, we also highlighted all of the Spanish-language Caribbean authors who participated in our IberoAmerican Authors program, as well as a Haitian/Caribbean night at The Porch that featured a screening of the film Liberty in A Soup, A Taste of the Islands with Cynthia “Chef Thia” Verna, and live music by Inez Barlatier. The Green Family Foundation also generously sponsored an Evening With Patti Smith at the 2017 Miami Book Fair. OTHER SPONSORS OF READ CARIBBEAN INCLUDE:

RIDDIMS MARKETING, INC.

Edwidge Danticat signing an attendee’s book copy of her new book

2017 sponsor recap / page 12

Race, Identity and Politics in Latin America Read Caribbean session

Inez Bartalier performing at Haitian/Caribbean night at the Porch

The Miami Foundation / Various Sponsors, The Porch In 2017, The Miami Book Fair brought back the Porch for another successful year, thanks to the support of the Miami Foundation and other generous sponsors. The Miami Foundation is committed to improving Greater Miami’s parks, plazas and local gathering places. This year’s Porch welcomed more than 10,000 Book Fair attendees and was, once again, the town square of the Miami Book Fair. The Porch served as the ultimate outdoor urban hangout, and provided a gathering space welcoming of everyone at the Fair. The Porch featured live music, outdoor art, poetry, comedy, cabaret, games, a mobile story-recording booth, and much more. In total, more than 50 performers, artists, partners and ongoing exhibits/ activities helped make this year’s Porch the best one yet. Performers and programming at this year’s Book Fair include: Exchange for Change, Elastic Bond, Burrow Press, Unistiq, State Of, Magic City Hippies, Afrobeta, Daniela Padron’s Bach to Venezuela, Writing Class Radio Live, Uma Galera, Drunk Education, and the French Horn Collective, amongst others. In addition to these performances, fairgoers also enjoyed music spun by local DJs and engaged with the ongoing activities and exhibits at the Porch all weekend long, including The Unvoiced Community: BBQ Men & Women of Goulds in Image and Sound*, Hurricane: Large-Scale Photography of Andrew on its 25th Anniversary, Virgin Press: Letterpress Demos with Tom Virgin*, Miami Stories Recording Booth, outdoor games, and Wynwood Coloring Book, the 2nd Edition. The Porch also generated significant media attention: several articles and blogs in the Miami New Times, the Knight Foundation blog, and Art Burst; more than 50 social media posts generating 110,381 impressions and 6,000 engagements; a number of dedicated radio ads on WVUM, Shake 108, WLRN, and WDNA; and print ads in the Miami Herald, and Miami New Times.

Uma Galera performance at the Porch

Kids loved the Wynwood Coloring Book

OTHER SPONSORS OF THE PORCH INCLUDED:

Audience enjoying a performance at The Porch

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sponsor

highlights

The Downtown Development Authority / Various Sponsors, The Kitchen Sponsored by the Downtown Development Authority and Panda Kitchen and Bath, The Kitchen brought top cookbook authors and chefs to the Fair to discuss their culinary philosophies and demonstrate their recipes in Miami Book Fair’s 3,300 square foot, air-conditioned outdoor Kitchen Stadium. The Downtown Development Authority was thrilled to host an event featuring culinary personalities in conversation with visitors and tourists in the urban core. This year’s presenters included Lidia Bastianich, Lidia’s Celebrate Like an Italian: 220 Foolproof Recipes That Make Every Meal a Party; Jim Lahey, The Sullivan Street Bakery Cookbook; Matt Jennings, Homegrown: Cooking from My New England Roots; and Michael Ruhlman, Grocery: The Buying and Selling of Food in America among many others. This year’s Kitchen also featured ‘Booking the Cooks’ a special Fundraising Evening produced in partnership with Slow Food Miami. The event kicked off this year’s weekend-long festival with an exclusive VIP reception that excited and tantalized attendees with bites, drinks and celebrity chef demos. Norman Van Aken, Cindy Hutson, Allen Susser, Adrianne Calvo, Victor Santos and Richard Ingraham brought their cookbooks to life, offering bites and showcasing demos throughout the night. Honorees of Slow Food Miami’s “Snail of Approval” program providde locally-produced spirits, beer, coffee, kombucha, and chocolates.

Lidia Bastianich during her session at The Kitchen

A packed house enjoying this year’s Kitchen

2017 sponsor recap / page 14

Chef Richard Ingraham at the special “Booking the Cooks” event

The Standard / Various Sponsors, Authors’ Party and VIP Receptions The Author’s Party, hosted by the Standard hotel, was a highlight of the Street Fair weekend for both the participating authors and the Fair’s closest friends and supporters. More than 450 guests attended the celebration held in the backyard dock at the Standard hotel looking over beautiful Biscayne Bay. The Standard also hosted a special dinner for this year’s National Book Award Winners after their Evenings with session at this year’s Book Fair. Lastly, they also hosted Drink and Draw, a hilariously graphic night of cocktails and cartoons hosted by Conor McCreery. Renowned illustrators George O’Connor, Kim Dwinell, Tillie Walden, and Matt Holm went pencil to pencil in a drawoff. Then, guests were able to create their own mini-comic. Prizes, drinks, and fun were guaranteed for all. In collaboration with TD Bank, Miami Book Fair hosted an exclusive reception for our Friends of the Fair and sponsors with high profile author Chris Matthews after his presentation. Thanks to TD Bank’s generous sponsorship, we invited our friends of the Fair, sponsors, and VIPs to a unique, first class event at Tuyo restaurant, overlooking the Biscayne Bay. AUTHOR PARTY AND VIP RECEPTION SPONSORS INCLUDED:

Friends of the Fair having a great time with Chris Matthews

Attendees and Authors/Artists at Drink and Draw event at the Standard

TD Bank’s Market V.P. Felipe Basulto and several Friends of the Fair

400+ authors on the dock at The Standard

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sponsor

highlights

WLRN / Various Sponsors, Evenings With As the oldest FM station in South Florida with a firm commitment to providing information, entertainment, and learning services and excellence in serving local, national and international communities WLRN was the perfect partner for the 2017 Evenings With…series. This annual fan favorite brought a series of acclaimed novelists, journalists, screenwriters, humorists, and poets who read from and discussed their latest works. Last year’s lineup featured: • Acclaimed and Beloved journalist Dan Rather (What Unites Us) • Lawrence O’Donnell (Playing With Fire: The 1968 Election and the Transformation of American Politics) • Patti Smith (Why I Write) • A Special Conversation with Kwame Alexander and Edwidge Danticat (Blink) • Wallace Shawn (Night Thoughts) • Isabel Allende (In The Midst of Winter) • Donna Brazille in Conversation with Ana Navarro (Hacks: The Inside Story of the Break-Ins and Breakdowns That Put Donald Trump in the WhiteHouse) • Barbara Pierce Bush and Jenna Bush Hager (Sisters First: Stories From Our Wild and Wonderful Life) • James McBride (Five Carat Soul) • The National Book Award Winners and Finalists SPONSORS OF INDIVIDUAL EVENINGS WITH SESSIONS INCLUDED:

WLRN’s Vice President of News Tom Hudson in conversation with Dan Rather

2017 sponsor recap / page 16

WLRN’s Editorial Director Alicia Zuckerman introducing Wallace Shawn

Media Sponsors MIAMI BOOK FAIR WOULD LIKE TO THANK ALL OF OUR 2017 MEDIA SPONSORS Without our Media sponsors helping us spread the word and promoting the Book Fair, we would not be the largest and longest standing Book Fair in the Country. Support ranged from prints ads in the Miami Herald, El Nuevo Herald, Miami New Times, Diario Las Americas, Flamingo Magazine, Art Hive Magazine, Legacy Magazine, The Miami Rail, and Caribbean Today, to commercials on Comcast Channels, NBC 6, WPBT 2, WLRN and Univision. From radio spots on WDNA, WLRN, Univision Radio, Caribbean Riddims, WSRF, and WVUM to online promotion by the Book Report Network, Publishers Weekly, and Miami New Times. Our media sponsors are a large driver of the staggering turnout at the Fair each year. Thanks to our exciting partnerships with C Span 2 Book TV and Detroit Public Television, the Fair is also able to reach millions of people across the country, both online and in their living rooms, with special TV and Video on Demand coverage of the Fair. We also continued an exciting new partnership with Publishers Weekly, who produced a special edition magazine highlighting many of the amazing authors and events at this yearâ&#x20AC;&#x2122;s Book Fair with interviews and featured articles. This special edition magazine was also inserted in their monthly magazine distributed to more than 700,000 people in October. THE 2017 MEDIA SPONSORS INCLUDED:

RIDDIMS MARKETING, INC.

C Span 2 Book TV provided national coverage of weekend author sessions

Miami Herald staff at their booth at the Street Fair

Art Hive Staff enjoying the Street Fair before they introduce their sponsored session

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marketing &

promotion

The 2017 Miami Book Fair generated more than 192 million identified impressions through marketing, promotional and advertising campaigns. Our outreach efforts for the 2017 Book Fair increased in scope and strategy as well as national and regional impact. A few highlights of the marketing campaign include: SOCIAL MEDIA - OUR ROBUST SOCIAL MEDIA EFFORTS RESULTED IN MORE THAN 145 MILLION IMPRESSIONS across our various platforms. We conducted twitter chats with attending authors, held giveaways from our sponsors, promoted specific book fair events, and highlighted partners and their initiatives. Our efforts led to two times the engagement on Instagram, Facebook and Twitter over 2016. We also generated nearly 2.5 million social media impressions specifically targeted to our sponsors. NEARLY 8.2 MILLION ONLINE IMPRESSIONS - via email blasts, ad geo-targeting and other online promotions. Through national efforts as well as with local partners such as The Miami Herald, Miami New Times, WLRN, CBS local and niche publications like Edible South Florida and South Florida Parenting. Many of our ads featured or thanked our various sponsors. OUTDOOR/ON SITE - OUR OUTDOOR MARKETING CAMPAIGN LED TO NEARLY 21,196,000 MILLION IMPRESSIONS by utilizing paid marketing and successful partnerships with Miami-Dade County Transit, Out Front Media, Tri-Rail, and others to place posters in metro rail and tri rail cars and platforms, trolley cars, bus shelters, street pole banners, and metro buses. Our ads featured or thanked our various sponsors. MEDIA - 15,600,000+ MILLION IMPRESSIONS WERE GENERATED by national, regional and local media marketing efforts. Our partners included: NBC 6, WLRN, Comcast, Miami Herald, Univsion Radio and TV, Flamingo Magazine, Twitter Books, Miami New Times, C-Span, Publishers Weekly, and PBS/DPTV. Many of our ads featured or thanked our various sponsors.

We also had more than 235 stories about the 2017 Book Fair appear in various print, tv, radio, and online sources including the following: Print: 75 stories in the Miami Herald, Miami New Times, Huffington Post, New York Observer, and Ocean Drive and many more Radio: 51 stories on WLRN, WDNA, WIOD, Radio Caracol, Univsion, and others TV: 15+ stories on NBC national and local, WLRN, PBS national and local, and WLRN among others

EVENINGS AT THE FAIR Sunday, Nov. 12 - Friday, Nov. 17

Online: 95 stories on various sites including most of our print, radio, and tv partners as well as lithub.com, socialmiami.com, bizbash.com, Knight Foundation, and Artzine

TICKETS ON SALE NOW AT MIAMIBOOKFAIR.COM!

DAN RATHER

LAWRENCE O’DONNELL MON., NOV. 13 @ 6 P.M.

MON., NOV. 13 @ 8 P.M.

on What Unites Us: Reﬂections on Patriotism

on Playing with Fire: The 1968 Election and the Transformation of American Politics

on Devotion (Why I Write)

SUN., NOV. 12 @ 6 P.M. (

friday 17 november Don’t miss all the fun happening at Children’s Alley! With PopUp Fun Rooms, live music, and ocean adventures with Royal Caribbean, you’ll never run out of things to enjoy!

Tickets $35, includes a copy of What Unites Us)

Sponsored by The de Groot Foundation

(

Tickets $15)

Sponsored by The de Groot Foundation

PATTI SMITH

(

Tickets $35, includes a copy of Devotion)

Sponsored by the Green Family Foundation and Stephanie Ansin & Spencer Stewart

POP-UP FUN ROOMS The Paintbox Build marionettes, create masks, curate a museum and more!

One World, Many Stories Explore different cultures!

Tot Time Play & Learn Activities for children ages 0-3.

AUTHOR PRESENTATIONS (BY RSVP ONLY) ELEMENTARY SCHOOL STUDENTS 10 a.m. / Rm. 6100 (Bldg. 6, 1st Fl.)

MIDDLE SCHOOL STUDENTS 10 a.m. / MAGIC (Bldg. 8, 1st Fl.)

LINIERS

MARIKO TAMAKI

10 a.m. / Wembly’s Author Tent (Children’s Alley)

11 a.m. / Rm. 3209 (Bldg. 3, 2nd Fl.)

The Rhythm Factory Drum, dance & learn!

Healthy Bodies, Happy Kids

Tinker, Make, Innovate Build worlds in Minecraft and battle with robots!

Royal Caribbean’s Oceans of Adventure Design your own octopus puppet, create a fish kite, and become a pirate!

HIGH SCHOOL STUDENTS

ONCE UPON A TIME STAGE

MICHAEL FRY

NICK ELIOPULOS & ZACK LORAN CLARK

9:30 a.m. / Auditorium (Bldg. 1, 2nd Fl.)

11 a.m. / Rm. 3210 (Bldg. 3, 2nd Fl.)

11 a.m. / MAGIC (Bldg. 8, 1st Fl.)

MERCEDES LACKEY

FAITH ERIN HICKS

9:30 a.m. / Rm. 3210 (Bldg. 3, 2nd Fl.)

11:30 a.m. / Rm. 3314 (Bldg. 3, 3rd Fl.)

JASON SEGEL & KIRSTEN MILLER

ALL AGES!

NATHAN HALE

GEORGE O’CONNOR

11 a.m. / Rm. 6100 (Bldg. 6, 1st Fl.)

12 p.m. / Rm. 3209 (Bldg. 3, 2nd Fl.)

10 a.m. / MDC Live Arts Lab (Bldg. 1, 1st Fl.)

10 a.m. - Storytelling fun in Spanish and English with CARRIE SUE AYVAR

MICHAEL BUCKLEY 11 a.m. / Auditorium (Bldg. 1, 2nd Fl.)

MATT HOLM

DAVID BARCLAY MOORE

12 p.m. / Rm. 6100 (Bldg. 6, 1st Fl.)

12 p.m. / MAGIC (Bldg. 8, 1st Fl.)

MIKE CAVALLARO

Located in the lower plaza of Children’s Alley

Sponsored by The de Groot Foundation

(

Tickets $40, Includes a copy of In the Midst of Winter)

Sponsored by The de Groot Foundation

Street Fair: Nov. 17-19

WED., NOV. 15 @ 8 P.M.

DONNA BRAZILE & ANA NAVARRO

BARBARA PIERCE BUSH & JENNA BUSH HAGAR

MIAMI DADE COLLEGE WOLFSON CAMPUS DOWNTOWN MIAMI

on Hacks: The Inside Story of the Break-ins and Breakdowns That Put Donald in the White House ( Tickets $15)

on Sisters First: Stories from Our Wild and Wonderful Life

NOVEMBER 12-19, 2017

THURS., NOV. 16 @ 6 P.M.

Miami New Times ad promoting the Fair PLAN YOUR SCHEDULE NOW:

miamibookfair.com FOR MORE INFORMATION: 305.237.3258 /miamibookfair #MiamiBookFair2017

(

Tickets $15)

JAMES MCBRIDE

THURS., NOV. 16 @ 8 P.M. on Five-Carat Soul (

Tickets $15)

NATIONAL BOOK AWARDS NOMINEES AND WINNERS FRI., NOV. 17 @ 6 P.M. ( FRI

Tickets $15) / Sponsored by the John S. and James L. Knight Foundation

The presenting sponsor of this year’s Evenings With series is WLRN MIAMI DADE COLLEGE AND MIAMI BOOK FAIR WOULD LIKE TO THANK THE 2017 SPONSORS FOR THEIR SUPPORT.

The Batchelor Foundation

demographics

Book Fair

Education

Age

13%

17 - 24 years 27%

10%

25 - 34 years

15%

17%

35 - 54 years

22%

55 - 64 years

15% 30%

73%

65 years & over

are between the ages of

17 and 54

Income

24%

Some High School Completed High School Some College Associate’s Degree Bachelor’s Degree Some Graduate Studies Master’s Degree Doctoral Degree Other Education

73% have a college degree Primary Residence 3%

20%

$25,000 & under

16%

$25,000 - $49,000 16%

$75,000 - $99,999

20%

12%

34%

$50,000 - $74,999

16%

Miami-Dade County

7% 1%

Broward County

4% 4%

Monroe County Palm Beach County

16%

65%

Elsewhere in Florida

$100,000 & above

Elsewhere in the U.S.

Decline to answer

Outside the U.S.

Annual household income in excess of

$75,000

Ethnicity

85% are from South Florida Gender

3% 0% 4% 4%

44%

35%

10%

Caucasian (Non-Hispanic) African American/ Black (Non-Hispanic) Hispanic Asian or Pacific Islander American Indian Mixed Race/Other Prefer not to answer

32% Male Female 68%

A survey of more than 1,200 Book Fair stakeholders done in partnership with the nationally respected research firm Bendixen and Armandi found the following: • 97% of all fairgoers were either very satisfied (74%) or somewhat satisfied (23%) with their experience at the Book Fair • 98% of fairgoers said they are very likely (86%) or somewhat likely (13%) to return to the Book Fair in the future • 98% of vendors/exhibitors (including sponsors) said they would be very likely (80%0 or somewhat likely (18%) to recommend Miami Book Fair to other vendors. • 92% of authors, publishers/publicists, vendors/exhibitors rated their experience as excellent (66%) or good (26%) • 55% of fairgoers said they would be willing to support the Book Fair financially in the future and 67% said they would be interested in attending author events, similar to those at the Book Fair, if they happened throughout the year @miamibookfair

/miamibookfair

#miamibookfair2017

thanks to our

sponsors*

Miami Dade College and Miami Book Fair would like to thank the 2017 sponsors for their support.

Premier Sponsors

The Batchelor Foundation Major Sponsors

Associate Sponsors

Supporting Sponsors

UNITED TEACHERS OF DADE

ANNIVERSARY

WE EDUCATE MIAMI

Media Partners

With the Support of

With the support of the Miami-Dade County Department of Cultural Affairs and the Cultural Affairs Council, the Miami-Dade County Mayor and Board of County Commissioners. Sponsored in part by the State of Florida, Department of State, Division of Cultural Affairs and the Florida Council on Arts and Culture.

* Sponsors at the time of printing