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Vol. 90, Issue 36 | Feb. 20 - Feb. 22, 2012
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THE MIAMI HURRICANE PHOTO BRIEF
SPECIAL EVENT
No. 13 Hurricanes sweep Rutgers
Cornel West celebrates campus diversity Guest lecturer honors UM’s desegregation anniversary BY ASHLEY MCBRIDE CONTRIBUTING NEWS WRITER
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ZACH BEEKER // The Miami Hurricane
GOT HIM: Catcher Peter O’Brien shows the umpire that he held on to tag Brian O’Grady out at the plate during the first inning of Sunday’s game. O'Brien went 4-5 with two homeruns, a single and a double on the afternoon. Read Ernesto Suarez’s recap of the Canes’ three wins over Rutgers on page 10.
SCHOOL OF COMMUNICATION
All-nighter benefits local nonprofits Students spend 25 hours at PhilADthropy designing ad campaigns BY ALEXANDER GONZALEZ ASSISTANT EDITOR
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wenty-five hours to create an advertising campaign for a local nonprofit organization? Challenge accepted. Last Friday, 100 student volunteers pulled all-nighters during the School of Communication ’s PhilADthropy, during which participants developed brand identities, promotional materials and multimedia presentations for 16 South Florida nonprofits. The event started Friday at 11 a.m. and the final products of the day were
presented around noon on Saturday. This year ’s nonprofits included several organizations that dedicate themselves to certain causes, such as funding cancer research or raising money for marine veterans ’ families. The executive board members of Ad Group, a UM student organization, selected the nonprofits that would be included in the event. Advertising Professor Meryl Blau said that if the nonprofits interested the executive board, then the student volunteers should be interested as well. Compared to last year ’s 11 appli-
cants, the third annual PhilADthropy attracted 98 applicants for 16 available spots. Advertising Program Director Alyse Lancaster said many of these organizations want marketing and advertising but cannot afford it. Blau and Lancaster served as two of the 16 team leaders. Each of the teams were composed of students with various levels of advertising experience. Each group had at least one or two copywriters, designers and account managers.
SEE ADS, PAGE 3
he University of Miami, ranked top in student diversity, will celebrate the 50th anniversary of desegregation on campus by inviting Cornel West, a prominent Princeton race relations professor, to speak on Tuesday. The event is co-sponsored by the Black Awareness Committee, which is part of the United Black Students. Junior Curie Villarson, the committee ’s chair, is excited to see what effect West ’s words might have on the UM community, which The Princeton Review of U.S. Colleges and Universities has rated No. 1 in cultural diversity. “He will show us a perspective that I am sure can only come from an intellectual, ” Villarson said. Anthropology Professor Traci Ardren is the coordinator of the desegregation anniversary planning committee. She also teaches several courses on diversity and grew up in a household where diversity was important. “My parents were civil rights activists, so when I heard about this anniversary, I knew it was something important to commemorate, ” Ardren said. In 1961, the university ’s board of trustees made a decision to admit students regardless of race or color. In addition, UM embraced diversity among the faculty by hiring Whittington B. Johnson in 1970 as its first black professor.
SEE DIVERSITY, PAGE 4
FAMED FLAUTIST
AWARD-WINNING MUSICIAN PERFORMS WITH FROST CONCERT JAZZ BAND PAGE 8
CANES ATOP ACC
WOMEN’S BASKETBALL TEAM BEATS FSU; MEIER WINS 200TH PAGE 9