MHMC- Commercial Template Doc Size 11.25” X 14”
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The Miami
Vol. 92, Issue 21 | Nov. 14 - Nov. 17, 2013
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HURRICANE
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STUDENT NEWSPAPER OF THE UNIVERSITY OF MIAMI IN CORAL GABLES, FLORIDA, SINCE 1929
FARMERS MARKET COLORS CAMPUS Sales increase daily profits for some BY ASHLEY MARTINEZ ASSISTANT EDITOR
KATIE GUEST // CONTRIBUTING PHOTOGRAPHER PRIME PRODUCE: Benita Lara and Johnny Martinez sell fruits and vegetables at the Well Canes Market on Wednesday.
Students are greeted by the familiar sights, sounds and smells of the Well Canes Market every Wednesday. The vibrant colors of locally grown produce, the smells of freshly baked goods and exotic spices, and the sounds of kettle corn popping draw countless students into vendor stalls as they walk past the Green. In its second season, the market has grown because of student demand, but local businesses are a crucial ingredient to its success. Many vendors have returned for the 2013-2014 season, because for them, it has proven profitable. Lamoy’s Living Foods is a stand that sells all-vegan-living salads and dishes like curry cashews that are inspired by owner Lamoy Andressohn, who grew up in the Caribbean. The stand has no home location but sells at local farmers markets, including the Well Canes Market. Andressohn and her daughter, Stephanie, like the UM market better than others because of how fast they are able to sell out. “This actually is the best because it’s a shorter market,” Stephanie said. “It’s from about 11 to 2 or 3, and we sell out in that period of time. We have other markets that are all day and we might not sell out, so this is one of the most profitable. Per hour, it’s the best.” For other vendors, such as La Provence, an artisanal French bakery with several locations throughout Miami, this market represents “a very small portion” of profits, according to employee Martin Bates. “It’s a good market,” Bates said. “Above average, but not the best, just in volume.” While the majority of the vendors also sell at local farmers markets, such as those in Pinecrest and Coconut Grove, the UM market represents a different demographic, and it’s one that works for many vendors. “We came last year to try it out for one day, and we did so well, we were like ‘we have to come back,’” Stephanie Andressohn said. The majority of college students are mainly looking for graband-go items, according to Laura Sutton of Coconut Grove Farms, a stand selling locally grown, organic tropical fruits and vegetables. SEE MARKET, PAGE 3