WEEK OF THURSDAY, MARCH 26, 2015
A Singular Voice in an Evolving City
WWW.MIAMITODAYNEWS.COM $4.00
MIAMI BEACH
As room total grows, convention center hotel called pivotal, pg. 15 NEW LINKS TAKING WING: Twice-weekly Aerolineas Argentinas flights linking Miami and Córdoba, Argentina’s second-largest city, are among a cluster of new flights planned through Miami International Airport. The new service on Saturdays and Sundays begins July 4. Other new flights include service by both Aeromexico and American Airlines to Monterrey, Mexico, to begin soon; Thomas Cook Airlines direct service linking Miami and Manchester, England, starting in May; American Airlines flights to Frankfurt, Germany, starting in May; and links between Miami and Vienna via Austrian Airlines starting in October.
Sky’s the limit in South Beach, but it’s not for everyone, pg. 17
THE ACHIEVER
BY SUSAN DANSEYAR
RECREATION ON KEY: A new recreation business is opening on Virginia Key after Miami commissioners approved a five-year lease of a city-owned site at 3801 Rickenbacker Causeway. Virginia Key Outdoor Center LLC was deemed the top proposer for the recreational support facility. Minimum rent the first year is $750 a month and 5% of gross revenues up to $500,000 and 10% of gross revenues in excess of $500,000. For the second year, the monthly rent rises to $1,000 and 10% of gross revenues up to 500,000 and 12% of gross revenues in excess of $500,000. Operations are to include bicycles, canoes, kayaks, paddleboard with instruction, equipment rentals and guided tours. Ancillary uses may include support services, sales of related merchandise, and snacks and refreshments. Prohibited are motorized boats, motor bikes, jet skis and jet packs. The city is providing two prefabricated buildings joined by an elevated deck totaling 2,056 square feet and an outdoor storage area, and an area for parking. A NEW CRA? The Miami River Commission is considering asking Miami-Dade County to include river improvements as a beneficiary of a proposed Orange Sports Complex Community Redevelopment Agency, or CRA. County commissioners have deferred action calling for a study of the new CRA, bounded by the river, Flagler Street and Northwest 22nd Avenue. County officials floated the idea of a CRA as a way to fund land buys for a soccer stadium for David Beckham’s Major League Soccer team and the University of Miami, adjacent to Marlins stadium in Little Havana. The idea included CRA funding to extend the Metromover from downtown west toward the ballpark. River commission officials may want to get a share of funding from the proposed CRA for such river improvement projects as the public riverwalk.
Photo by Marlene Quaroni
Stephanie Berman-Eisenberg
Leads Carrfour in aiding to house the underserved The profile is on Page 4
As travel rises, room rates and revenue lead US BY SUSAN D ANSEYAR
Record February demand for travel to Miami-Dade marked the second straight month at the highest track record in the top 25 US markets, as rated by Smith Travel Research, for revenue per available room, average daily room rate and hotel room occupancy. This follows unprecedented success last year. For 2014, the Greater Miami Convention & Visitors Bureau reports a record 14.5 million overnight visitors; a record $23.5 billion spent by visitors on lodging, food, shopping, transportation and entertainment; and a record $200.5 million in tourist-related tax collections. February’s average daily room rate was $259.07 compared with $232.59 a year earlier (up 11.4%); average daily occupancy was 87.6% compared with 86.4% a year ago (up 1.4%); and revenue per available room was $226.88 compared with $200.95 a year ago (up 12.9%). “We continually ask ourselves how we can sustain these records,” said Rolando Aedo, executive vice president and chief marketing officer for the Greater Miami
AGENDA
Consumer price creep good news
Convention & Visitors Bureau. He attributes the tourism spurt to factors including Miami’s connectivity to Latin America and Europe, given that 96% of visitors come here by plane, the cruise industry drawing more people, this year’s Miami Beach centennial and the county’s varied, interesting neighborhoods. “There are a lot of places with good weather and nice beaches, but research shows people are looking for authentic destinations,” Mr. Aedo said. To that end, the bureau opened a visitor’s center in Overtown last month, and from December to February was “very aggressive” in a campaign to showcase all that Miami has to offer in cultural events and varied neighborhoods. The bureau aggressively markets through a number of campaigns each year. The marketing team worked with the MiamiDade Gay and Lesbian Chamber of Commerce to augment Miami Romance Month in February, which Mr. Aedo said nicely coincided with legislation allowing samesex marriages; and the bureau partnered with the Biltmore Hotel on more desirable rates for the winter’s weather-triggered
campaign in Chicago and New York to draw people away from the cold to Miami. New accommodations such as 1 Hotel South Beach, which opened this week, provide more space for visitors. “We’ve been adding hotel rooms for a while, which speaks volumes to the strength of the industry as we are still raising occupancy and room rates,” Mr. Aedo said. Within a few years, he said, we’ll have an additional 7,000 or 8,000 hotel rooms. The dollar is getting stronger because the US economy is gaining strength, Mr. Aedo said. “Our European markets were up 17% when we closed out 2014, and we’re also seeing an increase in our domestic travel.” Looking ahead, Mr. Aedo says he believes the county will see sustained tourism growth. “We have a ways to go as it’s only March,” he said. “But based on research, our outlook for hotels in 2015 will be even stronger with additional increases in room rates, which we believe will grow by another 5% and vacancy falling 1% or 2%, bringing the revenue per available room to grow 7%.”
Miami and Fort Lauderdale consumer prices rose 0.3% for January and February but just 0.4% over the past 12 months, a US Bureau of Labor Statistics report Tuesday shows. That’s similar to consumer prices for the entire nation year over year and good news for consumers, said Manuel Lasaga, president and co-founder of Strategic Information Analysis Inc. and clinical professor at Florida International’s business school. He said living cost has been flat for some time and now consumers gain the added benefit of a much stronger dollar, so they spend less for foreign goods. What’s driving costs down is the dive in oil prices since November, Mr. Lasaga said. “Gas and fuel are very important components in pricing increases,” he said. “Year over year, other items increase in price but that is offset by the decrease in price for crude oil.” The report states in 12 months the South Florida price index for all items less food and energy rose 2.3%, reflecting a 3.7% price increase for shelter and 7.5% for other goods and services. Yet the energy index fell 19.4%, predominantly due to a 37.7% drop in motor fuel costs. Prices fell over the year for both electricity (-0.7%) and piped gas service (-4.7%). Mr. Lasaga said some in Congress worry that every consumer prices decline indicates deflation. He disagrees. “This is a very good thing to have a reduction in the cost of living.” The Federal Reserve’s goal, he said, is to maintain sustainable economic growth with a 2% inflation rate. An oil price rise, he said, might be a condition under which the Fed will raise interest rates. “Everything that goes down, goes up,” he said. “We don’t know how much our oil prices will rise.” Mr. Lasaga sees oil rising moderately. March consumer prices are due out April 17.
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