GR425: Annotated Process Journal

ANNOTATED PROCESS JOURNAL MIA PROCIDA | GR 425 02: VISUAL SYSTEMS 2 | SPRING 2021

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NOTE COPYRIGHT © 2021 This is a student project, all featured materials are for educational use, and is not meant to represent David Attenborough or WWF in any official capacy.

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OBJECTIVE Create a multi-medium visual system for a hypothetical Film Festival celebrating the director of your choice.

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"ANNOTATED PROCESS" A written description that helps guide the reader by giving necessary context to the content presented.

Throughout the course of this book, I will be here to guide you through the process of how I developed this visual system. My annotations will be presented in this style of text (or what we designers refer to as typographic style) and will clarify not only what I am doing, but why I am doing it- and how it ultimately leads me to my final results.

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TABLE OF CONTENTS DISCOVER

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1.1

ALL ABOUT ATTENBOROUGH

1.2

FILM MOODBOARDS

1.3

STORYLINE DIAGRAM

1.4

ATTENBOROUGH'S INFLUENCE

1.5

DIRECTOR INFLUENCE

1.6

FESTIVAL DASHBOARD

1.7

VISUAL INSPIRATION

DESIGN

DEPLOY

2.1

CONTENT GATHERING

3.1

FINAL POSTER

2.2

IDENTITY DEVELOPMENT

3.2

PRINT CATALOGUE

2.3

POSTER DEVELOPMENT

3.3

FESTIVAL WEBSITE

2.4

CATALOG DESIGN

3.4

FESTIVAL MOBILE APP

2.5

MEDIA PACKAGE DESIGN

3.5

MEDIA PACKAGE

2.6

WEB DESIGN

3.6

PAPERLESS TICKETS

2.7

APP DESIGN

3.7

ENVIRONMENTAL BRANDING

3.8

PRODUCT LINE

3.9

ENVIRONMENTAL ADVERTISING

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DISCOVER 1.1

ALL ABOUT ATTENBOROUGH

1.2

FILM MOODBOARDS

1.3

STORYLINE DIAGRAM

1.4

ATTENBOROUGH'S INFLUENCE

1.5

DIRECTOR INFLUENCE

1.6

FESTIVAL DASHBOARD

1.7

VISUAL INSPIRATION

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1.1

ALL ABOUT ATTENBOROUGH BIOGRAPHY David Attenborough, the Godfather of natural history TV, has introduced generations to the world’s furry and feathered friends. Beyond natural history he’s had a huge influence as a broadcaster, introducing colour TV when he was Controller of BBC Two. His first series Zoo Quest was created in 1954 and took on a new approach to documenting nature- instead of ripping Animals out of their habitats and into stressful environments, Attenborough demanded his show film on location and capture them in their natural ecosystem. This set the standard for all future Nature Documentaries.

Since the launch of his famous Zoo Quest series in 1954 to the recent Planet Earth, he has surveyed almost every aspect of life on earth and has created over 45 documentary films. David has dedicated his entire life to learning and loving this planet, and being a constant advocate for preserving our natural resources. He has studied the effects of climate change extensively, and that has been the theme behind his most recent Netflix documentary series.

Recently he has been focusing on spreading awareness on climate change & the looming biodiversity crisis that will effect us all.

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The director i've selected to celebrate for this assignment is no other than Sir David Attenborough.

FILMOGRAPHY DOCUMENTARY SERIES 1954-1963

1997-2005

2000-2003 2013-2017

2015-2017 2016-

2017-2018

2018-2020

20192019-

Zoo Quest

2008

Life in Cold Blood

Life of Mammals

2009

Nature’s Great Events

2010

First Life

2011

Madagascar

Wildlife on One

Natural Curiousities Great Barrier Reef

1979

1989 1990 1993

1995

1996

2000

2001

2003 2005

2006

2009 2009

Planet Earth 2

2010

Dynasties

2011

Blue Planet 2

Climate Change: Facts Our Planet

DOCUMENTARY FILMS 1987

DOCUMENTARY FILMS

Life on Earth

2012 2012

2012

2013

2013

The Tree of Life Life

Flying Monsters Frozen Planet

Kingdom of Plants

The Penguin King

60 Years in the Wild Galapagos 3D

Africa

2013

Bjork + Attenborough

2014

Alive

The Private Life of Plants

2015

Conquest of Skies

The State of the Planet

2016

Life That Glows

2019

Seven Worlds One Planet

2021

Extinction: The Facts

The First Eden

Lost Worlds, Vanished Lives

The Trials of Life

Life in the Freezer

Attenborough in Paradise

2013

2014

2015

The Blue Planet

2019

Life in the Undergrowth

2020

Deep Blue

Planet Earth

Rise of Animals Life Story The Hunt

Wild Karnataka

A Life On Our Planet

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1.2

FILM MOODBOARDS ZOO QUEST

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1954-1969

Screenshots taken directly from Attenborough’s most popular work demonstrating his visual aesthetic.

THE HUNT

2019

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FILM MOODBOARDS BLUE PLANET II

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2016

Screenshots taken directly from Attenborough’s most popular work demonstrating his visual aesthetic.

FROZEN PLANET

2014

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1.3

STORYLINE DIAGRAM DESCRIPTION As a natural documentarian, Attenborough films have no typical ‘protagonist’— however he does have a specific formula to turning natural footage into a compelling story.

TIME

EMOTIONS

Featured below is a Vonnegut Diagram that demonstrates a typical storyline, and the emotional adventure he takes his audience on.

we’re introduced to an ecosystem and an animal that depends on it.

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we watch that animal as they operate their daily activites

we’re officially investested in the animal’s well being.

introduced to a predator that goes on to kill the animal.

learn about circle of life, and how the predator is a necessary element.

A graph that traces the ups and downs of the protagonist’s journey—frequently referred to as “the emotional arc” of the story.

continue learning about how the ecosystem operates

learn about how climate change is effecting the ecosystem

see how animals react in their new, decaying, habitats

learn how humans are the reason for this devastation

watch animals persevere through the harshest of odds

a hopeful message that motivates his audience to act.

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1.4

THE INFLUENCE OF ATTENBOROUGH DAVID ATTENBOROUGH First documentarian to film wild animals in their natural environment- setting the standard for the nature documentaries we're familiar with today. His influence is everywhere, and goes beyond the scope of filmmaking and into the world of education & activism

FILM "We looked at Planet Earth II, and all of those Attenborough documentaries, how much emotion can be expressed without human performance, just music editorial storytelling.”

-John Favreau On finding the visual inspiration for the Live Action Lion King Remake

POLITICS "We're not moving as fast as we need to, and part of what I know from watching your programs, and all the great work you've done, is that these ecosystems are all interconnected. We're going to have to have a global solution to this.”

-President Barack Obama Interviewing David Attenborough in 2015

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This diagram illustrates David's influence on society. As the first man to portray animals in their natural habitats, his impacts on the fields of natural documentaries, science, research, and activism are simply astronomical.

SCIENCE Attenborough's influence on the scientific community has been honored through naming of newly discovered species, Attenborough’s hawkweed, HIERACIUM ATTENBOROUGHIANUM, a small, yellow flowering native of the Brecon Beacons, ATTENBOROSAURUS CONYBEARI, a Jurassic marine reptile.

ACTIVISM "When I was younger, watching Attenborough programs about the natural world and what was happening, what was going on — that was what made me decide to do something about it, so I thank him for speaking up on the subject."

- Greta Thunberg On Beginning Her Activist Journey

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1.5

FESTIVAL DASHBOARD EVENT DETAILS

TITLES

This film festival celebrates the career of Sir David Attenborough while raising awareness on the issue of Climate change and money for Environmental Conservation organizations. The festival will be focused on using Attenborough’s extensive visual research to demonstrate the damage that has happened to Earth throughout history, convey the crisis our planet is currently facing , and offer realistic solutions and personal action plans.

A Reason For Hope Earth Through The Eyes of Attenborough Survival of the Species: The Biodiversity Crisis Our Planet: Through the Lens of Attenborough

SUBTITLES AUDIENCE

LOCATION/DATE

Outdoor Film Festival Fundraiser

Anyone who loves our planet, wants to learn more about its history and how to protect its future.

Golden Gate Park San Francisco, CA 12-9 PM May 5-8, 2021

Addressing the Biodiversity Crisis

FEATURED FILMS 1979

Back to Nature

2014

Life Story

2000

The State of the Planet

2016

Planet Earth 2

2006

Planet Earth

2019

Seven Worlds One Planet

2009

Nature’s Great Events

2019

Climate Change: Facts

2009

Life

2019

Our Planet

2012

60 Years in the Wild

2020

A Life On Our Planet

2013

Rise of Animals

2021

Extinction: The Facts

ADDITIONAL EVENTS This film festival will additionally serve as an awareness / fundraising campaign; with an area dedicated to fundraising efforts: featuring displays from organic local vendors, organizations, and festival info.

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Through the Lens of David Attenborough 7 Decades, 7 Continents- Earth: Unfiltered

The festival dashboard features the main elements & details of the festival.

This serves as the groundwork & framing for the development of this system.

THE THREAD The "thread" is the common narrative that embodies the director's entire collection of work. This description helps directmy visual conceptualization towards a relevant theme.

David Attenborough spent the last 70 years documenting animals in their natural habitats, exploring their complex environments and dissecting how each species interacts with each other in a way that contributes to their ecosystem.

Ultimately, he tells the sad story of a dying planet, and shows his audience how it directly effects the Animal Kingdom.

GUIDING NARRATIVE The guiding narrative is a tool that establishes the perspective of our visual system. Specifying what the audience should see, how they should feel, and ultimately what message should be emphasized.

I am an Arctic Tern, on my cross continental journey from the Arctic to the Antarctic Circle, observing thousands of species along the way. This voyage is incredibly beautiful as always, but feels different— the air is congested and my favorite resting spots up in the trees seem to have disappeared...at least there are way less predators than usual.

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1.6

VISUAL INSPIRATION ELEMENTS PHOTOGRAPHY # # # # #

naturalphotography wildlife nature landscapes naturalresources

GRAPHICS # # # # #

digitalnature naturaltextures colorful vector polarized

TYPOGRAPHY # # # # # #

bold integrated dynamic contrast dramatic interrupting

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Creating an effective visual system requires a blend of cohesive photography, graphic, and typographic elements. In order to create a visual system that represents David Attenborough, I've focused my inspiration on finding a diverse collection of natural elements presented in a visually interesting way.

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DESIGN & DEV 2.1

CONTENT GATHERING

2.2

IDENTITY DEVELOPMENT

2.3

POSTER DEVELOPMENT

2.4

CATALOG DESIGN

2.5

MEDIA PACKAGE DESIGN

2.6

WEB DESIGN

2.7

APP DESIGN

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ELOP

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2.1

CONTENT GATHERING PHOTOGRAPHY The photographs I gathered for my visual system are directly from officially Attenborough sources and BBC Media Packs.

I wanted to emphasize the diversity of nature he presents throughout his work and feature a variety of species, landscapes, and natural resources.

I also wanted to emphasize the essential theme of Climate Change and feature photography that captures the decline of our healthy wild habitats typically featured in Attenborough Programs.

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While gathering the specific content to be used throughout the festival— I wanted to emulate the overarching feel of Attenborough: through photography, color, and graphic elements.

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CONTENT GATHERING GRAPHIC ELEMENTS A challenge I ran into was "how do I make my visual system feel authentic to Attenboroughwithout resembling a National Geographic Campaign?"

I decided to solve this problem by featuring unique natural illustrations created with bold, earthy colors. This consistent color palette presenting itself on a variety of natural elements represents the connectedness of earth- how we all survive through what this planet provides for us.

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While gathering the specific content to be used throughout the festival— I wanted to emulate the overarching feel of Attenborough: through photography, color, and graphic elements.

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2.2

IDENTITY DEVELOPMENT PROCESS

EARTH THROUGH THE EYES OF

ATTENBOROUGH

THROUGH THE EYES OF

ATTENBOROUGH

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The process of creating a symbol that represents the festival's identity.

This will be used as a logo throughout the visual system.

FINAL IDENTITY SKETCH

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2.3

POSTER DEVELOPMENT PROCESS

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The poster was our first experimentation with executing our visual system, I explored many different directions- and wanted to take a moment to demonstrate how much experimentation went into figuring out my finalized visual direction. Ultimately, I wanted to find a graphic blend of real-world photography and animated graphic elements.

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2.4

CATALOG DESIGN PAGES 2-24

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The catalogue is a publication that explains the festival guidelines, information, schedule, map- essentially everything you'll need to ensure the best experience.

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CATALOG DESIGN 26-48

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The catalogue is a publication that explains the festival guidelines, information, schedule, map- essentially everything you'll need to ensure the best experience.

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2.5

MEDIA PACKAGE DESIGN VIRTUAL PHOTOJOURNAL SPREADS

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The media package is a product that contains a variety of assets related to the director's most famous project. One of the elements I am featuring in the media package is an exclusive personal photojournal that documents Attenborough's career from his own perspective.

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2.6

WEBSITE DESIGN

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This is an example of how the visual system carries throughout the website

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2.7

MOBILE APP DESIGN

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This is an example of how the visual system carries throughout the website

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DEPLOY 3.1

FINAL POSTER

3.2

PRINT CATALOGUE

3.3

FESTIVAL WEBSITE

3.4

FESTIVAL MOBILE APP

3.5

MEDIA PACKAGE

3.6

PAPERLESS TICKETS

3.7

ENVIRONMENTAL BRANDING

3.8

PRODUCT LINE

3.9

ENVIRONMENTAL ADVERTISING

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3.1

FINAL POSTER

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The final poster is an inviting graphic that grabs the attention of the audience, as well as informative text that describes the main details of the event.

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3.2

PRINT CATALOG

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The festival guidelines are expressed in the catalog- which will be printed on 100% compostable, biodegradable paper with soybased ink to ensure a negative carbon footprint.

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3.3

FINAL WEBSITE

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3.4

MOBILE APPLICATION

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The festival application serves as the festival go-ers all access pass to everything Attenborough.

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3.5

MEDIA PACKAGE

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PRODUCT DESIGN In an attempt to reduce our carbon footprint, we've decided to make our extensive media package a virtual experience. A simple USB will transport every festival go-er straight to the wild. Made out of 100% compostable packaging.

FEATURING Festival Catalogue

Exclusive Content

Festival Map

Unreleased Footage

Personal Photo Journal

In depth Interviews

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MEDIA PACKAGE VIRTUAL FESTIVAL GUIDE

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MEDIA PACKAGE PERSONAL PHOTO JOURNAL

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MEDIA PACKAGE TABLET VIEW

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DESKTOP VIEW

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3.6

PAPERLESS TICKETS MOBILE

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SMART WATCH

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3.7

ENVIRONMENTAL BRANDING ENTRANCE

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Branding featured throughout the festival: directional sigange, entrances, information, flags, advertisements, etc.

DIRECTIONAL SIGNAGE

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ENVIRONMENTAL BRANDING IDLE SCREENS

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Branding featured throughout the festival: directional sigange, entrances, information, flags, advertisements, etc.

MAIN SCREEN

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3.8

FUNDRAISING PRODUCT LINE GARDEN KIT STARTER PACK

100% OF PURCHASE DONATED TO RE- FORESTATION

DESCRIPTION

PRICE

The Garden Kit Starter Pack has everything you need to start your own garden and begin living a more sustainable lifestyle!

$40.00 USD

FEATURED PRODUCTS Real Wood Grow Box Potting Soil Disk 4 Burlap Grow Bags 4 Bamboo Plant Markers 4 Heirloom Non-GMO Plant Seeds

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The main objective of the products is to create interesting items that connect to the thread. I created a "Steps to Sustainability Product Line" as a selection of reusable, sustainable products. Each item was created with the specific purpose of either replacing a eco-draining habit, like driving and single use plastic , or starting a new environmentally friendly habit- like gardening or animal watching.

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FUNDRAISING PRODUCT LINE SUSTAINABILITY SNACK PACK 100% OF PURCHASE DONATED TO CLEAN ENERGY EFFORTS DESCRIPTION

PRICE

The Sustainability Snack Pack is the perfect way to elimate waste from your lunch routine!

Package free, ready to travel- what are you waiting for?!

$25.00 USD

FEATURED PRODUCTS Divided Airtight Stainless Steel Container Silicone Sandwich Bag Organic Hankie Reusable Bamboo Cutlery Set

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The main objective of the products is to create interesting items that connect to the thread. I created a "Steps to Sustainability Product Line" as a selection of reusable, sustainable products. Each item was created with the specific purpose of either replacing a eco-draining habit, like driving and single use plastic , or starting a new environmentally friendly habit- like gardening or animal watching.

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FUNDRAISING PRODUCT LINE ANIMAL ADOPTION PACK

100% OF PURCHASE DONATED TO WILD LIFE PROTECTION

DESCRIPTION

PRICE

Adopt your very own wild animal and recieve a personalized stuffed animal to remember them! This is a great way to get kids to care about wild life- with occasional updates!

$19.00 USD

FEATURED PRODUCTS Stuffed Animal Bamboo Multi Purpose Bucket Official Certificate of Authenticity Monthly Updates & Web Stream Access

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The main objective of the products is to create interesting items that connect to the thread. I created a "Steps to Sustainability Product Line" as a selection of reusable, sustainable products. Each item was created with the specific purpose of either replacing a eco-draining habit, like driving and single use plastic , or starting a new environmentally friendly habit- like gardening or animal watching.

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FUNDRAISING PRODUCT LINE E-SCOOTER SET 100% OF PURCHASE DONATED TO CLEAN AIR PROTECTION DESCRIPTION Take a ride on the (environmentally friendly) wild side with this limited edition E-scooter!

FEATURED PRODUCTS Electronic Scooter Power Smart Charger Helmet

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PRICE $275.00 USD

The main objective of the products is to create interesting items that connect to the thread. I created a "Steps to Sustainability Product Line" as a selection of reusable, sustainable products. Each item was created with the specific purpose of either replacing a eco-draining habit, like driving and single use plastic , or starting a new environmentally friendly habit- like gardening or animal watching.

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3.9

ENVIRONMENTAL ADVERTISING CITY SIGNAGE

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I thought outdoor advertising would be the most effective way to reach out to the San Francisco Attenborough audience

CITY BIKE

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ENVIRONMENTAL ADVERTISING CITY BILLBOARD

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I thought outdoor advertising would be the most effective way to reach out to the San Francisco Attenborough audience

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“THE FACT REMAINS THAT MAN HAS UNPRECEDENTED CONTROL OVER THE WORLD AND EVERYTHING IN IT. AND SO, WHETHER HE LIKES IT OR NOT, WHAT HAPPENS NEXT IS VERY LARGELY UP TO HIM.” DAVID ATTENBOROUGH, 1979 Thank you so much for taking the time to explore Earth Through the Eyes of Attenborough.

Creating this project challenged me to think outside the box, and find creative visual solutions that accurately depict the vision and themes expressed in David Attenborough's work.

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