THE COSMETICS COMPANY STORE:





Rebrand & Redesign for The Store of The Future

Green / nature inspired coloured glass tiles in the corner of the fragrance area.

Green / nature inspired coloured glass tiles in the corner of the fragrance area.
Brass and bronze metals to create a premium feel, with some cool-toned gold accents, making key features stand out.
Product STORAGE: Rounded fixtures (like Zara's concept stores), with warm-toned spotlights and lockable wheels to make them moveablesimilar texture of store walls.
Central consultation and customer service deskfront is for help and transactions, and the back is for personal services and bookings.
PRIMARY colours: 'Royalty' purple accents with brass and bronze metal finishes to portray luxury feel.
SECONDARY colours:
Pops of green, lime, and muted yellow hues to connote elements of nature and sustainability.
DIGITAL screens: Moveable & curvedcollaboration with
SCUSTOMERERVICEDESK
'TRENDING PRODUCT'SHELVING
REFILLSTATION
HAIRCARE
PERFUME PARLOUR
MAKEOVER AREA
MIRRORREDCORNER
SKINSPECIALIST
SKINCARE
SMARTMIRROR SCREENS+SEATING
These are pre-booked collaborations with spa ' s nationwide. Open to any customer at a wide range of prices, The Retreats are aimed to revitalise the body, giving buyers a unique experience.
Majority rounded, curved fixtures and furniture to connote community and openness, whilst also making the store more accessible. The event space table and chairs are foldable to store BOH when not in use, and the digital curved screens can be moved round to maximise or minimise the floor space.
An in-store, out-of-hours events programme, which is open to all customers (some events only for loyalty members to promote exclusivity), largely pre-bookable, with limited tickets on the door. These events aim to create a community from the customer base, and also aim to educate and entertain. Events will include: masterclasses, fragrance making, learning your skin type, etc.