This manual was made to showcase the brand value of Museum of Love, Music, Skateboarding, and Fashion (FOUR). (FOUR) is the only museum that offers insight on the influence and appreciation of skate culture through fashion, music, history, and uniformity.
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The name FOUR generates from the embodiment of the FOUR elements... L O V E . M U S I C . S K AT E B O A R D I N G . FA S H I O N .
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FOUR’s main goal is to create a common ground where people can feel welcomed into the skate community no matter what type of lifestyle.
Bringing people TOGETHER
FOUR is giving people the ability to immerse themselves in how much skateboarding has influenced media, and fasion. Skateboarding can be a foundation of bringing people together around the world.
Representing CLASS.
EQUALITY of clashing lifestyles
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CONTENT
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USAGE 1.1 Color Usage / Space Rules (preferred) 1.2 Unacceptable Uses 1.3 Typography 1.4 Color Palette (primary & secondary)
1.4.1 Freestyle Wall
1.5 Illustration 1.6 Imagery
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APPLICATIONS 2.1 Print
2.2 Packaging/Ephemera 2.3 Digital 2.4 Environmental
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2.4.1 Love Skatepark
CONTACT INFORMATION 3.1 Address, Phone Number, Email, Website
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1.1. COLOR USAGE & PROTECTION AREAS
Color usages of the appropriated CMYK values are displayed in the hearts below. Any other color representations of the brand is prohibited. Variations of the logo color combinations are shown on the spread adjacent to this one.
BLACK
PINK
C: 0
C: 0
C: 0
M: 0
M: 0
M: 30
Y: 0
Y: 0
Y: 0
K: 0
K: 100
K: 0
WHITE
Protection areas are designed to preserve the brand and prevent interference from other elements, such as titles, texts, images or borders. Whenever possible, it’s advisable to preserve an even larger protection area around the brand to protect its integrity.
X = width of “
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“
1/2 X 1/2 X
X 1/2 X 1/2 X
X 1/2 X 1/2 X
X 1/2 X 1/2 X
X
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1.2 UNACCEPTABLE USES
This part of the manual will clarify any questions or concerns about the use of FOUR’s brand. The adjoining examples illustrate unacceptable uses of the logo of which should never be applied. 1. NEVER distort the brand. 2. NEVER change the elements of the brand. 3. NEVER modify the proportions between the elements of the brand. 4. NEVER incline or rotate the brand. 5. NEVER add monocrhomatic versions of the brand in colors not included in this manual. 6. NEVER add any elements to the brand. 7. NEVER omit any elements of the brand. 8. NEVER make any cuts to the brand. 9. NEVER disrespect the protection area of the brand. 10. NEVER apply the elements of the distinctive part seperately. 11. NEVER use the brand only with an outline or without colors. 12. NEVER use the brand as a watermark. 13. NEVER modify the wordmark of the brand. 14. NEVER add any slogans or phrases to the brand.
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Expero vollorpor a comnis andi del etus et qui volupti cum velloria
FOUR
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We love skateboarding!
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1.3 TYPOGRAPHY
Helvetica is the world’s most widely used and popular font. It has been professionaly used in graphic design for many years. Since its creation in 1957 by Max Miedinger and Edouard Hoffman, the typeface has kept its clout and continues to gain modern love. Helvetica is highly legible, aesthetically pleasing, and brings Swiss Typography to its all time peak. “Helvetica was uniqiely designed for anyone trying to get to the point as quickly as possible with type.”
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HELVETICA a bc de fghi j k l mnopqrs tuv wx y z ABCDEFGHIJKLMNOPQRSTUVWXYZ
LIGHT
1 2 3 4 5 67890!” $% & /()=? @ a bc de fghi j k l mnopqrs tuv wx y z
LIGHT OBLIQUE
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1 2 3 4 5 67890!” $% & /()=? @ a b cd e fghi j k l mnopqrs tuv wx y z
REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1 2 3 4 5 67890!”$% & /()=?@ a b cd e fghi j k l mnopqrs tuv wx y z
OBLIQUE
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1 2 3 4 5 67890!”$% & /()=?@
a bc de fghijklm nopqr stu v w x y z
BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1 2 3 4 5 67890!” $% & /()=?@
a bc de fghijklm nopqr stu v w x y z
BOLD OBLIQUE
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1 2 3 4 5 67890!” $% & /()=?@
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1.4 COLOR PALETTE
The primary color palette within the museum will be gloss white, silver, and black. Gloss white portrays a clean fashionable look, while maintaining the raw recognizable feeling of a plain white T-shirt. Along with glossy white, accents of silver will be added to furniture throughout the museum to add a reflective affect to enhance the gloss white even more. Apart from flashy aspects, all headings will be in black. There will also be a “Freestyle Wall” which contains the secondary color palette. Patrons will be able illustrate anything relating to LOVE.MUSIC.SKATEBOARDING.FASHION. on a giant whiteboard entitled the “Freestyle wall”. The colors available for use are black, red, blue, yellow, purple, green, orange, and pink.
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PRIMARY COLOR PALETTE
GLOSS WHITE C: 0
R: 255
HTML/HEX
PANTONE
M: 0
G: 255
F4F5F0
11-0601 TCX
Y: 0
B: 255
K: 0
BLACK C: 0
R: 0
HTML/HEX
PANTONE
M: 0
G: 0
2D2926
Black C
Y: 0
B: 0
K: 100
SILVER C: 0
R: 199
HTML/HEX
PANTONE
M: 0
G: 200
A6A9AA
Silver 10077 C
Y: 0
B: 202
K: 25
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SECONDARY COLOR PALETTE
RED C: 15
R: 310
HTML/HEX
PANTONE
M: 100
G: 35
BE132D
18-1663 TCX
Y: 100
B: 42
K: 0
BLUE C: 100
R: 0
HTML/HEX
PANTONE
M: 0
G: 174
00A4CC
15-4333 TSX
Y: 0
B: 209
K: 0
YELLOW C: 7
R: 255
HTML/HEX
PANTONE
M: 17
G: 242
FFD700
Yellow 012 C
Y: 99
B: 0
K: 0
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GREEN C: 75
R: 65
HTML/HEX
PANTONE
M: 5
G: 173
2BAE66
16-6240 TCX
Y: 100
B: 73
K: 0
ORANGE C: 0
R: 242
HTML/HEX
PANTONE
M: 75
G: 101
FF6C2F
Orange 021 U
Y: 100
B: 34
K: 0
PURPLE C: 75
R: 102
HTML/HEX
PANTONE
M: 100
G: 45
603F83
19-3642 TCX
Y: 0
B: 145
K: 0
PINK C: 0
R: 248
HTML/HEX
PANTONE
M: 30
G: 193
F8E0E7
12-2907 TCX
Y: 0
B: 217
K: 0
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1.4.1 THE FREESTYLE WALL Length: 35 ft. Width: 3 ft. Height:15 ft
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1.5 IMAGERY
Imagery throughout the museum will consist of brands, humans, and objects that have influenced any of the FOUR themes... whether it be LOVE, MUSIC, SKATEBOARDING, or FASHION.
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Each piece will contain a brief history of, and an explanation on how the piece relates to each of the FOUR themes.
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KAYTRANADA Musician
DIME MTL
Skateboard Company
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LEFT TO RIGHT
RIHANNA (Musician)
A$AP ROCKY (Musician) KATE MOSS (Model)
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SUPREME X LOUIE VUITTON
High End Fashion Meets Streetwear
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STUSSY
Clothing Brand (Streetwear)
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TYLER THE CREATOR
Musician & Fashion Designer
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2.1 PRINT
Print applications follow the primary color scheme of Gloss White, Black, and Pink. Stationary set includes a business card, letterhead, and an envelope. Billboards and posters will include musicians, professional skateboarders, and/or models who incase the FOUR themes. FOUR’s first face will be Tyler the Creator since he is currently doing the most to show LOVE.MUSIC.SKATEBOARDING.FASHION.
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LETTERHEAD
BUSINESS CARD
ENVELOPE
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2.2 PACKAGING/EPHEMERA
All items shown will be available for purchase within the museum or online at four.com.
TOTE BAG
*FREE WITH PURCHASE*
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MENS POLO SHIRT
WATER BOTTLE
WOMENS T-SHIRT
SUPREME x FOUR SKATEBOARD DECK 39
2.3 DIGITAL
Tickets are able for purchase digitally online at four. com, or at the front door of the musuem. Tickets range from $10 for Children, $16 for Senior/Student/Military (with ID), and $20 for adults. You can also join the FOUR TEAM online with a membership. Members of the FOUR TEAM get into the museum at no charge.
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TICKETS
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WEB HOMEPAGE (desktop)
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WEB HOMEPAGE (desktop) *dark mode
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HOMEPAGE (mobile)
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MENU (mobile)
SHOP (mobile)
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2.4 ENVIRONMENTAL
All environmental facors show off the primary palette of the musuem. In addition, there will be an indoor skatepark located on the second floor of the museum. The skatepark was designed by famous skateboard legends Mark Gonzales and Eric Koston. It is entitled the “LOVE SKATEPARK” after John F. Kennedy Plaza in Central City, Philadelphia, Pennsylvania commonly known among skateboarders as the “Love Park”.
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2.4.1 LOVE SKATEPARK
The LOVE SKATEPARK will be open to the public every evening from 4pm to 11pm. There will be a LOVE LOCKDOWN every first Friday. A LOVE LOCKDOWN is an all night lock in at the LOVE SKATEPARK. Ten dollars per person, and all ages are welcome.
50 ft.
3 ft. 4 ft.
60 ft.
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*LOCATED ON THE SECOND LEVEL
5 ft.
3 ft. 2 ft.
CREATED AND DESIGNED BY SKATEBOARD LEGENDS MARK GONZALES AND ERIC KOSTON
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CONT INFOR
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TACT RMATION
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3.1 CONTACT INFORMATION
LOCATION: Placa dels Angels, 1, 0800, Barcelona, Spain PHONE NUMBER: 935.387.1110 EMAIL: info@four.com WEBSITE: four.com
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Museum of LOVE.SKATEBOARDING.MUSIC.FASHION. Brand Manual