Marketing Strategy
STRATEGIC AND ENGAGING.
Brand Guidelines VETTER DESIGN24
Vetter Design Co is a creative studio committed to launching business owners into their destiny.
RELATIONSHIP GROWTH
PARTNERSHIPBIGGEST FAN
STORY TELLING
VISUAL DESIGNSTRATEGY
ENGAGEMENTRECOGNITION
GUIDANCE/HOW TO EXCELLENT SERVICE
INSPIRATION EMPOWERMENT
BRANDING
WEB
MURALS
BRAND VOICE CLIENT AVATAR
COMMUNITY SALES
SOCIAL MEDIA
Guidelines
DESIGN
Brand
VETTER
Content Pillars
Entertain
+Reels
+Fun behind the scenes
+Painting videos
+Micah’s day to day life
+Event behind the scenes
Inform
+Branding + murals stats
+Design process
+Industry news
+Entrepreneur tips
+Q+A on stories
Connect
+Showcase client stories
+Feature other business owners
+Collaborations
+Shout outs
+My personal story
Inspire
+Before/afters
+Share personal growth/challenges
+Moodboards
+Client branding work
+Client success stories
Brand Guidelines VETTER DESIGN
Client Avatar: Jackie
CEO Of Super Foods Company
When creating marketing content, it is vital to remember who you’re creating it for. Speak directly to this audience using their language and capturing their attention.
Dreams, Goals, Values
+Bring her healthy food model to 10 U.S. cities
+Values community participation
+Values personal health and self care
+High standards for all parts of business
+Be listed on Forbes 30 under 30
+Transparent and authentic leadership style
Demographic
+Age 28-40
+CEO and founder of business
+Has 5-50 employees
+Makes $100k- $500k
+Lives out west or on the coast
Fears
+Not reaching their “destiny” or potential
+Their product not making a difference
VETTER DESIGN Brand Guidelines
Sources Of Information
+Follows NY Times and Forbes
+Goes to wine bars with friends
+Takes leadership/self development classes
+Attends holistic retreats (such as Journey)
Challenges, Pain Points
+Outgrown original branding
+Too busy to strategize social media
+Too busy to audit effectiveness of website
+Struggles attracting the right users for product
+Pumping out content quickly that isn’t cohesive
+Differentiating from competitors
+Effectively showcasing their vision
Objections To Branding Services
+Too expensive
+New branding feels like a luxury not necessity
+Believes their product speaks for itself
+Want to hit certain mile mark in business before investing in branding
Loves People
Brand Guidelines VETTER DESIGN
Friendly Optimistic Dreamer
Determined
Centered
Before Transformation
Jackie lives in an exciting yet chaotic world. She is fearless and has jumped head on into pursuing her dream of building a nationally recognized super food product line. She bounces from meeting to meeting advocating for her desired reality.
Among all the hustle, marketing has become a second priority. She knows it is important so she makes it happen, but it’s not the high standard that she desires for her business.
She feels alone in marketing which leads to anxiety, frustration, and overwhelm when she looks at her different platforms. Her website and social platforms don’t look cohesive.
The passion and potential she feels behind her product line are not showing on these platforms. It makes her sad to see that her energy isn’t accurately being represented to the world yet she has no idea how to get her message across.
VETTER DESIGN Brand Guidelines
After Transformation
The first and most important matter of business is that Vetter Design Co listens to Jackie. We make her feel seen and we validate that her dream is worthy of success. We repeat her goals and passions back to let her know we listen and care. We are a partner and a cheerleader so she does not feel alone.
We transform Jackie’s chaotic marketing into one cohesive story. We give her tools that are easy to use and save her time.
We build her a brand that increases her confidence and allows her to walk into investor meetings feeling amazing about her product line. Her website and social media are unified and interesting.
Customers are more engaged with the brand and are sharing her products more online. Overall, Jackie is proud of her business and her stress level has dissipated. Along with this, her sales have increased and she is hitting her goals quicker than she even expected!
Brand Guidelines VETTER DESIGN
Carousels
Social media carousels should inform viewers and contain relevant information to Vetter Design Co’s target client. They should follow either of the two formats. example
title goes right here
Title can go right here.
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VETTER DESIGN Brand Guidelines
Title can go right here.
@vetterdesign.co
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@vetterdesign.co Lorem ipsumdolor sit amet , Loremipsum dolor sit amet, @vetterdesign.co @vetterdesign.co @vetterdesign.co
3 THINGS YOU CAN DO TO
improve your website.
Video/Reels
Social media carousels should inform viewers and contain relevant information to Vetter Design Co’s target client. They should follow either of the two formats.
On-Brand
+Edgy/creative hooks
+Fun transitions
+Relevant info for audience
+Original voice overs
+Soul, Hip Hop, R&B music
+White/clean backgrounds
+Creative angles
+Use of lines/circles
Off-Brand
+Basic industry hooks
+Cheesy audio
+Lip syncing
+Dancing
+Cluttered backgrounds
Cheap design is EXPENSIVE
1.Example uses a creative hook
2.White or grey text
3.“In-app” sans serif font
Brand Guidelines VETTER DESIGN
Brand Voice
Vetter Design Co loves people. We are excited to be apart of our client’s journey. We are selfless and serve others. Everything we do is to elevate our clients. We promote their services, we tell their stories, we partner with them, we help them change the world.
VETTER DESIGN Brand Guidelines
empowering confident positive
fun
Keep In Mind
Vetter Design Co is confident. We are thought leaders and professionals that business owners look to for advice. With that power, we never tear others down. Our position is a gift that we use to help leverage others to have opportunities as well. We never complain about being misunderstood by clients, having too much work, or working on a project we might not love. Positivity is key.
Brand Guidelines VETTER DESIGN
edgy witty f r i e n d ly encouraging optimistic funky bold
Social Media
Profile Look + Feel
+negative space
+white/grey backgrounds
+use only 1-2 typography templates
+showcase client work on simple backgrounds
+space out different types of content (ex. don’t have two portrait photos next to each other)
Carousel providing helpful info
Showcasing client work on mockup
Professional photo with reel hook
