A safe and supportive counseling practice where clients can explore the underlying roots of their struggles and achieve growth towards a beautiful life.
Strong + Clear Foundation.
Roots Therapy is a boutique counseling practice that offers a safe space for individuals to explore and understand themselves. The practice believes that therapy involves diving into one’s past and roots to create new paths forward towards healing, self-love, and a sense of belonging.
Through evidence-based therapy, Roots Therapy aims to help clients achieve emotional well-being, overcome obstacles, and foster growth towards a more beautiful life.
With a warm and welcoming environment, Roots Therapy invites individuals to discover themselves alongside a supportive community of qualified providers.
Creating a safe space for clients is a top priority. Therapy is a vulnerable experience, and having a supportive environment where clients feel comfortable enough to let their guards down is crucial. By creating a safe and welcoming environment, true healing can take place. Having a commitment to safety ensures that clients feel supported and cared for every step of the way.
Community is vital in the journey towards self-discovery and healing. Clients are encouraged to share their stories, experiences, and perspectives, with their therapists to help them gain new insights about themselves. Roots Therapy prioritizes being a space where individuals can connect and grow together.
Creating a beautiful therapy experience is crucial for giving clients a sense of comfort and security, allowing them to fully engage in the therapy process. Additionally, Roots Therapy encourages clients to strive towards living an elevated life, one that is full of meaning, purpose, and joy. By focusing on the beauty of life, they aim to help their clients find a more fulfilling existence.
Roots therapy is a therapy group committed to providing a space for clients to uncover past trauma so they can build a path toward healing.
This is done through...
OFFICE
WARM + CLEAN
LANGUAGE
FEELS LIKE HOME
KIND + EMPATHETIC WELCOMING
CLIENTS LISTENED TO
PROVIDER TEAM
SUPPORTIVE
ONLINE
SPEAKING
SECURE ATTACHMENT
UNCONDITIONAL POSITIVE REGARD
WELL OILED MACHINE
HIGHLY KNOWLEDGEABLE
SOCIAL MEDIA BLOGS
EVENTS
PODCAST
Your story matters. You matter. A safe space for healing, growth, and transformation. Rooted in care.
Uncover your roots. Discover healing.
Your voice should be heard, let us listen. Feels like home. Be deeply known and truly loved.
The Symbol Representing Your Business.
The primary logo for the brands is a simple line based square icon resting upon bold typography written in the typeface Quasimoda.
The design of this logo is centered around the concept of human stories and the depth they hold. It is a square logo that features overlapping lines, which serve to symbolize the many layers and complexities of these stories. The root-like lines run down the design to suggest the digging into the past, and up the design to showcase growth into the future.
The typography used in this design is modern and clean, making the logo feel welcoming and approachable. Overall, this logo is an effective representation of the idea that human stories are deep and multifaceted, and that exploring them can help us to grow and become better versions of ourselves.
When unable to use the primary logo, the alternative is to use the emblem alone. The emblem works great as a symbol of the business in areas where people will already be familiar with the brand (ex. stamps on gift wrappings or social media profiles).
Emblems should not be used on any items that are attracting new customers such as signage.
When unable to use the primary logo or emblem, the logo type is an option with only letters to communicate who your business is. This works well on professional documents where a symbol may not be usable.
When placing the logo on any materials, it is vital to give the design room to breathe. Always allow for a border that is 50% of the logo’s width.
Do not change the colors of the logo.
Do not add a drop shadow to the logo.
Do not rearrange the order of the logo form.
Do not place the logo on a patterned background.
Do not lower the opacity of the logo.
Do not cut or distort the logo.
An Earthy And Modern Color Palette
Hex: #1f301c
CMYK: 75, 53, 82, 68
RGB: 31, 48, 28
Hex: #666842
CMYK: 56, 44, 80, 27
RGB: 102, 104, 66
Hex: #bbb3a8
CMYK: 28, 25, 32, 0
RGB:187, 179, 168
Dirt
Hex: #8e8367
CMYK: 44, 41, 62, 10
RGB: 142, 131, 103
Tan
Hex: #f2ece7
CMYK: 4, 5, 7, 0
RGB: 242, 236, 231
Best for text and emblems on white backgrounds. Also a great for dark backgrounds.
The logo should appear in all white as much as possible. Placing the white logo on dark backgrounds or over dark images is highly encouraged. Color option for backgrounds on web and social media.
Accent colors for around the office. Can be used for extra brand elements such as illustrations, icons, or patterns.
Quasimoda combines geometric forms with classical proportions. The lighter weights give off a fresh, modern feel, the middle weights provide excellent readability for longer texts, while the boldest weights demand attention in a modern way. Overall, Quasimoda is a versatile san serif family.
Quasimoda is the primary typeface for the brand. It should be used for all headers, subheaders, and body text on all materials.
Trirong Light is a serif typeface with thick and think strokes. The style of Trilong is elegant and light- making it a great contrast to the geometric style of Quasimoda.
Trirong Light is to be used very rarely and primarily in italic. When used, it is only an accent typeface and can call out specific quotes in a large body of text or special headings.
Your header font will be used for large messaging and headings. It’s purpose is to clearly communicate the main message.
Quasimoda Bold
• Use in all-caps
• Add 100em of spacing between letters
Your subhead font will only be used when small text which indicates a category of importance is needed. The purpose is for small titles and secondary messaging.
This is body copy. Et quia que sus ipsamusam fugita eossumq uidicipsa voluptatem quaepudam aliqui tet aspella sum que molupta tectium, corroribus nem con rectoriaerum et eature comnihil inverum fugit ulpa voloribus volores tiberumquam rectate seriora sum quis res inctem sam essi audipsant atur aut di si ut prore sa adiate laceaqu aturior ehendunt eatessum inte restrum quidis doluptatis nus ea prae nim dolor-
Quasimoda SemiBold
• Title Case
Your paragraph font will be used as body copy. It is meant to be easy to read when large amounts of copy is needed.
Quasimoda Regular
• Use in sentence case
Your accent font will be used rarely and will display secondary messaging that you draw special attention to.
Trirong Light Italic
• Use in sentence case
Below are a series of tips to follow that ensure Roots Therapy designs remain on brand and modern.
Text should be left aligned as much as possible. Center alignment works if left align is not doable in a situation. Text looks best if put in the top and bottom corners of pages.
Tracking is the space between letters. Roots Therapy uses high tracking (up to 100em) for all titles.
Medium sized lines can be used to separate areas of text. This should be done minimally and the line weight should be consistent across the whole design.
Layouts should never be cluttered. Incorporate space between sections to create breathing room.
Line Leading Viewer’s
Toward Information
Left Aligned Negative Space
Bottom Corner
Text Placement
It is encouraged to incorporate additional design elements into marketing materials. These elements must be consistent, cohesive, and clean.
+ White/Tan lines
+ Modern Custom Icons
+ Patterns Built From Icons
+ Line Patterns
These elements should never fully cover photos. They can wrap over or through images as long as they do not cover the subject’s face.
Icons are a unique approach to representing services offered at Roots Therapy. These icons are based off the design of the logo. More icons can be added to this set as Roots Therapy grows as long as they follow the following rules: they have the same line weight, 7 vertical lines as a base in the design, and are contained in a square shape.
GROUP COUNSELING
INDIVIDUAL COUNSELING
COUPLES
COUNSELING
SPORTS
PERFORMANCE
COACHING
TELEHEALTH
VIRTUAL COUNSELING
EMDR
THERAPY
FAMILY COUNSELING
SPEAKING + TRAINING
These icons can be paired together to create patterns. They can also be used individually to explain a service or can be placed as signage throughout the office to indicate what rooms host which therapy types.
The main goal of Roots Therapy photography is to be warm and authentic. Photos should feel familiar, cozy, textural, safe, and inspiring.
Use natural lighting as much as possible. Green, orange, tan, and white are the primary colors that should be seen in photos. Clothes of people and their surroundings should fit within this earthy color palette.
+ Artistic use of light (shadows, light beams)
+ Comfortable and creative
+ Relaxed lifestyle feel- no posing
+ Showcase plants (close up specifically)
+ Narrow depth of field
+ Show comforting textures- blankets, candles, plants
+ Head shots should be crisp and inviting
+ Golden hour scenes
Fundamentals To Ensure Big Results
Kelsey Bryson
When creating marketing content, it is vital to remember who you’re creating it for. Speak directly to this audience using their language and capturing their attention.
+ Sense of balance w/professional and personal goals
+ Have deep impactful relationships
+ Have a health focused lifestyle
+ Have it all together
Demographic
+ Affluent
+ Lives in Atlanta, Georgia
+ Age 28-55 years old
Fears
+ Not being able to show up fully due to lack of time
+ Losing independence
+ Not having a purpose
+ Having relationship issues due to unresolved trauma
+ Biography based books from leaders
+ Podcasts
+ Conversations at dinner parties
+ Self help books
+ Doesn’t have enough time
+ Doesn’t have guidance for healing
+ Remaining regulated even with all her responsibilities
+ She has no time
+ She is afraid of looking like she needs help
+ She’s afraid of being vulnerable in community
+ It’s too expensive
Before coming to Roots Therapy, Kelsey felt alone, confused, and lacked clarity around her behaviors.
more balanced life. She felt stuck in a cycle of habits, and didn’t have the tools to break them and truly thrive.
She struggled with understanding her emotions, and as a result, often found herself engaging in a life she didn’t love.
This left her feeling lost and disconnected from herself and those around her. Kelsey felt like no one really understood her or what she was going through. She longed for a safe space to talk, explore her inner world, and gain insight into why she was struggling. In addition, she longed for a
She wanted to feel more fulfilled and connected to her purpose, but didn’t know how to make meaningful changes in her life.
After joining Roots Therapy, Kelsey experienced a profound shift in her emotional well-being. She formed a secure attachment with her therapist, who provided a safe and non-judgmental space for her to explore her feelings and experiences.
Through therapy, Kelsey was able to examine her roots and identify patterns in her behavior that were holding her back from achieving her goals. By developing a greater sense of clarity and purpose, Kelsey was able to take steps towards creating a more balanced and fulfilling
life. She learned how to vocalize her emotions in a healthy and constructive way, which allowed her to build stronger relationships with those around her.
As Kelsey continued on her therapeutic journey, she learned the tools she needed to continue growing.
Ultimately, Kelsey was able to transform from a person who felt lost and disconnected to someone who felt empowered and equipped with the tools she needed to live a fulfilling life.
+ Providers around the office looking friendly
+ Providers outdoors enjoying nature
+ Info graphics on green or tan backgrounds
+ Use only 1-3 typography templates
+ Inspiring quotes
+ Informational tips
+ Showcase cozy office and therapy rooms
+ Space out different types of content (ex. don’t have two portrait photos next to each Inspiring quote.
Providers outdoors with warm lighting.
Info graphic giving a mental health tip.
Office Space Service Explanation+ Reels with calm music
+ Story of how the business began
+ Recap of speaking events
+ How to sign up
+ How the space works
+ Mental health tips
+ Trauma informed info
+ Q+A on stories
+ Showcase providers
+ Collaborations with podcasts
+ Shout outs to other mental health services
INSPIRE
+ Before/afters
+ Show high quality beautiful plant images
+ Share stories of growth and hope
+ Photos of community
+ Showcase giving back to community
In marketing materials, Roots Therapy utilizes inviting and reassuring language to encourage clients to take the first step towards therapy.
Their marketing messages focus on the benefits of therapy, emphasizing the potential for growth, healing, and self-discovery. By inspiring potential clients to take action, Roots Therapy is able to create a sense of peace and motivation for clients.
In addition to marketing efforts, Roots Therapy also uses their brand voice in their interactions with clients. Therapists are trained to use a gentle and empathetic approach, which aligns
with the brand voice of being safe and supportive. This helps to create a consistent experience for clients, whether they are engaging with Roots Therapy through marketing or in-person therapy sessions.
Overall, Roots Therapy’s brand voice is an integral part of their marketing strategy, as it helps to create a cohesive message that resonates with their target audience and creates a sense of trust and safety for potential clients.
