Introduction Thanks for picking up a copy of the “7 – Step Start Up Guide For Internet Marketing Newbies!” Let me start off by saying that anyone in the world has the ability within themselves to create a sizable, profitable, long-lasting income online. But the most difficult part that people face is figuring out how and where to START. Talk to anyone who's already making money online and they'll agree, it starts and ends with one thing... your list. But before you can even get to building a list there are a few simple tools you need to have in place... Imagine you want to be a builder and everyone claims they can show you how to make the biggest, best looking, most reliable house in town! But no one ever says “Hey, you're going to need a toolbox with these tools if you want to build anything.”This is the information you need in order to be successful that people don't talk about and you may not have known you needed to ask. We hope to help by giving you a 'head start' toward earning profits as soon as possible without being scammed or taking years to learn the process. To put this report together we took everything we've learned over the last few years and peeled back our personal system to reveal the skeleton of what makes our business run. We broke down the key elements that hold it all together into simple, easy to follow steps so that you can quickly lay the foundation of what will soon be your own online business. Are you ready?? Let's get started...
IMPORTANT NOTICE The Publisher has strived to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. While all attempts have been made to verify information provided in this publication, the Publisher assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organizations are unintentional. In practical advice books, like anything else in life, there are no guarantees of income made. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly. This book is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance field. You are encouraged to print this guide for easy reading.
STEP 1: Get A Password Manager This is going to save your sanity while getting started online. Password managers generate unique secure passwords and store your login information for all the websites you use. They also encrypt your entire password database with one master password making the master the only one you have to remember. Most have built in search features and help you login to any site automatically, which is going to save you tons of time! Think of this as the secure spot where you hold your keys. To make money you need to focus on effective marketing, not wasting time fumbling through a notebook (or worse.. trying to remember) the usernames and passwords to everything you use online. We use LastPass because it is so simple to use and easy to organize but there are many different services to choose from. If you'd like to give LastPass a try, use this link and get a free month of their Premium service.
STEP 2: Set Up Your Auto-responder As you begin marketing and building your email list, you want to be able to keep in contact with your leads (the people who have opted in to receive more information on whatever you are promoting). An Auto-responder is a tool that will automate the emails your leads get from you without tying you to your computer to do this for each person manually. This is like having your own personal answering service except you use it to provide valuable information and make sales on auto-pilot 24/7. It's been said that a potential customer will feel comfortable enough to buy from you after seeing your ad a minimum of 7 times. Once you create an account you can pre-load your emails to go out at specified time intervals and you're done! The most commonly used systems are Aweber, GetResponse, and GVO. We have found Aweber to be the simplest to use and easiest to integrate with our other tools. Go with the one that suits you best.
STEP 3: Choose A Domain Name Your domain name is what you're going to use as your web address, like www.yourname.com or www.mysource-marketing.com. It helps brand your image and makes it easier for your customers to find you. Domain names containing keywords will also help you rank higher in the search engines. Here are a few tips for selecting a domain name: • Keep it short and simple but make it memorable • Use words that are easy to spell and easy to pronounce • Make it directly relate to your business or use keywords from your industry • Choose something you can brand. You don't want to confuse it with another site or trademark • Create multiple domain names and link them all to your main site to boost your search engine ranking Again, there are lots of sites that you can purchase domain names from, just do a quick Google search. We like www.namecheap.com because it provides good quality names from a reputable source at under $4 a year*.
STEP 4: Create A Hosting Account If your domain name is your web address, your hosting account is the piece of internet real estate it sits on. Hosting allows you to have complete control over the content available on your site and create various types of pages (i.e. sales page, squeeze page, blog, e-commerce, etc). And just like real estate, the monetary value of your web address goes up as you increase traffic to your site. Our hosting comes from HostGator and Netfirms. We started with Netfirms and have continued using it because of its' many features and reliability. We recently started using HostGator for something that was a little more “Internet Marketing friendly” but we keep the other service as a back-up because, let's be real... online tools are just like any other tool. They work great, until they don't. When you're promoting your links to various pages all over the internet, the last thing you want is to be sending traffic to a page that is down because of “server issues.” Both offer hosting services starting at under $5 a month*.
STEP 5: Create Your Own Squeeze Page (aka Landing Page) Let me ask you something... What do you do when you see the same ad playing the same video, with the same sales page, making the same offer, over.. and over.. and over? You get desensitized and start to ignore it, right? Many times it's perceived as spam, not because the offer is bad or the service doesn't work, but because people are just tired of seeing it! This is why traditional businesses constantly change their commercial ads and offers. The goal is always to entice the customer to open the door and come inside! Creating your own customized squeeze page helps you accomplish 3 things: 1. Personalize the look of the page with your own brand, testimonials, or give-aways 2. Capture your leads and add them to your own mailing list 3. Have the flexibility to tailor your offer based on current trends and popular searches In order to do this you need to have WordPress installed on your domain name. Now before you freak out... THIS IS NOT HARD! (Click here for a quick video on how to install WordPress). Once you have WordPress installed you can add a squeeze page building plug-in. Do a quick search and choose the software that suits you best. Most of our squeeze pages were created using either EpicSqueeze or FunnelKit (links provide specific features of each). *Note: As of Jan 1, 2014, a new law is being enforced and carried out by the Better Business Bureau to monitor user privacy info. Neglecting this can result in fines, lawsuits and even imprisonment. Click here for more information.
STEP 6: Set Up A Tracking Tool If you've attempted any kind of marketing online and have been unsuccessful, I have one question for you.... Did you track your links? Link tracking is like setting up your monthly statement or report card so that you can measure what is working for you and what isn't. It's the measuring tool of your success and having this information is VITAL! Most people start out by promoting their offers and then they just wait and hope for sales to roll in... That is the easiest way to throw your money away, give up and take on that “this doesn't work, it's all a scam” mentality. To make money online you need to know everything about your traffic. You need to know your optin rates, conversion rates, and click through rates. That will tell you how effective your squeeze page is and what you need to adjust. You also want to know where your traffic is coming from and
make sure you're focusing on the most productive areas. Like they say... “what gets measured, gets done.” Link trackers measure and analyze all this and more. And it's all automated – no math or calculating involved. A quick search for click tracking tools will give you access to lots of different software options. If you're just starting out I'd recommend using one of the free tools like Bitly or Affiliate Toolbox. They are simple to use but also only give you very basic information. We use Quality Click Control because it is a more advanced option and offers a lot more features.
STEP 7: Find a legitimate offer When it comes to promoting something online, you can sell just about anything... The sky's the limit! First, choose a niche. In my opinion, it's easiest to start with something you're actually interested in. For example, if you have an interest in health and fitness, you already have an idea of what people may be looking for online in that area. This could be a weight loss product, supplements, equipment, fitness videos, etc. If your niche is making money online, you may promote a tool or system to help fellow marketers, or even an MLM or Network Marketing opportunity. Whatever niche you choose, focus on just a few offers at a time to start. You don't want to get carried away promoting everything under the sun just yet. Once you get your squeeze pages converting well and understand your tracking results you will start making money and can expand your marketing. Sites like Clickbank, Amazon and JVZoo have literally thousands of digital products and services that you can promote once you become an affiliate (its free). Use the search features to find out which products are selling best, how much commission you make per sale, etc. Choose products that are already being promoted by other marketers (gravity) and are converting well. If they have recurring payments, that can lead to an ongoing income stream vs a one time sale. If you choose to promote an MLM or Network Marketing opportunity, there are plenty to choose from (with more being added every week)! Most require you to join in order to become an affiliate and make money promoting their system. This type of marketing is all about building a network of people who are all buying or using the products or services you're selling. Your job is simple: Provide information about your business and the benefits it serves, answer questions and objections, make the sale, follow up, sponsor, train and support. You want a company who is going to do the same for you. But have common sense, nobody can guarantee your success but you. Ultimately, your success is determined by what you do. So seek a little background before you join any business. This can take some time but it's well worth doing the research. Here are a few key things to consider: • What percent of people in the company are already making money with this system? Are many people creating an income or is it just a small circle of people? •
What is the product or service you will be selling? What is the value in the market place? If it serves value to you, you will find it easier share with other people.
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What is the initial cost to get started and what do you get for that amount of money? What are the ongoing costs?
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What kind of support or service will you receive to help you build your business?
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Do you understand the compensation plan? (i.e. how much you make per sale, how often,
how your sales are tracked, etc.) We have worked with MANY different companies, systems and programs over the years and if there's one thing we've learned it's this... go with your gut. If you don't “vibe” with the business, don't join. If you feel you can connect with the community and you will benefit as a person and in business by plugging in and following their system, do it!
Here's the bottom line... If you've made it this far you should have completed all 7- steps. With these basic tools in your toolbox you are now ready to start marketing and focus on getting eyes on what you have to offer. I believe you can be successful with literally anything you choose to promote from this point but it won’t matter what you select if you don’t take the time to learn about the program, learn how to market online and make an honest consistent effort to build your own success. The reward is well worth the work!
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To learn more about the tools that we personally use please use these Affiliate Links... LastPass: http://mysource-marketing.com/track/mysrctools12/?id=109 (one month free of Premium service) Aweber: http://mysource-marketing.com/track/myaffprogms/?id=216 (30-day trial for only $1) Namecheap: http://mysource-marketing.com/track/mysrctools12/?id=246 HostGator: http://mysource-marketing.com/track/mysrctools12/?id=247 Netfirms: http://mysource-marketing.com/track/mysrctools12/?id=248 EpicSqueeze: http://mysource-marketing.com/track/epic/?id=23 FunnelKit: http://mysource-marketing.com/track/funnelkit/?id=4 Privacy Simplified: http://mysource-marketing.com/track/pvcysmplfd/?id=139 Quality Click Control: http://mysource-marketing.com/track/qcc/247/ Clickbank: http://mysource-marketing.com/track/clkbnk/?id=175 JVZoo: http://mysource-marketing.com/track/jvz/?id=174 *Any prices mentioned above are subject to change by the servicing provider Special Offer #1: http://mysource-marketing.com/track/funnelkit/?id=4 Special Offer #2: http://mysource-marketing.com/track/mysource4more/?id=254
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