Trend Forecasting

#NOWTRENDING

#NOWTRENDING #NOWTRENDING brings you the trends of tomorrow today.

With an insight on what’s happening today together with research around how the world revolves results in an analysis of future trends. We believe that by looking at what is effecting people and their emotions we can see the next movement and concept of fashion. This trend book depends on current world happenings to bring you a vision of what’s next to come for the AW 18/19 season.

STRENGTH Fall/Winter 2018-2019 will be a season of Strength. There is only powerful and positive change waiting to be experienced.

Transforming mind, body and soul to reach higher levels of consciousness and love. Strength creates the energy we need to fight for whats important and to overcome the challenges life gives you. In order to see a season of strength we must stand strong and fight our demons and face them a head fearlessly. Currently we are fighting political unrest, racism, hate and fear. The world is in a state of uncertainty. We are fearful of failure, exile and loss of materialistic needs. How do we overcome a society filled with narcissism, greed and lack of creativity? We need to raise or voice and speak louder. We must use our strength to capture the attention of the masses. We need to force them to open their eyes to see the bigger picture. We are all human, we all suffer, we all feel, no one is better than another.

To become stronger we need to spread the word of acceptation, gratitude, understanding and freedom. This is what the world really needs to see right now. We must use our strength to overcome our fears. We must find our way back to the top from hitting the bottom.

With a season of strength, the themes will consist of rebirth and survive. We need be born again and we need to go back to our roots to be able to survive. Fall & Winter 2018-2019 will be the change society needs to see, it will be the start of something new and better.

REBIRTH Rebirth is Inspired by the rebirth of nature from season to season. The death of yesterday is the birth of tomorrow.
 With texture and prints that remind us of tree stumps, bark or leaves. Yarns and woven fabrics are twisted together to create texture. Fabrics consists of suede, leather, knits, wool, cashmere, silk and feathers, and appear in earthy, autumnal colors.

In our womenswear forecast for Fall/Winter 2018-2019 there will be a season of rebirth.

WHAT HAS DRIVEN THE TREND? Inspiration from: The circle of nature and living things.

The feeling of Rebirth from season to season.

Keywords : Nature, Rugged Texture, Big silhouettes Colors : Earthy and autumnal Trends: 3-Dimensional garments Key Item: Knitted sweaters with a growing silhouette Fabric: Thick and strong Feeling: Smooth and Soft Influencers: Gucci S/S16, Alexander McQueen A/W 09, VMajor’s International Woolmark Prize collection.

Occasion: Daywear

FABRICS / MATERIALS Silk Fur Wool Suede Feather Velvet Leather Cashmere

TEXTURE Texture inspired by the wonders of nature

SILHOUETTES The silhouettes for Rebirth are 
 3-dimensional and works as a shield to protect the body against the harshness of the world.

COLORS The color palette for Rebirth consists of earthy and autumnal colors.

PRINTS / PATTERNS Inspired by the shape and look of nature

DESIGN INSPIRATION

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1. Gucci S/S 16

A collection worth the hype, Their references to nature and it’s shape is taken even further in our A/W 2018-2019 Forecast.

2. William Morris Influencers

INFLUENCES

The art nouveau styled prints of the self thought textile designer is one of the main inspirations for this forecast. He worked with almost all natural dying materials and his design is inspired by leaves, florals and animals.

3. Natures transformation

Snakes sheds its skin. Birds looses their feathers. Lamb gets new wool. Leafs fall of the trees to be born again next spring. The way nature renews it self from season to season is a recurring feature in Rebirth.

4. Farmers Markets

As we go back to the sources of nature to see a season of Rebirth farmers markets plays a important role for inspiration for texture and fabric as well as sustainability.

OUTCOME Outcome

- What has driven the trend?

Inspiration from: The Wilderness of nature and the ability of mankind to survive in it.

Keywords : Camouflaging, Sharp Texture, Flowy silhouettes Colors : Inspired by places untouched by human hands.

Trends: Enlonged silhuettes Key Item: Coats to protect the body from the cold atmosphere.

Fabric: Warm and coarse.

Feeling: Soft and light.

Influencers: Valentino S/S 17, Saint Laurent A/W 16, DSquared S/S 17 Occasion: Daywear

Survival Survival equals the state or fact of continuing to live or exist, especially in spite of difficult conditions.

Survival is our strongest instinct which never fail us.

We must use this instinct now more than ever. With prints to help us get unnoticed by our enemies our forecasting for menswear for A/W 2018-2019 is focusing on the art of survival.

FABRICS / MATERIALS Merino Wool Leather Denim Cotton Tweed Knits Teddyfur Jersey

material

Texture Texture inspired by the need to protect the body from threats.

SILHOUETTES The silhouettes for Survival are long and flowy to protect and camouflage the body against enemies and hard circumstances .

COLORS The Color Palette of the Survival theme reminds you of a gaze at places untouched by human hands. Where survival is easy and darkness has yet not found it’s way.

PRINTS & PATTERNS To be able to hide from enemies and threats


DESIGN INSPIRATION

1. Valentino S/S 17

Valentino showed felt wool cashmere overcoats, field jackets, and parkas for S/S17. The collection reflected the habit of man. This has inspired the theme of survival since those habits and our instinct is what makes mankind survivors.

2. Birds of Paradise

influencers

INFLUENCES

With no natural enemies the birds of paradise spends their life decorating their homes and are blessed with a unique look.Their way of living is the opposite of survival and what the world need.

3. Climate Changes

Climate changes and global warming keep getting worse. We must start doing something in order to survive and we need to focus more on sustainable fashion and materials.

4. The force of nature The power of nature and the way it can change in a blink of an eye. challenging us with disasters or blessing us with sun and rain when we need it the most.

outcome

OUTCOME

Made by: Mikaela Larsson 
 Trend forecasting London College of Fashion Autumn 2016