GENERATION H STYLE GUIDE
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Maria Vittoria Miccoli Minarelli | GDE3 | 2019-2020 | Publishing design exam
SUMMARY
06. 07. 08. 10. 19. 20. 21.
TYPOGRAPHY COLOR PALETTE MOOD BOARD DESIGN THINKING AND TECHNICAL DATA FLAT PLAN SOME GENERAL RULES COVER DESIGN OTHER ISSUES
TYPOGRAPHY Akzidenz-Grotesk BQ - Medium: Usage: Magazine title and quotations
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
Archer - Extra Light:
ABCDEFGHIJKLMNOPQRSTUVWXYZ Usage: General details and title of insert abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
Akzidenz-Grotesk BQ - Italic: Usage: Titles and subtitles
Akzidenz-Grotesk BQ Medium Italic: Usage: Quotations
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
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C: 53 M:13 Y: 49 K: 42
C: 53 M: 9 Y: 42 K: 0
C: 53 M: 9 Y: 42 K: 0
C: 53 M: 9 Y: 42 K: 0
Opacità: 30%
C: 0 M: 0 Y: 0 K:100
Opacità: 30%
COLOR PALETTE
MOOD BOARD
Millennials are obsessed with houseplants because they can’t afford kids
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DESIGN THINKING AND TECHNICAL DATAS
Who: Generation Y: millennials (38-23) Generation Z: post-millennials (22-15*)
What: 21cm x 28.5cm magazine Perfect binding Cover harder than the pages 100 pages
When: Every 3 months
(*should be 10)
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Where: Worldwide News-stands
Why: To relax and be inspired To be informed about house plants
Naming: Generation H
Generation Y-Z
Houseplant
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FLAT PLAN Articles: Advertising: Insert: Quotations: Others:
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Editor’s letter
Editorial
Contents
Contents
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FLATPLAN
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FLATPLAN
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Insert cover
Insert cover
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FLATPLAN
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Insert retro
Insert retro
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FLATPLAN The team
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SOME GENERAL RULES: On the front cover there should be an image and on top of it a calque of a plant. On the back cover there should be an advertisement. The advertisements inside the magazine should have white or image backgrounds. The advertisements inside the magazine should contain small amount of script. The advertisements inside the magazine should not exceed margins on both the left and right side of the page. In general, images should not be full bleed, they must exceed by two sides only.
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COVER
General rules: On the front cover there should be an image and on top of it a calque of a plant On the back cover there should be an advertisement
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OTHER ISSUES
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