GLOBAL REPORTS
UFI RELEASES FIRST INDUSTRY PARTNERS BENCHMARK SURVEY Exhibition organisers and venue operators state that service providers have a relatively high impact on overall event success.
venues. It also identifies areas for improvement with regard to collaboration. More than 200 companies contributed to the project, the majority of whom are from Europe and the AsiaSatisfaction with service -Pacific region. “We believe providers within the industry is this is the first survey of its kind relatively high, whilst the length in our industry to focus on the of collaboration between clients value that organisers place on and customers has a big their suppliers. The survey will impact on overall satisfaction be of great interest to suppliers levels. and partners worldwide, by providing key insights into the Key areas of investment over true nature of the relationships the next 12-18 months are between organisers and perceived to be marketing and the companies that support communications, and event their events,” says Ravinder technology and software. Sethi, Chair of UFI’s Industry Exhibition organisers and Partners Working Group. venue operators state that The survey demonstrates service providers have a that industry partners are relatively high impact on regarded as an essential and overall event success. This valuable component of the is a core finding from the first exhibition industry, with overall edition of the new Industry satisfaction levels with regard Partners Benchmark Survey, to service delivery being released by UFI, the Global relatively high. The results Association of the Exhibition also indicate that some of the Industry. Developed by less-utilised services may the UFI Industry Partners have a stronger impact on the Working Group, the survey outcome of an event than those benchmarks and assesses more heavily relied upon, while the relationships between the duration of cooperation industry partners/suppliers between industry partners and exhibition organisers/ and their customers has a 41 | WWW.MICEAFFAIRS.COM
strong positive correlation to satisfaction levels. Despite the overall positive feedback, the survey highlights a demand for more innovation from industry partners, and indicates that an increase in data sharing between industry partners and their customers could bring additional value.
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This survey is a result of UFI’s Industry Partners Working Group, which has been set up for and run by our industry partner members – a diverse group of motivated industry experts offering a broad range of services. The collaboration between organisers, venues and service partners is more important than ever, now that we are dealing with the fallout from the COVID-19 pandemic,” says UFI President Anbu Varathan.
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