GLOBAL EXHIBITION NEWS
First exhibition in HKCEC in 2021 reinforces value of face to face events
T
he Hong Kong Convention and Exhibition Centre (“HKCEC”) welcomed the Hong Kong International Dental Expo and Symposium (“HKIDEAS”) during 22-24 January, the first exhibition in 2021. With average daily attendance of over 3,000 dental professionals, the three-day event is the first trade exhibition in Hong Kong since the fourth wave of COVID-19 hit the city in late November 2020. Stringent preventive measures were implemented by the organiser and the venue. The success of the event reinforces the irreplaceable value of physical events. HKIDEAS is an annual recurrent event at the HKCEC and the August 2020 version was postponed due to the pandemic. Exhibitors, visitors and delegates were thrilled to get together physically after the long wait. Ms Kanas Ng, Associate Sales Director of iTero, Hong Kong & Taiwan, one of the exhibitors, was 47 | WWW.MICEAFFAIRS.COM
excited, We are eager to participate in HK IDEAS and promote our products at one of the biggest events in the dental industry. With all the comprehensive preventive measures implemented by the event organiser and venue, we feel safe and sound.” Dr Century Tsang, President of Hong Kong Dental Association cum Honorary Chairman of Organising Committee of HKIDEAS, was happy with the outcome and attendance, “Thanks to the support from Hong Kong Convention and Exhibition Centre (Management) Limited (“HML”), we are excited to host the physical expo and symposium successfully at the HKCEC to allow face-to-face interactions and exchange of ideas among our members.” Ms Monica Lee-Müller, Managing Director of HML, confident with the long term positive growth of the industry, pledges to stride ‘Onwards and Upwards’ in the
New Year, “The well-attended exhibition is a great kick-start of 2021. It clearly demonstrated strong demand for physical events and assured us that physical events cannot and will never be replaced. We are committed to work closely with organisers to implement stringent preventive and social distancing measures to enable events to be held safely. We will also continue our investment in facility renovation and the construction of 5G network. We are fully geared up to welcome events and visitors back to the HKCEC once they are ready.” HKIDEAS featured 23 parallel sessions and four workshops, which incorporated live video conferencing. It was well attended by industry professionals from Hong Kong, China, UK, USA, Japan, Singapore, Malaysia, Taiwan and Lebanon, sharing latest clinical insights and international intelligence. MICEAFFAIRS
