Singapore Revealed
Your choice meetings and incentive travel destination
mice.yoursingapore.com Produced by Business & Tourism Publishing Asia Pte Ltd and Singapore Tourism Board
Discover culture at its finest
Singapore’s vibrant mix of cultures is often downplayed beneath a glamorous display of modern infrastructure, skyscrapers and landmarks that grace the local skyline. From the ethnic quarters of Chinatown and Little India to the hidden treasures of Joo Chiat and Armenian Street, incentive groups can explore the different enclaves and gain insights into the cultures that are within the garden city. Incentive planners can include a Peranakan Trail for groups to learn more about the intricacies of the Chinese-Malay heritage. The trail can include a trip to Peranakan Museum for a full cultural immersion, a stroll through Spice Garden and down the streets of Joo Chiat, which
is typically associated with Peranakans and Eurasians. Groups can incorporate scavenger hunts in search of jasmine flower garlands, massage oils or fabrics in the authentic Little India enclave. Include a ride on a trishaw as part of the activity, allowing groups to soak in the olden-day charm and fragrances of spices on wheels. Visit the bustling colourful precinct of Chinatown, where family-run goldsmiths, medicinal halls and rows of pre-war shophouses are just as prevalent as stylish
bars and upmarket restaurants. Factor in time for an adventure for groups to track down the popular Tong Heng Confectionery and Kwong Chen Beverage Trading. Groups can make their way to Kampong Glam, featuring traditional stores selling carpets, household wares and textiles, restaurants and Malay heritage sites. Drop by the Malay Heritage Centre to learn about the Malay history and culture, and the alleyways filled with rattan furniture shops, shisha joints, independent boutiques and quirky fashion outlets.
Singapore Makan Safari Food makes up an integral part of the Singapore culture. Known for its myriad cuisines influenced by the multi-racial social fabric, eating (or ‘makan’, which means ‘to eat’ in Malay) is considered a national pastime and often a topic in daily conversations. Concept: Organise an experiential team-building activity to promote an appreciation for Singapore’s multi-cultural society through a food race around the island. Focus: Singapore’s hawker fare.
Newton Food Centre (seating capacity of over 1600 pax); Tiong Bahru Food Centre (seating capacity of approximately 2000 pax); East Coast Lagoon Food Village (seating capacity of over 1400 pax) – closed for renovation until November 2013 Email: contact_nea@nea.gov.sg or 18002255632 for assistance. Chinatown Market (seating capacity of approximately 4000 pax); Old Airport Road Food Centre (seating capacity of approximately 2000 pax) Email: pldmail@hdb. gov.sg or call 1800-866-3073 for assistance. Lau Pa Sat (seating capacity of approximately 2000 pax) Email: jacquelinelim@kopitiam.biz or call +65 62202138 for assistance. Singapore Food Trail at Singapore Flyer (seating capacity of over 600 pax) Email: jeanette_sim@select.com.sg for assistance. National Museum of Singapore facade transformed into a canvas for local artists from OICsingapore.
Makansutra Glutton’s Bay at Esplanade (seating capacity of approximately 500 pax) Call +65 6438 4038 for assistance.
Size: Flexible. Large groups can be divided into multiple teams and venues. Execution: Delegates will be split into teams of 4-6. Teams will each be given a list of 10 ingredients commonly used in 2-3 local hawker dishes, where dishes and combinations across the group differ for a good mix. With S$50 given to each team, teams are to find their way (via various public transport modes) to Tekka Wet Market, the largest indoor wet market in Singapore, to find the ingredients. Teams will take a group photo with the stall owners and ingredients, and find their way to the allocated hawker centres to have a taste of the allocated dishes. Prior to sampling, teams will snap a photo of themselves and two other Singaporeans with the dishes. From there, teams will have to email their photos and submit a 200-word summary of their experiences to qualify for the top spot in the Singapore Makan Safari challenge.
Singapore Heritage Hunt Discover the Singapore ethnic composition – a colourful tapestry of races blended in harmony. Concept: An experiential programme to promote an appreciation for Singapore’s rich and diverse cultural scene through an adventure around the island. Focus: Singapore’s four predominant cultures – Chinese, Indian, Malay and Eurasian. Size: Flexible. Large groups can be
divided into multiple teams and venues. Execution: Organise a heritage trail around the island in search of Singapore’s distinct and diverse cultures. The first challenge set for teams is to use the varied modes of public transportation available to reach their destinations. Whilst in a precinct, go on a foot trail or rickshaw ride to track down unique elements that represent its tradition and culture, such as a lucky charm from Chinatown, a flower garland from Little India, and batik from Kampong Glam. Upon returning, teams are to explain, in the most creative ways possible, the history and significance of these elements. Teams can also try their hand at making flower garlands, batik painting, Nonya beadwork, or attempt some Chinese opera dance moves. Head to: Tekka Wet Market. 665 Buffalo Road, Level 1 Tekka Centre, Singapore 210665
© micenet ASIA
© micenet ASIA 2
These incentive programmes are a sure way to introduce groups to a rich cultural experience in Singapore.
Work with your trusted DMC to create more itineraries at these hawker centre venues:
All about art
Incentive groups can learn about Singapore’s vibrant arts scene, which comprises many art museums, galleries and exhibition spaces. From Singapore Art Museum and Esplanade Theatres to the independent art centre The Substation, art and culture enthusiasts can soak in the wide selection of works created or curated by local talent. Additionally, check out Asia’s up-and-coming contemporary arts destination Gillman Barracks, which features collections of world-renowned artists from well-established galleries across 10 countries. Groups heading to Singapore on dates that coincide with specific artrelated festivals and events can find themselves sitting right in the heart of the activity. Groups can hold a gala dinner set against a backdrop of the annual Singapore Night Festival, a nocturnal extravaganza of spectacular aerial performances, installation artworks, music and dance, or book out a private tour during the Singapore Biennale, a pre-eminent platform for international dialogue in contemporary art. For the local events calendar in Singapore, visit www.yoursingapore.com
Activities
3
The
great outdoors
at the Universal Studios Singapore, which is designed to incorporate most of the rides and attractions on-site by requiring participants to solve quizzes with clues referencing specific attractions, locations or icons. Other groups can opt for walking trails and attractions such as Marine Life Park, which features over 100,000 marine animals, Butterfly Park, Insect Kingdom, or Sentosa Nature Discovery. Those who desire a bit of pampering can also visit ESPA at Resorts World Sentosa, a destination spa spread over 10,000 square metres of verdant forest.
Suggested venues: Tanjong Beach – www.sentosa.com.sg; Singapore Cable Car – www.singaporecablecar. com.sg; Megazip Adventure Park – www. megazip.com.sg; Universal Studios Singapore – www.rwsentosa.com; Marine Life Park – www.rwsentosa.com; Butterfly Park and Insect Kingdom – www.jungle.com.sg; Sentosa Nature Discovery – www.sentosa.com.sg/en/ nature/sentosa-nature-discovery; ESPA – www. rwsentosa.com
The CSR challenge The emphasis on CSR cannot go unnoticed, and incentive programmes in Singapore are able to cater to that need. Large incentive groups looking for adrenalin-charged activities can plan a CSR-centric mini Olympic programme in Singapore Sports Hub, opening in the second half of 2014. For groups preferring a slower pace, Singapore’s selection of nature spots can offer just as much satisfaction. Concept: Team-building programmes
with an objective to raise funds for charity, as part of a CSR initiative. Size: Flexible. Large groups can be divided into multiple teams and venues. Execution: Mini Olympics – Divide delegates into teams (male versus female, etc.) and decide on the number of sports teams will be competing in. The Singapore Sports Hub, which is scheduled to open in the second half of 2014, offers a 55,000seat National Stadium, 6000-seat Aquatic Centre and Leisure Water facility, and a 3000-seat Sports Hall among others. Decide on two locations within the hub for activities to take place simultaneously: For example, teams can use the Aquatic Centre for swimming and a water polo competition, and the sports hall for table tennis and badminton. Sporting competition can be turned into a CSR initiative: By working with the right corporate sponsor, funds can be donated to a nominated charity based on the number of points each team scores at the challenge. Planners interested in using the miniOlympic programme prior to the opening of Singapore Sports Hub can implement the activity in other venues, such as the Pasir Ris Sports and Recreation Centre or Sengkang Sports and Recreation Centre. Nature walks – Amidst the bustling city landscape, Singapore offers many different types of walks and trails, and parks and gardens, tailored to the varied sizes, interests and fitness levels of incentive groups. For example, delegates who are open to long nature walks can embark on a nine-
kilometre Southern Ridges Trail, which connects Mount Faber Park to Hort Park and features more than 100 species of flowering shrubs and trees. To inject more fun into the activity, delegates can be assigned a list of tree species to identify, while stopping to take photos on the 36-metre high Henderson Waves Bridge. The day can conclude with a CSR fundraising cocktail reception in one of the function venues at Hort Park. Groups preferring to walk within a specific location will appreciate the Singapore Botanic Gardens. Similarly, organisers can create a list for delegates to spot species at the National Orchid Garden, and end the day with a CSR fundraising dinner in one of the venues at the gardens. Encourage delegates to upload the photos taken onto their Facebook or Twitter feeds. The delegate with the most number of likes or retweets will win a prize.
Suggested venues: Singapore Sports Hub – www.sportshub.com. sg; Pasir Ris Sports and Recreation Centre – Call +65 65838557 or +65 65832696. www.ssc.gov. sg/publish/Corporate/en/participation/hotspot/ sports_facility/Sports_Recreation_Centres. html; Sengkang Sports and Recreation Centre – Call +65 6315 3576. www.ssc.gov.sg/publish/ Corporate/en/participation/hotspot/sports_ facility/Sports_Recreation_Centres.html National Parks Board, Southern Ridges Trail, Singapore Botanic Gardens – www.nparks.gov.sg
After sunset Singapore’s modernity is tagged with activities and fun after dark. With many groups increasingly expecting late-night
programmes that are no less engaging than the ones organised during the day, these ideas below are key to ending an incentive itinerary on a high note. Concept: Low-intensity programmes in the evening designed to create a lasting appreciation of Singapore. Size: Flexible. Large groups can be divided into multiple teams and venues. Execution: Nature after sunset – Incentive planners can introduce an effective educational component into the programme by visiting Gardens by the Bay before 9pm or Wildlife Reserves Singapore’s Night Safari between 7:30pm and midnight. Night Safari is ideal for an appreciation of nature and nocturnal animals. Incentive groups can explore the safari on trams, or attempt one of the walking trails in the park. Intimate groups of up to 70 guests can try the Gourmet Safari Express, which is a unique fine dining experience offering a five-course meal on board a moving tram. Groups can end the night with the Creatures of the Night show at the amphitheatre. Showtime by night – Capitalise on Singapore’s exciting line-up of activities by visiting the “What’s On” tab at www. yoursingapore.com and plan your incentive programme around it. Depending on the size of the group, planners can book an exclusive season with one of the resident plays or musicals at the MasterCard Theatres at Marina Bay Sands, Resorts World Sentosa Theatre, or
Esplanade – Theatres on the Bay. Delegates can be treated to an exclusive cocktail reception prior to the shows, and possibly meet the cast after. Every September, groups can also enjoy the exhilarating renowned Grand Prix Season by having a themed and branded cocktail party overlooking the world’s only Formula 1 night race. Dazzle after dark – Planners can take groups to rooftop venues such as Lantern, 1-Altitude, KU DE TA or New Asia Bar for unadulterated views of the Singapore skyline. For an unparalleled experience, contact a DMC to assist in hiring Sentosa’s Palawan Beach or Tanjong Beach for a dazzling fireworks display. With a seating capacity of up to 1550 guests, there is no better outdoor venue to celebrate the success of your meeting or incentive.
Suggested venues: Gardens by the Bay – www.gardensbythebay. com.sg; Night Safari – www.nightsafari.com.sg; MasterCard Theatres, Marina Bay Sands – www. marinabaysands.com; Resorts World Sentosa Theatre – www.rwsentosa.com; Esplanade – Theatres on the Bay – www.esplanade.com; Singapore Grand Prix – www.singaporegp. sg; Lantern, The Fullerton Bay Hotel – www. fullertonbayhotel.com/dining-en.html; 1-Altitude – www.1-altitude.com; KU DE TA, Marina Bay Sands Skypark – www.kudeta.com. sg; New Asia Bar, Swissotel – www.swissotel. com/hotels/singapore-stamford/bars/new-asia/; Palawan/Tanjong Beach – www.sentosa.com. sg/sales
© micenet ASIA
© micenet ASIA 4
Singapore is small and compact in terms of land area, but planners of large incentive groups will find no lack of activities and venues to accommodate their activities. Sentosa, a popular island resort in Singapore, is more than ideal for groups to soak in the sun with a variety of attractions, beaches and adventure treasures to choose from. Concept: An experiential teambuilding activity to promote an appreciation for Singapore through an adventure around Sentosa island. Size: Flexible. Large groups can be divided into multiple teams and venues. Execution: Transport incentive groups to Sentosa Island via coach (large groups) or cable cars (smaller groups). Book out a beach as the base for the day: Tanjong Beach, for example, can be hired exclusively or by sections catering for 200 to 10,000 guests. Incentive planners can organise activities such as raft-building, canoeing, sand castle building, beach volleyball, or coffee and wine tasting to keep delegates entertained at the base, choosing those that are suitable for the demographics of delegates. Group delegates into teams. While some are stationed temporarily at the base, others can engage in off-base activities. Teams can try out surfing at Wavehouse, or pit against each other in the obstacles found in the Megazip Adventure Park, where the latter can be used exclusively for groups of up to 2000. Groups can also have fun with a special scavenger hunt team-building programme
These customised programmes showcase a vibrant selection of experiences available in the city-state, be it adrenalin-filled hours in the sun, CSR-themed nature appreciation, or an afterdark immersion into Singapore’s theatre scene.
5
Singapore works her magic
A conference for an Austrian luxury brand showcases the high service standards, efficiency and flexibility event planners expect in a destination. Organiser: Austrian Luxury brand Event: CGB Conference 2012 Type: Conference DMC: EAST WEST PLANNERS When: June 4-8, 2012 PAX: 300-320
EVENT OVERVIEW A three-day Consumer Goods Business (CGB) Conference comprising 300 management and employees, investors and partners from Austria, Germany and Switzerland was initially planned for another country in 2012. After site inspections proved unsuitable, Singapore, with a reputation for delivering world-class events, was naturally next in line. The brand reached out to the Singapore Tourism Board as well as destination and event management company EAST WEST PLANNERS, which assisted on venue inspections and itinerary planning respectively. The conference venues the brand had in mind included flexible spaces measuring 2-3,000 square metres with high ceilings, suitable to incorporate their corporate branding collaterals and elaborate event design set-ups. After a series of inspections in the award-winning MICE destination, it was decided that Singapore was the ideal choice for their event.
lighting and décor exuding elegance and luxury were incorporated into all the venues, while pre-approved banners and LCD screens were also used on-site for a full brand transformation. In partnership with the venues and suppliers, EAST WEST PLANNERS went the extra mile by providing a luxurious and personalised touch at every step of the way. For one of the off-site dinners, chartered bumboat rides were arranged to seamlessly transport delegates to and from Mandarin Oriental and One on the Bund, where delegates were treated to breathtaking views of the opulent Singapore skyline in the evening. All menus were also pre-selected to ensure delegates indulged in the genuine flavours of Asia. One day before the scheduled afterparty at Avalon, the brand requested to move a 7-by-7 ft (660-880 pounds) metal photo booth from Marina Bay Sands and have it hoisted to the main entrance of Avalon. To ensure it remained intact, EAST WEST PLANNERS appointed a logistics contractor for assistance, who successfully forklifted the booth to the ideal position within a few hours. This case study was provided by EAST WEST PLANNERS. Visit www.eastwestplanners.com for more ideas.
“Thank you for your extraordinary support for the treasure hunt (Unlock Singapore). The delegates really enjoyed it. All I received are good feedbacks from the delegates that they have enjoyed it. Thank you very much!”
EXECUTION
Sophie Pellet Project owner, CGB Conference 2012
A great sense of arrival at Singapore Changi Airport provided the delegates a glimpse of the glitz that was to come in the next three days. Alongside welcome banners and dedicated counters, ushers stationed
“Everything went well! The weather was perfect and the delegates were happy. All the hard work within that nine months are all worth it! Thanks to you.” Karima Tabib Project head for Treasure Hunt (Unlock Singapore), CGB Conference 2012
Singapore The luxury brand requested for a teambuilding activity that would get delegates to work as a team as well as understand the Asian market for developing the brand’s business strategy, while having fun simultaneously. After nine months of careful planning, EAST WEST PLANNERS came up with a city rally concept termed “Unlock Singapore”, which offered delegates a chance to experience the different aspects of Singapore that many business travellers rarely get to see. The activity, executed over three hours comprised a mix of business, cultural and unity tasks. Delegates bonded over challenges that aimed to sharpen their keen business sense and increase their knowledge of the local market and the Asian culture.
CHALLENGE One of the objectives of the team-building activity was to get delegates acquainted with each other. With a large and diverse group of 300 delegates and a short time
frame, EAST WEST PLANNERS divided the delegates into 30 teams of 10. These groups were sent to 10 different districts of Singapore that included the aspects of business, culture and unity. The sites were proposed with corresponding activities according to their requirements, with several site inspections carried out to finalise them. To ensure that the components of business, culture and unity were met, cross-functional activities were created within the districts. The seamless flow of the activities were further ensured by hiring additional manpower; 50 polytechnic students undertaking hospitality, tourism management and event management courses were screened and trained extensively in the weeks prior for the task. The brand also wanted to ensure that iPods given out to delegates would be used in the Unlock Singapore programme. Hence, the iPods were used as a clue guide in the rally, where brain teasers on
Singapore needed to be decoded to reveal future destinations and tasks to achieve
ACTIVITIES EAST WEST PLANNERS created activities within districts that offered a balance of business and culture. For one team assigned to Chinatown, its business task was to find three volunteers willing to do something extraordinary for a brand voucher, complete Chinese calligraphy painting as part of a culture task, and end with a tai chi session at Chinatown Square. Another team assigned to the Marina Bay district had to find and film three styles on the street of Singapore that would reflect how its store staff would look like in 2020 (business), make Chinese Lanterns with red packets (culture), and end with a tai chi session at the sheltered area beside Mist Walk. This case study was provided by EAST WEST PLANNERS. Visit www.eastwestplanners.com for more ideas.
Other cultural tasks • Eating Malay food by hand • Dressing up in traditional Indian sari and dhoti • Playing top-spinning or “chapteh” • Tropical fruit sampling • Making garlands • Making dumplings Through the activity, delegates thoroughly enjoyed themselves while successfully gaining insights into the local culture and business climate of Singapore.
© micenet ASIA
© micenet ASIA 6
across all three terminals in the airport were decked out in chic cheongsam tops donning jewellery (by the luxury brand) for the women and smart suits for the men to welcome the delegates flying in from various locations and at different timings. As delegates made their way to Mandarin Oriental Singapore, where they would stay for the duration of the conference, they were treated to music used in the brand’s product advertisements in the airport transfer vehicles, which set the mood and prepared them for the conference ahead.Mandarin Oriental further personalised the experience by welcoming the group in an exclusive lounge for delegates to converge and relax in. The lounge also included a dedicated fuss-free check-in counter. 90 per cent of its rooms were blocked for the conference. The conference comprised intensive sessions at Marina Bay Sands, themed exclusive dinners at the poolside of Marina Oriental, Capella Singapore and One on the Bund, as well as a team-building activity around Singapore. A gala dinner was held on the fifth level of Sands Expo and Convention Center, following pre-dinner cocktails at the 55th floor Sands SkyPark. With corporate branding as a key emphasis, the brand’s signature pink
Unlocking
7
With these new reward schemes, expect smoother event planning, bureau support, and a bigger bang for your buck when you choose to host incentives in Singapore.
The learning
Planning an incentive trip to Singapore and looking for an educational element? These enriching business tours will do the trick.
Beer brewing – The tour brings visitors through the history and heritage of Singapore’s iconic beer, Tiger. Visitors get to find out how this local beer grew in stature to achieve international acclaim. APB was established in 1931, and started brewing Tiger beer in 1932. Since then, the brewery has grown to brewing six brands locally, ABC, Anchor, Barons Strong Brew, Guinness Foreign Extra Stout, Heineken and Tiger. Visitors can get a peek at the Brew House, and learn what goes into a Tiger Beer brew, as well as the Packaging Gallery, where visitors can view the packaging process. The tour concludes with a stop at the Tiger Tavern where visitors are invited to have a glass of the freshest Tiger Beer available anywhere. For more information: http://www. tigerbrewerytour.com.sg/
Environmental sustainability –
achieve a harmonised co-existence of man and nature. With conservation playing an instrumental role in Singapore’s growth as a garden city, visit the Sungei Buloh Wetlands Reserve or the Central Nature Reserve to learn about the city’s conservation efforts. For more information: http://www.cuge.com.sg
Urban solutions and water conservation – NEWater, which is
Design/architecture – Go on a walking tour through Singapore’s MRT stations to observe how the art is incorporated into the architecture and design, highlighting Singapore’s heritage and culture. This tour covers various stations on the North East Line and the Circle line. For more information: http://www. artoutreachsingapore.org/index.html
Urban planning, architecture –
used for wafer fabrication processes, nonpotable applications in manufacturing, as well as air-con cooling towers in commercial buildings, has freed up a large amount of drinking water in Singapore. Visit the NEWater Visitor Centre and Factory tour, where guests can witness at first hand the operation of advanced membrane and ultraviolet technologies in the production of NEWater. Alternatively, go on a guided tour of Singapore’s very first reservoir in the city. Marina Barrage, interweaving greenery with city chic, is a vast compound with an intriguing gallery for guests to discover how it effectively prevents flooding to the city’s low-lying areas.
Visit the Singapore City Gallery to understand how planners have designed it to balance development, heritage and nature. This is followed by a walk through Chinatown-Kreta Ayer to understand the rehabilitation of the precinct and how new housing continues to be introduced to encourage city centre living. The tour concludes with a visit to The Pinnacle@ Duxton, which is an internationallyacclaimed public housing project with a skydeck at the 50th storey linking seven apartment blocks. This tour takes approximately four hours and can be conducted in Chinese.
For more information: http://www.pub.gov.sg/ water/newater/visitors/Pages/default.aspx http://www.pub.gov.sg/marina/Pages/GalleryTour.aspx
For more information: http://www.ura.gov.sg/ gallery/prog_tours.html
inspire Singapore MICE Advantage Programme The Singapore Exhibition and Convention BureauTM (SECB), in collaboration with Changi Airport Group (CAG) and Singapore Airlines Limited (SIA), has developed the Singapore MICE Advantage Programme (SMAP), which offers enhanced meeting experiences and exclusive rates for event organisers and delegates. Complementing the Business Events in Singapore (BEiS) incentive scheme that encourages the growth of quality business events through various funding and customised bureau support, SMAP offers international incentive and conference organisers additional assistance. For example, eligible incentive travel groups will receive complimentary and/or discounted rates for airfares, accommodation and transfers, visa facilitation, assistance in securing exclusive event venues, and complimentary welcome desks upon arrival at the airport. Organisers and delegates of SMAPsupported events will also receive marketing assistance from the SECB, including event listings on collateral and street banners; discounts on advertising
space within Changi Airport; and complimentary advertising space on SIA’s publications and/or KrisWorld channels. The rewards programme is open to event applications made from now till December 2016 for events staged in Singapore by December 31, 2017. For more information, please write to secb@stb. gov.sg
Coming from India? Indian incentive groups travelling into Singapore can expect tailored, valueadded experiences that cater to Indian business travellers’ tastes from the In Singapore Incentives & Rewards (INSPIRE) programme. Launched end August 2013, INSPIRE is centred on showcasing a set of curated experiences that are unique to Singapore including exciting themed dining experiences customised for Indian palates, red carpet treatment with access to exclusive attractions, and cultural
programmes with a strong local flavour. Eligible groups can look forward to a feisty Indian feast accompanied by the thrills of horse racing at Singapore Turf Club, Universal Studios Singapore’s New York Street Party dinner with live cooking stations, or even a competition-level acrobatic welcome lion dance performance. The attractions are specially catered to the Indian market by major Singapore tourism industry partners such as Changi Airport Group, Gardens by the Bay, Resorts World Sentosa, Sentosa Leisure Group, Singapore Airlines, Singapore Turf Club, and Wildlife Reserves Singapore. Applications are open till July 31, 2014 and will be evaluated accordingly. Eligible groups should travel to Singapore no later than December 31, 2014 and stay for at least 1000 visitor nights. For more information, please write to delhi@stb. gov.sg or mumbai@stb.gov.sg
© micenet ASIA
© micenet ASIA 8
Learn more about Singapore’s urban parks and greenery planning such as the design and development. The tour will include visits to Parks Connector Networks and the regional parks around the island. The urban parks are a demonstration of how people and design are integrated to
continues
Reward and
9
Ideas taking
From cultural enclaves to lesserknown event venues, this sample itinerary by Pacific World showcases the best of what Singapore has to offer incentive travel groups of up to 1000 delegates.
flight
Attendees of a global incentive programme by Flight Centre Limited were treated to a display of event and theatrical excellence achievable in Singapore.
World of
Day 1 – Arriving in style One day before the actual conference starts, guests will arrive in staggered flights and be greeted by the welcoming hosts dressed in conference colours holding brand banners. From there, they will be transferred to the hotel for check-in.
DAY 2 – A warm welcome
great spot ready to accommodate various event sizes and needs.
DAY 3 – Exploring more Today is about discovering more of Singapore. Hop on one of our selected tours to scratch beneath the surface and unravel hidden faces of Singapore. The tours are all customised and can accommodate up to 200 guests each.
1 Cultural Kaleidoscope
No trip to Singapore would be complete without visiting the cultural enclaves to understand the heart and soul of Singapore’s cultural diversity. Let us guide you through the historical quarters of Chinatown, Arab Street and Little India as you unravel the origins of our island. Walk around Chinatown to experience its vibrancy, where the hand of conservation has generously turned old shophouse facades into the brilliance of its glorious past. Experience the diversity and colours as you browse around the enclave and explore on foot, observing age-old customs and architecture typical of a bygone era. Check out Arab Street, the cultural hub for early Arabs in Singapore - flanked by small shops selling carpets, textiles, crafts and rattan baskets. Feel the vibe of lively Indian culture by walking past garland making stools, temples and local shops along Little India, and learn why the sari is often described as ‘the apparel that covers all … yet reveals all’.
2 Singapore Synopsis
Behind this tour, one will discover that every building that graces the skyline of Singapore has a story of inspired dreams, thoughtful planning, careful execution, and lessons for the future. Join us as we take you on a tour of Singapore City Gallery to explore urban planning and design, and built heritage in Singapore. We will drive through Tiong Bahru, Singapore’s first HDB estate, and stop at Tiong Bahru Food Centre for a taste of local food. Next, we will drive past several HDB estates to showcase how Singapore’s housing has developed over the years, including the famous The Pinnacle at Duxton boasting a 50th storey Skybridge and housing 1848 apartments over seven towering blocks. From there, take a leisurely boat ride down the Singapore River – regarded as the lifeline of Singapore where our first immigrants eked out their meagre living and discover how Singapore transform from an obscure little fishing village to a world-renowned seaport.
3 Dragon Boating Challenge
For sports enthusiasts, join our exciting Dragon Boating challenge. Boats can take up to 20 paddlers each, so sit up tight and buckle up for this fun (and wet) competition! The dragon boating spot along the Kallang River is a haven for water sports enthusiasts. On weekends, dragon boat
Each year, Flight Centre Limited (FCL) implements a global incentive programme where the best performing employees attend a world-class event to publicly recognise excellence, re-ignite passion and invigorate performance at FCL’s Global Gathering. Singapore was chosen to host the 2012 event as the organiser believed it was the perfect destination to showcase Asia with a group this size.
Execution teams, canoers and water-skiers gather here, practising and displaying their skills, and preparing for competitions. Originating in third century B.C. China, dragon boat racing is one of the fastest growing athletic events and is now being considered a demonstration sport at both the Olympic and the Commonwealth Games.
DAY 4 – Wine and dine Groups can host gala dinners at The Meadow located within Gardens by the Bay. Said to be Singapore’s largest outdoor venue with a truly spectacular city landscape, it is shaped like a flowerbowl and can accommodate up to 30,000. A little further away, there is a natureinspired jewel retreat called GardenAsia. This secluded hideaway exudes a laid-back vibe, a contrast against the hustle and bustle of the city. Encompassing different areas of Bistro & Bluesky (covered) and Kranji Loft (covered tent), this venue can take in a maximum of 1000 guests. Before departure, guests can have a free and easy day to rest or continue exploring Singapore. Take advantage of Singapore’s reputation as a shopping paradise and head to Orchard Road or Marina Bay for some last minute purchases, before heading to the airport. For enquiries, contact us at singapore@ pacificworld.com Website: www.pacificworld.com
Marina Bay Sands Singapore was used as the programme’s main venue, with the theme of “Destiny & Desire” capturing a sense of purpose and action. Under the seamless and dynamic management of cievents and MBS, the event included a blend of inspirational guest speakers including Nobel Peace Laureate Professor Muhammad Yunus, award presentations, recognition, networking, product updates, team-building and international entertainment. Pushing AV boundaries, the event had a customised video playing on a massive 30-metre wide x 4-metre high screen on-site, which required an 8 projector blend to showcase full-screen visuals. Prior to the event, Global Gathering executed a teaser campaign to engage employees and hold them in suspense via print and digital teasers, games, sponsor-based competitions, a smartphone app, e-newsletters, countdown clock on intranets, Facebook updates and tweets, posters and merchandise.
Highlight The three-day event saw a Full Moon Welcome Party at Tanjong Beach. A set was designed to feature an oversized double-storey elevated DJ stage. Large moon spheres floating in the sky truly brought the “Full Moon” concept to life, prominently incorporating the branding of the conference as well as the names of several corporate sponsors. The use of fireworks was a delight to guests, with many exclaiming in excitement and surprise when they came on. Specially designed for the party by local supplier Intermay Splash, the 10-minute display illuminated the sky and introduced the headline act, internationally-acclaimed DJ Fatboy Slim. The calibre and can-do attitude of local suppliers in Singapore was displayed in the way Intermay Splash and the management at Tanjong Beach seamlessly managed the licencing process for the fireworks.
The result The execution of this once-in-a-lifetime experience achieves what no other company activity can: to create overwhelming brand engagement and excitement about FCL’s future. This case study was provided by cievents. Visit www.cievents.com for more information.
© micenet ASIA
© micenet ASIA 10
The Raffles Hotel is a great place to start discovering Singapore’s heritage, with its truly historical and colonial feel. With a combination of the Bar & Billiard Room, Palm Garden, East India Room & Courtyard, the venue can host up to 1000 standing delegates. This unique combination of indoor and outdoor spaces gives guests the opportunity of networking in air-conditioned comfort or under the tropical skies. Nothing is more memorable than to enjoy the famous Singapore Sling at The Raffles Hotel. For a more dynamic and thrilling evening, why not privatise the official Singapore Grand Prix race track? Located next to the iconic Singapore Flyer, Marina Promenade is a long stretch of land, specially converted in a race track during the Formula 1 period every year. Stare in awe at the stunning panoramic view of Gardens by the Bay, as you sip a refreshing cocktail under the stars at Supertree Grove. Flexible and highly customisable, Marina Promenade is a
difference
Overview
11
Indulge at Singapore’s
lifestyle havens after hours Singapore provides the perfect mix of work and play
For more on how to mix business with leisure in Singapore, visit yoursingapore.com/morethanjustbusiness
GET YOUR SHOPPING FIX
FLAVOURFUL ESCAPES
Indulge in some retail therapy at the myriad malls along Singapore’s famed shopping belt, Orchard Road. Look out for ION Orchard with its stable of flagship and concept stores, ranging from luxury labels to high street brands, iconic time piece boutiques to classy art galleries. Just a short walk from ION is another shopping sanctuary, Paragon Shopping Centre. Across the street is Knightsbridge, which houses Malmaison and the region’s only Abercrombie & Fitch boutique. Do also check out retail hotspot The Shoppes at Marina Bay Sands, noted for Louis Vuitton Island Maison, the fashion house’s first floating flagship boutique in the world, and its collection of street wear labels. If you’re a tech enthusiast, Funan DigitaLife Mall is the place to head to for its gamut of electronic and photography products conveniently located under one roof.
Those seeking the pleasures of fine dining can savour the delights of Singapore’s culinary establishments. Check out the Singapore outposts of Michelinstarred chefs at tapas bar Esquina, POLLEN and CUT, or savour the gastronomic creations of celebrated home-grown chefs at Restaurant Andre and Iggy’s. Find your way to the hip Dempsey Hill enclave, which features art galleries, antique furniture stores, weekend farmers markets and chic restaurants such as The White Rabbit, PS Cafe, and Au Petit Salut. For local favourites, check out mouth-watering hawker fare such as Chicken Rice and Bak Kut Teh (pork ribs soup) at Newton Food Centre and Satay by the Bay, or try the signature Chilli Crab at No Signboard Seafood.
THE NIGHT’S ALWAYS YOUNG Chill out after a hard day’s work. On the banks of the Singapore River is Clarke Quay with a vibrant cluster of watering holes, and Robertson Quay which boasts some of the most popular bars among the local and expat community. The largely residential estate is also bustling with unique whisky and wine bars, and even a popular chocolate bar. For quiet unwinding, soak in the panoramic view of Singapore’s city skyline at Fullerton Bay Hotel’s Lantern or 1-Altitude at Raffles Place. For a local twist, check out Loof for quirky flavoured drinks Singapore Sour and A True Singapore Sling, and bites like Chilli Crab Cheese Fries and Tiger Toast. Soak in the eclectic charm of Ann Siang Hill and Club Street, home to a variety of chilled out drink spots, alfresco cafes and quirky shops. For a taste of local arts and music, visit Screening Room on Ann Siang Road for films shown on the lower floors and a rooftop beer garden, or Timbre@The Substation on Armenian Street where different groups of local musicians play live every night.
Stand a chance to experience luxurious accommodation in one of six Singapore-based hotels. In 50 words or less, tell us why you would consider a meeting or incentive travel trip in Singapore. The most creative and innovative entries will win a night’s stay in one of these sponsor hotels: Capri by Fraser Fullerton Hotel Grand Hyatt Singapore Marina Bay Sands Pan Pacific Singapore W Singapore Sentosa Cove Submit your answer along with your full name, company and designation to info@micenet.asia by Monday December 2, 2013. The winners will be notified via email by Friday December 13, 2013.
Why ? e r o p a g Sin
For more information and terms and conditions, please go to http://mice.net.au/singapore-terms-conditions/