Working portfolio by Michaela Maňáková

MICHAELA MANAKOVA

portfolio

CONTENT • CV..................................................................................................................................................................5 • Goals and expectations.........................................................................................................................6 • Moodboard...............................................................................................................................................7 • Course Overview AP Degree, Retail and Management.............................................................8 • I SEMESTER................................................................................................................................................9 • II SEMESTER............................................................................................................................................27

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• First year exam......................................................................................................................................40 • III SEMESTER...........................................................................................................................................45 - 3rd semester work placement exam.............................................................................................46 • IV SEMESTER...........................................................................................................................................53 • Individual LEARNING PROCESS outside of the class................................................................64 • Reflection................................................................................................................................................65 • Plans for future......................................................................................................................................66

M I C H A E L A

M A Ň Á K O V Á

S K I L L S

//PROFESSIONAL Microsoft Office

P R O F E S S I O N A L

Bredgade 6C, 3th Herning, Denmark 7400 14th August, 1992 www.michaelamanak.blogspot.cz michaelamanak@gmail.com Tel. +45 31856452

dk.linkedin.com/in/michaelamanakova

pinterest.com/michaelamanak

//PERSONAL Responsible & Reliable

Hard worker & Strong willed Team worker & A born leader Creative & Perfectionist Flexible & Self driven

Adobe Creative Suite

AutoCAD and ArchiCAD

Google SketchUp

VIA Design – VIA University College, Birk Centerpark, 7400 Herning, Denmark 1.9.2014 – present

Social Media specialist BoConcept A/S, Vodickova 710/31, 110 00 Prague, Czech Republic 01.12.2015 – now Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action on Facebook

BoConcept A/S, Vodickova 710/31, 110 00 Prague, Czech Republic 20.7.2015 – 1.10.2015 Space management, store design, online marketing –social media and promotion

Editor for Designmagazin.cz

Visual Merchandiser for ZARA Zara s.r.o., Rybna 682/14, 11000 Prague, Czech Republic 1.5.2014 – 13.8.2014 Store layout, decoration, dressing mannequins, reflecting brand DNA philosophy, orientation in fashion trends, customer service, preparation plan for new goods,

Sales Assistant for ZARA Zara s.r.o., Rybna 682/14, 11000 Prague, Czech Republic 1.4.2013 – 30.4.2014 Customer service, work with the cash – desk, work in stock, communication with customers, orientation in fashion trends, unpacking of goods

Architecture and Civil Engineering Graphic Design

Faculty of Civil Engineering, Czech Technical University in Prague, Thakurova 2077/7, 16000 Prague, Czech Republic 28.8.2012 – 17.2.2014

Social Media

I N T E R E S T S

// art, architecture, design, interior design, sketching, fashion – street style, reading // jogging, yoga, photography, interested in my personal blog, veganism, new age psychology, TED talks L A N G U A G E S

R E F E R E N C E S

ONDREJ KRYNEK

ANNA BORTELOVA

Editor in chef Designcorporation s.r.o. redakce@designmagazin.cz

CRO Area Merchandiser INDITEX Czech Republic & Slovakia annabort@cz.inditex.com

//Czech – native proficiency //English – professional working proficiency //German – limited working proficiency //Danish – elementary proficiency

E D U C A T I O N

Retail Design and Management – Fashion and Furniture E X P E R I E N C E

DesignCorporation s.r.o., Naskove 1100/3, 15000 Prague, Czech Republic 24.9.2014 - present Writing articles, research

S K I L L S

Hotel Atlas, Pfeilgasse 3A, 1070 Vienna, Austria 27.6.2011 – 15.8.2011 Cleaning, bed coating, cleaning bathroom, vacuum

P R O F I L E

I am a highly motivated retail student, who always strives to achieve the highest standard possible, at any given task. I believe that my creative skills would be a great benefit to your company and that I can make a difference and become a valuable asset. I enjoy learning new things, I possess excellent communication and interpersonal skills and I always bring enthusiasm and energy to situations which enables to building of effective relationships with co-workers.

Summer Trainee instagram.com/michaela_manak

Hotel Schluga, Uferweg 72, 9552 Stieg, Austria 7.7.2012 – 23.8.2012 Loading dirty dishes into commercial dishwashers, unloading and compose clean dishes, cleaning machine filters, taking out the rash, scrubbing pots and pans, mopping floors

Chambermaid Mac & PC Operating

C O N T A C T S

Dishwasher

MARKETA KADLECOVA Country manager BoConcept Decoland s.r.o, Czech Republic Marketa.Kadlecova@decoland.cz

Goals My biggest goal is to be happy. Be happy in everyday in every situation and time. I don’t to be afraid anymore to try new things and I always want to be myself. The reason I chose retail design was my desire to touch someone else’s soul by the art I create. People have different life goals. For instance, someone wants to establish a successful company, while the other ones focus on taking care of their family. But all of us want to leave something behind. I want to make the world a better place with my art which will have an impact on someone else’s life and build happiness. Each person’s home is a stepping stone for his or her family well-being and I want to be a part of creating that magic for them. Retail design is amazing way how I can achieve this dream and I really want to continue with my study, finished my AP degree and then continue with BA – Top Up degree here at VIA Design. After school I would like to get some internship in one of the biggest companies and learn a lot of from them and get experiences. Also, I thinking going to the internship in Bali. I already found a lot of opportunities for jobs here and it would be very nice compare two of my biggest passions – interior design and travelling. When we speaking about travelling, I also thinking about take a year (two) off and travel around the world. But this is only the dream I guess. After my working experiences I would like to create my own brand and studio and started to work my own. Expectation When my application was accepted I was so happy that finally I can study what I really want. I studied architecture before but it was very hard and very technical for me and generally interior design is one of my biggest passions. Literally, my expectation was very high. The way of study in Denmark is totally different. Some universities provide students with theoretical knowledge that cannot be implemented in real life situation and I believed the highly educated staff members were able to pass their practical experience onto students which will be highly appreciated in both personal and professional life. I believed that getting education at this school can provide me with necessary set of skills that is required in the industry. And I believed that I will really enjoy the time in Denmark and make a lot of experiences.

Moodboard of my goals, dreams and life journeys. The best way how to express myself in one „sentence“.

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Course overview AP Degree in Design, Technology and Business – Retail Design & Management 1st Semester 30 ECTS

2nd Semester 30 ECTS

Discovery – what is?

Team Dynamics – who is?

Strategic Design Practice what innovates?

Design Diving – what was?

Ideation – what if?

Visual Business Model – what works?

Design: design processes and design communication 4 Business: economics, 5 management, supply chain management, retail, branding Technology: material and product knowledge Strategic & Personal Networking 1st year exam – written part

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3rd Semester 30 ECTS

6 Module l: Visual and Commercial space (Visual MerchandiSing I, II and III, Store Economy, Commercial Merchandising, Store Design I) 6 Module ll: Guidelines (Retail Marketing, Store Management, Store Economy (cont.) 7 Module lll: Strategic Analysis (Retail Trends and Consumer Behavior, Strategic analysis & experience economy) Electives – 4 weeks

Innovation

Work placement 9 weeks Work placement exam

4th Semester 30 ECTS 15

Store Design 2

3D l

Product Knowledge

International Retail l

E-tailing l

HR ll

Communication l, ll

CRM

HR l

Final exam

Electives – 4 weeks

Sustainability

I. SEMESTER

1st year exam – oral part

Basic subjects and common core projects

Speciality projects & work experience

120 ECTS – appear in the right hand side under subjects/projects Subjects and projects will be adjusted on a continuous basis.

Electives 01.08.2014

DISCOVERY PROJECT G24

DISCOVERY - WHAT IS?

One hundred pairs of jeans with red stitching was the road to success for Acne. From the beginning they already did something different that was observed by the big fashion magazines - like Wallpaper and French Vogue.

Acne Studios Johansson and three colleagues started the future lifestyle label-in Stockholm in 1996. "If you're doing a modern brand, where do you start?" says Johansson. He chose jeans because they were iconic. The first designs were plain, straight-legged with distinctive red stitching. They made 100 pairs of unisex jeans and gave them to their friends, family and clients. One year later, the ACNE denim rush was on. Everybody wanted jeans from them. Jeans might have been the gateway drug, but now the brand makes almost everything you can imagine. Whatever Johansson touches turns into gold.

Approach

In 2006 ACNE was renamed to ACNE STUDIOS, because people said it was a weird name and Johansson agreed with them.

Project Discovery was the first project at all and my expectation was not so big, because I didn’t know what I should expect. Generally it was my first common project in my entire life. In my previous university and on high school as well, I never work in groups and I even didn’t know anything about team work.

User

The Acne Studios customer is someone who feels attuned to the culture industries, whether this is a consumer or as a producer. The customer has high demands on what they consume, and always challenge the brand to create the best possible product.

Product

Just by knowing the reason for the name of the brand, you will understand that there is something special with this concept. When you look at the style and shape of Acne’s clothes, they look very clean and simple. This is also what the designers are aiming for. Each garment have carefully been pointed out a high-quality fabric, and been given details that characterizes. The models in Acnes’ website express a very plain and minimalistic look so that the clothes and accessorize really jumps off the page.

Methods and Development Michaela Maňáková / Kadri Arike / Samuel Kocour / Marina Grigore Mette Riis Bjørnskov / Nana-Marie Dale Reichel

Generally our assignment was to analyze and visualize the characteristics/design DNA of the 4 designers/design brands and prepare a description (incl. pictures) in the design template. I was working on description and analysis of Acne Studio, and part of HAY, which was our main brand. Also, I was making an introduction video for our oral presentation. My work consisted of to make a research and subsequently to do analysis of my outcomes. I was really good in it. Also, it was my first experience with moodboards, which I get to like. Reflection and learning outcomes

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Culture

Acne is green and has different environment goals each year. In 2012 they wanted to increase the amount of environmentally materials, and in 2014 made a goal that 20 percent of all fabric used in their “never-out-of-stock” products should be made of organic materials.

Spring/Summer 14

identity. Hay has contributed in creating pieces that are easy to use and can also be combined easily to other brands.

Acne Paper was founded in 2005, and is the brand’s way of marketing themselves. Each issue revolves around a theme, and contains articles and photography about culture, fashion, architecture, science and art. FW13

Culture

A very important part of sustainable furniture design lies in the productions and material selection. Hay uses all the modern production processes and that will help to bring innovation into the industry, as it is by learning about new technologies and materials, that a new sustainable development can be established.

Target group

Fall/Winter 13

In 2012 Acne launched a smiley face on their collection. The smiley now is a symbol the brand use on many of their products. When you see it, you instantly know the designer.

All of Acne’s shopping bags, merchandising and stationery have a hint of pink. The color is a big part of their personality, and is an attempt of being funny. Schiller was aiming for a look that people would recognize in the streets, but – in typical acne style – with a twist. That a bunch of guys would walk around with pink bags was exactly how they would stand out from the crowd. Now the color is a strong association with the brand.

As for the marketing ACNE STUDIOS started the opposite way as it is usual. Instead of approaching how to analyse markets and figuring out which consumers should be targeted, they make a fantastic product, whether it's a gown or a magazine. If they do this, it will be easy to sell, and if the people like it, they will come back

Target group

Hay has a wide target group as the brand is for everyone who is interested in design. Hay addresses from 20 yearolds to 70 year-old as those are the ones who often buy furniture. It addresses to young people because youngsters have started taking an interest in furniture design thinking much more about the quality of the furniture. It addresses to the elder generation because they like the classic design which Hay produces making them think back in time.

Reflection

I would like to say that I learned a lot. I had a really nice group, we worked well together and our final presentation was outstanding. I am really proud of myself and on my group, because it was our first assignment on this level and we did great!

The ankle boot you are wearing with chunky heel and zips – you can thank Acne for those. Johansson had his costumers that live in bad-weather places, like Scandinavia and UK, in his mind when he designed this product. High-street stores everywhere have copied the Pistol ankle boot, and quickly became a bestseller for Acne.

The influence by Acne is monumental. Many high-street stores often have acne copies in their collections. The Pistol boots or Raya Mohair cardigan are typical examples of this. Acne studios style contribute to typical minimalistic fashion industry. Clear, simple and minimalistic units is an important part of every women's wardrobe.

Reflection

Hay gives European design students the chance of a lifetime, as Mette and Rolf Hay are co-founders of the Hay Talent Award. The Hay Talent Award gives students an opportunity to exhibit their creations at a Nordic design fair while meeting people from all over Europe giving them the opportunity to create a network. Furthermore, the students are given a great chance to develop their talent while being evaluated by Mette and Rolf Hay among other great known designers.

Spring/Summer 13 14 6

STRATEGIC DESIGN PRACTISE - WHAT INNOVATES? Approach My expectation was not so big, because I didn’t know anything what I should to expect. Methods and Development Our task was to work in groups and we were get to use the model, and a range of other tools & techniques, including visualization, to solve an interesting strategic and design challenge that requires research, a reframe, creative idea generation & prototyping. Generally was to introduce us to Design Thinking and TEKO’s approach to TEKO 5F Model. The main task was Worlds best security system. We were creating and tried to improve security system at the airport.

[STRATEGIC DESIGN PRACTICE 1.SEM 2014]

Five important design drivers

Flexibility

Flow

I would like to say a special thanks to you and your talented students from the strategic design practice course for your dedication in the case of WO Airport Interior A/S. It was a special experience for me to meet so much diversity, talent and imagination made in cooperation in different international project teams. What the students have accomplished in 24 hours with our practical case in airport security has far surpassed my expectations. It impresses me that all groups have come to make mockups and real looking prototypes. They have managed to cooperate and to benefit from their different skills and disciplines. Many of the proposals were also very simple ideas quite easy to implement and test without much development and new technology.

Passenger experience

It is very overwhelming to be presented with so many ideas in such a short time. I hope and believe that the ideas and prototypes will live on and inspire and support our continued progress towards our vision: World’s best security process. We consider ourselves to be quite innovative but your contribution today reminds us to remain humble in relation to this ambitious vision. I cannot promise that we will explore all the ideas, but the most promising of them we will certainly take on. However, I can promise all students that passing the airport security process will never be the same for them after this course. They will be even more curious, make observations and perhaps develop new ideas on their way through the process. I hope it will remind them of the power of innovation and of their contribution to improve an important process that around the globe affects billions of people each year.

Footprint

Capex + Opex

Best regards Søren Jangaard

To Paul J. McElheron and all your students

Airport Interior Dear Paul

Reflection and learning outcomes I am really happy with our result. It was quite fun and interesting as well. We did great work and I am most appreciated of Managing director of WO Airport Interiors feedback.

Randers 21. November 2014

Managing director WO Airport Interior A/S sj@wo.dk, +45 21 47 83 67

DESIGN DIVING - WHAT WAS? Approach Because I study architecture before and also I made my living exam from Art history, I thought that nothing could surprise me. But actually, this project was more oriented on 20’s century and more detailed than I am used to. My opinion is, that we were more focused on Denmark background and its style periods. Methods and Development The assignment was a group assignment. In working with the assignment, we should used our knowledge about style periods, researched and visual and communicative presentation. The assignment consisted of two parts. A visual and a written part. Me and my group had the task Postmodernism, anti – design and Memphis. We made poster that was reflected our idea of our style period and we wrote an detailed assignment with description about our period. Also, we create a visual part, namely Memphis interior from play dough. Reflection and learning outcomes My opinion is that was super interesting and fun together. I improved my knowledge in style periods.

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Style period

STYLE HISTORY

TEKO October ’14

Style name

Post Modernism / Anti-Design / Memphis

Period

1970's - present / 1966-1980 / 1981-1988

Background

Post modernism is an international movement that started as a reaction against Modernism. The Anti-Design movement sought to harness power of design to create objects and living quarters that were unique rather than embracing style, mass production, consumerism, sales and greed. Their designs were meant to be functional, not necessarily beautiful. Where Modernism followed the idea of objects should be permanent, Anti-Design rebels felt objects should be temporary, as quick to throw away and be replaced by something new and more functional. Memphis was composed of designers based in Italy. Its designs emphasised Post Modernist design principles, although some principles were shared with Modernism. The obvious difference between Modernism and Post Modernism was that modernist designers produced functional products, whereas Post Modernist Designers regarded aesthetics as the primary reason for the products they designed. It could be argued that Post Modernist products, designed by Memphis designers, were first and foremost pieces of art or exhibition pieces, not useable, practical items. That made the designed pieces very expensive and luxurious, and that's why it has also been known for the time of so-called Yuppie style, because so few could afford it.

Design philosophy

Post modernism is a radical freedom of art and design. It's funny, absurd and it recycles the ideas of past styles and themes in a modern-day context. Anti-Designers wanted people to think about the objects they were buying, and see their work as a design statement and a piece of art. They wanted to create unique items rather than mass production.Memphis group wanted to create create objects that were pieces of art, not useable and practical items. It was strongly influenced by Post modernism and AntiDesign, but also from Pop Art, 1950's kitch and futuristic themes.

What has influenced this style period? (politics, economics, major events, developments in society, culture)

Postmodernism

Illustrations

IDEATION - WHAT IF? Approach I knew that I had some experience with group work so generally I am looked forward to the other team work and also I heart that we should to â&#x20AC;&#x153;builtâ&#x20AC;? a stand and I really like to create something so it was quite exciting. Methods and Development The purpose of the project aims was to provide students with an understanding of innovation through the connection between brand values and design development and dissemination of new product(s) through an exhibition stand. To give the student an insight into design from an aesthetic, functional and commercial perspective. To enable students to create compelling prototypes and communicate ideas in both 2D and 3D. Me and my group chose Hubba Bubba brand and we were creating T-shirt, soaps and boxes for the children. Also, we made an exhibition stand in Hubba Bubba style. Reflection and learning outcomes I was very satisfied with our work. We did great work. I as a retailer, made all the sketches and I was making the exhibition stand and it was very interesting. I needed to color whole stand, built the exhibition counter and put it everything together. First time I was very afraid of it, but I realized that is not so hard and I was very proud of myself.

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VISUAL BUSINESS MODEL - WHAT WORKS? Approach VBM should be the first only written project and I was so afraid of it. I am not really good in business and economy parts of study and written assignments are very hard for me, especially in English. Methods and Development We should be introduced to the fashion and lifestyle industry and should acquire basic understanding of how a business works. Also, we should be able to describe the business models applied by a business (Business Model Canvas) visually, orally and in writing. Me and my group visited Kwintet company and we should to improve their business with used BMC. My part of work was to do two parts of BMC and some research.

VISUAL BUSINESS MODEL REPORT KWINTET AB

EUROPEAN LEADER IN PROFFESIONAL WORKWEAR

Reflection and learning outcomes First time I was really afraid to write two A4 only with really professional information and description, but in the end I handled it. Also, I really liked the design thinking presentation, where we learned a lot about how to sketch your ideas.

The 7 elements: “Effects”

Gør tanke til handling VIA University College

“Putting it all together”

Highlighting VIA Design

Speed/motion

VIA University College

AP Degree in Design, Tecnology and Business (1st semester)

Emotions

Course: Visual Business Model

Guidance teacher: René Claus Larsen

Miguel García Sánchez, Díana Bergsdóttir, Michaela Mañáková, Marita Haave

Typing units: 43.000 Titel på præsentationen

VIA University College

15. januar 2015 19

Visual Business Model Project 2015

Titel på præsentationen

VIA University College

15. januar 2015 20

19.01.2015

Visual Business Model Project 2015

191

DESIGN - DESIGN PROCESS AND DESIGN COMMUNICATION Approach I had so many experiences with Design, sketching and making a cardboard model so nothing could surprise me. 1

Methods and Development

L D03

True is that the beginning was quite boring, because we have learned how to sketch and some basic skills like golden section etc. But I am glad that I refreshed my knowledge and learn something new also. The main task was to make a proposal for the interior design to a shop for a brand of my own choice. I selected Vitra, because it is the most incredible brand that I know so far. Part of the assignment was to create cardboard model, floor plan, elevations of the store, working drawing, moodboards, inspiration board, lifestyleboard and brochure.

5 000

7 500

600 1 970

Reflection and learning outcomes

1 800 2 500

P D04

GSEducationalVersion

I really like my outcome. Finally I could work something my own. It was so interesting to create whole my store, how it will look and physically create its design. For me, the best course from all the semester.

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STRATEGIC & PERSONAL NETWORKING Approach

Networked Business Report AirBnB

Networked business = Networking' is a socioeconomic business activity by which groups of likeminded businesspeople recognize, create, or act upon business opportunities. A business network is a type of business social network whose reason for existing is business networking activity. There are several prominent business networking organizations that create

First time I thought that this class will be only about networking in business. So I was so surprised and excited how this course went.

available market by creating a convenient alternative for affordable travel. The service is experiencing tremendous growth. By the end of last year, Airbnb had reached 4 million guests, with 3 million of those added in 2012 alone. The company has relatively few rivals. Blecharczyk (founder of Airbnb) says, because they cannot match the powerful network effect created by Airbnb’s reach. He says: “The advantage we bring is we have an audience of many millions of our members who want to go to all these different places, so local competitors have a hard time matching that kind of demand.” The idea was to create a global network through which anyone anywhere could rent a spare room in

business relationships and generate business opportunities at the same time.

their home to earn cash. In homage to its roots, they called the company Airbnb, which has grown so

AirBnB - is a global community marketplace that connects travelers seeking authentic, high-quality

large, so fast that it is now the equivalent of a major global hotel chain. And the new trend it set off is

accommodations with hosts who offer unique places to stay.

the “sharing economy.”

Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community online or from a mobile phone. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences, at any price point, in more than 34,000 cities and 190+ countries. And with world-class customer service and a growing community of users, Airbnb is the easiest way for

The course should improve students’ employability and overall business understanding by networking in a business and societal perspective and gave insight into how networks can create value and growth in business. Also we should developed our personal and professional skills, determine our goals and create value through networking and be able to use relevant networking strategies, methods and tools. As main assignment we should to write and submit a report on the subject Networked Business. I chose AirBnb and their networking strategy in hotel industry.

traveling are now visiting these cities because of Airbnb. Airbnb is actually expanding the total

models of business networking activity that, when followed, allow the business person to build new

marketplace for people to list, discover, and book unique accommodations around the world —

Methods and Development

75% said Airbnb made them more likely to return. In short, people who would not otherwise be

people to monetize their extra space and showcase it to an audience of millions.

The sharing economy has come on so quickly and powerfully that regulators and economists are still grappling to understand its impact. But one consequence is already clear. We are entrusting complete strangers with our most valuable possessions, our personal experiences—and our very lives. In the process, we are entering a new era of Internet-enabled intimacy. The company analyses the vast amounts of data it gathers to assess the risk of every booking on the service and takes action where necessary. “Trust and quality are top of mind for us and that’s one of

Networking Business of AirBnb

the benefits of our platform. We see everything that’s going on and when complaints come in we can

Airbnb is valuable when it powers a liquid marketplace, with millions of transactions.

take action so that it doesn’t happen again. We’re actively managing the marketplace,” says

The value is neither in the technology, nor is it in the rate of user growth. The value is in the activity

Blecharczyk.

that exists on the network of users. The fact that this network of users creates tremendous value for

Airbnb will expand its core offering at some point. They are a provider of experiences, not strictly

each other through interactions; enough to hook 72% of its user base on a daily basis. But what does

accommodation. However, they are keen to stress that they won’t move too far away from what

value really mean? And if it’s not about the technology, what is the platform’s role in enabling this value creation? Look at Airbnb. A recent study on its economic impact on New York City found that Airbnb visitors stay on average 6.4 nights, compared to 3.9 for hotel guests. In a similar study for Amsterdam, 35%

they do now: Airbnb wants to be very focused on our customers today. How can they make the experiences that those people are having even better? They don’t want to go starting completely separate businesses that do nothing for their user base.

of Airbnb guests said they would not have visited Amsterdam or stayed as long without Airbnb, and

Reflection and learning outcomes But for me it was more about personal development and focusing on myself. I really liked the Workbook, especially the exercises, which I did it all. Also, I really enjoyed the communication in class between my classmates and teacher. I very appreciate creating LinkedIn account, it is so useful for me and my future. Generally, I am so grateful for this course because I learned a lot about myself, my expectations, goals and skills.

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BUSINESS

TECHNOLOGY - MATERIAL AND PRODUCT KNOWLEDGE

Product Calculation Find a product, T-shirt, Pencil case, Gloves, Bags, Blouses, dress, trousers etc. You must find the total price per piece on the product. A Product price contains following elements:

SCM - Supply Chain Management

Material price: -

Wood

The different parts the product contains o Fabric o Sewing tread o Buttons o Zipper o Labels o Hangtags o Etc.

Production price: -

Minutes for production x minute price for country of production (Lesson 21-24)

Textile Technology

Landing Cost:

Management

Those cost there is coming on to the product, when it is delivered from supplier until it reach its final destination o Transport o Insurance o Custom

When the material price to be found, it can be difficult to find a purchasing price on the single elements in the product, then a retrograde calculation can be used – starting from the goods retail sales price.

Ex. Retrograde calculation based on a sales price:

Retail

Calculation of a Wool coat Retail Price on wool fabric: 185 kr./mtr. (Remember that all DK prices contain VAT on 25%) Mark-up: 3,5 (Retailers margin – to cover profit and expenses at the retailer) Contribution Margin: 45% (To cover the Brand company profit and fixed expenses)

BOCONCEPT Store layout

Calculation: Price with tax = 148 Dkr. ( 185/1,25) Retailers purchasing price = 42,29 Dkr, (148/3,5)

Branding

Brand company sales price (100%) -

Plastic Leather

= 42,29 Dkr.

Demand for contribution margin (45%)

= 19,03 Dkr.(42,29x0,45)

= Variable Expenses. (55%)

= 23,26 Dkr. (42,29x0,55)

Forbes- online Magazine August 4, 2014

The Future Of Shopping In Three Trends

STORE PLAN •

Entrance

•

Different visual environments

•

Floor - divided in two parts

•

Wall partition

•

Guide the costumers

•

Two ßoor levels

•

Music - peacful

•

Feel like home

•

Lighting / windows

•

I cover entrepreneurs, people who create value (and make money) out of the ideas in their heads. I spent three years on staff at Forbes before leaving to start Haymaker , a PR firm for startups, in May 2014. (Don't worry, I never write about my clients.) In the age of "The Social Network" myth, I get a kick out of delving into the reality of launching a business. Before joining Forbes I spent a year toiling in startup obscurity at Squidjob.com. Since my bedroom was the office, I never had to sleep under my desk. Comments, tips and forceful criticism are appreciated.

Furniture spread over the whole store

Opinions expressed by Forbes Contributors are their own. J.J. Colao Contributor Back in 2012, I wrote a piece titled, Five Trends Driving Traditional Retail Towards Extinction. Looking back, I’m generally happy to see that the trends I examined are still valid, though “extinction” might be a little strong. But the retail and e-commerce industries still interest me and living in New York provides a firsthand view into the petri dish that many of these companies use to experiment. So almost two years later, I’ve revisited the space to focus on three more trends that are changing the way we shop. (I’m leaving out an exploration of mobile for the moment, since it’s probably worth its own post.) Malls may empty out, but physical stores aren’t going away. The Macro View

(Sale)

First, a brief look at the bigger picture. Last month marked Amazon’s 20th anniversary, which is kind of amazing to think about since e-commerce seems both very new and indispensable at the same time. Either way, the world has had plenty of time to digest the trend. It makes some sense then that the pace of e-commerce growth appears to be decelerating in both the developed and developing worlds. I should note that a deceleration in the developing world means going from say, 94% yearover-year growth in China in 2012, to 64% in 2014. Those are still monster numbers, and there’s still plenty of land to grab, but the peak growth rates appear to be in the rearview. In the U.S., the pace of growth is a more stately 14%. The sector attracts a healthy sum of sum of venture money– nearly $1 billion in Q1 of 2014, according the very helpful people at the NVCA. But all of that strength doesn’t mean that the future of shopping is as simple as buying everything online. Consider our first trend: Location-based Technology For online retailers, it’s always been relatively easy to gather data about customers. If you run a Web company you can track all kinds of information about shoppers who visit your site—where they’re located, how they reached your page, what they look at and where they get held up during the shopping process. This helps e-commerce companies adjust tactics quickly to maximize sales.

II. SEMESTER

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MODULE I Approach I was so exciting for this group of courses. I already had some experiences and skills that I learned on Design class or before at previous university so I am looked forward to learn something new and develop my skills. Methods and Development First class was Visual Merchandising I + II and it was so interesting. Our task was to create design for window displays using real products. Also, I really like the idea of using real window displays. This class continued with two different assignments. First was to made physical model of window display, moodboard, DNA of the brand and color and material scale for Soulland brand. The second one was to create idea of the window displays for Zara, namely on Back To School and Punk theme. Second class was Visual Merchandising III and our task was develop VM manual for River Island. All our class was divided to the groups and each group was tasked different part of work. I belonged to the VM group and we were working on window displays and on the manual for employees how to build the window display in each store of River Island. Third class named Store Design and our assignment was to improve store layout for Esprit store. In this course we learned how to work with Fairytale Model and use this model in practice. Fourth class was Commercial Merchandising and our task was to figure out store design for own brand by using A,B,C location rules, flow in the store and also we had to create assortment plan and Open To Buy plan for our 12 fake opening stores. All this courses we had to exploit in Module I assignment. Our group chose Kaufmann store in Herning center and we should to refine whole their store. We worked on new layout, new window displays, new advertisement and banners and also on better customer service. In this assignment we used PBL model at the first time. Reflection and learning outcomes

Honestly, I really appreciate all my new skills and experiences, which I learned in these courses. It was fun, but also really good organized and everything made sense to me. Now I can work with window displays, store layout, store design and basic marketing in stores.

MODULE I Assignment

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MODULE II Approach Unfortunately I missed this assignment, because I had some family problems but I did it after all my own. Methods and Development To be able make this assignment you need to be done with Store Economics, Retail Marketing and Store Management. All skills from these courses you developed in final Module II assignment. My task was to solve IdemĂ¸bler problems by using PBL model. Also, I was working with SWOT analysis, Service GAP model and mind mapping. Reflection and learning outcomes After this assignment I understand even more PBL model and I can work with it in different areas.

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MODULE III Approach I was a little bit of scary about business assignment, because it is not really my cup of tea. Methods and Development We divided into groups again and our task was to improve strategy for BoConcept. I was really happy about BoConcept, because I really like this brand and also I have my internship there. So we used PBL for our process and we tried to figure out new strategy for them. We used knowledge from Retail Strategy and Consumer behavior class, namely Experience economy, some models like SWOT analysis, 7ps, 4cs, Positioning map, PESTLE model and all other skills which we learned so far. Reflection and learning outcomes I am very satisfied with our assignment. We did very well and our conclusion was achievable.

STRENGHTS

• global brand (focused on Franchise) • fast growing company • quality and innovative products • every year new collection • wide range of products • quality produce in Denmark (tradition) • professional website/ webshop in local languages • trained and educated employees (BoConcept University) • close partnership between BoConcept and suppliers • interior design service (home visit) • design trade program • inspiration website

OPPORTUNITIES

• more invent on design • new investors are ready to open own Franchise • market expansion in another big cities • put more value into Scandinavian countries

WEAKNESSES

• price • logistic cost • geographical distance between stores and distribution centres (expensive) • mandatory Franchise contract • if the Franchise does not sell enough, BoConcept lose money • 300 - 600 thousand euros to open BoConcept Franchise • different price level in each company • the design is made a year before they are introduced to market • customer service

THREATS

• competitors on global and also on local markets (HAY, GUBI, Normann Copenhagen) • financial crisis (2008, 2011) • declining sales (not good marketing, closed stores, customer‘s interest)

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ELECTIVE - Photoshop and InDesign

ELECTIVE - Flat screen and Digital Printing

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Innovation Approach Innovation project was the single common project in this semester. My expectation was not so big, because I didnâ&#x20AC;&#x2122;t know, what I should to expect. Methods and Development Our task in the group was to develop for DanChurchAid something new, from what they can get the profit for their project. We were working according to specialties. Our proposition was to re-open the second hand store Fisk located in Copenhagen. Half of the store would be the second hand store and DanChurchAidâ&#x20AC;&#x2122;s own apparel. The other half of the store would be with products from the third world countries in which DanChurchAid operates: furniture, masks, sculptures, and jewellery. My part was to redesign their secondhand store, create a new layout and the new design. Also, we use in our assignment BMC model. Reflection and learning outcomes My opinion is that we did great work and we had really achievable idea. I learned a lot, I got new experiences and now I even know how charity works.

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FIRST YEAR EXAM Approach We didn’t get so much information about first year exam and I didn’t know what I should expect. Methods and Development First year exam was divided to the two parts, group and individual presentation. We had to choose one article from assignment and then work on our task. We have chosen Youth Mode article and our idea was to create pop –up store for ASOS. We would be selling bestsellers from mass indie and normcore brands and also customer can order goods from online store and then pick up it in our pop- store. All this idea we had to describe in group synopsis. In individual synopsis I was working on employee handbook for ASOS pop – up store employees. I used PBL model for my process and I used my knowledge from Retail Strategy, Store Management and Experience economy. Reflection and learning outcomes I am very satisfied with our group work and my individual synopsis as well. I got grade 12.

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REFLECTION Honestly, I am very satisfied with my learning process and my personal and professional development here. I learned a lot from the projects. At first sight were the project quite weird but it got me a lot. I am not afraid anymore to speak before the entire room of people. I realize that I can work in the group and be good with it. I improve my language skills and generally I am more open-minded. Before I thought that all the business and marketing classes is definitely not for me but I perceived, that despite the fact it was really hard, I can handle it everything what I want. The teachers are very nice, very professional and know what they are talking about. I appreciate that the teachers behave to us very friendly and you can feel very nice atmosphere into the class. I really like the way of study here. Design and business are going hand by hand and I like the connection between them. Mostly I like the design classes. Design â&#x20AC;&#x201C; design process and design communication in first semester, whole Module I, II, III in second semester. Openly I think that I am better in these kinds of subjects so I was very happy and very satisfied with my works and projects. I choose to accentuate this because I came here to study Retail Design, not management so I cannot wait to start study BA â&#x20AC;&#x201C; Top Up programme, which is focused only on the design part.

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III. SEMESTER

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This print is not valid without a formal quotation or order confirmation attached

3rd WORK PLACEMENT EXAM Approach I was really exciting to start my internship in BoConcept. I was really looking forward to it, because the company belonged to my favourites. Methods and Development Generally I worked as Store manager assistant so I got a lot of knowledge and new skills. Also, I was in contact with designers so I had chosen for my final task to design a new BoConcept showroom which they will open it in next three months. I was focusing on BoConcept strict styling rules and principles, through which I could understood brand DNA and values. As assistant of Store manager I got through BoConcept management and daily tasks of every employee. Because the franchise faced with decrease of orders, I have chosen to improve BoConcept strategy as my other task and help them to stand out from competitors. We focused on social media, promotion, e-shop and improving the delivery service. For all my results I used methods, theories and analysis that I learned so far. I worked with Store Design, Visual Merchandising, PBL modules, retails strategy and retail marketing. Based on research I was able to describe the improvement BoConcept franchise strategy and tried to help them to increase sales and attract more customers.

STUDIO 6

STUDIO 1

Reflection and learning outcomes I hope I did great and I very appreciate the time and knowledge which was given to me in work placement time. Company of BoConcept accept my design for the unique design and right use of brand DNA and they use the similar type layout for the realization, which will take place in three months! Also, when my internship was over I continued to cooperate with BoConcept franchise as social media specialist.

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HR I - Human Resources I

COMMUNICATION

TRAINING Internal problems should be discussed with main management, not the customer. At one time or another we all become frustrated as a result of our own internal problems. These problems may result from a period of high turnover, administrative backlog, or simply because of human error. However, when we communicate these inefficiencies to our customers, we only lose our credibility. SAFETY & SECURITY It is important to follow all safety and security measures prescribed by the Company.

International Retail and Cross Cultural Issues

1. You are required to immediately notify ASOS management as well your immediate supervisor at the client site of any injuries that occur on the job or on customer property. 2. You should be aware of all emergency exits and the location of any emergency equipment in your office and who will be in charge in case of a fire or other disaster.

Walmart move into Germany

In order to receive compensation for time worked on the normal Company payday schedule, employees must clock in and out using Time

In 1997 and 1998 Walmart acquired two companies - Wertkauf and Interspar - in Germany. During its expansion Walmart managed to also successfully enter a number of international markets including Canada, Chili, Brazil, India, and China. However, during this whole period of expansion Walmart also experienced a number of defeats. Germany was one of them.

Keeping Method of JACK & JONES or of Customer where employed. 1. Employees are not permitted to clock in/ out for one another. 2. In the event of a missed clock in or out, a manual adjustment will be made to ensure the employee is paid appropriately.

a. Lunch and break periods may not be accrued for overtime or personal time. b. The scheduled workday may not be altered by not taking designated breaks and lunches unless pre-approved by a manager. 4. Three or more excessive misuse of Timekeeping will be punished.

CONCLUSION Remember to keep this manual readily available to you. If you have any questions or concerns, please do not hesitate to ask a main management for help. As mentioned before, we are happy to know that you are now a part of this brand. We here at JACK & JONES thank you for choosing to be a part of our team. We have no doubt that you will offer your best to our customers and will have them coming back to shop with us.

INSTORE RULES AND PRINCIPLES

STRATEGIC HR tasks RECRUITMENT STRATEGY The job: -Personal development through training and education -Extensive knowledge of the fashion business and tools to run a successful shop

To:

Charlie Cook, Partner Mima Design Bonnie Richardson, Partner Mima Design

From: Michaela Maňáková, CEO MiMa Design

TIMEKEEPING

3. See your manager to find out if your job assignment includes scheduled break/ lunch periods.

Date: December 18, 2015

-Individual contribution plan -Competitive salary and benefit package

Culture factors in play Analysts still argue about the reasons behind the failure of Walmart in Germany. However, among them are a number of Intercultural communication issues that come up rather often. There were two groups of factors, which contributed to Walmart’s failure in Germany. The first cluster is related to mismanagement.

Topic: Store design and VM of Closed, Berlin In February 2013, it will be inspirational day for all staff in MiMa Design, please consider this message as the starting point four this event. Our company decided to cooperate with Closed, Berlin, so all information below covers Closed’s overall looks, Visual Merchandising, Store design and store appeal. New ideas are more than welcomed. Overall looks and merchandising mix • • • • •

VM and store design • • • •

Firstly, some of the American employee management practices just didn’t fit in the German context. For example, each employee before the shift had to participate in a morning exercise. In could be seen as harmless, but the best thing about this practice was that they had to do it chanting “WALMART! WALMART! WALMART!”. If in America such practice could be used to boost morale and inspire loyalty, then in Germany it was looked upon with annoyance, to put it mildly. Secondly, Walmart’s ethical code caused much frustration as well. For example, the practice of actually spying on your co-workers and reporting any misconduct may be acceptable in the U.S. However, in Germany it is not the case. One only

The look is defined as unstructured, relaxed and alternative. The store is divided 50/50 between sexes and the genders get united by a pair of Western-style jeans, representing the high-value of the brand right in the centre. The central fabrics are mainly represented by denim, wool and cotton fabrics. Brand selection is more important than mono – brand position. Colours are generally muted and the new season consist of grey, cream, brown, denim blue, ochre and raspberry.

Inspiring by Arts and Crafts, the store is furnished with artfully vintage furniture. The wardrobes are made of glass in the front view with wood artfully vintage chairs used to create a unique ambience in contrast with the muted colours. The mannequins are placed in the occasional niche or corner and dressed and accessorised in “luxe chic” style. The window display is filled with faceless grey mannequins, the same as inside the store.

Store appeal • • •

Throughout the store are used large quantities of smoothed concrete and semi – treated wood. There are raw concrete walls and a single wooden bench for those who favour an industrial feel then Closed will make the customers feel right at home. The overall sense of repurposing is very typical for this part of Berlin.

Please think about it and if you have any questions, don't hesitate to contact me. Sincerely Michaela Maňáková

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SOURCE | ‘’Closed, Berlin’’, John Ryan. August 19 2012

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ELECTIVE - Infographics

ELECTIVE - VM windows & in-store

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IV. SEMESTER

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STORE DESIGN II Approach I expected that we will continue this class based on Store Design I. Methods and Development Basically our task was to create shop â&#x20AC;&#x201C; in â&#x20AC;&#x201C;shop for Kvickly supermarket. We chose Lego Starwars as the brand. We made a moodborad, concept board, floor plan, section, some sketches and 3D visualization. Also we had to focus on our target group and customer experience. Reflection and learning outcomes I think it was really nice project and task, but teacher was not good at all. She get a bad explanation of the task to us. It was so many misunderstandings therefore the main overall it is not so bad.

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SUSTAINABILITY Approach Sustainability project was really exciting for me, because I had sustainable and eco â&#x20AC;&#x201C; friendly activities in my focus months before. I was really glad that we could handle this topic in the school as well. Methods and Development In our group we decided to create a sustainable grocery store which can offer local food, based on local vegetables, fruits, grains, legumes, nuts and seeds. Main idea was to not use any plastic and other packaging. Because of the huge waste of the plastic packaging using with food, we were convinced that our idea would have success and can help to reduce ecological footprint. For the retail I focused on creating the grocery store using only recycled materials such as old pallets, boards, parquet, furniture from bazaars and eco â&#x20AC;&#x201C; friendly paints. This solution is also really cheap, because usually old used furniture and materials are free and redesign it we would do ourselves. Reflection and learning outcomes I was really satisfied with our work and I believe that our project would be a success in the real word as well.

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X-tra: Free play.

PHASE 1 - BUILD

FUNCTIONAL MATERIALS

To mimic a realistic situation as much as possible the starting point is a digital drawing. Digital drawings are Scaled and dimensioned and all the lines can be used directly in SketchUp. When you start building your model, you can use different approaches. It is always important to work according to your own needs and abilities, but there are a few tips you can use: Before taskusing 5: 3dSketchUp: model from analog drawing • It can Clean the drawings of all unnecessary lines and layers. be very useful to be able to build a 3D model from an analog drawing, example a scanned hand sketch.imports into SketchUp as COMPONENTS. It is smart and should be utilized. • forBlocks in AutoCAD In this task the drawings are cleaned beforehand. In SketchUp: • Import the drawing file. Remember to select UNITS = millimeters PHASE 2 - PAINT • IMPORT StartTHEbyDRAWING grouping the lines before moving around on anything. to File>off Import • Go Turn all...unnecessary layers. Make the room lively by adding textures. Search for JPEG files. Painting 3d Models is always a balancing act and often it the scanned sketch “Utzon • FindWork in “LAYER 0”in Herning.jpg” can be very nice to keep the model simple. Import it as an IMAGE. • Place Draw “on sketch top of” groups of thein aimported CAD drawings , on the places that you think the scanned somewhere in the drawing random size. CAD drawings. If you want to use lines from the Save time and concentrate they can be copied out of their groups and inserted with PASTE IN PLACE. are important and representative for the project. CREATE BUILDING BLOCKS AS SEPARATE PARTS we do not know model the size of the the elements should just be build in • Since Group your asproject, it grows. accordance with the scanned sketch. Do not use SketchUp’s textures. Most of them are ugly. • Though Place the groups variousyounew layers. it all seems a little vagueon and unprecise, could follow a certain logic: Others may use the same, and suddenly your expression The “bases” should be built so that they fit within one or more squares and so that • • Use SCENES. Make a working scene with a few layers turned on. Create perspective scenes with is not so unique. they can be placed adjacent to each other. • multiple Each “base” layers should be turned into aon. component. turned • • • •

Despite the fact that the “tops” varies quite alot, their small vertical sides should be of equal height. The tops’ curved roof shapes should be built following the scanned drawing. Copy the scan and rotate it around to suit your 3d elements. Each “top” should be turned into a component Each element consisting of a “top” and a “base” should be turned into a component.

SAVE THE MODEL Go to File> Save As ... Give the file a suitable name and click Save.

Instead, find the materials on the web. There are many great places, including: • www.cgtextures.com (max 15MB download per IP address, ie. bad at school - great at home) • www.textureking.com • www.texturelovers.com • www.freetextures.org

E - TAILING/E- Strategy

PHASE 3 - DESIGN THE INTERIOR A 3d model often seems 31empty and dull. Furniture, plants, paintings, floor boards, lamps, etc. may arouse the viewer’s curiosity and interest. As with the use of textures, it is of course a balance to keep a clean concept and give the model life. Decorate according to your own needs! Find eg furniture by contemporary designers such as Arne Jacobsen, Poul Kjaer Holm, Poul Henningsen, Alvar Aalto, Le Corbusier, Eames and Others .. Earlier it was hard to find nice 3d furniture, but now it is incredibly easy with Google’s 3D WAREHOUSE!

Omni-Channel Shoppers: An Emerging Retail Reality

. Open the toolbar GOOGLE and search There is of course 3d furniture elsewhere on the web. However, it is usually dwg files that should be examined for defects after import into SketchUp. See for example fritzhansen.dk/CadDrawings and www.cben.net

Use the SECTION function to remove the walls and ceilings. Then it’s easier to get to the corners of the model. Written by Julie Krueger

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Finish by exporting plan and sections to JPGPublished March 2015

Perspective sections may be very descriptive but perhaps also a little confusing. An ordinary flat section always works well...

Retail marketing is changing. Today, success means connecting with your most important customer: the omni-channel shopper. Here we detail the three ways retailers can reach

Winning Omni-Channel Shoppers in Their Micro-Moments Written by Lisa Gevelber Published October 2015

Micro-moments are transforming the way consumers shop. Retailers have to win micro-moments to win omni-channel shoppers. As we head into the holiday season, Google’s

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HR II - Human Resources II Why We Love to Hate HR…and What HR Can Do About It

02/01/2016 22.10

You are the HR manager at a manufacturing company. The Chief Executive has recently attended a konference where he was exposed to the ideas of the Deming and others on performance appraisal and quality improvement – see above. He suggests that the company should discontinue all the performance appraisal practices. How would you respond to this request? The idea of removing ratings drives many HR executives a little crazy because companies love to quantify and analyze almost everything. Some advice for companies to rethink the way they evaluate their employees:

MANAGING ORGANIZATIONS

Why We Love to Hate HR… and What HR Can Do About It by Peter Cappelli FROM THE JULY–AUGUST 2015 ISSUE

ecent complaints about the HR function have touched a nerve in a large, sympathetic audience, particularly in the United States. The most vocal critics say that HR managers focus too much on “administrivia” and lack vision and

strategic insight. These feelings aren’t new. They’ve erupted now and in the past because we don’t like being told how to behave—and no other group in organizational life, not even finance, bosses us around as systematically as HR does. We get defensive when we’re instructed

https://hbr.org/2015/07/why-we-love-to-hate-hr-and-what-hr-can-do-about-it

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INTERNATIONAL RETAIL

1. Eliminate all checkboxes and numeric scales. = “Performance is more complex than that, a good system needs to highlight significant incidents, provide clear examples of positive and negative behaviors, and include specifics.” 2. Provide feedback on things the employee can change. Avoid talking about personality traits or characteristics they can’t change. 3. When giving negative feedback, focus on specific incidents and examples. Talk about your impressions and feelings, and never make judgments about what’s going on in the employee’s head, for instance, by saying: “You clearly don’t care about this project.” Because you never know how the employee feel, if something got wrong with him etc. 4. Don’t set up your team members in competition with one another. Everybody can success. 5. Focus on strengths more than weaknesses. “Focusing on weakness sends the message ‘What’s wrong with you?’ Focusing on strength gets people excited and motivated to grow. A focus on weakness really says that your strengths don’t matter.

Pernod - Ricard hopes to cheer spirited Czech 1. What type of investment have Pernod – Ricard made? The Becherovka company was privatized in 1997, when the French liquor company Pernod Ricard bought 35% of the stock, acquiring another 59% in 2001. (ownership investments – stock) 2. How will this investment benefit for both parties? Cheaper investment for Pernod – Ricard (they won the consortium), Jan Becher need a strong owner – bad political situation and strong heated atmosphere 3. Describe the overall marketing strategy revealed by the article. How should they deal with the political issues arising from this involvement? Marketing strategy – to buy all “small” liqueur around the Europe – one big portfolio,

For example: I know about one real example. In Germany was almost 15 year chairman Europe for Microsoft – Jan Murhlfeit. Under his leadership the CEE region, which was directly in charge, retained for four years, the best ranking in the global influence of Microsoft. And it was only because he and his team

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FINAL EXAM

CRM - Customer Relationship Management The Role of Big Data in Understanding Customer Centricity by Jason Bowden | on January 17, 2014

The era of Big Data has just begun. Well, consider the fact that data allows us to understand customers, manage contact as well as strategies for our web content. However, it is necessary to manage data holistically in order to stimulate customer engagement and great experiences. Big Data involves integration of entire network of people, processes and technology. As a matter of fact, the modern businesses today are astoundingly just fairly fitted out to manage the simplest digital marketing standards and activities. It is definitely a high time to move forward into the world of Big Data methods.

Big Data Plays a Crucial Role to Pinpoint the Qualities of Superb Customer Experience Big data is definitely setting a trend this year in internet business, it is considered as a technology that can help improve the experience of your customer. If you are into online marketing, you need to understand customer centricity. Big Data definitely plays a crucial role to identify the attributes of excellent customer experience, which of course is very important to get insights about technological reinforcements in keeping very good knowledge about your customers. Customer centricity is basically a way of studying the present and future needs of your customers. This is probably one of the most important keys to successful internet marketing. In fact, there are businesses that are investing on studying and experimenting aggressive strategies and analysis of social media discussions, web searches and other shopping efforts for the purpose of better understanding and serving the customers. Businesses are now learning the relevance of integrating different types of customer data to develop customer loyalty.

Utilize Big Data in seven components of customer centricity. There are in fact 7 extremely important components of costumer centricity in financial and business firms and they are: consistent and personalized experience, customers can shop and manage their online purchase, customer service analytic tools online, in-depth understanding of customer needs, shopping, service and support using mobile, customer behavior prediction and customization products and services as preferred by the customer. Well, in order to maintain the efficacy of your internet marketing strategies, the big data can be utilized in understanding customer centricity. There must be basic proficiency in doing the following tasks like that of accessing demographic and customer segment data, deposit, withdrawal access and transaction information, credit and debit card access, customersâ&#x20AC;&#x2122; external data, social media activity and share of market data.

Customer-Centric Approach with Big Data The customer-centric approach enables businesses to evaluate their data in such a way that data helps business owners and managers understand the reasons for customer disloyalty as well as the impact of disloyalty to the progression of the company.

MM image source: www.monetate.com

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Individual LEARNING PROCESS outside of the class

REFLECTION

Honestly, I am very satisfied with my learning process and my personal and professional development here. After two years here I think that I have ability to apply theories in practical real life situations. Also I developed in problem solving, communication and present my ideas and skills. I can work in group and sometimes is even better to solve problems together, because everybody can involves. One year later I still convinced that I am better in design than management parts, but I working on it and I know that I can solve almost anything if I work hard. Generally I believe that this school give me a lots of knowledge, skills and experiences and I will never to regret anything what I had to done.

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Michaela Maล รกkovรก AP Degree in Retail Design and Management

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PLANS FOR FUTURE