Bauer vs. 72
BAUER BODONI VS. BODONI 72 A TYPE COMPARISON BOOK Michael Rich, editor
Maryland Institute College of Art, Baltimore
BODONI Bodoni is a series of serif typefaces first designed by Giambattista Bodoni (1740–1813) in 1798. The typeface is classified as Didone modern. Bodoni followed the ideas of John Baskerville, as found in the printing type Baskerville, that of increased stroke contrast and a more vertical, slightly condensed, upper case, but taking them to a more extreme conclusion. Bodoni had a long career and his designs evolved and differed, ending with a typeface of narrower underlying structure with flat, unbracketed serifs, extreme contrast between thick and thin strokes, and an overall geometric construction. Bauer Bodoni was originally released in 1926 from the Bauer Type Foundry in Frankfurt. It was designed by Heinrich Jost, who was the artistic director of the foundry from 1923 until 1948, and punchcut by Louis Hoell. The forms are closely related to the original Bodoni typefaces, and are considered to be more delicate and graceful than many other Bodoni interpretations. Long admired by typographers as the crème de la crème of available Bodoni display types, this version looks especially fine at large sizes and will make a stately presence in any sumptuous magazine, lavish book, or dignified website.
Bauer Bodoni Roman 12 pt
g 754 Points
GIAMBATTISTA Bauer Bodoni 36 pt
GIAMBATTISTA Bauer Bodoni 30 pt
GIAMBATTISTA Bauer Bodoni 24 pt
GIAMBATTISTA Bauer Bodoni 18 pt
GIAMBATTISTA Bauer Bodoni 14 pt
GIAMBATTISTA Bauer Bodoni 12 pt
GIAMBATTISTA Bauer Bodoni 10 pt
BODONI Bodoni SvtyTwo 36 pt
BODONI Bodoni SvtyTwo 30 pt
BODONI Bodoni SvtyTwo 24 pt
BODONI Bodoni SvtyTwo 18 pt
BODONI Bodoni SvtyTwo 14 pt
BODONI Bodoni SvtyTwo 12 pt
BODONI Bodoni SvtyTwo 10 pt
Bauer Bodoni Roman 20 pt
ABCDEFGHJKLMNOPQR STUVWXYZabcdefghijk lmnopqrstuvwxyz&1234 567890 Bauer Bodoni Italic 20 pt
ABCDEFGHIJKLMNOPQ RSTUVWXYZabcdefghijk lmnopqrstuvwxyz01234 56789
Bodoni 72 Book 20 pt
ABCDEFGHIJKLMNOPQ RSTUVWXYZabcdefghij klmnopqrstuvwxyz&123 4567890 Bodoni 72 Book Ita 20 pt
ABCDEFGHIJKLMNOPQ RSTUVWXYZabcdefghij klmnopqrstuvwxyz&123 4567890
THE FATHER OF MODERN TYPE Bauer Bodoni Italic 68 pt
Italic
Typography (from the Greek words π (ty-
15/24
pos) = form and (graphy) = writing) is the art and technique of arranging type in order to make language visible. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning). Type design is a closely related craft, which some consider distinct and others a part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. In modern times, typography has been put into motion in film, television and online broadcasts to add emotion to mass communication.
!@#$ Bauer Bodoni 112 pt
%^&*
!@#$ Bodoni SvtyTwo 112 pt
%^&*
VERS VERS
SUS SUS
I like Bauer Bodoni. It has an elegant look which is aesthetically pleasing
72 On the other hand is not as pleasing.
Serifs and tails which do not coincide with Bodoni’s format PERHAPS IT SHOULDN’T BE CALLED BODONI
!
“Everything is designed. Few things are designed well.�
Bauer Bodoni Roman 14 pt
Bodoni SvtyTwo Book 21 pt
Legibility is primarily the concern of the typeface designer, to ensure that each individual character or glyph is unambiguous and distinguishable from all other characters in the font. Legibility is also in part the concern of the typographer to select a typeface with appropriate clarity of design for the intended use at the intended size. Readability is also primarily the concern of the typographer or information designer. It is the intended result of the complete process of presentation of textual material in order to communicate meaning as unambiguously as possible. A reader should be assisted in navigating around the information with ease, by optimal inter-letter, inter-word and particularly inter-line spacing, coupled with appropriate line length and position on the page and choice of the text architecture of titles, folios, and reference links.
AB C DEF GHI
Roman 112/134
In a traditional manual printing (letterpress) house the word font would refer to a complete set of metal type that would be used to typeset an entire page. Unlike a digital typeface it would not include a single definition of each character, but commonly used characters (such as vowels and periods) would have more physical type-pieces included. A font when bought new would often be sold as (for example in a Roman alphabet) 12 pt. 14A 34a, meaning that it would be a size 12-point font containing 14 uppercase ‘A’s, and 34 lowercase ‘A’s. The rest of the characters would be provided in quantities appropriate for the distribution of letters in that language. Some met-
SIMPLICITY
Bodoni SvtyTwo Book 60 pt
12345
Bodoni SvtyTwo Book Ita 70 pt
67890
Bauer Bodoni Section Glyph
BODONI
GIAMBATTISTA HEINRICH JOST 1926 BAUER BODONI
JANICE FISHMAN SUMNER STONE 1995 BODONI SVTYTWO