3 WAYS TO USE YOUR COMPETITIVE INTELLI GENCE (MAKE THE MOST OF YOUR BUDGET)
Online travel agents, social media and review sites are fantastic places for prospective travellers to scout for information that will help them choose the right hotels, activities, and restaurants for them, but the online world is also a great place for hoteliers and other travel professionals to gather intelligence on their competition.
The amount of information online means that this intelligence gathering can be overwhelming – TripAdvisor alone receives 16 new reviews every minute. However, with the right technology and tools in place, making sense of the information available to you, turning your “big data” into “smart data” your competitive intelligence can become uniquely useful in informing your operations, marketing and growth strategies. Here are three ways for hoteliers to use competitive intelligence: