Michael Ayoub Cranbrook Loans Determine How Branded Your Content Destination Will Be Will your content marketing hub be a part of your brand’s domain, like Marketo’s CMO Nation, or will it be on a completely unbranded site, like Adobe’s CMO.com or GE’s Txchnologist?
For an on-domain destination, you will want to make sure that your creative direction supports your corporate brand to some extent. The A great publisher is always thinking about growing their owned audience on their branded platform. Subscriptions are excellent indicators of your reach, engagement and conversion. And they help you to track what content resonates with your audience. So make sure you always include calls to subscribe to your updates. Then use this data to help optimize your content marketing efforts.
Publish Regularly And Consistently Readers visit and return to a publisher site for a reason. They know there is new content published regularly on the topics they’re interested in. So establish a regular content cadence and commit to maintaining it. When starting out, try publishing at least once a week. If you’re covering two topics, you’ll want to publish at least twice a week. If you have the resources, I would even suggest publishing new content every day on the topics that will help drive the right audience to your content marketing hub.