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Types of CRM Software PRESENTED BY MICHAEL CHHABRA
Customer Relationship Management (CRM) A business must be able to share the right information in a timely matter in order to get their products and services out there for the consumer. In order to seize every opportunity to get their products to the consumers, its imperative for businesses to have the latest Customer Relationship Management software. With CRM software, a business will have an understanding of the customers’ need and behavior to give quality service. There are three different types of CRM software
Operational The first type of CRM software is operational. Operational CRM streamlines the business process of an organization by focusing on automation and improving customer-facing and customer touching business processes. The main points are Sales automation, Marketing automation, and Service automation in order to generate leads, convert them into contacts, gather the required details, and give customer support.
Analytical Analytical CRM takes a systematic approach to analyze customer data and interactions to improve various business processes. Its main focuses are on Sales, Marketing and Service. This approach’s purpose is to gather customer information from various channels in order to understand customer’s behaviors, wants, and buying patterns.
Collaborative Collaborative CRM allows a business to share customers’ information among various business units such as the sales team, marketing team, technical and support team. Instead of each business unit working as an independent group, the groups are united. This greatly improves customer service and gain more customer loyalty. In order to have a successful collaborative strategy, it’s import for all business units to understand the business goal, identify stakeholders, find the right technology, and measure the effectiveness of the strategy.