WHAT IS GOOD
To what extent does Social Responsibility impact on the role and function of Graphic Design?
GOOD DESIGN IS GOOD CITIZENSHIP
- Milton Glaser Glaser’s quote is probably the most perceptive definition of responsible design. Good citizenship is the inalienable duty to participants in the social contract to take responsibility for their actions - which means design that does not adhere to the standard of good citizenship is irresonciple. Glaser has regarded the question of ethical foundation upon which his commercial practice rests. However he has concluded that it is more useful to define what is irresponsiblee rather than what is responcipble. How far can graphic design take social responsibilty and a message of good citezenship? With the far reaches of brands such as Coca Cola, Apple and Nike, the question aries to what if these brands promoted good? To imagine such a world were the power of the largest companies in the world used thier reach to advertise good citizenship is an incredible thought, yet through conducted research and careful design considerations, devloping from OUGD505 Studio brief 2, the possibilty to create a branding scheme and advertising campaign that emulates good citenship, taking the power of graphic design and applying real thoughtful and meaningful good to it. To take the corporate and consumer out of the marketing and replace it with the promotion of good citezeship is an incredible and exciting opportunity.
Branding
Advertising
Marketing
Print Media
Digital Media
‘We’re trying to sell peace, like a product, you know, and sell it like people sell soap or soft drinks. And it’s the only way to get people aware that peace is possible.’ JOHN LENNON
‘The most understood word, no matter where you go in the world is OK. The second most understood word is Coke. And 1.2 billion times a day, someone reaches for one.’ DAVID B. BERMAN
‘The designers first responsibilities are to the cause, the issue and the audience.’ YOLANDA ZAPPATERRA
‘Good design is good citizenship.’ MILTON GLASER
‘Theres Honesty and human elements to everything. I try to make my work human and concerned with making connections through the work.’ ANTHONY BURRILL
DO GOOD DESIGN: HOW DESIGNS CAN CHANGE THE WORLD - David B. Berman
CONSCIENTIOS
CITIZEN
OBJECTIVES:
DESIGNER
DESIGNING FOR
- Steven Heller
AN ETHICAL MESSAGE - Yolanda Zappaterra
DESIGNING FOR SOCIAL CHANGE - Andrew Shea JUST DESIGN: SOCIALLY CONSCIOUS DESIGN - Christopher C. H. Simmons
MILTON GLASER: DESIGN TO BE A GOOD CITIZEN http://www.designindaba.com/videos/interviews/milton-glaser-design-be-good-citizen
CITIZEN DESIGNER http://www.graphic-design.com/DTG/interviews/heller/
PERSPECTIVES ON DESIGN RESPONSIBILTY http://backspace.com/notes/2003/05/citizen-designer-perspectives-on-design-responsibility.php
GOOD CITIZENSHIP http://www.inherentdesignbyselalewis.com/wp-content/uploads/2016/08/ va1-good_citizenship.pdf
A CHAT WITH KRISTIN DIBARTOLO https://heartofsteelcity.wordpress.com/2010/04/27/good-design-is-good-citizenship-a-chat-with-artist-and-designer-kristin-dibartolo/
COCA-COLA SHARE A COKE
ANTHONY BURRILL
In the1970s John Lennon and Yoko Ono posted huge christmas billboards in New Yorks times square and elsewhere. These spoke volumes about human nature by using a few well chosen words and a simple typeface. the declaration War is Over (If you want it) set in black gothic against an empty white field was as generic as could bit - it wasn’t even ethically minimalist in bauhausian sense. Nether the less it was a vivid statement of conscience that was charged with poignancy, Context is everththing and this spare composition hanging on a large billboard sitting next to other more lively signs was as powerful as any bright light on Broadway. The design was transparent, leaving the message supreme and supremely memorable. During the late 1960s, Seymore Chwast designed a poster that was as poignant and perhaps more shocking for its accusation.
War is Good Business: Invest your son was typeset in an eclectic array of victorian typefaces, illustrated with nineteenth century engravings and brightly coloured with contrasting purple, green and orange hues. It was an unforgettable mnemonic against the vietnam war and an indictment accompaniment presented with such flamboyance the message was indelibly etched on the minds who saw it. Both posters display social conciense. Both stimulate the publics consciousness. Yet not every spare design is as effective, not every ornament one as honest. The nexus of ethically responsible and aesthetically good design is somewhere between under and overdone and demands both passion and intelligence - one without the other means a 50 percent chance of failure The designers first responsibilities are to the cause, the issue and the audience.
JOHN & YOKO
MILTON GLASER
Good: an introduction to ethics in graphic design. Lucienne
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Roberts,
(2006)
Design for the good society. Bruinsma, Max (ed.)
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(2015)
Designing for social change: strategies for communitybased Graphic Design. Andrew
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Shea,
(2012)
User-centred graphic design: mass communications and social change. Jorge
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Frascara,
(1997)
Design for the real world: human ecology and social change. Papanek, Victor
(1974)
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