Project Report

Michael Humphries

I chose to respond to this brief as it is very creative, and I was eager to explore personal appealing collage aesthetics. Reading is one of my enjoyments pass times, with To Kill a Mockingbird having been read multiple times throughout my life. I especially enjoy creating thoughtful and meaningful semantics that build upon the context and content of the novel to provide story telling aspects through visual communication.

The results of this brief have provided a gothic element to To kill a Mockingbird, with gothic literature elements such as the grotesque and horrifying villain, being the setting and white people of the books setting in Maycomb. This haunting villain and setting looms over the cover and the stories gothic hero, Atticus Finch. Atticus is presented calm and cool as he defends the Tom in court. Through collage aesthetic Toms silhouette is cut out, drawing the eye to him.

The contrast of the black and white makes Tom very obvious from the crowd, drawing from him being noticeable in this time and setting, sue to racism and ignorance. Tom’s life ultimately ends within the book due to injustice and hatred, as he is the mockingbird of the story as ’you can shoot all the blue jays in the world, if you can catch em’. But remember it’s a sin to kill a mockingbird.’

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PENGUIN STUDENT AWARDS

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Michael Humphries

The YCN Greenall’s Gin brief was chosen as a creative process which would include developing skills in after effects and animation. These were skills I accurately aimed to improve upon within this year, and I was aware that the most efficient way to do this would be through practice. Developing Greenall’s Gin’s brief to use quintessential British moments to advertise their product, I interpreted these ‘British moments’ as significant past events through British culture which include Isaac Newton’s discovery of the concept of gravity, The Beatles at the 1963 Royal variety performance and the 1966 World cup final between England and West Germany. Through conducted and efficient research the design began to evolve into animation commercials which played with humour to state ‘Because every quintessential British moment, deserves a quintessentially British drink.’ The end results included a style of collage which is humorous to view, a notably British tone of voice and style, presented through Beatles music and clever compositions, to be engaging, informative and entertaining as pieces of creative for Greenall’s Gin.

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YCN GREENALL’S GIN

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Michael Humphries

Building upon animation and after effects skills again, the possibility to create an entertaining sketch show for Dave was an opportunity I could not miss. Since a very young age I have aimed to experience television production of a comedy show, with inspiration from Monty Python, The Simpson’s and Wallace and Gromit. Dave asks to create a piece of creative that their audience of 25-34 year old males would enjoy. A constant and consistent personal project of mine is ‘Quack’ a satirical and humorous creation which has adapted many print forms through my education and development as a designer. Through this brief I aimed to develop Quack to the screen and create an animation sketch show for the desired audience. With help from my own illustrations, stories and humour, I created a number of sketches, storyboards and a precise branding and zine to further develop Quack as a successful outcome for this brief. This was an impeccably enjoyable brief, yet constant doubt of myself and my abilities was very apparent through the process. The end results are not polished pieces of entrainment that could be viewed upon television, but rather my own progression and first production of Quack which demands to be further developed in order to keep improving. I am happy with the finished outcomes, yet feel collaboration is a must to further my personal project in the future.

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YCN DAVE

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Michael Humphries

For the collaboration brief, I , Emma Harwood and Connor Hastie formed a collaborative effort to respond to adobes d and ad brief. The brief asked to create poster designs that emulate our own creative practice, thoughts and opinions as well as our experience as students and designers in the industry. Through conducted research we established a concept to explore breaking the rules of graphic design, applying personal opinions and not conforming. Through focusing on three aspects of ‘type’, ‘strength’ and ‘detail’, we adapted famous quotations from respected and fundamental artists and designers such as Massimo vignelli. Through adapting and twisting Vignelli’s quotes on Rough aesthetics, decorative type and expressive media, we created three poster designs which emulate our experience to break the rules and not take every piece of advice as fact. This process was very enjoyable and demonstrated first hand to myself and my peers the power of collaboration, the speed efficiency of working together, and the appeal of teamwork, generosity and helpfulness. The finished outcomes are very engaging, expressive and aesthetically beautiful species of graphic design.

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D&AD ADOBE

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